In a unique move, the Goregaon East metro station in Mumbai has been renamed as Zurich Kotak Goregaon East. This renaming is a result of a partnership between the Mumbai Metro authorities and Kotak Mahindra Bank, which has acquired the naming rights for the station. The renaming ceremony was attended by officials from the Mumbai Metro One Private Limited (MMOPL) and Kotak Mahindra Bank.
As part of the agreement, Kotak Mahindra Bank will have branding rights at the station, including signage, advertisements, and other promotional materials. The bank will also be responsible for maintaining the station’s facilities and ensuring that it remains clean and well-maintained. The MMOPL, on the other hand, will continue to operate and manage the station.
The renaming of the Goregaon East metro station is seen as a significant move, as it marks the first time that a metro station in Mumbai has been renamed after a corporate sponsor. The move is expected to generate significant revenue for the MMOPL, which will be used to improve the services and infrastructure of the metro network.
The partnership between MMOPL and Kotak Mahindra Bank is also expected to enhance the overall passenger experience at the Goregaon East metro station. The bank plans to provide various amenities and services to commuters, including ATMs, cash recyclers, and other digital payment solutions. Additionally, the bank will also offer exclusive discounts and offers to metro commuters who use its services.
The renaming of the Goregaon East metro station has been welcomed by commuters, who believe that it will improve the overall experience of traveling on the metro. The move is also seen as a positive step towards generating revenue for the MMOPL, which will be used to improve the services and infrastructure of the metro network.
In a statement, a spokesperson for MMOPL said, “We are pleased to partner with Kotak Mahindra Bank to rename the Goregaon East metro station as Zurich Kotak Goregaon East. This partnership will not only generate revenue for us but also provide commuters with a better experience.” A spokesperson for Kotak Mahindra Bank added, “We are excited to partner with MMOPL to rename the Goregaon East metro station. This partnership is a part of our efforts to increase our brand visibility and provide our services to a wider audience.”