On March 18, 2025, Tata AIA Agency team in Bengaluru launched the “Pledge to Protect” initiative to commemorate the company’s 24th foundation day. The initiative aims to secure one lakh lives in the fourth quarter of FY25. As part of this initiative, a mega rally was organized on Church Street, Forum Mall, and Vijayanagar Ashoka Pillar, where employees and advisors distributed leaflets, water bottles, and donated clothes and groceries to old age homes. The team also connected with over 300 potential customers at IT Park to spread awareness about financial security.
The “Pledge to Protect” drive is a comprehensive initiative that involves Tata AIA’s 599 branches and over 1.43 lakh tied agents and employees across India. The initiative includes various activities such as roadshows, jogger’s park activities, housing society engagements, and health camps. Additionally, the company plans to collaborate with local Non-Governmental Organizations (NGOs), Panchayats, and Self-Help Groups (SHGs) to educate and onboard individuals in rural and semi-urban areas.
Amit Dave, Chief Distribution Officer, Proprietary Business, Tata AIA, emphasized the importance of life insurance in providing financial security to people, including the vulnerable section of society. The initiative is a step towards achieving this goal and securing the lives of one lakh individuals in the fourth quarter of FY25. By engaging with potential customers and spreading awareness about financial security, Tata AIA aims to make a positive impact on the community and promote the importance of life insurance.
The “Pledge to Protect” initiative is a significant effort by Tata AIA to promote financial security and awareness among the public. By leveraging its extensive network of branches, agents, and employees, the company is well-positioned to achieve its goal of securing one lakh lives in the fourth quarter of FY25. The initiative also demonstrates the company’s commitment to giving back to the community and promoting financial inclusion, particularly in rural and semi-urban areas. Overall, the “Pledge to Protect” initiative is a commendable effort by Tata AIA to make a positive impact on the community and promote financial security.