Tata AIA Life Insurance, a joint venture between Tata Sons and AIA Group, strategically blends the domestic strength of the Tata Group with the pan-Asian life insurance expertise of AIA. This synergy allows Tata AIA to leverage an extensive distribution network, including agents, brokers, banks, and digital channels, to reach a broad customer base across India. The company offers a diverse portfolio of life insurance products, encompassing term life, ULIPs, pension plans, and health insurance, catering to varied financial needs and risk appetites. Recent financial performance indicates a robust growth trajectory, with a significant increase in total premium income and assets under management, reflecting growing customer trust and effective investment strategies. Tata AIA has also demonstrated a strong focus on customer service, evidenced by its high claim settlement ratio and persistency rates. In the competitive Indian life insurance market, Tata AIA has established itself as a significant player, consistently striving for innovation in its offerings and aiming to provide long-term value to its policyholders.

Latest News on Tata AIA Life

Tata AIA Premier SIP Gains Traction as ULIP Investors Seek Stable, Long-Term Growth Options

Tata AIA Premier SIP has been gaining traction among investors, particularly those who are seeking stable and long-term growth options. This shift in interest can be attributed to the growing demand for unit-linked insurance plans (ULIPs) that offer a balance between risk and returns.

ULIPs have undergone significant changes over the years, and today, they are designed to provide policyholders with a range of benefits, including life insurance coverage, flexibility in investment options, and the potential for long-term wealth creation. The Tata AIA Premier SIP, in particular, has been designed to cater to the needs of investors who are looking for a stable and secure investment option that can help them achieve their long-term financial goals.

One of the key features of the Tata AIA Premier SIP is its systematic investment plan (SIP) feature, which allows investors to invest a fixed amount of money at regular intervals. This feature helps to reduce the impact of market volatility and enables investors to benefit from the power of compounding. The plan also offers a range of investment options, including equity, debt, and hybrid funds, which allows investors to diversify their portfolio and manage risk.

The Tata AIA Premier SIP has also been designed to provide policyholders with a high degree of flexibility. Investors can choose from a range of investment options, and they also have the option to switch between different funds or withdraw a portion of their investment. This flexibility makes it an attractive option for investors who are looking for a plan that can adapt to their changing financial needs.

In recent times, there has been a growing trend among investors to seek out stable and long-term growth options. This can be attributed to the growing awareness among investors about the importance of having a long-term investment strategy. The Tata AIA Premier SIP has been designed to cater to this growing demand, and its features, such as the SIP option and flexible investment options, make it an attractive option for investors who are seeking stable and long-term growth.

Overall, the Tata AIA Premier SIP has been gaining traction among investors due to its unique features, such as the SIP option and flexible investment options. The plan has been designed to provide policyholders with a range of benefits, including life insurance coverage, flexibility in investment options, and the potential for long-term wealth creation. As the demand for stable and long-term growth options continues to grow, the Tata AIA Premier SIP is likely to remain a popular choice among investors.

Non-Resident Indians (NRIs) are increasingly opting for Tata AIA’s Param Raksha Life Pro+ for its comprehensive long-term protection and investment planning benefits.

Tata AIA Life Insurance has seen a growing adoption of its Param Raksha Life Pro+ plan among Non-Resident Indians (NRIs). This comprehensive life and wealth solution addresses the unique protection and investment needs of NRIs living abroad, providing financial security for their families in India while offering potential wealth growth opportunities.

Param Raksha Life Pro+ combines life coverage with market-linked returns, allowing NRIs to secure their family’s future in India while building long-term wealth across borders. The plan offers market-linked wealth creation through a Unit-Linked Insurance Plan (ULIP), flexible policy structure, and wellness benefits, including complimentary doctor teleconsultations and accidental disability cover.

One of the key benefits of Param Raksha Life Pro+ is its substantial life cover benefit, which provides a crucial lump sum payment to the policyholder’s family in the event of their passing. This payout enables families to immediately compensate for the loss of earnings and continue their existing lifestyle in India without disruption. The plan also provides protection against accidental disability, with a lump sum payment made in case of total and permanent disability.

The Terminal Illness benefit is another unique offering, where a percentage of the death benefit is released in advance when a covered terminal illness is medically confirmed. This advance payout delivers vital financial resources during challenging times and eases the burden of mounting medical expenses for families.

Param Raksha Life Pro+ offers considerable payment flexibility, with multiple limited premium payment options and a minimum payment duration of just five years. The plan’s life coverage extends to a maturity age of 100 years, and individuals aged 18 to 65 are eligible to enroll.

The investment component of the plan is linked to market performance, with premiums paid towards the investment portion allocated to professionally managed funds of Tata AIA. This offers NRI policyholders the opportunity to build wealth over time while participating in India’s growth story.

Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). The company reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24, and continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP).

The Tata group, founded by Jamsetji Tata in 1868, is a global enterprise comprising 30 companies across ten verticals, operating in over 100 countries across six continents. AIA Group Limited, on the other hand, is the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets and total assets of US$305 billion as of 31 December 2024.

Overall, Param Raksha Life Pro+ is a comprehensive offering for the NRI community, providing protection in the event of an unforeseen incident, wealth generation potential aligned with India’s markets, and added wellness incentives to encourage customers to maintain good health. The plan’s flexibility accommodates the unique needs of Indians living and working abroad, making it an attractive option for those looking to secure their family’s financial future.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva UK, which now covers over 6.5 million policies.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a UK-based insurance, wealth, and retirement provider, to manage an additional 1.1 million policies. This brings the total number of policies managed by TCS’s subsidiary, Diligenta UK, to over 6.5 million. The expanded engagement is part of a 15-year contract worth $2.5 billion that TCS won with Aviva in the previous year.

TCS will leverage its advanced digital platform, BaNCSTM, to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff. The platform provides a range of features, including self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. The BaNCSTM platform is designed to support conversational interfaces, reducing time-to-market for new products and enabling interoperability across channels and business lines.

The expanded partnership is a significant milestone for TCS, which has committed to creating 5,000 new jobs in the UK over the next three years. The company’s President, BFSI Products & Platforms, R Vivekanand, stated that Aviva’s ongoing trust in TCS’s services demonstrates the depth of their collaboration and the company’s ability to deliver high-quality services.

TCS’s BaNCSTM platform has been successfully used to migrate several million policies in the past, and its advanced features, such as the product configurator, enable carriers to provide policyholders and members with enhanced self-service capabilities, contextualized communications, and insights. The platform’s one-platform ecosystem and open products philosophy also enable the building of advanced digital portals with in-built first-point resolution, straight-through processing, and risk control features.

The partnership with Aviva is a significant win for TCS, which has been investing heavily in its digital platform and services to stay ahead in the fast-changing tech landscape. The company’s commitment to creating new jobs in the UK and its leadership position in software and IT services make it an attractive partner for businesses looking to digitize their operations and improve customer experience. Despite facing some challenges, including a recent lawsuit, TCS remains a major player in the industry, and its partnership with Aviva is a testament to its ability to deliver high-quality services and support the growth of its clients.

Policybazaar will offer Tata AIA’s women-centric term plan, Shubh Shakti.

The traditional approach to term life insurance has been male-centric, focusing on male breadwinners and neglecting the unique needs of women. However, Indian women are breaking barriers and taking on leadership roles, becoming entrepreneurs, and making key financial decisions. Despite this progress, many women still rely on their husbands for financial planning, highlighting the need for solutions that address the distinct financial challenges faced by women.

Fortunately, the insurance buying behavior of Indian women is changing, with an 80% increase in women purchasing term insurance plans, according to a recent report by Policybazaar. To cater to this growing demand, Tata AIA Life Insurance Co. Ltd. has partnered with Policybazaar to launch Tata AIA Shubh Shakti, a women-centric term insurance plan designed specifically for working women in India.

This pioneering plan empowers women to achieve financial independence by offering comprehensive coverage, tailored health benefits, and affordable premiums. Gayatri Nathan, Chief Compliance Officer at Tata AIA, emphasizes that Indian women are still vastly underinsured, leaving their families vulnerable in the event of tragedy. Shubh Shakti aims to address this gap by providing a solution that aligns with the strengths of today’s woman, enabling her to secure her family’s future, invest in her health, and lead a life free from worry.

The plan is designed to cater to the unique requirements of every working woman at every stage of her life, with a range of women-specific benefits and health and wellness solutions. Vivek Jain, Chief Business Officer of Life Insurance at Policybazaar, notes that term insurance is becoming an essential financial tool for women, and a women-centric term plan like Shubh Shakti will accelerate this trend.

The launch of Tata AIA Shubh Shakti is a significant step towards promoting financial inclusion and empowerment among Indian women. By providing a tailored insurance solution, Tata AIA and Policybazaar aim to support women’s ambitions, provide peace of mind, and ensure that they can face life’s challenges without compromising on their loved ones’ security. As Indian women continue to break barriers and take charge of their finances, Shubh Shakti is poised to play a crucial role in helping them achieve financial independence and security.

Tata AIA Health Buddy: Redefining Health & Wellness with a Witty Metro Campaign

Tata AIA Life Insurance, a leading life insurer in India, has launched Tata AIA Health Buddy, a 24×7 health and wellness companion. This initiative marks a significant shift in the life insurance industry, as it integrates health, wellness, and life insurance into one comprehensive service. The Health Buddy platform provides preventive health services, wellness tools, and continuous guidance through the Tata AIA Life Insurance App, making it a long-term companion for consumers.

To promote the launch, Tata AIA conducted an unconventional activation in the Mumbai Metro, where they transformed the metro line into a canvas of witty and contextual storytelling. Posters and digital displays featuring the Health Buddy mascot were placed inside metro compartments, reminding commuters of the importance of proactive health and wellness. The campaign was amplified across social media, generating buzz and extending the reach of the Health Buddy philosophy.

According to Girish J Kalra, Chief Marketing Officer at Tata AIA Life Insurance, the Mumbai Metro campaign embodies the Health Buddy philosophy, making health support visible and accessible to consumers. By placing health and wellness at the core, Tata AIA Health Buddy marks a new era in consumer care, empowering families to stay confident in their health, wellness, and protection.

The Tata AIA Health Buddy service is available with a wide range of Tata AIA solutions, including various life insurance plans and pension products. This launch represents a bold step in redefining what it means to care for consumers, providing them with a proactive health partner that is always accessible, visible, and relevant. With Health Buddy, consumers can now have a companion that is always by their side, ready to help, and just a tap away on the Tata AIA Life Insurance App.

The introduction of Tata AIA Health Buddy is a significant development in the life insurance industry, as it shifts the focus from mere financial protection to a more holistic approach that encompasses health and wellness. This move is expected to benefit consumers, who will now have access to a comprehensive service that addresses their overall well-being. As the life insurance industry continues to evolve, the launch of Tata AIA Health Buddy sets a new standard for consumer care, emphasizing the importance of proactive health and wellness support.

Recent Updates

Tata AIA Life and Aranda Investments have acquired a 1.4% stake in SBFC Finance from MIT for ₹161 crore.

Tata AIA Life and Aranda Investments have jointly acquired a 1.4% stake in SBFC Finance, a non-banking financial company (NBFC), from MIT (Massachusetts Institute of Technology) for ₹161 crore. This acquisition is a significant development in the Indian financial sector, indicating a growing interest in NBFCs from major investors.

SBFC Finance is a leading player in the financial services industry, providing a range of financial products and services to its customers. The company has been expanding its operations and product offerings, making it an attractive investment opportunity for investors like Tata AIA Life and Aranda Investments.

Tata AIA Life is a prominent life insurance company in India, offering a wide range of life insurance products and services to its customers. The company is a joint venture between Tata Sons and AIA Group, a leading insurance company in Asia. By acquiring a stake in SBFC Finance, Tata AIA Life is diversifying its investments and expanding its presence in the financial services sector.

Aranda Investments is an investment firm that focuses on investing in high-growth companies across various sectors. The firm has a strong track record of investing in successful companies and has a deep understanding of the Indian market. By partnering with Tata AIA Life to acquire a stake in SBFC Finance, Aranda Investments is further expanding its portfolio and strengthening its presence in the Indian market.

The acquisition of a 1.4% stake in SBFC Finance for ₹161 crore is a significant investment, indicating the confidence of Tata AIA Life and Aranda Investments in the growth prospects of the company. The investment is expected to provide a boost to SBFC Finance, enabling it to further expand its operations and product offerings.

The deal also highlights the growing interest of foreign investors in the Indian financial sector. MIT, a prestigious institution, has been investing in Indian companies, and this deal marks a significant exit for the institution. The acquisition is expected to be a win-win for all parties involved, with Tata AIA Life and Aranda Investments gaining a stake in a high-growth company, and SBFC Finance receiving a significant investment to fuel its growth plans.

Overall, the acquisition of a 1.4% stake in SBFC Finance by Tata AIA Life and Aranda Investments is a significant development in the Indian financial sector. It highlights the growing interest of major investors in NBFCs and the confidence of foreign investors in the Indian market. The deal is expected to provide a boost to SBFC Finance and strengthen the presence of Tata AIA Life and Aranda Investments in the Indian market.

Tata Consultancy Services (TCS) has strengthened its partnership with Aviva UK to enhance the life and pensions customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies. Aviva has entrusted TCS with an additional portfolio of life insurance business, which will be managed by TCS’ subsidiary, Diligenta UK. This partnership aims to deliver a customer-centric approach to digitization, centered around the New Consumer Duty Principles, to ensure positive outcomes for customers. The expanded partnership will enable self-service capabilities for customers, digitally powered service delivery centers, and a simplified technology landscape.

TCS will leverage its BaNCSTM platform to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff. The platform supports conversational interfaces, agile product launch, and a rich set of domain APIs that simplify ecosystem play and enable interoperability. The partnership is a testament to TCS’ commitment to being a trusted innovation partner for leading businesses in the UK.

R Vivekanand, President of BFSI Products & Platforms at TCS, stated that the company’s enduring partnership with Aviva has continually strengthened and delivered better experiences for customers. TCS remains dedicated to delivering exceptional experiences for Aviva and its customers, and will continue to invest in its BaNCSTM platform and services to stay ahead in the fast-changing tech landscape.

The expanded partnership will enable TCS to build on its existing relationship with Aviva, which has been in place for many years. TCS has a 50-year presence in the UK and works with over 200 of the nation’s top brands. The company has recently committed to creating 5,000 new jobs across the UK in the next three years and holds a leadership position in software and IT services. TCS has also been ranked the number one IT service provider for customer satisfaction in the UK in an independent survey of CIOs from the largest IT spending organizations in the country.

Overall, the expanded partnership between TCS and Aviva demonstrates the depth of their collaboration and TCS’ commitment to delivering exceptional experiences for Aviva and its customers. The partnership will enable TCS to build on its existing strengths in the UK market and deliver innovative solutions to support Aviva’s business goals.

Tata AIA’s Sampoorna Raksha Promise Meets Rising Demand for Reliable Life Insurance Protection

Tata AIA Life Insurance has introduced the Tata AIA Sampoorna Raksha Promise, a comprehensive term insurance solution designed to address the evolving protection needs of modern Indian families. This plan offers a range of benefits, including instant claim support, return of premium, inbuilt premium waiver, and whole life cover up to age 100. The plan also features flexibility in premium payment options, including regular pay, limited pay, and single pay options, as well as the ability to increase coverage without fresh medical underwriting on major life events.

The Tata AIA Sampoorna Raksha Promise provides an instant payout of up to ₹3 lakhs within one working day of claim registration for policies with a sum assured of ₹1 crore or more, after 3 policy years. The plan also offers a payor accelerator benefit, which pays out 50% of the base sum assured upon diagnosis of a terminal illness, and future premiums are automatically waived. The Life Promise Plus option returns 100% of the total premiums paid at policy maturity if the life assured survives the term.

Women policyholders receive a 15% lower premium rate, and the plan offers flexibility in premium payment options. The policy term can be chosen up to 82 years, with coverage extending up to age 100. The plan also provides multiple coverage enhancement options, including the Life Stage option, which allows policyholders to increase coverage without fresh medical underwriting on major life events, and the Top-Up SA option, which enables annual increases of 5% to 20% of the base sum assured.

Tata AIA Life Insurance is a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd., and it combines Tata’s leadership position in India with AIA’s presence as the largest, independent listed pan-Asian life insurance group. The company reported a total premium income of INR 31,484 crore for FY25, up 23% from FY24, and it continues to rank among the top 3 private insurers in individual weighted new business premium.

The Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals, with a mission to improve the quality of life of the communities it serves globally. AIA Group Limited is the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets and total assets of US$305 billion as of 31 December 2024. The group meets the long-term savings and protection needs of individuals by offering a range of products and services, including life insurance, accident and health insurance, and savings plans.

On October 8, 2025, insurance agents and associations are likely to raise the issue of Goods and Services Tax (GST) with the Insurance Regulatory and Development Authority of India (IRDAI) and the Finance Ministry.

The insurance industry in India is facing a significant issue related to the Goods and Services Tax (GST) and Input Tax Credit (ITC). Private insurers have reduced distributor payouts by 15-18% to offset the loss of ITC, following the GST exemption on life and health insurance premiums. This move is expected to have a significant impact on agents, brokerages, and individual advisors, particularly small and independent operators. The reduction in payouts will directly cut into their working capital, leading to reduced take-home income and morale, especially in smaller towns and rural markets.

The current GST framework, if left unadjusted, may set a precedent where insurers maintain profitability by squeezing distribution costs rather than improving efficiency. Industry associations and agents are likely to take up the issue with the Insurance Regulatory and Development Authority of India (IRDAI) and the Finance Ministry. The President of the General Insurance Agents Federation Integrated stated that the change will shrink access to insurance, which is against the Prime Minister’s vision of Insurance for All by 2047.

In contrast, Life Insurance Corporation (LIC) and other public sector insurers have decided to maintain existing commission structures, even as they pass the full GST relief to policyholders. LIC plans to offset the impact through higher policy sales and new product pricing. Public sector general insurers, including New India Assurance, Oriental Insurance, United India Insurance, and National Insurance, have also opted against cutting commissions, choosing instead to absorb the ITC loss.

Private insurers, on the other hand, are passing on the ITC burden to agents because their business models and cost structures leave little room to absorb additional expenses. The removal of ITC has raised operating costs by roughly 2-3% of premiums, and private companies must adhere to stricter IRDAI Expense of Management (EoM) caps. Absorbing this loss would directly dent profitability and risk regulatory breaches. Several private general and standalone health insurers, including Tata AIG, Aditya Birla Health Insurance, Niva Bupa, Care Health, and ICICI Lombard, have implemented revised commission structures, making payouts inclusive of 18% GST, which means distributors will bear the tax cost.

Tata AIA’s Sampoorna Raksha Promise Addresses Growing Need for Dependable Life Insurance Coverage

Tata AIA Life Insurance has introduced the Tata AIA Sampoorna Raksha Promise, a comprehensive term insurance solution designed to address the evolving protection needs of modern Indian families. This plan offers a range of benefits, including instant claim support, return of premium, inbuilt premium waiver, whole life cover, and multiple other benefits.

The plan provides an immediate payout of ₹3 lakh upon claim intimation to manage urgent expenses for sum assured of ₹1 crore or more. It also offers a return of 100% of the premiums paid back on policy maturity with the Life Promise Plus Option. Additionally, future premiums are waived on diagnosis of a terminal illness, ensuring uninterrupted coverage.

The Tata AIA Sampoorna Raksha Promise offers whole life coverage up to age 100, providing long-term financial security for families across generations. It also includes a 15% lower premium rate for women and digital and salaried discounts on premiums. The plan allows policyholders to increase coverage without fresh medical underwriting on major life events and enables annual increases of 5% to 20% of the base sum assured.

The plan offers flexibility in premium payment through regular pay, limited pay, and single pay options, allowing individuals to structure their term insurance according to their current financial capacity and long-term goals. With a combination of reliable protection, flexible premium options, instant claim payouts, and value-added benefits, the Tata AIA Sampoorna Raksha Promise provides families with the financial security they need to face life’s uncertainties with confidence.

Tata AIA Life Insurance Company Limited is a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. The company reported a total premium income of ₹31,484 crore for FY25, up 23% from FY24, and ranks among the top 3 private insurers in individual weighted new business premium. The Tata Group, founded by Jamsetji Tata in 1868, is a global enterprise comprising 30 companies across ten verticals, with a mission to improve the quality of life of the communities it serves globally.

AIA Group Limited, on the other hand, is the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets and total assets of $305 billion as of December 31, 2024. The group meets the long-term savings and protection needs of individuals by offering a range of products and services, including life insurance, accident and health insurance, and savings plans.

Tata Consultancy Services (TCS) has strengthened its long-term partnership with Aviva in the UK.

Tata Consultancy Services (TCS) has announced the expansion of its partnership with Aviva, a leading insurance provider in the UK. The partnership will see TCS’ subsidiary, Diligenta UK, manage over 6.5 million policies on behalf of Aviva, providing end-to-end policy administration services. This expansion is a testament to the long-standing trust and commitment between TCS and Aviva, with TCS having delivered transformed services and outcomes for Aviva’s customers over the years.

The partnership aims to provide a customer-centric approach to digitization, centered around the New Consumer Duty Principles, which ensure positive outcomes for customers. This includes self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. TCS will leverage its BaNCS platform and contextual knowledge to improve service quality and enhance the experience for all stakeholders, including policy holders, advisers, and operational staff.

The TCS BaNCS platform supports conversational interfaces, agile product launch, and ecosystem play, enabling carriers to provide policy holders and members with enhanced self-service, contextualized communications, experiences, and insights. The platform has successfully migrated several million policies to its advanced digital platform, and Diligenta remains committed to delivering highly digitized and automated services.

The partnership demonstrates TCS’ commitment to being a trusted innovation partner for leading businesses in the UK. With a 50-year presence, TCS works with over 200 of the nation’s top brands and has committed to creating 5,000 new jobs across the UK in the next three years. TCS holds a leadership position in software and IT services and has been ranked the number one IT service provider for customer satisfaction in the UK.

R Vivekanand, President of BFSI Products & Platforms at TCS, stated that the partnership is a testament to the depth of collaboration between TCS and Aviva, and that TCS remains dedicated to delivering an exceptional experience for Aviva and its customers. The expansion of the partnership is expected to enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry. Overall, the partnership between TCS and Aviva is a significant milestone in the UK’s insurance industry, demonstrating the power of digital transformation and the importance of customer-centric approaches.

Aviva is expanding its policy administration capabilities through a partnership with Diligenta, a subsidiary of Tata Consultancy Services (TCS).

Aviva, a UK-based insurance company, has expanded its policy administration services contract with Tata Consultancy Services (TCS), increasing the total number of policies managed to over 6.5 million. TCS subsidiary Diligenta will administer an additional 1.1 million life insurance policies under this new arrangement. This expansion allows Aviva to apply a consistent customer experience across its portfolio by adopting an enterprise-wide digitization model that supports new consumer duty principles.

The partnership between Aviva and TCS aims to improve service delivery through self-service options for customers, enhanced digital service centers, and a streamlined technology environment. TCS uses its BaNCS platform and insurance sector knowledge to support policyholders, advisers, and operational staff across these services. The BaNCS system includes a product configurator that enables quicker introduction of new offerings, reducing time-to-market to a few days.

The platform also supports straight-through processing and first-point resolution, while providing risk management features. R Vivekanand, president of TCS BFSI Products & Platforms, stated that the company remains dedicated to delivering an exceptional experience for Aviva and its customers. TCS continues to invest in its BaNCS platform and services to stay ahead in the fast-changing tech landscape, aiming to enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

This expansion is not the first between Aviva and TCS, as the partnership was previously expanded in January last year, when the policy administration services covered 5.5 million policies. The collaboration between the two companies is built on mutual trust and commitment, and Aviva’s decision to entrust TCS with additional portfolios demonstrates the depth of their partnership. The move is intended to improve the overall customer experience, and TCS is committed to delivering exceptional services to Aviva and its customers.

The use of Diligenta’s digital platform has already been successful in migrations involving several million policies for Aviva, and it is designed to facilitate core processes through conversational interfaces. The platform’s ability to support new consumer duty principles and provide a consistent customer experience across Aviva’s portfolio is expected to enhance the company’s service delivery and improve customer satisfaction. Overall, the expanded partnership between Aviva and TCS is a significant step towards improving the customer experience and staying ahead in the fast-changing tech landscape.

Bajaj Allianz General Insurance, Tata AIG, and United India have joined CRED Garage as insurance partners.

CRED, a fintech platform, has expanded its selection of motor insurers on CRED garage to include Bajaj Allianz General Insurance, Tata AIG, and United India Insurance. This addition brings the total number of curated insurance providers on the platform to seven, including ACKO, ICICI Lombard, Zurich Kotak, and Digit. CRED members can now evaluate and choose from India’s leading motor insurance providers in one place, with the ability to compare premiums, get quotes, and renew their policy seamlessly.

To date, CRED garage has enabled members to insure over 10 lakh vehicles without coverage lapses. The platform also facilitates digital claims initiation and provides end-to-end support through a dedicated concierge team. Insurers offer dynamically priced premiums with better rates for those with higher credit scores, recognizing members’ creditworthiness as a signal of responsible behavior.

The addition of new insurers reflects the benefit of CRED’s approach to the entire ecosystem, where creditworthy members get better benefits and insurers have access to more prudent consumers. According to Akshay Aedula, Product and Growth at CRED, the platform has reimagined the traditional insurance experience from the user’s perspective, enabling them to make the right choice in a frictionless, transparent, and intuitive manner.

The partnership with CRED garage has been welcomed by the new insurer partners. Dr. Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance, said that insurance should adapt to the customer’s life, and the partnership allows vehicle owners to stay on top of their insurance status and renewal dates. Saurabh Maini, Senior EVP at TATA AIG, stated that the partnership helps them offer motor insurance solutions to a tech-savvy audience, reinforcing their focus on innovation and customer-centric protection.

Lipika Kalra, General Manager (Marketing) at United India Insurance, said that the partnership marks a key milestone in their digital transformation and B2C growth journey, enabling them to directly engage with a digitally native community that values convenience, transparency, and trust. With over 1.1 crore vehicles managed through CRED garage, the platform helps members manage all parts of car ownership in one place, from discovering challans to renewing pollution certificates, insurance, FASTag, checking valuation, and even resale.

IGNOU, CII organise mega job drive in Delhi; Tata Motors, Axis Bank among recruiters | Hindustan Times

The Indira Gandhi National Open University (IGNOU) and the Confederation of Indian Industry (CII) have collaborated to organize a mega job drive in Delhi. The event, which aims to provide employment opportunities to job seekers, has attracted several prominent recruiters, including Tata Motors and Axis Bank.

The job drive is an initiative to bridge the gap between job seekers and recruiters, providing a platform for individuals to showcase their skills and secure employment. With the participation of renowned companies, the event is expected to offer a wide range of job opportunities across various sectors.

Tata Motors, one of the leading automobile manufacturers in India, is among the key recruiters participating in the job drive. The company is looking to hire talented individuals for various positions, including sales, marketing, and engineering. Axis Bank, a major player in the banking and financial services sector, is also participating in the event, seeking to recruit candidates for roles such as customer service, operations, and finance.

Other recruiters participating in the job drive include companies from the IT, hospitality, and healthcare sectors, among others. The event is open to job seekers from diverse backgrounds and skill sets, providing an opportunity for individuals to explore career options and secure employment.

The collaboration between IGNOU and CII is a significant step towards addressing the issue of unemployment in the country. By providing a platform for job seekers to connect with recruiters, the event aims to facilitate employment opportunities and contribute to the nation’s economic growth.

The job drive is expected to attract a large number of job seekers, and the participation of prominent recruiters such as Tata Motors and Axis Bank is likely to increase the chances of candidates securing employment. With its focus on providing employment opportunities and promoting economic growth, the event is a positive step towards addressing the challenges faced by job seekers in the country.

Overall, the mega job drive organized by IGNOU and CII in Delhi is a significant initiative that aims to provide employment opportunities to job seekers and contribute to the nation’s economic growth. The participation of prominent recruiters such as Tata Motors and Axis Bank is expected to increase the chances of candidates securing employment, and the event is likely to have a positive impact on the job market in the region.

The event is a testament to the efforts being made to address the issue of unemployment in the country, and it is expected to have a positive impact on the job market in the region. The collaboration between IGNOU and CII is a significant step towards providing employment opportunities and promoting economic growth, and it is likely to be replicated in other parts of the country in the future.

In conclusion, the mega job drive organized by IGNOU and CII in Delhi is a significant initiative that aims to provide employment opportunities to job seekers and contribute to the nation’s economic growth. The event is expected to attract a large number of job seekers and provide a platform for individuals to showcase their skills and secure employment.

TCS powers Aviva UK expansion with BaNCS

Aviva, a leading insurance provider, has expanded its long-term partnership with Tata Consultancy Services (TCS) to transform the life and pensions customer experience. TCS will now manage over 6.5 million policies on behalf of Aviva through its FCA-regulated subsidiary, Diligenta UK. This move aims to provide a more customer-centric approach to digitization, enabling Aviva to deliver better services and outcomes for its customers.

TCS, a digital transformation and technology partner, has a proven track record of delivering exceptional customer experiences through its TCS BaNCS platform. The platform is designed to help financial services institutions enhance end-customer experience, gain operational efficiency, and embrace open and innovative technologies. With over 500 financial institutions worldwide using TCS BaNCS, the company has established itself as a leader in the industry.

The partnership between Aviva and TCS has been built on mutual trust and commitment over many years. R Vivekanand, president for BFSI products and platforms at TCS, stated that the company is dedicated to delivering an exceptional experience for Aviva and its customers. TCS will continue to invest in its TCS BaNCS platform and services to stay ahead in the fast-changing tech landscape and enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

The expanded partnership will enable Aviva to provide its customers with self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. This aligns with the New Consumer Duty Principles, which aim to ensure positive outcomes for customers. By entrusting TCS with an additional portfolio of Life Insurance business, Aviva is demonstrating its confidence in the company’s ability to deliver transformed services and experiences for its customers. The partnership is expected to drive significant benefits for Aviva’s customers, including improved service delivery, enhanced customer experience, and increased operational efficiency.

Tata Consultancy Services (TCS) has strengthened its partnership with UK-based investment firm Aviva, expanding its policy management portfolio by 1.1 million additional policies.

Tata Consultancy Services (TCS), the largest IT services company in India, has announced that it has been entrusted with an additional portfolio of life insurance business by Aviva, a leading insurance provider. This expansion of their partnership aims to provide transformed services, experiences, and outcomes for Aviva’s customers, building on the successful long-term collaboration between the two companies.

The partnership between TCS and Aviva has been characterized by the delivery of high-quality services and experiences that have met the evolving needs of Aviva’s customers. By entrusting TCS with this additional portfolio, Aviva is leveraging TCS’s expertise and capabilities to drive further transformation and innovation in its life insurance business.

TCS has a proven track record of delivering complex IT projects and providing business process outsourcing services to clients across various industries, including insurance. The company’s expertise in digital transformation, cloud computing, and data analytics will enable Aviva to enhance its customer engagement, improve operational efficiency, and drive business growth.

The expansion of the partnership is a testament to the trust and confidence that Aviva has in TCS’s abilities to deliver transformed services and experiences. It also reflects the growing demand for digital transformation and innovation in the insurance industry, where companies are seeking to leverage technology to improve customer outcomes, reduce costs, and drive business growth.

By working together, TCS and Aviva will be able to provide Aviva’s customers with enhanced services, improved experiences, and better outcomes. The partnership will also enable Aviva to stay ahead of the competition and respond to the evolving needs of its customers in a rapidly changing market.

Overall, the expansion of the partnership between TCS and Aviva is a significant development that highlights the growing importance of digital transformation and innovation in the insurance industry. It also demonstrates the trust and confidence that Aviva has in TCS’s abilities to deliver transformed services and experiences, and is a testament to the successful long-term collaboration between the two companies.

Tata AIA has launched the Multicap Opportunities Fund as part of its Unit-Linked Insurance Plans (ULIPs).

Tata AIA Life Insurance has introduced two new market-linked investment options, the Tata AIA Multicap Opportunities Fund and the Tata AIA Multicap Opportunities Pension Fund, which can be accessed through unit-linked insurance plans (ULIPs). These funds employ a multicap equity strategy, tracking the Nifty 500 Index, which represents over 90% of India’s free-float market capitalization. The primary goal is to provide investors with diversified exposure across large-, mid-, and small-cap companies as part of a long-term investment approach.

Both funds will be available for subscription from December 24 to December 31 at an initial unit price of ₹10 during the new fund offer (NFO) period. The Multicap Opportunities Fund will allocate between 60% and 100% of its assets to equities, with up to 40% allocated to debt and money market instruments to manage risk across various market conditions. The pension variant will follow a similar investment framework, tailored for long-term retirement planning.

According to Harshad Patil, Chief Investment Officer at Tata AIA Life Insurance, the multicap strategy is designed to allow investors to participate in India’s broad-based growth across sectors and company sizes while avoiding concentration risk. The fund’s anchoring to the Nifty 500 Index provides diversified exposure within a disciplined investment framework.

The Multicap Opportunities Fund will be available across several of Tata AIA’s ULIP offerings, including the Param Raksha Life series, Smart SIP, Fortune Pro, Wealth Pro, and other eligible plans. The Multicap Opportunities Pension Fund will be offered under Tata AIA Smart Pension Secure and Tata AIA Premier Pension Secure.

Tata AIA Life Insurance, a joint venture between Tata Sons and AIA Group, reported total assets under management of ₹1.42 lakh crore as of November 30, 2025. The introduction of these new funds expands the company’s market-linked investment options, providing investors with more choices for their long-term investment and retirement planning needs. With the launch of these funds, Tata AIA Life Insurance aims to provide investors with a diversified and disciplined investment approach, allowing them to participate in India’s growth story while managing risk.

Tata Consultancy Services (TCS) has strengthened its partnership with Aviva by expanding its life and pensions services.

TCS, a global IT services leader, and Aviva, a major UK insurance player, have announced an expansion of their partnership to enhance life and pensions services. This collaboration aims to leverage technology to improve customer experiences, making transactions smoother and more efficient. TCS brings its expertise in digital solutions, while Aviva contributes its experience in insurance and financial services. Together, they will focus on customer-centric digital innovations to reshape how clients interact with life and pension services.

The expanded partnership will introduce new digital tools to simplify the management of life and pension products, promising faster response times, more personalized services, and a more straightforward online experience for customers. This approach is timely, given the increasing demand for digital solutions. The deal has implications for the UK InsurTech scene, highlighting the importance of technology in the insurance industry. By enhancing customer experiences, TCS and Aviva are positioning themselves as forward-thinking leaders, potentially influencing other companies to adopt similar strategies.

This partnership signifies a shift towards more technology-driven customer service in insurance, as traditional players adapt to meet modern demands. The collaboration is expected to improve the overall customer experience, making it easier for clients to manage their life and pension products. With TCS’s expertise in digital solutions and Aviva’s experience in insurance, the partnership is well-positioned to drive innovation in the industry.

The expansion of the partnership is a significant development in the UK insurance market, as it demonstrates the growing importance of technology in the sector. As the insurance industry continues to evolve, it is likely that more companies will follow suit and invest in digital solutions to improve customer experiences. The partnership between TCS and Aviva is a positive step towards this goal, and it will be interesting to see how the collaboration develops in the future.

Overall, the partnership between TCS and Aviva is a significant development in the UK insurance market, highlighting the importance of technology in the industry. The collaboration is expected to improve customer experiences, drive innovation, and position both companies as leaders in the InsurTech landscape. As the insurance industry continues to evolve, it is likely that more companies will invest in digital solutions to meet the changing demands of customers.

Tata Consultancy Services (TCS) has partnered with Aviva UK to enhance the customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies through its subsidiary, Diligenta UK. This partnership aims to provide end-to-end policy administration services, leveraging TCS’ FCA-regulated platform to deliver a customer-centric approach to digitization. The expanded partnership will enable Aviva to offer its customers self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape.

The partnership is built on mutual trust and commitment, with TCS investing in its BaNCS platform to stay ahead in the rapidly changing tech landscape. The platform is designed to enhance the end-to-end customer experience in the UK Life and Pensions industry. TCS’ BaNCS platform and contextual knowledge improve service quality, enabling faster resolutions, improved access to information, and better outcomes for customers.

Diligenta has successfully migrated several million policies to the TCS BaNCS digital platform, which supports a conversational interface to guide users through their business journeys. The platform resides on a digital core, providing a robust foundation for Aviva’s Life Insurance and Pension business. The partnership is centered around the New Consumer Duty Principles, ensuring positive outcomes for customers and aligning with the UK’s regulatory requirements.

The expansion of the partnership is a testament to the success of the long-standing relationship between TCS and Aviva. R Vivekanand, President of BFSI Products & Platforms at TCS, emphasized the company’s commitment to delivering a better experience for customers through its investments in the BaNCS platform and services. The partnership is expected to drive further growth and innovation in the UK Life and Pensions industry, with a focus on customer-centricity and digital transformation. Overall, the expanded partnership between TCS and Aviva is a significant development in the UK insurance market, with the potential to set new benchmarks for customer experience and service delivery.

TCS has expanded its partnership with UK-based investment firm Aviva, taking on the management of an additional 1.1 million policies.

Tata Consultancy Services (TCS) has expanded its partnership with UK-based investment firm Aviva to manage an additional 1.1 million policies. This move is a significant expansion of the existing partnership between the two companies, which was first announced in 2019. Under the new agreement, TCS will provide end-to-end services for Aviva’s policy administration, including underwriting, claims processing, and customer service.

The partnership is expected to help Aviva improve its operational efficiency, reduce costs, and enhance customer experience. TCS will leverage its digital platforms and expertise in insurance to transform Aviva’s policy administration operations, making them more agile, flexible, and responsive to changing customer needs.

The expanded partnership is a testament to the success of the initial engagement between TCS and Aviva. The two companies have been working together since 2019, when TCS was appointed as Aviva’s strategic partner to manage its policy administration operations. The initial partnership covered around 1.8 million policies, and the new agreement increases this number to 2.9 million policies.

The deal is also a significant win for TCS, which has been expanding its presence in the UK market. The company has a strong track record of delivering large-scale transformation programs for insurance companies globally, and the expanded partnership with Aviva reinforces its position as a leading player in the insurance sector.

The partnership is expected to create new job opportunities in the UK, as TCS will be hiring additional staff to support the expanded operations. The company has a significant presence in the UK, with multiple offices and delivery centers across the country.

The deal is also a reflection of the growing trend of insurance companies partnering with technology firms to transform their operations and improve customer experience. The insurance industry is undergoing significant changes, driven by technological advancements, changing customer expectations, and increasing competition. As a result, insurance companies are looking to partner with technology firms like TCS to leverage their expertise and digital platforms to stay ahead of the curve.

Overall, the expanded partnership between TCS and Aviva is a significant development in the insurance sector, and is expected to have a positive impact on both companies. It demonstrates the growing importance of technology in the insurance industry and the need for companies to partner with technology firms to stay competitive.

Aviva expands TCS deal to run more UK life policies

Aviva, a leading UK insurance provider, has expanded its long-standing technology partnership with Tata Consultancy Services (TCS), a global IT services company. The agreement grants TCS’s subsidiary, Diligenta, responsibility for administering over 6.5 million life and pensions policies in the UK. This addition of 1.1 million life insurance policies to the existing portfolio will be managed on TCS’s BaNCS platform, which serves as the digital core for the operation.

The partnership aims to simplify Aviva’s technology and reduce operating costs by consolidating legacy systems and outsourcing policy administration. The expanded scope of work will introduce more self-service options for policyholders, new digital service centers, and streamlined back-end systems. The operating model aligns with the UK’s Consumer Duty rules, emphasizing clear communication, fair value, and good outcomes for retail customers.

TCS’s BaNCS platform is a core suite of products used by over 500 financial firms worldwide. For life insurance and pensions, BaNCS supports a range of customer and staff interactions, including conversational interfaces and a product configuration engine. The platform exposes domain application programming interfaces, allowing Aviva to link the core system to external distributors, advisers, and internal channels.

Diligenta, TCS’s UK-based subsidiary, will provide regulated administration services, while BaNCS will handle core processing and data. The business has migrated several million policies for Aviva and other insurers onto BaNCS over the past decade, operating a highly digitized and automated platform. The new Aviva portfolio will follow the same migration and service model, maintaining consistency of service and digital tools for customers.

The enlarged Aviva mandate increases TCS’s exposure to the UK life and pensions sector. TCS will continue to invest in the BaNCS platform and related services as insurers modernize administration of long-term savings and protection products. With over 200 large organizations in the UK as clients, TCS has operated in the country for around half a century and plans to create 5,000 new UK jobs over the next three years. The company has been ranked as the number one IT service provider for customer satisfaction in the UK, demonstrating its commitment to delivering exceptional customer experiences.

Tata Consultancy Services (TCS) has partnered with Aviva UK to improve customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies through its subsidiary, Diligenta UK. This move enables Aviva to leverage TCS’ expertise in providing end-to-end policy administration services, enhancing customer experiences, and driving digital transformation. The partnership is centered around the New Consumer Duty Principles, which prioritize positive outcomes for customers.

As part of this collaboration, Aviva has selected TCS to manage an additional portfolio of Life Insurance business, allowing for the delivery of transformed services and outcomes for its customers. TCS will utilize its TCS BaNCS platform to provide self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. This approach will enable faster resolutions, improved access to information, and better outcomes for customers.

R Vivekanand, President of BFSI Products & Platforms at TCS, emphasized the strength of the partnership, stating that it has continually delivered better experiences for customers. TCS will continue to invest in its BaNCS platform to stay ahead in the rapidly changing technology landscape and enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

Diligenta has successfully migrated several million policies to the TCS BaNCS digital platform, which supports a conversational interface to guide users through their business journeys. This digital core enables improved service quality, enhanced experiences, and better outcomes for all stakeholders, including policy holders, advisers, and operational staff. By leveraging its BaNCS platform and contextual knowledge, TCS aims to drive customer-centric digitization at an enterprise level, ultimately benefiting Aviva’s customers. The expansion of this partnership demonstrates the trust and commitment between TCS and Aviva, with a focus on delivering exceptional customer experiences and driving business growth.

Tata AIA Life, Temasek buys 1.4% stake in SBFC Finance for Rs 161 cr

Tata AIA Life Insurance Company and Temasek, a Singapore-based investment company, have jointly acquired a 1.4% stake in SBFC Finance, a non-banking financial company (NBFC), for approximately Rs 161 crore. This investment highlights the growing interest of prominent investors in India’s financial sector, particularly in NBFCs, which play a crucial role in providing credit to various segments of the economy.

SBFC Finance, formerly known as Sergeants Brothers Financial Services Private Limited, operates in the financial services space, offering a range of financial products and services to its customers. The company’s primary focus areas include loan products, treasury operations, and other financial services. With this investment, Tata AIA Life and Temasek aim to participate in the growth potential of SBFC Finance, leveraging their expertise and resources to further enhance the company’s operations and expansion plans.

Tata AIA Life Insurance Company, a joint venture between Tata Sons and AIA Group, is one of the leading life insurance companies in India, known for its comprehensive range of life insurance and health insurance products. Temasek, on the other hand, is a global investment company headquartered in Singapore, with a diverse portfolio of investments in various sectors, including financial services, technology, and healthcare.

The investment in SBFC Finance reflects the strategic intent of both Tata AIA Life and Temasek to diversify their investment portfolios and tap into the growth opportunities available in India’s financial services sector. The Indian economy, despite facing challenges, continues to offer attractive growth prospects, driven by government initiatives, digitalization, and the increasing demand for financial inclusion.

This deal also underscores the confidence of foreign and domestic investors in the Indian market, particularly in the NBFC sector, which has been undergoing significant changes and reforms in recent years. The investment is expected to support SBFC Finance’s growth ambitions, enabling the company to expand its customer base, enhance its product offerings, and strengthen its position in the market.

In conclusion, the acquisition of a 1.4% stake in SBFC Finance by Tata AIA Life and Temasek for Rs 161 crore marks a significant development in India’s financial services sector. The investment not only highlights the growth potential of NBFCs in India but also demonstrates the commitment of prominent investors to participate in the country’s economic growth story. As the Indian economy continues to evolve, such investments are likely to play a crucial role in shaping the future of the financial services sector.

Tata AIA Achieves Benchmark-Beating Returns Across Its ULIP Fund Suite

Tata AIA Life Insurance has solidified its position as a leading provider of market-linked life insurance solutions in India. The company’s ULIP (Unit-Linked Insurance Plan) funds have delivered consistent and competitive returns across equity and hybrid categories over the last five years. As of November 30, 2025, the returns on some of the funds are: Multi Cap Fund (23.21%), Top 200 Fund (24.08%), and India Consumption Fund (23.85%). These funds have outperformed their respective benchmarks, with the S&P BSE 200 being the benchmark for the Multi Cap Fund, Top 200 Fund, and India Consumption Fund.

Tata AIA’s investment strategy is centered on fundamental research, quality selection, and long-term value creation. The company’s Chief Investment Officer, Harshad Patil, stated that the focus remains on building resilient portfolios that capture India’s market growth while managing risk effectively. The company’s commitment to long-term value creation is reflected in its high-quality investment book, with over 95% of its rated assets under management rated four or five stars by Morningstar as of October 2025.

The company’s newer equity and hybrid funds have also shown promising early performance momentum. The Emerging Opportunities Fund, Dynamic Advantage Fund, Sustainable Equity Fund, Small Cap Discovery Fund, and Flexi Growth Fund have all delivered returns ranging from 17.57% to 33.06% since their launch. These funds have outperformed their respective benchmarks, demonstrating the effectiveness of Tata AIA’s investment strategy.

As of November 30, 2025, Tata AIA’s Assets Under Management (AUM) have grown significantly to INR 141,607 Crores, representing a 20.81% year-over-year growth. This growth is attributed to robust individual new business premium income and exceptional investment performance. With its sustained focus on quality, diversification, and research-backed investing, Tata AIA Life Insurance continues to enhance customer value through its ULIP fund offerings. The company’s strong performance and commitment to long-term value creation make it an attractive option for investors seeking market-linked life insurance solutions.

Tata AIA Sampoorna Raksha provides a promise to help families secure their financial goals despite the increasing cost of living.

Tata AIA Life Insurance has introduced the Tata AIA Sampoorna Raksha Promise, a comprehensive term insurance plan designed to provide financial security to families amidst rising living costs. The plan offers life coverage for up to 100 years, flexible premium options, and optional riders such as Terminal Illness with Term Booster, Accidental Death Benefit, and Accidental Total and Permanent Disability.

Women policyholders are eligible for a 15% discount, promoting affordability and financial empowerment. The plan also provides instant claim payouts of up to ₹3 lakh upon claim intimation, giving families immediate financial relief during critical times. A premium waiver guarantees policy continuation without financial burden upon a terminal illness diagnosis.

Policyholders can pause premium payments for a maximum of 12 months with the deferred premium payments option, providing flexibility in times of financial difficulty. The Return of Premium feature ensures that all premiums paid will be reimbursed if there are no claims at policy maturity, allowing policyholders to accumulate wealth through disciplined financial planning.

Tata AIA Sampoorna Raksha Promise is an all-in-one solution that combines life insurance with flexible premiums, optional riders, and the ability to recover premiums at maturity. The plan is designed to meet a wide range of needs for both experienced investors and young professionals planning for the future.

The company has made purchasing policies, settling claims, and paying premiums easier through its user-friendly digital tools. Customers can plan their children’s education, loan repayments, retirement, and other long-term financial goals with flexible premium options, premium refunds, and the ability to secure higher cover at affordable premiums.

Tata AIA Life Insurance Company Limited is a joint venture between Tata Sons Pvt. Ltd. and AIA Group Ltd. The company reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24, and ranks among the Top 3 Private Insurers in Individual Weighted New Business Premium.

The Tata group, founded by Jamsetji Tata in 1868, is a global enterprise comprising 30 companies across ten verticals, operating in more than 100 countries across six continents. AIA Group Limited, on the other hand, is the largest independent publicly listed pan-Asian life insurance group, with a presence in 18 markets and total assets of US$305 billion as of 31 December 2024.

Overall, Tata AIA Sampoorna Raksha Promise is a comprehensive term insurance plan that provides financial security and flexibility to families, making it an attractive option for those seeking to protect their loved ones and plan for the future.

Tata AIA Life has launched a life insurance plan that also offers savings benefits.

Tata AIA Life Insurance has introduced a new life insurance cum savings plan called the Tata AIA Shubh Flexi Income Plan. This non-linked, participating plan offers policyholders three options to choose from, catering to different financial needs and goals. The options include:

  1. Endowment Option: Provides a lump sum payout at the end of the plan, allowing policyholders to receive a single payment.
  2. Early Income Option: Offers yearly cash bonuses from the first year of the plan, providing a regular cash flow.
  3. Deferred Income Option: Allows policyholders to defer cash bonuses after the premium payment term, giving them the flexibility to enhance their wealth growth.

The plan also offers special discounts to female policyholders, as well as additional discounts to family members and nominees of existing policyholders. According to Sujeet Kothare, Executive Vice President of Tata AIA Life, the plan is designed to provide individuals with a sense of financial security and flexibility, allowing them to adapt to changing life circumstances.

The Tata AIA Shubh Flexi Income Plan aims to empower policyholders to take control of their financial future, offering guaranteed benefits and the agility to make adjustments as needed. The plan’s flexibility and customization options make it an attractive choice for individuals seeking a life insurance cum savings plan that can grow with them.

By launching this plan, Tata AIA Life Insurance is responding to the evolving needs of consumers, who are seeking solutions that provide both financial protection and opportunities for wealth creation. With its unique features and benefits, the Tata AIA Shubh Flexi Income Plan is poised to become a popular choice among individuals seeking a reliable and flexible life insurance cum savings plan. Overall, the plan is designed to support policyholders in achieving financial independence and realizing their aspirations.

Tata AIA Life Insurance Unveils Innovative Term Plan, Reports Strong Financial Growth

Tata AIA Life Insurance has introduced a new term plan, showcasing the company’s commitment to innovation and customer-centricity. This move is part of the company’s strategy to expand its product offerings and cater to the evolving needs of its customers. The new term plan is designed to provide comprehensive protection to policyholders, offering a range of benefits and features that set it apart from existing products in the market.

The company has reported strong financial growth, driven by its focus on digital transformation, operational efficiency, and customer engagement. Tata AIA Life Insurance has been investing heavily in technology to enhance its sales and service capabilities, making it easier for customers to purchase and manage their policies. The company’s financial performance has been impressive, with significant increases in premium income and profitability.

The new term plan offers several key features, including flexible premium payment options, comprehensive coverage, and a range of rider benefits. Policyholders can choose from various payment terms, including level, increasing, and decreasing premium options, allowing them to tailor their coverage to their specific needs. The plan also provides a range of additional benefits, such as accidental death benefit, waiver of premium, and critical illness cover.

Tata AIA Life Insurance has been focusing on expanding its distribution network, partnering with banks, financial institutions, and other intermediaries to reach a wider audience. The company has also been investing in digital marketing and social media to increase brand awareness and engage with customers. The new term plan is expected to be a key driver of growth for the company, as it looks to capitalize on the increasing demand for term insurance products.

The company’s strong financial performance and innovative product offerings have positioned it well for future growth. Tata AIA Life Insurance is committed to providing customers with comprehensive protection and flexible coverage options, and the new term plan is an important step in this direction. With its focus on digital transformation, customer engagement, and operational efficiency, the company is well-placed to maintain its momentum and continue to deliver strong financial results.

Overall, the launch of the new term plan by Tata AIA Life Insurance is a significant development in the life insurance industry, showcasing the company’s commitment to innovation and customer-centricity. The plan’s flexible features and comprehensive coverage make it an attractive option for customers, and the company’s strong financial performance positions it well for future growth. As the life insurance industry continues to evolve, Tata AIA Life Insurance is well-placed to capitalize on emerging trends and maintain its position as a leading player in the market.

Protect More, Live Freely – Tata AIA Maha Raksha Supreme Select Offers Flexible Life Cover – Business Standard

Tata AIA Life Insurance has launched a new life insurance plan called Maha Raksha Supreme Select, which offers flexible life cover options to policyholders. The plan is designed to provide comprehensive protection to individuals and their families, allowing them to live life freely without worrying about financial uncertainties.

Maha Raksha Supreme Select is a non-linked, non-participating individual life insurance plan that offers a range of benefits, including death benefit, maturity benefit, and tax benefits. The plan provides a flexible premium payment term, allowing policyholders to choose from various options, including single pay, limited pay, and regular pay.

One of the key features of the plan is its flexibility in terms of life cover options. Policyholders can choose from three different life cover options: level cover, increasing cover, and decreasing cover. The level cover option provides a fixed life cover throughout the policy term, while the increasing cover option provides an increasing life cover by 5% or 10% every year. The decreasing cover option provides a decreasing life cover, which can be useful for policyholders who have taken a loan or have other decreasing liabilities.

The plan also offers an accidental death benefit, which provides an additional sum assured in the event of the policyholder’s accidental death. Additionally, the plan offers a waiver of premium benefit, which waives off future premiums in the event of the policyholder’s disability or critical illness.

Maha Raksha Supreme Select also provides tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, 1961. The plan is available for individuals between the ages of 18 and 65, with a maximum maturity age of 80.

The launch of Maha Raksha Supreme Select is in line with Tata AIA Life Insurance’s commitment to providing innovative and customer-centric products. The plan is designed to cater to the evolving needs of customers, who are looking for flexible and comprehensive life insurance solutions. With its range of benefits and flexible life cover options, Maha Raksha Supreme Select is an attractive option for individuals who want to protect their loved ones and live life freely.

Overall, Tata AIA Maha Raksha Supreme Select is a comprehensive life insurance plan that offers flexible life cover options, death benefit, maturity benefit, and tax benefits. The plan is designed to provide policyholders with the freedom to live life on their own terms, without worrying about financial uncertainties. With its range of benefits and flexible premium payment options, Maha Raksha Supreme Select is an attractive option for individuals who want to protect their loved ones and achieve their long-term financial goals.

Tata AIA Life Insurance has launched a Gen AI-powered underwriting rule engine.

Tata AIA Life Insurance Company has introduced an innovative Underwriting Rule Engine (URE) that leverages machine learning, artificial intelligence, and big data analytics to streamline the underwriting process. This technology enables instant analysis of a consumer’s data, including medical history and lifestyle information, to assess risk and generate a real-time risk assessment. The URE automates the traditionally slow and paper-heavy underwriting process, eliminating manual intervention and significantly speeding up processing.

The URE uses AI-driven reflexive questioning during tele-medical exams to gather precise health data, reducing the need for physical tests and minimizing delays. This results in a faster, smoother, and more efficient experience for consumers, from application to approval. According to Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, the introduction of the URE marks a significant leap in the company’s digital transformation, enabling faster, more consistent, and scalable underwriting decisions.

Traditionally, underwriting involved multiple manual steps, medical tests, and long waiting periods. However, with the URE, Tata AIA has revolutionized the process, ensuring a seamless experience for consumers. The benefits of the URE include faster approvals, less paperwork, fewer medical tests, and more transparency. This innovation is expected to significantly improve the customer experience, making it easier and more convenient for individuals to purchase life insurance policies.

The introduction of the URE is a significant milestone in Tata AIA’s digital transformation journey, demonstrating the company’s commitment to leveraging technology to enhance customer experience and operational efficiency. By adopting cutting-edge technologies like machine learning and AI, Tata AIA is poised to stay ahead of the curve in the life insurance industry. With the URE, the company aims to provide a more efficient, transparent, and customer-centric underwriting process, ultimately benefiting both the company and its customers.

Tata AIA’s Digital Leap: Redefining the Life Insurance Experience with Future-Ready Protection – Business Standard

Tata AIA Life Insurance has taken a significant digital leap to redefine the life insurance experience in India. The company has introduced a range of innovative digital solutions to provide future-ready protection to its customers. With the aim of making life insurance more accessible, convenient, and personalized, Tata AIA has leveraged technology to transform the entire customer journey.

The company’s digital transformation is driven by its customer-centric approach, which focuses on providing a seamless and intuitive experience across all touchpoints. Tata AIA’s digital platform offers a range of services, including online policy purchase, premium payments, and claims settlement. Customers can also access their policy details, track their claims, and receive personalized recommendations through the company’s mobile app.

One of the key features of Tata AIA’s digital platform is its use of artificial intelligence (AI) and machine learning (ML) algorithms to provide personalized recommendations to customers. The company’s AI-powered chatbot, “TIA,” helps customers navigate the website and mobile app, answering their queries and providing support 24/7. Additionally, Tata AIA’s ML algorithms analyze customer data to offer tailored policy suggestions, ensuring that customers receive the most suitable coverage for their needs.

Tata AIA’s digital leap is also focused on enhancing the customer experience through omnichannel engagement. The company has introduced a range of digital channels, including social media, email, and messaging platforms, to engage with customers and provide them with timely updates and support. Furthermore, Tata AIA’s digital platform is integrated with various payment gateways, allowing customers to make premium payments conveniently and securely.

The company’s digital transformation has resulted in significant benefits for customers, including increased convenience, reduced paperwork, and faster claims settlement. Tata AIA’s digital platform has also enabled the company to expand its reach, particularly in rural and semi-urban areas, where access to life insurance has traditionally been limited.

In conclusion, Tata AIA’s digital leap is a significant step towards redefining the life insurance experience in India. By leveraging technology and innovation, the company has created a future-ready protection platform that provides customers with a seamless, personalized, and convenient experience. As the life insurance industry continues to evolve, Tata AIA is well-positioned to lead the way, providing customers with the protection and support they need to achieve their long-term goals. With its customer-centric approach and commitment to innovation, Tata AIA is set to revolutionize the life insurance industry in India.

Tata AIA is breaking the mold by shifting its focus from being just an insurance provider to a more holistic health partner. This move marks a significant change in the company’s approach, as it seeks to provide a more comprehensive range of services that cater to the overall well-being of its customers.Traditionally, insurance companies have been viewed as merely providing financial protection against unforeseen medical expenses. However, Tata AIA is taking a more proactive approach by investing in initiatives that promote preventive care, wellness, and health management. This includes offering services such as health check-ups, fitness programs, and nutrition advice, all aimed at helping customers adopt a healthier lifestyle.The shift towards a more holistic approach is driven by the growing recognition that healthcare is not just about treating illnesses, but also about preventing them. By providing a broader range of services, Tata AIA is positioning itself as a partner that can support customers throughout their healthcare journey, from prevention to treatment and recovery.This new approach also reflects the changing needs and expectations of customers, who are increasingly looking for more personalized and comprehensive health services. With the rise of digital healthcare, customers are able to access a wide range of health-related information and services online, and they expect insurance providers to be able to offer similar levels of convenience and support.Tata AIA’s move is also significant because it highlights the growing convergence between the insurance and healthcare industries. As insurance companies begin to take on a more active role in promoting health and wellness, they are increasingly working with healthcare providers to offer more integrated and comprehensive services.Overall, Tata AIA’s shift from a traditional insurance provider to a holistic health partner marks an important milestone in the evolution of the insurance industry. As customers continue to demand more personalized and comprehensive health services, it is likely that other insurance companies will follow suit, leading to a more fundamental transformation of the industry as a whole.

Tata AIA Life Insurance has undergone a significant transformation, shifting its focus from being a traditional insurance provider to a holistic health partner. This change in approach is aimed at providing customers with a more comprehensive and integrated healthcare experience. The company has introduced various initiatives to achieve this goal, including the launch of a health and wellness platform, which offers a range of services such as health risk assessments, personalized wellness plans, and access to fitness and nutrition experts.

Tata AIA’s new approach is centered around the concept of “active care,” which involves proactive and preventive healthcare measures to help customers maintain their physical and mental well-being. The company has also partnered with various healthcare providers to offer customers access to a network of hospitals, clinics, and wellness centers. These partnerships enable customers to receive comprehensive healthcare services, including medical consultations, diagnostic tests, and treatment plans.

The shift towards holistic healthcare is driven by the growing demand for integrated healthcare services in India. With the increasing burden of chronic diseases, such as diabetes and heart disease, customers are seeking more comprehensive and preventive healthcare solutions. Tata AIA’s new approach is designed to address this need, providing customers with a single platform to manage their health and wellness.

The company’s health and wellness platform is powered by advanced analytics and artificial intelligence, which enables personalized recommendations and interventions. The platform also includes a range of digital tools and resources, such as health tracking apps, fitness programs, and nutrition counseling. These tools empower customers to take control of their health, making informed decisions about their lifestyle and healthcare choices.

Tata AIA’s transformation is also driven by the need to stay competitive in a rapidly changing insurance landscape. The company recognizes that traditional insurance products are no longer sufficient to meet the evolving needs of customers. By shifting its focus towards holistic healthcare, Tata AIA is positioning itself as a leader in the industry, offering customers a unique and differentiated value proposition.

Overall, Tata AIA’s shift from insurance to holistic health partner marks a significant milestone in the company’s evolution. By providing customers with a comprehensive and integrated healthcare experience, the company is poised to play a larger role in the Indian healthcare ecosystem. As the demand for holistic healthcare services continues to grow, Tata AIA is well-positioned to capitalize on this trend, offering customers a unique and differentiated value proposition that sets it apart from traditional insurance providers.

Tata AIA witnesses consistent growth in term insurance demand as an increasing number of Indians prioritize long-term financial protection.

Tata AIA Life Insurance has observed a significant increase in demand for term insurance plans, indicating a growing awareness among individuals to secure their family’s financial future. Term insurance provides protection for a set period, offering a safety net for loved ones in the event of the policyholder’s unexpected passing. Tata AIA’s term insurance plans are popular due to their affordability, flexibility, and high claim settlement ratio.

The key drivers of Tata AIA’s term insurance plans include high claim settlement ratios, reasonable premiums, and additional benefits such as return of premium and 4-hour claim settlement. The company offers various plan types, including Sampoorna Raksha Promise and Maha Raksha Supreme Select, which provide customizable protection, increasing cover, and whole life coverage up to age 100.

Purchasing a term insurance plan can secure a family’s future, providing a lump sum amount in the event of the policyholder’s passing. Term plans are often cost-effective, and premiums may be eligible for tax deductions under Section 80C of the Income Tax Act. The insurance payout can be used to clear existing loans, preventing debt from becoming a financial burden for the family.

Tata AIA’s term insurance plans are ideal for individuals with dependents, those with loans, newly married couples, and women and homemakers. The company offers premium discounts for women and non-smokers, and policyholders can scale their sum assured as their responsibilities increase. The plans also offer flexible durations of protection, and policyholders can opt for a payment plan that suits their finances.

Tata AIA Life Insurance is a joint venture between Tata Sons and AIA Group, combining the trust of the Tata brand with AIA’s global expertise in insurance. The company provides a wide range of life insurance solutions, covering protection, savings, retirement, and health needs. With a strong claim settlement record, innovative digital platforms, and a customer-first approach, Tata AIA ensures convenience, reliability, and financial security for its customers.

South India’s Gen Zs Redefine Financial Discipline – The Tata AIA Life Insurance Study

A recent study by Tata AIA Life Insurance and NielsenIQ has revealed that Gen Zs in South India are leading the way in financial planning, setting a new standard for India’s next generation of financial planners. The study, titled “New Age Habits, Traditional Values: Gen Z’s Approach to Financial Planning,” surveyed working Gen Z individuals (21-29 years old) across eight major cities in India. The findings suggest that South Indian Gen Zs are digitally fluent, financially aware, and prioritize protection, making them one of the most future-oriented consumer segments in modern society.

The study found that 54% of South Indian Gen Zs consider getting sufficient retirement savings through life insurance to be a top long-term financial priority, with 22% having already bought savings plans and 21% having bought health insurance plans. Additionally, 49% would pay over ₹2,000 per month for life insurance, reflecting a high value perception and buying intent. These young earners are also intentional about budgeting for inflation, with 78% including it in their financial planning, the highest rate among all zones.

The study also highlights the preferences of South Indian Gen Zs when it comes to life insurance policies. 61% are drawn to policies with low premiums and full coverage, while 22% view tax-saving benefits as an important buying factor. 37% appreciate a simple and easy claims process, emphasizing the significance of service experience in financial decision-making. Furthermore, 28% prefer to buy term insurance, and 26% intend to invest in savings-focused life insurance products, pursuing long-term wealth creation.

According to Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance, “South India’s Gen Zs are creating a financial map of their journey with protection at its centre. Their consumption behavior indicates a shift in attitude — from spending to securing, from reacting to planning.” The study suggests that South Indian Gen Zs are not merely aware of financial risks but are also actively minimizing such risks by planning, insuring, and saving prudently. Their future-oriented decisions make them a special generation with aspirations for financial independence, security, and long-term worth, thereby a high-value segment in India’s evolving insurance and investment landscape.

The study’s findings are based on a survey of 800 working Gen Z individuals, with an equal split between metro and non-metro regions, and 50% male and 50% female respondents. The average age of the respondents was 25. The study provides valuable insights into the financial habits and preferences of South Indian Gen Zs, highlighting their proactive approach to financial planning and their desire for protection and security.

Tata AIA has ranked as the top insurer in India in the MDRT (Million Dollar Round Table) rankings for the third consecutive year.

Tata AIA Life Insurance Company Ltd. has achieved a significant milestone by securing the highest number of Million Dollar Round Table (MDRT) members in India for the third consecutive year. With 2,871 MDRT qualifiers, the company has demonstrated an 11% growth from the previous year, showcasing the rising calibre and dedication of its advisors. This achievement has also earned Tata AIA a global ranking of #4.

The company’s commitment to diversity and inclusion is evident in its all-time high of 1,343 female MDRT members, securing the #7 position globally among the Top 25 Companies by Female Membership. This 8.5% growth in female MDRT qualifiers highlights Tata AIA’s efforts to empower women in the financial sector.

MDRT membership is considered the gold standard in financial advice, and Tata AIA’s advisors demonstrate the highest level of professional knowledge, ethical conduct, and commitment to delivering excellent service. When choosing a Tata AIA advisor, clients can be assured of receiving tailored financial advice to help them protect their present and secure their future.

Tata AIA’s MDRT-qualified advisors go beyond selling life insurance, providing comprehensive guidance to help clients achieve their long-term financial objectives. The company is committed to creating rewarding career opportunities for individuals passionate about making a difference, offering a clear career path for aspiring financial advisors through its Premier Agency model.

The investment in people has strengthened the company’s network of advisors, ensuring that individuals seeking a meaningful career in financial services can find success. Tata AIA’s robust support system gives advisors the tools to achieve MDRT status, leading to higher earning potential and a rewarding career.

Amit Dave, Chief Distribution Officer, attributed the company’s success to the relentless commitment of its advisors and the Premier Agency model. The MDRT qualification represents the trust and confidence consumers place in Tata AIA, knowing they are receiving world-class financial advice.

The MDRT-qualified advisors have been pivotal in delivering exceptional service, fostering a loyal customer base, and driving business results at Tata AIA. The company ranked top in four out of five Persistency cohorts, including the crucial 13th-month persistency, a key measure of consumer loyalty and long-term financial health. The MDRT-qualified advisors drive this high persistency by offering personalized advice, understanding client needs, and providing continuous support.

Tata AIA announces ₹1,842 Cr Bonus

Tata AIA Life Insurance has announced a record bonus payout of ₹1,842 crore for its participating plans in the financial year ending March 31, 2025. This bonus will benefit over 8.15 lakh policyholders, marking a 26% increase from the previous year’s payout of ₹1,465 crore. The company’s participating plans, such as the Diamond Savings Plan, Smart Value Income Plan, and Shubh Flexi Income Plan, will receive bonuses that are not guaranteed but are typically declared annually based on the insurer’s participating fund performance.

The bonus payout reflects Tata AIA’s commitment to its policyholders, providing them with superior returns and helping them achieve their financial goals. Kshitij Sharma, Executive Vice President and Appointed Actuary at Tata AIA, stated that the company is dedicated to helping customers live fear-free lives, achieve their financial goals, and secure a bright future for their loved ones.

Tata AIA’s participating plans are designed to help policyholders meet their life goals, such as saving for their child’s future, building a retirement corpus, or creating a reliable income stream, while safeguarding their loved ones. The plans offer benefits such as low volatility, equity upside, and life cover, providing financial security and growth potential.

As part of the Tata group, Tata AIA is committed to upholding the group’s values and philosophy. The Tata group is a global enterprise with a revenue of over $165 billion in 2023-24, employing over 1 million people across its companies. The group’s companies operate independently, with 26 publicly listed enterprises having a combined market capitalisation of over $365 billion as of March 31, 2024.

The bonus payout announcement reaffirms Tata AIA’s commitment to its policyholders and its role as a trusted life insurer in India. With its participating plans, the company aims to provide its customers with a secure and prosperous future, while also contributing to the growth and development of the Indian economy. Overall, the record bonus payout is a testament to Tata AIA’s dedication to its customers and its position as a leader in the Indian life insurance industry.

Tata AIA Life Insurance has taken a significant digital leap, revolutionizing the life insurance experience with future-ready protection solutions.

Tata AIA Life Insurance has embarked on a digital transformation journey to provide future-ready protection to its customers. The company has introduced a range of digital initiatives to redefine the life insurance experience, making it more accessible, convenient, and personalized. With the aim of becoming a leader in the digital insurance space, Tata AIA has leveraged technology to simplify the insurance-buying process, enhance customer engagement, and provide seamless claims settlement.

One of the key digital initiatives introduced by Tata AIA is the online purchase of insurance policies. Customers can now buy policies online, eliminating the need for physical paperwork and reducing the turnaround time. The company has also introduced a mobile app, which allows customers to access their policy details, track their claims, and receive notifications on policy-related updates. The app also provides customers with a personalized dashboard to monitor their policy portfolio and make changes as needed.

Tata AIA has also introduced artificial intelligence (AI) and machine learning (ML) to enhance customer experience. The company’s AI-powered chatbot provides customers with instant responses to their queries, helping them navigate the website and mobile app. Additionally, the company’s ML algorithms analyze customer data to provide personalized recommendations, enabling customers to make informed decisions about their insurance needs.

To provide customers with a seamless claims experience, Tata AIA has introduced a digital claims settlement process. The company’s online claims portal allows customers to submit claims online, reducing the paperwork and processing time. The company has also introduced a claims tracking feature, which enables customers to track the status of their claims in real-time.

Tata AIA’s digital transformation journey has yielded impressive results, with a significant increase in online sales and customer engagement. The company has also seen a reduction in turnaround time for claims settlement, resulting in improved customer satisfaction. With its digital initiatives, Tata AIA is poised to become a leader in the digital insurance space, providing customers with a future-ready protection solution that is accessible, convenient, and personalized.

Overall, Tata AIA’s digital leap is a significant step towards redefining the life insurance experience in India. By leveraging technology and innovation, the company is providing customers with a seamless and personalized experience, setting a new benchmark for the insurance industry. As the insurance landscape continues to evolve, Tata AIA is well-positioned to meet the changing needs of customers, providing them with future-ready protection solutions that are tailored to their unique needs.

A consumer panel has ordered an insurance company to pay Rs 93 lakh in a case related to a suicide claim.

The Chennai North District Consumer Disputes Redressal Commission has directed Tata AIA Insurance Company to pay a widow, Saranya, a sum of Rs 92.84 lakh with interest, after her husband, K Gunasekar, died by suicide in 2024. Gunasekar had purchased a 40-year life insurance policy from Tata AIA in 2020, naming Saranya as the nominee, with a coverage of Rs 1.10 crore. Although he paid premiums until 2023, the company refused to pay the full death benefit, citing policy clauses, and instead offered only Rs 95,000.

The company argued that the premiums were paid with delays and interest, which triggered a clause that would lapse the policy if premiums for the first two years remained unpaid beyond the grace period. They also invoked a suicide clause, which limited the payout to premiums paid or surrender value if death occurred within 12 months of policy revival or commencement. However, the commission rejected these arguments, noting that the policy was active as premiums were paid until 2023, and that delayed payments with interest did not invalidate coverage.

The suicide clause was also deemed inapplicable, as the policy had been in effect for over four years, exceeding the 12-month exclusion period. The commission observed that Tata AIA failed to appear or submit a written defense, and was declared ex parte in January. The commission ordered the company to pay the death benefit with 9% annual interest from the claim rejection date, as well as compensation for mental agony and litigation costs.

The total payout, including interest, is nearly 100 times the amount the company had originally agreed to pay. The commission’s decision is a significant victory for Saranya, who had been struggling to receive the death benefit after her husband’s death. The ruling highlights the importance of insurance companies honoring their policies and paying out benefits to nominees in a timely and fair manner, even in cases where the policyholder has died by suicide.

Tata AIA Life Insurance has taken a significant digital leap, redefining the life insurance experience with future-ready protection solutions. This move is part of the company’s efforts to enhance customer engagement and provide seamless services. With the integration of technology, Tata AIA aims to make life insurance more accessible and convenient for its customers. The digital transformation is expected to revolutionize the way life insurance is perceived and consumed in India, providing customers with a more personalized and intuitive experience. By leveraging digital platforms, Tata AIA is poised to stay ahead of the curve and address the evolving needs of its customers.

Tata AIA Life Insurance has taken a significant digital leap to redefine the life insurance experience in India. The company has introduced a range of innovative digital solutions to provide future-ready protection to its customers. With the aim of making life insurance more accessible and convenient, Tata AIA has leveraged technology to create a seamless and user-friendly experience for its policyholders.

One of the key digital initiatives introduced by Tata AIA is the launch of its mobile app, which allows customers to purchase and manage their policies on-the-go. The app provides a range of features, including policy details, premium payments, and claims tracking. Customers can also use the app to access their policy documents, receive reminders, and stay updated on their policy status.

In addition to the mobile app, Tata AIA has also introduced an online portal that enables customers to purchase policies online. The portal provides a range of options, including term life insurance, health insurance, and savings plans. Customers can compare different plans, calculate premiums, and purchase policies online, making it a convenient and hassle-free experience.

Tata AIA has also introduced a range of digital payment options, including online payment, mobile wallet, and UPI. This allows customers to pay premiums conveniently and securely, without the need for physical payment modes. The company has also introduced a chatbot service, which provides customers with instant support and assistance.

The digital transformation of Tata AIA is not limited to customer-facing initiatives. The company has also leveraged technology to improve its internal processes, including underwriting, claims processing, and policy issuance. The use of artificial intelligence and machine learning has enabled the company to streamline its operations, reduce turnaround times, and improve overall efficiency.

The digital leap taken by Tata AIA is expected to redefine the life insurance experience in India. With its range of innovative digital solutions, the company is poised to provide future-ready protection to its customers. By leveraging technology, Tata AIA aims to increase insurance penetration, improve customer engagement, and provide a seamless experience to its policyholders. As the life insurance industry continues to evolve, Tata AIA is well-positioned to stay ahead of the curve, providing innovative solutions that meet the changing needs of its customers.

Conversions are increasing, as is customer trust.

In an interview with ETCIO, Soumya Ghosh, CTO of Tata AIA Life Insurance, discussed the company’s digital transformation journey and how it is leveraging technology to drive innovation and customer-centricity. Ghosh emphasized that innovation is a company-wide effort and not just a matter of relying on inspiration or luck. He highlighted the challenges of managing legacy systems while enabling innovation, but noted that Tata AIA Life Insurance has made significant progress in this area.

The company has adopted a Technology, Digital, and Analytics framework to drive its evolution, with a focus on placing data at the heart of its operations and decision-making. Ghosh explained that digital is how the company listens to and serves customers, and data is how it understands them. The company has streamlined its entire insurance value chain, from customer onboarding to claims processing, using digital technologies such as APIs, middleware, and cloud-first architecture.

Ghosh also discussed the importance of customer trust and how the company ensures that its technology platforms are resilient, secure, and scalable. He noted that the company follows a layered security model, with a “zero trust architecture” that verifies every access point. The company’s active-active cloud setup supports continuous uptime, and regular red teaming and vulnerability tests help it stay ahead of threats.

In terms of redefining simplicity and speed in insurance buying, Ghosh emphasized the need for fundamental transformation at the core. The company has redefined its technology frameworks to make insurance more accessible, efficient, and personalized. For example, its 3-click purchase journey required reimagining the entire backend, using design thinking to identify friction points and rebuild systems using OCR, e-KYC, and other instant validation tools.

Ghosh also discussed the company’s approach to integrating automation without compromising on personalization. He noted that technology should be used to enable, not replace, the human touch. The company’s tools, such as video-based medical checks and smart app trackers, are designed to feel personal while ensuring speed and transparency.

In terms of preparing its cloud architecture to integrate AI, analytics, and emerging technologies, Ghosh noted that the company has adopted a hybrid multi-cloud approach backed by microservices. This gives the company flexibility without locking into one vendor. The company is also working towards creating a centralized data lake, which will serve as the core to all its systems.

Finally, Ghosh discussed the company’s broader strategy for GenAI adoption, which goes beyond customer servicing to transforming internal workflows, underwriting, and claims with smart summarization and document analysis. The company is also looking at GenAI for employee productivity, training, and decision support, with a focus on building responsible AI that is secure, explainable, and human-centric. Overall, Ghosh emphasized the importance of customer-centricity and the need for technology to be designed with the customer in mind.

Tata AIA Tops India in MDRT Rankings for Third Consecutive Year – ThePrint – ANI Press Releases

Tata AIA Life Insurance Company has achieved a remarkable milestone by ranking 4th globally in the Million Dollar Round Table (MDRT) rankings. MDRT is considered the gold standard in financial advice, and being a member is a testament to an advisor’s expertise, ethical conduct, and commitment to delivering excellent service. Tata AIA’s MDRT-qualified advisors have demonstrated the highest level of professional knowledge, ensuring that consumers receive exceptional service and guidance.

The company’s commitment to diversity and inclusion is also noteworthy, with an all-time high of 1,343 female MDRT members. This highlights Tata AIA’s efforts to empower women within the financial sector, ensuring that consumers benefit from expert, world-class financial advice delivered by a diverse team of advisors. The 8.5% growth in female MDRT qualifiers underscores the company’s continuous efforts to promote diversity and inclusion.

Tata AIA’s MDRT-qualified advisors go beyond selling life insurance, leveraging their expertise to guide consumers in making informed decisions that align with their long-term financial objectives. Whether it’s planning for retirement, securing a family’s future, or making the most of investments, consumers receive comprehensive, trusted advice rooted in experience and dedication.

The company is also committed to creating rewarding career opportunities for individuals passionate about making a difference. By promoting the MDRT qualification, Tata AIA offers a clear career path for aspiring financial advisors, providing them with comprehensive training, career progression, and extensive digital support. This investment in people strengthens the company’s network of advisors and ensures that individuals seeking a meaningful, impactful career in financial services can find success.

Amit Dave, Chief Distribution Officer at Tata AIA, stated that the company’s ranking is a testament to the success of its Premier Agency model and the relentless commitment of its advisors. The MDRT qualification represents the trust and confidence consumers place in Tata AIA, knowing they are receiving world-class financial advice.

Tata AIA’s MDRT-qualified advisors have been pivotal in delivering exceptional service, fostering a loyal customer base. The company ranked top in four out of five Persistency cohorts, including the crucial 13th-month persistency, a key measure of consumer loyalty and long-term financial health. MDRT-qualified advisors drive this high persistency by offering personalized advice, understanding client needs, and providing continuous support, ensuring consumers remain confident in their decision to stay with Tata AIA.

Tata AIA has introduced Health Buddy and Health SIP, providing comprehensive protection for individuals.

Tata AIA Life Insurance has introduced two innovative solutions to address the health challenges faced by families in India. The first solution is Tata AIA Health Buddy, a 24×7 virtual health and wellness companion that provides round-the-clock access to various health services. This includes preventive check-ups, vaccinations, doctor consultations across 24 specialties, medical second opinions, fitness and diet guidance, and wellness consultations for women and dental care. The service is available through the Tata AIA Life Insurance App and is designed to empower consumers with world-class health and wellness solutions.

To make the service more relatable, Tata AIA has introduced a friendly mascot called Health Buddy, which symbolizes trust and care. According to Sanjay Arora, Chief of Operations at Tata AIA, Health Buddy is a shift from traditional insurance to holistic well-being, and it enables the company to go beyond financial protection and become a true health partner. The service is designed to help consumers remain prepared and confident in the face of health challenges.

The second solution is Health SIP, a Non-Participating, Unit-Linked Health Insurance Plan that provides long-term health protection alongside financial growth. The plan offers features such as no premium allocation charges, tax-free withdrawals for health-related expenses, and maturity boosters to enhance fund value. It also offers long-term critical illness cover with premiums locked for up to 30 years, with two flexible variants – Health SIP Plus and Health SIP Plus Pro.

Together, Health Buddy and Health SIP redefine life insurance by integrating wellness and financial preparedness. Tata AIA is positioning itself as a lifelong partner in helping families lead healthier, more confident lives, rather than just providing protection during difficult times. The company’s goal is to help families be prepared for every moment with confidence and security, and to provide them with the support and resources they need to maintain their physical and financial well-being. By introducing these innovative solutions, Tata AIA is taking a significant step towards revolutionizing the life insurance industry in India.

Tata AIA has introduced a term plan that offers both lump-sum and monthly income benefits.

Tata AIA Life Insurance has launched a new term insurance plan called Shubh Family Protect, which offers a unique combination of an immediate lump-sum payout and monthly income for beneficiaries for 10 to 30 years. This product is positioned as a first-of-its-kind solution that addresses the challenges families face in managing large payouts after a policyholder’s death. The plan allows policyholders to nominate multiple beneficiaries, including spouses, children, and parents, and offers flexible monthly income options, including fixed or inflation-adjusted payments.

One of the key features of the plan is its coverage for terminal illness, which pays 50% of the sum assured upfront and waives future premiums. According to Sujeet Kothare, Chief of Products, Marketing, Corporate Communications & Business Mid Office at Tata AIA, the plan provides families with financial security and flexibility. The company also highlights the zero GST on premiums for individual life insurance policies, making the product more accessible to customers.

Tata AIA has reported strong financial performance, with total premium income of ₹31,484 crore for FY25, representing a 23% increase from FY24. The company ranks among the top three private insurers in individual weighted new business premium, with ₹8,511 crore in IWNBP income. Additionally, Tata AIA leads in persistency performance, ranking first in four out of five cohorts.

The launch of Shubh Family Protect is part of Tata AIA’s efforts to provide innovative and customer-centric solutions to the market. As a joint venture between Tata Sons and AIA Group, the company operates as part of a larger network that spans 18 markets across Asia-Pacific. With its strong financial performance and commitment to innovation, Tata AIA is well-positioned to continue growing and expanding its offerings in the life insurance market. The Shubh Family Protect plan is a significant addition to the company’s product portfolio and is expected to resonate with customers looking for flexible and comprehensive term insurance solutions.

Future-Ready Protection: Tata AIA’s Digital Leap Redefining Life Insurance Experience – Press Trust of India

Tata AIA Life Insurance has taken a significant digital leap, redefining the life insurance experience for its customers. The company’s future-ready protection strategy is designed to provide a seamless and personalized experience, leveraging cutting-edge technology to make life insurance more accessible and convenient.

At the heart of Tata AIA’s digital transformation is its customer-centric approach. The company has invested heavily in developing a robust digital infrastructure, enabling customers to purchase policies, track claims, and access policy details online. This digital platform provides a hassle-free experience, allowing customers to manage their life insurance needs from the comfort of their own homes.

One of the key features of Tata AIA’s digital platform is its user-friendly interface. The company’s website and mobile app are designed to be intuitive and easy to navigate, making it simple for customers to find the information they need and perform tasks quickly. Additionally, the platform provides personalized recommendations, helping customers to make informed decisions about their life insurance needs.

Tata AIA has also introduced a range of digital tools and services, designed to enhance the customer experience. These include online premium payments, policy renewals, and claims submissions. The company has also implemented a robust security system, ensuring that customer data is protected and secure.

The company’s digital leap is not limited to its customer-facing platform. Tata AIA has also invested in digitalizing its backend operations, leveraging technologies such as artificial intelligence and machine learning to streamline processes and improve efficiency. This has enabled the company to reduce turnaround times, improve accuracy, and provide faster payouts to policyholders.

Tata AIA’s digital transformation is a significant step forward for the life insurance industry in India. The company’s future-ready protection strategy is designed to meet the evolving needs of customers, providing a seamless and personalized experience that is both convenient and secure. As the industry continues to evolve, Tata AIA is well-positioned to remain at the forefront, leveraging technology to drive innovation and growth.

Overall, Tata AIA’s digital leap is a testament to the company’s commitment to providing a world-class life insurance experience. By leveraging technology and investing in digital infrastructure, the company is able to provide a seamless and personalized experience that meets the evolving needs of its customers. As the life insurance industry in India continues to grow and evolve, Tata AIA is poised to remain a leader, driven by its focus on innovation, customer centricity, and digital transformation.

HDFC Ergo and Tata AIG have joined other insurers in reducing distributor commissions.

The Indian government has introduced a significant change in the Goods and Services Tax (GST) on individual health and life insurance premiums, reducing it from 18% to 0% effective September 22, 2025. However, this change also means that insurance companies can no longer claim Input Tax Credit (ITC) on services such as brokerage and commission for individual health and life insurance. As a result, insurance companies are reducing commission payouts to distributors to absorb the loss of ITC benefit.

Several major insurance companies, including HDFC Ergo General Insurance, Tata AIG General Insurance, ICICI Lombard General Insurance, Aditya Birla Health Insurance, Niva Bupa Health, Star Health, and Care Health, have already cut commissions to distributors. The commission paid to distributors is now inclusive of 18% GST, effective October 1, 2025. This change is expected to impact the profitability and operating expenses of insurance companies.

The government’s intention behind this move is to make insurance policies more affordable for individuals. However, it has created pressure on insurance companies’ margins, as they have lost the benefit of ITC that they could earlier claim on their expenses. Insurance companies are now absorbing the ITC disallowance impact on non-commission costs to keep premiums affordable for customers.

The reduction in commission payouts to distributors may affect their earnings, but insurance companies are encouraging them to focus on selling more policies to increase their volumes and earnings. The new guidelines have created a challenging environment for insurance companies, and they are awaiting responses from relevant authorities to address their concerns. Meanwhile, insurance companies are revising their commission rates to align with the GST changes, and distributors can expect updated commission grids soon. Overall, the GST exemption on individual health and life insurance premiums has created a complex situation for insurance companies, distributors, and policyholders, with both positive and negative implications.

CRED has expanded its insurance network by partnering with Bajaj Allianz, Tata AIG, and United India on its garage platform.

CRED, a fintech company, has expanded its motor insurance offerings on its CRED Garage platform by partnering with three new insurance providers: Bajaj Allianz General Insurance, Tata AIG, and United India Insurance. This brings the total number of insurance providers on the platform to seven, including existing partners ACKO, ICICI Lombard, Zurich Kotak, and Digit. CRED Garage offers a range of services, including premium comparison, policy renewal reminders, digital claims initiation, and dedicated concierge support.

The platform has facilitated insurance coverage for over 10 lakh vehicles without any coverage lapses to date and currently manages 1.1 crore vehicles. One of the unique features of CRED Garage is its dynamic pricing model, which offers better premium rates to members with higher credit scores. This model leverages creditworthiness as an indicator of responsible behavior, with the assumption that individuals with good credit scores are more likely to be responsible drivers.

The partnership with the new insurance providers is expected to help CRED reach a wider audience, particularly tech-savvy individuals. According to Dr. Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance, there is a correlation between good credit scores and responsible driving behavior. Saurabh Maini from TATA AIG highlighted the importance of the partnership in reaching affluent and tech-savvy audiences, while Lipika Kalra from United India Insurance described the collaboration as a milestone in the company’s digital transformation journey.

CRED serves over 1.5 crore affluent Indians and restricts access to individuals with high credit scores. In addition to insurance services, CRED Garage offers comprehensive vehicle management services, including challan discovery, pollution certificate renewal, FASTag services, and vehicle valuation. With its expanded partnerships and range of services, CRED Garage is positioned to become a leading platform for vehicle owners in India. The platform’s focus on using credit scores to determine premium rates is also expected to promote responsible financial behavior among its members.

Tata AIA Introduces ‘Shubh Family Protect’

Tata AIA Life Insurance Co. Ltd. has launched a new term plan called Tata AIA Shubh Family Protect, which offers a unique combination of an immediate lump-sum payout and a flexible monthly income for up to 30 years. This plan is designed to provide comprehensive financial protection for families in the event of a sudden loss of a loved one. The plan understands that a large lump-sum payout can be difficult to manage, especially during a time of emotional devastation, and instead offers a thoughtful solution that combines a lump-sum amount with a steady monthly income.

The lump-sum payout can be used to cover immediate expenses such as funeral costs, debts, and other urgent needs, while the monthly income provides a consistent financial cushion for the family to move forward with confidence. This approach ensures that the immediate financial needs are covered, and the family can focus on rebuilding their lives without worrying about running out of resources. The plan is particularly useful for families with dependents, such as elderly parents, spouses, and children, who may rely on the deceased for financial support.

The plan’s features include the ability to nominate multiple beneficiaries, ensuring that everyone who needs support is taken care of. This prevents confusion and disputes during an already difficult time and ensures that each dependent receives the support they need in a manner that suits their unique circumstances. The plan also offers 0% GST, making it more accessible and affordable for families.

Tata AIA Shubh Family Protect is designed to provide peace of mind, stability, and long-term security for families. It allows them to continue living their lives without the financial strain that can often accompany a sudden loss. The plan is a powerful tool for those who want to secure their family’s future without the burden of additional costs. By thinking through the needs of each family member, Tata AIA has redefined what it means to provide protection, ensuring that the life lived by the loved one is honored through long-term security for those left behind.

The plan’s benefits can be seen in various scenarios, such as elderly parents who can use the lump-sum payout to cover medical expenses and the monthly income to sustain their daily needs. A wife left behind can use the monthly income to continue managing the household and taking care of her children, while children can continue their education without interruption. Overall, Tata AIA Shubh Family Protect is a game-changing term plan that offers a unique and thoughtful solution for families seeking comprehensive financial protection.

Can Insurers Reject Claims for Vehicle Overloading: Punjab State Commission Provides Answer

The Punjab State Consumer Disputes Redressal Commission has partly allowed an appeal filed by a truck owner, Baldev Singh Bhatti, against United India Insurance Company Limited. The appeal was filed after the District Consumer Disputes Redressal Commission, Malerkotla, dismissed the complaint. The truck owner had purchased a Tata Prima LX 3125 K8X4 BS-IV truck, which was insured for an insured declared value of Rs. 35,00,000 under a comprehensive policy. On October 2, 2020, the vehicle collided with another truck, causing significant damage. The claim was registered with the insurer, but it was declared as “No Claim” due to overloading.

The State Commission, comprising Hon’ble Mrs. Justice Daya Chaudhary and Ms. Simarjot Kaur, reviewed the pleadings and documents and referred to the Top Court’s ruling in Ashok Kumar v. New India Assurance Co. Ltd. The Court had reiterated the principle that in cases of overloading, insurance claims cannot be repudiated entirely but must be settled on a non-standard basis at 75% of the admissible claim. Applying this ratio, the State Commission held that United India Insurance had erred in repudiating the claim outright.

The Commission directed the insurer to settle the claim on a non-standard basis by paying 75% of the assessed loss, which was Rs. 5,15,000 as recommended by the surveyor. The appeal was thus partly allowed, with the order of the District Commission set aside. The ruling reaffirms that insurers cannot reject claims outright merely on the ground of overloading if the accident itself is unrelated to the alleged breach.

The truck owner had argued that the vehicle was carrying only 300 CFT of goods, which was within the permissible limit, and that the insurer had arbitrarily repudiated the claim. The insurer, however, maintained that the truck carried 500 CFT of material and alleged that the complainant’s documents were forged. The State Commission noted that the allegation of overloading could not be brushed aside, but the correct course in law was to restrict liability to 75% of the assessed damages.

The judgment is significant as it clarifies the law on insurance claims in cases of overloading. The Top Court’s ruling in Ashok Kumar v. New India Assurance Co. Ltd. has been reaffirmed, which held that insurance claims cannot be repudiated entirely in cases of overloading, but must be settled on a non-standard basis at 75% of the admissible claim. The judgment will have implications for insurance companies and policyholders, and will provide guidance on how to handle claims in cases of overloading.

The ‘Pledge to Protect’ initiative in Bengaluru aims to promote insurance awareness.

On March 18, 2025, Tata AIA Agency team in Bengaluru launched the “Pledge to Protect” initiative to commemorate the company’s 24th foundation day. The initiative aims to secure one lakh lives in the fourth quarter of FY25. As part of this initiative, a mega rally was organized on Church Street, Forum Mall, and Vijayanagar Ashoka Pillar, where employees and advisors distributed leaflets, water bottles, and donated clothes and groceries to old age homes. The team also connected with over 300 potential customers at IT Park to spread awareness about financial security.

The “Pledge to Protect” drive is a comprehensive initiative that involves Tata AIA’s 599 branches and over 1.43 lakh tied agents and employees across India. The initiative includes various activities such as roadshows, jogger’s park activities, housing society engagements, and health camps. Additionally, the company plans to collaborate with local Non-Governmental Organizations (NGOs), Panchayats, and Self-Help Groups (SHGs) to educate and onboard individuals in rural and semi-urban areas.

Amit Dave, Chief Distribution Officer, Proprietary Business, Tata AIA, emphasized the importance of life insurance in providing financial security to people, including the vulnerable section of society. The initiative is a step towards achieving this goal and securing the lives of one lakh individuals in the fourth quarter of FY25. By engaging with potential customers and spreading awareness about financial security, Tata AIA aims to make a positive impact on the community and promote the importance of life insurance.

The “Pledge to Protect” initiative is a significant effort by Tata AIA to promote financial security and awareness among the public. By leveraging its extensive network of branches, agents, and employees, the company is well-positioned to achieve its goal of securing one lakh lives in the fourth quarter of FY25. The initiative also demonstrates the company’s commitment to giving back to the community and promoting financial inclusion, particularly in rural and semi-urban areas. Overall, the “Pledge to Protect” initiative is a commendable effort by Tata AIA to make a positive impact on the community and promote financial security.

Tata AIA has launched ‘Health Buddy’, a virtual health and wellness companion.

Tata AIA has launched a new product called Tata AIA Health Buddy, which is India’s first 24×7 health and wellness companion offered by a life insurer. According to Sanjay Arora, Chief of Operations at Tata AIA, the launch of Health Buddy is driven by the company’s core value of consumer obsession. The goal is to provide customers with a comprehensive solution that combines health, wellness, and life insurance, setting a new standard in consumer care.

Tata AIA Health Buddy is designed to empower consumers by providing them with access to world-class health and wellness solutions. The product aims to not only protect customers’ health but also enable them to live healthier and more fulfilling lives. By offering a 24×7 health companion, Tata AIA is recognizing the importance of providing continuous support and guidance to customers in their health and wellness journey.

The launch of Tata AIA Health Buddy marks a significant innovation in the life insurance industry, where traditional products have primarily focused on providing financial protection in the event of unforeseen circumstances. By incorporating health and wellness features, Tata AIA is taking a more holistic approach to customer care, acknowledging that physical and mental well-being are essential aspects of overall quality of life.

With Tata AIA Health Buddy, customers can expect to have access to a range of health and wellness services, including preventive care, fitness tracking, and personalized advice from healthcare experts. The product is likely to appeal to health-conscious individuals who are looking for a more integrated approach to managing their health and wellness.

Overall, the launch of Tata AIA Health Buddy reflects Tata AIA’s commitment to putting customers at the forefront of its business. By offering a unique and innovative product that addresses the evolving needs of consumers, the company is demonstrating its dedication to delivering exceptional customer experiences and setting a new benchmark in the life insurance industry. As the healthcare landscape continues to evolve, products like Tata AIA Health Buddy are likely to play an increasingly important role in helping individuals manage their health and wellness.

Tata AIA Maha Raksha Supreme Select is a term plan designed to evolve with an individual’s life milestones.

Tata AIA Maha Raksha Supreme Select is a term life insurance plan designed to provide comprehensive protection and flexibility to policyholders as they navigate various milestones in life. This plan is tailored to adapt to the changing needs of individuals, ensuring that they and their loved ones are financially secure at every stage.

One of the key features of the Tata AIA Maha Raksha Supreme Select is its ability to increase the sum assured at different milestones in life, such as marriage or the birth of a child. This increase can be opted for without requiring additional medical underwriting, making it a convenient and hassle-free process for policyholders. The plan also offers the flexibility to choose from various payout options, including a lump sum, monthly income, or a combination of both, allowing policyholders to customize the plan according to their needs.

In addition to providing a death benefit, the plan also offers optional riders that can be added to enhance the coverage. These riders can provide additional protection against critical illnesses, accidents, or other unforeseen events. The plan also offers tax benefits under Section 80C and Section 10(10D) of the Income Tax Act, making it a tax-efficient investment option.

The Tata AIA Maha Raksha Supreme Select plan is designed to be affordable, with premiums starting at a low level. The plan also offers a discount on premiums for non-smokers and women, making it an attractive option for these groups. The plan has a minimum sum assured of ₹50 lakhs and a maximum sum assured of ₹5 crores, making it suitable for individuals with varying income levels and financial goals.

Overall, the Tata AIA Maha Raksha Supreme Select is a flexible and comprehensive term life insurance plan that can be tailored to meet the changing needs of individuals as they progress through different milestones in life. With its optional riders, tax benefits, and affordable premiums, this plan is an attractive option for those looking to secure their financial future and protect their loved ones. Whether you are just starting your career, getting married, or having children, this plan can provide the necessary protection and peace of mind to help you achieve your goals.

  1. LIC (Life Insurance Corporation of India): With a claim settlement ratio of 98.62%, LIC is one of the most trusted life insurance companies in India.
  2. HDFC Life Insurance: Offering a claim settlement ratio of 99.07%, HDFC Life Insurance is known for its efficient claim processing.
  3. ICICI Prudential Life Insurance: With a claim settlement ratio of 98.58%, ICICI Prudential is a popular choice among policyholders.
  4. SBI Life Insurance: SBI Life Insurance has a claim settlement ratio of 94.99%, making it a reliable option for life insurance.
  5. Max Life Insurance: Max Life Insurance boasts a claim settlement ratio of 99.22%, ensuring that policyholders receive their claims in a timely manner.
  6. Tata AIA Life Insurance: With a claim settlement ratio of 99.07%, Tata AIA Life Insurance is a trusted name in the Indian life insurance market.
  7. Bajaj Allianz Life Insurance: Bajaj Allianz Life Insurance has a claim settlement ratio of 98.48%, providing policyholders with peace of mind.
  8. Kotak Mahindra Life Insurance: Kotak Mahindra Life Insurance offers a claim settlement ratio of 98.15%, making it a popular choice among policyholders.
  9. PNB MetLife India Insurance: With a claim settlement ratio of 97.18%, PNB MetLife India Insurance is a reliable option for life insurance.
  10. Aegon Life Insurance: Aegon Life Insurance has a claim settlement ratio of 98.01%, ensuring that policyholders receive their claims efficiently.
  11. Exide Life Insurance: Exide Life Insurance boasts a claim settlement ratio of 98.47%, providing policyholders with a smooth claim experience.
  12. Reliance Nippon Life Insurance: With a claim settlement ratio of 97.71%, Reliance Nippon Life Insurance is a trusted name in the Indian life insurance market.
  13. Birla Sun Life Insurance: Birla Sun Life Insurance has a claim settlement ratio of 96.35%, making it a reliable option for policyholders.
  14. Aviva Life Insurance: Aviva Life Insurance offers a claim settlement ratio of 97.41%, ensuring that policyholders receive their claims in a timely manner.
  15. Future Generali India Life Insurance: With a claim settlement ratio of 95.71%, Future Generali India Life Insurance is a popular choice among policyholders.
  16. Canara HSBC OBC Life Insurance: Canara HSBC OBC Life Insurance has a claim settlement ratio of 95.39%, providing policyholders with a smooth claim experience.
  17. Pramerica Life Insurance: Pramerica Life Insurance boasts a claim settlement ratio of 95.55%, ensuring that policyholders receive their claims efficiently.
  18. Aditya Birla Sun Life Insurance: Aditya Birla Sun Life Insurance has a claim settlement ratio of 96.67%, making it a trusted name in the Indian life insurance market.
  19. Star Union Dai-ichi Life Insurance: With a claim settlement ratio of 95.13%, Star Union Dai-ichi Life Insurance is a reliable option for policyholders.
  20. Shriram Life Insurance: Shriram Life Insurance offers a claim settlement ratio of 94.99%, providing policyholders with peace of mind.

The life insurance industry in India has evolved from being a tax-saving instrument to a vital component of financial security. The Insurance Regulatory and Development Authority of India (IRDAI) plays a crucial role in regulating life insurance companies, setting standards such as Claim Settlement Ratio (CSR) and solvency ratio. As of FY 2024-25, private insurers in India have shown remarkable efficiency in settling death claims, with an average CSR of almost 99% within 30 days.

The top life insurance companies in India, ranked based on CSR, financial strength, and customer service quality, are:

1. Life Insurance Corporation of India (LIC) – With a CSR of 99.48% and a solvency ratio of 2.11, LIC continues to be the nation’s largest and most trusted life insurer.
2. HDFC Life Insurance – Achieving a CSR of 99.96% and a solvency ratio of 2.03, HDFC Life is a leader in digital services and has a broad product portfolio.
3. ICICI Prudential Life Insurance – With a CSR of 99.3% and a solvency ratio of 212.2%, ICICI Prudential has consistently demonstrated operational excellence.
4. SBI Life Insurance – Backed by the State Bank of India, SBI Life reported a CSR of 99.4% and a solvency ratio of 1.96, showcasing strong financial soundness.
5. Axis Max Life Insurance – Sustaining one of the industry’s highest CSR at 99.65%, Axis Max Life has a customer-centric approach and strong capital adequacy.
6. Bajaj Allianz Life Insurance – Achieving a CSR of 99.23% and a solvency ratio of 325%, Bajaj Allianz has reinforced its reputation for financial stability and innovation.
7. Kotak Mahindra Life Insurance – Reporting a CSR of 98.7% and a solvency ratio of 2.27, Kotak Life has steadily gained ground in India’s life insurance industry.
8. Aditya Birla Sun Life Insurance – With a CSR of 98.12% and a solvency ratio of 1.94, Aditya Birla Sun Life balances Indian legacy with global expertise.
9. Tata AIA Life Insurance – Achieving a CSR of 99.41% and a solvency ratio of 180%, Tata AIA has established itself as one of the most reliable private insurers.
10. PNB MetLife India Insurance – With a retail CSR of 99.57% and a group CSR of 99.72%, PNB MetLife has further strengthened its position through strong financial and operational performance.

When selecting a life insurance company, policyholders should consider the CSR, solvency ratio, and service quality. The life insurance industry in India is booming, driven by increasing financial literacy, digital penetration, and awareness about protection and retirement planning. The key takeaway for policyholders is that numbers matter, and they should always check a life insurer’s CSR, solvency ratio, and service quality before making a purchase. Ultimately, life insurance is not just about tax benefits, but about securing futures and providing peace of mind.

Tata AIA has launched two new funds to tap into India’s consumption growth.

Tata AIA Life Insurance has announced the launch of two new fund offers (NFOs), the Tata AIA Life Tax Bonanza Consumption Fund and the Tata AIA Life Tax Bonanza Consumption Pension Fund. These funds aim to capitalize on India’s growing consumer market by investing in companies that benefit from rising incomes and changing spending patterns. The NFOs will be open for subscription from March 24 to March 31, 2025, with units priced at ₹10 each.

The investment rationale behind these funds is based on the recent tax reforms, which have increased disposable income, fueling demand across various sectors such as fast-moving consumer goods (FMCG), retail, e-commerce, and automobiles. India’s expanding middle class, young workforce, and digital transformation are driving long-term consumption growth. The funds will focus on investing in companies that benefit from this domestic consumption boom, with an asset allocation of 60%-100% in equity and 0%-40% in cash and money market securities.

The key sectors that the funds will invest in include FMCG, retail and e-commerce, and automobiles and premium goods. These sectors are poised for growth, driven by rising disposable incomes and changing consumer behaviors. The Tata AIA Life Tax Bonanza Consumption Pension Fund is available exclusively with Tata AIA’s unit-linked pension plan, providing investors with an opportunity to grow their wealth while leveraging tax benefits.

According to Harshad Patil, Chief Investment Officer at Tata AIA, “India’s consumption patterns are evolving rapidly. These funds offer investors an opportunity to grow wealth while leveraging tax benefits.” The funds offer a balanced risk approach, with a focus on long-term capital appreciation, and also provide life insurance coverage, giving investors financial protection for their families. Overall, the Tata AIA Life Tax Bonanza Consumption Fund and the Tata AIA Life Tax Bonanza Consumption Pension Fund aim to provide investors with a unique opportunity to tap into India’s growing consumer market.

Life insurance companies pay a 4% commission on Unit Linked Insurance Plans (ULIPs).

Recent data from the Insurance Regulatory and Development Authority of India (IRDAI) reveals that life insurance companies paid an average commission of 4.03% to distributors for Unit-Linked Insurance Plans (ULIPs) in 2024, up from 3.13% in 2023. The total commission paid for ULIPs in 2024 was Rs. 4,900 crore, while the total ULIP premiums collected were Rs. 1.21 lakh crore.

Tata AIA Life topped the list of insurers, paying 11.22% in commissions to distributors, followed by Aviva Life at 8.32%, and Shriram Life at 6.65%. Other insurers, such as Axis Max Life, HDFC Life, and PNB MetLife India, also paid significant commissions, ranging from 4.92% to 4.67%.

In absolute terms, SBI Life paid the highest commission on ULIPs, amounting to Rs. 1,371 crore in 2024, followed by Tata AIA Life at Rs. 818 crore, and HDFC Life at Rs. 701 crore. ICICI Prudential Life and Axis Max Life also paid substantial commissions, with Rs. 548 crore and Rs. 354 crore, respectively.

The data highlights the significant role that commissions play in the sale of ULIPs in India. ULIP commissions accounted for 9.5% of the total commission payout in FY 2024. The high commissions paid by some insurers suggest that they are relying heavily on distributors to sell their ULIP products.

The top 10 life insurers in terms of ULIP commission payouts were SBI Life, Tata AIA Life, HDFC Life, ICICI Prudential Life, Axis Max Life, Bajaj Allianz Life, LIC, Kotak Mahindra Life, Aditya Birla Sunlife, and PNB MetLife India. These insurers paid a total of Rs. 3,831 crore in ULIP commissions in 2024, accounting for approximately 78% of the total ULIP commission payout.

The data also shows that some insurers, such as Bandhan Life and Future Generali India Life, paid very low commissions, with 0.01% and 1%, respectively. This suggests that these insurers may be relying more on other distribution channels, such as online sales or direct marketing, to sell their ULIP products.

Overall, the data provides insights into the commission structures of life insurers in India and highlights the importance of distributors in the sale of ULIPs. It also suggests that some insurers are relying heavily on commissions to drive sales, which could have implications for policyholders and the overall insurance industry.

Tata AIA Life has launched a unit-linked health plan.

Tata AIA Life Insurance has introduced a new unit-linked health insurance plan called Tata AIA Health SIP. This plan is similar to unit-linked insurance plans (ULIPs), but it focuses on providing both health insurance and investment opportunities for investors. The key features of the plan include no premium allocation charges, allowing the investor’s premium amount to be directly utilized for health coverage and investment. Additionally, the plan offers tax-free withdrawals from the 6th policy year onwards, maturity boosters for long-term fund value, and critical illness protection with premium lock-in up to 30 years.

The plan is available in two variants: Health SIP Plus and Health SIP Plus Pro. Health SIP Plus includes in-built Accidental Total and Permanent Disability (ATPD) benefits, while Health SIP Plus Pro offers ATPD benefits plus Terminal Illness with Term Booster (TTB) for enhanced protection. To complement the plan, Tata AIA has launched the Tata AIA Health Buddy app, a 24×7 virtual companion available through the Tata AIA Life Insurance app. This app aims to provide consumers with access to world-class health and wellness solutions.

According to Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, the introduction of Tata AIA Health Buddy sets a new benchmark in consumer care by blending health, wellness, and life insurance. The app empowers consumers to live healthier and more fulfilled lives by providing them with protection and enabling them to make informed decisions about their health. With the launch of Tata AIA Health SIP and the Health Buddy app, Tata AIA Life Insurance aims to provide a comprehensive solution for individuals seeking to protect their health and wellbeing while also investing in their future.

The plan’s features and benefits are designed to provide investors with a flexible and secure way to manage their health and financial needs. By offering tax-free withdrawals, maturity boosters, and critical illness protection, the plan provides a safety net for investors and their families. The introduction of the Health Buddy app further enhances the plan’s value proposition, providing consumers with a convenient and accessible way to manage their health and wellness. Overall, the Tata AIA Health SIP and Health Buddy app are innovative solutions that cater to the evolving needs of consumers in the health insurance and investment space.

Tata AIA has launched two new initiatives, Health Buddy and Health SIP, as part of its effort to expand its focus on healthcare.

Tata AIA Life Insurance has introduced a new virtual health companion called Health Buddy, which is available exclusively through the Tata AIA mobile app. This platform provides round-the-clock access to preventive health services and specialist consultations, covering a wide range of needs such as routine check-ups, vaccinations, and in-person consultations for women’s health conditions. Health Buddy also offers dental wellness services, medical second opinions, critical illness support, discounts on medicines and diagnostics, and access to doctors across more than 24 specialities. Additionally, fitness and diet sessions are integrated to support preventive care.

With the launch of Health Buddy, Tata AIA is expanding its services beyond life insurance into broader healthcare and wellness. The company aims to become a true health partner by providing a comprehensive range of health services. According to Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, “Our objective is to go beyond financial protection. With Health Buddy, we are stepping into the role of a true health partner.”

Alongside the launch of Health Buddy, Tata AIA has introduced Health SIP, a non-participating, unit-linked health insurance plan. This plan allows policyholders to integrate health coverage with wealth creation, offering long-term premium lock-in of up to 30 years, tax-free withdrawals for health expenses starting in the sixth policy year, and built-in critical illness protection. Health SIP is available in two variants: Health SIP Plus, which includes coverage for accidental total and permanent disability, and Health SIP Plus Pro, which adds terminal illness protection with a term booster.

To promote the new offerings, Tata AIA has rolled out a campaign on the Mumbai Metro’s Versova-Andheri-Ghatkopar line. The campaign features posters, digital displays, and train interiors showcasing Health Buddy’s mascot, positioning the service as a constant and approachable partner in everyday life. According to Girish J Kalra, Chief Marketing Officer at Tata AIA, “Health Buddy is about accessibility and relevance. Our campaign mirrors this by being ever-present in the commuter’s journey.” With Health Buddy and Health SIP, Tata AIA is taking a significant step towards becoming a comprehensive health and wellness provider.

Revised GST Rates and Their Impact on Car Buyers

The Goods and Services Tax (GST) rates in India have undergone significant changes, affecting various industries, including the automotive sector. The revised GST rates have a substantial impact on car buyers, influencing their purchasing decisions and the overall cost of vehicle ownership.

Current GST Rates for Cars

The current GST rates for cars in India are as follows:

  • 5% GST for electric vehicles
  • 18% GST for vehicles with engine capacity up to 1200cc and length up to 4000mm
  • 20% GST for vehicles with engine capacity between 1200cc and 1500cc, and length up to 4000mm
  • 22% GST for vehicles with engine capacity above 1500cc and length above 4000mm
  • 50% of the total tax amount (cess) for luxury vehicles, in addition to the GST rate

Impact on Car Buyers

The revised GST rates have both positive and negative effects on car buyers:

  1. Increased Cost: The higher GST rates for vehicles with larger engine capacities and lengths have increased the cost of these cars, making them more expensive for buyers.
  2. Decreased Cost: The lower GST rate for electric vehicles has made them more affordable, encouraging buyers to opt for eco-friendly options.
  3. Cess on Luxury Vehicles: The additional cess on luxury vehicles has further increased their cost, making them less appealing to buyers who are looking for premium vehicles.
  4. Effect on Sales: The revised GST rates have influenced car sales, with some segments experiencing a decline due to the increased costs, while others, like electric vehicles, have seen a surge in demand.

Factors Affecting Car Buyers’ Decisions

Several factors influence car buyers’ decisions in the face of revised GST rates:

  • Budget: The increased cost of vehicles due to higher GST rates may force buyers to reconsider their budget and opt for more affordable options.
  • Fuel Efficiency: Buyers may prioritize fuel-efficient vehicles to minimize their overall cost of ownership.
  • Environmental Concerns: The lower GST rate for electric vehicles may attract buyers who are environmentally conscious and willing to invest in eco-friendly options.

Conclusion

The revised GST rates have a significant impact on car buyers in India, affecting their purchasing decisions and the overall cost of vehicle ownership. While the increased costs may deter some buyers, the lower GST rate for electric vehicles presents an opportunity for the growth of the eco-friendly segment. As the Indian automotive industry continues to evolve, car buyers must carefully consider their options and prioritize their needs in light of the revised GST rates.

The Indian government has announced significant reforms to the Goods and Services Tax (GST) regime, reducing the four-tier structure to two core rates of 5% for essentials and 18% for other goods. A new ‘de-merit’ slab of 40% has been introduced for sin products and luxury items. The reforms have a notable impact on the automotive sector, particularly on four-wheelers.

Effective September 22, 2025, small cars with 1200 cc petrol engines, 1500 cc diesel engines, and a size of under four meters will attract 18% GST, resulting in a reduction in car prices across categories. Luxury vehicles and large SUVs will be taxed at 40% under the GST slab. The compensation cess, which previously ranged from 1% to 22%, has been reduced.

The revised GST rates will lead to price reductions in cars from various manufacturers, including Tata, Hyundai, Mahindra, Toyota, Kia, Renault, Skoda, and MG. The price cuts range from ₹55,095 to ₹4,49,000, depending on the model and brand.

The GST rate cut will also make car insurance more affordable, as the insurance price is directly related to the ex-showroom price, which includes GST. However, the third-party car insurance premium will remain unchanged, as it is decided by the Insurance Regulatory and Development Authority of India (IRDAI) and based on engine displacement size.

Other factors that impact car insurance premiums include geographical location, type of fuel used, add-on covers, safety devices, and voluntary deductibles. Cars fitted with advanced safety devices, such as airbags and GPS-enabled anti-theft devices, may be eligible for discounts on premiums.

In conclusion, the GST overhaul has simplified taxation on cars, reducing prices and making them more affordable. The rate cut is expected to encourage car owners to invest in comprehensive car insurance, protecting their vehicles against various incidents. With the removal of cess, price reductions are tangible across segments, making it an ideal time for car buyers to make a purchase.

Tata AIA Life has launched the Smart Pension Secure Plan.

Tata AIA Life Insurance has introduced the Smart Pension Secure Plan, a Unit-Linked Pension Plan (ULIP) designed to cater to individuals seeking flexible and market-linked growth opportunities for their retirement corpus. The plan is linked to the Tata AIA Alpha 50 Index Pension Fund, which invests 80-100% of its assets in equity aligned with the Nifty Alpha 50 Index. The New Fund Offer (NFO) is priced at ₹10 per unit and is available until January 31, 2025.

The Smart Pension Secure Plan offers policyholders the flexibility to allocate their premiums across multiple funds, with the option to allocate 100% to equity for higher potential returns. Some of the key features of the plan include unlimited fund-switching at no cost, tax benefits under Section 80CCC, and comprehensive coverage options for added protection. The plan is available in two options: Smart Pension Secure, which provides market-linked returns and death benefits, and Smart Pension Secure Plus, which includes additional premium waiver benefits in case of the policyholder’s demise.

The plan can be purchased through Tata AIA’s online platform and digital partners such as Policybazaar, Tata Neu, and PhonePe, allowing users to manage and customize their plans digitally without the need for physical documentation. The key details of the policy include an entry age of 35-75 years, a vesting age starting at 45 years, and a policy term ranging from 10 years to the maximum vesting age.

According to Jeelani Basha, President & Chief Distribution Officer of Tata AIA Life Insurance, the plan is designed for individuals prioritizing financial planning flexibility and growth. The Smart Pension Secure Plan aims to address the growing demand for retirement solutions by providing a flexible and market-linked growth opportunity for individuals to build their retirement corpus. With its unique features and flexible options, the plan is expected to attract individuals looking for a secure and growth-oriented retirement solution.

Tata AIG has joined Star Health and Niva Bupa in discontinuing cashless claim settlement at Max Hospitals.

Tata AIG General Insurance has suspended its cashless settlement arrangement with Max Hospitals, effective September 10, 2025. This move comes after a dispute over tariffs, with Tata AIG seeking further rate cuts and Max Healthcare refusing to comply. The hospital chain had signed a two-year tariff agreement with Tata AIG, but the insurer requested additional reductions in July, threatening to suspend cashless services if its demands were not met.

As a result, policyholders will now be required to pay upfront for medical treatment at Max Hospitals and then seek reimbursement from Tata AIG. Max Healthcare has set up an express desk to support reimbursement claims and ensure that patients are not inconvenience. The hospital chain has stated that further rate reductions would be “unviable” and could compromise patient care.

Tata AIG has assured its customers that it has made special arrangements to ensure they face no inconvenience. The insurer has prioritized and fast-tracked claims, allowing policyholders to continue receiving uninterrupted treatment and care. Tata AIG’s dedicated service teams are monitoring every case closely to provide complete support and ensure zero disruption for customers.

This dispute is not an isolated incident, but rather part of a wider industry flashpoint between insurers and hospitals over tariffs and settlement terms. Earlier, Star Health had suspended cashless services at several hospitals, including Manipal, Medanta, and Max, sparking criticism from the Association of Healthcare Providers of India (AHPI). However, after negotiations, Star Health and AHPI member hospitals agreed to restore cashless services. Similarly, a standoff between AHPI hospitals in north India and Bajaj Allianz over cashless withdrawals was resolved earlier this month. The suspension of cashless services by Tata AIG is the third such incident, following Star Health and Niva Bupa, highlighting the growing tensions between insurers and hospital chains.

Tata AIA has launched two new funds that aim to capitalize on India’s expanding consumer market.

Tata AIA Life has introduced two new funds: the Tax Bonanza Consumption Fund and the Tax Bonanza Consumption Pension Fund. These funds are designed to capitalize on the changing consumption patterns in India, which have been driven by urbanization and increasing income levels. The funds will be open for subscription from March 24 to March 31, 2025, with each unit priced at Rs 10.

India’s consumption trends have undergone a significant transformation in recent years. The country’s growing middle class and rising income levels have led to increased spending power, particularly among urban households. The new tax regime, which came into effect in FY26, has further boosted consumer spending by exempting individuals earning up to Rs 12.75 lakh per annum from paying taxes. This has resulted in a surge in demand for goods and services across various sectors, including fast-moving consumer goods (FMCG), retail, e-commerce, and automobiles.

The Tata AIA Life Tax Bonanza Consumption Fund and the Tax Bonanza Consumption Pension Fund aim to benefit from this trend by investing in high-growth industries that are driving India’s consumption story. The funds offer investors an opportunity to generate wealth while also providing financial security. By investing in these funds, individuals can tap into the growth potential of India’s consumer sector, which is expected to continue growing in the coming years.

The funds’ focus on consumption-driven sectors is strategic, given the expected growth in consumer spending. The FMCG sector, for example, is anticipated to experience significant growth, driven by increasing demand for packaged food, personal care, and other consumer goods. Similarly, the e-commerce sector is expected to continue growing, driven by the rising popularity of online shopping and the increasing penetration of smartphones and internet services.

Overall, the Tata AIA Life Tax Bonanza Consumption Fund and the Tax Bonanza Consumption Pension Fund offer a unique investment opportunity for those looking to capitalize on India’s evolving consumption trends. With their focus on high-growth industries and competitive pricing, these funds are well-positioned to deliver strong returns to investors while also providing financial security.

Max Healthcare: No cashless claims for Tata AIG health insurance policyholders in Max Hospitals, becomes 3rd insurer to do so.

Tata AIG Insurance has suspended its cashless claim settlement facility with Max Hospitals, following in the footsteps of Star Health and Niva Bupa. This means that policyholders of these insurance companies will no longer be able to receive cashless treatment at Max Hospitals, and will instead have to pay out of pocket and claim reimbursement later. While Star Health and Niva Bupa have suspended cashless claim settlement with all 22 Max Hospitals across the country, Tata AIG’s suspension is currently in effect.

According to Max Hospitals, the suspension is due to a dispute over tariffs. Max Hospitals claims that Tata AIG demanded a downward revision of the agreed-upon tariffs, which Max Hospitals was not willing to accept. As a result, Tata AIG suspended cashless services at Max Hospitals effective September 10, 2025. Max Hospitals has stated that it will continue to provide an express desk to help policyholders claim reimbursements from insurers without having to make upfront payments.

However, sources at Tata AIG have indicated that discussions are ongoing and that the situation may be resolved in the near future. In the meantime, Tata AIG has put in place special arrangements to ensure that its customers face no inconvenience, including prioritizing and fast-tracking claims. The company has also stated that its dedicated service teams are monitoring every case closely to provide complete support and ensure zero disruption for its customers.

The dispute between Max Hospitals and the insurance companies is not limited to Tata AIG. Niva Bupa has also suspended cashless claim settlement with Max Hospitals, citing a desire to further reduce tariffs. Max Hospitals has stated that it is not willing to reduce tariffs below the 2022 levels, as it believes that doing so would compromise patient safety and the quality of care. CARE health insurance policyholders are also affected, with cashless claim settlement services not available at Max Hospitals in the Delhi-NCR region.

Overall, the suspension of cashless claim settlement facilities by multiple insurance companies is likely to cause inconvenience for policyholders who rely on Max Hospitals for medical care. However, both Max Hospitals and the insurance companies are working to find a resolution and minimize disruption for patients.