Aviva has partnered with Tesco to offer life insurance products through the supermarket’s website. This marks the first time life insurance products have been available on the Tesco Insurance website, which already offers car, home, pet, and travel insurance. Customers can now purchase life insurance online through a digital quote and apply service, with policies starting from £5 per month and covering up to £5m. The policies are available in level and decreasing cover versions, with a joint life option that can be split into two single policies in the event of separation.
The life insurance products come with a range of benefits, including access to the Aviva DigiCare+ app, which provides 24/7 health support through the Bupa Anytime HealthLine. This service allows customers to speak to a qualified nurse, and also includes annual health checks, second medical opinions, bereavement support, and mental health support. Additionally, customers who purchase life insurance through Tesco will receive £100 gift cards and money-off coupons as a bonus.
The partnership between Aviva and Tesco aims to make life insurance more accessible and affordable for millions of customers across the UK. According to Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, the company wants to make it easier for people to plan for the future and provide financial security for their families. Daren Boys, protection distribution director at Aviva, added that the partnership combines Tesco’s reach with Aviva’s expertise in protection to create a wider market awareness and greater access to insurance.
The partnership is part of Aviva’s strategy to grow its distribution footprint and increase market awareness of life insurance. By working with Tesco, Aviva aims to help more families feel financially resilient and secure. The move is also seen as a way to expand Aviva’s presence in the protection market, which is a key area of focus for the company. Overall, the partnership between Aviva and Tesco is expected to make life insurance more accessible and affordable for a wider range of customers, and to help people plan for the future with greater confidence.