
About AU Small FIance Bank
In a remarkable journey of financial innovation, AU Small Finance Bank has emerged as a transformative force in India’s banking landscape. Founded in 1996 by first-generation entrepreneur Sanjay Agarwal, the bank evolved from a modest vehicle finance company to a tech-driven financial powerhouse. The bank’s meteoric rise is marked by significant milestones. In 2017, AU Small Finance Bank achieved Fortune India 500 status and went public with an impressive IPO, seeing its stock surge 51% on the first trading day. This made it the most expensive bank in India based on price-to-book valuation. Digital Innovation and Expansion With a robust network spanning 2,383 physical touchpoints across 25 states and a workforce of 46,000, the bank serves approximately 1.1 crore clients. Its technological prowess is evident through innovative offerings like AU 0101 digital platform, 24×7 video banking, and credit card services. Financial Strength The bank’s financial credentials are impressive.
In a strategic move, AU Small Finance Bank recently acquired Fincare Small Finance Bank, marking an unprecedented merger in the small finance bank sector. Brand Strategy The bank’s recent brand campaign, ‘Soch Badlo aur Bank Bhi’, featuring Bollywood actor Kiara Advani, emphasizes empowerment and technological innovation, reflecting its commitment to transforming banking experiences for low and middle-income customers
AU Small Finance Bank distinguishes itself through several key attributes that set it apart in India’s small finance banking sector. Founded in 1996, the bank has emerged as a pioneering institution with a unique approach to financial inclusion.
Strategic Differentiation
The bank stands out through its technology-driven approach and commitment to underserved markets. As the only asset-based NBFC selected out of 74 entities for a small finance bank license in 2015, AU Small Finance Bank has consistently demonstrated exceptional market positioning.
Key Historical Milestones
- 1996: Established as AU Financiers in Jaipur, initially providing asset financing for vehicles like auto-rickshaws and two-wheelers
- 2008: Global financial crisis becomes an inflection point, prompting strategic expansion beyond Rajasthan
- 2015: Selected as one of only 10 entities (and the sole asset-based NBFC) to receive a small finance bank license from RBI
- April 19, 2017: Officially converted to AU Small Finance Bank, receiving final RBI approval
- July 2017: Listed on both Bombay Stock Exchange (BSE) and National Stock Exchange (NSE)
- 2017: Became a Fortune India 500 Company, ranking 355th
- April 2024: Successfully acquired Fincare Small Finance Bank, marking the first merger of its kind among small finance banks
Latest News on AU Small finance Bank
Access a Range of Small Finance Financial Institutions
AU Small Finance Bank has announced a reduction in interest rates for fixed deposits (FDs) effective from March 10, 2025. The new interest rates range from 3.75% to 8.50% per annum for general customers, while senior citizens can earn interest rates ranging from 4.25%...
Here’s a rewritten version of the title:AU Small Finance Bank Trims FD Interest Rates for Seniors on 18-Month Tenor; Check the Latest Rates Here
AU Small Finance Bank has reduced its fixed deposit (FD) interest rates for senior citizens and general citizens, effective March 10, 2025. The changes are a result of the Reserve Bank of India's (RBI's) reduction in the repo rate in February 2025. For senior...
Searching for competitive returns? Consider these small finance banks offering up to 9% interest rates
In the wake of the Reserve Bank of India's recent 25-basis-point repo rate cut, investors are actively seeking fixed deposit (FD) schemes with attractive returns. Small finance banks, established to promote financial inclusion, are now offering interest rates as high...
Stock market Info of AU Small Finance Bank
Latest Updates from AU Small Finance Bank
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