South Indian Bank (SIB) has partnered with MoEngage, a Customer Data and Engagement Platform (CDEP), to enhance its digital engagement strategy. This collaboration aims to revolutionize how the bank interacts with its customers by incorporating advanced automation, deep personalization, and regulatory-grade data security into every interaction. The partnership represents a significant step forward in SIB’s digital transformation journey, allowing the bank to automate workflows end-to-end and reduce manual efforts.
Prior to this partnership, SIB relied on a combination of a third-party Martech tool and an in-house CDP, which required significant manual involvement from its data science teams. With MoEngage’s unified platform, SIB can now automate campaign execution, enabling faster and more efficient delivery of personalized customer experiences. The bank’s primary concern was to find a platform that offered advanced customer engagement capabilities while minimizing manual efforts.
The partnership will initially focus on driving re-engagement among inactive customers, targeting dormant user segments with precision-led campaigns. Additionally, SIB will strengthen its mobile banking ecosystem through tailored app-based engagement, including retargeting drop-off cases and implementing in-app messaging journeys to encourage greater adoption of digital banking services.
According to Ramesh KP, Head of Marketing at South Indian Bank, MoEngage’s ability to automate campaigns end-to-end with high levels of personalization was a key factor in the partnership. Yash Reddy, Chief Revenue Officer at MoEngage, expressed pride in partnering with SIB, providing a secure and AI-enabled platform that meets the bank’s stringent data privacy and compliance requirements.
This partnership sets a new benchmark for how regulated financial institutions can leverage advanced Martech tools while maintaining high levels of data security and compliance. By leveraging MoEngage’s solution, SIB aims to significantly enhance customer engagement, delivering highly contextual and compliant customer experiences. The collaboration is expected to drive growth and adoption of digital banking services, ultimately benefiting both the bank and its customers.