Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. This partnership aims to provide customers with access to life cover while benefiting from Tesco’s customer rewards. The life insurance proposition will be marketed by Tesco through various channels, including online, social media, and in-store promotions. Customers will be able to obtain a quote and apply for cover digitally.
According to Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, the partnership will help meet the needs of families across the UK by providing high-quality cover and peace of mind. The life insurance plan starts from £5 a month and features a fully mobile-optimized digital journey. Additionally, customers who take out the life insurance plan will have access to other services from Aviva, designed to support their health and wellbeing.
Daren Boys, protection distribution director at Aviva, noted that the partnership combines Tesco’s reach with Aviva’s expertise in protection, creating wider market awareness and greater access to insurance. This collaboration supports Aviva’s ambition to grow the market across various channels, including intermediary, direct, and partnership channels. The partnership is expected to increase customer growth and provide more families with financial resilience.
The partnership between Aviva and Tesco is a significant development in the insurance industry, as it brings together two well-established brands to provide a comprehensive life insurance offering. With its competitive pricing and digital application process, the plan is likely to appeal to Tesco customers and Clubcard members. The inclusion of additional services from Aviva to support health and wellbeing further enhances the value proposition of the life insurance plan. Overall, the partnership is a positive step towards increasing access to insurance and promoting financial resilience among families in the UK.