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ICICI Lombard’s flagship CSR initiative, Caring Hands, has launched a campaign to highlight the struggles of children in India who suffer from undiagnosed vision problems, which can significantly impact their academic performance. The initiative, which is a 100% employee-volunteering model, has been making a significant impact, with over 500,000 children tested, and more than 50,000 spectacles provided to those in need.
The campaign film, which tells the poignant story of a young student struggling with blurry vision and academic difficulties, aims to bring attention to the often-overlooked issue of children’s eye health. The film’s narrative is mirrored by the experiences of millions of children across India, who suffer from vision problems that can be addressed with simple solutions like glasses.
Sheena Kapoor, Head of Marketing, Corporate Communications & CSR at ICICI Lombard, emphasized the emotional impact of the initiative, saying it not only brings pride and gratification to employees but has also made a meaningful difference in the lives of 5 lakh children. The campaign is not just about providing eye tests and spectacles, but about bringing to light the invisible struggles of children who face vision problems.
Caring Hands has partnered with ophthalmologists and schools to provide free eye tests and spectacles to children in need. The initiative operates in over 120 cities, with ICICI Lombard employees working directly with schools and ophthalmologists to implement the project. The campaign has made a significant impact, and ICICI Lombard continues to demonstrate the power of corporate intervention in addressing critical healthcare issues faced by India’s younger population. The company’s commitment to social change is evident in the 100% employee-volunteering model, which turns corporate social responsibility into a personal social commitment for each employee involved.