Max Bupa Health Insurance was established in 2008 as a joint venture between Max India Limited and Bupa, a UK-based healthcare services expert. In 2019, Max India sold its stake, and the company is now a partnership between True North, an Indian private equity firm, and Bupa. It is now known as Niva Bupa Health Insurance Company Limited.

Niva Bupa offers a range of health insurance plans catering to individuals, families, and senior citizens. Their plans often include features like cashless hospitalization at a wide network of hospitals (over 8,500), coverage for pre and post-hospitalization expenses, day-care procedures, and some plans even cover AYUSH treatments. Some policies offer benefits like a health check-up from day one, no capping on room rent, and a booster benefit that increases the sum insured for every claim-free year.

The company emphasizes a digital-first approach, offering a seamless experience for buying policies, tracking claims, and renewals through their app and website. They also claim a high claim settlement ratio, aiming for a smooth and quick process for policyholders.