Aviva Seeks to Simplify Financial Strands for Customers with Intuitive Digital Solutions

Aviva, a UK-based financial services company, has launched a new TV ad as part of its “Make it Click” campaign. The ad, created by London-based agency adam&EveDDB, features a 30-second and 60-second spot that tells the story of a financially-savvy daughter who helps her family-owned restaurant, Gino’s, overcome various financial challenges. The ad showcases Aviva’s range of insurance, wealth, and retirement products, with the tagline “From insurance to wealth and retirement, we can help solve life’s financial puzzles.” The campaign is designed to appeal to a wide range of audiences, particularly families, and is the first to be developed under Aviva’s reimagined brand expression, which was launched earlier this year. The ad features a bold, yellow color palette and typography, and is set to air on TV through 2025.