AU Small Finance Bank (AU SFB), India’s largest small finance bank, has partnered with Zaggle Prepaid Ocean Services Limited, a leading spend management company, to launch co-branded retail credit and prepaid cards. The partnership aims to provide customers with more value through smart spending tips, easy-to-earn rewards, and seamless tech-enabled experiences. The new retail credit card will be equipped with a unique Third-Party Application Provider (TPAP) integration and a personalized recommendation engine.
Beyond the retail credit card launch, AU SFB and Zaggle will develop a comprehensive commercial credit card portfolio, leveraging AU SFB’s underwriting expertise and Zaggle’s extensive enterprise network. Corporate customers will gain access to Zatix, Zaggle’s centralized SaaS platform, which provides real-time visibility, complete control, and actionable insights into corporate spending.
The partnership also includes a co-branded prepaid card program for corporate customers, supporting tax-saving benefits through multiple wallets across categories like fuels, meals, and gifts. This program will enable corporates to manage expenses and reimbursement tracking, and access support through the Zaggle mobile app.
The partnership is expected to deliver innovative, technology-led payment solutions that cater to both retail and corporate customers. AU SFB’s credit offerings will be complemented by Zaggle’s strong SaaS capabilities and extensive enterprise network. The collaboration is poised to deliver a powerful suite of financial products and platforms, tailored for India’s dynamic consumer and corporate ecosystem.
The founders of both companies expressed their excitement about the partnership, with Dr. Raj P Narayanam, Founder & Executive Chairman of Zaggle, stating that the partnership will empower businesses with greater spend visibility, enhanced compliance, and improved operational efficiency. Mr. Sanjay Agarwal, Founder, MD & CEO of AU Small Finance Bank, said that the partnership aligns perfectly with the bank’s vision of empowering both businesses and consumers through smarter, more efficient financial solutions.