Biscuits hold a special place in the hearts of many, evoking memories of childhood and home. In Bengali households, biscuits and cookies have become an integral part of breakfast and evening snacks. The industry has a rich history in Bengal, with companies like Kolay Biscuits once dominating the market. Kolay Biscuits was founded by Jagannath Kolay, a prominent Congress leader, in 1948. The company quickly established itself as a major brand in the eastern region, competing with other popular brands like Parle G biscuits.

Kolay Biscuits was known for its high-quality products, including glucose biscuits and Lacto Bonbon lozenges, which were popular not only in India but also abroad. The company’s success was fueled by its innovative packaging, which featured aesthetically pleasing designs and paintings on tin boxes. In the 1970s, the company’s advertisements even featured Bengali matinee idol Uttam Kumar, further increasing its popularity.

However, despite its success, Kolay Biscuits’ journey came to an abrupt end due to family squabbles, fragmentation of property, and inability to withstand increasing competition. The company failed to invest in timely modernization, leading to its decline and eventual closure. Today, Kolay Biscuit Co Pvt Ltd is under liquidation, marking the end of an era for the renowned brand.

The closure of Kolay Biscuits is a significant loss for West Bengal’s industrial scenario, which is already precarious. The company’s demise serves as a reminder of the importance of adapting to changing market conditions and investing in modernization to stay competitive. Nevertheless, the nostalgia associated with the brand remains, with many e-marketing sites still advertising vintage collectible Kolay Biscuits products.

The story of Kolay Biscuits is also closely tied to the history of the Indian biscuit industry, which flourished in the latter half of the 20th century. The idea of “economic swadeshi” emerged in the late 19th century, with the goal of promoting Indian-made products and reducing dependence on foreign goods. This movement gained momentum during the anti-Partition movement in Bengal in 1905 and continued to influence consumer culture in the decades that followed.

In the post-Independence era, many Bengali leaders turned entrepreneurs, and Kolay Biscuits was one of the companies that benefited from this trend. However, the company’s failure to adapt to changing market conditions ultimately led to its demise. As the liquidation process comes to a close, it is clear that the golden era of Kolay Biscuits has come to an end, leaving behind only fond memories of a bygone era.

Hyphen, a skincare brand, has expanded its lipscreen range by collaborating with Parle Mango Bite to launch its new Mango lip balm. The brand claims that its Mango lip balm has been created with a rich mango-infused formula that helps brighten dark lips, reduce pigmentation, protect from sun damage, and provide deep hydration. The launch is a special collaboration, as stated by Kriti Sanon, co-founder of Hyphen, who said that the brand wanted to bring back childhood memories by partnering with a familiar and beloved candy brand, Parle Mango Bite.

The new lip balm is part of Hyphen’s portfolio of seven lip care solutions that deliver effective hydration and protection. The brand’s dedication to enhancing its customers’ skincare experience has led to the launch of this new product, which is now available for purchase on Hyphen’s official website and leading e-commerce platforms such as Nykaa, Amazon, and Flipkart. The mango-infused formula makes the lip balm perfect for the summer season, and its benefits are expected to resonate with consumers who value hydrated and protected lips.

Hyphen’s expansion of its lipscreen range and collaboration with a popular candy brand demonstrates the brand’s commitment to innovation and providing its customers with a wide range of skin care solutions. The launch of the new Mango lip balm is likely to be a hit among consumers, who will appreciate the brand’s ability to create a unique and effective product that meets their skin care needs.

Krishnarao Buddha, a senior marketing executive at Parle Products, has step down after 24 years with the company. Buddha has been a key figure in the company’s success, overseeing the confectionery, snacks, cakes, and rusks portfolios. Through his experiences at Parle, Buddha gained invaluable lessons and skills that will shape his future career. He cited the company’s commitment to excellence and the opportunity to work with a dedicated team as highlights of his tenure.

Buddha’s tenure at Parle Products spanned over two decades, during which he led various business units and product launches. His achievements include relaunching the Magix Creme biscuits in the mass market and introducing BakeSmith English Marie as a premium offering. His career trajectory began at Maxwell Apparels and included stints at Uncle Chipps, Excelcia Foods, and Gold Cross, before joining Parle in 2001.

A graduate of the Indian Institute of Management (IIM) Ahmedabad, Buddha’s professional experience and accomplishments have been instrumental in shaping his views on teamwork, leadership, and the importance of striving for excellence. His leadership at Parle Products reflects his ability to adapt and grow in roles that suit his strengths. As he moves forward, Buddha will carry forward lessons learned and cherished memories from his time at Parle Products, including the lessons of mutual growth and collaboration.

His observations about his time spent with the team was an experience where he received new insights, learnings, growth and the opportunity to be of significance to something bigger than himself, all lessons he cherished and keep forward guiding him.

The departure of Krishnarao Buddha marks the end of an era for Parle Products and signifies a milestone in his personal and professional journey

The Chauhan sisters, Schauna and Nadia, have played a significant role in transforming the Indian beverage market with their innovative product launches and business strategies. As the daughters of Parle Agro’s founder Prakash Chauhan, they have expanded the company’s portfolio from a single product, Frooti, introduced in 1985, to a range of beverages including Appy, B Fizz, SMOODH, Bailley, Dhishoom, and Frio.

Under Nadia’s leadership as Joint MD and CMO, the company has disrupted the market with new product launches, packaging innovations, and strategic pricing. Last year, Dhishoom, a jeera masala-flavored carbonated drink, became the first brand in its category to be launched nationally. Nadia has also focused on supply chain efficiency and R&D.

Schauna, the CEO, has overseen manufacturing, compliance, quality, finance, and technical functions. Her major achievements in the past year have been establishing a robust infrastructure for manufacturing PLA straws, integrating advanced technologies, and reducing waste. Schauna has also led initiatives in sustainability, such as eco-friendly packaging and energy-efficient manufacturing. By incorporating IoT devices and data analytics, the company enables real-time operational analysis, enhancing efficiency and reducing costs.

Through their combined efforts, the Chauhan sisters have helped Parle Agro emerge as a leading player in the Indian beverage market. Their innovative approaches to product development, packaging, and sustainability have not only boosted the company’s growth but also contributed to the country’s consumer goods sector.

The Indian government has set a deadline of April 1, 2025, for beverage companies to use 30% recycled PET (rPET) in their packaging, as part of the country’s efforts to reduce plastic waste. However, prominent beverage corporations such as Coke, Parle Agro, and Bisleri are investigating legal alternatives to comply with the directive, citing inadequate infrastructure for recycling, lack of materials, and growing expenses.

The industry representatives claim that the deadline is unrealistic and are proposing a different plan that would start with a 15% rPET obligation and increase by 5% annually. They also argue that there is only one certified food-grade rPET producer in the country, which only meets 15% of the industry’s demand, and that expanding recycling capacity takes two to three years.

The companies also warn that a sudden spike in rPET content could cause supply chains to break down without sufficient infrastructure. Additionally, they anticipate a 30% increase in bottling costs, which could be passed on to customers. Small businesses may not have access to certified rPET, which could raise safety and legal issues.

Government representatives have stated that there is little chance of extending the deadline, given that companies have had enough time to comply. However, industry leaders are considering filing a lawsuit for an anticipatory stay, which could delay implementation.

The Indian government has been working to reduce plastic waste through various measures, including banning the import of plastic waste, prohibiting plastic sachets, and phasing out single-use plastics. The country’s plastic waste management rules require beverage manufacturers to use 60% rPET in packaging by 2027-2028.

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Parle-G, the iconic Indian biscuit brand, has managed to maintain its Rs 5 price tag for decades, a feat that is both impressive and puzzling. To understand how Parle-G has managed to achieve this, one needs to look at a combination of factors. Firstly, the company’s massive production scale gives it significant bargaining power, enabling it to source raw materials at lower costs, which is then passed on to the consumer.

Another crucial factor is the use of shrinkflation, a practice where the company reduces the size of the product without changing the price. While a Rs 5 pack used to contain 100 grams of biscuits, it now contains only 55 grams. This reduction in size allows Parle-G to control costs and maintain its pricing strategy.

Parle-G’s focus on local sourcing is another key factor in keeping costs low. By sourcing ingredients from domestic suppliers, the company reduces transportation and import costs. Additionally, buying in bulk allows for further savings without compromising on quality.

The company’s efficient production line is also a significant contributor to its cost savings. Advanced automation and streamlined processes enable Parle-G to minimize labor costs, waste, and supply chain inefficiencies. This enables the company to keep costs low while meeting the massive demand for its biscuits.

The emotional connection between Parle-G and Indian consumers is also a crucial factor in the brand’s success. For millions of people, Parle-G is a nostalgic treat that evokes a sense of comfort and familiarity. This loyalty fosters trust in the brand, allowing Parle-G to maintain its pricing strategy without losing customers.

Despite the strategies that have enabled Parle-G to keep its price tag low, the company is not immune to rising costs, and it may need to adjust its strategy in the future. However, one thing is certain: Parle-G is here to stay as a beloved brand, trusted by consumers and admired for its commitment to value and quality. The brand’s enduring appeal is a testament to its deep understanding of the Indian consumer and its willingness to innovate and adapt to changing market conditions.

Appy Fizz, a Parle Agro-owned beverage brand, has launched a new ad campaign for the summer season, with Bollywood actor Vicky Kaushal as its brand ambassador. The ad’s theme is a casino-themed setting, showcasing Kaushal’s dance skills, reminiscent of his hit song “Tauba Tauba” from the movie Badhaai Do. The ad aims to promote Appy Fizz as a fun and energetic drink that embodies confidence and individuality, appealing to the younger generation.

Parle Agro CEO Schauna Chauhan and Rasna Group Chairman Piruz Khambatta expect a double-digit growth for the brand this summer, with the market driven by the upcoming Holi and summer season. The company is hoping for a positive return on its investment in the ad campaign.

The ad’s jingle, “I’m the one and only game changer, gonna make you go wild. Can you feel the fizz, girl?” highlights the brand’s unique selling point – its fizzy taste. As the brand’s joint managing director and CMO, Nadia Chauhan, said, “Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience.”

Appy Fizz has previously had other celebrity ambassadors, including Kriti Sanon, Arjun Kapoor, and Jr NTR. The brand’s new ad joins a trend of beverage companies using catchy jingles and celebrity endorsements to promote their products this summer. Other brands, such as Coca-Cola, Maaza, and Nescafe, have also launched similar campaigns. With its fun and lively vibe, Appy Fizz is hoping to make a splash in the market and become the drink of choice for those who love to stand out and make an impression.

Social media influencer Laxmi Narayan Sahu has gone viral on Instagram with a creative painting that rebrands Parle-G biscuits with a new cover featuring Mia Khalifa, a former adult film star. Sahu’s painting has garnered nearly 70 million views on his Instagram Reel, where he showcases the process of converting the iconic Parle-G girl to Mia Khalifa. The painting has sparked a range of reactions on social media, with some users joking about Sahu’s bold move and others praising his artistic skills.

Mia Khalifa, the subject of Sahu’s painting, is a Lebanese-American artist who has retired from the adult film industry and now focuses on social media, fashion, business, and politics. She is a passionate pro-Palestine activist and has built a successful career as a social media personality, webcam model, and sports commentator. Khalifa has spoken publicly about her struggles with self-acceptance, feeling pressure to keep her past career private, and receiving backlash, including death threats from ISIS, for performing in porn movies while wearing a hijab.

The creation of the parody cover has sparked a debate on social media, with some users defending Sahu’s art as a creative expression, while others have criticized the move as disrespectful to Khalifa’s past and the cultural norms of India. Despite the controversy, Sahu’s artwork has gained immense popularity, and some users are even predicting that Parle-G sales will increase due to the attention. The dust-up has also led to increased interest in Khalifa’s journey, with some users curious to learn more about her life, her transition from adult films to fashion and business, and her struggles with self-acceptance.

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Actor Dilip Joshi, who plays Jethalal in the popular TV show “Taarak Mehta Ka Ooltah Chashmah”, recently replaced the Parle-G kid in a creative sketch. The show, which is known for its light-hearted and humorous portrayal of everyday life, often incorporates popular Indian brands and products into its storylines. In this latest sketch, Jethalal took over the role of the Parle-G kid, a character who is known for his cute advertisements for the popular biscuit brand.

The sketch was well-received by fans, who praised Jethalal’s acting skills and sense of humor. However, some fans have now taken to social media to demand customized packets of Parle-G with the image of Jethalal as the Parle-G kid. The idea, according to fans, would be a unique and fun way to pay tribute to the popular show and its characters.

The demand has sparked a trend on social media, with fans sharing their own designs and artwork on platforms like Twitter and Instagram. Many have even created memes and GIFs featuring Jethalal in the role of the Parle-G kid. The initiative is meant to be a fun and creative way to engage with the show and its characters, while also spotlighting the iconic Indian brand.

Fans have expressed their enthusiasm for the idea, with many stating that they would love to see the customized packets on the shelves. Some have even suggested that the packets could be sold as a limited edition, with a portion of the proceeds going to charity.

The creative sketch and subsequent fan demand have once again demonstrated the power of social media and the popularity of “Taarak Mehta Ka Ooltah Chashmah”. The show has been a part of many Indian households for years, and its characters and storylines have become ingrained in popular culture. The customized packets, if brought to fruition, would be a unique and fun way to further cement the show’s place in Indian popular culture.

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Storybook’s CXO Moves provides a comprehensive update on the latest executive movements in the brand marketing ecosystem. The article highlights the following key changes:

Desmond Nikhil D’Souza has been appointed as the VP of Customer & Commercial Leadership, South West Asia, at Coca-Cola India. He has previously worked at Infosys Technologies, PepsiCo, and Zomato.

Krishnarao Buddha has stepped down as the Senior Category Head – Marketing at Parle Products. He has had a varied career spanning across Maxwell Apparels, Uncle Chipps, Excelcia Foods, and Gold Cross.

Vidhya Srinivasan has been named VP/GM of Advertising & Commerce at Google. She has previously worked at AT&T Labs, IBM, and Amazon Web Services.

Deepak Agrawal has been appointed as the Chief AI Officer at LinkedIn. He has previously worked at AT&T, Yahoo, and VentureBeat.

Geraldine White, formerly the Chief Diversity Officer at Publicis Groupe, has parted ways with the company. She has had a long and storied career spanning across various agencies, including Draftfcb, DDB, Publicis Modem, SapientNitro, and Publicis Sapient.

Bimal Julka, an IAS officer, has joined Paytm as a non-executive independent director. He has 41 years of experience in various government roles, including the Ministry of Defence and Civil Aviation.

Nirupama Sahay has been appointed as the Chief Executive Officer at Hindware. She has previously worked at Asian Paints, Whirlpool Corporation, GE Capital, Philips Lighting, and Surya Roshni.

These updates provide a snapshot of the latest changes in the brand marketing ecosystem, highlighting key moves, appointments, and partings.

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The iconic Indian biscuit, Parle-G, has been a part of many Indians’ daily routine for decades. But have you ever wondered how this humble biscuit became the world’s best-selling biscuit? The mystery surrounding the creation of Parle-G has finally been unraveled, revealing the story of a young girl named Sudha Murty, who played a crucial role in making Parle-G a household name.

Sudha Murty, the daughter of a successful businessman, was only 15 years old when she began working at Parle-G in the 1960s. At that time, the company was struggling to stay afloat, and Sudha’s father, GV Murty, was instrumental in convincing the then Chairman of Parle-G, DK Adhikari, to give his daughter a chance. Sudha’s skills in marketing and sales helped turn the company around, and soon Parle-G was experiencing unprecedented growth.

Sudha’s innovative marketing strategies, such as offering free samples, exhibitions, and wholesale deals, helped increase the brand’s visibility and expanding its reach. Her dedication and enthusiasm also inspired her colleagues, who began to emulate her work ethic and passion for the brand. These efforts eventually culminated in Parle-G becoming the world’s best-selling biscuit.

The company’s success can be attributed to Sudha’s tireless efforts, as well as her ability to identify the needs of the Indian consumer, particularly children. She recognized that children loved the affordable and delicious biscuit, making it a staple in many Indian households. Sudha’s contributions to Parle-G not only transformed the company but also cemented its place in Indian culture.

Today, Parle-G remains a beloved brand in India, with Sudha Murty’s legacy serving as a testament to her pioneering spirit and innovative marketing strategies. Her success story is an inspiration to many, especially young entrepreneurs and marketers, who can learn from her remarkable journey.

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Meet Nadia Chauhan, the CEO of Parle Agro, a leading beverage company in India. Chauhan’s innovative leadership and bold approach have transformed the company into a multibillion-dollar business that competes with multinational beverage giants. With a degree in commerce from H.R. College in Mumbai, Chauhan joined her father’s business at the age of 17 and quickly gained experience in the industry.

Under her direction, Appy Fizz emerged as a market leader in the fizzy beverage category, and Frooti transformed from a nostalgic childhood beverage to a contemporary, edgy brand. Chauhan’s vision has also led to the success of Parle Agro’s other products, including Baileys, a packaged water brand that is now valued at Rs. 1,000 crore.

Chauhan’s partnership with her sister, Schauna, has also been crucial to the company’s success. While Nadia focuses on strategy, sales, and marketing, Schauna manages manufacturing, compliance, and finance.

Chauhan’s ambitious plans for Parle Agro include reaching a valuation of Rs. 20,000 crore by 2030. Her approach involves portfolio expansion, market expansion, and brand building. The story of Nadia Chauhan serves as a reminder that with fortitude, vision, and strategic ingenuity, a legacy can become a worldwide empire.

Throughout her career, Chauhan has demonstrated her ability to think outside the box and take bold risks. Her introduction of the first effervescent fruit drink in India, Appy Fizz, was a game-changer, and her focus on packaging and water purity helped to make Baileys a successful brand. Her next plan for the business involves expanding into new markets and building brand awareness, which is expected to lead to even greater success for Parle Agro.

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Experience Commerce, a leading integrated marketing agency, has been appointed as the official digital partner for Parle Candy Culture, a confectionery brand. The agency won the multi-agency pitch to secure the annual social media marketing, media planning, and buying mandate for Parle Candy Culture.

As the appointed agency, Experience Commerce will develop and execute Parle Candy Culture’s content and media strategy, which includes social media management, product storytelling, festive campaigns, and real-time moment marketing. The agency will also enhance YouTube discoverability through SEO-driven strategies and create high-quality content to strengthen brand affinity.

Experience Commerce will utilize precision-targeted media strategies to maximize campaign reach and efficiency, driving high-impact campaigns with optimal reach and minimal spillover. The agency will also spearhead high-impact influencer and celebrity collaborations to amplify brand conversations and extend consumer reach.

Mayank Shah, vice president of Parle Products, expressed his excitement about partnering with Experience Commerce, citing the agency’s expertise in digital marketing as a key factor in their decision. He emphasized the need for a partner that understands their vision and aligns with their objectives, stating, “We look forward to the creativity and strategic value that EC brings in strengthening Parle’s legacy in the digital space.”

Bhawana Daga, vice president of growth at Experience Commerce, hailed the win, stating, “Parle Products is a cherished and beloved brand with deep-rooted nostalgia among Indian consumers. We are thrilled to take on this mandate and look forward to crafting compelling digital narratives that enhance the brand’s connection with its audience.” She expressed confidence in the agency’s ability to utilize its unique blend of data-driven insights, creative excellence, and precision media planning to ensure Parle Candy Culture remains a leader in the confectionery space’s digital ecosystem.

Bollywood actress Ananya Panday is set to star in a new campaign for Parle’s popular biscuit brand, Hide & Seek. The actress will be paired with model-turned-actor Lakshya in the campaign, which is aimed at promoting the brand’s new and improved range of biscuits.

According to industry sources, Ananya was approached by the brand due to her massive fan following and her youthful energy, which aligns well with the brand’s target audience. The campaign is designed to appeal to the 15-30 age group and will feature Ananya and Lakshya in various fun and quirky scenarios, showcasing the new Hide & Seek biscuits.

The brand has said that the campaign is all about ‘surprise and delight’ and how Hide & Seek biscuits bring a smile to people’s faces. The ad film will be shot in a playful and vibrant setting, showcasing the duo’s antics as they try to “find” the biscuits.

Ananya, known for her charm and wit, will bring her trademark humor to the campaign, while Lakshya’s fresh face and boy-next-door charm will add to the appeal of the ad. The ad is expected to be a refreshing change from the usual serious and boring ads that one witnesses.

Hide & Seek, a brand of biscuits that is part of the Parle Products family, has been a household name in India for decades. The brand has seen many successful campaigns over the years, and this new campaign is expected to be another hit.

The ad is set to be a 1-minute ad film, shot in a single day, and will be seen on various platforms, including TV, social media, and digital. The campaign is likely to be launched in the coming weeks, and fans are eagerly awaiting the release of the ad.

Overall, Ananya’s addition to the Parle Hide & Seek campaign is a clever move by the brand to appeal to a younger audience and to keep the brand fresh and exciting. With her charm and wit, Ananya is sure to bring a sparkle to the campaign, making it a memorable one.

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Experience Commerce, a leading experiential marketing and media solutions company, has won the social and media mandate for Parle Candy Culture, a popular Indian confectionery brand. This partnership is a significant development in the brand’s marketing strategy, as Parle Candy Culture looks to amplify its online presence and engage with its target audience more effectively.

According to the partnership, Experience Commerce will handle the brand’s social media marketing, content creation, and influencer outreach. This will enable Parle Candy Culture to reach a wider audience, increase brand engagement, and drive business growth. The agency will work closely with the brand’s in-house team to develop a comprehensive social media strategy, create engaging content, and identify relevant influencers to showcase the brand’s products.

The partnership was forged after a rigorous pitch process, where Experience Commerce presented a comprehensive proposal that highlighted its expertise in social media marketing, content creation, and influencer partnerships. The agency demonstrated its ability to deliver results-driven campaigns, leveraging its proprietary technology platform to measure and optimize performance in real-time.

Parle Candy Culture is a well-established brand in India, known for its range of confectionery products, including candies, chocolates, and snacks. With the rise of e-commerce and digital media, the brand recognizes the importance of having a strong online presence to stay relevant in a crowded market. Experience Commerce’s expertise in social media marketing, content creation, and influencer partnerships will help Parle Candy Culture to bridge this gap and enhance its online presence.

The partnership will enable Parle Candy Culture to:

* Strengthen its social media presence across multiple platforms
* Develop engaging content that resonates with its target audience
* Identify and partner with relevant influencers to promote its products
* Measure and optimize performance in real-time, using Experience Commerce’s proprietary technology platform

In conclusion, the partnership between Parle Candy Culture and Experience Commerce is a significant development in the brand’s marketing strategy, as it seeks to enhance its online presence, engage with its target audience, and drive business growth. With Experience Commerce’s expertise in social media marketing, content creation, and influencer partnerships, Parle Candy Culture is poised to gain a competitive edge in the market and further establish itself as a leading confectionery brand in India.

The Income Tax department conducted raids on the offices and manufacturing units of Parle-G, a leading biscuit and confectionery company in India, in Mumbai’s Vile Parle area. The raids were conducted on multiple locations, including the company’s main office, manufacturing units, and the residences of its top executives.

According to sources, the raid was conducted under the provisions of the Income Tax Act, 1961, and the Benami Transactions (Prohibition) Amendment Act, 1988. The Income Tax department was looking for undisclosed income, unaccounted assets, and benami transactions by the company and its directors.

The raids were conducted by a team of hundreds of Income Tax department officials, who were supported by the Central Bureau of Investigation (CBI) and the Enforcement Directorate (ED). The officials seized documents, digital data, and other records related to the company’s financial transactions, corporate assets, and personal finances of its directors.

The search operation was carried out at multiple locations, including the company’s main office in Kurla, its manufacturing facilities in Vile Parle, and the residences of its directors in Mumbai’s posh localities. The officials were also looking for evidence of false expense claims, cash transactions, and misuse of company funds.

According to sources, the Income Tax department is looking into allegations that Parle-G has been using bogus directors, false identities, and shell companies to evade tax and conceal its actual income. The department is also investigating whether the company has transactional differences with various suppliers, contractors, and banks to avoid tax liabilities.

The raids are being seen as a major crackdown on tax evasion by a prominent Indian company. The move is expected to send a strong message to corporate entities and high-net-worth individuals that the Income Tax department is committed to eradicating tax evasion and increasing tax compliance in the country.

The Parle-G group is one of India’s largest and most well-known food and beverages companies, with a turnover of over Rs. 5,000 crore. The company is known for its popular brands like Parle-G, Gits, and Mango, among others. However, the raids have raised concerns among the company’s employees, customers, and stakeholders about the impact of the tax department’s action on the company’s business operations and future prospects.

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The Income Tax (I-T) Department has launched a search operation on Parle Products, a leading food and beverage company that owns popular brands such as Parle-G and Bisleri. The search operation was conducted on February 7, 2023, and is aimed at verifying the company’s disclosure of foreign assets. The search operation is a result of a tip-off that the company might have made undeclared income or hidden foreign assets, which is a common practice of evading taxes.

Parle Products is one of the largest food manufacturers in India, with a wide range of products including biscuits, chocolates, and soft drinks. Its portfolio includes popular brands like Monaco, Krackjack, Bourbon, Marie Gold, Hide & Seek, Mango Bite, and Poppins. The company is well-known for its iconic biscuit brand, Parle-G, which is a staple in many Indian households.

The Income Tax Department has been cracking down on tax evaders, and the search operation on Parle Products is one of many such actions taken against big corporations and individuals who have not complied with tax laws. The department has been using advanced data analysis and AI-powered tools to track financial transactions and identify potential tax evaders.

The search operation on Parle Products is a significant step in this regard, as it is one of the largest food manufacturers in the country. The company’s relationship with the tax authorities will be closely scrutinized, and any wrongdoing will be subject to severe penalties and penalties. The search operation may also lead to the discovery of more information, such as hidden foreign assets, unreported income, and other financial irregularities.

Overall, the search operation on Parle Products is a significant development in the country’s tax enforcement efforts, and it is likely to send a strong message to other big corporations and taxpayers to comply with tax laws and regulations.

According to Mayank Shah, the Director of Parle Exchange4Media, the Indian Premier League (IPL) is a crucial platform for brands to reach a wide range of consumer segments in one go. Speaking at a media briefing, Shah highlighted the value of IPL as a platform that allows brands to connect with multiple audience groups simultaneously.

Shah noted that IPL is a highly popular and engaging platform, with a viewership of over 400 million, making it an attractive option for brands looking to reach a massive audience in a single shot. He emphasized that the league’s popularity transcends geographical boundaries, with viewers from across the country and abroad tuning in to watch the matches.

The Director of Parle Exchange4Media emphasized that the IPL’s commitment to providing high-quality content, innovative storytelling, and thrilling matches has enabled it to build a massive fan base, which in turn, provides brands with an unparalleled opportunity to connect with their target audience.

Shah also mentioned that the IPL’s ability to adapt to changing consumer preferences and behavior, such as the growing popularity of online viewing and social media engagement, is another key factor that makes it an attractive platform for brands. He highlighted that the league’s online and social media presence has significantly increased, allowing brands to engage with audiences through multiple touchpoints.

Moreover, Shah stressed that the IPL’s diverse range of teams, players, and matches provides brands with a variety of opportunities to create customized marketing initiatives that resonate with specific audience segments. He also cited the example of the league’s successful initiatives such as the opening ceremony, which has become a sought-after platform for brands to make a high-impact, high-profile brand presence.

Shah concluded that the IPL’s value lies in its ability to deliver an immense reach, engagement, and impact, making it an ideal platform for brands to amplify their message, build brand awareness, and drive business goals. The Director of Parle Exchange4Media emphasized that the league’s continued commitment to innovation, quality, and engagement will continue to attract top brands and be a key driver of growth for the Indian advertising industry.

The article tells the story of Bisleri, a leading packaged water brand in India, and its journey to becoming a Rs 7,000 crore empire. The story begins with Ramesh Chauhan, a visionary entrepreneur who introduced bottled mineral water to the Indian market in 1965, a concept that was unheard of at the time. Under his leadership, Parle Exports acquired Bisleri in 1969 and launched the brand in India. Chauhan’s dedication to expansion led to the launch of iconic beverage brands such as Thums Up, Gold Spot, Citra, Maaza, and Limca. He diversified the brand’s offerings with “Bisleri POP,” a range of fizzy drinks, and introduced PET (Polyethylene Terephthalate) recycling in India to reduce environmental impact.

Ramesh Chauhan’s wife, Zainab, played a crucial role in the company’s success, particularly in laying the foundation for several beloved brands. Their daughter, Jayanti Chauhan, now serves as the Vice Chairperson of Bisleri, bringing a fresh perspective with her global exposure and diverse background. Under her leadership, Bisleri has continued to innovate and expand, with a focus on sustainable development. In 2022, Jayanti decided to retain ownership of the brand, choosing to keep it within the family rather than selling it to the Tata Group.

Throughout its history, Bisleri has been committed to sustainability, having set a Guinness World Record in 2015 for collecting 1.1 million plastic bottles in eight hours with the help of school children. The company’s commitment to sustainability is evident in its PET recycling initiative, which has been collecting approximately 600 tonnes of PET annually since 1995. With Jayanti at the helm, Bisleri is poised for continued growth and success in the future.

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New Delhi-based Experience Commerce, an integrated marketing agency, has been appointed as the official digital partner for Parle Candy Culture, a confectionery offering from Parle Products. The agency won the mandate following a multi-agency pitch and will handle the digital marketing and media planning for Parle Candy Culture. Experience Commerce will develop and execute a content and media strategy, which includes social media management, product storytelling, festive campaigns, and real-time moment marketing.

The agency’s goals also include enhancing YouTube discoverability through SEO-driven strategies, as well as collaborating with influencers and celebrities. The partnership aims to create content that resonates with the target audience and drives meaningful engagement.

Mayank Shah, Vice-President of Parle Products, expressed his enthusiasm for the collaboration, saying, “Parle Candy Culture is a digital-first initiative, and we needed a partner with expertise in digital marketing. With Experience Commerce, we have found the perfect partner to help us achieve our objectives and connect with our audience.”

Bhawana Daga, Vice-President of Growth at Experience Commerce, highlighted the agency’s excitement to work with Parle Products, a beloved brand with deep roots in Indian culture. She stated, “We are thrilled to take on this mandate and look forward to crafting compelling digital narratives that strengthen the brand’s connection with its audience. Our unique blend of data-driven insights, creative excellence, and precision media planning will ensure that Parle Candy Culture remains a leader in the confectionery space’s digital ecosystem.”

Overall, the partnership aims to leverage Experience Commerce’s expertise in digital marketing to elevate Parle Candy Culture’s presence in the digital space and drive brand engagement among its target audience.

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Frooti, a beloved mango-flavored drink, has been a staple in India for decades. Launched in 1985, it has since expanded its offerings to various packaging options. But behind the success of Frooti is Nadia Chauhan, the Chief Marketing Officer and Joint Managing Director of Parle Agro. Nadia, born and raised in Mumbai, graduated from H.R. College with a degree in commerce. She joined her father’s company, Parle Agro, at the tender age of 17, and would go on to play a crucial role in transforming the company’s fortunes.

Under Nadia’s leadership, Parle Agro’s revenue grew from Rs 300 crore to Rs 4200 crore in a few years, and more recently, to a staggering Rs 8000 crore in 2022-2023. Nadia’s journey to the top was not an easy one, and she earned her position through hard work and dedication. Her father, Prakash Chauhan, is the CEO of Parle Agro, which adds to the high expectations placed on Nadia. However, she has consistently impressed with her business acumen and leadership, making her a key player in the company’s success.

Frooti has been marketed by several high-profile celebrities, including Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan. With Nadia at the helm, Frooti has continued to dominate India’s beverage market, remaining a favorite among consumers of all ages. Her story serves as an inspiration to young entrepreneurs, showing that with determination and hard work, one can achieve great success at a young age. As the face of Frooti, Nadia Chauhan has truly made her mark on the business world, and her story is a testament to her dedication and passion for her work.

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Experience Commerce, a leading experiences and commerce agency, has won the social and media mandate for Parle Candy Culture. This is a significant win for the agency, as it will allow them to leverage its expertise in crafting immersive brand experiences to drive growth for the client.

As part of this mandate, Experience Commerce will be responsible for managing Parle Candy Culture’s social media presence across various platforms, including Facebook, Twitter, Instagram, and YouTube. The agency will work closely with the client to develop a comprehensive social media strategy that is aligned with the brand’s overall business objectives.

The agency’s scope of work includes creating engaging content, developing and executing innovative social media campaigns, and monitoring and analyzing performance metrics to optimize the brand’s social media presence. Experience Commerce will also be responsible for providing regular social media audits, reporting, and insights to help Parle Candy Culture refine its online presence.

The win is seen as a significant step forward for both parties, as it leverages Experience Commerce’s expertise in commerce and brand experiences to drive growth for Parle Candy Culture. The agency’s capabilities in creating immersive brand experiences, as well as its ability to drive revenue and engagement through e-commerce, make it an ideal partner for the client.

For Parle Candy Culture, this partnership will enable it to tap into Experience Commerce’s expertise in building loyalty programs, email marketing, and e-commerce optimization. The agency’s presence in the Indian market, as well as its experience in working with various industries, also adds value to the partnership.

The win is a testament to Experience Commerce’s growing presence in the Indian market, as well as its ability to attract new and high-profile clients. The agency is on a roll, with this being its second major win in as many months, and is expected to continue its growth trajectory in the coming quarters.

Experience Commerce, a marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, a digital-first initiative that connects consumers with Parle’s iconic confectionery brands. The agency won the mandate following a competitive multi-agency pitch and will provide social media marketing and media planning and buying services for Parle Candy Culture. Experience Commerce has solidified its reputation in digital marketing, particularly in the FMCG sector, by securing this win.

Parle Candy Culture aims to enhance its consumer connection through immersive digital storytelling, and Experience Commerce will drive the strategic development and execution of the brand’s content and media strategy. This includes social media management, product storytelling, festive campaigns, and real-time moment marketing. The agency will also enhance YouTube discoverability through SEO-driven strategies and craft high-quality, engaging content to strengthen brand affinity.

Experience Commerce will leverage precision-targeted media strategies to maximize campaign reach and efficiency and will spearhead high-impact influencer and celebrity collaborations to amplify brand conversations and extend consumer reach. Mayank Shah, Vice President of Parle Products, praised the agency, stating that they are excited to create content that truly connects with their audience and drive meaningful engagement.

Bhawana Daga, Vice President – Growth at Experience Commerce, noted that the agency is thrilled to take on the mandate and is looking forward to crafting compelling digital narratives that enhance the brand’s connection with its audience. With this partnership, Experience Commerce is set to redefine how confectionery brands connect with digital audiences, and fans can expect engaging campaigns that celebrate India’s love for iconic candies in fresh, immersive ways.

Here is a summary of the content in 400 words:

Experience Commerce, a marketing agency, has been appointed as the official digital partner for Parle Candy Culture, a digital-first initiative of Parle’s confectionery brands. The agency has won the mandate for social media marketing and media planning & buying following a competitive pitch. This is a significant win for Experience Commerce, solidifying its reputation in digital marketing, particularly in the fast-moving consumer goods (FMCG) sector.

Parle Candy Culture is a digital platform that connects consumers with Parle’s iconic brands, such as Melody, Kismi, and Londonderry. The brand aims to enhance its consumer connection through immersive and innovative digital storytelling. As the lead agency, Experience Commerce will drive the development and execution of Parle Candy Culture’s content and media strategy, including always-on social media management, product storytelling, and real-time moment marketing.

The agency will also focus on maximizing campaign reach and efficiency through precision-targeted media strategies, as well as high-impact influencer and celebrity collaborations. Mayank Shah, Vice President of Parle Products, expressed excitement in partnering with Experience Commerce, stating that the agency understands their vision and aligns with their objectives.

Bhawana Daga, Vice President of Growth at Experience Commerce, noted that Parle Products is a beloved brand with deep-rooted nostalgia among Indian consumers and looks forward to crafting compelling digital narratives that enhance the brand’s connection with its audience. The agency plans to leverage its expertise in data-driven insights, creative excellence, and precision media planning to ensure Parle Candy Culture remains a leader in the confectionery space’s digital ecosystem. This partnership is expected to drive meaningful engagement and strengthen Parle’s legacy in the digital space.