AU Small Finance Bank (AU SFB), India’s largest small finance bank, has launched an initiative to support the Bhubaneswar Traffic Police by installing four fully equipped police booths at key junctions in the city. The booths, located at Kesura Chowk, Garage Chowk, Palasuni, and Rajmahal Square, are designed to improve traffic management, enforcement, and promote safer commuting experiences for the public. Each booth is equipped with amenities such as seating arrangements, fans, and public announcement systems, which will enable traffic personnel to monitor traffic in real-time, respond quickly to emergencies, and disseminate important road safety messages.
This initiative is part of AU SFB’s Corporate Social Responsibility (CSR) program, which aims to create safer and more efficient roads in urban, semi-urban, and rural areas. The bank has previously partnered with traffic police departments in Madhya Pradesh, Rajasthan, and Uttar Pradesh to upgrade basic infrastructure and support law enforcement and civic administration.
Through its CSR arm, AU Foundation, the bank focuses on three key areas: skill development and placement assistance, grassroots sports development, and women empowerment. The foundation’s initiatives have had a significant impact, with over 29,500 youth trained and 22,000 job placements achieved through the AU Ignite program. The Bano Champion Program has impacted over 8,000 rural children through sports training, while the AU Udyogini program has empowered over 4,000 women across 33 districts in Rajasthan and Madhya Pradesh.
The bank’s commitment to social responsibility is also reflected in its AU Kartavya program, which addresses diverse social needs, including healthcare, education, environment, and community development. By supporting the Bhubaneswar Traffic Police and investing in community development initiatives, AU SFB is reinforcing its position as a responsible and community-focused institution. Overall, the bank’s efforts aim to make a positive impact on the lives of people in the communities it serves, while promoting safer and more efficient roads for all.