IDFC FIRST Bank has launched the FIRST WOW! Black Credit Card, an upgraded version of its existing FIRST WOW! Credit Card, which is backed by a fixed deposit. The card is designed to provide premium benefits at an accessible price point. The key features of the card include zero forex markup on international spends, a dual card with Mastercard and RuPay UPI, and rewards on UPI spends. Cardholders will receive a physical Mastercard and a UPI-enabled RuPay virtual credit card, both linked to the same account with a unified credit limit and a single consolidated statement.
The card offers several benefits, including 4 reward points per ₹150 on everyday spends, 3 reward points per ₹150 on eligible UPI spends above ₹2,000, and 50 bonus reward points per ₹150 on hotel bookings. Additionally, cardholders will receive 4 domestic lounge access per year, free trip cancellation cover of up to ₹10,000, and a 25% discount on movie tickets. The card also offers a comprehensive insurance cover, including personal accident cover of up to ₹2 lakh and lost card liability up to ₹25,000.
The card is priced at ₹750 + GST, with an annual fee of ₹750 + GST that can be waived on achieving annual spends of ₹1,50,000. The card offers welcome benefits worth over ₹5,000, including travel discounts, premium dining access, and lifestyle offers. IDFC FIRST Bank’s Head of Credit Cards, Shirish Bhandari, stated that the card is designed to provide more value, more travel capability, and more everyday utility, while making premium and aspirational privileges accessible to a broader audience.
The IDFC FIRST Bank FIRST WOW! Black Credit Card is available for applications on the bank’s website, with an entire digital application process that requires no paperwork. The card can be availed against an FD of ₹20,000, and is open to all applicants aged 18 and above. The bank aims to provide great financial products that are enabling and accessible to all, rather than exclusive. With the launch of the FIRST WOW! Black Credit Card, IDFC FIRST Bank is reinforcing its commitment to providing customer-friendly banking services and making premium benefits accessible to a wider audience.