Parle Products, a leading Indian manufacturer of biscuits and confectionery, has launched three new flavors under its wafer cream biscuit brand, Parle Rik Rak. The brand, which has been popular in international markets for over a decade, is now available to Indian consumers. The launch strengthens Parle’s snacking portfolio, offering consumers more choices for indulgence.

The wafer cream biscuit category has been growing steadily, driven by its popularity among children and young snack enthusiasts. Parle Rik Rak combines a crispy wafer crunch with a rich cream filling, delivering a creamy, crunchy, and irresistible taste. The brand is available in three flavors: Coffee, Orange, and Chocolate, aiming to capture the imagination of kids and the young-at-heart with its fun and flavorful appeal.

According to Mayank Shah, Vice-President of Parle Products, the vision behind Rik Rak is to create a playful indulgence that sparks joy in every bite. The brand is designed to offer children and the young-at-heart an exciting break from the everyday, with its creamy layers and crunchy texture. Parle believes that Rik Rak’s fun personality and irresistible flavors will delight consumers and strengthen their bond with the brand, making it a snacking favorite across households.

The launch of Rik Rak is part of Parle’s commitment to delighting consumers with innovative products while staying true to its legacy of trust and quality. The company plans to leverage its strong distribution network to build awareness and drive trials across Tier 1 and Tier 2 markets. With a nationwide rollout planned, Parle is set to make Rik Rak a household name in India.

The launch of Parle Rik Rak is a significant development in the Indian snacking market, and the brand’s unique flavor profile and playful personality are likely to resonate with consumers. As Parle continues to innovate and expand its product portfolio, it is well-positioned to maintain its leadership position in the Indian biscuit and confectionery market. With its strong distribution network and commitment to quality, Parle is poised to make Rik Rak a success story in the Indian market.

Parle Products has launched a new campaign for its iconic brand, Parle-G, to celebrate the grandeur and cultural essence of Durga Puja. The campaign, created by Thought Blurb Communications, tells the story of Aaroti, a young photographer, and her interaction with a humble idol-maker in Kumartuli, the sculptors’ hub of Kolkata. Vinod Kunj, Founder and CCO of Thought Blurb Communications, spoke about the inspiration behind the campaign, which aimed to navigate the delicate balance between tradition and modernity.

Kunj explained that Kumartuli was chosen as the backdrop for the campaign because it is a legendary artists’ enclave in Kolkata, where spirituality and expression come together. The campaign’s big idea was to focus on celebration over commerce, with the brand wishing customers a happy Durga Puja rather than trying to sell them something. This approach was intentional, as the brand wanted to seem like a friend wishing another well, rather than a sales representative.

The campaign also intentionally juxtaposed youth and tradition through the protagonist, Aaroti, who represents a younger generation that is rooted in tradition. Kunj noted that this was a deliberate choice to challenge the conventional wisdom that young people are only interested in modernity. Instead, the campaign aimed to show that tradition and modernity can coexist and that the brand can be a part of this cultural narrative.

The campaign avoided surface-level storytelling by focusing on the emotional connection with the audience. Kunj said that the goal was to go beyond the greeting card stage and address the audience on a deeper level. The script was carefully crafted to convey the brand’s promise and to make the audience feel something, rather than just remembering a greeting card.

Kunj also spoke about the potential tension between emotional storytelling and brand visibility, but noted that the campaign was designed to wish the audience a happy Durga Puja, rather than to sell them something. He emphasized that emotion is something that nobody can escape, and that the goal of the campaign was to make the audience remember the brand and feel favorably towards it.

Regarding nostalgia and connecting with younger audiences, Kunj noted that nostalgia is not just the realm of the elderly, but can also be a powerful force for younger generations. He said that the need to be part of something larger than oneself is becoming increasingly important, and that brands can tap into this desire by creating emotional connections with their audiences.

Finally, Kunj offered some advice for young creatives, brand custodians, and filmmakers, saying that they should talk to people from different backgrounds and cultures to gain a deeper understanding of the world. He noted that there are many levels of culture in India that can surprise and bewilder, and that there are many discussions that people may not have heard that they need to be aware of. By doing so, creatives can create more nuanced and effective campaigns that resonate with their audiences.

A viral photo from the Kumbh Mela, a major Hindu festival, has been making the rounds on social media. The image features a woman with a stern expression, reminiscent of the Mona Lisa. The photo has been Photoshopped and reimagined by AI as the face of various popular brands, including Parle-G, Coca-Cola, and others.

The AI-generated images show the woman’s face superimposed on the packaging of these brands, creating humorous and creative visuals. For example, the Parle-G biscuit packet features the woman’s face, replacing the usual illustration of a young girl. Similarly, the Coca-Cola logo has been replaced with the woman’s face, giving the brand a unique and hilarious twist.

The AI-generated images have been shared widely on social media, with many users praising the creativity and humor behind them. The images have also sparked a conversation about the use of AI in advertising and marketing, with some users wondering if this could be the future of branding.

The woman in the photo, who has become an unlikely internet sensation, has been dubbed the “Mona Lisa of Kumbh.” Her stern expression has been interpreted in various ways, with some seeing it as a sign of seriousness and others as a hint of humor.

The use of AI to reimagine the woman’s face as the logo of popular brands has raised interesting questions about the role of technology in advertising. While some see it as a creative and innovative way to engage with customers, others are concerned about the potential for AI to replace human creativity and originality.

Overall, the viral photo and the AI-generated images have brought a smile to the faces of many social media users. They have also sparked a conversation about the intersection of technology, advertising, and humor, and how these elements can come together to create something unique and memorable.

The images have been shared by various social media users, with many adding their own twist and humor to the original photo. The creativity and humor behind the images have made them a hit on social media, with many users sharing and tagging their friends.

The “Mona Lisa of Kumbh” has become an unlikely internet sensation, and her face has been used to reimagine various popular brands in a humorous and creative way. The use of AI to generate these images has raised interesting questions about the role of technology in advertising and marketing, and has sparked a conversation about the intersection of technology, humor, and creativity.

Parle Products, a leading Indian manufacturer of biscuits and confectionery, has launched a new campaign called “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. The campaign is centered around Parle Platina Hide & Seek’s premium coffee variant, Caffé Mocha, which combines the rich aroma of real coffee with the indulgence of high-quality choco chips. This unique offering is designed to delight coffee enthusiasts and cookie fans alike.

The campaign aims to celebrate the joy of connections and create a cultural moment that resonates with Gen Z and millennial audiences. By associating with Ananya Panday and Lakshya, the brand seeks to elevate its imagery and strengthen its connection with younger generations. According to Mayank Shah, Vice President at Parle Products, “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence.”

The campaign’s ad film features Ananya Panday and Lakshya engaging in playful banter, showcasing how the cookie can break the ice and open up new connections. Both actors have expressed their excitement about representing the brand, with Panday stating that “coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly!” Lakshya added that the campaign brings to life a playful and relatable connect that shows how sharing a coffee cookie can spark meaningful connections.

The “Catch up over Hide & Seek Caffé Mocha” campaign is designed to resonate with India’s growing coffee culture, inviting consumers to celebrate little joys and connections over every bite. With this campaign, Parle Products aims to strengthen Hide & Seek’s position as the most loved cookie brand in India and create a cultural moment that connects deeply with today’s generation. The campaign’s message is simple: grab a Hide & Seek Caffé Mocha cookie and catch up with friends and loved ones, making it a part of your own stories.

This Friendship Day, Parle-G, a beloved Indian biscuit brand, has released a heartwarming film that pays tribute to the evolving relationship between mothers and daughters. The film is a call to appreciate the unsung friendships in our lives, specifically the bonds between family members that are often overlooked. The campaign encourages viewers to pause and reflect on the relationships that have been a constant presence in their lives, providing love, care, and support.

The film tells the story of a mother and daughter’s journey from a traditional, authoritarian relationship to a deeper, more empathetic friendship. As the daughter grows older, the mother evolves from a stern figure to a confidante, creating a lifelong bond between them. The film captures this emotional journey with simplicity and honesty, showcasing the transition from dependency to deep connection.

According to Mayank Shah, Vice President at Parle Products, the film honors not just friendships but also the deeper bonds of companionship with family members who have been a silent pillar of support throughout our lives. The brand has always celebrated core emotions, and this film is a natural extension of that.

The film’s creators, Thought Blurb Communications, aimed to reflect the generational shift in parenting, where parents are now more empathetic and willing to build trust with their children. Renu Somani, National Creative Director, shared her personal experience as a daughter and mother, highlighting the mutual growth and evolution of the mother-daughter relationship.

This Friendship Day, Parle-G invites everyone to celebrate the friendships that begin at home, in the kitchen, or at the dining table. The film is a reminder that the journey from a traditional mother-daughter relationship to a lifelong friendship is one of life’s most beautiful transitions. Like Parle-G, this bond is a lifelong connection that can bring joy and comfort to our lives. The film is a tribute to the power of relationships and the importance of nurturing and appreciating them.

The Delhi High Court is set to hear a battle between Parle Agro and PepsiCo over the use of the term “fizz” in their brand names. Parle Agro, the manufacturer of Frooti and Appy, has filed a lawsuit against PepsiCo, alleging that the latter’s use of the term “Fizz” in their brand name is infringing on Parle Agro’s trademark rights.

PepsiCo has recently launched a new beverage brand called “Fizz”, which Parle Agro claims is deceptively similar to their own brand name. Parle Agro argues that the use of the term “fizz” by PepsiCo is likely to cause confusion among consumers and dilute the distinctiveness of their own brand.

The lawsuit filed by Parle Agro seeks an injunction against PepsiCo, restraining them from using the term “fizz” in their brand name. Parle Agro also claims that PepsiCo’s actions are an attempt to take advantage of the reputation and goodwill that Parle Agro has built over the years.

PepsiCo, on the other hand, argues that the term “fizz” is a generic term that refers to the carbonation process used in beverages. They claim that their use of the term “fizz” is legitimate and does not infringe on Parle Agro’s trademark rights.

The Delhi High Court will hear the case and decide whether PepsiCo’s use of the term “fizz” is indeed an infringement on Parle Agro’s trademark rights. The court’s decision will have significant implications for the beverage industry, as it will set a precedent for the use of generic terms in brand names.

The battle between Parle Agro and PepsiCo is a classic case of trademark infringement, where two companies are fighting over the use of a similar term in their brand names. The outcome of the case will depend on the court’s interpretation of the trademark laws and the evidence presented by both parties.

In recent years, there have been several high-profile cases of trademark infringement in the beverage industry. The outcome of this case will be closely watched by industry observers, as it will have significant implications for the use of generic terms in brand names. The Delhi High Court’s decision will provide clarity on the issue and help to establish a clear precedent for the use of similar terms in the industry.

The Delhi High Court is set to hear a case between Parle Agro and PepsiCo over the use of the term “fizz” in their respective products. Parle Agro, the manufacturer of Appy Fizz, has filed a lawsuit against PepsiCo, alleging that the company’s use of the term “fizz” in their product, PepsiCo’s Fizz, constitutes trademark infringement.

Parle Agro claims that they have been using the Appy Fizz brand name since 2005 and have built a significant reputation and goodwill in the market. They argue that PepsiCo’s use of the term “fizz” is an attempt to ride on the coattails of their success and confuse consumers into thinking that the two products are related.

PepsiCo, on the other hand, argues that the term “fizz” is a descriptive term that refers to the carbonation process used in their product. They claim that they have not infringed on Parle Agro’s trademark and that their product is distinct and does not cause any confusion among consumers.

The case is significant as it raises questions about the use of descriptive terms in trademark law. While Parle Agro argues that the term “fizz” has become synonymous with their brand, PepsiCo claims that it is a generic term that can be used by anyone.

The Delhi High Court will have to consider several factors, including the likelihood of confusion among consumers, the distinctiveness of the Appy Fizz brand, and the intent of PepsiCo in using the term “fizz”. The court’s decision will have implications for the use of descriptive terms in trademark law and could set a precedent for future cases.

In recent years, there have been several high-profile trademark disputes in India, including cases involving multinational companies such as PepsiCo and Coca-Cola. The Indian courts have been grappling with the issue of trademark protection and the use of descriptive terms, and this case is likely to add to the ongoing debate.

The outcome of the case is uncertain, and it remains to be seen how the Delhi High Court will rule. However, one thing is clear: the battle over “fizz” is set to be a significant test of trademark law in India, and the decision will have far-reaching implications for companies operating in the country. The case is expected to be closely watched by intellectual property lawyers, companies, and consumers alike, as it will provide clarity on the use of descriptive terms in trademark law.

Nadia Chauhan, the Chief Marketing Officer and Joint Managing Director of Parle Agro, recently shared her insights on the role of a commercially astute CHRO (Chief Human Resources Officer) in driving business growth. According to Chauhan, a CHRO should not only be focused on policy and procedure but also have a deep understanding of the business and its commercial aspects.

Chauhan emphasized that a commercially astute CHRO is essential in today’s fast-paced business environment, where HR is no longer just about administrative tasks but about driving business outcomes. She highlighted the importance of HR leaders being able to speak the language of business and understand the financial implications of their decisions.

To achieve this, Chauhan suggested that CHROs should have a strong grasp of the company’s profit and loss (P&L) statement and be able to analyze data to inform their decisions. They should also be able to identify areas where HR can drive cost savings and revenue growth, and develop strategies to achieve these goals.

Chauhan also stressed the importance of CHROs being able to balance the needs of the business with the needs of its employees. She noted that a commercially astute CHRO should be able to develop HR initiatives that not only support business objectives but also enhance the employee experience and drive engagement.

In addition, Chauhan emphasized the need for CHROs to be agile and adaptable in a rapidly changing business environment. She suggested that they should be able to pivot quickly in response to changing market conditions and develop innovative solutions to stay ahead of the competition.

Overall, Chauhan’s insights highlight the evolving role of the CHRO in driving business growth and the importance of commercial acumen in HR leadership. By developing a deep understanding of the business and its commercial aspects, CHROs can drive business outcomes, enhance the employee experience, and contribute to the company’s bottom line.

As Chauhan noted, a commercially astute CHRO is no longer a nice-to-have but a must-have in today’s business environment. By prioritizing commercial acumen and business outcomes, HR leaders can elevate their role and contribute to the company’s success. Chauhan’s comments are a testament to the changing landscape of HR and the need for HR leaders to be strategic business partners who can drive growth and profitability.