AU Small Finance Bank (AU SFB) has announced the appointment of Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors. This partnership aims to leverage the pan-India appeal of both actors to accelerate the bank’s transformation into a universal bank. Ranbir Kapoor’s widespread popularity and versatility make him an influential voice among urban professionals, while Rashmika Mandanna brings strong resonance among younger audiences nationwide, particularly in southern India.
The collaboration is expected to support AU SFB’s focus on driving stronger preference for its core product strengths in savings and current accounts. As a well-established liabilities franchise with a strong customer service philosophy, the bank aims to deepen consideration through high-visibility storytelling and relatable personalities who mirror the preferences of today’s banking customers.
The bank will launch an integrated 360-degree media campaign featuring both ambassadors across television, digital platforms, social media, and print. The campaign will highlight customer experience, product differentiation, and the bank’s expanding presence across India. The association is expected to add momentum to AU SFB’s next phase of growth by elevating brand relevance, widening reach across key markets, and supporting its ambition to become a preferred banking partner for customers across India.
According to Sanjay Agarwal, founder, MD, and CEO of AU Small Finance Bank, the appointment of Ranbir and Rashmika will help the bank speak to different parts of India and different types of audiences with clarity and confidence. The upcoming campaign will showcase the strengths of AU SFB’s product offerings and reinforce the promise of superior customer experience.
The partnership is a strategic move to build a preferred national banking brand with strong consideration across urban, metro, and deeper Bharat markets. With Ranbir and Rashmika on board, AU SFB aims to connect with diverse customer groups across the country and drive growth through its universal bank transformation. The bank’s focus on customer experience, product differentiation, and expanding presence across India is expected to support its ambition to become a leading banking player in the country.