by Team Small News | May 6, 2025 | Britannia, FMCG, ITC, Parle
Parle Products, the manufacturer of popular brands such as Parle-G, Hide & Seek, and Monaco, is launching a high-frequency advertising campaign to change a decades-old consumer habit in India. The company wants consumers to ask for “Parle Marie”...
by Team Small News | May 5, 2025 | FMCG, Parle
Parle Products has launched a new television commercial (TVC) for Parle’s Wafers, coinciding with the Indian Premier League (IPL) 2025 season. The campaign, titled “Taste ka Social Snacking,” highlights the role of Parle’s Wafers in bringing...
by Team Small News | May 3, 2025 | FMCG, Parle
Parle Marie, a brand of biscuits from Parle Products, has been airing a new TV commercial during the Indian Premier League (IPL) 2025, which has received widespread backlash on the internet. The ads, which feature a repetitive jingle and a simple message, have been...
by Team Small News | Apr 28, 2025 | Amul, FMCG, Parle
The 18th season of the Indian Premier League (IPL) saw a 6% increase in advertising volumes compared to the previous season, according to a report by TAM Sports. The report analyzed data from March 22, 2025, to April 22, 2025, and found that the number of advertisers...
by Team Small News | Apr 27, 2025 | FMCG, Parle
Nadia Chauhan, the Joint Managing Director and Chief Marketing Officer of Parle Agro, has built an impressive career, driving the success of iconic brands like Frooti and Appy Fizz. Joining the family business at just 17 years old, Nadia has been instrumental in...
by Team Small News | Apr 26, 2025 | Amul, Britannia, FMCG, ITC, Parle
Parle, a well-known Indian biscuit brand, has launched a new advertising campaign to strengthen its position in the Marie biscuit market. The campaign aims to reinforce the idea that when it comes to Marie biscuits, it has to be Parle Marie. The TV commercials show...