The report highlights the growth of banking brands in Asia-Pacific (APAC) and globally, with Singapore’s DBS being the fifth most valuable bank brand, with a brand value of $17.2 billion, and ranked 17th globally. OCBC and UOB also made it to the Top 70 of the global rankings, with OCBC climbing seven positions from 2024. The brands’ growth was driven by increased interest income, card fees, and wealth management and loan-related income.
Brand Finance, a London-based brand valuation consultancy, estimates the brand’s value by computing a royalty rate that would be charged for its use, which is compliant with ISO 10668. The company conducts over 6,000 brand valuations annually.
According to the report, Bank of Singapore made its debut as the fifth strongest banking brand globally, with a Brand Strength Index (BSI) score of 94.7/100, despite its lower brand value. The rise of brand value in Singapore’s top banks highlights the sector’s resilience and adaptability.
Other notable findings include ICBC retaining its position as the most valuable banking brand in the world for the ninth consecutive year, growing 10% to $79.1 billion. UK neobank Revolut was the fastest-growing banking brand globally, with a 795% increase in brand value to $1.9 billion, driven by strong revenue growth, customer expansion, and significant marketing investment.
The report also notes that BCA retained its top spot in terms of strength, with a BSI score of 97.1/100, reinforcing the growing strength of local and regional banks. Overall, the report highlights the importance of brand familiarity, customer trust, and sustained investment in innovation, customer engagement, and brand strength to maintain a strong brand presence in the ever-changing banking landscape.