Ujjivan Small Finance Bank has launched Ujjivan EZY, a revamped mobile and internet banking platform designed to provide a seamless and intuitive banking experience for its retail customers. The platform is available in nine languages, including English, Hindi, and several regional languages, to cater to a diverse customer base. With over 200 banking features, including 90 new capabilities, Ujjivan EZY aims to simplify everyday banking and enable deeper engagement across various financial services.
The platform integrates core banking services such as account management, fund transfers, bill payments, and investment services, including Demat and NPS, on a single platform. Additionally, it introduces loan services, smart statements, and personalized interfaces based on customers’ product relationships, enhancing convenience and customer experience. The platform’s design prioritizes accessibility and inclusion, catering to customers across different geographies, age groups, and levels of digital literacy.
According to Deepak Agarwal, Head of Strategy and Transformation at Ujjivan Small Finance Bank, the platform is designed to drive faster innovation, deeper customer engagement, and sustainable business growth while maintaining a focus on trust, simplicity, security, and financial inclusion. The launch of Ujjivan EZY marks a significant step in the bank’s digital-first strategy, aiming to provide a comprehensive end-to-end banking experience for its customers.
The upgraded platform is expected to benefit Ujjivan Small Finance Bank’s customers by providing a unified and secure banking experience across mobile and web channels. With its user-friendly interface and extensive range of banking features, Ujjivan EZY is poised to enhance customer satisfaction and loyalty, ultimately contributing to the bank’s growth and expansion. Overall, the launch of Ujjivan EZY demonstrates the bank’s commitment to leveraging technology to improve customer experience and drive business growth.