Aviva Life Insurance India is a joint venture between Aviva PLC, a British insurance company, and Dabur Group, an Indian conglomerate. Aviva is recognized as one of the first insurance companies to establish its business in India, dating back to 1834. The current joint venture commenced operations in July 2002. The company has its headquarters in Gurgaon, Haryana, and offers a wide range of life insurance, health insurance, investment management, mutual fund, and pension products to cater to the diverse needs of individuals and groups in India.

Aviva Life Insurance offers a variety of plans, including term insurance, savings plans, ULIP plans, child plans, retirement plans, and group insurance plans. These plans are designed to provide financial security and help customers achieve their long-term goals.

Key highlights of Aviva Life Insurance India include: One of the earliest insurance companies in India, with a legacy dating back to 1834. The current joint venture started in 2002. A partnership between Aviva PLC and Dabur Group, combining global insurance expertise with local business knowledge. Offers diverse insurance and investment solutions, including term life insurance, savings plans, unit-linked insurance plans (ULIPs), retirement plans, child education plans, and group insurance policies. Committed to providing customer-centric services with a focus on digital platforms for ease of access and understanding of products. Aviva Life Insurance Company has a solvency ratio of 1.8 as of the IRDAI annual report 2023-24, indicating its strong ability to meet financial obligations. The company has a high claim settlement ratio of 98.3% in the financial year 2023-24, demonstrating its reliability in fulfilling claims. With over 122 branches across India, Aviva ensures accessibility for policyholders for their service and claim-related needs. Premiums paid for Aviva Life Insurance policies are eligible for tax benefits under the Income Tax Act of 1961. Aviva has been focusing on its online platform, offering several products like Aviva i-Life, Aviva Health Secure, and Aviva i-Shield, making it easier for customers to understand and purchase policies online.

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India’s Health Insurance Revolution: Insurers Now Prioritize Your Well-being with Preventive Care and Substantial Savings!

The Indian healthcare system is facing a significant challenge due to rising healthcare costs and the burden of out-of-pocket expenses, which account for over 60% of total healthcare spending. Traditional health insurance in India has primarily focused on hospitalization, leaving everyday medical needs uncovered. However, a strategic shift is underway, with insurers prioritizing preventive care and wellness. Mayank Bathwal, CEO of Aditya Birla Health Insurance, explains that this shift is crucial in addressing the core issue of healthcare costs.

The traditional model of health insurance in India has left a significant gap in coverage for regular doctor consultations, diagnostic tests, and medicine costs. These expenses place a heavy financial strain on Indian households. Expanding insurance to cover outpatient services and preventive check-ups can help manage health proactively, reducing avoidable hospital admissions and making healthcare expenses more predictable.

Digital innovation is key to increasing insurance penetration, with platforms like Bima Sugam streamlining policy purchase and servicing. Aditya Birla Health Insurance’s “HealthReturns” program incentivizes healthy lifestyles, rewarding policyholders for consistent healthy behavior. This approach transforms insurance from a financial product into an active partner in well-being, fostering customer loyalty.

A comprehensive health ecosystem requires collaboration between insurers, providers, and government bodies. Digital infrastructure like ABHA and NHCX fosters transparency and streamlines claims. Aditya Birla Health Insurance aims to transition from a reactive, hospital-centric model to a proactive, holistic health ecosystem. This includes managing chronic conditions with continuous monitoring and digital tools for customer health tracking.

The impact of this strategic shift could be significant, leading to a healthier population, reduced long-term healthcare costs, and increased insurance penetration in India. It may also spur innovation among competitors and influence regulatory frameworks. The shift towards preventive care and wellness is a crucial step in addressing the challenges faced by the Indian healthcare system, and Aditya Birla Health Insurance is at the forefront of this change.

The company’s vision is to create a proactive health ecosystem that manages customer health outcomes and aligns them with insurer sustainability goals. This approach has the potential to transform the healthcare landscape in India, making healthcare more accessible, affordable, and effective. With the use of digital tools, AI-powered technologies, and collaborative efforts between stakeholders, Aditya Birla Health Insurance is poised to make a significant impact in the Indian healthcare industry.

Aditya Birla Introduces Super Term Plan Offering Health Services and Flexible Coverage Options

Aditya Birla Sun Life Insurance Company Limited (ABSLI) has launched a new term insurance plan called the ABSLI Super Term Plan. This comprehensive plan offers an all-in-one solution that combines life protection with built-in health management services, providing policyholders with enhanced flexibility and financial security. The plan offers three coverage options: Level Cover, Increasing Cover, and Level Cover with Return of Premium. These options allow policyholders to choose from a fixed sum assured, increasing protection by 5% annually, or returning 100% of premiums if they survive to maturity.

The plan also provides flexibility in benefit disbursement, allowing policyholders to receive benefits as a lump sum, monthly income, or a combination of both. Additionally, the plan includes health management services that are accessible throughout the policy term, as well as an Enhanced Life Stage Protection option that allows policyholders to increase their sum assured for major life events such as marriage, childbirth, or home loans.

The ABSLI Super Term Plan also features an Instant Payment facility, which provides specified amounts within one working day of claim registration. Other options include Staggered Death Benefit, which allows for five-year monthly instalments, and Commutation of Income Benefit, which allows policyholders to convert monthly payments to a lump sum.

According to Kamlesh Rao, MD & CEO of ABSLI, the plan is designed to offer comprehensive financial security through flexible coverage, in-built health management services, and protection against life’s uncertainties. ABSLI, a joint venture between Aditya Birla Group and Sun Life Financial, manages assets worth ₹99,496 crore and recorded gross premium income of ₹20,639 crore as of March 2025. The launch of the ABSLI Super Term Plan is a significant development in the insurance industry, providing policyholders with a comprehensive and flexible insurance solution that meets their evolving needs. With its innovative features and benefits, the plan is expected to appeal to a wide range of customers seeking reliable and comprehensive financial protection.

KGMU and Aditya Birla Capital Launch Bone Marrow Transplant Ward to Enhance Cancer Treatment Accessibility in Uttar Pradesh

In a significant development for the healthcare sector in Uttar Pradesh, King George’s Medical University (KGMU) has launched a state-of-the-art Bone Marrow Transplant (BMT) Ward with the support of Aditya Birla Capital Foundation (ABCF) and NGO partner CanKids. The new facility aims to provide affordable and high-quality transplant services, reducing the need for patients to travel outside the state for specialized care. The BMT Ward has been established under a tripartite agreement between KGMU, Aditya Birla Capital, and technical partners, with an initial investment of ₹2.76 crore from ABCF.

The facility is expected to benefit patients from across the region, particularly in oncology and pediatric cancer care. Aditya Birla Capital has committed an additional ₹3.25 crore for Phase II of the project, which will focus on expanding capacity and strengthening critical infrastructure to support a higher volume of bone marrow transplant procedures. The launch of the BMT Ward is a significant addition to Uttar Pradesh’s public healthcare infrastructure and is expected to set new benchmarks in making life-saving bone marrow transplants accessible and affordable.

According to Ms. Vishakha Mulye, MD & CEO of Aditya Birla Capital Limited, the company’s purpose goes beyond financial empowerment and drives inclusive growth and development in healthcare, education, and sustainable livelihoods for underserved communities. The Aditya Birla Capital Foundation serves as the apex body guiding the social development initiatives of Aditya Birla Capital and its group companies, impacting over 700,000 lives annually across 12 states, with a focus on women and girl children.

The establishment of the BMT Ward is a testament to the company’s commitment to creating a positive impact on the community. With the launch of this facility, patients in Uttar Pradesh and neighboring regions will have access to world-class medical care, reducing the need for them to travel to other states for treatment. The BMT Ward is expected to make a significant difference in the lives of patients and their families, providing them with hope and a chance to fight cancer.

Aditya Birla Sun Life Insurance introduces dividend-yielding Unit Linked Insurance Plans (ULIPs)

Aditya Birla Sun Life Insurance has introduced a new fund called Dividend Yield Fund, which will be available under its existing Unit-Linked Insurance Plans (ULIPs). The fund aims to invest primarily in top Indian companies that consistently pay dividends, providing policyholders with a stable source of income. The fund will allocate 80-100% of its portfolio to equities, focusing on financially strong and profitable companies with a track record of paying steady dividends.

The remaining 0-20% of the portfolio may be invested in debt instruments, money market securities, or cash. This diversification will help mitigate risks and provide a stable return on investment. The fund’s investment strategy is designed to help policyholders build long-term wealth by investing in companies with a proven track record of generating consistent returns.

According to Kamlesh Rao, MD & CEO of Aditya Birla Sun Life Insurance, the Dividend Yield Fund has been designed to provide policyholders with a solution that balances protection and performance. The fund aims to offer steady and consistent value creation, making it an attractive option for investors seeking long-term growth. By investing in financially strong and dividend-paying companies, the fund seeks to provide policyholders with a stable source of income and help them achieve their long-term financial goals with confidence.

The launch of the Dividend Yield Fund underscores Aditya Birla Sun Life Insurance’s commitment to providing innovative and customer-centric solutions. The company aims to offer a range of investment options that cater to different risk profiles and investment goals, enabling policyholders to make informed decisions about their financial future. With the introduction of the Dividend Yield Fund, Aditya Birla Sun Life Insurance is poised to strengthen its position in the Indian insurance market and provide policyholders with a unique investment opportunity.

Preventive care is becoming a priority in Indian health insurance, according to Mayank Bathwal of ABHI.

The healthcare costs in India are rising, and as a result, preventive care is becoming a key focus for insurers. Despite progress in coverage, over 60% of healthcare expenses are still borne directly by households, highlighting gaps in traditional insurance models. Mayank Bathwal, CEO of Aditya Birla Health Insurance, explains that conventional health insurance has historically focused on hospitalization, leaving everyday healthcare expenses, such as outpatient consultations and chronic disease management, largely uncovered.

To address this issue, insurers are expanding coverage to include outpatient and preventive care, which helps manage expenses more predictably and reduces avoidable hospitalizations. Affordability is also a challenge that cannot be solved by pricing alone, and reducing healthcare costs through better coordination and promoting preventive care is essential. Innovation in product design and distribution is also crucial to engage first-time buyers, particularly younger consumers who value clarity, relevance, and ease of use.

The use of AI-enabled tools and assisted-digital models can simplify discovery and onboarding, while also enabling insurers to provide faster and consistent service. Building trust and retention is also important, and programs such as ABHI’s HealthReturns, which rewards policyholders for healthy behavior, can help shift the perception of insurance from a reluctant purchase to a valued product.

Collaboration across insurers, healthcare providers, and policymakers is critical to creating a comprehensive health ecosystem. Digital infrastructure, such as ABHA and Bima Sugam, is creating transparency, improving claims processing, and enabling more predictable pricing. Sustained dialogue between providers and insurers helps align treatment protocols and pricing, ultimately benefiting both customers and the insurance ecosystem.

ABHI’s broader vision is to move from a reactive, hospital-focused model to a comprehensive health ecosystem, with a focus on chronic condition management and wellness initiatives. This approach aligns customer health outcomes with the insurer’s sustainability goals and marks a significant shift in the role of health insurance in India. By expanding coverage to outpatient and preventive care, promoting affordability, and building trust and retention, insurers can provide more comprehensive and sustainable healthcare solutions for their customers.

Aviva Life Insurance has been awarded Product of the Year 2025 in two categories: Retirement Income and Unit Linked Insurance Plans (ULIP).

Aviva Life Insurance, a leading private life insurance company in India, has been awarded the prestigious Product of the Year 2025 title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India. The winning products, Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan, were voted by consumers as the most innovative in their respective categories.

The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income that increases by 15% on every 3rd anniversary of the payout period, along with life cover and flexible payout options. The plan is designed for those planning long-term financial stability post-retirement and offers the option to receive income for up to 40 years. On the other hand, the Aviva Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) that offers long-term investment growth with life insurance coverage, zero premium allocation charges, return of mortality, and access to 8 fund options with unlimited free switches.

The recognition is a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence. Asit Rath, CEO and MD of Aviva India, expressed his gratitude to customers for their trust and appreciation for the company’s approach to customer-centric product design. Raj Arora, CEO of Product of the Year India, commended Aviva’s commitment to customer-first innovation and product excellence, while Ajai Kumar Tripathi, Chief and Appointed Actuary of Aviva India, highlighted the company’s focus on purposeful product innovation that delivers long-term value, simplicity, and security.

This dual recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families. With a strong focus on customer-centric product design, simplicity, and relevance to today’s financial needs, Aviva Life Insurance continues to be a leader in the Indian life insurance market. The company’s commitment to meeting customer expectations and providing innovative products has earned it the trust and loyalty of its customers, and this recognition is a powerful validation of its approach.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva in the UK.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading insurance, wealth, and retirement provider in the UK. As part of the agreement, TCS’ subsidiary, Diligenta, will manage an additional 1.1 million Aviva policies in the UK, bringing the total number of policies managed to 6.5 million. The expanded partnership aims to provide transformed services, experiences, and outcomes for Aviva’s customers, leveraging TCS’ expertise in digital transformation and customer-centric approach.

The policy administration services will be managed by Diligenta UK on behalf of Aviva, enabling a customer-centric approach to digitization at an enterprise level. The partnership will also introduce self-service capabilities for customers, digitally powered service delivery centers, and a simplified technology landscape. This is in line with the new consumer duty principles, which aim to ensure positive outcomes for customers.

TCS has a 50-year presence in the UK and works with over 200 of the country’s top brands. The company has recently committed to creating 5,000 new jobs across the UK in the next three years. The expanded partnership with Aviva is a significant milestone for TCS, demonstrating its ability to deliver large-scale digital transformation projects and its commitment to the UK market.

The financial details of the contract were not disclosed. However, the partnership is expected to further strengthen TCS’ position in the UK market and reinforce its reputation as a leading provider of IT services, consulting, and business solutions. The expansion of the partnership also underscores the trust and confidence that Aviva has in TCS’ capabilities, having worked together for many years to deliver transformed services and experiences for Aviva’s customers. Overall, the partnership is expected to drive growth, innovation, and customer satisfaction for both TCS and Aviva.

TCS Strengthens Partnership with Aviva UK to Enhance Life and Pensions Customer Experience – FF News | Fintech Finance

Tata Consultancy Services (TCS) has strengthened its partnership with Aviva UK, a leading insurance company, to enhance the life and pensions customer experience. The partnership aims to leverage TCS’ technology expertise and Aviva’s industry knowledge to create a more seamless and personalized experience for Aviva’s customers.

As part of the partnership, TCS will provide Aviva with its proprietary technology platform, which will enable the company to streamline its operations, improve efficiency, and reduce costs. The platform will also enable Aviva to offer more customized and flexible products to its customers, tailored to their individual needs and preferences.

The partnership will also focus on enhancing the digital capabilities of Aviva, enabling the company to provide its customers with a more intuitive and user-friendly experience. This will include the development of new digital channels and the enhancement of existing ones, such as online portals and mobile apps.

TCS will also provide Aviva with its expertise in data analytics, enabling the company to gain a deeper understanding of its customers’ behavior and preferences. This will enable Aviva to make more informed decisions about its products and services, and to tailor its marketing efforts to specific customer segments.

The partnership is a significant milestone in the long-standing relationship between TCS and Aviva. The two companies have been working together for several years, and the new partnership is expected to take their collaboration to the next level.

The enhanced partnership is expected to have a positive impact on Aviva’s customers, who will benefit from a more personalized and seamless experience. The partnership will also enable Aviva to stay ahead of the competition, by leveraging the latest technology and trends to drive innovation and growth.

Overall, the strengthened partnership between TCS and Aviva UK is a significant development in the insurance industry, and is expected to have a major impact on the customer experience. With TCS’ technology expertise and Aviva’s industry knowledge, the partnership is poised to drive innovation and growth, and to set a new standard for customer experience in the industry.

The partnership between TCS and Aviva UK is a clear example of how technology and industry expertise can come together to create a more seamless and personalized experience for customers. As the insurance industry continues to evolve, it is likely that we will see more partnerships like this in the future, as companies look to leverage technology to drive innovation and growth.

TCS and Aviva UK’s partnership is expected to be a long-term collaboration, with both companies committed to working together to drive innovation and growth. The partnership is a significant development in the insurance industry, and is expected to have a major impact on the customer experience. With TCS’ technology expertise and Aviva’s industry knowledge, the partnership is poised to set a new standard for customer experience in the industry.

Tata Consultancy Services (TCS) has expanded its partnership with UK-based investment firm Aviva, taking on the management of an additional 1.1 million policies.

Tata Consultancy Services (TCS) has strengthened its partnership with UK-based investment firm Aviva to manage an additional 1.1 million policies. This expansion is part of a long-standing relationship between the two companies, with TCS already handling a significant portion of Aviva’s policy administration.

Under the terms of the agreement, TCS will provide end-to-end policy administration services for Aviva’s UK and Ireland business, including underwriting, claims processing, and customer service. The deal is expected to enhance Aviva’s operational efficiency, reduce costs, and improve customer experience.

The partnership will leverage TCS’ expertise in digital transformation, data analytics, and cloud computing to drive innovation and growth for Aviva. TCS will also invest in Aviva’s digital transformation journey, enabling the company to respond quickly to changing customer needs and market conditions.

The expanded partnership is a significant milestone in the relationship between TCS and Aviva, which began in 2007. Over the years, TCS has worked closely with Aviva to transform its business operations, implementing new technologies and processes to improve efficiency and customer satisfaction.

The deal is also a testament to TCS’ capabilities in the insurance sector, where it has a strong track record of delivering large-scale transformation programs for clients globally. TCS’ insurance expertise, combined with its digital capabilities, makes it an attractive partner for insurance companies looking to modernize their operations and improve customer engagement.

The partnership is expected to create new job opportunities in the UK and Ireland, as TCS expands its operations to support Aviva’s growing business. TCS has a significant presence in the UK, with over 18,000 employees across the country, and has been investing in local talent and infrastructure to support its growth plans.

In a statement, Aviva’s CEO, Amanda Blanc, said, “Our partnership with TCS has been instrumental in helping us to transform our business and improve our customer experience. We look forward to continuing our collaboration and leveraging TCS’ expertise to drive further innovation and growth.”

The expanded partnership between TCS and Aviva demonstrates the growing demand for digital transformation services in the insurance sector, as companies seek to modernize their operations and respond to changing customer needs. With its strong track record in the sector, TCS is well-positioned to support insurance companies on their digital transformation journeys.

Tata Consultancy has expanded its partnership with Aviva.

Tata Consultancy Services (TCS) has announced an expansion of its partnership with Aviva UK, a leading insurance, wealth, and retirement provider in the UK. The partnership will see TCS’ subsidiary, Diligenta UK, manage over 6.5 million policies on behalf of Aviva, including an additional portfolio of life insurance business. This expansion is a testament to the long-standing trust and commitment between TCS and Aviva, with a focus on delivering a customer-centric approach to digitization.

The partnership aims to provide a transformed experience for Aviva’s customers, with services including self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. TCS will leverage its BaNCS platform to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff.

The BaNCS platform supports conversational interfaces, agile product launch, and a rich set of domain APIs, enabling ecosystem play and interoperability across channels and business lines. The platform also provides advanced digital portals with in-built first-point resolution, straight-through processing, and risk control features, allowing carriers to provide enhanced self-service, contextualized communications, and experiences for policyholders and members.

The expansion of the partnership is part of TCS’ commitment to being a trusted innovation partner for leading businesses in the UK. With a 50-year presence in the UK, TCS works with over 200 of the nation’s top brands and has committed to creating 5,000 new jobs across the UK in the next three years. The organization holds a leadership position in software and IT services and has been ranked the number one IT service provider for customer satisfaction in the UK.

As part of this partnership, TCS will create a new Centre of Excellence, which will generate over 200 roles in data analysis, software development, and quality assurance. This investment in the UK is a significant milestone for TCS, demonstrating its commitment to the region and its desire to drive innovation and growth. Overall, the partnership between TCS and Aviva is a significant development in the UK’s insurance and financial services sector, with a focus on delivering exceptional customer experiences through digitization and innovation.

Aviva tops the 2025 UK Commercial Insurance Broker Survey as the market leader.

Aviva has received high praise from brokers in the 2025 UK Commercial Insurance Broker Survey conducted by GlobalData. The survey found that Aviva led the market in 10 out of 12 categories, including underwriting flexibility, digital capabilities, and AI integration. These elements are crucial in the rapidly changing insurance landscape, and Aviva’s performance reinforces its position as a preferred partner for brokers. The survey also highlighted the importance of affordability, with 28.4% of brokers citing price and premiums as the most critical factor when selecting an insurer. This is an increase from 26% in 2024, reflecting the ongoing economic pressures of inflation, rising interest rates, and increasing premium costs.

Aviva excelled in underwriting flexibility, with 24.8% of brokers choosing the insurer as the best in class. This is a significant increase from 19.6% in 2024, demonstrating the growing importance of flexibility in addressing complex client demands. The survey also found that Aviva’s digital capabilities, including its extranet sites and e-trading capabilities, were rated as top-tier by over half of the brokers surveyed. This solidifies Aviva’s strong position in online services and highlights its commitment to innovation and customer satisfaction.

The survey’s findings emphasize the critical role of adaptability and technological advancement in the insurance sector. Brokers are increasingly seeking insurers that offer tailored solutions, competitive pricing, and strong digital capabilities. Aviva’s substantial investments in digital transformation have positioned the company for continued leadership in the market. The survey’s results demonstrate that Aviva is well-equipped to meet the evolving needs of brokers and customers, and its commitment to innovation and customer satisfaction is likely to maintain its market leadership.

Overall, the 2025 UK Commercial Insurance Broker Survey highlights Aviva’s strengths in underwriting flexibility, digital capabilities, and AI integration. The company’s performance reinforces its position as a preferred partner for brokers and demonstrates its ability to adapt to the changing insurance landscape. As the industry continues to evolve, Aviva’s commitment to innovation and customer satisfaction is likely to drive its continued success.

Aviva Life Insurance introduces Smart Vitals, a pioneering fixed health benefit plan that incorporates wellness rewards.

Aviva Life Insurance has introduced a novel insurance plan called Smart Vitals, a first-of-its-kind fixed health benefit plan that incorporates wellness rewards. This innovative plan is designed to provide policyholders with a comprehensive health insurance coverage, while also encouraging them to prioritize their well-being through various wellness initiatives.

Smart Vitals offers a unique blend of fixed health benefits and wellness rewards, making it an attractive option for individuals seeking a holistic approach to health insurance. The plan provides a fixed benefit payout for various health-related expenses, such as hospitalization, surgeries, and diagnostic tests, ensuring that policyholders have a financial safety net in case of medical emergencies.

What sets Smart Vitals apart is its emphasis on wellness and preventive care. The plan offers rewards and incentives to policyholders who engage in healthy activities, such as regular exercise, healthy eating, and stress management. These rewards can be redeemed for various wellness services, such as gym memberships, yoga classes, and health check-ups, promoting a proactive approach to health and wellness.

The plan also features a unique “Vitality Score” system, which tracks policyholders’ health and wellness activities, providing them with a personalized scorecard. This scorecard enables policyholders to monitor their progress, set health goals, and make informed decisions about their lifestyle choices. The Vitality Score also determines the level of rewards and benefits that policyholders are eligible for, providing a tangible incentive to prioritize their health and wellness.

Aviva Life Insurance’s Smart Vitals plan is a significant departure from traditional health insurance plans, which often focus solely on providing financial coverage for medical expenses. By incorporating wellness rewards and preventive care initiatives, Smart Vitals encourages policyholders to take an active role in maintaining their health, reducing the risk of chronic diseases and improving their overall quality of life.

Overall, Aviva Life Insurance’s Smart Vitals plan is a pioneering initiative in the health insurance sector, offering a unique blend of fixed health benefits and wellness rewards. By promoting a proactive approach to health and wellness, Smart Vitals has the potential to revolutionize the way individuals think about health insurance, making it a valuable addition to the Indian insurance market.

Aviva Life Insurance has introduced Smart Vital, a pioneering fixed health benefit plan that incorporates wellness rewards, as reported by Magzter.

Aviva Life Insurance has introduced a groundbreaking fixed health benefit plan called Smart Vital. This innovative plan is designed to provide policyholders with a comprehensive health insurance solution that not only covers medical expenses but also encourages wellness and rewards healthy habits.

Smart Vital is a first-of-its-kind plan that offers a fixed benefit payout for specified medical procedures and illnesses, ensuring that policyholders receive a predetermined amount to cover their medical expenses. This approach helps to alleviate the financial burden of medical treatments, allowing individuals to focus on their recovery without worrying about the costs.

One of the distinctive features of Smart Vital is its wellness rewards program. Policyholders can earn rewards by engaging in healthy activities, such as regular exercise, healthy eating, and stress management. These rewards can be redeemed for discounts on premiums, additional coverage, or other wellness-related benefits.

The plan also includes a range of value-added services, such as access to health and wellness experts, personalized health coaching, and fitness tracking. These services are designed to support policyholders in maintaining a healthy lifestyle and preventing illnesses.

Smart Vital is available in various variants, allowing policyholders to choose the plan that best suits their needs and budget. The plan offers flexibility in terms of coverage, with options to increase or decrease the coverage amount as needed.

The launch of Smart Vital is a significant development in the health insurance market, as it addresses the growing need for comprehensive and affordable health insurance solutions. With its unique blend of fixed health benefits and wellness rewards, Smart Vital is poised to revolutionize the way individuals approach health insurance.

By providing a fixed benefit payout and encouraging healthy habits, Aviva Life Insurance aims to empower policyholders to take control of their health and wellbeing. The plan’s focus on prevention and wellness is a significant departure from traditional health insurance plans, which often focus solely on providing coverage for medical expenses.

Overall, Smart Vital is an innovative and customer-centric health insurance plan that offers a fresh approach to health insurance. Its unique features and benefits make it an attractive option for individuals seeking comprehensive and affordable health insurance solutions. With its launch, Aviva Life Insurance has reinforced its commitment to providing innovative and customer-focused insurance solutions that meet the evolving needs of policyholders.

Axa’s retail direct director is leaving to rejoin Aviva.

David Pearce, a former director at Axa, has announced that he will be leaving the company after four years to rejoin Aviva, where he previously worked for over 15 years. Pearce first joined Aviva in 2005 as a claims handler and worked his way up to become the head of retail for new business trading in 2020. He left Aviva in 2022 to join Axa as its director for retail direct, a role he held until December 2025.

In a LinkedIn post, Pearce expressed his gratitude to his team at Axa, stating that he had a “fantastic” four years at the company and that he was proud of what they had achieved together. He also thanked his team members, past and present, for making his time at Axa enjoyable, challenging, and fun.

Pearce will now be taking on a new role as commercial director for Aviva Zero, a program launched by Aviva in 2022 that allows policyholders to offset the carbon emissions created from the miles they drive. Aviva Zero is a key initiative in Aviva’s efforts to reduce its environmental impact, and Pearce’s appointment to this role suggests that the company is committed to continuing to develop and expand this program.

Pearce expressed his excitement about his new role, thanking the Aviva Zero team for their warm welcome. His return to Aviva marks a new chapter in his career, and it will be interesting to see how he contributes to the company’s ongoing efforts to innovate and grow. With his experience and expertise, Pearce is well-positioned to make a significant impact in his new role and help drive the success of Aviva Zero. Overall, Pearce’s move is a significant development in the insurance industry, and it will be worth watching how he navigates his new role and contributes to Aviva’s continued growth and innovation.

The average value of a handbag and its contents has risen by approximately 33%.

The average value of a handbag and its contents has increased by 34% over the last four years, from £1,217 in 2021 to £1,633 in 2025, according to Aviva’s claims data. This rise is likely due to people investing in more expensive handbags and valuables. The data also reveals that theft away from home accounts for almost half (49%) of all handbag claims, while accidental damage accounts for 38% of claims. Some of the most common types of handbag claims include theft, accidental damage, and loss of contents.

Aviva’s Head of Home and Travel Underwriting, Carolyn Scott, notes that the value of handbags and their contents can quickly add up, and that people should consider taking out optional Personal Belongings cover to protect their possessions anywhere in the world. She also suggests considering Accidental Damage cover to protect against spills and rips that happen in the home.

To protect their handbags and contents, Aviva offers several tips, including checking their insurance policy to ensure they have adequate cover, considering add-ons such as Accidental Damage and Personal Belongings, and being mindful of the contents of their bag. They also advise keeping their handbag close and closed, storing it securely when not in use, and maintaining it regularly to prevent damage.

Some notable examples of handbag claims include a designer handbag and its contents worth over £20,000 being stolen, as well as claims for misplaced handbags, swiped handbags while shopping, and stolen bags while traveling. Aviva also notes that people should be careful about sharing their handbag purchases on social media, as this can make them a target for thieves.

Overall, the data suggests that people are investing in more expensive handbags and valuables, and that they should take steps to protect their possessions from theft and accidental damage. By taking out adequate insurance cover and being mindful of their handbag and its contents, people can help to minimize the risk of loss or damage. Aviva’s tips and advice can help people to protect their handbags and contents, and to ensure that they are adequately insured in the event of a claim.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva UK, which now covers over 6.5 million policies.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a UK-based insurance, wealth, and retirement provider, to manage an additional 1.1 million policies. This brings the total number of policies managed by TCS’s subsidiary, Diligenta UK, to over 6.5 million. The expanded engagement is part of a 15-year contract worth $2.5 billion that TCS won with Aviva in the previous year.

TCS will leverage its advanced digital platform, BaNCSTM, to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff. The platform provides a range of features, including self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. The BaNCSTM platform is designed to support conversational interfaces, reducing time-to-market for new products and enabling interoperability across channels and business lines.

The expanded partnership is a significant milestone for TCS, which has committed to creating 5,000 new jobs in the UK over the next three years. The company’s President, BFSI Products & Platforms, R Vivekanand, stated that Aviva’s ongoing trust in TCS’s services demonstrates the depth of their collaboration and the company’s ability to deliver high-quality services.

TCS’s BaNCSTM platform has been successfully used to migrate several million policies in the past, and its advanced features, such as the product configurator, enable carriers to provide policyholders and members with enhanced self-service capabilities, contextualized communications, and insights. The platform’s one-platform ecosystem and open products philosophy also enable the building of advanced digital portals with in-built first-point resolution, straight-through processing, and risk control features.

The partnership with Aviva is a significant win for TCS, which has been investing heavily in its digital platform and services to stay ahead in the fast-changing tech landscape. The company’s commitment to creating new jobs in the UK and its leadership position in software and IT services make it an attractive partner for businesses looking to digitize their operations and improve customer experience. Despite facing some challenges, including a recent lawsuit, TCS remains a major player in the industry, and its partnership with Aviva is a testament to its ability to deliver high-quality services and support the growth of its clients.

Aviva Life Insurance won Product of the Year 2025 awards in the categories of Retirement Income and ULIP.

Aviva Life Insurance has been awarded the prestigious “Product of the Year 2025” in two categories: Retirement Income and Unit-Linked Insurance Plans (ULIPs). This recognition is a testament to the company’s commitment to providing innovative and customer-centric products that cater to the evolving needs of its policyholders.

The award is a significant achievement for Aviva Life Insurance, as it demonstrates the company’s ability to design and deliver products that meet the highest standards of excellence. The Retirement Income category award acknowledges Aviva’s efforts in creating products that help individuals plan and secure their retirement goals. The company’s retirement income products are designed to provide a steady stream of income, ensuring that policyholders can maintain their standard of living even after they retire.

In the ULIP category, Aviva’s products have been recognized for their ability to offer a unique combination of investment and insurance benefits. ULIPs are popular among investors who seek to grow their wealth while also protecting their loved ones financially. Aviva’s ULIP products offer a range of investment options, allowing policyholders to choose from various asset classes and investment strategies.

The “Product of the Year 2025” award is a result of a rigorous evaluation process, which involves assessing various aspects of the products, including their features, benefits, and customer experience. The award is a reflection of Aviva Life Insurance’s dedication to innovation, customer satisfaction, and regulatory compliance.

This recognition is expected to further enhance Aviva Life Insurance’s reputation as a leading life insurance provider in the industry. The company’s products are designed to address the diverse needs of its customers, and this award is a testament to its ability to deliver on its promises. With this award, Aviva Life Insurance reinforces its commitment to providing top-notch products and services that meet the evolving needs of its policyholders.

The award also highlights the company’s focus on digital transformation and customer engagement. Aviva Life Insurance has been investing heavily in digital technologies to enhance the customer experience, simplify processes, and improve accessibility. The company’s digital platforms and tools enable policyholders to easily purchase, manage, and track their policies, making it a convenient and user-friendly experience.

Overall, the “Product of the Year 2025” award is a significant milestone for Aviva Life Insurance, demonstrating its expertise in designing and delivering innovative products that meet the highest standards of excellence. The company’s commitment to customer satisfaction, regulatory compliance, and digital transformation has earned it a reputation as a trusted and reliable life insurance provider.

A man’s £20,000 life insurance claim with Aviva has been rejected, despite his wife having only months to live, according to a report in The Times.

A devastating story has been reported by The Times, highlighting the distressing situation of a couple dealing with a terminal illness and a rejected life insurance claim. The wife, who has only months to live, had a £20,000 life insurance policy with Aviva, which was intended to provide financial support and comfort during this difficult time. However, Aviva has rejected the couple’s claim, leaving them in a state of emotional and financial turmoil.

The couple had been paying premiums for the policy, which was supposed to pay out a lump sum in the event of the wife’s passing. However, when they submitted the claim, Aviva cited a technicality, stating that the wife had not disclosed a pre-existing medical condition when taking out the policy. The couple disputes this claim, arguing that they had fully disclosed all relevant information and that Aviva had failed to properly assess the wife’s medical history.

The rejection of the claim has caused significant distress for the couple, who are already dealing with the emotional burden of the wife’s terminal illness. The husband has expressed his frustration and disappointment with Aviva’s decision, stating that the company seems more interested in finding ways to avoid paying out than in providing support to policyholders in need.

This case highlights the importance of carefully reviewing insurance policies and ensuring that all relevant information is disclosed. It also raises questions about the fairness and transparency of the insurance industry, particularly when it comes to claims handling. The couple’s experience serves as a warning to others to carefully read and understand the terms and conditions of their policies and to seek advice if they are unsure about any aspect of their coverage.

The rejection of the claim has also sparked a wider debate about the insurance industry’s treatment of policyholders. Many have expressed outrage and disappointment at Aviva’s decision, arguing that it is unfair and unjust to deny a claim in such circumstances. The case has also raised concerns about the lack of transparency and accountability in the insurance industry, with some calling for greater regulation and oversight to protect consumers.

In conclusion, the story of the couple’s rejected life insurance claim is a heartbreaking reminder of the importance of carefully reviewing insurance policies and the need for greater transparency and accountability in the insurance industry. The case serves as a warning to others to be vigilant and to seek advice if they are unsure about any aspect of their coverage. It also highlights the need for greater empathy and understanding from insurance companies, particularly when dealing with policyholders who are facing difficult and emotional circumstances.

Ex-Aviva leader Cathryn Riley and Lloyd’s Dhruv Patel receive CBE honours

Two prominent figures in the insurance industry, Cathryn Riley and Dhruv Patel, have been awarded a Commander of the Order of the British Empire (CBE) in Britain’s 2026 New Year Honours list. The awards were announced on January 2, 2026, and recognize their services to business leadership, inclusion, civic leadership, and charity.

Cathryn Riley, a former executive at Aviva, was awarded a CBE for her services to business leadership and inclusion. She has held senior roles in several financial services organizations, including the Financial Services Compensation Scheme (FSCS), which compensates customers when financial firms fail. Riley has also held executive positions at CGU, Aviva, Bupa, PwC, and British Airways, and currently serves as an independent non-executive director and chairs the remuneration committee at Nucleus Financial.

Dhruv Patel, a Lloyd’s of London member, was awarded a CBE for his services to civic leadership and charity. He already held an OBE (Officer of the Order of the British Empire) and has been recognized for his work in the insurance market. Patel has written on LinkedIn that honors are not destinations, but reminders of responsibility, and that recognition should translate into continued work that helps others thrive.

The New Year Honours list is a prestigious annual roll-call of people recognized by the King for their service in public life, business, and charity. A CBE is a senior grade in the UK’s honors system, and these awards highlight the importance of inclusion and civic work in the insurance industry. The awards come at the start of a new business year, when executive profiles and board credentials are under fresh scrutiny.

Non-executive directors like Riley and Patel play a crucial role in overseeing strategy, risk, and governance from the boardroom, and their awards recognize their contributions to the industry. The awards also demonstrate the value placed on inclusion and civic leadership in the insurance sector, and the importance of recognizing and rewarding individuals who have made significant contributions to these areas. Overall, the awards are a testament to the dedication and hard work of Riley and Patel, and serve as a reminder of the importance of responsible leadership in the insurance industry.

Aviva’s protection sales have declined by 16%, despite the company reporting strong overall results.

Aviva, a leading insurance company, has released its half-year results for 2025, showing a mixed performance across its various business segments. Despite a 16% drop in protection sales, the company reported growth in its other businesses, with insurance, wealth, and retirement (IWR) sales rising 9% to £21.5 billion. Operating profit also increased by 22% to £1.07 billion, with two-thirds of this profit coming from Aviva’s wealth, health, and general insurance operations.

The decline in protection sales was attributed to the consolidation of product lines following Aviva’s acquisition of AIG Life in 2024. Doug Brown, CEO of insurance, wealth, and retirement, explained that the company had anticipated this decline, as the consolidation of propositions would naturally lead to a reduction in sales. However, he noted that the value of new business had improved despite lower volumes.

On a more positive note, Aviva’s wealth division delivered a strong performance, with net flows increasing by 16% year-on-year to £5.8 billion. The company’s adviser platform saw significant growth, driven by strong inflows and retention, while direct wealth growth remained robust. Aviva also won 283 new workplace pension schemes, with member contributions reaching £1 billion per month.

Brown emphasized the importance of scale in delivering benefits for customers and advisers, allowing the company to invest in propositions and bring better outcomes for customers. He highlighted the launch of onshore bonds on the Adviser Platform, responding to adviser demand following inheritance tax changes. The company also saw strong performance in its retirement division, with individual annuity sales up 29% and significant growth in open-market volumes.

Overall, Aviva’s half-year results demonstrate the company’s ability to adapt to changes in the market and deliver growth across its various business segments. While the decline in protection sales is a setback, the company’s strong performance in its wealth and retirement divisions suggests a positive outlook for the future. With its focus on innovation and customer outcomes, Aviva is well-positioned to continue delivering benefits for its customers and advisers.

Tesco partners with Aviva to provide life insurance to customers

Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. This partnership will provide customers with access to affordable life cover, starting from £5 a month, while also benefiting from Tesco’s customer rewards. The life insurance proposition will be marketed by Tesco through various channels, including online, social media, and in-store promotions. Customers will be able to take out cover via a digital quote and apply service, making it easy and convenient to purchase.

The partnership aims to meet the needs of families across the UK, providing them with high-quality cover and peace of mind. Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, expressed his delight in working with Aviva, citing the combination of Tesco’s trusted brand and Aviva’s expertise as a key factor in bringing high-quality cover to customers.

In addition to life insurance, customers who take out the plan will also have access to other services from Aviva, designed to support their health and wellbeing. Daren Boys, protection distribution director at Aviva, highlighted the partnership’s potential to create wider market awareness and greater access to insurance, helping more families feel financially resilient.

The partnership is part of Aviva’s strategy to grow its distribution footprint and expand its reach through intermediary, direct, and partnership channels. By teaming up with Tesco, Aviva aims to increase customer growth and provide more people with access to its insurance products. The partnership is a significant development in the insurance market, and it will be interesting to see how it evolves in the coming months. With its focus on customer convenience, affordability, and wellbeing, the Aviva-Tesco partnership is well-positioned to make a positive impact on the lives of many families across the UK.

Aviva has completed a £160 million bulk purchase annuity (BPA) deal with the SG Pension Fund.

Aviva, a leading insurance and financial services company, has completed a £160 million bulk purchase annuity (BPA) buy-in with the SG Pension Fund, securing the benefits of over 1,900 members. The scheme sponsor is Portakabin Limited, a provider of modular building infrastructure. The transaction was facilitated by Aon, who led the process, with legal advice provided by Gowling.

The deal marks a significant milestone in Aviva’s relationship with the SG Pension Fund and Portakabin, following the successful addition of Portakabin’s defined contribution (DC) scheme to the Aviva Master Trust in 2024. The transaction ensures a positive member experience by allowing some scheme members to continue accessing their Additional Voluntary Contribution (AVC) funds as a primary source of tax-free cash.

The deal was praised by all parties involved, with Sean Rooney, Senior BPA Deal Manager at Aviva, stating that it demonstrates the company’s continued focus on delivering tailored solutions that meet the evolving needs of its clients. Tony Sharp, Chair of Trustees, expressed his pleasure at working closely with the sponsor and advisers to achieve a great outcome for fund members.

The transaction was also commended for its collaborative approach, with Chris Martin, Chair of the Joint Working Group, highlighting the importance of teamwork between the Trustee, sponsor, and advisers in delivering a great outcome for fund members. Matt Cook, Associate Partner at Aon, added that the deal is a great example of how having nimble governance in place, along with a clear focus on objectives, can drive the best outcome from the insurance market.

Overall, the transaction strengthens Aviva’s position in the market and demonstrates its commitment to providing secure and tailored solutions for its clients. The deal also highlights the importance of collaboration and effective governance in achieving positive outcomes for pension fund members. With the completion of this transaction, Aviva looks forward to welcoming the scheme members to its platform and continuing to work with the Trustee and sponsor to support the fund over the coming years.

Aviva has signed a new protection distribution agreement with NFU Mutual.

Aviva, a leading insurance provider, has entered into a new multi-year partnership with NFU Mutual, the UK’s largest rural insurer. The partnership will enable NFU Mutual to distribute Aviva’s individual protection insurance products to its members and new customers. The agreement covers a range of products, including life insurance, whole of life insurance, critical illness, income protection, relevant life, and business life insurance.

NFU Mutual will offer these products through its agency network, face-to-face sales force, and a non-advised telephony team, using the Aviva Connect portal. This partnership is a continuation of the successful affiliation that was part of Aviva’s acquisition of the former AIG Life business. The agreement marks a significant milestone in the growth of Aviva’s protection business, which is built on a solid foundation.

Daren Boys, Protection Portfolio Distribution Director at Aviva, expressed his delight at the partnership, stating that it will enable Aviva to bring its life protection products to NFU Mutual’s members, helping to protect the UK’s farming community and secure their financial futures. Graham Harvey, Head of Financial Services at NFU Mutual, added that the partnership reflects the company’s commitment to supporting the financial wellbeing of rural and farming communities.

The partnership will provide NFU Mutual’s customers with access to a comprehensive range of protection solutions, backed by trusted advice and high-quality products. By working closely with Aviva, NFU Mutual aims to ensure that its customers can safeguard their families and businesses for the future. The agreement is a positive development for both companies, and it is expected to have a significant impact on the UK’s protection market.

Overall, the partnership between Aviva and NFU Mutual is a strategic move that will benefit both companies and their customers. It will provide NFU Mutual’s members and customers with access to a wide range of protection products, while also supporting the growth of Aviva’s protection business. The partnership is a testament to the strong working relationship between the two companies and their commitment to providing high-quality products and services to their customers.

Tata Consultancy Services (TCS) has strengthened its partnership with Aviva UK to enhance the life and pensions customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies. Aviva has entrusted TCS with an additional portfolio of life insurance business, which will be managed by TCS’ subsidiary, Diligenta UK. This partnership aims to deliver a customer-centric approach to digitization, centered around the New Consumer Duty Principles, to ensure positive outcomes for customers. The expanded partnership will enable self-service capabilities for customers, digitally powered service delivery centers, and a simplified technology landscape.

TCS will leverage its BaNCSTM platform to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff. The platform supports conversational interfaces, agile product launch, and a rich set of domain APIs that simplify ecosystem play and enable interoperability. The partnership is a testament to TCS’ commitment to being a trusted innovation partner for leading businesses in the UK.

R Vivekanand, President of BFSI Products & Platforms at TCS, stated that the company’s enduring partnership with Aviva has continually strengthened and delivered better experiences for customers. TCS remains dedicated to delivering exceptional experiences for Aviva and its customers, and will continue to invest in its BaNCSTM platform and services to stay ahead in the fast-changing tech landscape.

The expanded partnership will enable TCS to build on its existing relationship with Aviva, which has been in place for many years. TCS has a 50-year presence in the UK and works with over 200 of the nation’s top brands. The company has recently committed to creating 5,000 new jobs across the UK in the next three years and holds a leadership position in software and IT services. TCS has also been ranked the number one IT service provider for customer satisfaction in the UK in an independent survey of CIOs from the largest IT spending organizations in the country.

Overall, the expanded partnership between TCS and Aviva demonstrates the depth of their collaboration and TCS’ commitment to delivering exceptional experiences for Aviva and its customers. The partnership will enable TCS to build on its existing strengths in the UK market and deliver innovative solutions to support Aviva’s business goals.

Tata Consultancy Services (TCS) has strengthened its long-term partnership with Aviva in the UK.

Tata Consultancy Services (TCS) has announced the expansion of its partnership with Aviva, a leading insurance provider in the UK. The partnership will see TCS’ subsidiary, Diligenta UK, manage over 6.5 million policies on behalf of Aviva, providing end-to-end policy administration services. This expansion is a testament to the long-standing trust and commitment between TCS and Aviva, with TCS having delivered transformed services and outcomes for Aviva’s customers over the years.

The partnership aims to provide a customer-centric approach to digitization, centered around the New Consumer Duty Principles, which ensure positive outcomes for customers. This includes self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. TCS will leverage its BaNCS platform and contextual knowledge to improve service quality and enhance the experience for all stakeholders, including policy holders, advisers, and operational staff.

The TCS BaNCS platform supports conversational interfaces, agile product launch, and ecosystem play, enabling carriers to provide policy holders and members with enhanced self-service, contextualized communications, experiences, and insights. The platform has successfully migrated several million policies to its advanced digital platform, and Diligenta remains committed to delivering highly digitized and automated services.

The partnership demonstrates TCS’ commitment to being a trusted innovation partner for leading businesses in the UK. With a 50-year presence, TCS works with over 200 of the nation’s top brands and has committed to creating 5,000 new jobs across the UK in the next three years. TCS holds a leadership position in software and IT services and has been ranked the number one IT service provider for customer satisfaction in the UK.

R Vivekanand, President of BFSI Products & Platforms at TCS, stated that the partnership is a testament to the depth of collaboration between TCS and Aviva, and that TCS remains dedicated to delivering an exceptional experience for Aviva and its customers. The expansion of the partnership is expected to enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry. Overall, the partnership between TCS and Aviva is a significant milestone in the UK’s insurance industry, demonstrating the power of digital transformation and the importance of customer-centric approaches.

Aviva is expanding its policy administration capabilities through a partnership with Diligenta, a subsidiary of Tata Consultancy Services (TCS).

Aviva, a UK-based insurance company, has expanded its policy administration services contract with Tata Consultancy Services (TCS), increasing the total number of policies managed to over 6.5 million. TCS subsidiary Diligenta will administer an additional 1.1 million life insurance policies under this new arrangement. This expansion allows Aviva to apply a consistent customer experience across its portfolio by adopting an enterprise-wide digitization model that supports new consumer duty principles.

The partnership between Aviva and TCS aims to improve service delivery through self-service options for customers, enhanced digital service centers, and a streamlined technology environment. TCS uses its BaNCS platform and insurance sector knowledge to support policyholders, advisers, and operational staff across these services. The BaNCS system includes a product configurator that enables quicker introduction of new offerings, reducing time-to-market to a few days.

The platform also supports straight-through processing and first-point resolution, while providing risk management features. R Vivekanand, president of TCS BFSI Products & Platforms, stated that the company remains dedicated to delivering an exceptional experience for Aviva and its customers. TCS continues to invest in its BaNCS platform and services to stay ahead in the fast-changing tech landscape, aiming to enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

This expansion is not the first between Aviva and TCS, as the partnership was previously expanded in January last year, when the policy administration services covered 5.5 million policies. The collaboration between the two companies is built on mutual trust and commitment, and Aviva’s decision to entrust TCS with additional portfolios demonstrates the depth of their partnership. The move is intended to improve the overall customer experience, and TCS is committed to delivering exceptional services to Aviva and its customers.

The use of Diligenta’s digital platform has already been successful in migrations involving several million policies for Aviva, and it is designed to facilitate core processes through conversational interfaces. The platform’s ability to support new consumer duty principles and provide a consistent customer experience across Aviva’s portfolio is expected to enhance the company’s service delivery and improve customer satisfaction. Overall, the expanded partnership between Aviva and TCS is a significant step towards improving the customer experience and staying ahead in the fast-changing tech landscape.

Aviva has appointed Saatchi & Saatchi as its new creative agency following a competitive pitch.

Aviva, a UK-based insurance company, has appointed Saatchi & Saatchi as its new creative agency following a competitive pitch process. This move marks a significant change for the brand as it seeks to evolve its communications in a highly competitive insurance market. The appointment brings an end to Aviva’s long-standing relationship with adam&eveDDB, which had handled the insurer’s creative account for nearly ten years.

During its tenure, adam&eveDDB delivered several high-profile brand platforms for Aviva, including the “Make It Click” campaign launched in 2022, which aimed to simplify complex financial decisions for consumers. However, the agency chose not to re-pitch for the creative business, and Aviva initiated a review of its creative account in the summer of 2025. The review was managed by Ingenuity+, and the shortlist was narrowed down to Saatchi & Saatchi, Havas, and AMV BBDO.

Saatchi & Saatchi’s appointment is seen as a significant win for the agency, adding to its recent momentum in securing major creative accounts. The agency will be responsible for evolving Aviva’s brand communications, which is a crucial task given the competitive nature of the UK insurance market. Aviva’s media planning and buying arrangements remain unchanged, with Publicis Media continuing to handle the business.

The change in creative agency is expected to lead to a repositioning of Aviva’s brand communications, with the company seeking to stay closely attuned to changing audience expectations. The UK insurance market is highly competitive, and Aviva will be looking to Saatchi & Saatchi to help it stand out and attract consumer attention. While neither Aviva nor Saatchi & Saatchi has made an official announcement, the appointment is believed to cover Aviva’s core creative mandate.

Overall, the appointment of Saatchi & Saatchi as Aviva’s new creative agency marks a significant development for the brand, and it will be interesting to see how the agency helps Aviva evolve its communications in the highly competitive insurance market. With its expertise and experience, Saatchi & Saatchi is well-placed to help Aviva achieve its goals and stay ahead of the competition.

Aviva awards creative account to Saatchi & Saatchi – Campaign

Aviva, the UK’s largest insurer, has awarded its creative account to Saatchi & Saatchi, following a competitive pitch process. The appointment marks a significant win for the agency, which will now be responsible for developing and implementing Aviva’s marketing strategy across all its brands.

The decision to appoint Saatchi & Saatchi comes after a thorough review of Aviva’s marketing approach, which aimed to find an agency that could help the company connect with its customers on a deeper level. Aviva’s marketing team was impressed by Saatchi & Saatchi’s creative approach, which focused on creating emotionally resonant campaigns that would help the brand stand out in a crowded market.

Saatchi & Saatchi’s pitch was led by its chief creative officer, Guillermo Vega, who presented a bold and innovative strategy that aligned with Aviva’s ambitions. The agency’s team demonstrated a deep understanding of Aviva’s business and its customers, and presented a range of creative ideas that showcased the brand’s commitment to helping people navigate life’s uncertainties.

The appointment of Saatchi & Saatchi marks a new chapter in Aviva’s marketing journey, as the company seeks to build a more personal and meaningful connection with its customers. Aviva’s marketing team is confident that Saatchi & Saatchi’s creative expertise and strategic thinking will help the brand to cut through the noise and resonate with its target audience.

As part of the appointment, Saatchi & Saatchi will be responsible for developing Aviva’s brand positioning, advertising, and digital marketing campaigns. The agency will work closely with Aviva’s in-house marketing team to ensure that all marketing activity is aligned with the company’s business objectives and values.

The win is a significant boost for Saatchi & Saatchi, which has been expanding its client roster in recent years. The agency has a strong track record of delivering creative and effective campaigns for its clients, and Aviva’s appointment is a testament to its reputation as a leading creative agency.

Overall, the appointment of Saatchi & Saatchi is an exciting development for Aviva, as the company seeks to take its marketing to the next level. With Saatchi & Saatchi on board, Aviva is well-placed to create innovative and engaging campaigns that will help the brand to connect with its customers and achieve its business objectives.

TCS powers Aviva UK expansion with BaNCS

Aviva, a leading insurance provider, has expanded its long-term partnership with Tata Consultancy Services (TCS) to transform the life and pensions customer experience. TCS will now manage over 6.5 million policies on behalf of Aviva through its FCA-regulated subsidiary, Diligenta UK. This move aims to provide a more customer-centric approach to digitization, enabling Aviva to deliver better services and outcomes for its customers.

TCS, a digital transformation and technology partner, has a proven track record of delivering exceptional customer experiences through its TCS BaNCS platform. The platform is designed to help financial services institutions enhance end-customer experience, gain operational efficiency, and embrace open and innovative technologies. With over 500 financial institutions worldwide using TCS BaNCS, the company has established itself as a leader in the industry.

The partnership between Aviva and TCS has been built on mutual trust and commitment over many years. R Vivekanand, president for BFSI products and platforms at TCS, stated that the company is dedicated to delivering an exceptional experience for Aviva and its customers. TCS will continue to invest in its TCS BaNCS platform and services to stay ahead in the fast-changing tech landscape and enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

The expanded partnership will enable Aviva to provide its customers with self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. This aligns with the New Consumer Duty Principles, which aim to ensure positive outcomes for customers. By entrusting TCS with an additional portfolio of Life Insurance business, Aviva is demonstrating its confidence in the company’s ability to deliver transformed services and experiences for its customers. The partnership is expected to drive significant benefits for Aviva’s customers, including improved service delivery, enhanced customer experience, and increased operational efficiency.

Tata Consultancy Services (TCS) has strengthened its partnership with UK-based investment firm Aviva, expanding its policy management portfolio by 1.1 million additional policies.

Tata Consultancy Services (TCS), the largest IT services company in India, has announced that it has been entrusted with an additional portfolio of life insurance business by Aviva, a leading insurance provider. This expansion of their partnership aims to provide transformed services, experiences, and outcomes for Aviva’s customers, building on the successful long-term collaboration between the two companies.

The partnership between TCS and Aviva has been characterized by the delivery of high-quality services and experiences that have met the evolving needs of Aviva’s customers. By entrusting TCS with this additional portfolio, Aviva is leveraging TCS’s expertise and capabilities to drive further transformation and innovation in its life insurance business.

TCS has a proven track record of delivering complex IT projects and providing business process outsourcing services to clients across various industries, including insurance. The company’s expertise in digital transformation, cloud computing, and data analytics will enable Aviva to enhance its customer engagement, improve operational efficiency, and drive business growth.

The expansion of the partnership is a testament to the trust and confidence that Aviva has in TCS’s abilities to deliver transformed services and experiences. It also reflects the growing demand for digital transformation and innovation in the insurance industry, where companies are seeking to leverage technology to improve customer outcomes, reduce costs, and drive business growth.

By working together, TCS and Aviva will be able to provide Aviva’s customers with enhanced services, improved experiences, and better outcomes. The partnership will also enable Aviva to stay ahead of the competition and respond to the evolving needs of its customers in a rapidly changing market.

Overall, the expansion of the partnership between TCS and Aviva is a significant development that highlights the growing importance of digital transformation and innovation in the insurance industry. It also demonstrates the trust and confidence that Aviva has in TCS’s abilities to deliver transformed services and experiences, and is a testament to the successful long-term collaboration between the two companies.

Tata Consultancy Services (TCS) has strengthened its partnership with Aviva by expanding its life and pensions services.

TCS, a global IT services leader, and Aviva, a major UK insurance player, have announced an expansion of their partnership to enhance life and pensions services. This collaboration aims to leverage technology to improve customer experiences, making transactions smoother and more efficient. TCS brings its expertise in digital solutions, while Aviva contributes its experience in insurance and financial services. Together, they will focus on customer-centric digital innovations to reshape how clients interact with life and pension services.

The expanded partnership will introduce new digital tools to simplify the management of life and pension products, promising faster response times, more personalized services, and a more straightforward online experience for customers. This approach is timely, given the increasing demand for digital solutions. The deal has implications for the UK InsurTech scene, highlighting the importance of technology in the insurance industry. By enhancing customer experiences, TCS and Aviva are positioning themselves as forward-thinking leaders, potentially influencing other companies to adopt similar strategies.

This partnership signifies a shift towards more technology-driven customer service in insurance, as traditional players adapt to meet modern demands. The collaboration is expected to improve the overall customer experience, making it easier for clients to manage their life and pension products. With TCS’s expertise in digital solutions and Aviva’s experience in insurance, the partnership is well-positioned to drive innovation in the industry.

The expansion of the partnership is a significant development in the UK insurance market, as it demonstrates the growing importance of technology in the sector. As the insurance industry continues to evolve, it is likely that more companies will follow suit and invest in digital solutions to improve customer experiences. The partnership between TCS and Aviva is a positive step towards this goal, and it will be interesting to see how the collaboration develops in the future.

Overall, the partnership between TCS and Aviva is a significant development in the UK insurance market, highlighting the importance of technology in the industry. The collaboration is expected to improve customer experiences, drive innovation, and position both companies as leaders in the InsurTech landscape. As the insurance industry continues to evolve, it is likely that more companies will invest in digital solutions to meet the changing demands of customers.

Tata Consultancy Services (TCS) has partnered with Aviva UK to enhance the customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies through its subsidiary, Diligenta UK. This partnership aims to provide end-to-end policy administration services, leveraging TCS’ FCA-regulated platform to deliver a customer-centric approach to digitization. The expanded partnership will enable Aviva to offer its customers self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape.

The partnership is built on mutual trust and commitment, with TCS investing in its BaNCS platform to stay ahead in the rapidly changing tech landscape. The platform is designed to enhance the end-to-end customer experience in the UK Life and Pensions industry. TCS’ BaNCS platform and contextual knowledge improve service quality, enabling faster resolutions, improved access to information, and better outcomes for customers.

Diligenta has successfully migrated several million policies to the TCS BaNCS digital platform, which supports a conversational interface to guide users through their business journeys. The platform resides on a digital core, providing a robust foundation for Aviva’s Life Insurance and Pension business. The partnership is centered around the New Consumer Duty Principles, ensuring positive outcomes for customers and aligning with the UK’s regulatory requirements.

The expansion of the partnership is a testament to the success of the long-standing relationship between TCS and Aviva. R Vivekanand, President of BFSI Products & Platforms at TCS, emphasized the company’s commitment to delivering a better experience for customers through its investments in the BaNCS platform and services. The partnership is expected to drive further growth and innovation in the UK Life and Pensions industry, with a focus on customer-centricity and digital transformation. Overall, the expanded partnership between TCS and Aviva is a significant development in the UK insurance market, with the potential to set new benchmarks for customer experience and service delivery.

TCS has expanded its partnership with UK-based investment firm Aviva, taking on the management of an additional 1.1 million policies.

Tata Consultancy Services (TCS) has expanded its partnership with UK-based investment firm Aviva to manage an additional 1.1 million policies. This move is a significant expansion of the existing partnership between the two companies, which was first announced in 2019. Under the new agreement, TCS will provide end-to-end services for Aviva’s policy administration, including underwriting, claims processing, and customer service.

The partnership is expected to help Aviva improve its operational efficiency, reduce costs, and enhance customer experience. TCS will leverage its digital platforms and expertise in insurance to transform Aviva’s policy administration operations, making them more agile, flexible, and responsive to changing customer needs.

The expanded partnership is a testament to the success of the initial engagement between TCS and Aviva. The two companies have been working together since 2019, when TCS was appointed as Aviva’s strategic partner to manage its policy administration operations. The initial partnership covered around 1.8 million policies, and the new agreement increases this number to 2.9 million policies.

The deal is also a significant win for TCS, which has been expanding its presence in the UK market. The company has a strong track record of delivering large-scale transformation programs for insurance companies globally, and the expanded partnership with Aviva reinforces its position as a leading player in the insurance sector.

The partnership is expected to create new job opportunities in the UK, as TCS will be hiring additional staff to support the expanded operations. The company has a significant presence in the UK, with multiple offices and delivery centers across the country.

The deal is also a reflection of the growing trend of insurance companies partnering with technology firms to transform their operations and improve customer experience. The insurance industry is undergoing significant changes, driven by technological advancements, changing customer expectations, and increasing competition. As a result, insurance companies are looking to partner with technology firms like TCS to leverage their expertise and digital platforms to stay ahead of the curve.

Overall, the expanded partnership between TCS and Aviva is a significant development in the insurance sector, and is expected to have a positive impact on both companies. It demonstrates the growing importance of technology in the insurance industry and the need for companies to partner with technology firms to stay competitive.

Aviva expands TCS deal to run more UK life policies

Aviva, a leading UK insurance provider, has expanded its long-standing technology partnership with Tata Consultancy Services (TCS), a global IT services company. The agreement grants TCS’s subsidiary, Diligenta, responsibility for administering over 6.5 million life and pensions policies in the UK. This addition of 1.1 million life insurance policies to the existing portfolio will be managed on TCS’s BaNCS platform, which serves as the digital core for the operation.

The partnership aims to simplify Aviva’s technology and reduce operating costs by consolidating legacy systems and outsourcing policy administration. The expanded scope of work will introduce more self-service options for policyholders, new digital service centers, and streamlined back-end systems. The operating model aligns with the UK’s Consumer Duty rules, emphasizing clear communication, fair value, and good outcomes for retail customers.

TCS’s BaNCS platform is a core suite of products used by over 500 financial firms worldwide. For life insurance and pensions, BaNCS supports a range of customer and staff interactions, including conversational interfaces and a product configuration engine. The platform exposes domain application programming interfaces, allowing Aviva to link the core system to external distributors, advisers, and internal channels.

Diligenta, TCS’s UK-based subsidiary, will provide regulated administration services, while BaNCS will handle core processing and data. The business has migrated several million policies for Aviva and other insurers onto BaNCS over the past decade, operating a highly digitized and automated platform. The new Aviva portfolio will follow the same migration and service model, maintaining consistency of service and digital tools for customers.

The enlarged Aviva mandate increases TCS’s exposure to the UK life and pensions sector. TCS will continue to invest in the BaNCS platform and related services as insurers modernize administration of long-term savings and protection products. With over 200 large organizations in the UK as clients, TCS has operated in the country for around half a century and plans to create 5,000 new UK jobs over the next three years. The company has been ranked as the number one IT service provider for customer satisfaction in the UK, demonstrating its commitment to delivering exceptional customer experiences.

Tata Consultancy Services (TCS) has partnered with Aviva UK to improve customer experience.

Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading UK insurance provider, to manage over 6.5 million policies through its subsidiary, Diligenta UK. This move enables Aviva to leverage TCS’ expertise in providing end-to-end policy administration services, enhancing customer experiences, and driving digital transformation. The partnership is centered around the New Consumer Duty Principles, which prioritize positive outcomes for customers.

As part of this collaboration, Aviva has selected TCS to manage an additional portfolio of Life Insurance business, allowing for the delivery of transformed services and outcomes for its customers. TCS will utilize its TCS BaNCS platform to provide self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. This approach will enable faster resolutions, improved access to information, and better outcomes for customers.

R Vivekanand, President of BFSI Products & Platforms at TCS, emphasized the strength of the partnership, stating that it has continually delivered better experiences for customers. TCS will continue to invest in its BaNCS platform to stay ahead in the rapidly changing technology landscape and enhance end-to-end customer experience benchmarks within the UK Life and Pensions industry.

Diligenta has successfully migrated several million policies to the TCS BaNCS digital platform, which supports a conversational interface to guide users through their business journeys. This digital core enables improved service quality, enhanced experiences, and better outcomes for all stakeholders, including policy holders, advisers, and operational staff. By leveraging its BaNCS platform and contextual knowledge, TCS aims to drive customer-centric digitization at an enterprise level, ultimately benefiting Aviva’s customers. The expansion of this partnership demonstrates the trust and commitment between TCS and Aviva, with a focus on delivering exceptional customer experiences and driving business growth.

Aviva has partnered with Percayso to enhance its vehicle data analytics capabilities.

Aviva, a leading insurance provider, has partnered with Percayso Inform, a data enrichment company, to enhance its data capabilities for personal and commercial insurance lines. The multi-year partnership will provide Aviva with access to a broad set of datasets, including the UK’s largest vehicle history dataset, to support pricing, underwriting, and claims. The dataset combines long-term vehicle records with inputs from motor trade retail sales, DVLA, DVSA, and MOT history, offering a comprehensive view of a vehicle.

The partnership aims to enable Aviva to factor in specific vehicle features and produce premiums that better reflect risk. This will allow the insurer to provide more accurate and risk-reflective premiums to its customers, supporting fairer outcomes without slowing down decisions. The deal is expected to shape competitiveness in motor lines, where margins are tight, and data enrichment is becoming increasingly important.

According to Matt Fothergill, Aviva’s interim chief underwriting officer for personal lines, the partnership will enable the insurer to take account of individual vehicle features, allowing for more accurate risk assessment and pricing. David Kelly, commercial director at Percayso, stated that the company’s data provides insurers with the insights needed to underwrite policies competitively and accurately, and to settle claims quickly and fairly.

The partnership highlights the growing importance of data in the insurance industry, with insurers increasingly relying on external intelligence to sharpen decisions. By leveraging Percayso’s data enrichment capabilities, Aviva is placing data at the center of its motor strategy, spanning personal and commercial business. The deal demonstrates Aviva’s commitment to using data to improve its underwriting accuracy, speed up claims handling, and provide better outcomes for its customers.

Overall, the partnership between Aviva and Percayso Inform is expected to enhance Aviva’s competitiveness in the motor insurance market, while also providing its customers with more accurate and risk-reflective premiums. The deal showcases the importance of data enrichment in the insurance industry and highlights the growing trend of insurers partnering with external data providers to improve their decision-making capabilities.

Percayso Inform Signs Up Aviva

Aviva, a leading insurance provider, has partnered with Percayso Inform to enhance its insurance data enrichment capabilities. The multi-year deal will see Aviva utilize Percayso’s market-leading vehicle data enrichment solutions to support its personal and commercial lines propositions. Percayso’s vehicle intelligence platform combines historic vehicle data with information from motor trade retail sales, DVLA, DVSA, and MOT history to provide a complete picture of any vehicle. This will enable Aviva to access the largest vehicle data history database in the UK, allowing for more accurate and risk-reflective premiums.

The partnership will see Aviva use Percayso’s data solutions in its pricing, underwriting, and claims operations. The package offers real-time capability and flexibility to support different use cases within Aviva across personal and commercial lines. According to Matt Fothergill, Chief Underwriting Officer, Personal Lines (interim) at Aviva, working with Percayso will allow Aviva to take into account individual vehicle features, enabling them to provide more accurate and risk-reflective premiums to their customers.

Percayso Commercial Director, David Kelly, commented that the partnership is a testament to the quality of their data. He stated that they are dedicated to providing the insights insurance providers need to underwrite policies competitively and more accurately, and help settle claims quickly and fairly for their customers. The partnership is expected to support Aviva’s various teams over the coming months, with Percayso providing the necessary data solutions to enhance Aviva’s insurance operations.

The partnership between Aviva and Percayso Inform is a significant win for Percayso, as it demonstrates the quality and value of their data solutions. The deal is expected to have a positive impact on Aviva’s operations, enabling them to provide more accurate premiums and improve their claims settlement process. With Percayso’s data solutions, Aviva will be able to make more informed decisions, leading to better outcomes for their customers. Overall, the partnership is a win-win for both companies, with Percayso providing high-quality data solutions and Aviva gaining a competitive edge in the insurance market.

Aviva Canada invests in climate-resilient homes in Alberta

A recent pilot project has shown that building homes with climate-resilient features does not have to break the bank. The project demonstrated that incorporating features such as Class 4 hail-rated shingles, hurricane ties, reinforced siding, triple-pane windows, and hail-resistant roof vents can be done without significantly increasing construction costs. This is a significant finding, as it suggests that builders can create homes that are better equipped to withstand extreme weather events without passing on excessive costs to homeowners.

The pilot project’s results are particularly relevant in today’s climate, where severe weather events are becoming more frequent and intense. Homes that are built with resilience in mind can help reduce the risk of damage and minimize the need for costly repairs. This, in turn, can help maintain insurance affordability by reducing the number of claims made, which can drive up premiums.

According to Chris Williams, president of Avalon Master Builder, resilient builds are a key factor in keeping insurance costs under control. By building homes that can withstand extreme weather, homeowners can reduce their risk of making claims, which can help keep premiums lower. This is a win-win for both homeowners and insurers, as it reduces the financial burden of repairing or replacing damaged homes.

The features incorporated into the pilot project’s homes are designed to provide an extra layer of protection against extreme weather events. Class 4 hail-rated shingles, for example, are designed to withstand hail storms, while hurricane ties help to secure roofs and prevent them from being torn off in high winds. Reinforced siding and triple-pane windows provide additional protection against wind-borne debris and extreme temperatures.

Overall, the pilot project’s findings suggest that building climate-resilient homes is a viable and cost-effective option. By incorporating resilient features into new builds, homeowners can enjoy greater peace of mind and reduced insurance costs, while also helping to mitigate the financial impact of extreme weather events. As the frequency and intensity of severe weather events continue to increase, the importance of building resilient homes will only continue to grow.

HX expands partnership with Aviva

hx, a digital insurance platform, has expanded its partnership with Aviva, a leading insurance provider. This collaboration aims to enhance the digital distribution of Aviva’s insurance products, making them more accessible to customers. The partnership will leverage hx’s technology to streamline the insurance buying process, providing a more seamless and efficient experience for consumers.

Aviva has been working with hx since 2020, and the expanded partnership is a testament to the success of their initial collaboration. hx’s platform allows insurers to distribute their products through various channels, including online marketplaces, price comparison websites, and direct-to-consumer platforms. The partnership will enable Aviva to expand its reach and offer its products to a wider audience.

The expanded partnership will focus on developing new digital distribution channels, enhancing the customer experience, and improving the overall efficiency of the insurance buying process. hx’s technology will enable Aviva to provide personalized quotes, simplify the application process, and offer more flexible payment options.

The partnership is expected to benefit both parties, with Aviva gaining access to hx’s innovative technology and hx gaining access to Aviva’s extensive range of insurance products. The collaboration will also enable hx to expand its reach and offer its services to a wider range of insurers.

The insurance industry is undergoing significant changes, driven by advances in technology and shifting consumer behaviors. The partnership between hx and Aviva reflects the industry’s move towards digitalization and the need for insurers to adapt to changing consumer demands. By leveraging technology, insurers can improve the customer experience, increase efficiency, and reduce costs.

The expanded partnership between hx and Aviva is a significant development in the insurance industry, highlighting the importance of digital distribution and the need for insurers to innovate and adapt to changing consumer demands. As the industry continues to evolve, it is likely that we will see more partnerships and collaborations between insurers and technology providers, driving innovation and improving the customer experience.

hx’s partnership with Aviva demonstrates the company’s commitment to expanding its reach and improving the insurance buying experience. With the insurance industry expected to continue its shift towards digitalization, the partnership between hx and Aviva is well-positioned to capitalize on this trend and drive growth and innovation in the industry.

UK’s Aviva implements GBST’s Composer platform

Aviva, a British multinational insurance company, has partnered with GBST to implement the Composer software-as-a-service (SaaS) platform for its individual annuities business transformation program. The platform will support Aviva’s efforts to enhance its retirement planning offerings and improve the customer experience. With 25.2 million clients across the UK, Ireland, and Canada, Aviva is leveraging the Composer platform to capitalize on the resurgence of individual annuities sales.

The Composer platform provides Aviva with the flexibility and security to accelerate its transformation and deliver innovative retirement solutions. The platform’s operating model supports both existing annuity customers and new product innovation, enabling Aviva to launch new products and migrate existing customers to the new platform. The first phase of the rollout has already seen the launch of a guaranteed fixed-term income plan, with further developments underway to introduce additional annuity products.

The partnership between Aviva and GBST has enabled the rapid deployment of the Composer platform, which is designed to support automation and straight-through processing. This will help Aviva to speed up onboarding, scale payment processing capabilities, and reduce friction to maximize operational efficiency. According to Claire Reed, Director of Individual Annuities at Aviva, the Composer platform will enable the company to deliver innovative retirement solutions that meet the evolving needs of retirees.

GBST’s CEO, Rob DeDominicis, noted that the company will help Aviva deliver an operating model that focuses on automation and straight-through processing. This will enable Aviva to improve the customer experience and increase operational efficiency. The partnership marks an exciting step forward in delivering innovative retirement solutions and demonstrates Aviva’s commitment to enhancing its customer offerings. With the Composer platform, Aviva is well-positioned to capitalize on the growing demand for individual annuities and deliver high-quality retirement planning solutions to its customers.

Aviva reveals the top risk for UK SMEs

Small to medium-sized enterprises (SMEs) are facing a multitude of concerns that go beyond just cyber threats. In addition to cyber risks, SMEs are worried about operational and financial challenges that could impact their businesses. Some of the top concerns include business interruption, reputational damage, fraud, and regulatory changes.

Business interruption is a significant concern for 30% of SMEs, as it can have a devastating impact on their operations and bottom line. Reputational damage is another major worry, with 27% of SMEs fearing the loss of customer trust and loyalty. Fraud is also a significant concern, with 26% of SMEs worried about the potential for financial loss due to fraudulent activities. Regulatory changes are also a concern for 26% of SMEs, as they can have a significant impact on their operations and compliance.

Despite these concerns, many SMEs are not seeking professional advice to stay informed about regulatory or legislative developments. Only 32% of SMEs use a broker as their primary source of information, while 48% rely on their own research. This is concerning, as regulatory changes can have a significant impact on a business’s operations and compliance. By not seeking professional advice, SMEs may be putting themselves at risk of non-compliance, which can result in significant fines and reputational damage.

It is essential for SMEs to stay informed about regulatory and legislative developments to ensure they are operating in a compliant manner. This can be achieved by seeking the advice of a broker or other professional advisors. By doing so, SMEs can minimize their risks and ensure they are well-positioned to respond to any changes in the regulatory landscape. Additionally, SMEs should also consider implementing risk management strategies to mitigate the impact of business interruption, reputational damage, and fraud. By taking a proactive approach to risk management, SMEs can protect their businesses and ensure they are well-positioned for long-term success.

Aviva’s digital transformation results in reduced customer premiums

A recent survey by GlobalData found that price or premiums and the speed of response to queries or quotes are the key factors for insurance brokers when choosing which insurer to place business with. The survey, which focused on the UK commercial insurance market, revealed that 28.4% of respondents considered price or premiums as the most important factor, while 8.8% prioritized the speed of response to queries or quotes. This highlights the need for insurers to balance competitive pricing with operational efficiency and responsiveness.

To remain competitive, insurers are embracing digital transformation to modernize customer journeys, streamline back-office operations, and offer competitive pricing. Aviva’s partnership with ICE Insurtech is a notable example of this trend. By implementing ICE’s policy administration system, Aviva was able to streamline its operations, reduce quote turnaround time by half, and cut IT costs. These cost savings were then passed on to customers in the form of lower premiums, resulting in improved customer satisfaction and retention.

The survey findings suggest that insurers who can effectively leverage technology to reduce operational costs can gain a competitive edge by offering lower premiums to customers. However, digital transformation is not just about adopting new technologies; it requires a fundamental shift in how insurers approach their business models. Insurers that can modernize their operations, enhance customer journeys, and offer competitive pricing will be well-positioned to thrive in the coming years.

The case of Aviva serves as a compelling example of how strategic partnerships and technological investments can yield significant benefits. As the insurance landscape continues to evolve, insurers that prioritize customer-centric solutions and deliver both competitive pricing and rapid response times will be better positioned for success. Ultimately, insurers must be willing to adapt and innovate to meet the changing needs of their customers and stay ahead of the competition. By doing so, they can build strong relationships with brokers and customers, drive business growth, and maintain a competitive edge in the market.

Introducing Aviva Fusion – Coverager

Introducing Aviva Fusion, a cutting-edge insurance solution designed to provide comprehensive coverage for businesses. Aviva Fusion is an innovative product that combines the benefits of various insurance policies into one seamless package.

With Aviva Fusion, businesses can enjoy the convenience of having all their insurance needs met under one roof. This integrated approach allows businesses to simplify their insurance management, reducing administrative burdens and minimizing the risk of gaps in coverage.

Aviva Fusion offers a wide range of coverage options, including property damage, business interruption, liability, and cyber risk. The policy is highly customizable, enabling businesses to tailor their coverage to meet their specific needs. Whether it’s protecting against physical damage, data breaches, or reputational harm, Aviva Fusion has got it covered.

One of the key benefits of Aviva Fusion is its ability to provide a single, aggregated limit of indemnity across all covers. This means that businesses can enjoy greater flexibility and peace of mind, knowing that they have a comprehensive safety net in place. The policy also includes access to expert risk management advice and support, helping businesses to identify and mitigate potential risks.

Aviva Fusion is designed to be highly flexible, allowing businesses to adapt their coverage as their needs evolve. The policy can be easily scaled up or down to reflect changes in the business, ensuring that businesses only pay for the coverage they need.

In addition to its comprehensive coverage and flexibility, Aviva Fusion also offers a streamlined claims process. The policy includes a dedicated claims team, providing businesses with rapid access to support and guidance in the event of a claim.

Overall, Aviva Fusion represents a significant innovation in the world of business insurance. By combining multiple coverage options into one integrated package, Aviva Fusion provides businesses with a simple, convenient, and comprehensive solution for managing their insurance needs. With its customizable coverage, expert risk management advice, and streamlined claims process, Aviva Fusion is an attractive option for businesses looking to protect themselves against a wide range of risks.

Aviva is set to eliminate over 60 positions following the closure of By Miles.

Aviva, a leading insurance company, has announced that it will be closing down Direct Line Group’s (DLG) By Miles, a pay-as-you-drive motor insurance provider. This decision follows a strategic review of Aviva’s businesses after it acquired DLG earlier this year. As a result of the closure, Aviva expects to cut 62 roles, with the reduction being phased throughout 2026. The company has stated that it will work to support those affected by the job losses, including exploring other opportunities within the wider group.

By Miles was acquired by DLG in April 2023, and at the time, it had sold over 100,000 policies and was writing £26m of gross written premium (GWP). However, after Aviva’s acquisition of DLG, the company undertook a strategic review, which led to the decision to divest from By Miles. The closure of By Miles is part of Aviva’s efforts to achieve cost savings and role reductions, which were announced when it acquired DLG.

Aviva has stated that the reduction in roles will be phased to ensure that customers continue to receive service until the end of their policy. The company is committed to supporting those affected by the job losses and is exploring alternative opportunities within the group. The decision to close By Miles is a strategic one, and Aviva believes it is necessary to achieve its business goals.

The closure of By Miles and the resulting job losses are a significant development in the insurance industry. Aviva’s decision to divest from By Miles highlights the company’s focus on achieving cost savings and streamlining its operations. As the insurance industry continues to evolve, companies like Aviva must make tough decisions to remain competitive and achieve their business objectives. The phased reduction of roles will help to minimize the impact on customers and employees, and Aviva’s commitment to supporting those affected is a positive step. Overall, the closure of By Miles is a significant development in the insurance industry, and its impact will be closely watched in the coming months.

Generali Central Insurance aims to double its premium income to Rs 10,000 crore by 2030.

The Indian insurance industry is witnessing significant growth, with several overseas insurers holding substantial stakes in local companies. For instance, Ageas holds 74% in Ageas Federal Life Insurance, while Aviva and Nippon Life have joint ventures with Dabur and Reliance Life, respectively. Zurich also owns 70% of Kotak General Insurance. The Insurance Amendment Bill, which seeks to allow 100% FDI in insurance, is likely to be passed in the ongoing Winter session of Parliament.

Future Generali India Insurance, a joint venture between Future Group and Generali, is expected to close the current fiscal with a gross written premium of Rs 5,550 crore, representing a 14% annual growth over the past five years. The company’s managing director and CEO, Anup Rau, expects this growth rate to continue, with the premium income doubling to Rs 10,000 crore by 2030. Rau attributes the company’s growth to its diversified business portfolio, which includes health, motor, and crop insurance.

The removal of GST from individual insurance premiums, including health insurance, is expected to have a negligible impact on the company’s profitability. Rau explains that the company’s retail portfolio is small, and most of its income comes from group insurance, which is not affected by the GST change. As a result, the company does not plan to increase premiums.

Future Generali’s business verticals include health insurance, which accounts for 37% of its overall topline, followed by motor insurance, which accounts for 32%. The company is also exploring new areas of business, such as surety bonds, which are being used by the National Highways Authority. With a strong parent company like Generali, which has a presence in over 50 countries and serves over 71 million customers, Future Generali is well-positioned to capitalize on the growing Indian insurance market.

Insurance giant Aviva is doubling every donation to The Welcome Centre food bank until Christmas Eve.

Aviva, a leading insurance company, has announced a generous initiative to support The Welcome Centre food bank in Huddersfield. Until Christmas Eve, Aviva will double every donation made to the food bank, aiming to make a significant impact on the local community. This partnership demonstrates Aviva’s commitment to giving back and helping those in need, particularly during the holiday season.

The Welcome Centre is a vital organization that provides essential support to individuals and families struggling with food poverty, homelessness, and other challenges. The food bank relies on donations to continue its services, and Aviva’s matching initiative will help amplify the community’s efforts. By doubling every donation, Aviva will significantly increase the food bank’s resources, enabling it to provide more meals, groceries, and other essential items to those who need them most.

This partnership is a testament to Aviva’s dedication to corporate social responsibility and its desire to make a positive difference in the communities it serves. By supporting The Welcome Centre, Aviva is helping to address some of the most pressing social issues in Huddersfield, including food poverty and homelessness. The insurance company’s contribution will not only provide immediate relief but also help to build a more sustainable and supportive community.

The Welcome Centre’s food bank provides a lifeline to many individuals and families, offering a safe and welcoming space to access food, advice, and support. The organization’s services are tailored to meet the unique needs of each client, and its team works tirelessly to ensure that everyone receives the help they need. With Aviva’s matching initiative, The Welcome Centre will be able to expand its services, reaching even more people and making a greater impact in the community.

To take advantage of Aviva’s matching initiative, individuals and organizations can donate to The Welcome Centre until Christmas Eve. Every donation, no matter how big or small, will be doubled by Aviva, making a significant difference to the food bank’s resources. This is a wonderful opportunity for the community to come together and make a real difference in the lives of those who need it most. By supporting The Welcome Centre and Aviva’s matching initiative, individuals can help create a more compassionate and supportive community, where everyone has access to the resources they need to thrive.

Aviva study exposes significant lack of understanding about UK pensions

A recent survey conducted by Aviva has revealed a significant gap between perceived and actual knowledge about pensions in the UK. Despite 53% of Brits claiming to be knowledgeable about pensions, only a third can correctly identify a Defined Benefit (DB) or Defined Contribution (DC) scheme. Furthermore, 20% of respondents don’t know what type of pension they have, and 57% are unaware that the government contributes to pensions in the form of tax relief.

The survey of over 2,000 UK adults found that confidence in pension knowledge varies by age and gender. Men (64%) are more likely to claim they know what they need to know about pensions, compared to women (43%). However, when it comes to accuracy, men and women are more evenly matched, with 47% of men and 45% of women correctly describing what a workplace pension is.

The research highlights five key areas where people’s understanding of pensions is lacking:

  1. Understanding the basics: Many people don’t know the difference between DB, DC, and workplace pensions, with 16% unsure what a workplace pension is and 20% unsure of their own pension type.
  2. Access to pensions: Only 34% of respondents knew that there is no longer a default retirement age in the UK, and 20% knew that individuals with a DC pension can access their pension from age 55.
  3. Tax relief: Over half (57%) of respondents didn’t know that the government contributes to pensions in the form of tax relief, and only 7% knew that the minimum level of tax relief starts at 20%.
  4. Investment strategies: More than half (55%) of respondents didn’t know how their pension is invested, and 81% have never changed their investment strategy.
  5. Consolidating pensions: Over two-thirds (69%) of people have between one and five pension pots, but 35% don’t know how to access them, and only 15% have consolidated their pensions.

The survey’s findings emphasize the need for greater financial literacy and support to help people prepare for a secure retirement. Aviva’s CEO, Doug Brown, comments that “financial literacy is the cornerstone of financial wellbeing” and that empowering people with better pension knowledge and tools can help them make informed decisions about their financial futures.

To address the knowledge gap, Aviva and other organizations offer resources and tools, such as pension calculators, to help individuals improve their understanding of pensions and plan for retirement. The Money Advice Service also provides free and impartial advice on pensions and retirement planning. By educating themselves and seeking help, individuals can make the most of their pension benefits and achieve a more secure financial future.

Scary Financial Habits to Avoid This World Savings Day

As the world celebrates World Savings Day, Aviva is encouraging consumers to overcome their financial fears and develop better savings habits. The company has identified six “spooky money habits” that can challenge people’s financial futures, including forgotten pensions, unexpected expenses, impulse buys, lack of budgeting, procrastination, and saving with no interest.

Firstly, many people have forgotten about their old pensions, with 3.3 million lost pension pots in the UK worth £31.1 billion. Aviva’s “Find and Combine” service has helped people recover lost pensions worth over £565 million. To avoid this, individuals can track down their old pensions and combine them to ensure their retirement savings are not forgotten.

Secondly, unexpected expenses such as recurring subscriptions, unused gym memberships, and daily coffees can quietly drain wallets. Conducting a monthly expense audit and canceling unused services can help prevent this. Additionally, impulse buys, especially when online shopping, can add up quickly. Using a 24-hour rule before buying non-essentials and setting spending limits can help individuals stay in control.

Thirdly, not having a budget can lead to financial mistakes. Creating a simple monthly plan, listing income and essential expenses, and allocating a certain amount to savings and discretionary spending can help prevent unexpected surprises. Reviewing and adjusting the budget regularly can also help individuals stay on track.

Fourthly, procrastination can be a major obstacle to saving. Setting up automatic transfers to a savings account or cash ISA and investing spare pounds into a pension can help build savings without having to think about it. Even small amounts saved regularly can grow significantly over time. Setting goals, such as a holiday fund or an emergency buffer, can also make saving feel more rewarding.

Lastly, saving with no interest can result in lost potential interest. Shopping around for a better savings rate can help individuals earn more interest on their savings. According to the Bank of England, a record £300bn of household savings are sitting in accounts paying no interest, resulting in hundreds of millions of pounds of potential interest being lost.

Alistair McQueen, Head of Savings and Retirement at Aviva, emphasizes that saving doesn’t have to be scary. Starting small, staying consistent, and making saving a routine can help individuals build momentum and grow their savings without even noticing. This World Savings Day, Aviva urges everyone to reflect on their financial habits and make one small change that could lead to a less frightening financial future. By exploring services like Aviva’s Save online service, which provides easy access to a range of fixed rate, easy access, and notice accounts, individuals can take control of their savings and start building a more secure financial future.

Aviva Ventures has invested in Indico Data, with the goal of driving artificial intelligence (AI) adoption within the insurance industry.

Aviva Ventures, the corporate venture arm of UK-based insurance giant Aviva, has invested in Indico Data, a Boston and London-based company that specializes in AI-powered automation for the insurance industry. The investment aims to support Indico’s expansion in the London Market and strengthen its credibility with property and casualty players worldwide. As part of the deal, Aviva’s Chief Innovation Officer, Arslan Hannani, will take a board observer seat at Indico, providing the company with valuable insights and guidance.

Indico’s technology focuses on automating front-end processes for insurers, such as submission intake, claims workflows, and policy servicing, which are often hindered by unstructured documents. The company’s Agentic AI platform uses machine learning to transform unstructured data into usable information, enabling insurers to make better decisions and improve their operations. Aviva’s investment and Hannani’s involvement validate Indico’s vision for the “agentic insurance enterprise,” which aims to turn messy data into a competitive advantage.

The partnership highlights the growing demand for intelligent automation in the insurance industry, particularly in areas such as submission ingestion, claims intake, and policy servicing. Aviva has been actively investing in tech companies that can help transform the insurance and financial services sectors, and Indico’s technology fits into this strategy. The investment also follows a previous strategic boost from Guidewire, which invested in Indico earlier in 2025.

Indico’s technology has already shown significant results in the London Market, delivering speed and efficiency in complex environments. The company’s platform is being used by multiple global carriers across underwriting, claims, and operations, and Aviva’s investment is expected to support its continued growth. Aviva Ventures continues to focus on investing in early and growth-stage companies that have the potential to reset the insurance, wealth, and financial services industries.

Overall, the investment in Indico Data demonstrates Aviva’s commitment to embracing innovative technologies that can help transform the insurance industry. By partnering with Indico, Aviva aims to support the development of AI-powered automation solutions that can help insurers improve their operations, reduce costs, and enhance customer experience. With its strong industry expertise and network, Aviva is well-positioned to help Indico expand its reach and accelerate its growth in the global insurance market.

Fraud on the rise but fraudsters facing the consequences

Aviva, a leading insurance company, has announced that its counter-fraud team has detected over 6,000 fraudulent insurance claims in the first half of 2025, worth more than £60 million. This translates to over £334,000 in prevented fraud every day. The company’s commitment to protecting its customers from the harmful effects of fraud has led to a significant increase in detected fraud, with prison sentences for those caught exceeding 32 years, a 9-year increase from 2024.

The types of claims fraud detected by Aviva’s counter-fraud team include “crash for cash” scams, where fraudsters deliberately stage or induce a motor collision, as well as more inventive attempts such as using photoshopped documents, fake photographic evidence, and exaggerated claims. In one instance, a customer claimed to have suffered life-changing injuries after slipping in a puddle, but was caught out when they appeared on a reality TV show, revealing an ongoing active lifestyle.

Aviva’s Head of Claims Counter Fraud, Pete Ward, emphasized the importance of protecting honest customers from the physical, emotional, and financial consequences of fraud. He noted that the company’s continued investment in fraud detection capabilities is leading to more fraudsters being caught out, and that those who commit fraud are increasingly likely to face consequences.

The company’s counter-fraud team uses a range of techniques to detect and prevent fraud, including analyzing electronic evidence, such as data from a vehicle’s Electronic Control Unit. In one case, this data revealed that a vehicle’s airbags had been deployed in 2023, but not since, exposing a fraudulent claim.

Aviva’s efforts to combat insurance fraud are part of a broader commitment to protecting its customers and reducing pressure on premiums. The company works closely with law enforcement and the industry to stop innocent customers being affected by the illegal actions of fraudsters. With its robust defence and deterrence strategy, Aviva is sending a clear message that insurance fraud will not be tolerated, and that those who attempt to commit fraud will be caught and face the consequences.

UK Environment Secretary welcomes launch of Aviva-led Flood Action Coalition

The FloodAction Coalition, a new cross-sector partnership convened by The Conduit and chaired by Aviva, has been launched to mobilize up to £1 billion of investment in nature-based solutions to protect people, places, and infrastructure from flood and drought in the UK. Flooding is the UK’s fastest-growing climate risk, with over 5.7 million properties and one-third of critical infrastructure at risk, resulting in £2.4 billion in direct damages and £6 billion in indirect losses each year.

The coalition aims to make Natural Flood Management (NFM) a core part of the UK’s resilience strategy by aligning capital, land, and policy to create a framework that transforms reduced flood and drought risk into an investable asset class. The standardized investment models will enable the co-financing of catchment-scale projects, such as restoring wetlands, reconnecting rivers with floodplains, and improving soil health, which will not only reduce flood peaks and store water during droughts but also support biodiversity, food security, and rural jobs.

The initiative has received support from the UK government, with Environment Secretary Emma Reynolds welcoming the launch of the FloodAction Coalition and its commitment to developing nature-based projects that will help deliver sustainable infrastructure for the future. The coalition aims to have a £150 million investment pipeline by 2026, scaling to £1 billion by 2028, which aligns with the government’s £8 billion flood-defence programme and supports national adaptation priorities.

The founding members of the coalition include The National Trust, The Crown Estate, National Highways, and UBS, among others. Claudine Blamey, Chief Sustainability Officer at Aviva and Chair of FloodAction Coalition, emphasized the importance of Natural Flood Management in reducing the impacts of flooding, which is set to increase by over a quarter in England alone. Paul van Zyl, Co-founder of The Conduit, highlighted the coalition as a powerful example of cross-sector collaboration, turning the UK’s greatest climate risk into a resilience market that protects homes, supports livelihoods, and restores nature at scale.

Aviva’s digital transformation has resulted in reduced customer premiums.

A recent survey by GlobalData found that price or premiums and the speed of response to queries or quotes are key factors for insurance brokers when choosing which insurer to place business with. The 2025 UK Commercial Insurance Broker Survey revealed that 28.4% of respondents selected price or premiums as the most important factor, while 8.8% chose the speed of response to queries or quotes. This highlights the need for insurers to provide competitive pricing and enhance operational efficiency and responsiveness.

To remain competitive, major insurers are embracing digital transformation. For example, Aviva’s partnership with ICE Insurtech has enabled the company to streamline its operations and offer a fully-digital customer journey. This has resulted in a significant reduction in quote turnaround time, which has improved customer satisfaction and retention. Additionally, the integration of advanced technology has allowed Aviva to cut IT costs, which has facilitated a reduction in customer premiums.

The survey findings suggest that insurers who can effectively leverage technology to reduce operational costs can pass those savings onto consumers, enhancing their competitive edge. However, digital transformation is not just about adopting new technologies; it requires a fundamental shift in how insurers approach their business models. Insurers that can modernize their operations, enhance customer journeys, and offer competitive pricing will thrive in the coming years.

The case of Aviva serves as a compelling example of how strategic partnerships and technological investments can yield significant benefits. As the insurance landscape continues to evolve, companies that prioritize customer-centric solutions and deliver both competitive pricing and rapid response times will emerge as leaders in the market. Ultimately, insurers that can provide a seamless and efficient customer experience while offering competitive prices will be better positioned for success.

In conclusion, the insurance industry is undergoing a significant transformation, driven by the need for competitive pricing, operational efficiency, and responsiveness. Insurers that can adapt to these changing demands and prioritize customer-centric solutions will be well-positioned to thrive in the coming years. By embracing digital transformation and strategic partnerships, insurers can reduce operational costs, improve customer satisfaction, and enhance their competitive edge.

Aviva is set to launch an AI tool designed to streamline life insurance applications, leveraging artificial intelligence to enhance the efficiency and accuracy of the application process.

On November 18, 2025, Aviva announced the upcoming launch of an artificial intelligence (AI) tool designed to accelerate the underwriting process for life insurance applications. This tool is being touted as an industry-first, indicating that Aviva is taking a pioneering step in leveraging AI technology to enhance the efficiency of its underwriting processes.

The introduction of this AI tool is expected to significantly speed up the time it takes to process life insurance applications. Traditionally, underwriting has been a manual and time-consuming process, requiring extensive review and analysis of applicant data. By automating certain aspects of this process, Aviva’s AI tool aims to reduce the workload and increase the speed at which applications are processed, ultimately improving the overall customer experience.

This development reflects the growing trend of insurers embracing digital transformation and technological innovation to improve operational efficiency, enhance customer satisfaction, and stay competitive in the market. The use of AI in underwriting can help automate routine tasks, such as data collection and analysis, allowing underwriters to focus on more complex and high-value tasks that require human expertise and judgment.

Aviva’s move into AI-powered underwriting is a strategic step forward for the company, demonstrating its commitment to harnessing technology to drive business growth and improve customer outcomes. As the insurance industry continues to evolve, it is likely that we will see more insurers exploring the potential of AI and other digital technologies to transform their operations and deliver more efficient, personalized, and responsive services to their customers.

In related news, Law360 is providing comprehensive coverage of this development, along with other legal issues, trends, and developments affecting the insurance industry. With a subscription to Law360, readers can access a wide range of features, including daily newsletters, expert analysis, and real-time alerts, to stay informed and up-to-date on the latest developments in the field. A free 7-day trial is available for those interested in experiencing the benefits of a Law360 subscription.

Aviva to replace AGPOL quote platform for group protection

Aviva, a leading insurance provider, has introduced a new digital platform called Aviva Fusion for its group protection business. This platform is designed to streamline the quoting process for schemes with 3 to 250 employees, making it more efficient and user-friendly for advisers. The new platform builds upon the recent enhancements made to the Aviva Group Protection Online (AGPOL) platform, which manages existing business policy journeys.

According to Jason Ellis, Group Risk Distribution Director at Aviva, the new platform is a significant investment in the company’s new business journey for advisers. The platform has been developed with feedback from advisers, who have highlighted the need for a more streamlined and efficient quoting process. Aviva Fusion is expected to greatly reduce the administrative burden on advisers, allowing them to focus more on supporting their clients.

The new platform offers several key features, including the ability to quote for Limited Liability Partnerships and auto-links to Companies House. It also provides support for full policy lifecycle management, allowing advisers to manage policies from start to finish. Additionally, the platform offers instant quotes, improved data uploads, and digital scheme history reports.

Another key feature of Aviva Fusion is its self-service renewal capability. For schemes with 250 or more employees, advisers can initiate the renewal process by uploading member data. This feature is designed to make the renewal process more efficient and reduce the administrative burden on advisers.

Overall, Aviva Fusion is a significant upgrade to Aviva’s group protection business platform. Its streamlined quoting process, improved data management, and self-service renewal capability are expected to make it easier for advisers to manage their clients’ policies and reduce their administrative workload. With its launch, Aviva is demonstrating its commitment to investing in technology that supports its advisers and clients, and helps them to work more efficiently and effectively.

Aviva, Kingfisher Insurance, Tokio Marine Kiln, and the IFB have made insurance moves.

Scott Clayton, a prominent figure in the insurance industry, has been appointed as the new chair of the Insurance Fraud Bureau (IFB), effective January 1, 2026. Clayton currently serves as the head of claims fraud at Zurich, a leading insurance company. He will be taking over the reins from Karl Helgesen, who is from Intact Insurance and has been leading the IFB for a significant period.

During his tenure, Helgesen has been instrumental in driving several key initiatives for the IFB. One of the notable achievements under his leadership has been the launch of the Exploration platform, which has enhanced the bureau’s capabilities in detecting and preventing insurance fraud. Additionally, Helgesen has been at the forefront of the Forward Together strategy, a comprehensive approach aimed at expanding the IFB’s membership and strengthening its data-sharing capabilities.

The appointment of Scott Clayton as the new chair of the IFB is seen as a significant development in the insurance industry’s ongoing efforts to combat fraud. With his expertise in claims fraud and his experience at Zurich, Clayton is well-equipped to build on the foundations laid by his predecessor and take the IFB to the next level. His leadership is expected to be crucial in shaping the bureau’s future strategies and initiatives, particularly in the areas of technology, data analytics, and collaboration with industry stakeholders.

As the insurance industry continues to evolve and face new challenges, the IFB plays a vital role in protecting consumers and insurers from the risks associated with fraud. Under Clayton’s chairmanship, the IFB is likely to remain at the forefront of innovation and cooperation, working closely with its members, law enforcement agencies, and other partners to stay ahead of emerging threats and trends.

The transition of leadership at the IFB is expected to be seamless, with Clayton’s appointment ensuring continuity and stability. As he prepares to take over the role, Clayton will be able to draw on the experience and knowledge gained during Helgesen’s tenure, while also bringing his own perspective and vision to the position. The insurance industry will be watching with interest as Clayton assumes his new role and sets out to make his mark on the IFB.

Aviva’s Advice Report reveals an increase in perceptions of advice and the value it can bring.

A recent study by Aviva has shown that despite a decrease in the overall take-up of financial advice, from 13% to 11% over the past four years, engagement with advice has increased across all consumers. The “Appetite for Advice” index, which measures perceptions of advice and its value, has risen from 24 in 2021 to 30 in 2025. This increase is more pronounced among women, with their index score rising from 23 to 29, compared to men, whose score rose from 26 to 32.

The study, which surveyed 2,000 consumers, found that 81% of men and 71% of women believe they are better off financially due to taking advice, an increase of 9% and 6% respectively. Additionally, 81% of men and 69% of women reported avoiding mistakes they would have made without financial advice, an increase of 10% and 7% respectively.

The research also highlighted the wider benefits of financial advice, with 82% of advised men and 78% of advised women agreeing that it contributes to their overall wellbeing, up from 72% and 67% in 2021. Lorna Whalley, Director of Aviva Retail Platform, noted that while fewer people are taking financial advice, the benefits of it are being felt more than before, and it is essential to convey this message to a wider audience.

The study also found that although men are more likely to take advice, the increase in engagement among women has been more significant. If this trend continues, engagement levels between men and women will be equal by 2042. However, Whalley emphasized the need to challenge this timeline and find effective ways to demonstrate the benefits of advice to women in a meaningful and resonant way.

Overall, the study suggests that financial advice is becoming more valued and recognized for its benefits, and efforts should be made to increase engagement and accessibility to a wider audience, particularly among women. The “Appetite for Advice” index provides a benchmark for measuring changes in engagement and identifying factors that influence these changes, allowing for targeted actions to improve the take-up of financial advice.

Howden to acquire Aviva-backed Scottish insurance scheme following review

Howden, a UK-based insurance broker, has agreed to acquire the insurance services of the Church of Scotland, known as Church of Scotland Insurance Services (Cosis). The acquisition follows a strategic review by the Church of Scotland to step away from direct involvement in insurance provision. Cosis has historically arranged insurance cover for Church properties through a bespoke scheme with Aviva, which will now be administered by Howden. As part of the agreement, all operational Cosis employees will transition to Howden’s Scottish commercial team, ensuring continuity of service for clients.

The acquisition is a result of the planned retirement of Cosis’ directors, including Chief Executive Barry Clarkson, who will remain to oversee the deregulation process and ensure a smooth transition. Clarkson expressed his delight at partnering with Howden, citing the company’s strong presence in Scotland, expertise in the not-for-profit and heritage sectors, and customer-centric approach. Howden’s Scottish Commercial Director, Graeme Christie, also welcomed the new colleagues and clients from Cosis, stating that the company is excited to provide professional insurance and risk services that will exceed expectations and provide long-term value to congregations.

The acquisition will see Howden take on the administration of the bespoke insurance scheme, which will continue to be serviced from its Edinburgh office. This will enable the company to leverage its expertise and resources to provide tailored insurance solutions to the Church of Scotland’s congregations. With its strong reputation and local presence, Howden is well-positioned to deliver high-quality services to its new clients. Overall, the acquisition is a positive development for both parties, enabling the Church of Scotland to focus on its core activities while ensuring that its insurance needs are met by a reputable and experienced broker.

Aviva has signed a new protection distribution agreement with NFU Mutual.

Aviva and NFU Mutual, the UK’s leading rural insurer, have announced a new multi-year partnership for the distribution of Aviva’s individual protection insurance products. This agreement follows the successful transition of their affiliation after Aviva’s acquisition of the former AIG Life business. The partnership will enable NFU Mutual to offer Aviva’s full range of individual protection products, including life insurance, whole of life insurance, critical illness, income protection, relevant life, and business life insurance, to its members and new customers.

The products will be distributed through NFU Mutual’s agency network, face-to-face sales force, and a smaller non-advised telephony team, using the Aviva Connect portal. Aviva’s Protection Portfolio Distribution Director, Daren Boys, expressed his delight at continuing the strong working relationship with NFU Mutual, stating that the partnership will provide the UK’s farming community with a full range of protection solutions to secure their financial futures.

The agreement marks further progress for Aviva following the acquisition of the former AIG Life business. The collaboration between the two companies has laid a solid foundation for growing Aviva’s protection business. Graham Harvey, Head of Financial Services at NFU Mutual, added that the partnership reflects their commitment to supporting the financial wellbeing of the UK’s rural and farming communities. By working closely with Aviva, NFU Mutual can ensure that its customers benefit from trusted advice and high-quality products that help safeguard their families and businesses.

The partnership is a significant development for both companies, enabling them to provide comprehensive protection solutions to their customers. Aviva’s individual protection products will be available to NFU Mutual’s members and new customers, providing them with access to a range of products that can help protect their families and secure their financial futures. The agreement demonstrates the strong working relationship between Aviva and NFU Mutual and their commitment to supporting the UK’s rural and farming communities.

Ghost broking, a type of insurance fraud, has increased by 22% over the past two years. Aviva is calling for a crackdown on this practice to protect young drivers, who are often the target of these scams.

Aviva, a leading insurance company, is warning about the surge in ghost broking cases, where fraudsters pose as legitimate insurance agents to sell fake or invalid motor insurance to young drivers. The company has detected a 22% increase in ghost broking cases since 2023, with fraudsters often targeting young drivers via social media. According to Aviva’s data, 84% of young drivers who purchased a fake policy from a ghost broker experienced serious issues, including declined claims and falsified details.

The average loss for young drivers who buy fake insurance policies is around £2,000, and they also risk fines, car seizure, and higher premiums for driving uninsured. Aviva has uncovered one suspected ghost broker who pocketed over £150,000 by selling worthless policies online. The company is urging tougher enforcement, stronger penalties, and better education to crack down on ghost broking.

Aviva has identified a sharp rise in ghost broking scams using fake, professional-looking websites that impersonate legitimate insurers. These portals are designed to appear credible, capturing young drivers’ personal details, accepting payments, and issuing counterfeit insurance documents. The company warns that these scams don’t just leave victims uninsured, but also expose them to identity fraud, as criminals frequently sell stolen personal data on the dark web.

To tackle ghost broking, Aviva has set out a three-point plan, which includes better enforcement, tougher penalties, and greater awareness. The company is calling for social media platforms to only allow FCA-verified accounts to advertise insurance, and for stronger enforcement of rules to prevent ghost brokers from advertising access to cheap insurance on social media.

Aviva is also investing in solutions that empower young drivers, such as its telematics-based insurance, QuoteMeHappy Connect, which rewards safe habits with lower renewal premiums and e-vouchers. The company is urging young drivers to be cautious when buying insurance on social media and to always check the seller is genuine before paying.

According to a survey conducted by Aviva, 66% of young drivers agree that social media platforms should only use FCA-verified accounts for insurance ads, and 70% say an in-app warning on social media would make them less likely to buy insurance on social media. The company’s tips to avoid ghost broking include being wary of anyone selling insurance on social media, doing research, verifying the broker, and checking the insurer.

Overall, Aviva is highlighting the growing problem of ghost broking and the need for tougher enforcement, stronger penalties, and better education to protect young drivers. The company is urging young drivers to be cautious when buying insurance on social media and to always check the seller is genuine before paying.

Aviva Claims Data Reveals Cost of Winter Sports Injuries

As the winter sports season approaches, leading insurer Aviva is warning holidaymakers to be aware of the potential risks and high medical costs associated with winter sports injuries. According to Aviva’s data, the most common winter sports injuries are broken legs, followed by broken arms and head injuries. However, pelvic injuries are the most expensive to treat, with an average cost of £8,354.

The data also reveals that Andorra and the USA are the most expensive countries for winter sports medical claims, with an average cost of £10,648. The cost of medical treatment varies significantly from country to country, with Canada, Austria, and Italy also featuring in the top 10 most expensive countries.

Aviva’s research also found that 11% of travelers choose not to purchase travel insurance, despite the high medical costs involved. The insurer is urging travelers to check their policy documents to ensure they have adequate cover for winter sports activities, as standard travel insurance may not always include winter sports.

To stay safe and protected during the winter sports season, Aviva is offering the following tips:

1. Choose the right equipment and wear a helmet to reduce the risk of falls and injuries.
2. Know your limits and stick to slopes that match your skill level.
3. Keep connected and make sure someone in your group has a fully charged mobile phone.
4. Go easy on the après-ski and avoid drinking alcohol before heading back onto the slopes.
5. Check your insurance cover and consider taking out an optional add-on for winter sports.
6. Contact your insurer early if something goes wrong and you need to make a claim.

Aviva’s Travel Manager, James Devereux, comments: “Winter sports trips can be exciting, but they often come with more risk than a standard beach holiday. It’s essential to check that you have the right level of cover for your needs, and to take out travel insurance as soon as you book to give you peace of mind and protect you and your belongings.”

By taking out travel insurance and following Aviva’s tips, travelers can enjoy their winter sports holiday with confidence and protection. With the average winter sports claim increasing by 55% in the USA over the last few years, it’s essential to be prepared and have the right level of cover in place.

Aviva has been ordered to pay £660,000 after allegations of fraud against the company collapsed.

The High Court has handed down a significant judgment against Aviva Insurance Limited, ordering the insurer to pay £660,000 in costs. This ruling comes after Aviva’s unsuccessful attempt to deny coverage for water damage at the New Northumbria Hotel in Newcastle. The court’s decision, delivered on November 7, 2025, marks a substantial defeat for Aviva, which had pursued allegations of fraud against the hotel’s owners despite notable weaknesses in its case.

The court’s criticism of Aviva’s approach suggests that the insurer had failed to properly assess the strengths and weaknesses of its case before proceeding to trial. By pursuing a claim that was deemed flawed from the outset, Aviva has not only suffered a financial loss but also damage to its reputation. The judgment highlights the importance of insurers carefully evaluating the merits of their cases before taking them to trial.

The £660,000 payment ordered by the court is a significant sum, and it is likely that Aviva will face further financial consequences as a result of this ruling. The insurer may also face reputational damage, as the court’s criticism of its handling of the case may erode trust among its customers and business partners. The judgment serves as a reminder to insurers of the importance of acting in good faith and properly assessing the merits of their cases before pursuing them through the courts.

The New Northumbria Hotel’s owners can be expected to welcome the court’s decision, which brings an end to a prolonged and costly dispute. The hotel’s owners had sought coverage for water damage under their insurance policy with Aviva, but the insurer had denied their claim, alleging fraud. The court’s ruling vindicates the hotel’s owners and highlights the importance of insurers fulfilling their obligations to policyholders.

In conclusion, the High Court’s judgment against Aviva Insurance Limited serves as a significant reminder to insurers of the importance of carefully evaluating the merits of their cases before proceeding to trial. The £660,000 payment ordered by the court is a substantial penalty, and Aviva may face further financial and reputational consequences as a result of this ruling. The decision brings an end to a prolonged dispute and highlights the importance of insurers acting in good faith and fulfilling their obligations to policyholders.

Aviva Ventures has made an investment in Indico Data, a company specializing in insurance automation.

Aviva Ventures, the venture capital arm of British insurer Aviva, has made a strategic investment in Indico Data, a company that specializes in AI-driven automation for insurance operations. This investment is expected to support the adoption of Indico Data’s solutions by property and casualty (P&C) insurers worldwide. As part of the deal, Aviva’s chief innovation officer, Arslan Hannani, will join Indico’s Board of Directors as a board observer and advisor.

Indico Data’s Agentic AI platform helps streamline underwriting, claims, and operational processes that rely on unstructured data. The company’s technology is designed to bring AI deeper into core workflows, transforming how insurers operate. Aviva has seen firsthand the impact of Indico’s technology in streamlining operations and unlocking new efficiencies, particularly in complex markets like London.

The investment is a significant milestone for Indico Data, which has already received strategic investments from Guidewire earlier in the year. The company’s CEO, Tom Wilde, believes that the partnership with Aviva underscores the increasing demand for intelligent automation in the insurance industry. He sees Aviva’s investment as a validation of Indico’s vision for the “agentic insurance enterprise” and its mission to help carriers turn unstructured data into a competitive advantage.

Aviva Ventures focuses on investing in companies that are transforming the insurance and financial services sectors through advanced technologies and business models. The venture capital fund has made several investments in companies that are disrupting the insurance industry, and its investment in Indico Data is expected to support the company’s growth and expansion plans.

The partnership between Aviva and Indico Data is expected to have a significant impact on the insurance industry, particularly in the areas of underwriting, claims, and operational processes. With Aviva’s support, Indico Data is well-positioned to continue its growth and expansion plans, and to help insurers around the world to streamline their operations and improve their competitiveness. Overall, the investment is a significant development in the insurance technology sector and is expected to have far-reaching implications for the industry.

Ghost broking scams are on the rise, prompting Aviva to demand a crackdown to safeguard young drivers.

A recent survey conducted by Aviva, a leading insurance provider, has shed light on the growing concern of ghost brokers targeting young drivers on social media. The survey, which polled 2,000 young drivers, revealed that nearly one in three had purchased car insurance through social media platforms. This is a worrying trend, as ghost brokers are known to be highly active on these platforms, preying on unsuspecting victims.

The survey’s findings are alarming, with 84% of those who were scammed reporting serious issues with their insurance policies. These issues included rejected claims, falsified personal information, and even identity theft. This highlights the severe consequences of falling victim to ghost brokers, who often use social media to lure in young drivers with promises of cheap insurance premiums.

Ghost brokers typically operate by creating fake insurance policies, often using stolen or falsified information. They may also sell policies that are not legitimate or do not provide adequate coverage. As a result, victims may be left with invalid insurance, leaving them vulnerable to financial losses in the event of an accident or other claim.

The survey’s findings suggest that young drivers are particularly vulnerable to ghost brokers, who often use social media to target their victims. Social media platforms, such as Facebook and Instagram, provide an ideal environment for ghost brokers to operate, as they can easily create fake profiles and advertisements that appear legitimate.

The consequences of falling victim to a ghost broker can be severe, with many young drivers facing financial losses and damage to their credit scores. In some cases, victims may even face legal action if they are found to be driving without valid insurance. It is essential, therefore, that young drivers are aware of the risks associated with purchasing insurance through social media and take steps to protect themselves.

To avoid falling victim to ghost brokers, young drivers should be cautious when purchasing insurance online and ensure that they are dealing with a legitimate insurance provider. They should also be wary of unusually low premiums and always check the policy details carefully before purchasing. By taking these precautions, young drivers can help protect themselves from the risks associated with ghost brokers and ensure that they have valid and adequate insurance coverage.

Almost two thirds of mid-retirees have not had essential conversations about finances

A recent study by Aviva and Age UK has found that many mid-retirees in the UK are not prepared for the financial challenges of retirement. The survey of 1,000 mid-retirees (aged 65-75) found that almost two-thirds (64%) have not had essential conversations with family or friends about managing their financial affairs should they become unable to do so independently. Additionally, only a third (36%) of mid-retirees know all the details of their partner’s pension, and more than four in five (84%) have not checked to see if their partner has nominated them as a beneficiary for their pension.

The study also found that 81% of mid-retirees do not have a lasting power of attorney (LPA) in place, which can leave them vulnerable to financial difficulties if they become unable to manage their affairs. Furthermore, nearly four in ten (39%) have not considered how they will manage their finances as they grow older, particularly into their 80s or 90s.

The report highlights the importance of making informed decisions in later life and the value of approaching these conversations together, to ensure long-term financial security for both partners. It recommends a new retirement income approach, which includes a “flex first, fix later” strategy, combining pension drawdown in the early retirement years with a later-life annuity. This approach can provide pension savers with a sustainable income for life and offer better outcomes.

Aviva and Age UK are working together to consider the feasibility of a mid-retirement MOT, which could provide guidance and support to mid-retirees on topics such as estate planning, fraud prevention, and managing finances in the event of cognitive decline. The organizations are encouraging mid-retirees to plan ahead, including taking out a lasting power of attorney and budgeting for potential costs that can arise in later life.

Aviva has also provided top tips for managing pensions throughout retirement, including understanding what will happen to retirement income if either partner dies, reviewing pension plans regularly, and considering all sources of retirement income. The organization is also developing its own “flex first, fix later” product, called Aviva Guided Retirement, which aims to provide its workplace pension members with a sustainable income for life.

Overall, the study highlights the need for mid-retirees to take control of their financial planning and to have open and honest conversations with their loved ones about their wishes and plans. By doing so, they can ensure that they are prepared for the financial challenges of retirement and can enjoy a secure and sustainable income in their later years. Age UK is urging people to plan ahead and is offering advice and support through its Advice Line on 0800 678 1602.

Aviva deepens partnership with Hyperexponential – Coverager

Aviva, a leading insurance company, has strengthened its partnership with hyperexponential, a technology firm specializing in data analytics and artificial intelligence (AI). The collaboration aims to enhance Aviva’s data-driven decision-making capabilities and drive business growth.

Hyperexponential’s innovative platform uses advanced analytics and machine learning algorithms to process large datasets, providing actionable insights that help insurers like Aviva optimize their operations, improve customer experiences, and reduce costs. The partnership allows Aviva to leverage hyperexponential’s expertise in data science and AI to gain a deeper understanding of its customers, Markets, and risks.

The deepened partnership will enable Aviva to utilize hyperexponential’s cutting-edge technology to analyze complex data sets, identify trends, and predict future outcomes. This will help Aviva to make more informed decisions, enhance its underwriting capabilities, and develop more tailored insurance products that meet the evolving needs of its customers.

One of the key areas of focus for the partnership is the development of more sophisticated risk assessment models. Hyperexponential’s AI-powered platform will help Aviva to analyze vast amounts of data, including historical claims data, market trends, and external factors, to better understand and manage risk. This will enable Aviva to provide more accurate quotes, reduce the risk of claims, and improve its overall profitability.

The partnership will also focus on improving the customer experience. By leveraging hyperexponential’s analytics capabilities, Aviva will be able to gain a deeper understanding of its customers’ needs, preferences, and behaviors. This will enable Aviva to develop more personalized insurance products, enhance its customer engagement strategies, and provide more effective customer support.

The collaboration between Aviva and hyperexponential is a significant step forward in the insurance industry’s digital transformation journey. As insurers continue to face increasing competition, regulatory pressures, and changing customer expectations, partnerships like this one will be crucial in driving innovation, improving efficiency, and delivering better outcomes for customers. By combining Aviva’s industry expertise with hyperexponential’s advanced analytics and AI capabilities, the two companies are well-positioned to drive growth, improve profitability, and set new standards for the insurance industry.

Aviva refused to provide assistance to our ailing son following a five-month waiting period.

A family in Belfast has been struggling to care for their 16-year-old son who has a degenerative disease called spinal muscular atrophy with respiratory distress (SMA-RD). The disease has left him paralyzed in all four limbs and in need of round-the-clock care. The family has been paying £60 a month for a critical illness policy with Aviva since 2007, but the insurance company has refused to pay out, citing that the condition was present at birth and therefore not covered.

The family’s son was diagnosed with SMA-RD at the age of eight, but his health took a significant turn for the worse last year. His father has had to give up work to care for him, and the family contacted Aviva in January to discuss their eligibility for a claim. However, they were met with a lengthy and frustrating process, being transferred between three departments and waiting over three and a half hours to speak to an adviser.

Despite submitting medical reports and raising a formal complaint, Aviva denied their claim in June, stating that the condition was present at birth and therefore not covered. The family was devastated by the decision, which they felt was made without compassion or understanding of their situation.

The case was taken up by a consumer champion, who argued that the family could not have known about their son’s condition when they took out the policy, and that Aviva’s decision was unreasonable. The champion suggested that the company was rejecting the claim on a technicality, and that it was morally wrong to do so given the family’s circumstances.

Aviva responded quickly to the champion’s intervention, agreeing to make a goodwill payment of £10,000, which is the full amount allowed by the policy. The company acknowledged that its service and communication had fallen short of expectations and that the family’s situation had not been handled with the urgency and compassion it deserved.

The case highlights the importance of insurance companies showing compassion and understanding when dealing with customers who are going through difficult times. While companies must adhere to their terms and conditions, they should also be willing to consider the unique circumstances of each case and make exceptions when necessary. In this instance, Aviva’s decision to make a goodwill payment was a welcome acknowledgement of the family’s situation and a recognition that sometimes, compassion and empathy are just as important as following the rules.

Aviva and Tesco have launched a life insurance partnership.

Aviva has partnered with Tesco Insurance & Money Services to launch a new life insurance product for Tesco customers. This partnership brings together Tesco’s brand recognition and customer focus with Aviva’s underwriting expertise and reputation in the protection industry. The new life insurance plan, available at tescoinsurance.com, offers a simple and fully mobile-optimized digital quote-and-apply service, with premiums starting from £5 per month.

Tesco Clubcard members will benefit from rewards, and all policyholders can take comfort in knowing that Aviva has a strong claims payment record, having paid out 98.8% of life insurance claims in 2024, totaling £862m. Additionally, customers will have access to a range of non-contractual wellbeing services, which Aviva may change or withdraw at any time.

The partnership aims to provide high-quality cover and peace of mind for Tesco customers who want to protect their loved ones. According to Ban Mahsoub, partnerships director at Tesco Insurance & Money Services, the collaboration will bring “real peace of mind” to millions of Tesco customers. Daren Boys, protection distribution director at Aviva, added that the partnership will create wider access to insurance and support more families in building financial resilience.

The launch of this new life insurance product is an exciting opportunity for both brands to leverage their digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK. With Aviva’s expertise and Tesco’s reach, the partnership is well-positioned to provide a valuable service to customers. Overall, the new life insurance plan offers a convenient, affordable, and reliable way for Tesco customers to protect their loved ones and plan for the future.

Aviva has launched an online life insurance service for Tesco shoppers.

Aviva has partnered with Tesco to offer life insurance products through the supermarket’s website. This marks the first time life insurance products have been available on the Tesco Insurance website, which already offers car, home, pet, and travel insurance. Customers can now purchase life insurance online through a digital quote and apply service, with policies starting from £5 per month and covering up to £5m. The policies are available in level and decreasing cover versions, with a joint life option that can be split into two single policies in the event of separation.

The life insurance products come with a range of benefits, including access to the Aviva DigiCare+ app, which provides 24/7 health support through the Bupa Anytime HealthLine. This service allows customers to speak to a qualified nurse, and also includes annual health checks, second medical opinions, bereavement support, and mental health support. Additionally, customers who purchase life insurance through Tesco will receive £100 gift cards and money-off coupons as a bonus.

The partnership between Aviva and Tesco aims to make life insurance more accessible and affordable for millions of customers across the UK. According to Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, the company wants to make it easier for people to plan for the future and provide financial security for their families. Daren Boys, protection distribution director at Aviva, added that the partnership combines Tesco’s reach with Aviva’s expertise in protection to create a wider market awareness and greater access to insurance.

The partnership is part of Aviva’s strategy to grow its distribution footprint and increase market awareness of life insurance. By working with Tesco, Aviva aims to help more families feel financially resilient and secure. The move is also seen as a way to expand Aviva’s presence in the protection market, which is a key area of focus for the company. Overall, the partnership between Aviva and Tesco is expected to make life insurance more accessible and affordable for a wider range of customers, and to help people plan for the future with greater confidence.

Aviva: Rewiring the insurance claims journey with AI – McKinsey & Company

Aviva, a leading insurance company, has embarked on a journey to revolutionize its claims process by leveraging Artificial Intelligence (AI). In partnership with McKinsey & Company, Aviva aimed to transform the claims experience for its customers, making it faster, more efficient, and more personalized. The goal was to reduce the time and effort required to process claims, while also improving customer satisfaction and loyalty.

To achieve this, Aviva implemented an AI-powered claims platform that utilizes machine learning algorithms to analyze data from various sources, including customer interactions, claims history, and external data sources. The platform enables Aviva to automate routine tasks, such as data entry and claims assessment, freeing up staff to focus on more complex and high-value tasks.

The AI-powered platform has several key features, including:

  1. Predictive analytics: Aviva’s platform uses predictive models to forecast the likelihood of a claim being approved or rejected, allowing the company to prioritize and fast-track straightforward claims.
  2. Automated claims assessment: The platform uses machine learning algorithms to assess claims and make decisions, reducing the need for human intervention.
  3. Personalized customer engagement: Aviva’s platform uses data and analytics to provide personalized updates and communications to customers, keeping them informed throughout the claims process.
  4. Real-time monitoring: The platform enables Aviva to monitor claims in real-time, identifying potential issues and bottlenecks, and allowing for swift intervention to resolve them.

The results of Aviva’s AI-powered claims platform have been impressive. The company has seen:

  1. Reduced claims processing time: Aviva has reduced the time taken to process claims by up to 50%, with some claims being settled in as little as 24 hours.
  2. Improved customer satisfaction: Customer satisfaction ratings have increased, with customers praising the speed and efficiency of the claims process.
  3. Increased efficiency: Aviva’s staff are now able to focus on more complex and high-value tasks, improving productivity and reducing costs.
  4. Enhanced data insights: The platform provides Aviva with valuable data insights, enabling the company to identify trends and patterns in claims, and make data-driven decisions to improve the overall claims experience.

Overall, Aviva’s AI-powered claims platform has transformed the insurance claims journey, providing a faster, more efficient, and more personalized experience for customers. By leveraging AI and machine learning, Aviva has improved customer satisfaction, reduced costs, and enhanced its competitive advantage in the insurance market. As the insurance industry continues to evolve, Aviva’s innovative approach to claims processing is likely to set a new standard for the industry.

Aviva has invested in Indico Data, a provider of insurance automation solutions.

Aviva Ventures, the venture capital arm of British insurer Aviva, has made a strategic investment in Indico Data, a company that specializes in AI-driven automation for insurance operations. The investment is expected to support the adoption of Indico Data’s solutions by property and casualty (P&C) insurers worldwide. As part of the transaction, Aviva’s chief innovation officer, Arslan Hannani, will join Indico’s Board of Directors as a board observer and advisor.

Aviva Ventures focuses on companies that are transforming the insurance and financial services sectors through advanced technologies and business models. Hannani stated that Indico’s technology is “reshaping how insurers operate by bringing AI deeper into core workflows” and that Aviva has seen firsthand the impact Indico is having in streamlining operations and unlocking new efficiencies.

Indico Data’s Agentic AI platform is designed to streamline underwriting, claims, and operational processes that rely on unstructured data. The company plans to use Aviva’s investment to enhance its expanding presence among global carriers. This investment follows a previous strategic investment from Guidewire earlier in 2025.

Indico Data CEO Tom Wilde said that the partnership with Aviva underscores the increasing demand for intelligent automation in the insurance industry. He added that Aviva’s investment and Hannani’s participation on the board validate Indico’s vision for the “agentic insurance enterprise” and its mission to help carriers turn unstructured data into a competitive advantage.

The investment is part of Aviva’s efforts to innovate and transform the insurance industry. Earlier this year, Aviva teamed up with Tesco Insurance & Money Services to introduce a life insurance product for Tesco’s customers and Clubcard holders. With this investment, Aviva is demonstrating its commitment to supporting companies that are driving innovation and change in the insurance sector.

Overall, the investment in Indico Data is expected to have a significant impact on the insurance industry, enabling P&C insurers to streamline their operations and improve their efficiency. With Aviva’s support, Indico Data is well-positioned to continue its growth and expansion, and to play a key role in shaping the future of the insurance industry.

Aviva’s wealth unit experiences £2.3 billion in inflows, resulting in a 5% increase in assets.

Aviva’s wealth unit has experienced a significant surge in inflows, with £2.3 billion in new investments, leading to a 5% increase in assets under management. This growth is a testament to the company’s efforts to expand its wealth management business and attract new clients. The influx of new funds has boosted Aviva’s assets under management to a substantial level, demonstrating the company’s ability to compete in the competitive wealth management market.

The £2.3 billion in inflows is a notable achievement, considering the current market conditions. The wealth management industry has faced challenges in recent years, including increased competition, regulatory pressures, and market volatility. However, Aviva’s wealth unit has managed to navigate these challenges and attract new clients, highlighting the company’s strong reputation and investment expertise.

The 5% increase in assets under management is also a significant milestone for Aviva. This growth demonstrates the company’s ability to retain existing clients and attract new ones, which is crucial for long-term success in the wealth management industry. The increase in assets under management will also contribute to Aviva’s revenue growth, as the company earns fees based on the assets it manages.

Aviva’s wealth unit offers a range of investment products and services, including pensions, investments, and savings products. The company has been investing in digital platforms and technology to enhance its wealth management capabilities and improve the client experience. This investment in technology has likely contributed to the company’s ability to attract new clients and grow its assets under management.

The growth of Aviva’s wealth unit is also a positive sign for the company’s overall business. Aviva has been undergoing a transformation in recent years, focusing on its core businesses and divesting non-core assets. The success of the wealth unit demonstrates the company’s ability to execute its strategy and achieve its goals.

In conclusion, Aviva’s wealth unit has achieved significant growth, with £2.3 billion in inflows and a 5% increase in assets under management. This growth is a testament to the company’s strong reputation, investment expertise, and ability to navigate the competitive wealth management market. The increase in assets under management will contribute to Aviva’s revenue growth and demonstrate the company’s ability to execute its strategy and achieve its goals. As the wealth management industry continues to evolve, Aviva is well-positioned to remain a major player and continue to attract new clients and grow its assets under management.

Aviva expert questions new solvency regime – report

At the Insurance Investor Live forum in London, a representative from Aviva, Albici, expressed concerns about the current state of the UK insurance industry. Albici, who is responsible for private asset origination for Aviva’s annuity business, stated that the Prudential Regulation Authority (PRA) had initially aimed to make UK insurers more competitive and encourage investment in real assets that contribute to economic growth. However, he noted that the industry has actually moved in the opposite direction.

The PRA’s intentions were to create a more favorable environment for insurers to invest in assets such as infrastructure, real estate, and private equity, which can provide long-term returns and support economic growth. However, despite these efforts, the industry has not responded as expected. Instead of increasing investment in these areas, insurers have become more cautious and risk-averse, opting for more traditional and lower-yielding investments.

Albici’s comments suggest that the PRA’s efforts to stimulate investment in real assets have been unsuccessful, and the industry is not taking advantage of the opportunities available. This is concerning, as investment in real assets can have a positive impact on the economy, creating jobs and driving growth. The lack of investment in these areas may be hindering the UK’s economic recovery and limiting the potential for long-term growth.

The reasons for this trend are not entirely clear, but it is possible that insurers are being driven by short-term considerations, such as meeting regulatory requirements and managing risk, rather than taking a longer-term view and investing in assets that may provide higher returns over time. Additionally, the current low-interest-rate environment may be making it more challenging for insurers to generate returns from traditional investments, leading them to become even more risk-averse.

Overall, Albici’s comments highlight the need for the insurance industry to re-examine its investment strategies and consider the potential benefits of investing in real assets. By doing so, insurers can not only generate returns for their policyholders but also contribute to the broader economic growth and development of the UK. The PRA’s efforts to encourage investment in real assets are well-intentioned, but it is up to the industry to respond and take advantage of these opportunities.

Average cost of a honeymoon reaches £4,550 per couple, while popularity of minimoons rises

A recent survey conducted by Aviva has revealed that over a third of Brits (37%) have either traveled or plan to travel abroad for their honeymoons, with an average spend of £4,550 per couple. Additionally, 6% of couples plan to go on both a minimoon and a honeymoon abroad, with an estimated total spend of £8,861. The research also found that one in ten (10%) Brits are planning an overseas wedding, with an average spend of £5,224 per couple.

The survey showed that couples who have not yet traveled expect to spend 8% more on honeymoons abroad and 16% more on minimoons abroad compared to those who have already taken their trips. The most popular destinations for honeymoons include Greece, Italy, France, and the United States, while minimooners are opting for destinations such as Canada, Thailand, and Vietnam.

Despite the significant costs associated with honeymoons and weddings, the survey found that 11% of travelers planning a trip this year do not intend to purchase travel insurance. Aviva is urging newlyweds to take out travel insurance to protect themselves against unforeseen circumstances such as trip cancellations, medical emergencies, and lost or stolen belongings.

James Devereux, travel insurance manager at Aviva, emphasized the importance of taking out travel insurance, stating that it can provide peace of mind and financial protection in case of unexpected events. He also advised couples to declare any pre-existing medical conditions, consider the activities they plan to undertake, and seek travel health advice before embarking on their trips.

Aviva’s top tips for newlyweds include taking out travel insurance as soon as possible, declaring pre-existing medical conditions, and carefully considering the activities they plan to undertake. The company also recommends seeking travel health advice, especially for those traveling to exotic destinations.

Overall, the survey highlights the importance of planning and preparation for honeymoons and weddings, including taking out travel insurance to protect against unexpected events. By following Aviva’s top tips, couples can ensure a stress-free and enjoyable trip, and avoid financial losses in case of unforeseen circumstances.

SRG’s underwriting arm has secured new capacity from Aviva.

MX, the underwriting arm of Specialist Risk Group (SRG), has secured a multi-year delegated distribution agreement with Aviva to support Trilogy Underwriting. Trilogy Underwriting, which specializes in property and casualty business, was acquired by MX in 2024. This agreement significantly bolsters MX’s London market offering, enhancing its products, service, and outcomes for stakeholders.

The partnership between MX and Aviva marks a significant milestone for MX, reinforcing its position as a leading Managing General Agent (MGA) in the UK market. MX’s managing director, Ian Cook, expressed excitement about the opportunities presented by this strategic alliance, emphasizing the company’s commitment to delivering exceptional value to its broker partners and clients.

MX has made several acquisitions in the past, including Tristar Special Risks, The MPLC, CLS Risk Solutions, Blackrock Insurance Solutions, and GB Underwriting. The latest partnership with Aviva accelerates MX’s growth ambitions across the UK. Aviva’s managing director for UK commercial and chief distribution officer, Dave Martin, praised MX for its deep sector expertise and proven track record of delivering underwriting profit focused on customer value.

The partnership between MX and Aviva is part of a broader strategic relationship with SRG, aiming to protect customer outcomes while achieving underwriting returns and sustainable growth. This agreement demonstrates the complementary capabilities of both companies, aligning with Aviva’s distribution strategy and growth ambitions. As MX engages its broker network to outline the benefits of the new capacity, the company is poised to drive future success and reinforce its position in the UK market. With this strategic alliance, MX and Aviva are well-positioned to deliver exceptional value to their clients and stakeholders.

Aviva’s digital transformation has resulted in lower customer premiums.

A recent survey by GlobalData found that price and speed of response are key factors for insurance brokers when choosing which insurer to place business with. The 2025 UK Commercial Insurance Broker Survey revealed that 28.4% of respondents considered price or premiums to be the most important factor, while 8.8% prioritized the speed of response to queries or quotes. This highlights the need for insurers to balance competitive pricing with operational efficiency and responsiveness.

The survey’s findings are supported by Aviva’s recent partnership with ICE Insurtech, which has enabled the insurer to streamline its operations and provide a fully digital customer journey. By implementing ICE’s policy administration system, Aviva has reduced its quote turnaround time by half, resulting in improved customer satisfaction and retention. The integration of advanced technology has also allowed Aviva to cut IT costs, which has been passed on to customers in the form of reduced premiums.

The digital transformation of the insurance industry requires a fundamental shift in business models, with insurers needing to modernize their operations, enhance customer journeys, and offer competitive pricing to thrive. Those who embrace change and prioritize customer-centric solutions will emerge as leaders in the market. Companies that can deliver both competitive pricing and rapid response times will be better positioned for success.

The case of Aviva serves as a compelling example of how strategic partnerships and technological investments can yield significant benefits. By leveraging technology to reduce operational costs, insurers can pass the savings on to customers, enhancing their competitive edge. As the insurance landscape continues to evolve, it is clear that digital transformation will play a crucial role in determining which companies will succeed.

In conclusion, the survey’s findings and Aviva’s digital transformation journey highlight the importance of competitive pricing, operational efficiency, and responsiveness in the insurance industry. Insurers that can effectively modernize their operations, enhance customer journeys, and offer competitive pricing will be well-positioned to thrive in the coming years. By prioritizing customer-centric solutions and embracing digital transformation, companies can gain a competitive edge and emerge as leaders in the market.

Income Protection Insurance Market – Key Players:1. Aviva 2. AXA 3. Zurich 4. MetLife 5. Prudential 6. Allianz 7. AIG 8. Lloyds Banking Group 9. Royal London 10. LV=

The Income Protection Insurance market is expected to experience significant growth, with a projected revenue of USD 35.1 billion by 2033, growing at a CAGR of 5.5% from 2026 to 2033. The market’s growth is driven by increasing awareness of financial security, rising health-related uncertainties, and expanding working populations, especially in emerging economies. Economic factors such as rising disposable income and urbanization also contribute to the market’s expansion.

The demand for income protection insurance is influenced by demographic changes, economic stability, government policies, and technological innovations. The market is shaped by a mix of established multinational corporations and dynamic local firms, with leading players leveraging advanced technologies, strong distribution networks, and localized strategies to maintain a competitive edge.

The Income Protection Insurance market can be segmented by demographic, geographic, psychographic, and behavioral factors, including age, income, lifestyle, and usage frequency. The market is also segmented by occupation, with professional occupations, service industry, and trade and skilled workers being key segments. Financial segmentation, including insurance affordability, investment willingness, and financial literacy, is also an important aspect of the market.

The market is expected to be driven by trends such as increasing awareness of financial security, rising health-related uncertainties, and expanding working populations. Businesses are adapting to these trends by offering tailored marketing strategies and product offerings, enhancing customer engagement, and improving targeting accuracy.

Key players in the Income Protection Insurance market include Aviva, Legal & General, Fidelity Life, Royal London, VitalityLife, Generali, Allianz, AXA, LV= Liverpool Victoria, and AIG Life. These companies are investing heavily in R&D and digital transformation, setting benchmarks in quality and service delivery, and adapting to consumer preferences and shifting economic conditions.

The market is expected to experience significant growth, driven by increasing awareness of financial security, rising health-related uncertainties, and expanding working populations. Businesses are adapting to these trends by offering tailored marketing strategies and product offerings, enhancing customer engagement, and improving targeting accuracy. The market is highly competitive, with key players leveraging advanced technologies, strong distribution networks, and localized strategies to maintain a competitive edge.

The report provides a comprehensive analysis of the Income Protection Insurance market, including market dynamics, drivers, restraints, opportunities, and competitive landscape. It also provides company profiles, market segmentation analysis, and trends shaping the market. The report is based on extensive research, including data mining, validation, primary interviews, and a list of data sources.

In conclusion, the Income Protection Insurance market is expected to experience significant growth, driven by increasing awareness of financial security, rising health-related uncertainties, and expanding working populations. The market is highly competitive, with key players leveraging advanced technologies, strong distribution networks, and localized strategies to maintain a competitive edge. Businesses are adapting to trends by offering tailored marketing strategies and product offerings, enhancing customer engagement, and improving targeting accuracy.

MX enters multi-year distribution deal with Aviva to expand growth

MX is a company that specializes in providing property and casualty insurance solutions to small to medium-sized enterprises (SMEs) and mid-market clients across the UK and Ireland. Their portfolio has been growing, and they offer a wide range of commercial insurance products, including property, liability, motor fleet, and specialist sector coverage.

In recent years, MX has expanded its underwriting capacity to meet the increasing demand from brokers for flexible and specialized insurance solutions. This expansion has enabled the company to provide more technical expertise and capacity to clients across key regional markets. The move is a response to the growing need for insurance products that can cater to the unique needs of businesses in different sectors and regions.

MX’s commercial insurance solutions are designed to provide businesses with the necessary protection against various risks, such as property damage, liability, and motor fleet accidents. The company’s specialist sector coverage also allows it to provide tailored insurance solutions to businesses operating in specific industries, such as construction, manufacturing, or healthcare.

The company’s growth and expansion are driven by its commitment to providing flexible and innovative insurance solutions that meet the evolving needs of businesses. By increasing its underwriting appetite and technical expertise, MX is well-positioned to capitalize on the growing demand for commercial insurance products in the UK and Ireland.

MX’s approach is centered around providing brokers and clients with access to specialized insurance products and technical expertise, allowing them to better manage their risks and protect their businesses. The company’s focus on regional markets and specialist sectors enables it to provide tailored solutions that address the unique needs of businesses in these areas.

Overall, MX’s growing property and casualty portfolio, combined with its expanded underwriting appetite and technical expertise, makes it a significant player in the UK and Irish commercial insurance market. The company’s commitment to providing flexible and innovative insurance solutions positions it for continued growth and success in the region.

Aviva has partnered with ICE InsureTech to undergo a digital transformation.

Aviva, a leading insurance provider in the UK, has successfully rolled out a digital insurance platform in partnership with ICE InsureTech. The project, which was completed in just 12 months, aimed to transform Aviva’s IT landscape and enable fully digital insurance journeys. The new platform, built using microservices and cloud infrastructure from AWS, allows for white-labelled, omni-channel offerings that can be configured rapidly for different partners.

The platform has introduced real-time agility via event-based architecture, enabling Aviva to operate a no-code environment. This gives the company’s teams full ownership of product changes without relying on external developers. The integration of third-party services, such as Earnix, was achieved in just six weeks using open APIs and an agile integration layer.

The new platform has already shown significant benefits, including a faster quote turnaround time, which has been halved, and reduced customer premiums through lower IT costs. The platform also enhances accessibility through compliance with WCAG 2.2 standards, cutting down application times. Security and operational resilience have been upgraded beyond Aviva’s existing benchmarks.

The project has delivered Aviva’s first fully digital product, covering quotes, new business, mid-term adjustments, and renewals. The company’s Personal Lines IT Business Partner, Alfie Harvey, described the transformation as a “pivotal step” in transforming Aviva’s IT landscape, enabling further growth potential for Aviva Personal Lines.

The partnership between Aviva and ICE InsureTech has been shortlisted for two major awards: Project Team of the Year at the UK IT Industry Awards and Excellence in Technology at the Insurance Times Awards. The winners will be announced in November and December. Aviva’s next milestone is to begin migrating customers from their previous insurer onto the new platform.

The successful rollout of the digital insurance platform is a significant milestone for Aviva, which continues to grow and evolve its services through digital transformation and strategic partnerships. The company serves millions of customers and offers a wide range of personal and commercial insurance, pensions, and savings products. With this new platform, Aviva is well-positioned to further enhance its customer experience and drive business growth.

The Halloween season is also accompanied by a frightening increase in insurance claims.

As Halloween approaches, insurers are reminded of the potential risks and damages that can occur during this time. According to Aviva, a prominent insurer, their data highlights a range of malicious damage incidents that take place around Halloween. These incidents can vary in severity, from minor pranks to more serious acts of vandalism and even break-ins.

Some examples of the types of damage that can occur include doors being damaged by overzealous trick-or-treaters, broken windows resulting from thrown objects such as corn on the cob, and stained front doors caused by eggs. These types of incidents can be frustrating and costly for homeowners, who may be left to deal with the aftermath of these pranks.

The data from Aviva suggests that these incidents are not isolated and can happen to anyone. Homeowners who are preparing for Halloween celebrations should be aware of the potential risks and take steps to protect their properties. This can include taking precautions such as installing security cameras, motion-sensitive outdoor lighting, and reinforcing doors and windows to prevent break-ins.

It’s also important for homeowners to review their insurance policies to ensure they have adequate coverage in case of any damages or losses. Aviva’s data serves as a reminder that Halloween can be a time of increased risk for homeowners, and being prepared and taking necessary precautions can help mitigate these risks.

In addition to the financial costs, these incidents can also cause emotional distress and disruption to daily life. Homeowners who experience malicious damage or break-ins may feel vulnerable and anxious, and it’s essential to take steps to prevent these incidents from occurring in the first place.

Overall, Aviva’s data highlights the importance of being aware of the potential risks associated with Halloween and taking steps to protect properties and prevent malicious damage. By being prepared and taking necessary precautions, homeowners can help ensure a safe and enjoyable Halloween celebration for themselves and their families.

Aviva Canada’s new CEO is optimistic about the company’s performance for the full year 2025, despite anticipating challenges related to weather and regulatory issues.

Aviva Canada’s new CEO is expressing optimism about the company’s prospects for the full year 2025, despite facing challenges related to weather and regulatory issues. The insurance industry in Canada has been impacted by severe weather events, which have resulted in significant claims and losses for insurers. Additionally, regulatory changes and scrutiny have added to the challenges faced by insurance companies.

However, Aviva Canada’s CEO remains bullish on the company’s ability to navigate these challenges and achieve its goals for 2025. The company has been working to enhance its risk management capabilities and improve its customer service, which is expected to help it better withstand weather-related claims and regulatory pressures.

One of the key areas of focus for Aviva Canada is its digital transformation strategy, which aims to improve the customer experience and increase efficiency. The company has been investing in technology and data analytics to enhance its underwriting and claims processing capabilities, as well as to improve its customer engagement and retention.

Aviva Canada’s CEO also emphasized the importance of innovation and adaptability in the insurance industry, particularly in the face of emerging risks and challenges. The company is exploring new products and services, such as parametric insurance and cyber insurance, to help customers manage evolving risks.

Despite the challenges, Aviva Canada’s CEO is confident that the company will achieve its targets for 2025, driven by its strong brand, diverse product offerings, and commitment to customer service. The company is also focused on building strong relationships with its brokers and partners, which is expected to help drive growth and expansion.

Overall, Aviva Canada’s new CEO is taking a proactive and optimistic approach to addressing the challenges facing the insurance industry, and is confident that the company will emerge stronger and more resilient in 2025. With its focus on digital transformation, innovation, and customer service, Aviva Canada is well-positioned to navigate the complexities of the insurance market and achieve its goals for the year.

The CEO’s bullish outlook for 2025 is a positive sign for the company and its stakeholders, and suggests that Aviva Canada is well-equipped to handle the challenges ahead. As the insurance industry continues to evolve and face new challenges, Aviva Canada’s commitment to innovation, customer service, and risk management is expected to serve it well in the years to come.

Tributes have been paid to former Aviva CEO David Barral following his death in a fatal crash.

David Barral, the former chief executive of Aviva UK and Ireland, has died in a car accident near Leeds at the age of 63. Barral was driving his Aston Martin DBX when it collided with a tree and caught fire on the A58 Leeds Road. Despite the efforts of emergency crews, he was pronounced dead at the scene. The news of his death has been met with an outpouring of tributes from the financial services industry, where he was widely respected and admired.

Barral began his insurance career at Norwich Union in 1999, before the company rebranded as Aviva. He rose through the ranks and was appointed chief executive of Aviva UK & Ireland in 2011, a role he held until 2015. During his career, he held several senior positions across the financial services and investment sectors, and was working as a strategic adviser at Harwood Capital at the time of his death.

Those who knew Barral have described him as a personable and forward-thinking leader who combined strong business discipline with a genuine interest in people. He was remembered as a “superstar manager” and a “genuinely inspirational and likeable family man” who will be deeply missed by all who knew him. Aviva confirmed his death in a statement, saying: “We are very sad to hear of the death of David Barral, a much-valued former colleague and leader at Aviva. Our deepest condolences and prayers go to David’s family at this time.”

Nucleus Financial Services and others from across the industry have also paid tribute to Barral, sharing their memories and condolences. Duncan R Glassey, a partner at AAB Wealth, said that Barral was his first boss in financial services and had a profound impact on his life and career. Derek McCulloch described Barral as a “tragic loss” and said that he will be missed by all who knew him. Barral’s family has described his death as “a devastating loss”, and the industry will undoubtedly feel his absence in the days and weeks to come.

Former Aviva boss dies in horror car crash – International Adviser

David Barral, the former CEO of Aviva’s UK and Ireland operations, has tragically died in a car accident. The 63-year-old businessman was involved in a horrific crash near Wetherby in West Yorkshire, where his Aston Martin vehicle veered off the road and collided with a tree, resulting in a “fireball” crash. Barral had a distinguished career in the financial services industry, having spent over 15 years at Aviva, including his tenure as CEO of UK and Ireland from June 2011 to May 2015.

The incident occurred earlier in the day, and police are currently investigating the circumstances surrounding the crash. They have appealed for any witnesses to come forward and provide information to aid in their investigation. The news of Barral’s death is likely to send shockwaves through the industry, given the tragic and sudden nature of his passing.

Barral’s career was marked by his leadership roles in several prominent financial services companies in the UK. His experience and expertise were highly regarded, and his death will undoubtedly be felt by his colleagues and peers. The incident serves as a reminder of the fragility of life and the importance of road safety.

As the investigation into the crash continues, the authorities will work to determine the cause of the accident and establish the events leading up to the tragic incident. In the meantime, the financial services industry will be mourning the loss of a respected and experienced leader. David Barral’s legacy will be remembered for his contributions to the industry, and his sudden passing will be deeply felt by those who knew him.

The police appeal for witnesses to come forward is a crucial step in the investigation, and anyone with information is urged to contact the authorities. As the news of Barral’s death spreads, it is likely that tributes and condolences will pour in from across the industry, remembering his achievements and celebrating his life. The exact circumstances of the crash are still unknown, and the investigation will provide more insight into the events surrounding this tragic incident.

In 2026, UK SMEs are likely to face various challenges and opportunities. According to Aviva, the key concerns for business leaders include:1. Economic uncertainty: The ongoing impact of Brexit, inflation, and global market fluctuations may continue to affect business confidence and investment decisions. 2. Talent acquisition and retention: Attracting and retaining skilled workers will remain a priority, as SMEs compete with larger companies for top talent. 3. Digital transformation: Business leaders will need to adapt to emerging technologies, such as artificial intelligence, cybersecurity, and data analytics, to remain competitive. 4. Sustainability and environmental concerns: SMEs will be expected to prioritize environmental sustainability, reduce carbon footprints, and comply with increasingly strict regulations. 5. Access to funding: Securing funding and managing cash flow will continue to be a challenge for many SMEs, as they navigate changing lender requirements and explore alternative funding options. 6. Regulations and compliance: Business leaders must stay up-to-date with changing regulations, such as GDPR, and ensure their companies are compliant to avoid potential fines and reputational damage. 7. Skills and training: Investing in employee development and upskilling will be crucial to address the skills gap and prepare workers for the changing job market. 8. Cybersecurity: As technology advances, SMEs will need to prioritize cybersecurity measures to protect their businesses from increasingly sophisticated threats. 9. Supply chain resilience: Building robust and resilient supply chains will be essential to mitigate the risks of disruption, Brexit, and other external factors. 10. Mental health and wellbeing: Business leaders will need to prioritize the mental health and wellbeing of their employees, as well as their own, to maintain a healthy and productive workforce.

Rebecca Gambrell, the managing director of SME and Delegated Authorities at Aviva, has expressed her thoughts on the current state of small and medium-sized enterprises (SMEs). According to her, SMEs are crucial to the well-being of local communities, and it is encouraging to see them feeling confident about their future prospects.

This confidence is a positive sign, as it suggests that SMEs are looking to expand and grow their operations. However, as Gambrell points out, this growth often comes with its own set of challenges. One of the main issues that SMEs may face is an increased workload, which can be overwhelming for business owners who are already managing multiple demands.

Despite these challenges, the fact that SMEs are feeling confident about their future is a good indicator of the overall health of the economy. It suggests that businesses are looking to invest and expand, which can have a positive impact on job creation and economic growth.

Gambrell’s comments highlight the importance of SMEs to local communities and the economy as a whole. They also emphasize the need for business owners to be aware of the potential challenges that come with growth and to be prepared to manage them effectively. By doing so, SMEs can continue to thrive and make a positive contribution to their communities.

It is worth noting that Aviva, as an insurance company, has a vested interest in the success of SMEs. The company provides a range of insurance products and services to SMEs, and its success is closely tied to the success of its clients. Therefore, Gambrell’s comments can be seen as not only a reflection of her company’s commitment to supporting SMEs but also as a way of promoting Aviva’s services to this sector.

Overall, Rebecca Gambrell’s comments provide a positive outlook on the future of SMEs, while also highlighting the potential challenges that they may face. Her comments emphasize the importance of SMEs to local communities and the economy, and the need for business owners to be aware of the potential pitfalls of growth. By being prepared and managing their workload effectively, SMEs can continue to thrive and make a positive contribution to their communities.

In conclusion, the confidence of SMEs in their future prospects is a good sign for the economy, but it also brings its own set of challenges. Business owners need to be aware of these challenges and be prepared to manage them effectively in order to continue growing and thriving. With the right support and services, SMEs can overcome these challenges and make a positive contribution to their communities.

Aviva has been ordered to pay $2.28 million after losing a business interruption dispute.

A recent court case involved a dispute between a policyholder and Aviva, an insurance company, over business income loss due to a flood. The policyholder had made a claim under their insurance policy, seeking compensation for the loss of business income resulting from the flood. However, Aviva’s assessment of the loss was deemed inadequate by the court.

The court ultimately ruled in favor of the policyholder, finding that Aviva had failed to provide sufficient compensation as required by the policy. The key issue in the case was the indemnity period, which refers to the period of time during which the insurance company is liable to pay for business income losses.

The court determined that the indemnity period should have commenced on October 1, 2016, which was the date the business was expected to open. The period should have then continued until December 21, 2017, which is 12 months after the flood occurred. This ruling was significant, as it meant that Aviva was liable to pay for a longer period than they had initially assessed.

The judge presiding over the case found that Aviva’s assessment of the business income loss was flawed, as it ignored important factors that affected the business’s potential revenue. This meant that Aviva’s calculation of the loss was too low, and the policyholder was entitled to receive more compensation.

The court’s decision highlights the importance of carefully assessing business income losses in the event of a disaster such as a flood. Insurance companies have a responsibility to provide adequate compensation to policyholders, taking into account all relevant factors that may affect the business’s revenue. In this case, Aviva’s failure to do so resulted in a successful claim by the policyholder, and the company was required to pay out more in compensation.

The outcome of this case serves as a reminder to insurance companies to ensure that their assessments of business income losses are thorough and accurate. Policyholders shouldn’t hesitate to challenge an insurance company’s assessment if they believe it to be inadequate, as the policyholder in this case was able to secure a more favorable outcome through the court.

Manulife to acquire Aviva’s Vietnam unit, also enters into a distribution agreement with a bank.

Manulife, a Canadian insurance company, has announced its intention to acquire Aviva’s Vietnam unit. This strategic move is part of Manulife’s expansion efforts in the Asian market, where the company has been actively seeking opportunities for growth. The acquisition will enable Manulife to strengthen its presence in Vietnam, a country with a rapidly growing economy and an increasing demand for insurance products.

As part of the deal, Manulife has also entered into a bank distribution agreement with VietinBank, one of Vietnam’s largest banks. This partnership will allow Manulife to distribute its insurance products through VietinBank’s extensive network of branches and customers, significantly expanding its reach in the market. The bank distribution channel is a crucial aspect of the insurance industry in Vietnam, where many consumers prefer to purchase insurance products through banks.

The acquisition of Aviva’s Vietnam unit is expected to be completed in the coming months, subject to regulatory approvals. Once the deal is finalized, Manulife will become one of the largest foreign insurers in Vietnam, with a significant presence in the market. The company plans to retain Aviva’s existing employees and distribution network, ensuring a seamless transition for customers and agents.

Manulife’s expansion into Vietnam is part of its broader strategy to increase its presence in Asia, where the company sees significant growth opportunities. Vietnam, in particular, offers a compelling market for insurance companies, with a large and young population, increasing income levels, and a growing demand for insurance products. The country’s insurance market is expected to continue growing, driven by government initiatives to increase insurance penetration and awareness.

The acquisition of Aviva’s Vietnam unit and the bank distribution agreement with VietinBank demonstrate Manulife’s commitment to expanding its presence in Asia and its confidence in the growth potential of the Vietnamese market. The deal is expected to enhance Manulife’s competitiveness in the region and provide new opportunities for growth and development. With its strengthened presence in Vietnam, Manulife is well-positioned to capitalize on the country’s growing demand for insurance products and to establish itself as a leading player in the market.

  1. LIC (Life Insurance Corporation of India): With a claim settlement ratio of 98.62%, LIC is one of the most trusted life insurance companies in India.
  2. HDFC Life Insurance: Offering a claim settlement ratio of 99.07%, HDFC Life Insurance is known for its efficient claim processing.
  3. ICICI Prudential Life Insurance: With a claim settlement ratio of 98.58%, ICICI Prudential is a popular choice among policyholders.
  4. SBI Life Insurance: SBI Life Insurance has a claim settlement ratio of 94.99%, making it a reliable option for life insurance.
  5. Max Life Insurance: Max Life Insurance boasts a claim settlement ratio of 99.22%, ensuring that policyholders receive their claims in a timely manner.
  6. Tata AIA Life Insurance: With a claim settlement ratio of 99.07%, Tata AIA Life Insurance is a trusted name in the Indian life insurance market.
  7. Bajaj Allianz Life Insurance: Bajaj Allianz Life Insurance has a claim settlement ratio of 98.48%, providing policyholders with peace of mind.
  8. Kotak Mahindra Life Insurance: Kotak Mahindra Life Insurance offers a claim settlement ratio of 98.15%, making it a popular choice among policyholders.
  9. PNB MetLife India Insurance: With a claim settlement ratio of 97.18%, PNB MetLife India Insurance is a reliable option for life insurance.
  10. Aegon Life Insurance: Aegon Life Insurance has a claim settlement ratio of 98.01%, ensuring that policyholders receive their claims efficiently.
  11. Exide Life Insurance: Exide Life Insurance boasts a claim settlement ratio of 98.47%, providing policyholders with a smooth claim experience.
  12. Reliance Nippon Life Insurance: With a claim settlement ratio of 97.71%, Reliance Nippon Life Insurance is a trusted name in the Indian life insurance market.
  13. Birla Sun Life Insurance: Birla Sun Life Insurance has a claim settlement ratio of 96.35%, making it a reliable option for policyholders.
  14. Aviva Life Insurance: Aviva Life Insurance offers a claim settlement ratio of 97.41%, ensuring that policyholders receive their claims in a timely manner.
  15. Future Generali India Life Insurance: With a claim settlement ratio of 95.71%, Future Generali India Life Insurance is a popular choice among policyholders.
  16. Canara HSBC OBC Life Insurance: Canara HSBC OBC Life Insurance has a claim settlement ratio of 95.39%, providing policyholders with a smooth claim experience.
  17. Pramerica Life Insurance: Pramerica Life Insurance boasts a claim settlement ratio of 95.55%, ensuring that policyholders receive their claims efficiently.
  18. Aditya Birla Sun Life Insurance: Aditya Birla Sun Life Insurance has a claim settlement ratio of 96.67%, making it a trusted name in the Indian life insurance market.
  19. Star Union Dai-ichi Life Insurance: With a claim settlement ratio of 95.13%, Star Union Dai-ichi Life Insurance is a reliable option for policyholders.
  20. Shriram Life Insurance: Shriram Life Insurance offers a claim settlement ratio of 94.99%, providing policyholders with peace of mind.

The life insurance industry in India has evolved from being a tax-saving instrument to a vital component of financial security. The Insurance Regulatory and Development Authority of India (IRDAI) plays a crucial role in regulating life insurance companies, setting standards such as Claim Settlement Ratio (CSR) and solvency ratio. As of FY 2024-25, private insurers in India have shown remarkable efficiency in settling death claims, with an average CSR of almost 99% within 30 days.

The top life insurance companies in India, ranked based on CSR, financial strength, and customer service quality, are:

1. Life Insurance Corporation of India (LIC) – With a CSR of 99.48% and a solvency ratio of 2.11, LIC continues to be the nation’s largest and most trusted life insurer.
2. HDFC Life Insurance – Achieving a CSR of 99.96% and a solvency ratio of 2.03, HDFC Life is a leader in digital services and has a broad product portfolio.
3. ICICI Prudential Life Insurance – With a CSR of 99.3% and a solvency ratio of 212.2%, ICICI Prudential has consistently demonstrated operational excellence.
4. SBI Life Insurance – Backed by the State Bank of India, SBI Life reported a CSR of 99.4% and a solvency ratio of 1.96, showcasing strong financial soundness.
5. Axis Max Life Insurance – Sustaining one of the industry’s highest CSR at 99.65%, Axis Max Life has a customer-centric approach and strong capital adequacy.
6. Bajaj Allianz Life Insurance – Achieving a CSR of 99.23% and a solvency ratio of 325%, Bajaj Allianz has reinforced its reputation for financial stability and innovation.
7. Kotak Mahindra Life Insurance – Reporting a CSR of 98.7% and a solvency ratio of 2.27, Kotak Life has steadily gained ground in India’s life insurance industry.
8. Aditya Birla Sun Life Insurance – With a CSR of 98.12% and a solvency ratio of 1.94, Aditya Birla Sun Life balances Indian legacy with global expertise.
9. Tata AIA Life Insurance – Achieving a CSR of 99.41% and a solvency ratio of 180%, Tata AIA has established itself as one of the most reliable private insurers.
10. PNB MetLife India Insurance – With a retail CSR of 99.57% and a group CSR of 99.72%, PNB MetLife has further strengthened its position through strong financial and operational performance.

When selecting a life insurance company, policyholders should consider the CSR, solvency ratio, and service quality. The life insurance industry in India is booming, driven by increasing financial literacy, digital penetration, and awareness about protection and retirement planning. The key takeaway for policyholders is that numbers matter, and they should always check a life insurer’s CSR, solvency ratio, and service quality before making a purchase. Ultimately, life insurance is not just about tax benefits, but about securing futures and providing peace of mind.

Aviva Abandons International Expansion, Focuses on UK and Canada Markets

Aviva, a company formed in 2000 through the merger of Norwich Union and CGU, had previously pursued a global expansion strategy. This approach led to the accumulation of a substantial overseas portfolio, spanning across Europe, North America, and Asia. However, under the leadership of Blanc, who took the helm in 2020, the company has shifted its strategy to focus on domestic markets.

Within a relatively short period of 18 months, Blanc oversaw the divestment of eight overseas units. These units were located in various countries, including France, Italy, Poland, and Singapore. The sale of these units resulted in Aviva raising over £8 billion, which has been utilized to restore investor confidence. The company has achieved this by providing sizeable capital returns to its investors.

Blanc’s comments suggest that the company is intentionally moving away from its previous global expansion strategy. Instead, Aviva is focusing on its core domestic markets, aiming to strengthen its position and improve its financial performance. The decision to divest its overseas units has allowed the company to concentrate on its core business, reduce complexity, and improve efficiency.

The successful divestment of the overseas units and the subsequent capital returns have contributed to restoring investor confidence in Aviva. The company’s new strategy, as outlined by Blanc, marks a significant shift in its approach to growth and expansion. By focusing on its domestic markets, Aviva aims to create a more sustainable and profitable business model.

The change in strategy is expected to have a positive impact on Aviva’s financial performance and competitiveness in the market. The company’s decision to concentrate on its core business and reduce its global footprint is likely to result in improved efficiency, reduced costs, and enhanced profitability. As Aviva continues to implement its new strategy, it will be important to monitor the company’s progress and assess the effectiveness of its approach.

Life insurance companies pay a 4% commission on Unit Linked Insurance Plans (ULIPs).

Recent data from the Insurance Regulatory and Development Authority of India (IRDAI) reveals that life insurance companies paid an average commission of 4.03% to distributors for Unit-Linked Insurance Plans (ULIPs) in 2024, up from 3.13% in 2023. The total commission paid for ULIPs in 2024 was Rs. 4,900 crore, while the total ULIP premiums collected were Rs. 1.21 lakh crore.

Tata AIA Life topped the list of insurers, paying 11.22% in commissions to distributors, followed by Aviva Life at 8.32%, and Shriram Life at 6.65%. Other insurers, such as Axis Max Life, HDFC Life, and PNB MetLife India, also paid significant commissions, ranging from 4.92% to 4.67%.

In absolute terms, SBI Life paid the highest commission on ULIPs, amounting to Rs. 1,371 crore in 2024, followed by Tata AIA Life at Rs. 818 crore, and HDFC Life at Rs. 701 crore. ICICI Prudential Life and Axis Max Life also paid substantial commissions, with Rs. 548 crore and Rs. 354 crore, respectively.

The data highlights the significant role that commissions play in the sale of ULIPs in India. ULIP commissions accounted for 9.5% of the total commission payout in FY 2024. The high commissions paid by some insurers suggest that they are relying heavily on distributors to sell their ULIP products.

The top 10 life insurers in terms of ULIP commission payouts were SBI Life, Tata AIA Life, HDFC Life, ICICI Prudential Life, Axis Max Life, Bajaj Allianz Life, LIC, Kotak Mahindra Life, Aditya Birla Sunlife, and PNB MetLife India. These insurers paid a total of Rs. 3,831 crore in ULIP commissions in 2024, accounting for approximately 78% of the total ULIP commission payout.

The data also shows that some insurers, such as Bandhan Life and Future Generali India Life, paid very low commissions, with 0.01% and 1%, respectively. This suggests that these insurers may be relying more on other distribution channels, such as online sales or direct marketing, to sell their ULIP products.

Overall, the data provides insights into the commission structures of life insurers in India and highlights the importance of distributors in the sale of ULIPs. It also suggests that some insurers are relying heavily on commissions to drive sales, which could have implications for policyholders and the overall insurance industry.

Aviva Insurance Innovations: Leading the Global Financial Services Transformation

Aviva Insurance has established itself as a pioneer in the global financial services transformation, driven by its legacy of trust, innovation, and quality. With a history dating back to the late 17th century, Aviva has evolved through strategic mergers, acquisitions, and innovations to become one of the leading insurance providers worldwide. The company’s commitment to consumer trust and anticipation of market needs has enabled it to remain at the forefront of the industry.

Aviva’s product portfolio includes life insurance, general insurance, and pension and investment products, catering to a wide range of consumer needs. The company’s innovations in digital insurance and customer-centric solutions have redefined consumer expectations and behaviors in insurance purchasing. By leveraging cutting-edge technology, Aviva has introduced digital tools that enhance customer experience and streamline insurance processes.

At the core of Aviva’s strategy is its relentless pursuit of innovation and technological advancement. The company’s dedicated research and development teams work continuously on breakthrough technologies that enhance service delivery, improve risk management, and offer unparalleled customer experiences. Aviva’s commitment to embracing new tools and technologies ensures that it remains agile and competitive, setting a standard that many in the industry strive to emulate.

Aviva’s market expansion strategy has enabled the company to bolster its worldwide presence and influence. By entering new markets and capitalizing on international partnerships and acquisitions, Aviva has cemented its reputation as a global leader. The company’s ability to build and maintain consumer loyalty is central to its success, with a focus on delivering exceptional service, demonstrating reliability and transparency, and cultivating a base of loyal customers.

In addition to its business innovations, Aviva Insurance takes pride in its sustainability and Corporate Social Responsibility (CSR) initiatives. The company promotes environmental responsibility while supporting sustainable practices within its operations, enhancing its brand reputation in the global market. As Aviva continues to innovate and expand, its future prospects promise to further revolutionize the financial services landscape, with plans for upcoming products that integrate next-gen technology and a clear innovation roadmap.

Aviva’s leadership is attributed to its long-standing history, pioneering innovations, comprehensive service offerings, and commitment to customer satisfaction. The company has leveraged technology through advanced digital tools, collaborations with tech innovators, and ongoing R&D efforts, improving customer experiences and ensuring competitive advantage. Aviva’s commitment to sustainability is reflected in its eco-initiatives and CSR programs, demonstrating a dedication to environmental responsibility and positive community impact. Overall, Aviva Insurance is well-positioned to remain a dominant force in the financial services sector, driven by its innovative spirit, commitment to customer trust, and focus on sustainability and social responsibility.

Bulk annuities latest: Deals for Standard Life, Aviva, L&G

Several UK companies have recently secured buy-ins for their defined benefit (DB) pension schemes, ensuring the benefits of their members are protected. Amtico, a flooring manufacturer, completed a transaction with Standard Life last month, securing the benefits of 425 members. The deal also ensures that members with both DB and defined contribution (DC) pension arrangements, which are managed by Standard Life, retain the link between them. Alex Oakley, bulk annuity transaction manager at Standard Life, praised the long-standing relationship between the pension scheme and the insurance company, citing it as an example of successful collaboration.

Another company, Portakabin, a modular building manufacturer, has insured its DB pension scheme with Aviva for £160m. The deal, finalized in August, secures the benefits of over 1,900 members. Aviva had previously taken on Portakabin’s DC scheme into its master trust, allowing members to easily access additional voluntary contributions. Matt Cook, associate partner at Aon, which advised on the deal, noted that having nimble governance and a clear focus on objectives can drive the best outcome from the insurance market.

Additionally, an unnamed UK charity has secured a £15m buy-in with Legal & General (L&G), insuring the benefits of approximately 120 pensioners and deferred members. The deal was completed in under six months and represents a significant step towards full buyout, delivering real value for both members and the sponsoring charity. Ray Hughes, director at consultancy group Hughes Price Walker, which advised on the deal, praised the careful preparation of all parties and the benefit of experienced, specialist advice in a competitive market.

These deals demonstrate the growing trend of companies and organizations seeking to secure their DB pension schemes, ensuring the benefits of their members are protected. By working with insurance companies such as Standard Life, Aviva, and L&G, these organizations can eliminate substantial risk and future cost from their schemes, providing members with long-term benefit security and allowing the sponsoring companies to focus on their core activities. The use of buy-ins and buyouts can provide a sense of financial certainty and reassurance for both members and sponsors, and these recent deals highlight the importance of careful planning and collaboration in achieving successful outcomes.

Aviva has appointed Navinder Dhillon as the CEO of Aviva Canada, according to Coverager.

Aviva has announced the appointment of Navinder Dhillon as the new CEO of Aviva Canada. This move is part of the company’s effort to strengthen its leadership team and drive growth in the Canadian market. Dhillon brings a wealth of experience in the insurance industry, having held various senior roles in Canada and internationally.

As CEO of Aviva Canada, Dhillon will be responsible for leading the company’s strategy and operations in Canada. He will oversee the development and implementation of Aviva’s business plans, with a focus on driving growth, improving customer experience, and enhancing the company’s competitive position in the market.

Dhillon’s appointment is seen as a significant move for Aviva, as the company looks to build on its success in Canada. Aviva Canada is one of the country’s leading insurance providers, offering a range of products and services to individuals, businesses, and organizations. With Dhillon at the helm, the company is well-positioned to continue its growth trajectory and expand its presence in the Canadian market.

Aviva’s decision to appoint Dhillon as CEO of Aviva Canada reflects the company’s commitment to attracting and retaining top talent. Dhillon’s experience and expertise in the insurance industry make him an ideal candidate for the role, and his leadership is expected to have a positive impact on the company’s performance.

The appointment of Dhillon as CEO of Aviva Canada is also seen as a strategic move by Aviva to enhance its capabilities and competitiveness in the Canadian market. The company is facing increasing competition from other insurance providers, and Dhillon’s leadership is expected to help Aviva Canada stay ahead of the curve.

Overall, the appointment of Navinder Dhillon as CEO of Aviva Canada is a significant development for the company, and is expected to have a positive impact on its growth and success in the Canadian market. With his experience and expertise, Dhillon is well-positioned to lead Aviva Canada to even greater heights, and his leadership is expected to be a key factor in the company’s continued success.

Tesco and Aviva have formed a partnership to provide life insurance to shoppers.

Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. This partnership aims to provide customers with access to life cover while benefiting from Tesco’s customer rewards. The life insurance proposition will be marketed by Tesco through various channels, including online, social media, and in-store promotions. Customers will be able to obtain a quote and apply for cover digitally.

According to Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, the partnership will help meet the needs of families across the UK by providing high-quality cover and peace of mind. The life insurance plan starts from £5 a month and features a fully mobile-optimized digital journey. Additionally, customers who take out the life insurance plan will have access to other services from Aviva, designed to support their health and wellbeing.

Daren Boys, protection distribution director at Aviva, noted that the partnership combines Tesco’s reach with Aviva’s expertise in protection, creating wider market awareness and greater access to insurance. This collaboration supports Aviva’s ambition to grow the market across various channels, including intermediary, direct, and partnership channels. The partnership is expected to increase customer growth and provide more families with financial resilience.

The partnership between Aviva and Tesco is a significant development in the insurance industry, as it brings together two well-established brands to provide a comprehensive life insurance offering. With its competitive pricing and digital application process, the plan is likely to appeal to Tesco customers and Clubcard members. The inclusion of additional services from Aviva to support health and wellbeing further enhances the value proposition of the life insurance plan. Overall, the partnership is a positive step towards increasing access to insurance and promoting financial resilience among families in the UK.

Aviva is actively seeking to improve long protection application turnaround times for complex cases.

Aviva, an insurance company, has announced that it is working to improve the turnaround times for protection applications that require underwriting and a GP report. This comes after an adviser revealed that one particular application was expected to take 39 working days to be assigned to an underwriter.

According to Daren Boys, Aviva’s protection portfolio distribution director, over 80% of protection applications are still being processed efficiently through the company’s straight-through process, with strong service levels for most new business cases. However, a small number of applications are taking longer than usual to complete, primarily those that involve more complex underwriting and require a GP report.

Aviva understands the impact of these delays and is actively addressing the issue through targeted interventions and additional resourcing. The company has already begun to see improvements in turnaround times and is confident that these measures will continue to deliver steady improvements in service levels over the coming weeks.

Boys reassured advisers that Aviva is committed to resolving the issue and improving the overall service experience for customers. The company’s efforts to improve turnaround times are focused on reducing the time it takes to process applications that require a GP report, which is a critical step in the underwriting process.

By investing in additional resources and implementing targeted interventions, Aviva aims to streamline its underwriting process and reduce delays. The company’s goal is to provide a more efficient and effective service to its customers, while also improving the overall experience for advisers and their clients.

Overall, Aviva’s efforts to improve turnaround times for protection applications demonstrate the company’s commitment to providing a high level of service to its customers and advisers. By addressing the issue of delays and investing in additional resources, Aviva is working to ensure that its customers receive the protection they need in a timely and efficient manner.

Aviva has revealed that approximately five million Brits fail to secure their sheds and outbuildings, leaving them unprotected and vulnerable to theft.

A recent survey conducted by Aviva found that nearly three in 10 UK residents have experienced an attempted or actual break-in to their shed or outbuilding. Despite this, one in eleven people do not take measures to protect their shed or outbuilding, which is equivalent to around five million Brits. The survey also revealed that two-thirds of those who had their shed or outbuilding broken into also experienced a break-in or attempted break-in at their home.

The average claim for outbuilding or shed theft in 2024 was £4,205, according to Aviva claims data. However, many people do not check whether their shed or outbuilding is secure before going on holiday or leaving home for the night, and some even leave them unlocked when doing chores such as gardening. This can increase the likelihood of theft and may also make it difficult to make a claim in the event of a break-in.

The most stolen items from sheds and outbuildings include bikes, garden tools, and power tools, which can be costly to replace. For example, the average cost to replace a bike is £2,056, while garden tools and power tools can cost £1,299 and £2,038, respectively. Fishing equipment is also a costly item to replace, with an average cost of £2,418.

To protect sheds, garages, and outbuildings, Aviva recommends always locking them, even when at home, and keeping an eye out for rusty or weak padlocks. It’s also important to avoid storing valuable items in outbuildings and to consider installing security or motion-activated lights. Additionally, checking insurance policies regularly to ensure the right level of cover is in place, particularly for higher-value items, is crucial.

Some people use their outbuildings for various purposes, such as workshops, home gyms, or hobby rooms. However, it’s essential to remember that these structures can be vulnerable to break-ins, and taking proper security measures can help prevent theft. By spending just five minutes to double-check the security of sheds and outbuildings, homeowners can reduce the risk of theft and avoid costly claims.

Aviva’s top tips for protecting sheds, garages, and outbuildings include always locking them, avoiding storing valuable items, installing security lights, and checking insurance policies. By following these tips, homeowners can help keep their properties and belongings safe and secure. The survey highlights the importance of taking security measures seriously, as the consequences of a break-in can be costly and stressful.

In conclusion, the survey conducted by Aviva highlights the need for homeowners to take security measures to protect their sheds and outbuildings. By taking simple steps such as locking them, installing security lights, and checking insurance policies, homeowners can reduce the risk of theft and avoid costly claims. It’s essential to remember that sheds and outbuildings can be vulnerable to break-ins, and taking proper security measures can help prevent theft and keep properties and belongings safe and secure.