In this exclusive interview with Somesh Surana, Head of Digital Business Group and Marketing at HDFC ERGO General Insurance, we gain valuable insights into reshaping the perception of the insurance industry and creating meaningful connections with customers. Mr. Surana emphasises the shift from a product-centric to a customer experience-oriented model, leveraging technologies like AI and ML. He also discusses the strategic blend of traditional and digital media channels for successful…
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Future-forward marketing: HDFC ERGO’s Somesh Surana unveils strategies”
