P&G India’s business is centered around a strong portfolio of daily-use products where performance drives brand choice. Key product categories include baby care (Pampers), fabric care (Ariel, Tide), feminine care (Whisper), grooming (Gillette, Old Spice), hair care (Head & Shoulders, Pantene), home care (Ambi Pur), oral care (Oral-B), and personal health care (Vicks). The company emphasizes delivering irresistible superiority across product performance, packaging, communication, retail execution, and value to the Indian consumer.
Innovation is a crucial aspect of P&G India’s strategy, with a focus on understanding evolving consumer needs and introducing relevant products and technologies. The company also invests in building a robust supply chain and distribution network to ensure its products reach a wide range of consumers across the diverse Indian market. P&G has been investing significantly in India over the past two decades, making it one of its top 10 markets globally.
Financially, P&G India has shown consistent growth, with its India business crossing $2 billion in sales in FY24. While competing with major players like Hindustan Unilever, P&G holds significant market share in categories like sanitary napkins and shaving razors. The company is also focusing on driving productivity to fund innovation and absorb macroeconomic headwinds, aiming for profit growth ahead of sales growth. P&G India is committed to sustainable growth and has been involved in initiatives to partner with supply chain startups to co-develop innovative solutions.
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Procter & Gamble Scores Major Victory for Healthy Products with Acquisition of Wonderbelly
Procter & Gamble (P&G) has acquired Wonderbelly, a clean-label digestive health company that has been making waves in the over-the-counter (OTC) space. Wonderbelly was founded in 2022 by brothers Lucas and Noah Kraft, who sought to create antacids that didn’t contain artificial ingredients like dyes, titanium dioxide, talc, or artificial sweeteners. Instead, they rebuilt the inactive ingredient deck with a focus on transparency and natural ingredients, similar to the approach consumers take when choosing food and beauty products.
The brand quickly gained traction, expanding into major national retailers and earning recognition as an NB100 winner in 2024 for its innovative approach to digestive health. The acquisition by P&G marks a significant move in the OTC space, as the company looks to tap into the growing demand for products that combine clinical effectiveness with modern formulation values. This shift is transforming industries such as sunscreen and supplements, and P&G is positioning itself to be at the forefront of this trend.
For Wonderbelly, the partnership with P&G represents a major opportunity for growth and expansion. Co-founder Lucas Kraft sees the acquisition as a validation of the brand’s mission to make everyday medicine clean and worry-free. With P&G’s support, Wonderbelly will be able to reach millions more consumers and continue to innovate without compromising its values. The deal’s terms and integration plans have not been disclosed, but the acquisition is expected to have a significant impact on the OTC space.
The acquisition is also a testament to the growing demand for clean and natural products in the OTC space. Consumers are increasingly seeking out products that align with their values and lifestyles, and companies like Wonderbelly are responding to this demand. With P&G’s resources and expertise, Wonderbelly is poised to become a leader in the clean medicine movement, making it easier for consumers to access products that are both effective and align with their values. Overall, the acquisition of Wonderbelly by P&G marks an exciting development in the OTC space, and is expected to drive innovation and growth in the industry.
Procter & Gamble ventures into high-end market with introduction of silk-infused diapers in China
Procter & Gamble (P&G) has introduced a new luxury diaper range, Pampers Prestige, in China, as the company seeks to offset declining demand in its baby-care business. China is P&G’s second-largest market, but a declining birth rate has led to slowing diaper sales. To combat this, P&G is focusing on product innovation rather than price discounts. The new Pampers Prestige range features silk-infused diapers, which are designed to differentiate the product from standard cotton or synthetic alternatives.
The use of silk in the diapers is significant, as it is a luxury material that is abundant in China and has long been associated with high-end products. The silk-infused diapers also offer hypoallergenic and moisture-wicking properties, making them an attractive option for parents seeking high-quality products for their babies. P&G’s CEO, Shailesh Jejurikar, explained that the company’s R&D team worked to integrate silk into the diapers to create a unique and premium product.
The Pampers Prestige range is targeted at affluent, highly educated millennial parents in China, who prioritize quality over price. These parents, known as “kenjaoshi,” are willing to pay a premium for the best products for their babies. The silk-infused diapers are priced at a premium, retailing at 20-50% above mass-market alternatives on e-commerce platforms such as Tmall and JD.
Despite the challenges facing the baby-care market in China, P&G has seen strong results from its premium products, with double-digit organic sales growth over the past 18 months. The company believes that its focus on product innovation and premiumization will drive growth in the market. Jejurikar described the launch of Pampers Prestige as “the next important phase of constructive disruption” in P&G’s growth strategy, indicating that the company is committed to innovating and adapting to changing consumer needs in order to drive success.
Allstate Corp holds a $13.13 million position in The Procter & Gamble Company ($PG), according to MarketBeat.
Allstate Corp, a leading insurance company, has a significant stake in Procter & Gamble Company (The) ($PG), with a total value of $13.13 million. This investment represents a notable holding in Allstate’s portfolio, demonstrating the insurance company’s confidence in the consumer goods giant.
Procter & Gamble Company (The) is a multinational corporation that manufactures and markets a wide range of consumer goods, including beauty, grooming, healthcare, fabric, home, and baby care products. The company’s iconic brands, such as Tide, Pampers, Gillette, and Oral-B, are household names, and its products are used by millions of people worldwide.
Allstate Corp’s investment in Procter & Gamble is a strategic one, as the insurance company seeks to diversify its portfolio and generate returns through a mix of dividend income and long-term capital appreciation. Procter & Gamble has a history of paying consistent dividends, with a current yield of around 2.5%, making it an attractive investment for income-seeking investors like Allstate.
The $13.13 million stake represents a small fraction of Allstate’s overall investment portfolio, which is valued at over $80 billion. However, the investment in Procter & Gamble is significant, as it demonstrates Allstate’s confidence in the company’s ability to generate long-term growth and profitability.
Procter & Gamble has a strong track record of financial performance, with a history of delivering consistent revenue and earnings growth. The company has also made significant investments in digital transformation, innovation, and sustainability, which are expected to drive future growth and expansion.
In recent years, Procter & Gamble has faced challenges from changing consumer preferences, increasing competition, and rising costs. However, the company has responded by implementing a range of strategic initiatives, including cost savings programs, brand revitalization, and investments in emerging markets.
Overall, Allstate Corp’s $13.13 million stake in Procter & Gamble Company (The) reflects the insurance company’s confidence in the consumer goods giant’s ability to deliver long-term growth and profitability. With its strong brand portfolio, history of consistent dividend payments, and strategic investments in digital transformation and innovation, Procter & Gamble is well-positioned for future success, making it an attractive investment for Allstate and other investors.
Procter & Gamble partners with Audi’s F1 team to promote its shaving brands.
Procter & Gamble’s Gillette has partnered with the newly rebranded Audi Revolut F1 Team, marking a significant collaboration between the American men’s grooming company and the luxury Volkswagen brand. The deal, which will be officially announced on Thursday, brings Gillette on board as a major sponsor of the team, which is currently based in Switzerland. As part of the agreement, Gillette will have its branding featured on the new Audi F1 cars, as well as other team materials.
In addition to Gillette, P&G’s German electric shaver brand Braun and women’s-focused razor brand Venus will also be involved in the partnership. The companies will work together to create unique experiences, retail products, and activations for F1 fans. This partnership is not Gillette’s first foray into motorsports, as the company has previously sponsored the now-defunct F1 team Benetton and had a notable presence in NASCAR through its “Gillette Young Guns” program.
Gillette CEO Gary Coombe expressed his enthusiasm for the partnership, citing the shared pursuit of performance and innovation between Gillette and the Audi Revolut F1 Team. The deal is seen as a significant coup for the team, which has also secured sponsorships with major brands such as Adidas, Hyatt Hotels, NinjaOne, and Visit Qatar.
The partnership between Gillette and the Audi Revolut F1 Team is expected to bring a new level of excitement and engagement to the world of F1 racing. With Gillette’s commitment to innovation and performance, and the team’s dedication to excellence on the track, this collaboration is poised to deliver unique and memorable experiences for fans around the world. The terms of the deal have not been disclosed, but it is clear that this partnership will be a major factor in the team’s success in the upcoming F1 season.
Procter & Gamble to revamp packaging for Kid’s Crest toothpaste in Texas
Procter & Gamble (P&G) has reached an agreement with Texas Attorney General Ken Paxton to modify the packaging of its Kid’s Crest toothpaste to accurately depict the correct amount of toothpaste needed for children. The agreement was made after Paxton expressed concerns that the packaging showed excessive amounts of fluoride-containing toothpaste, which could harm children. While fluoride is beneficial for dental health in small amounts, excessive exposure can be unsafe, particularly for children who often swallow toothpaste during brushing.
P&G has stated that the quality and safety of its products are its top priority, and it is committed to delivering safe and reliable products that benefit the oral health of its consumers. As part of the agreement, P&G’s marketing and packaging must clearly depict the appropriate amount of toothpaste for children. The changes took effect on January 1, and P&G must maintain compliance for a period of five years.
Paxton has hailed the agreement as a significant step in ending “deceptive practices” by large corporations. He claims that misleading images showing excessive amounts of fluoride toothpaste put children’s health and brain development at risk. The agreement is similar to a previous case in which Paxton settled with Colgate over similar concerns.
P&G is also facing a lawsuit in Illinois, which alleges that its Kid’s Crest toothpaste packaging promotes unsafe amounts of toothpaste for children. The lawsuit invokes various state consumer protection claims, including “false” advertising and “unfair” marketing practices. The company has stated that it is voluntarily agreeing to ensure that its artwork reflects recommended dosing levels for children, and that its products comply with all laws and regulations regarding directions for use.
Overall, the agreement highlights the importance of accurate and safe packaging for children’s products, particularly those containing potentially hazardous ingredients like fluoride. By modifying its packaging, P&G is taking steps to ensure that its products are safe and reliable for its consumers, and that its marketing practices are transparent and honest. The case also serves as a reminder that corporations have a responsibility to prioritize the safety and well-being of their consumers, particularly children, and to avoid engaging in deceptive practices that can put them at risk.
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From Procter & Gamble to Coca-Cola, a wave of CEO departures is reshaping the leadership of the world’s biggest consumer goods companies.
Heineken, the Dutch brewer, has announced the departure of its CEO, Dolf van den Brink, in a move that marks the latest leadership shakeup in the consumer goods sector. This change comes as the industry faces challenges such as tariff pressures and uneven consumer spending. Heineken’s decision adds to a growing list of top executive departures at major global brands, with several notable changes expected to take place through 2025 and into 2026.
The consumer goods sector has been experiencing a period of significant change, with many companies struggling to adapt to shifting consumer behaviors and economic pressures. The departure of CEOs at major brands is a reflection of this turmoil, as companies seek new leadership to navigate these challenges. Heineken’s decision to replace its CEO is likely a response to these industry-wide pressures, as the company seeks to position itself for success in a rapidly changing market.
The list of CEO changes across leading consumer companies is extensive, with several high-profile departures expected in the coming years. This trend suggests that the consumer goods sector is undergoing a significant period of transformation, with companies seeking new leadership to drive growth and innovation. As the industry continues to evolve, it is likely that we will see further changes at the top of major consumer goods companies.
The departure of Dolf van den Brink from Heineken marks a significant change for the company, and it will be interesting to see how the new leadership team navigates the challenges facing the business. With the consumer goods sector expected to continue experiencing significant change in the coming years, it is likely that we will see further CEO departures and appointments at major brands. As companies seek to adapt to shifting consumer behaviors and economic pressures, the need for effective and visionary leadership has never been more important.
Procter & Gamble revises packaging for Crest kids’ toothpaste following Texas investigation
Procter & Gamble (P&G) has reached an agreement with Texas Attorney General Ken Paxton to modify the packaging and advertising of its children’s products, specifically Crest toothpaste. The agreement aims to ensure that the depiction of fluoride toothpaste quantities on Crest packaging aligns with guidance for children. Under the terms of the agreement, P&G will update its Crest children’s toothpaste marketing and packaging to clearly show the recommended amount of toothpaste for young users.
The revised packaging, which began appearing on January 1, 2026, will display a “pea-sized” amount of toothpaste on toothbrushes wherever they are depicted. P&G is obligated to adhere to these requirements for the next five years. Attorney General Paxton stated that deceptive marketing practices, such as showing excessive amounts of fluoride toothpaste, can put children’s health and brain development at risk.
This action follows a similar settlement reached with Colgate in September 2025, after an investigation found that its children’s toothpaste packaging may have shown more fluoride toothpaste than recommended. Colgate subsequently agreed to change imagery on its packaging and marketing materials for Colgate, Tom’s of Maine, and hello branded fluoride toothpastes intended for children under six years old.
The agreement is a result of concerns that excessive fluoride toothpaste consumption can be harmful to children’s health. The recommended amount of toothpaste for children is a “pea-sized” amount, and displaying this amount on packaging and advertising can help prevent overuse. By updating its packaging and advertising, P&G is taking steps to ensure that its products are used safely and effectively by children.
The settlement is an important step in ensuring that large corporations like P&G do not engage in deceptive practices that can harm children’s health. It highlights the importance of accurate and clear labeling on children’s products, particularly those that contain potentially harmful substances like fluoride. By taking action to address these concerns, P&G is demonstrating its commitment to the safety and well-being of its young consumers.
Procter & Gamble’s Morris facility gives back to the community through donation to United Way of Grundy County.
Procter & Gamble’s Morris fulfillment center has made a significant donation to the United Way of Grundy County as part of its annual giving campaign. The company donated $15,000, which was supplemented by $8,700 in individual pledges from P&G employees, bringing the total contribution to $23,700. This donation exceeds the employees’ goal and demonstrates the company’s commitment to supporting the local community.
The funds donated by P&G will be used to support a range of programs and services in Grundy County, including those that address basic human needs, healthcare, education, and income stability. The donation will also support mental health services, homeless prevention, crisis intervention, and domestic violence programs, as well as disability services, transportation, and disaster relief. These programs are essential to fostering growth and enrichment for all residents of Grundy County.
P&G’s donation is a testament to the company’s dedication to giving back to the community. According to Megan Braun, P&G HR specialist, the company is proud to support Grundy County and looks forward to seeing the positive impact of its efforts in the coming year. The United Way of Grundy County is also grateful for the donation, with executive director Karen Nall expressing appreciation for the philanthropic nature of P&G and its employees.
The partnership between P&G and the United Way of Grundy County is an example of how businesses can make a positive impact on their local communities. By donating to organizations like the United Way, companies like P&G can help address pressing social issues and improve the lives of residents. The donation will have a significant impact on the community, and P&G’s commitment to giving back is a valuable asset to Grundy County. Overall, the donation is a win-win for both P&G and the United Way of Grundy County, and it will have a lasting impact on the community.
Staff members at Procter & Gamble organized a charity event to collect toys for disadvantaged children in Grundy County.
Procter & Gamble’s (P&G) Greater Chicago Fulfillment Center in Morris, Illinois, has partnered with the United Way of Grundy County to host a toy drive for children in need. The drive, which collected a variety of new toys, aims to bring joy and hope to children in the community during the holiday season. P&G employees were inspired to give back to their community, and their donations will be distributed to local children through Grundy County Heroes & Helpers, a nonprofit organization that supports children and families in times of need.
Grundy County Heroes & Helpers is a local organization that brings together first responders, their families, and community volunteers to help children and families during difficult times. The organization relies on donations and support from the community to provide toys and other essential items to those in need. P&G’s toy drive is a significant contribution to the organization’s efforts, and will help bring smiles to the faces of many children in Grundy County.
The partnership between P&G and the United Way of Grundy County is a long-standing one, with the two organizations working together throughout the year on various initiatives. However, the holiday toy drive is a special event that holds particular significance. “We truly value our continued partnership with P&G and the various ways they support the community, but this is always very special as their employees truly make a meaningful difference to children during the holidays,” said Karen Nall, Executive Director of the United Way of Grundy County.
The toy drive is a testament to the generosity and community spirit of P&G employees, who are dedicated to making a positive impact in their community. As Megan Braun, P&G HR Specialist, noted, “Collecting toys for the Grundy County Heroes and Helpers organization is not just about the gifts; it’s about bringing joy and hope to children in our community.” The partnership between P&G, the United Way of Grundy County, and Grundy County Heroes & Helpers is a powerful example of the impact that can be achieved when organizations and individuals come together to support a common cause.
Coty appoints veteran P&G executive as interim CEO following Nabi’s departure, reports Reuters
Coty Inc, the struggling beauty company, has appointed a veteran from Procter & Gamble (P&G) as its interim CEO, following the departure of its previous chief executive, Pierre Laubies, who had taken over from Pierre-Andre Terisse, also known as PAT, and before him, Camillo Pane. The new interim CEO, Sue Nabi, has left the company after just a year at the helm, citing personal reasons.
Sue Nabi, a former L’Oreal executive, had joined Coty in 2020 and had been tasked with turning around the company’s fortunes. However, her tenure was marked by significant challenges, including the impact of the COVID-19 pandemic on the beauty industry and intense competition from other players in the market.
The company has now appointed a new interim CEO, who will take over the reins until a permanent replacement is found. The new interim CEO is a veteran of P&G, with over two decades of experience in the consumer goods industry. The appointment is seen as a move to bring stability and expertise to the company, which has been struggling to regain its footing in the market.
Coty, which owns brands such as CoverGirl, Max Factor, and Wella, has been facing significant challenges in recent years, including declining sales and increased competition from online beauty brands. The company has been working to revamp its portfolio and improve its e-commerce capabilities, but has yet to see a significant turnaround.
The departure of Sue Nabi and the appointment of a new interim CEO is seen as a significant development for the company, which is majority-owned by investment firm JAB Holdings. The company’s board of directors has stated that it will work to find a permanent CEO as soon as possible, and that the interim CEO will focus on stabilizing the business and implementing the company’s strategic plans.
Overall, the appointment of a new interim CEO at Coty marks a new chapter for the company, which is seeking to regain its position in the competitive beauty industry. With the expertise of a P&G veteran at the helm, the company is hoping to stabilize its business and implement a successful turnaround strategy. However, the road ahead is expected to be challenging, and the company will need to work hard to regain the trust of its investors and customers.
Procter & Gamble’s rating has been upgraded to ‘Buy’ from ‘Hold’ by Jefferies, with the price target increased to $179 from $156.
The Procter & Gamble Company is a global leader in the production and sale of consumer products. The company’s net sales are divided into several categories, including care and hygiene products, home care and laundry products, beauty products, shaving products, and other.
Care and hygiene products account for 38.2% of the company’s net sales and include a wide range of items such as oral hygiene products, pharmaceutical products, toilet training pants, toilet papers, and feminine protection products. Some of the notable brands in this category include Crest, Oral-B, Scope, Metamucil, Neurobion, Pepto Bismol, Vicks, Luvs, Pampers, Bounty, Charmin, Puffs, Always, Always Discreet, and Tampax.
Home care and laundry products make up 35.1% of the company’s net sales and include dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, and other related items. Some of the popular brands in this category include Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer.
The company’s beauty products segment accounts for 17.8% of net sales and includes hair care products, body care items, and cosmetics. Some of the notable brands in this category include Head & Shoulders, Herbal Essences, Pantene, Rejoice, Camay, Zest, Secret, Old Spice, Max Factor, Covergirl, and Olay.
Shaving products account for 7.9% of the company’s net sales and include blades, razors, batteries, and other related items from brands such as Braun, Gillette, and Venus. The remaining 1% of net sales come from other products. Overall, Procter & Gamble is a diversified company with a wide range of consumer products that cater to various needs and preferences. The company’s extensive portfolio of brands and products has enabled it to maintain its position as a global leader in the consumer goods industry.
Global consumer goods giants like Walmart and Nestle are experiencing a surge in CEO turnover — TradingView News
Several major companies have announced changes in their leadership this year. Unilever ousted its CEO, Hein Schumacher, and replaced him with Fernando Fernandez in February. Stanley Black & Decker appointed Christopher Nelson as its next CEO, effective October 1, succeeding Donald Allan Jr. who is set to retire.
Hershey named Kirk Tanner, the chief of Wendy’s, as its CEO, effective August 18, replacing Michele Buck who is set to retire. Hindustan Unilever named Priya Nair as its managing director and CEO, replacing Rohit Jawa. Kenvue fired its CEO, Thibaut Mongon, and named director Kirk Perry as interim CEO.
Diageo’s CEO, Debra Crew, stepped down after two years, and finance chief Nik Jhangiani took over in the interim. Procter & Gamble said CEO Jon Moeller is stepping away, to be succeeded by Chief Operating Officer Shailesh Jejurikar. Target named Michael Fiddelke as its CEO, replacing Brian Cornell, effective February 1, 2026.
Nestle dismissed its CEO, Laurent Freixe, following an investigation into an undisclosed romantic relationship, and replaced him with Philipp Navratil. Walmart’s CEO, Doug McMillon, will retire in January 2026, and John Furner will succeed him. Kohl’s Corp named Michael Bender as its permanent CEO, after he served as the interim chief since May.
Coca-Cola named COO Henrique Braun as its new CEO, effective March 31, 2026, succeeding James Quincey. Altria announced that CEO Billy Gifford will retire, effective May 14, 2026, and will be succeeded by finance head Salvatore Mancuso. Lululemon Athletica named its finance chief Meghan Frank and chief commercial officer André Maestrini as co-interim CEOs while it searches for its new boss.
Most recently, Kraft Heinz named industry veteran Steve Cahillane as its new CEO, ahead of the packaged food giant’s split, effective January 1. These changes in leadership reflect the evolving needs and strategies of these companies as they navigate the current business landscape.
Procter & Gamble’s Native reimagines the traditional soap opera format as of December 16, 2025
Procter & Gamble (P&G) is set to launch a new soap opera-style series called “The Golden Pear Affair” on social media platforms in early 2026. The series, which consists of 50 episodes, each under three minutes long, is a “microsoap” that will be presented by Native, a beauty and personal care brand owned by P&G. The show will be produced by Pixie USA, a new company dedicated to creating branded microsoaps and microdramas.
The series will feature fast-paced storytelling with cliffhangers and character arcs, and will align with a limited-edition line from Native called Global Favors. The Global Favors line will feature fragrances inspired by locations from around the world, and will be available on Native’s website and at Target.
The show’s plot will revolve around a whirlwind romantic adventure, and will showcase Native’s clean and effective beauty products. The series will also include “fun nods” to the Global Favors collection throughout the storyline. The show’s creators hope to bring Native’s brand personality to life through the series, and to showcase the transformative power of scent.
The microdrama format is gaining popularity, with Informa’s Omdia predicting that it will account for $11 billion in global revenues this year. The format has been successful in China, and is now catching on in the US. ReelShort, Shorts, and similar platforms dominate the market, but “The Golden Pear Affair” will launch on major social platforms before transitioning to its own proprietary app.
The show’s cast includes microdrama veterans Nick Ritacco and Aloyna Real, and the series will be promoted with a trailer release in January. Dentsu Entertainment, which is partnering with P&G Studios on the project, has previously worked on sports documentaries with P&G, and has invested in Emole, the company behind the microdrama app Bump. The show’s key art and tagline, “Every scent hides a secret,” have been released, and a full promotional campaign is expected to follow.
Amazon and Procter & Gamble take legal action against Chinese vendors accused of selling fake Zevo products.
Amazon and Procter & Gamble (P&G) have filed a federal lawsuit against a group of Chinese individuals and businesses accused of selling counterfeit flying insect traps on Amazon’s marketplace. The lawsuit, filed in Washington federal court, claims that the defendants used P&G’s trusted Zevo brand to sell fake products, violating Amazon’s policies and trademark laws. The complaint names three individuals, Yangze Hu, Yeuquan Li, and Xiaowei Chen, as well as several unidentified associates and entities.
According to the lawsuit, the defendants created a sophisticated counterfeit operation, using legitimate-sounding storefronts to sell fake Zevo-branded insect traps. They allegedly registered on Amazon in 2016, but between June 2024 and February 2025, they promoted and distributed the counterfeit products through their Jomspo E&C storefront without authorization. Amazon and P&G claim that the defendants knowingly accepted Amazon’s Business Solutions Agreement, which prohibits counterfeit sales and deceptive behavior, but still used the platform to sell fake products.
The lawsuit compares the defendants’ tactics to counterfeiting currency, where fake bills are mixed in with legitimate ones. In this case, the counterfeit insect traps were designed to mimic P&G’s genuine products, making it difficult for customers to distinguish between real and fake products. Amazon and P&G are seeking to hold the defendants accountable for their actions, which they claim have caused harm to their brands and customers.
The lawsuit highlights the ongoing problem of counterfeiting on e-commerce platforms, where fake products can be easily listed and sold to unsuspecting customers. Amazon has been working to crack down on counterfeiting, but the problem persists. The case against the Chinese individuals and businesses is a significant step in the company’s efforts to protect its customers and partners from fake products. The outcome of the lawsuit will be closely watched, as it could set a precedent for future cases involving counterfeiting on e-commerce platforms.
P&G heads to Milano Cortina for the 2026 Winter Games
Procter & Gamble (P&G) is launching a comprehensive campaign for the Milano Cortina 2026 Olympic and Paralympic Winter Games, highlighting its commitment to supporting athletes and families. The “Everyday Champions” campaign will feature over 20 P&G brands, including Lenor, Gillette, and Venus, showcasing products that help consumers and athletes perform at their best every day. In Europe, the campaign will focus on products that meet the everyday needs of athletes, families, and fans.
To support athletes during the Games, P&G will introduce the “P&G Champions Clubhouse” – an exclusive space in the Milan and Cortina Olympic Villages offering grooming and beauty services, cultural experiences, and complimentary products. Athletes will also receive custom-designed Welcome Kits featuring premium P&G products, such as SK-II’s Heritage Pitera Essence Kit and Oral-B dental care items.
In addition to these initiatives, P&G will provide essential items across the Villages, including period products and Pampers kits for parent athletes. The company is also committed to giving back to the community through its “Athletes for Good” program, which will award 10 grants of $26,000 each to athlete-backed charities that create positive community impact. These stories will be shared through a digital film series ahead of the Games, showcasing P&G’s dedication to supporting athletes beyond competition.
Overall, P&G’s campaign for Milano Cortina 2026 aims to inspire and support athletes, families, and fans, while also making a positive impact on the community. By providing essential products and services, as well as promoting athlete-backed charities, P&G is demonstrating its commitment to being a responsible and caring partner to the Olympic and Paralympic movements. With its comprehensive campaign, P&G is poised to make a meaningful contribution to the success of the Milano Cortina 2026 Games.
Mielle becomes the NFL’s inaugural textured-hair care partner
Mielle, a textured hair care brand owned by Procter & Gamble, has partnered with the National Football League (NFL) as its first Textured-Hair Care Partner. This partnership builds on Mielle’s existing presence in sports, including a multi-year partnership with the Women’s National Basketball Association (WNBA). The collaboration comes as women’s interest in the NFL is on the rise, with nearly half of the league’s fan base now female.
To kick off the partnership, Mielle is launching a social-first campaign featuring NFL players, executives, agents, on-air talent, and players’ families. The campaign aims to showcase the brand’s high-performing ingredients and products that protect and care for textured hair, which can be strained by sports activities. The partnership is seen as a “powerful stage” for Mielle to promote its products and values, which align with the NFL’s mission to build connections with communities and celebrate self-expression.
Mielle’s founder and CEO, Monique Rodriguez, expressed her excitement about the partnership, stating that football represents family, community, and self-expression for many fans. She emphasized the importance of textured hair care for fans who want to show up to games with confidence and style. Omar Goff, President of Mielle, added that the partnership reinforces the idea that textured hair is central to the culture and game-day experience, and that it’s not a niche but a vital part of the sport.
The partnership is expected to create new possibilities and expand access to textured hair care for fans around the world. The NFL’s Senior VP of Global Partnerships, Tracie Rodburg, welcomed Mielle as a partner, stating that the brand’s commitment to performance, community, and empowerment aligns with the league’s values. With this partnership, Mielle and the NFL aim to promote inclusivity, diversity, and self-expression, while providing high-quality hair care products to fans with textured hair. The collaboration is a significant step forward in promoting diversity and inclusion in sports, and it’s expected to have a positive impact on the textured hair care community.