PNB MetLife India Insurance Company Limited is observing the Onam festival in Kerala with a variety of activities that bring together communities, customers, and partners. The company has partnered with BIG FM to launch the “BIG Maveli” initiative, which will take place from August 26 to September 5, 2025. This initiative aims to reach over one million people and engage more than 500 valued partners across seven key branches in Kerala.
The BIG Maveli initiative combines traditional Onam customs with entertainment and cultural activities to spread joy and strengthen community connections. A specially branded Onam Van will travel throughout Kerala, engaging audiences with contests, games, and wish-box collections. The van will also give families the opportunity to meet Maveli and participate in interactive games hosted by BIG FM radio jockeys.
According to Sourabh Lohtia, Chief Marketing and Communications Officer at PNB MetLife, the company’s Onam celebrations are designed to connect with customers and communities in Kerala in a meaningful way. The festivities, which include activities in the company’s branches and cultural experiences with BIG Maveli, aim to bring people together, spread happiness, and strengthen bonds with valued customers.
Through these initiatives, PNB MetLife is reaffirming its commitment to Kerala, celebrating the state’s traditions while engaging customers in memorable and meaningful ways. The company’s efforts are focused on promoting unity, prosperity, and joy, which are the core values of the Onam festival. By doing so, PNB MetLife is strengthening its connection with the community and reinforcing its position as a responsible and caring corporate citizen.
Overall, PNB MetLife’s Onam celebrations are a testament to the company’s dedication to its customers and the community. By embracing the spirit of Onam and promoting cultural exchange, the company is creating a positive impact on the lives of people in Kerala and beyond. With its vibrant activities and engaging initiatives, PNB MetLife is spreading joy and happiness, while also reinforcing its commitment to the state and its people.