AutumnGrey, a Grey Company, and Bandhan Mutual Fund have launched the #Salary Wala Plan, a groundbreaking initiative designed to empower retirees and ensure financial independence. This innovative plan reimagines the Systematic Withdrawal Plan (SWP) as a salary-like income stream, providing a steady cash flow even after retirement. The campaign, featuring a loop treatment in its film, highlights the importance of a consistent income stream and showcases the unpredictability of life.
The #Salary Wala Plan aims to bridge the gap between investing and ensuring financial independence, particularly for those who rely on a regular salary for financial security. According to Anusha Shetty, Chairperson & CEO of Grey India, “Retirement and lack of consistent fund inflow can be a nightmare, more so if one needs to depend on others, including kids. #Salary Wala Plan can be liberating for every person going into retirement.”
Vishal Kapoor, CEO of Bandhan AMC, adds that while SIPs (Systematic Investment Plans) have gained acceptance as a disciplined way to invest, SWPs remain underutilized as a strategy to sustain financial independence. The #Salary Wala Plan campaign aims to raise awareness about SWPs, rebranding it as a structured, salary-like income stream, and drive greater awareness of its dual benefits: ensuring liquidity and keeping the remaining corpus invested for potential growth.
By flipping the perspective on traditional wealth creation, this partnership is encouraging investors to rethink how they convert their investments into a structured and dependable income, ensuring that even as life takes unexpected turns, financial stability remains intact. The #Salary Wala Plan is poised to revolutionize the way retirees approach their post-retirement finances, providing a reliable and steady income stream, much like the salary they once received.