Cholamandalam MS General Insurance (Chola MS) has launched a new digital campaign, #SimpleHai, aimed at changing the way Indians perceive insurance. The campaign focuses on simplifying the complex world of insurance, making it more accessible and understandable for consumers. Through a series of short films, Chola MS uses relatable everyday moments to show how insurance can be seamless, transparent, and digitally accessible.

The campaign includes a hero brand film and two motor insurance-specific films, which use humor and emotionally engaging storytelling to highlight the simplicity of getting insured with Chola MS. The films contrast the complexities of life with the ease of insurance, emphasizing that while life can be unpredictable, insurance doesn’t have to be. The campaign is built around Chola MS’s T3 philosophy – Trust, Transparency, and Technology – which reflects its commitment to a digital-first customer experience.

The brand highlights features such as easy policy issuance, AI-enabled claims settlement, customizable coverage, and a robust garage network across India. The campaign also showcases instant policy renewal through WhatsApp, making it convenient for customers to manage their policies. By delivering a consistent and simplified experience across digital platforms, including YouTube, Meta, and Instagram, the #SimpleHai campaign empowers customers and positions insurance as an everyday ally that provides peace of mind.

The campaign marks a shift from transactional advertising to more human-centered storytelling, making protection more approachable, relevant, and desirable for India’s digitally savvy consumers. With #SimpleHai, Chola MS sets a new standard in insurance marketing, aiming to transform the way consumers perceive insurance in India. The campaign’s objective is to make insurance more accessible and understandable, and to position Chola MS as a reliable and customer-friendly insurance provider. Overall, the #SimpleHai campaign is a significant step towards simplifying the complex world of insurance and making it more appealing to Indian consumers.

Cholamandalam MS General Insurance, a joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group, has launched a new digital campaign called #SimpleHai. The campaign aims to shift the conversation around insurance from complexity to simplicity, encouraging people to stay insured and protected with confidence. It includes a series of films that use everyday life moments to show how insurance can be simple, transparent, and digitally powered.

The campaign draws inspiration from ordinary moments, transforming them into stories that highlight the simplicity of getting insured with Chola MS. The films use humor, emotion, and relatability to convey the message that while life may be complicated, insurance doesn’t have to be. At the heart of the campaign is the T3 philosophy, which stands for Trust, Transparency, and Technology.

Chola MS’s #SimpleHai campaign demonstrates how digital innovation makes insurance effortless, allowing customers to buy policies in just three simple steps, settle claims seamlessly with AI-powered support, and access a wide range of services. The campaign is released across digital platforms, including YouTube, Meta, and Instagram, and aims to engage audiences with simple, human, and memorable stories.

The #SimpleHai campaign sets a new benchmark for insurance advertising, making protection not only simple but also desirable. It moves beyond transactional communication, positioning insurance as a trusted enabler of peace of mind in everyday life. By emphasizing the simplicity and transparency of insurance, Chola MS encourages people to take control of their protection and stay insured with confidence.

The campaign is a significant shift from the traditional perception of insurance as complicated and cumbersome. By using everyday life moments and humor, Chola MS makes insurance more relatable and accessible to a wider audience. The #SimpleHai campaign is a testament to Chola MS’s commitment to making insurance simple, transparent, and digitally powered, and it is expected to resonate with audiences across India.