IDFC FIRST Bank has launched a new premium metal credit card called Gaj: Credit Card, which is an invitation-only offering for select high-net-worth individuals (HNIs). The card is part of the bank’s Ashva-Mayura-Gaj: trilogy and represents the pinnacle of the series. The Gaj: Credit Card is designed to signify majesty, wisdom, stability, and sovereign power, and its design features a signature twin-elephant motif crafted on metal.
The card comes with a range of premium benefits, including a 1:1 rewards structure, zero foreign exchange markup, and a set of travel and lifestyle privileges. It also offers a dedicated trip cancellation cover, interest-free global ATM cash access, and complimentary international and domestic lounges. The card has a joining and annual fee of ₹12,500 + GST, which can be offset by redeeming 12,500 invitation Rewards Points.
According to Shirish Bhandari, Head of Credit Cards at IDFC FIRST Bank, the Gaj: Credit Card reflects the bank’s deep respect for Indian heritage and its achievers. The card is designed to be complete in every respect, combining feature depth with an inspirational Indian design.
IDFC FIRST Bank is one of India’s fast-growing private banks, with a vision to build a world-class bank founded on principles of ethical, digital, and social good banking. The bank has a customer base of 35 million, with a customer business of Rs. 5,35,673 crore, and operates through 1,041 branches. It offers a range of services, including retail, MSME, rural, startups, corporate banking, and wealth management.
The bank is committed to doing right even when customers are not watching and has simplified descriptions, calculations, and legal jargon to avoid confusing customers. It also has a modern technology stack that delivers high-quality services across all channels and strives to deliver fintech-grade experiences on its banking platform.
Overall, the Gaj: Credit Card is a premium offering that is designed to meet the needs of high-net-worth individuals who value exclusivity, convenience, and rewards. With its unique design, range of benefits, and commitment to customer satisfaction, the card is likely to appeal to those who are looking for a high-end credit card experience.