Kotak Mahindra Life Insurance Company Ltd (Kotak Life) has been awarded the prestigious ‘Product of the Year 2025’ award in the ‘Life Insurance – Savings Plan’ category for its innovative product, Kotak Gen2Gen Income. The recognition is based on a nationwide survey conducted by NielsenIQ, involving 1,800 consumers across India. This is the second consecutive year that Kotak Life has received this award, demonstrating the company’s commitment to consumer-centric innovation.
The Kotak Gen2Gen Income plan is a non-linked savings plan that provides comprehensive financial protection and empowers policyholders to secure income and protection for two generations under a single policy. This unique feature, known as the legacy benefit, enables intergenerational financial security. The plan reflects the evolving financial priorities of Indian families and has been recognized for its relevance and impact.
The ‘Product of the Year’ award is the world’s largest consumer-voted award for product innovation, recognized across over 40 countries. It celebrates and rewards brands for their quality and innovation. Mahesh Balasubramanian, Managing Director of Kotak Life, expressed his honor and pride in receiving this recognition, stating that it is a testament to the company’s relentless commitment to innovation.
Kotak Mahindra Life Insurance Company Ltd is a 100% owned subsidiary of Kotak Mahindra Bank Limited, providing world-class insurance products with high customer empathy. The company has a strong presence in India, with 323 branches across 152 cities, and has covered over 5 crore active lives as of March 31, 2025. The award-winning Kotak Gen2Gen Income plan is a key part of the company’s product suite, which leverages the combined prowess of protection and long-term savings.
The recognition of Kotak Gen2Gen Income as the ‘Product of the Year 2025’ is a significant achievement for Kotak Life, demonstrating the company’s ability to innovate and meet the evolving needs of Indian consumers. The award is a humbling affirmation of the plan’s relevance and impact, and it reinforces Kotak Life’s position as one of the fastest-growing insurance companies in India. With its commitment to consumer-centric innovation and its unique product offerings, Kotak Life is well-positioned to continue growing and meeting the needs of Indian families.