AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank, has successfully concluded the fifth edition of the AU Bano Champion Village-Level Sports tournament in Jaipur. The tournament saw participation from over 29,000 athletes from 60 locations, showcasing remarkable enthusiasm and emerging sporting talent. The AU Bano Champion program is a strategic CSR initiative of AU SFB aimed at nurturing a sporting culture across 75 rural and semi-urban regions of Rajasthan.
The program is designed to encourage youth participation, promote discipline and skill development, and provide structured training opportunities. Over the past editions, the initiative has produced more than 480 athletes who have gone on to represent at state and national levels. The closing ceremony was attended by bureaucrats, local authorities, and dignitaries, who commended AU Small Finance Bank’s efforts in driving community development through sports.
AU Small Finance Bank has recently received in-principle approval from the Reserve Bank of India (RBI) to transition into a Universal Bank. The bank has built a diversified retail banking model, offering services across deposits, loans, credit cards, investments, and insurance, supported by digital innovations. AU SFB has a wide network of 2,505 banking touchpoints across 21 States and 4 Union Territories, enabling service to more than 1.15 crore customers, powered by a workforce of 53,000+ employees.
The AU Bano Champion program is a testament to AU SFB’s commitment to community development and promoting sporting talent in rural and semi-urban areas. The program has been successful in identifying and nurturing young talent, providing them with opportunities to represent at state and national levels. The bank’s efforts in driving community development through sports have been recognized and appreciated by bureaucrats, local authorities, and dignitaries.
In conclusion, the fifth edition of the AU Bano Champion Village-Level Sports tournament was a resounding success, with over 29,000 athletes participating from 60 locations. The program has been successful in promoting sporting talent and community development in rural and semi-urban areas, and AU SFB’s commitment to this initiative is commendable. The bank’s transition into a Universal Bank is expected to further enhance its ability to serve its customers and promote community development.