Standard Chartered Bank (Hong Kong) Limited has launched a new public education campaign called “Anti-Fraud Convenience Store” to raise awareness about fraud prevention. The campaign features a pop-up store in a high-traffic shopping mall where visitors can engage with playfully named convenience store “products” that deliver tips on how to stay vigilant against scams. The initiative is part of the bank’s ongoing efforts to combat fraud and scams, and follows the success of last year’s “Anti-Fraud Restaurant” campaign.
The launch event was attended by Mary Huen, CEO of Standard Chartered Hong Kong, Arthur Yuen, Deputy Chief Executive of the Hong Kong Monetary Authority, and Keith Yip, Deputy Commissioner of Police (Operations). They collectively called for the public to be more aware of fraud prevention and to stay vigilant against scams. Celebrity Kalok Chow also participated in the event, sharing useful anti-fraud tips as a “one-day store manager”.
The pop-up store will be open until July 20 and will feature 14 creatively designed “anti-fraud products” that aim to educate visitors on how to guard against common scams. These include fraudulent activities such as impersonating officials or customer service representatives, investment tip scams, and electronic payment scams like phishing messages or fake websites.
The campaign is part of the bank’s commitment to combating fraud and scams, and follows its success in tripling its fraud detection rate in the first five months of the year. The bank has also significantly increased the amount of fraudulent funds intercepted before transfer, and clients’ relevant losses have dropped by 70%. Standard Chartered will continue to invest in fraud prevention technology and public education to help guard against evolving scams.
The Hong Kong Monetary Authority and the Hong Kong Police Force have also expressed their support for the campaign, emphasizing the importance of educating the public on how to protect themselves against scams. The authorities have introduced various anti-scam tools, such as “E-Banking Security ABC” and “Money Safe”, to help the public stay safe. The “Anti-Fraud Convenience Store” campaign is a unique and engaging way to raise awareness about fraud prevention, and is open to the public until July 20.