Aviva, a leading insurance provider in the UK, has successfully rolled out a digital insurance platform in partnership with ICE InsureTech. The project, which was completed in just 12 months, aimed to transform Aviva’s IT landscape and enable fully digital insurance journeys. The new platform, built using microservices and cloud infrastructure from AWS, allows for white-labelled, omni-channel offerings that can be configured rapidly for different partners.
The platform has introduced real-time agility via event-based architecture, enabling Aviva to operate a no-code environment. This gives the company’s teams full ownership of product changes without relying on external developers. The integration of third-party services, such as Earnix, was achieved in just six weeks using open APIs and an agile integration layer.
The new platform has already shown significant benefits, including a faster quote turnaround time, which has been halved, and reduced customer premiums through lower IT costs. The platform also enhances accessibility through compliance with WCAG 2.2 standards, cutting down application times. Security and operational resilience have been upgraded beyond Aviva’s existing benchmarks.
The project has delivered Aviva’s first fully digital product, covering quotes, new business, mid-term adjustments, and renewals. The company’s Personal Lines IT Business Partner, Alfie Harvey, described the transformation as a “pivotal step” in transforming Aviva’s IT landscape, enabling further growth potential for Aviva Personal Lines.
The partnership between Aviva and ICE InsureTech has been shortlisted for two major awards: Project Team of the Year at the UK IT Industry Awards and Excellence in Technology at the Insurance Times Awards. The winners will be announced in November and December. Aviva’s next milestone is to begin migrating customers from their previous insurer onto the new platform.
The successful rollout of the digital insurance platform is a significant milestone for Aviva, which continues to grow and evolve its services through digital transformation and strategic partnerships. The company serves millions of customers and offers a wide range of personal and commercial insurance, pensions, and savings products. With this new platform, Aviva is well-positioned to further enhance its customer experience and drive business growth.