According to the Brand Finance Insurance 100 report for 2025, the Life Insurance Corporation of India (LIC) has been recognized as the world’s third strongest insurance brand, achieving a Brand Strength Index (BSI) score of 87.9 out of 100. This recognition highlights LIC’s robust market presence and the trust it has built with its extensive customer base. The report also notes that the combined brand value of India’s insurance sector, which includes LIC and SBI Life, has grown by 35% year-on-year, with a total brand value of $14.9 billion.

LIC’s brand value has experienced a significant surge, increasing by 36% to $13.3 billion. This impressive growth has propelled the company six places up the global rankings to 12th position among the most valuable insurance brands. The company’s high scores for familiarity and appeal in its home market, as well as its sustained AAA brand strength rating, are key factors in its success.

SBI Life, another Indian insurer, has also shown notable progress. Its brand value has increased by 27% to $1.6 billion, placing it 74th globally. The company’s strong performance can be attributed to its expanded product offerings, including unit-linked plans, term insurance, and annuity products designed to meet evolving customer needs. Overall, the report highlights the growing strength and global presence of India’s insurance sector, with LIC and SBI Life leading the way.

The Madhya Pradesh High Court has stayed the operation of the Industrial Tribunal’s order that restrained Life Insurance Corporation of India (LIC) from outsourcing the recruitment of class IV employees. The LIC had decided to outsource the recruitment, but a petition was filed against this decision, which was initially dismissed by the court in August 2023. Undeterred, the employees moved an application to the Industrial Tribunal, arguing that the process of reconciliation was still pending before the competent authority and that their terms and conditions of service cannot be changed.

The Industrial Tribunal eventually restrained the LIC from outsourcing the recruitment of class IV employees. This order was challenged by the LIC in the High Court, which granted a stay on the tribunal’s order after hearing all the parties involved. The stay will remain in place until the high court decides on the matter. The implications of the stay are that the LIC will be allowed to outsource the recruitment of class IV employees, but this is subject to the court’s final decision on the matter.

It is unclear what the next step will be, but this development may have significant implications for the LIC and its employees. The stay is a temporary reprieve for the LIC, which had been prevented by the Industrial Tribunal from outsourcing the recruitment. However, the long-term outcome is far from certain, and it remains to be seen how the court will ultimately rule on the matter. The stay is a respite for the LIC, but the matter is far from over, and the court’s final decision will have significant implications for all parties involved.

The Life Insurance Corporation of India (LIC) has reported a significant surge in group and individual premiums for the first 11 months of FY25. According to industry data, the corporation’s total premium collection stood at 1.90 lakh crore, a 1.90% increase from the corresponding period in FY24. The individual premium collection declined by 1.07% in February 2025, but the group premium collection saw a 13.53% rise to 4,898 policies. This growth was driven by an increase in group yearly renewable premiums, which rose by 28.29%.

Additionally, LIC’s standalone net profit for the December quarter saw a 17% year-on-year rise, reaching 11,056.47 crore, supported by a decline in management expenses, particularly employee-related costs. LIC’s group premium collection between April 2024 and February 2025 stood at 52,382.58 crore, with individual policies reaching 1.46 crore.

The corporation’s brand has also received recognition, as it was ranked as the third strongest insurance brand globally, with a Brand Strength Index (BSI) score of 88/100, according to the Brand Finance Insurance 100 – 2025 report. In terms of overall brand value, LIC held the 12th position among the world’s most valuable insurance brands, while SBI Life ranked 76th. This data highlights LIC’s significant presence in the insurance industry, not only in India but also globally.

The Life Insurance Corporation of India (LIC) has reported a significant surge in its premium collections and policy sales during the first 11 months of FY25. According to the latest industry data, LIC’s group yearly renewable premiums rose by 28.29% to Rs 1.90 lakh crore, while individual premiums saw a 7.9% increase. The insurer also issued 12.02 lakh policies under the individual category and 1,430 policies and schemes under the group yearly renewable segment. Overall, LIC’s total number of policies sold during the period stood at 12.04 lakh.

In terms of premium collections, LIC’s individual premiums for the 11-month period ending February 2025 totalled Rs 52,382.58 crore, with individual category policies reaching 1.46 crore. Policies and schemes under the group yearly renewable segment stood at 23,693, and the total number of LIC policies sold during the period totalled 1.46,72,007.

The insurer’s financial performance is also notable, with a 17% year-on-year rise in standalone net profit for the December quarter, reaching Rs 11,056.47 crore. This growth was supported by a decline in management expenses, particularly employee-related costs. Additionally, LIC has been ranked as the third strongest insurance brand globally, with a Brand Strength Index (BSI) score of 88/100, and holds the 12th position among the world’s most valuable insurance brands. SBI Life is the only other Indian insurer to feature in the global top 100, ranking 76th.

The Life Insurance Corporation of India (LIC) offers policies that are backed by a sovereign guarantee, similar to small savings schemes such as the Public Provident Fund (PPF) and Senior Citizen Savings Scheme (SCSS). This means that even if LIC fails, the government would pay the sum assured to policyholders. The sum assured on all LIC policies is governed by the Life Insurance Corporation Act, 1956, Insurance Act, 1938, and IRDAI Act, 1999, and is supported by the government’s sovereign guarantee.

The bonus payable on LIC policies is determined by the surplus generated each year, and the insurer strives to generate returns while ensuring a risk-reward balance. LIC offers various life insurance policies, including money back plans and pension plans, but the annualized returns from these policies are generally lower than those from small savings schemes.

The minister of state for finance, Pankaj Chaudhary, has also clarified that there is no plan to reduce the minimum age for endowment plans from 55 to 50 years. However, LIC policies already cater to different age and income groups, and the maximum age of entry for some plans, such as the New Endowment Plan, has been modified to 50 years.

LIC offers a range of products, including Micro Bachat, Single Premium Endowment Plan, and Pension Plus, which cater to the needs of various segments of society, including low-income individuals and those in rural India. These products offer a minimum sum assured of as low as Rs. 1 lakh, making them accessible to a wider range of people. Overall, LIC’s policies are designed to cater to the diversified needs of citizens, while providing a sovereign guarantee on the sum assured.

The All India Bank Officers’ Association (AIBOA) has made several demands ahead of a two-day nationwide bank strike on March 24 and 25, 2025. The union has urged the government to halt the disinvestment of Indian Bank of Development and Industrialization (IDBI) and Life Insurance Corporation (LIC) equity to private entities and instead, dilute its stake in five public sector banks (PSBs). AIBOA’s General Secretary, S Nagarajan, claimed that PSBs are nation-building instruments and should not be sold to private entities.

The union also demanded the merger of Nainital Bank with its parent Bank of Baroda, adequate recruitment in all cadres, and the implementation of a 5-day week in the banking industry. Nagarajan stated that PSBs have made significant progress in opening Jan-Dhan accounts and mobilizing deposits, but recruitments have not kept pace with business growth. The strike notice was sent to the Indian Banks’ Association and the Chief Labour Commissioner (Central).

Nagarajan emphasized that the government’s plan to dilute its stake in Bank of Maharashtra, Indian Overseas Bank, UCO Bank, Central Bank of India, and Punjab & Sind Bank should be shelved. He also called for the honoring of the recommendations of the Committee on Petitions and RBI in the case of Nainital Bank’s merger with Bank of Baroda. The union has given a call for the strike, which is part of the United Forum of Bank Unions.

The Government of India has launched several schemes to empower and uplift women, making them financially strong and self-reliant. Here are three notable schemes that provide financial security and confidence to women:

1. Mahila Samman Savings Certificate Scheme (MSSC): This scheme offers a savings account with a fixed deposit rate of 7.5% interest, allowing women to invest up to Rs 2 lakh for 2 years. The last date to apply is March 31, 2025.
2. LIC Insurance Sakhi Yojana: This scheme provides training to women to become LIC agents and offers a monthly stipend of up to Rs 7,000. 10th pass women can apply, and after three years of training, they can become LIC agents, creating new employment opportunities for women.
3. Lakhpati Didi Yojana: This scheme provides interest-free loans up to Rs 5 lakh to women to start their own businesses. This scheme aims to make women self-reliant and encourages entrepreneurship among women.

These government schemes can bring positive changes in women’s lives by making them financially strong and enabling them to contribute to society. Women are encouraged to take advantage of these schemes to become self-reliant and financially secure. By doing so, they will not only improve their own lives but also contribute to the overall growth of the nation.

The Life Insurance Corporation of India (LIC) has launched a state-of-the-art Marketing Technology (MarTech) platform, marking a significant milestone in its digital transformation initiative, Project DIVE. This launch is a major step towards LIC’s goal of becoming a global leader in the insurance sector, enhancing customer engagement on an unprecedented scale with world-class technology. The MarTech platform is a strategic shift that positions LIC as a global leader in digital insurance innovation, introducing intelligent, multi-channel engagement capabilities, and enabling hypers-personalized, always-on campaigns.

The platform will provide enhanced communication with policyholders and agents, fostering deeper relationships and creating opportunities for proactive service. As the first pillar of Project DIVE, LIC emphasizes its commitment to innovation, customer centricity, and digital excellence. The company is poised to continue expanding its digital capabilities, with future phases of Project DIVE expected to introduce advanced technologies that will shape the future of insurance.

The launch of the MarTech platform represents a game-changer for LIC’s customer engagement strategy, enabling the company to drive business growth while enhancing the customer experience. With this platform, LIC will be better equipped to connect with policyholders, prospects, and agents in a seamless and personalized manner. According to Siddhartha Mohanty, CEO & MD of LIC, this initiative will redefine customer engagement in the insurance sector and position LIC as a global leader in digital insurance innovation.

The Life Insurance Corporation of India (LIC) has launched a new pension plan called Smart Pension, which offers a range of payout options to cater to different financial needs and retirement goals. The plan is a single-premium annuity plan, where customers pay a one-time premium and receive regular payments according to their chosen plan.

The Smart Pension Plan is suitable for individuals aged 18 to 100, with a minimum purchase value of Rs 1 lakh. The plan offers two annuity options: single life annuity, which provides annuity for the lifetime of the annuitant, and joint life annuity, which provides annuity payment for both the primary and secondary annuitant (such as a spouse).

Customers can choose their preferred payment mode, including monthly, quarterly, half-yearly, and annual installments. The scheme also allows for partial or full withdrawal, subject to certain conditions. The LIC Smart Pension Plan is available for purchase online at www.licindia.in or offline through LIC agents, intermediaries, point of sales persons, and common public service centers.

The plan aims to provide a lifetime of steady income and stress-free golden years, as stated by the LIC. With the Smart Pension Plan, individuals can enjoy financial freedom and security in their retirement years.

A Life Insurance Corporation (LIC) agent, identified as 35-year-old Vinod Kumar, was found hanging at his residence in Amethi, Uttar Pradesh. The incident has sent shockwaves in the region, with the police launching an investigation into the matter.

According to reports, Vinod Kumar was a local LIC agent who had been active in the area for several years. He was last seen alive by his family members on Sunday evening, and his body was found hanging in his residence on Monday morning.

The police were alerted to the incident by Vinod’s family members, who noticed him missing from the house. On investigation, the police found his body hanging from a ceiling fan in his bedroom. The exact reason behind his death is yet to be ascertained, but it is suspected to be a case of suicide.

The police are investigating the matter, and forensic experts are examining the crime scene to gather more information. So far, no suicide note or any other leads have been found, making it difficult to determine the motives behind Vinod’s actions.

Vinod’s family members, including his wife and two children, were in shock and grief upon learning about his death. His neighbors and friends have also expressed shock and dismay at the incident, describing him as a humble and genuinely kind person.

The local police are working to gather more information about Vinod’s life, including his personal and professional aspects, to determine the reasons behind his death. The police are also conducting forensic tests to determine if there were any external factors that led to his death.

The incident has sent shockwaves through the community, with many people expressing their condolences and shock on social media. The people of Amethi have come together to mourn the loss of a kind and hardworking individual who was well-liked by all.

The Life Insurance Corporation of India (LIC), a state-owned organization, has received a demand notice from the tax authorities for approximately Rs 57.2 crore in excess Input Tax Credit (ITC) used for the fiscal year 2020-21. This notice was issued by the Assistant Commissioner of Delhi and includes a demand of Rs 31.04 crore in GST, interest of Rs 23.13 crore, and a penalty of Rs 3.10 crore.

The demand notice does not have a material impact on LIC’s financials, operations, or activities. The company has reported that the demand is equivalent to the total amount, comprising GST, interest, and penalty. This indicates that the impact is purely financial and will not affect the corporation’s daily operations. The notice was received on Monday, and LIC has addressed it in a regulatory filing.

It is worth noting that this development is a one-off instance and does not imply any systemic issues with LIC’s financial reporting or operations. The corporation continues to go about its business, serving its customers and providing insurance services as usual. The receipt of this notice is a normal part of the company’s tax compliance process, and LIC has been assured that it will address the matter appropriately.

The Department of Investment and Public Asset Management (DIPAM) has invited bids from merchant bankers and legal advisors to advise on the potential minority stake sales of select public sector banks (PSBs) and financial institutions, including Life Insurance Corporation (LIC), over the next three years. The last date for bidding is March 27. The move is aimed at meeting the minimum public shareholding (MPS) norms of the Securities and Exchange Board of India (SEBI) for listed companies. PSBs and LIC will need to raise fresh capital from the market to meet the 25% MPS norm, while PSU banks will be required to dilute their stake if they fail to comply.

The government is expected to sell small stakes in LIC to increase its public holding to 10%, which is currently at 3.5%, and make it eligible to be part of the index funds, attracting a larger pool of long-term investors. Similarly, PSU banks like Punjab & Sind Bank, Indian Overseas Bank, Central Bank of India, UCO Bank, and Bank of Maharashtra, which have public holding below 10%, may need to dilute their stake to meet the MPS norm. The empanelment of advisers will assist the government in these minority stake sales.

The move is significant, as it will help increase liquidity and attract more investors, ultimately increasing the valuation of these institutions. The advisers will be empanelled for a period of three years, and their responsibilities will include providing strategic and financial advice, valuations, and negotiated capital raisings, among others. The process is expected to be completed by May 2027, giving the institutions a 10-year window to meet the MPS norm.

Nikhil Rungta, Co-CIO at LIC Mutual Fund Asset Management, 유지 of the market sentiments has changed, with investors demonstrating resilience in the face of market volatility. Despite negative sentiments, investors continue to invest, albeit in smaller amounts, driven by increased financialization of savings and the growing preference for equities over traditional asset classes. Systematic Investment Plans (SIPs) have also played a vital role in fostering a disciplined investment culture, ensuring steady inflows regardless of short-term market fluctuations.

Rungta further emphasizes that the dichotomy between the Fed and RBI’s approaches can create short-term uncertainty, particularly in rate-sensitive sectors. However, he believes that the focus on economic stability and corporate earnings will ultimately drive markets. Despite the current market trends and the “Trump factor,” equity investments, especially through SIPs, remain a strong long-term wealth creation tool.

Rungta identifies infrastructure, defense, and PSU sectors as relevant investment opportunities, despite the downward revision in FY25 GDP projections and low capex spending in the first half of the year. He notes that these sectors have long-term structural drivers, such as government initiatives and private sector participation, which may continue to drive growth.

Rungta advises investors to focus on quality companies with strong order books, execution capabilities, and reasonable valuations, rather than worrying about short-term market noise. He also suggests that investors may consider rebalancing their allocation to small-cap funds due to the recent rally, but staying invested through SIPs and keeping an eye on valuations is a balanced approach.

Overall, Rungta’s views suggest that investors should remain focused on long-term structural trends, rather than short-term market fluctuations. He believes that equities, particularly through SIPs, can continue to provide strong long-term returns, and that investors should consider investing in infrastructure, defense, and PSU sectors, despite the current macroeconomic environment.

Life Insurance Corporation of India (LIC) has launched a new “Smart Pension Plan” for its customers, a single premium, immediate annuity plan offering individual and joint life annuity options. The plan was launched in the presence of Finance Ministry Secretary and other dignitaries. The Smart Pension Plan provides several features, including:

* Immediate Pension: Option to start annuity immediately with a single premium
* Diversified Options: Multiple annuity options available to suit different needs
* Age Limit: Minimum entry age is 18 years and maximum is 100 years depending on the annuity option
* Personalized Options: Option to choose between Single Life and Joint Life Annuity
* Benefits for old policyholders: Additional annuity rate to existing policyholders and their nominees
* Liquidity Facility: Partial or full withdrawal options available
* Digital Purchase: Available online at www.licindia.in

The plan also offers several benefits, including:

* Minimum investment of ₹1,00,000 with additional incentives on higher investments
* Special annuity facility for NPS (National Pension System) subscribers
* Annuity options available for PwDs (Person with Disabilities)
* Monthly, quarterly, half-yearly, and yearly options for annuity payments
* Policy loan facility available after 3 months
* Payout options to nominees, including lumpsum, installments, and advanced annuity or annuity accumulation

The plan can be purchased online through LIC’s website or offline through LIC agents, POSP-LI, and Public Service Centers (CPSC-SPV). With the Smart Pension Plan, individuals can ensure a lifetime income and enjoy their golden years without financial worries.

According to a recent report by Reuters, India’s Life Insurance Corporation (LIC), the country’s largest life insurer, expects a recovery in premiums from the fourth quarter of the current financial year. The company’s Life Insurance Corporation (LIC) has been facing challenges due to the ongoing COVID-19 pandemic, which has resulted in a significant decline in policy sales and a corresponding drop in premium income.

However, LIC’s top official, K. V. S. Manikanand, expressed optimism about the company’s financial health, saying that the insurer is expected to bounce back in the fourth quarter. According to Manikanand, LIC’s premium income is expected to grow by 10-12% from the current quarter, which would mark a significant rebound from the steep decline seen earlier in the year.

Manikanand attributed the expected recovery to a number of factors, including the easing of COVID-19 lockdowns, increased spending on healthcare, and renewed interest in insurance among consumers. The official also pointed out that LIC has been actively looking to increase its presence in the online space, with 50% of its new policies being issued through online channels during the pandemic.

The Insurance Regulatory and Development Authority of India (IRDAI) has also hinted at potential reforms in the insurance sector, which could pave the way for further growth and expansion of the market. These reforms include the introduction of a national-level insurance regulator, changes to existing regulations, and increased focus on health and critical illness cover.

Overall, the expected recovery in premiums from LIC, the country’s largest life insurer, is a welcome sign for the insurance industry, which has been grappling with the challenges posed by the pandemic. The growth in premium income is expected to be driven by increased demand for life and health insurance, as well as the company’s efforts to expand its presence in the digital space. With the introduction of reforms, the insurance sector is likely to see increased competition, choice and growth, which will benefit both insurance companies and consumers alike.

In conclusion, India’s largest life insurer, LIC, is expected to recover from the impacts of the COVID-19 pandemic and is likely to see a significant increase in premium income in the fourth quarter. This growth is expected to be driven by increased demand for life and health insurance, as well as the company’s efforts to expand its presence in the digital space. The introduction of reforms in the insurance sector is also likely to bring in more competition and growth, benefiting both insurance companies and consumers.

The State Consumer Disputes Redressal Commission (SCDRC) in Thiruvananthapuram has ordered the Life Insurance Corporation (LIC) of India to provide the promised benefit to a Jeevan Saral policyholder. The policyholder, a woman, had taken out a Jeevan Saral policy for a term of 10 years, which was due for maturity in May 2017. She paid a premium of Rs 1,22,480 based on the assurance that Rs 2.50 lakh would be payable on maturity. However, in 2017, LIC sent her a letter stating that the amount payable would be only Rs 1,06,230, which was lower than the premium amount paid. LIC contended that Rs 2.50 lakh was only for death benefit and offered a bonus to take the total maturity amount to Rs 1,43,942.

LIC argued that it was an unintentional error that the column for maturity value was left blank in the policy document. The SCDRC, however, rejected LIC’s argument, upholding the order of the Pathanamthitta District Consumer Redressal Commission, which had directed LIC to pay the promised amount with compensation to the consumer. The SCDRC observed that a bona fide error cannot be used as a ground to nullify the contract. The commission directed LIC to provide the promised benefit to the policyholder, taking into account the premium amount paid. The policyholder was represented by advocates Sreevaraham N G Mahesh and Sheeba Sivadasan. The judgment came as a relief to the policyholder, who had been fighting for her right to the promised benefit.

Life Insurance Corporation (LIC) has launched the ‘One Man Office’ (OMO) online service to empower its sales force and policyholders with round-the-clock digital services. The digital ecosystem is designed to streamline daily operations, boost efficiency, and cater to customer needs better. The OMO tool is intended to be a vital asset for the sales force to promote life insurance and provide better services to customers. According to Siddhartha Mohanty, CEO & MD of LIC, OMO will be a “shot in the arm” for achieving the objective of “Insurance for All by 2047”.

The OMO platform is packed with features such as a premium calculator, benefit illustrations, E-NACH registration, change of address, online loan requests, renewal premium payments, and claim-related requirement submission. This one-stop solution for business and service needs will be available on mobile phones and is expected to transform the way agents work. LIC plans to evolve the app in stages, adding new features to meet the changing needs of users. The company aims to enhance the user experience and make the app easy to use.

LIC has reported a standalone net profit of ₹11,056 crore in the October-December quarter, a 17% increase from the ₹9,444 crore net profit in the same quarter last year. The OMO launch is part of LIC’s efforts to digitize its operations and provide better services to its customers. The launch of OMO is expected to have a significant impact on the insurance industry, making it more accessible and convenient for customers to purchase insurance and access related services.

The Reserve Bank of India (RBI) has reported net sales of $15.2 billion in December 2024, a decrease of $5 billion from the previous month, as part of its efforts to stabilize the rupee. The central bank has been actively intervening in the foreign exchange market to support the rupee, which has been facing record lows due to uncertainties surrounding US trade tariffs, geopolitical tensions, and portfolio outflows.

According to the RBI bulletin, the bank sold $69 billion in forex and purchased $53.9 billion in the spot market, resulting in a net outstanding forward sales of $67.9 billion. The rupee has appreciated against a basket of 40 currencies, with a trade-weighted real effective exchange rate (REER) of 104.82 in January, indicating a weakening of the currency.

Despite the appreciation, a weaker currency is generally good for exports but bad for imports. The rupee stood at 86.79 against the US dollar, up 19 paise in early trade on Thursday.

In other news, the correction in the equity market has had a significant impact on the state-owned Life Insurance Company (LIC), with its total value of stocks dipping by over Rs 84,000 crore in the past month and a half. As of February 18, 2025, LIC’s holdings in listed companies valued at Rs 13.87 trillion, down 5.7% from the December 2024 quarter. Analysts expect the market to remain volatile, with little scope for early relief, and may continue to weigh on LIC’s fortunes.

The Reserve Bank of India (RBI) has sold $15.2 billion in foreign exchange in December 2024 to stabilize the rupee, according to the latest data released by the central bank. This comes after the US president-elect Donald Trump’s statements on tariffs led to a surge in the value of the US dollar, causing the rupee to weaken. In an effort to stabilize the currency, the RBI sold $69 billion in forex and purchased $53.9 billion in the spot market, resulting in a net outstanding forward sales of $67.9 billion. The rupee appreciated against a basket of 40 currencies, but its trade-weighted real effective exchange rate weakened to 104.82, indicating that the currency is still vulnerable.

According to RBI Governor Sanjay Malhotra, a 5% depreciation in the rupee results in a 30-35 basis point inflation in the domestic market. A weaker currency is beneficial for exports, but it negatively impacts imports. On the other hand, the rupee stood at 86.79 against the US dollar in early trade on Thursday, up 19 paise from the previous day.

In other news, state-owned Life Insurance Corporation (LIC) saw its total value of stocks dip by over Rs 84,000 crore in the past month and a half, with its holdings in listed companies valued at Rs 14.72 trillion in the December 2024 quarter, compared to Rs 13.87 trillion as of February 18, 2025. The current market volatility is expected to continue, with some analysts believing that there is little scope for early respite in LIC’s fortunes.

The Life Insurance Corporation of India (LIC) has introduced a new pension plan called the Smart Pension Scheme, designed to provide a lifetime of income for couples without the need to earn extra. The plan is tailored for individuals looking to secure their future with a guaranteed income, and it offers flexibility and protection. The Smart Pension Scheme is a non-linked, individual or group savings and immediate annuity option that provides various annuity options for single and joint life annuities. The plan caters to a broad age range, from 18 to 100 years, depending on the selected option.

Key features of the LIC Smart Pension Plan include:

* Flexible annuity options, including single life annuity and joint life annuity
* Special benefits for current policyholders and their beneficiaries
* Annuity payment options, including monthly, quarterly, half-yearly, and annually
* Coverage for nominees in case of death
* Options for partial and full withdrawals
* Minimum investment of Rs 1,00,000
* Death and survival benefits included

The plan offers a range of benefits, including a lifetime pension, flexible options for individual and joint pensions, and coverage for nominees. The plan also provides options for partial and full withdrawals, making it a secure and reliable option for those looking to plan their retirement. With the LIC Smart Pension Plan, individuals can enjoy a lifetime of steady income and financial freedom, making it an ideal option for those nearing retirement.

Securing one’s financial future requires smart investing, and India offers a range of options to suit different risk tolerances, financial objectives, and demands. The top 10 best investment options in India can help individuals achieve a better and more comfortable future with secured finances. These options include:

1. Gold Investment: A long-term investment that offers financial security, liquidity, and protection against inflation.
2. Life Insurance Corporation (LIC): Provides both savings and life insurance, with tax-saving benefits under Section 80C of the Income Tax Act.
3. Bank Fixed Deposit (FD): A safe and guaranteed return investment with a set interest rate for a predetermined period.
4. Mutual Funds: A professionally managed investment that offers higher returns by combining funds into stocks, bonds, and other assets, with options for debt, equity, or hybrid funds.
5. RBI Bonds: Backed by the government, they offer a fixed interest rate and are perfect for individuals seeking steady returns.
6. Post Office Saving Scheme: A government-backed, secure investment with guaranteed returns, ideal for those who prefer safe and steady investments.
7. Public Provident Fund (PPF): A long-term investment with tax-free profits, offering higher interest rates than FDs, but with a 15-year lock-in term.
8. Real Estate: A long-term investment that provides rental income and property appreciation, making it a solid hedge against inflation.
9. Sukanya Samriddhi Yojana (SSY): A government-backed program that helps save for a daughter’s education and marriage, with tax breaks and high interest rates.
10. National Pension Scheme (NPS): A retirement-focused investment plan that provides tax advantages, market-linked returns, and a steady income after retirement.

These top 10 investment options offer a range of benefits, including guaranteed returns, tax advantages, and high returns, making it easier for individuals to secure their financial future.

The State-owned Life Insurance Corporation of India (LIC) has launched its marketing technology (MarTech) platform, a major milestone in its Project DIVE (Digital Innovation and Value Enhancement). This platform aims to redefine customer engagement and represents LIC’s first step towards becoming a global digital champion in the insurance industry. The MarTech platform offers an intelligent, multi-channel engagement capability that enables hyper-personalized, always-on campaigns to enhance customer experience and drive business growth. This launch is a significant shift that positions LIC as a global leader in digital insurance innovation.

According to LIC’s MD and CEO, Siddhartha Mohanty, the MarTech platform is more than just a technology upgrade, but a strategic shift that will redefine customer engagement in the insurance sector. He emphasized that the platform will enable the company to connect with policyholders, prospects, and agents in a seamless and personalized manner.

The launch of MarTech is the first pillar under Project DIVE, which is a testament to LIC’s vision for the future. The company remains committed to setting new industry benchmarks and will continue to introduce next-generation digital capabilities to stay at the forefront of the global insurance landscape. With this launch, LIC aims to leverage world-class technology to revolutionize customer engagement at an unprecedented scale, solidifying its position as a global insurance leader.

Life Insurance Corporation of India (LIC) has launched its marketing technology (MarTech) platform, a major milestone in Project DIVE (Digital Innovation and Value Enhancement), aimed at redefining customer engagement and driving digital innovation in the insurance industry. This marks the first step in LIC’s journey to become a global digital champion in the insurance sector, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale.

The MarTech platform is designed to provide an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth. The platform also positions LIC as a global leader in digital insurance innovation, according to LIC MD and CEO Siddhartha Mohanty, who described it as “more than just a technology upgrade, it is a strategic shift”.

Project DIVE is a significant initiative for LIC, aimed at setting new industry benchmarks and reinforcing its commitment to innovation, customer centricity, and digital excellence. The launch of the MarTech platform is the first pillar under Project DIVE, with future plans to introduce next-generation digital capabilities to remain at the forefront of the global insurance landscape.

The MarTech platform is expected to have a significant impact on the insurance industry, enabling LIC to connect with customers, prospects, and agents in a seamless and personalized manner. The launch of this platform marks a significant step forward for LIC’s digital transformation, setting the stage for further innovation and growth in the industry. With the MarTech platform, LIC is poised to take the lead in digital insurance innovation, redefining customer engagement and setting new standards for the insurance industry as a whole.