Niva Bupa Health Insurance Company Limited, a leading standalone health insurer in India, has launched a new health insurance plan called “Rise” to address the health insurance needs of India’s “Missing Middle” segment. The plan is designed to make quality healthcare more accessible to this segment, which includes individuals who earn too much to qualify for government-sponsored health schemes but too little to afford private health insurance.

The “Rise” plan offers a range of features that cater to the unique needs of this segment, including:

* Flexi-Pay Benefit: Flexibility to pay premiums in installments, allowing customers to start their policy with a small token amount and pay the rest later.
* Smart Cash Benefit: A guaranteed cash payout of INR 5,000 for customers who choose to treat themselves in a government hospital.
* Return Benefit: A 50% refund of the total premium paid, with an additional 10% bonus added every year.
* Unlimited digital consultations in 16 vernacular languages.
* Optional benefits, such as modifying room type category, removing capping on modern treatments, and increasing the limit.

The plan is available in individual, multi-member, and family floater variants, with zone-wise pricing starting from INR 6,416 to INR 8,669 for a 35-year-old individual with a sum insured of INR 10 lakh.

According to Dr. Bhabatosh Mishra, Director – Underwriting, Products, and Claims, Niva Bupa, “Rise is not only a step forward in bridging the insurance gap for India’s Missing Middle but also aligns with IRDAI’s vision of Insurance for All by 2047.”

The launch of “Rise” is intended to bring about a paradigm shift in the way health insurance is perceived and consumed in India, making it more flexible, rewarding, and accessible to all. With its unique features and affordable pricing, “Rise” is poised to revolutionize the health insurance landscape in India.

A widow and her son, Santosh and Sandeepan Sudhersan Sharma, have won a case against Niva Bupa Health Insurance and Karur Vysya Bank in the Chennai North District Consumer Disputes Redressal Commission. The commission ordered the companies to pay the family a compensation of Rs 51,00,000 and additional 9% interest on it, along with Rs 1,05,000 in compensation for deficiency in service, mental agony, pain, and suffering, and Rs 5,000 in litigation costs.

The case arose when Sudhershan Pohloram Sharma, Sandeepan’s father, took a housing loan of Rs 50,47,000 from Karur Vysya Bank in 2021. The bank required him to purchase a health insurance policy from Niva Bupa, which he did, paying a premium of Rs 2,99,956. When Sudhershan died in 2022 due to acute coronary syndrome, his wife Santosh and son Sandeepan tried to claim the insurance policy, but Niva Bupa denied their claim, citing that the cause of death did not fall under the critical illness benefits.

However, the commission found that Sudhershan’s death was due to myocardial infarction, which is one of the critical illnesses covered under the scheme. The commission held both Niva Bupa and Karur Vysya Bank liable for deficiency in service and directed them to pay the complainants the total amount of Rs 51,00,000 with 9% interest per annum from the date of death until the date of payment. The commission also ordered the companies to pay Rs 1,05,000 in compensation and Rs 5,000 in litigation costs within two months, failing which the complainants would be entitled to get the amount with 9% interest per annum from the date of the order until the date of realization.

The leakage of actor Saif Ali Khan’s health insurance claim document has sparked a heated debate on social media about the disparities in how insurance companies handle claims for celebrities compared to regular citizens. The document revealed Khan’s insurance provider, Niva Bupa Health Insurance, approved a claim of 25 lakhs for his treatment, which cost 26 lakhs. This has raised concerns about the treatment meted out to ordinary citizens, who often face rejection or limited approval for their claims.

Industry experts, including Dr. Prashant Mishra, a cardiac surgeon, have pointed out that insurance companies often have a different standard for approving claims for high-profile patients or luxury hospitals, leading to an uneven playing field. This leaves the middle class to bear the brunt of rising premiums and limited claim approvals.

Many individuals have shared their personal experiences of navigating the complex process of filing insurance claims, from struggling with paperwork to dealing with limited coverage and exclusions. Kiran Karkera, who underwent spine surgery, and Mahesh Seth, whose wife required hip replacement, have both spoken out about the difficulties they faced in getting their claims approved.

Experts like Dr. Mishra and insurance consultant Mahavir Chopra have emphasized the need for reform, citing the limitations of cashless insurance policies and the exorbitant fees charged by some hospitals. They stress that the system is skewed towards those who can already afford the best healthcare, leaving the middle class to bear the brunt of rising costs and limited claim approvals.

In response to the controversy, Niva Bupa has stated that the cost of treatment depends on various factors, including the type of treatment, hospital, and city, and that claims are adjudicated according to policy terms and conditions. The company has also clarified that customers can choose to be admitted to a hospital of their choice and file for either a cashless or reimbursement claim.

The controversy has highlighted the need for greater transparency and accountability in the insurance industry, as well as a more equitable approach to claim approvals. As the middle class continues to struggle with the complexities of insurance, it is essential that policymakers and industry experts work together to create a more fair and just system.

Niva Bupa Health Insurance Company Limited has launched a new campaign called “Health Insurance ka Girl Logic” to encourage women to take control of their health and financial security. The campaign is designed to address the fact that many women, despite being independent in other areas of life, often rely on men to make decisions about their health insurance.

The campaign is centered around Shalini Passi, an entrepreneur, philanthropist, and wellness advocate, who uses her “Girl Logic” approach to make the message of health insurance relatable and fun. “Girl Logic” is about making smart choices for a secure future, and Passi highlights how choosing health insurance is just as important as other self-care decisions.

Through engaging digital content and relatable storytelling, the campaign aims to encourage women to take charge of their own health and financial security. Niva Bupa’s goal is to empower women to make proactive choices for their future and ensure that they are financially prepared for medical emergencies.

Speaking about the campaign, Nimish Agrawal, Executive Vice President and Chief Marketing Officer of Niva Bupa, said that women are often the primary decision-makers for their families’ well-being, but their own health and financial security tends to take a backseat. He believes that health insurance is not just about protection, but about empowerment, enabling women to live life freely and without constraints.

The campaign is launched on International Women’s Day, and Niva Bupa invites women to embrace the power of “Girl Logic” and take proactive steps towards a healthier and more financially secure future. The campaign aims to make health insurance a cornerstone of holistic well-being, and Niva Bupa’s partnership with Shalini Passi is key to achieving this goal.

Niva Bupa, a health insurance brand, has launched a new digital campaign called “Ab India Karega Rise” to promote its latest health insurance product, “Rise”. The campaign targets India’s middle-class population, who are ambitious and forward-looking but often face financial burden of rising healthcare costs. The “Rise” plan is designed to bridge the gap between government health schemes and expensive private insurance plans, making quality healthcare more accessible and affordable.

The campaign, launched with the tagline “Ab India Karega Rise”, aims to highlight the spirit of ambition and progress that defines modern India, while emphasizing the need for affordable and accessible health insurance. The brand’s Director, Nimish Agrawal, emphasized that Niva Bupa is committed to delivering innovative solutions that cater to the evolving needs of its customers, aligning with the government’s mission of “Insurance for All by 2047”.

The “Ab India Karega Rise” campaign is not just a marketing initiative, but a movement that advocates for health insurance as a key step towards financial and personal progress. With “Rise”, Niva Bupa aims to ensure that health never becomes a barrier to success, empowering Indians to secure their future with peace of mind. The campaign, conceptualized by Glue Creatives, is available in three regional languages – Tamil, Telugu, and Malayalam – to reach a diverse audience across India.

Niva Bupa has launched a digital campaign called “Ab India Karega Rise” to promote its new health insurance product, “Rise”, which is designed for India’s middle class. The campaign aims to provide an affordable and comprehensive health insurance solution for the country’s “Missing Middle” population, who are not eligible for government health schemes but struggle to afford private insurance. The product is tailored to meet the diverse needs of customers and is part of Niva Bupa’s commitment to delivering innovative solutions that cater to the evolving needs of its customers.

The campaign, “Ab India Karega Rise”, reflects Niva Bupa’s belief that access to quality healthcare should be a fundamental right, not a privilege. The brand’s Executive Vice President and Chief Marketing Officer, Nimish Agrawal, believes that Rise is a step forward in bridging the insurance gap for India’s Missing Middle and aligns with the government’s mission of “Insurance for All by 2047”.

The campaign, conceptualized by Glue Creatives, features films in Tamil, Telugu, and Malayalam languages and emphasizes the importance of health insurance as an essential step towards progress. Agrawal stated that “Health should never be a barrier to success. With ‘Rise’, we are empowering the people of India to secure their future and live with the peace of mind they deserve.” The campaign is a movement that encourages people to focus on their health and well-being, knowing that they have a safety net to fall back on in case of emergencies.

Niva Bupa, a health insurance company, was recently hit by a data breach and extortion attempt, which came to light on February 20. The breach was discovered when top executives received an email from an anonymous sender claiming to have accessed sensitive customer and insurance claims data. The hackers then demanded a ransom payment in exchange for not publicly releasing the stolen information.

In response, Niva Bupa took swift action to contain the breach and prevent any further unauthorized access to the compromised data. The company also cooperated with authorities to investigate the incident and take legal action against the hackers.

In a recent development, the Delhi High Court has granted Niva Bupa interim relief in the case. The court has stayed the investigation by the Delhi Police and the Cyber Crime Cell, pending further notice, to allow Niva Bupa to proceed with its own investigation and legal action.

The court’s decision is a significant relief to the company, which is working to contain the aftermath of the breach and protect the confidentiality and security of its customers’ data. The court’s intervention is also a reminder of the importance of digital security and the need for companies to take robust measures to prevent and respond to cyber attacks.

The Niva Bupa incident highlights the growing threat of cybercrime and the need for greater awareness and vigilance in the digital landscape. It also underscores the importance of having a robust incident response plan in place to contain and mitigate the effects of a cyber attack. As the world becomes increasingly digital, it is essential for individuals and organizations to stay one step ahead of cyber threats and take proactive measures to protect their data and reputations.

The Association of Medical Consultants (AMC), a Mumbai-based doctors’ body, has raised concerns over the swift approval of Bollywood actor Saif Ali Khan’s ₹25 lakh medical insurance claim by Niva Bupa, a health insurance company. The AMC has alleged “preferential treatment” to a celebrity, highlighting the disparity in how insurance claims are processed for common people versus celebrities.

According to a leaked document, Saif Ali Khan’s insurance company, Niva Bupa, approved an initial amount of ₹25 lakh for his treatment, which was completed within a day of his hospitalization. The AMC, which represents over 14,000 medical professionals in India, argues that such swift action is not typical of how insurance claims are processed for ordinary policyholders.

The AMC claims that this practice creates an unfair disparity, undermining the principle of equitable healthcare access. They urge health insurance providers to prioritize equality and transparency in how insurance claims and cashless treatment limits are determined. The organization further argues that insurance should be a safeguard for all, regardless of social status, and that preferential treatment based on celebrity status creates a two-tier system that is discriminatory against ordinary policyholders.

The AMC is calling for greater transparency in the claims process, asking health insurance providers to apply the same rules and regulations to all policyholders, regardless of their social status. The organization is also seeking to end the practice of providing higher cashless treatment limits to celebrities, which they believe is unfair and discriminatory.