Bandhan Bank, a private lender with a large presence across India, has partnered with technology giant Salesforce to enhance its loan origination systems and provide a seamless digital banking experience. The bank has integrated multiple loan origination systems into AI-driven platforms powered by Salesforce, streamlining the lending process and improving efficiency. Since transitioning its core banking system in October 2023, Bandhan Bank has been focused on digital transformation, product innovation, and operational efficiency.
The partnership with Salesforce has enabled the bank to optimize the loan process from onboarding to approval and disbursement through the use of artificial intelligence (AI). AI plays a crucial role in this transformation, improving loan quality, trade finance, payment processing, fraud detection, and risk management. Automation and data-driven decision-making have helped the bank enhance efficiency and security while building a more robust financial ecosystem.
Arundhati Bhattacharya, President and CEO of Salesforce South Asia, emphasized the importance of innovation, trust, and security in the banking industry. Ratan Kumar Kesh, Executive Director and Chief Operating Officer of Bandhan Bank, highlighted the benefits of the partnership, which includes building a scalable, AI-powered digital platform that enhances speed, agility, and operational excellence.
In a related development, Pothys Swarna Mahal, the jewelry arm of retail giant Pothys, has also partnered with Salesforce to improve customer engagement through AI-driven solutions. By adopting Salesforce’s Marketing Cloud, Service Cloud, and Commerce Cloud, Pothys Swarna Mahal aims to create a more personalized and integrated shopping experience across multiple digital and social platforms.