HSBC has appointed Saurabh Singhal as its new Managing Director and Global Head of Digital Marketing for Corporate and Investment Banking (CIB). Based in Hong Kong, Singhal brings nearly 20 years of experience in marketing, with a strong background in business strategy, digital marketing, and demand generation. Prior to joining HSBC, Singhal held various management positions, including Chief Commercial Officer and Chief Fintech Officer at GIFT City, and Group Head of Marketing and Martech at DBS Bank in Singapore.
At DBS Bank, Singhal was responsible for managing regional marketing budgets and teams, as well as driving customer engagement through digital marketing and social media campaigns. He also served as Head of Marketing for Private Bank and NRI Banking, and Head of Marketing for Consumer Banking. Additionally, Singhal worked as APAC Chief Marketing Officer at Jabra, where he expanded the business in the region and developed channels and strategic alliances.
The appointment of Singhal comes as HSBC sharpens its focus on becoming a “simpler, agile and focused” bank. The bank recently appointed John McDonald as its Global Chief Marketing Officer, effective October 1, 2025, to unify its brand and marketing functions across its core businesses. McDonald will oversee marketing, branding, and client engagement efforts across international wealth and premier banking, corporate and institutional banking, as well as the Hong Kong and UK businesses.
Singhal’s appointment is seen as a key move by HSBC to strengthen its digital marketing capabilities and enhance its corporate and investment banking business. With his extensive experience in marketing and fintech, Singhal is expected to play a crucial role in driving HSBC’s digital transformation and growth in the region. The bank’s efforts to unify its brand and marketing functions are also expected to improve its customer engagement and overall marketing strategy.
HSBC’s recent marketing efforts have been focused on engaging with younger investors and promoting its brand through innovative campaigns. For example, the bank’s pop-up bar initiative aimed at engaging with Gen Z investors, and its collaborative mural art projects in Hong Kong districts, demonstrate its efforts to connect with its target audience and build its brand. With Singhal’s appointment, HSBC is expected to continue its efforts to innovate and enhance its digital marketing capabilities.