Aviva has partnered with Tesco Insurance & Money Services to launch a new life insurance product for Tesco customers. This partnership brings together Tesco’s brand recognition and customer focus with Aviva’s underwriting expertise and reputation in the protection industry. The new life insurance plan, available at tescoinsurance.com, offers a simple and fully mobile-optimized digital quote-and-apply service, with premiums starting from £5 per month.
Tesco Clubcard members will benefit from rewards, and all policyholders can take comfort in knowing that Aviva has a strong claims payment record, having paid out 98.8% of life insurance claims in 2024, totaling £862m. Additionally, customers will have access to a range of non-contractual wellbeing services, which Aviva may change or withdraw at any time.
The partnership aims to provide high-quality cover and peace of mind for Tesco customers who want to protect their loved ones. According to Ban Mahsoub, partnerships director at Tesco Insurance & Money Services, the collaboration will bring “real peace of mind” to millions of Tesco customers. Daren Boys, protection distribution director at Aviva, added that the partnership will create wider access to insurance and support more families in building financial resilience.
The launch of this new life insurance product is an exciting opportunity for both brands to leverage their digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK. With Aviva’s expertise and Tesco’s reach, the partnership is well-positioned to provide a valuable service to customers. Overall, the new life insurance plan offers a convenient, affordable, and reliable way for Tesco customers to protect their loved ones and plan for the future.