Consumr.ai, a leading customer intelligence platform in India, has been selected by HDFC ERGO to pilot a proof-of-concept (POC) aimed at transforming the insurance customer journey. The POC will utilize Consumr.ai’s proprietary AI Twins technology, which creates virtual representations of consumer cohorts based on real behavioral data. This technology enables always-on, consumer-informed decision-making, allowing HDFC ERGO to place customers at the center of every marketing, creative, and product choice.
The POC will leverage deterministic behavioral data from hundreds of millions of global users through integrations with platforms such as Meta, Google, and LinkedIn. HDFC ERGO’s own first-party customer data can also be securely onboarded, segmented, and modeled into AI Twins without ingesting personally identifiable information (PII). All insights are anonymized at a cohort level, ensuring full GDPR and CCPA compliance.
Consumr.ai was chosen after emerging as one of four winners of TechPreneur Season 2, an innovation program that drew over 140 AI and technology companies worldwide. The winners were selected following a rigorous multi-stage evaluation process involving senior leaders from BCG, Google, HDFC ERGO, and ERGO International.
The partnership between Consumr.ai and HDFC ERGO has the potential to transform the insurance customer journey by addressing key business challenges across media efficiency, creative intelligence, audience discovery, segmentation, positioning, and product innovation. On successful completion of the POC, the solution could be scaled across HDFC ERGO’s business lines, integrated into distribution channels, and extended to new use cases such as influencer marketing and voice-of-customer programs.
Consumr.ai has delivered successful AI Twins implementations for several clients, including Rustomjee, Aditya Birla Insurance, and a Fortune 100 US insurance leader. The HDFC ERGO engagement strengthens its commitment to the BFSI sector and positions the platform as a catalyst for innovation in global insurance ecosystems. Vivek Bhargava, Co-Founder of Consumr.ai, expressed his delight at being selected by HDFC ERGO and highlighted the potential of AI Twins technology to enable real-time personalization at scale.