The Pakistan Sports Board (PSB) has appointed Khuram Shahzad as its new Spokesman, effective immediately. Shahzad, who is currently serving as the Publication Officer, will take on additional responsibilities in his new role. As Spokesman, he will be responsible for managing all official communication with the media, issuing press releases, and handling public relations matters. He will also represent the PSB in relevant forums, subject to the approval of the competent authority.
The appointment was announced by the Director General of the PSB through a letter, in which all concerned wings and sections of the PSB were advised to provide full support and cooperation to Shahzad in the execution of his duties as Spokesman. This is expected to ensure a smooth transition and enable Shahzad to effectively carry out his responsibilities.
Shahzad brings a wealth of experience to his new role, with over two decades of experience in journalism and public relations. He has been associated with the Associated Press of Pakistan (APP) since 2007 and has also worked with the media teams of various federal ministers. His background and expertise make him an ideal candidate for the position of Spokesman.
As the younger brother of senior journalist late Javed Shahzad, Khuram Shahzad has a strong foundation in the field of journalism. His experience and skills will be valuable assets to the PSB as it seeks to promote and develop sports in Pakistan. The appointment of Shahzad as Spokesman is expected to enhance the PSB’s communication and public relations efforts, and to provide a more effective interface with the media and the public.
Overall, the appointment of Khuram Shahzad as Spokesman of the Pakistan Sports Board is a significant development that is expected to have a positive impact on the organization’s communication and public relations efforts. With his extensive experience and expertise, Shahzad is well-equipped to manage the PSB’s media and public relations, and to promote the organization’s goals and objectives.