Bandhan Bank, a private lender, has introduced a new savings account specifically designed for high network individuals (HNIs). The account, called “Elite Plus,” offers a range of benefits to its customers. One of the key features of the account is the ability to make unlimited cash deposits each month without any restrictions or charges. Additionally, customers can enjoy free transactions through RTGS (Real Time Gross Settlement), NEFT (National Electronic Fund Transfer), and IMPS (Immediate Payment Service) transactions.
The “Elite Plus” account also comes with enhanced debit card insurance coverage and a personal accident cover of up to Rs 15 lakh. This means that customers will have increased protection against financial losses and personal risks. The account is designed to provide exclusive benefits to HNIs, who are often high-income earners and enjoy a higher disposable income.
Bandhan Bank’s decision to launch the “Elite Plus” account is likely a strategic move to attract more HNIs to its customer base. By offering a range of benefits and advantages, the bank aims to differentiate itself from its competitors and establish itself as a premier banking destination for high net worth individuals. The account is likely to appeal to individuals who value the convenience of unlimited cash deposits, free transactions, and enhanced insurance coverage. Overall, the “Elite Plus” account is a unique offering that caters to the specific needs and preferences of HNIs, making it an attractive option for those who fit this demographic.