HDFC Life, a leading life insurance company in India, has witnessed broad-based growth across Tier 1, 2, and 3 cities, driven by higher policy sales and rising average ticket sizes. The company has a diversified product portfolio, including ULIPs, savings, protection, annuity, and group retirements, and is innovating with embedded products and term plans with return of premium. Vineet Arora, Executive Director and Chief Business Officer, HDFC Life, stated that a balanced portfolio and customer-centric innovation are at the heart of the company’s strategy.

The average ticket size of HDFC Life’s products is evolving, with rising affluence levels leading to an increase in ticket sizes and people buying more comprehensive covers. The company has a deep reach with its 2.4 lakh agents and 600 physical branches across India, as well as a significant online presence. The distribution strategy revolves around building a diversified distribution model that is agile and scalable, with a focus on investing in technology to improve the experience of partners and customers.

HDFC Life sees the evolution of its distribution mix over the next 3-5 years as being driven by digital and partnerships, with a growing online presence and investments in digital channels to provide simplified buying journeys and data-driven personalization. The company aims to make life insurance more accessible, relevant, and personalized for every Indian household.

The growth outlook for life insurance in FY26 is expected to be gradual, driven by evolving consumer needs and regulatory support. Despite a slower start to Q1FY26, HDFC Life continues to grow faster than the industry, and the company expects the life insurance industry to regain momentum. The product mix is expected to remain balanced, with a focus on selling what the customer wants and investing in product innovation across all categories.

Overall, HDFC Life is well-positioned for growth, with a diversified product portfolio, a strong distribution network, and a focus on customer-centric innovation. The company is investing in technology and digital channels to improve the customer experience and make life insurance more accessible and personalized. With a growing middle-income segment and rising affluence levels, the demand for life insurance is expected to continue, driving growth for HDFC Life and the industry as a whole.

As of March 31, 2025, the company’s financial standing is strong, with Assets Under Management (AUM) totaling Rs. 3.36 lakh crores. This significant figure indicates the company’s substantial holdings and investment portfolio. Additionally, the Embedded Value stands at Rs. 55,423 crores, which represents the present value of future profits from the company’s existing business.

The solvency ratio, a crucial measure of a company’s ability to meet its long-term financial obligations, remains robust at 194%. This high ratio demonstrates the company’s financial stability and capacity to withstand potential risks and challenges. A solvency ratio above 100% is generally considered satisfactory, and a ratio of 194% is exceptionally strong.

In terms of new business, the company has achieved a margin of 25.6% for the year, resulting in a Value of New Business (VNB) of Rs. 3,962 crores. The VNB is a key metric that measures the value created by new business acquired during the year. The company’s ability to maintain a high new business margin is a testament to its pricing power and competitiveness in the market.

Despite facing challenges such as increased surrender values and an adverse product mix, the company’s new business margins have shown resilience. The decline in new business margins was limited to just 70 basis points, thanks to proactive mitigations implemented by the company. This suggests that the company has been able to adapt to changing market conditions and minimize the impact of these challenges on its business.

Overall, the company’s financial performance as of March 31, 2025, is strong, with significant AUM, a robust solvency ratio, and resilient new business margins. The company’s ability to navigate challenges and maintain its financial stability positions it well for future growth and success. With a strong foundation in place, the company is likely to continue delivering value to its customers and stakeholders in the years to come.

HDFC Life, a leading life insurer in India, has announced a strategic partnership with Avanse Financial Services, a non-banking financial company (NBFC) that focuses on education financing. The partnership aims to provide group credit life insurance solutions to Avanse’s educational institution loan customers, enabling them to secure their loans and protect themselves from unforeseen financial risks.

Avanse Financial Services provides financing solutions to educational institutions in India, supporting their growth and working capital requirements. By partnering with HDFC Life, Avanse’s customers will have access to innovative life insurance solutions that will provide a financial safety net and protect them from unforeseen events.

The partnership combines Avanse’s customer-first approach and expertise in education financing with HDFC Life’s innovative product suite, superior service, and robust technology platforms. HDFC Life has a consistently high claim settlement ratio of 99.68% for FY’25, which will provide assurance to Avanse’s customers.

Vibha Padalkar, Managing Director and CEO of HDFC Life, commented that the partnership aligns with the company’s goal of providing financial protection to all customers. She believes that Avanse’s expertise in the lending space and strong presence across India will strengthen HDFC Life’s reach and enable the company to take life insurance to more customers.

Amit Gainda, Managing Director and CEO of Avanse Financial Services, said that the partnership will further strengthen the financial security framework for the company’s education institution loan customers. By integrating comprehensive protection solutions into their offerings, Avanse aims to empower institutions to focus on delivering world-class learning while ensuring their financial resilience and long-term sustainability.

The partnership is expected to benefit both companies by providing a strong and compelling proposition for customers. With HDFC Life’s 25 years of experience in the industry and Avanse’s expertise in education financing, the partnership is poised to make a significant impact in the Indian education sector.

HDFC Life, a leading life insurance company, hosted a ‘Seva Ratna’ awards event in Chennai on September 5th, 2025, to commemorate Teachers’ Day. The event aimed to recognize and honor eminent teachers from various disciplines who have made significant contributions to their fields. The ‘Seva Ratna’ award is a symbol of respect, gratitude, and acknowledgment of the selfless service rendered by teachers to society.

The award recipients included experienced professionals from diverse fields such as medicine, law, chartered accountancy, engineering, and education. One of the notable recipients was Dr. K. Gireesh, a renowned neurophysician and neurosurgeon, who was awarded for his outstanding contributions to teaching neurology and neurosurgery over the past 30 years. He has also conducted training sessions for trainers in over 25 universities across the country, focusing on teaching bioethics to medical and paramedical students.

The awards were presented by Mr. Vinod Aloysius, Vice President of HDFC Life, at a special event held in Chennai. Another recipient of the award was Mr. Ramesh Babu, an eminent teacher who was felicitated for his dedication to his profession. The ‘Seva Ratna’ award is considered a prestigious honor, as it elevates the teacher to the status of a precious jewel of service. It conveys the message that teaching is not just a profession, but a noble mission that requires selflessness, dedication, and passion.

Lion Dr. Asmath Salim, Club Administrator of Lions Club of Madras Excellence, congratulated Dr. K. Gireesh on being conferred the ‘Seva Ratna’ award, stating that it is a testament to his outstanding contributions to the field of neurology and neurosurgery. The event was a fitting tribute to the teaching community, recognizing their tireless efforts to shape the minds of future generations. By honoring these exceptional teachers, HDFC Life aims to inspire others to follow in their footsteps and make a positive impact on society. The ‘Seva Ratna’ awards event was a celebration of the teaching profession and a reminder of the vital role that teachers play in shaping the future of our society.

HDFC Life Insurance, India’s second-largest private life insurer, has significantly increased its technology expenditures in recent years, with a growth rate that has outpaced its revenue growth. In the fiscal year 2025, the company’s consolidated IT spending climbed to ₹338.2 crore, a 28% increase from the previous year. Over the past five years, HDFC Life has dedicated roughly one-fifth of its revenue to technology, with a focus on developing a robust digital strategy that prioritizes customer-centric design, omnichannel interactions, and AI/ML-led processes.

The company has made significant enhancements to its digital capabilities, with over 90% of service requests now handled through self-service platforms, improving both customer experience and operational efficiency. HDFC Life has invested heavily in AI, cybersecurity, and data analytics to build a data-rich insurance platform that delivers an integrated customer experience. The company is leveraging AI and data analytics to enhance risk assessment, underwriting, fraud detection, and provide personalized financial advice.

HDFC Life has also developed a mobile-first approach, utilizing AI chatbots and paperless policies to streamline operations. The company has integrated generative AI for comprehensive document analysis and has restructured its technology team into business-benefit and core-technology-development groups. A cloud technology management system has further enhanced security and data protection compliance.

The company is modernizing its data systems for enhanced flexibility and real-time, accurate information, adopting microservices and LoCo technology to minimize redundancy and accelerate operational efficiency. HDFC Life has also integrated with key third-party administrators (TPAs) to enable real-time access to medical documents, speeding up policy issuance. The company’s AI-led underwriting process has helped in identifying potential fraud, and its InstaCheck initiative has helped the sales team present eligible coverage options.

The insurance industry is increasingly recognizing the power of innovation to accelerate the pace of change. According to a Gartner report, IT spending in India is projected to reach $160 billion by the end of 2025, an 11.2% increase from the previous year. Furthermore, AI technology spending in India is estimated to reach $10.4 billion in 2028, with an annual growth rate of 38%, driven by enterprise automation, multilingual AI models, and agentic deployments. Overall, HDFC Life’s significant investment in technology is expected to drive growth and improve customer experience in the insurance industry.

Vibha Padalkar, MD & CEO of HDFC Life Insurance, believes that recent tax changes will not deter Indians from saving, as they understand the importance of relying on their own savings for the future. Despite the changes, HDFC Life has recorded a 24% growth in the first nine months, with customers seeking safe and secure long-term insurance products. Padalkar notes that tax saving is no longer a primary motive for buying life insurance, with customers prioritizing broader financial goals and seeking security in volatile markets.

Padalkar emphasizes that Indians, unlike those in the West, do not have a government-backed social security safety net, and therefore, they must rely on their own savings. She also challenges the stereotype that millennials are irresponsible with money, citing research that shows they become more mindful of financial planning as they approach their 30s.

Regarding HDFC Life’s pension product, SAGA, Padalkar highlights its uniqueness in providing both accumulation and guaranteed annuity rate lock-in at inception. This allows customers to lock in annuity rates today, while income commences in the future, providing a secure and guaranteed lifelong income. She notes that the NPS is a cost-effective retirement accumulation tool, but SAGA offers a more comprehensive solution for post-retirement needs.

On market volatility, Padalkar believes that it will push people towards insurance products, as there is an inverse correlation between equity markets and traditional insurance products. She advises diversification, rather than putting all eggs in one basket, and notes that traditional insurance products can provide a safe haven for a portion of one’s savings.

Padalkar also addresses the issue of mis-selling, stating that HDFC Life takes extra precautions with vulnerable segments, such as low-income individuals and senior citizens. The company conducts 100% verification calls, simplifies policy details, and communicates in local languages to ensure that customers understand the policy terms and conditions.

Finally, Padalkar advises against opting for policies with no medical tests, as this approach can lead to claim rejections later on. She emphasizes the importance of thorough underwriting at the entry stage, citing HDFC Life’s high claim settlement ratio of 99.5% for 2023-24. Overall, Padalkar is optimistic about the life insurance industry’s growth prospects, driven by increasing awareness of the importance of savings and insurance in India.

HDFC Life, a leading life insurer in India, has been recognized as a ‘Next Leader’ in corporate governance by Institutional Investor Advisory Services (IiAS) as of December 31, 2024. This recognition is a testament to the company’s commitment to transparency, accountability, and exemplary governance practices. HDFC Life has been featured on this prestigious list for the fourth consecutive year, which is based on the annual assessment of the BSE 100 companies using the Indian Corporate Governance Scorecard framework.

The scorecard framework is developed jointly by IFC, BSE, and IiAS and is based on the G20/OECD Principles of Corporate Governance. It has been in use since 2015 and assesses companies on their corporate governance practices. HDFC Life’s recognition is a significant achievement, especially as the company enters its 25th year of operations. The company’s superior standards of corporate governance have been acknowledged, and it is seen as a leader in the industry.

According to Narendra Gangan, General Counsel, Chief Compliance Officer, and Company Secretary of HDFC Life, the company is committed to adhering to the highest standards of corporate governance. He stated that ensuring adherence to these standards is a way of life for HDFC Life and that the company endeavors to stay true to its commitment towards all aspects of Environment, Social, and Governance (ESG).

The recognition is a significant milestone for HDFC Life as it continues its journey of securing the lives of Indian citizens. The company is working towards achieving the industry’s collective goal of ‘Insurance for All by 2047’. HDFC Life’s commitment to corporate governance and ESG is reflected in its business practices, and this recognition is a testament to its efforts. Overall, HDFC Life’s recognition as a ‘Next Leader’ in corporate governance is a significant achievement that reflects the company’s commitment to transparency, accountability, and exemplary governance practices.

As the world celebrates Pravasi Bharatiya Divas, a day dedicated to honoring the contributions of Non-Resident Indians (NRIs), HDFC Life International is taking the opportunity to acknowledge the aspirations of both NRIs and Resident Indians with global ambitions. On this special occasion, Rahul Prasad, CEO of HDFC Life International and Re Company Limited, is highlighting the benefits of USD Plans designed specifically for individuals pursuing opportunities abroad.

These USD Plans are tailored to provide financial security, savings in USD, and global coverage, catering to the unique needs of NRIs and Resident Indians with international aspirations. Whether you are an NRI looking to secure your family’s future or a Resident Indian with dreams of exploring global opportunities, these plans offer unmatched benefits and flexibility to help you achieve your goals.

By investing in USD Plans, individuals can enjoy the benefits of savings in a stable currency, while also gaining access to global coverage and financial security. This means that, regardless of where you are in the world, you can have peace of mind knowing that you and your loved ones are protected.

As HDFC Life International celebrates Pravasi Bharatiya Divas, the company is encouraging individuals to take the first step towards empowering their global dreams. By watching a special video, viewers can learn more about the benefits of USD Plans and how they can help achieve their ambitions. The video features Rahul Prasad, who provides insight into the design and benefits of these plans, highlighting their potential to help individuals achieve financial security and global coverage.

Overall, HDFC Life International’s celebration of Pravasi Bharatiya Divas is a tribute to the aspirations and achievements of NRIs and Resident Indians with global ambitions. By offering innovative solutions like USD Plans, the company is enabling individuals to pursue their dreams, both at home and abroad. As the world becomes increasingly interconnected, the importance of financial security and global coverage cannot be overstated, and HDFC Life International is committed to providing the necessary support and resources to help individuals achieve success.

HDFC Life, a leading insurance company, has appointed Pushkar Wadhone as its new Vice President of Human Resources. Wadhone brings over a decade of experience in HR leadership across diverse industries, including logistics, healthcare, and life sciences. He is an alumnus of XLRI Jamshedpur, one of India’s premier business schools, with a specialization in Human Resource Management.

In his previous roles, Wadhone has worked with companies such as DP World, Mahindra Logistics, Thermo Fisher Scientific, and Sanofi, where he designed HR frameworks, aligned workforce strategies with business goals, and managed cross-functional teams. At DP World, he served as the HR Business Partner, contributing to talent development initiatives and strengthening organizational culture.

As Vice President of Human Resources at HDFC Life, Wadhone will oversee the company’s human resource strategies, focusing on talent management and organizational development. His appointment reflects the company’s focus on strengthening its human resource functions to support business growth, particularly in the areas of employee engagement and leadership development. The insurance industry is currently navigating shifts in workforce dynamics due to digital transformation and regulatory changes, and Wadhone’s expertise in strategic HR planning is expected to play a significant role in aligning the company’s workforce strategies with its long-term objectives.

Wadhone’s track record suggests a focus on fostering a resilient and performance-driven workforce. His experience in workforce planning, stakeholder engagement, and HR strategy will be valuable assets to HDFC Life as it seeks to address the evolving human resource needs of the insurance sector. The company has not disclosed further details about its HR plans under Wadhone’s leadership, but his appointment is seen as a significant step towards strengthening its human resource functions and supporting business growth. With Wadhone at the helm, HDFC Life is poised to navigate the changing landscape of the insurance industry and emerge as a leader in the sector.

Policybazaar, a leading online insurance marketplace, has partnered with HDFC Life, a private life insurer, to launch a new term insurance product called HDFC Life Click 2 Protect Ultimate. This innovative product offers 100% claim assurance, providing customers with a secure financial safety net and a hassle-free claims experience. The product is designed to address two key consumer concerns: ease of purchasing insurance and a smooth claims process.

The HDFC Life Click 2 Protect Ultimate product comes with several key features, including Return of Premium on Maturity, which allows policyholders to get back their premiums at the time of maturity. It also offers a Terminal Illness Benefit, which provides timely financial support in cases of specified terminal illnesses. Additionally, policyholders can opt for a Smart Exit Benefit, which allows them to exit the policy and get back the entire premium, excluding taxes.

The product is targeted at salaried professionals earning ₹10 lakh or above annually and is currently available in major urban centers across India. The rigorous medical underwriting process at issuance ensures that customers are thoroughly assessed before being issued a policy.

According to Santosh Agarwal, CBO, Life Insurance, Policybazaar.com, the HDFC Life Click 2 Protect Ultimate is an industry-first product that reflects the company’s commitment to making insurance more customer-centric. Jatin Sabhani, Chief BroCA & Digital Alliances Officer, HDFC Life, added that the product further strengthens the company’s proposition of delivering on its promises and ensuring that customers’ families are financially secure during their most vulnerable times.

Overall, the HDFC Life Click 2 Protect Ultimate is a unique product that combines financial protection with a seamless claim process, catering to the evolving needs of discerning customers. With its innovative features and rigorous underwriting process, it is an attractive option for those seeking reliability and transparency in their insurance policies.

Welcome to our platform, where we offer a range of opportunities for businesses to advertise and connect with their customers. Our team is here to support you in creating a tailored advertising campaign that meets your needs, whether that’s in print or digital format. We can help you reach your target audience through our website and print magazine, ensuring that your message is seen by the right people.

In addition to advertising, we also specialize in organizing events that bring industry leaders and thought leaders together. Whether you’re looking to host a physical or digital event, we can help you find the right speakers and attendees to make it a success. These events provide a valuable opportunity to network and make connections with potential partners, helping to drive your business forward.

We also run awards programs throughout the year, which offer a chance for businesses to be recognized for their achievements. By participating in or sponsoring one of these programs, you can gain valuable exposure and credibility for your company. Our awards programs are a great way to showcase your success and demonstrate your expertise to a wider audience.

At our core, we’re about building partnerships and helping businesses succeed. We believe that by working together, we can achieve great things. That’s why we offer a range of solutions to help you connect with your customers, build your brand, and drive growth. Whether you’re looking to advertise, host an event, or participate in an awards program, we’re here to support you every step of the way.

By partnering with us, you can tap into our expertise and resources to take your business to the next level. We’re committed to helping you achieve your goals and look forward to working with you. So why not get in touch and explore the ways in which we can help you drive your business forward? Together, we can achieve great things and help your business thrive.

HDFC Life, a leading life insurer in India, has been awarded the Silver Shield in Category-III for Life Insurance at the ICAI Awards for Excellence in Financial Reporting 2023-24. The prestigious award was presented by Honourable Union Minister of State Shri Arjun Ram Meghwal at a ceremony held in New Delhi. The ICAI Awards, organized by the Institute of Chartered Accountants of India since 1958, recognize companies that demonstrate outstanding financial reporting standards.

The award is a testament to HDFC Life’s commitment to transparency and good governance. The company’s financial statements, disclosure policies, and presentation of financial statements were thoroughly reviewed by the esteemed jury, and it was selected as one of the top two winners for its adherence to Indian Accounting Standards, statutory guidelines, and regulatory requirements. Notably, HDFC Life is the only life insurance company to feature among the awardees this year.

HDFC Life has been continuously working towards financially securing Indian citizens by offering a range of life insurance solutions. The company has provided financial protection to millions of customers and their families, serving as a safety net in times of need while enabling them to achieve their long-term financial goals. HDFC Life’s commitment to its policyholders is reflected in its impressive 99.5% claim settlement ratio for FY24.

Niraj Shah, Executive Director & CFO of HDFC Life, expressed his pride and gratitude upon receiving the award. He emphasized that the award reinforces the company’s values of transparency and good governance. HDFC Life is committed not only to the financial security of its customers but also to sustainable and responsible business practices. The company continues to strengthen its governance framework while driving long-term value for its stakeholders and contributing towards a more resilient future. This recognition is a significant achievement for HDFC Life, and it underscores the company’s dedication to excellence in financial reporting and governance.

HDFC Life, a leading life insurance company in India, has been recognized as a ‘Next Leader’ in the Indian Corporate Governance assessment conducted by Institutional Investor Advisory Services (IiAS) as of December 31, 2024. This recognition is a testament to the company’s commitment to transparency, accountability, and exemplary governance practices. HDFC Life has been featured in this prestigious list for the fourth consecutive year, which is based on the annual assessment of the BSE 100 companies using the Indian Corporate Governance Scorecard framework.

The scorecard framework is developed jointly by IFC, BSE, and IiAS and is based on the G20/OECD Principles of Corporate Governance. HDFC Life’s recognition comes as the company enters its 25th year of operations, and it is seen as an acknowledgement of the company’s superior standards of corporate governance. The company’s General Counsel, Chief Compliance Officer, and Company Secretary, Narendra Gangan, expressed delight at the recognition, stating that ensuring adherence to the highest standards of corporate governance is a way of life for HDFC Life.

Gangan emphasized that the company is committed to all aspects of Environment, Social, and Governance (ESG) and humbly accepts the recognition as it continues its journey of securing the lives of Indian citizens. The recognition is also seen as a step towards achieving the industry’s collective goal of ‘Insurance for All by 2047’. HDFC Life’s commitment to corporate governance and ESG practices is evident in its consistent performance and recognition in the industry. The company’s focus on transparency, accountability, and governance practices has earned it a reputation as a leader in the life insurance sector in India.

Policybazaar has announced a partnership with HDFC Life to introduce a new term insurance plan called HDFC Life Click 2 Protect Ultimate. This plan guarantees 100% claim assurance, addressing a major concern for consumers who often worry about the hassle and uncertainty of claim settlements. The plan is designed to provide financial security with a seamless claims process, making it an attractive option for those seeking reliable insurance coverage.

One of the key features of the plan is the return of premiums upon maturity, which adds value for policyholders. In cases of specified terminal illnesses, the death benefit is accelerated after a six-month waiting period, ensuring that policyholders receive timely financial support. Additionally, policyholders have the option to exit the policy and receive a refund of premiums paid, excluding taxes.

The plan is targeted at salaried professionals earning Rs 10 lakh or more annually and is currently available in major cities across India, including Delhi, Mumbai, and Bangalore. To maintain its 100% claim assurance, the plan follows a rigorous medical underwriting process.

According to Santosh Agarwal, Chief Business Officer of Life Insurance at Policybazaar, the plan is a testament to the company’s commitment to customer-centric insurance and eliminates uncertainties in claims settlement. Jatin Sabhani, Chief Broker & Digital Alliances Officer at HDFC Life, added that the product further strengthens the company’s proposition of providing financial security for families in vulnerable times.

Overall, the HDFC Life Click 2 Protect Ultimate plan offers a comprehensive and reliable term insurance solution that addresses key consumer concerns. With its 100% claim assurance, return of premiums, and accelerated death benefit, this plan is an attractive option for those seeking financial security and peace of mind. The partnership between Policybazaar and HDFC Life is a significant development in the insurance industry, and the plan is expected to be well-received by consumers seeking trustworthy and efficient insurance coverage.

HDFC Life, a leading life insurer in India, has been recognized as a ‘Next Leader’ in the Indian Corporate Governance assessment conducted by Institutional Investor Advisory Services (IiAS) as of December 31, 2024. This recognition is a testament to the company’s commitment to transparency, accountability, and exemplary governance practices. HDFC Life has been featured on this prestigious list for the fourth consecutive year, which is based on the annual assessment of the BSE 100 companies using the Indian Corporate Governance Scorecard framework.

This framework, developed jointly by IFC, BSE, and IiAS, is based on the G20/OECD Principles of Corporate Governance and has been in use since 2015. The recognition comes as HDFC Life enters its 25th year of operation, highlighting the company’s superior standards of corporate governance. Narendra Gangan, General Counsel, Chief Compliance Officer, and Company Secretary of HDFC Life, expressed the company’s delight at being part of this esteemed list, stating that ensuring adherence to the highest standards of corporate governance is a way of life for the company.

HDFC Life endeavors to stay true to its commitment towards all aspects of Environment, Social, and Governance (ESG) and humbly accepts this recognition. The company continues its journey of securing the lives of Indian citizens and working towards achieving the industry’s collective goal of ‘Insurance for All by 2047’. This recognition is a significant milestone for HDFC Life, demonstrating its dedication to maintaining the highest standards of corporate governance and its commitment to transparency and accountability.

The Indian Corporate Governance Scorecard framework is a widely recognized benchmark for assessing corporate governance practices in India. By being featured on this list for the fourth consecutive year, HDFC Life has demonstrated its consistent commitment to upholding the highest standards of governance, transparency, and accountability. This recognition is a testament to the company’s unwavering dedication to its stakeholders, including customers, employees, and investors. As HDFC Life continues to grow and evolve, it remains committed to maintaining its position as a leader in the Indian life insurance industry.

HDFC Life, one of India’s leading life insurance companies, has announced the promotion of Pritika Shah to Executive Vice President (EVP) and Head of Marketing & Corporate Social Responsibility (CSR). This move comes after the departure of Vishal Subharwal, who previously held the position of Head of Marketing at HDFC Life.

Pritika Shah’s elevation is a significant development, as she will now be responsible for leading the company’s marketing and CSR initiatives. With her new role, Shah will oversee the development and execution of marketing strategies, brand management, and CSR programs aimed at promoting the company’s mission and values.

Shah’s promotion is a testament to her exceptional leadership skills and contributions to HDFC Life. Her experience and expertise in marketing and brand management will be invaluable in driving the company’s growth and success. As EVP and Head of Marketing & CSR, Shah will play a crucial role in shaping the company’s brand identity, building customer engagement, and promoting social responsibility initiatives.

The announcement of Shah’s promotion has been reported by several leading industry publications, including BW Marketing World, ET BrandEquity, Exchange4media, Storyboard18, and MediaNews4U. These publications have highlighted Shah’s new role and responsibilities, as well as her background and experience in the marketing and insurance industries.

HDFC Life’s decision to promote Shah to EVP and Head of Marketing & CSR demonstrates the company’s commitment to recognizing and rewarding talent from within its ranks. The move is also expected to bring fresh perspectives and ideas to the company’s marketing and CSR initiatives, driving growth and innovation in the life insurance sector.

Under Shah’s leadership, HDFC Life is likely to continue its focus on customer-centric marketing, digital transformation, and social responsibility initiatives. The company’s marketing efforts will aim to build stronger connections with customers, promote financial literacy, and support community development programs. With Shah at the helm, HDFC Life is poised to strengthen its brand presence, drive business growth, and make a positive impact on society.

HDFC Life has launched a new product called HDFC Life Click 2 Achieve Par Advantage, designed to provide individuals with a flexible and secure way to plan for their long-term financial goals. According to Aneesh Khanna, Head of Products & Segments at HDFC Life, the product is tailored to meet the specific needs of individuals at different life stages, taking into account their age, income, and plans for the future. The goal of HDFC Life Click 2 Achieve Par Advantage is to provide a financial safety net that protects individuals’ dreams and aspirations against uncertainties.

The product offers several key features, including the Policy Continuance Benefit (PCB) option, which waives future premiums in the event of the policyholder’s death. In such a scenario, the death benefit is paid out as a lump sum, and future benefits under the plan continue for the nominee or survivor. Additionally, the product offers a choice of death benefit multiples, allowing policyholders to customize their coverage to meet their specific needs. The options include death benefit multiples of 5x, 7x, or 11x.

Another key feature of HDFC Life Click 2 Achieve Par Advantage is the Paid Up Addition option, which allows policyholders to convert partial or entire cash bonuses payable into paid-up additions. These paid-up additions can be encashed at any time during the term of the policy, providing policyholders with a degree of liquidity and flexibility.

Overall, HDFC Life Click 2 Achieve Par Advantage is designed to provide individuals with a comprehensive and customizable life insurance solution that meets their unique needs and goals. With its range of features and options, the product offers a high degree of flexibility and security, making it an attractive option for those looking to plan for their long-term financial future. By launching this product, HDFC Life is reinforcing its commitment to providing innovative and customer-centric life insurance solutions that help individuals achieve their financial goals and protect their loved ones.

HDFC Life, one of India’s leading life insurance companies, has been recognized as a “Next Leader” in corporate governance by Institutional Investor Advisory Services (IiAS) as of December 31, 2024. This recognition is a testament to the company’s commitment to transparency, accountability, and exemplary governance practices. HDFC Life has been featured in this prestigious list for the fourth consecutive year, which assesses the BSE 100 companies based on the Indian Corporate Governance Scorecard framework.

The scorecard framework, developed jointly by IFC, BSE, and IiAS, is based on the G20/OECD Principles of Corporate Governance and has been in use since 2015. HDFC Life’s recognition comes as the company enters its 25th year of operations, highlighting its superior standards of corporate governance. The company’s General Counsel, Chief Compliance Officer, and Company Secretary, Narendra Gangan, expressed delight at being part of this esteemed list, stating that adherence to the highest standards of corporate governance is a way of life for HDFC Life.

The company endeavors to stay true to its commitment towards all aspects of Environment, Social, and Governance (ESG). The recognition is a significant milestone for HDFC Life as it continues its journey of securing the lives of Indian citizens and working towards achieving the industry’s collective goal of “Insurance for All by 2047.” This achievement demonstrates HDFC Life’s dedication to upholding the highest standards of corporate governance, transparency, and accountability, making it a leader in the Indian life insurance industry.

The recognition by IiAS is a reflection of HDFC Life’s unwavering commitment to its stakeholders, including customers, employees, and investors. The company’s adherence to the principles of corporate governance has enabled it to build trust and credibility in the market, contributing to its success over the years. As HDFC Life looks to the future, it remains committed to maintaining the highest standards of corporate governance, ensuring that its operations are guided by transparency, accountability, and a strong sense of responsibility.