Tata AIA Life Insurance has introduced a new virtual health companion called Health Buddy, which is available exclusively through the Tata AIA mobile app. This platform provides round-the-clock access to preventive health services and specialist consultations, covering a wide range of needs such as routine check-ups, vaccinations, and in-person consultations for women’s health conditions. Health Buddy also offers dental wellness services, medical second opinions, critical illness support, discounts on medicines and diagnostics, and access to doctors across more than 24 specialities. Additionally, fitness and diet sessions are integrated to support preventive care.
With the launch of Health Buddy, Tata AIA is expanding its services beyond life insurance into broader healthcare and wellness. The company aims to become a true health partner by providing a comprehensive range of health services. According to Sanjay Arora, Chief of Operations at Tata AIA Life Insurance, “Our objective is to go beyond financial protection. With Health Buddy, we are stepping into the role of a true health partner.”
Alongside the launch of Health Buddy, Tata AIA has introduced Health SIP, a non-participating, unit-linked health insurance plan. This plan allows policyholders to integrate health coverage with wealth creation, offering long-term premium lock-in of up to 30 years, tax-free withdrawals for health expenses starting in the sixth policy year, and built-in critical illness protection. Health SIP is available in two variants: Health SIP Plus, which includes coverage for accidental total and permanent disability, and Health SIP Plus Pro, which adds terminal illness protection with a term booster.
To promote the new offerings, Tata AIA has rolled out a campaign on the Mumbai Metro’s Versova-Andheri-Ghatkopar line. The campaign features posters, digital displays, and train interiors showcasing Health Buddy’s mascot, positioning the service as a constant and approachable partner in everyday life. According to Girish J Kalra, Chief Marketing Officer at Tata AIA, “Health Buddy is about accessibility and relevance. Our campaign mirrors this by being ever-present in the commuter’s journey.” With Health Buddy and Health SIP, Tata AIA is taking a significant step towards becoming a comprehensive health and wellness provider.