Procter & Gamble (P&G) is set to launch a new soap opera-style series called “The Golden Pear Affair” on social media platforms in early 2026. The series, which consists of 50 episodes, each under three minutes long, is a “microsoap” that will be presented by Native, a beauty and personal care brand owned by P&G. The show will be produced by Pixie USA, a new company dedicated to creating branded microsoaps and microdramas.

The series will feature fast-paced storytelling with cliffhangers and character arcs, and will align with a limited-edition line from Native called Global Favors. The Global Favors line will feature fragrances inspired by locations from around the world, and will be available on Native’s website and at Target.

The show’s plot will revolve around a whirlwind romantic adventure, and will showcase Native’s clean and effective beauty products. The series will also include “fun nods” to the Global Favors collection throughout the storyline. The show’s creators hope to bring Native’s brand personality to life through the series, and to showcase the transformative power of scent.

The microdrama format is gaining popularity, with Informa’s Omdia predicting that it will account for $11 billion in global revenues this year. The format has been successful in China, and is now catching on in the US. ReelShort, Shorts, and similar platforms dominate the market, but “The Golden Pear Affair” will launch on major social platforms before transitioning to its own proprietary app.

The show’s cast includes microdrama veterans Nick Ritacco and Aloyna Real, and the series will be promoted with a trailer release in January. Dentsu Entertainment, which is partnering with P&G Studios on the project, has previously worked on sports documentaries with P&G, and has invested in Emole, the company behind the microdrama app Bump. The show’s key art and tagline, “Every scent hides a secret,” have been released, and a full promotional campaign is expected to follow.

Amazon and Procter & Gamble (P&G) have filed a federal lawsuit against a group of Chinese individuals and businesses accused of selling counterfeit flying insect traps on Amazon’s marketplace. The lawsuit, filed in Washington federal court, claims that the defendants used P&G’s trusted Zevo brand to sell fake products, violating Amazon’s policies and trademark laws. The complaint names three individuals, Yangze Hu, Yeuquan Li, and Xiaowei Chen, as well as several unidentified associates and entities.

According to the lawsuit, the defendants created a sophisticated counterfeit operation, using legitimate-sounding storefronts to sell fake Zevo-branded insect traps. They allegedly registered on Amazon in 2016, but between June 2024 and February 2025, they promoted and distributed the counterfeit products through their Jomspo E&C storefront without authorization. Amazon and P&G claim that the defendants knowingly accepted Amazon’s Business Solutions Agreement, which prohibits counterfeit sales and deceptive behavior, but still used the platform to sell fake products.

The lawsuit compares the defendants’ tactics to counterfeiting currency, where fake bills are mixed in with legitimate ones. In this case, the counterfeit insect traps were designed to mimic P&G’s genuine products, making it difficult for customers to distinguish between real and fake products. Amazon and P&G are seeking to hold the defendants accountable for their actions, which they claim have caused harm to their brands and customers.

The lawsuit highlights the ongoing problem of counterfeiting on e-commerce platforms, where fake products can be easily listed and sold to unsuspecting customers. Amazon has been working to crack down on counterfeiting, but the problem persists. The case against the Chinese individuals and businesses is a significant step in the company’s efforts to protect its customers and partners from fake products. The outcome of the lawsuit will be closely watched, as it could set a precedent for future cases involving counterfeiting on e-commerce platforms.

Mielle, a textured hair care brand owned by Procter & Gamble, has partnered with the National Football League (NFL) as its first Textured-Hair Care Partner. This partnership builds on Mielle’s existing presence in sports, including a multi-year partnership with the Women’s National Basketball Association (WNBA). The collaboration comes as women’s interest in the NFL is on the rise, with nearly half of the league’s fan base now female.

To kick off the partnership, Mielle is launching a social-first campaign featuring NFL players, executives, agents, on-air talent, and players’ families. The campaign aims to showcase the brand’s high-performing ingredients and products that protect and care for textured hair, which can be strained by sports activities. The partnership is seen as a “powerful stage” for Mielle to promote its products and values, which align with the NFL’s mission to build connections with communities and celebrate self-expression.

Mielle’s founder and CEO, Monique Rodriguez, expressed her excitement about the partnership, stating that football represents family, community, and self-expression for many fans. She emphasized the importance of textured hair care for fans who want to show up to games with confidence and style. Omar Goff, President of Mielle, added that the partnership reinforces the idea that textured hair is central to the culture and game-day experience, and that it’s not a niche but a vital part of the sport.

The partnership is expected to create new possibilities and expand access to textured hair care for fans around the world. The NFL’s Senior VP of Global Partnerships, Tracie Rodburg, welcomed Mielle as a partner, stating that the brand’s commitment to performance, community, and empowerment aligns with the league’s values. With this partnership, Mielle and the NFL aim to promote inclusivity, diversity, and self-expression, while providing high-quality hair care products to fans with textured hair. The collaboration is a significant step forward in promoting diversity and inclusion in sports, and it’s expected to have a positive impact on the textured hair care community.

Procter & Gamble (P&G) has developed an innovative e-commerce packaging solution called Versafill, which has been nominated for the Sustainability Awards 2025 in the Commercialized E-commerce category. Versafill is a 100% recyclable paper-based honeycomb-like structure that adapts to a product’s shape by pressing it against the packaging, providing superior protection during transportation. The inventor, Li Kun, credits the principles of biomimicry, drawing inspiration from the strength, lightness, and space efficiency of honeycombs in nature.

What sets Versafill apart is its ability to seamlessly blend material science with mechanics and structure, creating a superior unboxing experience while reducing material usage by approximately 85% during storage and transportation. This reduction in material leads to cost savings and emissions reduction. The packaging is made from recyclable materials, making it a more sustainable option.

The innovation has been well-received by the industry, with Versafill earning a Platinum win for the 35th Dow Packaging Innovation Awards. A consumer survey conducted during the pilot launch found that 95% of consumers ranked the unboxing experience with Versafill as better than before. To further expand its use, the team has open-licensed the Versafill package to suppliers. Additionally, they have developed Versafill 2.0, which cuts costs by 50-80% compared to the original version and is made from recycled paper, making it an even more affordable and sustainable option.

The development of Versafill has been a significant step forward in packaging sustainability, addressing key challenges in e-commerce packaging such as safeguarding goods during shipping, reducing costs, and enhancing sustainability. The team’s commitment to ongoing development and commercialization is expected to have a positive impact on the industry, with a mass launch of Versafill 2.0 expected in the near future. As the packaging industry continues to evolve, innovative solutions like Versafill are likely to play a key role in reducing waste and promoting sustainability.

Allianz SE, a German multinational financial services company, has a significant stake in The Procter & Gamble Company (PG), a renowned American multinational consumer goods corporation. According to recent reports, Allianz SE has a position in Procter & Gamble worth $16.58 million. This investment underscores the confidence of Allianz SE in the long-term growth prospects of Procter & Gamble, a company with a diverse portfolio of iconic brands across various consumer goods categories.

Procter & Gamble is one of the largest consumer goods companies globally, with a history spanning over 180 years. The company’s brand portfolio includes well-known names such as Tide, Pampers, Gillette, Oral-B, Pantene, and Head & Shoulders, among others. These brands are leaders in their respective markets, contributing to the company’s strong market presence and financial performance.

The investment by Allianz SE in Procter & Gamble reflects the attractiveness of the company’s business model, which is characterized by its ability to generate consistent cash flows and dividends. Procter & Gamble has a long history of paying dividends, making it an appealing choice for investors seeking stable income streams. Additionally, the company’s commitment to innovation and its efforts to adapt to changing consumer preferences and trends position it well for future growth.

Allianz SE’s decision to hold a significant position in Procter & Gamble also highlights the insurer’s investment strategy, which focuses on long-term value creation. By investing in established companies with strong brand portfolios and stable financials, Allianz SE aims to generate returns that support its insurance and financial services operations. This approach allows the company to balance its investment portfolio and manage risk effectively.

The partnership between Allianz SE and Procter & Gamble is a testament to the confidence of institutional investors in the consumer goods sector. Despite challenges posed by the COVID-19 pandemic and changing consumer behaviors, Procter & Gamble has demonstrated resilience and adaptability. The company’s ability to navigate these challenges and continue delivering value to its shareholders is a key factor in attracting investments from prominent financial institutions like Allianz SE.

In conclusion, Allianz SE’s $16.58 million position in Procter & Gamble Company underscores the insurer’s confidence in the consumer goods giant’s long-term prospects. With its diverse brand portfolio, commitment to innovation, and history of generating consistent cash flows, Procter & Gamble remains an attractive investment opportunity for institutional investors seeking stable returns and growth potential. As the consumer goods landscape continues to evolve, the partnership between Allianz SE and Procter & Gamble is poised to yield benefits for both parties, supporting their respective business strategies and contributing to their long-term success.

Procter & Gamble (P&G) has released its first quarter results for fiscal year 2026, reporting a 3% growth in net sales to $22.4 billion. The company’s beauty category, which includes brands such as Olay and SK-II, was a strong performer, with a 6% increase in net sales. The grooming sector, which includes brands like Gillette and Venus, also saw a 5% growth in net sales. The Japanese skin-care brand SK-II was a major contributor to the company’s growth, with a 12% sales increase. Additionally, Olay’s serum body wash, launched in July, was also a success.

P&G reported strong gains in China and Latin America, with a 7% increase in Latin America driven by Brazil and Mexico, and a 6% increase in mainland China. The company’s CFO, Andre Schulten, attributed the success in China to the right interventions in innovation and go-to-market capabilities. Despite the gains, P&G announced plans to streamline its operations in fiscal year 2026, including reducing its workforce by up to 7,000 non-manufacturing roles, or 15% of its current non-manufacturing workforce.

The company maintained that a 1-2% price increase across its portfolio in the US market, announced in July and effective in September, was driven by innovation. Organic sales rose 1% in North America during the first quarter. Schulten noted that consumers are willing to trade up to premium products, and that the value equation is attractive for consumers in the US. The company’s premium products are seeing significant growth, with the majority of growth in some channels coming from the premium end of the lineup.

Looking ahead, P&G maintains its outlook for full-year 2026, expecting an increase of 1-5% compared to 2025. The company’s strategy to focus on innovation and premium products appears to be paying off, with strong growth in key markets and categories. However, the company’s decision to reduce its workforce may have a significant impact on its operations and employees. Overall, P&G’s first quarter results suggest that the company is on track to meet its full-year targets, despite some uncertainty around tariffs and market trends.

Procter & Gamble (P&G) is a company that prides itself on innovation and consumer-centric approach. The company’s success is driven by its talented inventors who work together to solve complex problems and bring big ideas to life. Three such inventors, Mark Sivik, Tina Glahn, and Faiz Sherman, are shaping the future of P&G with their groundbreaking work.

Mark Sivik, Vice President of Fabric & Home Care Strategic Innovation and Technology Division, has spent 33 years pioneering scientific advancements across many brands and businesses. He has been inducted into the Victor Mills Society, which recognizes prolific inventors and transformative work. Sivik’s most notable work includes the development of Tide evo, a laundry detergent that uses patented functional fiber technology to create a detergent with no fillers, no extra water, and no plastic bottles.

Tina Glahn, Director of Corporate Function R&D, didn’t start out as an inventor but made a career switch to R&D 11 years ago. She combines consumer insights with technical creativity to develop innovative solutions. Glahn’s career transition was made possible by P&G’s culture, which allows employees to explore roles across functions and think innovatively. She has worked on several projects, including the development of a new technology platform for Pampers pull-up pants.

Faiz Sherman, Vice President of Technology Development, is a transformational leader who believes in the power of innovation and investment in people. He has over 140 published patents and is part of the Victor Mills Society. Sherman’s work focuses on AI and sensor-enabled smart devices that drive consumer delight and value creation. He has worked on projects such as Oral-B electric toothbrushes, which provide real-time feedback on brushing habits.

These inventors are not only driven by their passion for innovation but also by P&G’s culture, which values teamwork, consumer-centricity, and continuous learning. They embody the company’s spirit of innovation, which is focused on solving real-world problems and making a meaningful difference in consumers’ lives. As Sherman puts it, “Innovation happens because somebody’s investing in me.” P&G’s investment in its people and its focus on innovation have enabled these inventors to make a significant impact on the company and its consumers.

FC Cincinnati forward Kévin Denkey has been named the club’s 2025 Humanitarian of the Year, presented by Procter & Gamble. This award recognizes Denkey’s significant contributions to the local Cincinnati community during his first season with the team. He joins a list of previous winners, including teammates Roman Celentano and Alec Kann, as well as former defender Ray Gaddis.

Denkey’s charitable efforts have made a notable impact in the community. One of his most notable initiatives was sparked by a memorable on-field moment, where he scored an acrobatic bicycle kick goal against Sporting Kansas City. Inspired by this moment, Denkey donated 150 bicycles to students at the Hays-Porter School, rewarding those with perfect or near-perfect attendance and academic achievement. He also provided helmets for each student, promoting safety and encouraging future academic success.

Throughout the year, Denkey has visited various community pillars, including Station 9 of the Cincinnati Fire Department. These visits have allowed him to learn about the important work of these organizations and show his appreciation for their service. Denkey’s commitment to giving back to the community has not gone unnoticed, and he was honored with the Humanitarian of the Year award during FC Cincinnati’s Decision Day match against CF Montréal.

The FC Cincinnati Foundation has been instrumental in supporting Denkey’s charitable efforts, and together they have made a positive impact on the lives of many individuals in the Cincinnati community. Denkey’s dedication to philanthropy and community engagement is a testament to his character and commitment to being a positive influence both on and off the field. As the 2025 Humanitarian of the Year, Denkey serves as a role model for his teammates and fans, inspiring others to get involved and make a difference in their own communities.

Procter & Gamble (P&G) has been recognized for its commitment to excellence and innovation, earning numerous prestigious awards and honors across various categories. The company has been named a winner in the AI, Automation, and Machine Learning Excellence category of the Fast Company 2025 Best Workplaces for Innovators, and has been recognized by Fortune as one of America’s Most Innovative Companies. P&G has also been ranked #19 on Forbes America’s Best Employers for Women, and has been named a ‘Best Place to Work for Disability Inclusion’ by Disability:IN.

In addition, P&G has been recognized for its commitment to sustainability, earning a spot on Barron’s 100 Most Sustainable Companies list for the sixth consecutive year. The company has also been ranked #1 in the Household Products Industry by the Advantage Report Global Scorecard, and has been named one of the TIME100 Most Influential Companies. P&G’s supply chain excellence has been recognized by Gartner, and the company has been named one of the Best Companies for Future Leaders by TIME.

P&G has also been recognized for its commitment to corporate excellence, earning a spot on Fortune’s World’s Most Admired Companies list and being ranked #7 in The Wall Street Journal’s 2024 Management Top 250. The company has been named one of the World’s Best Employers by Forbes, and has been recognized for its efforts to create an inclusive and diverse workplace, earning a spot on Forbes America’s Best Employers for Company Culture list.

The company’s efforts to create a positive impact through corporate citizenship have also been recognized, with P&G ranking fourth in the Household & Personal Products Industry in 3BL Media’s 2023 ranking of the 100 Best Corporate Citizens. P&G’s commitment to excellence is driven by its integrated growth strategy, which focuses on five key areas: supply, environment, suitability, digital acumen, and a superior employee value equation. The company’s recognitions are a testament to the capabilities, passion, and commitment of its people to serve others and make a positive impact.

Overall, P&G’s numerous awards and recognitions demonstrate its commitment to excellence, innovation, and making a positive impact on the world. The company’s focus on creating a diverse and inclusive workplace, its efforts to drive sustainability, and its commitment to corporate citizenship have earned it a reputation as a leader in the industry. With its integrated growth strategy and commitment to excellence, P&G is well-positioned to continue making a positive impact and driving growth and innovation in the years to come.

A US judge has ruled that Procter & Gamble (P&G) can be sued over the packaging of its Kid’s Crest toothpaste. The lawsuit claims that the packaging is deceptive and misleads consumers into thinking that the product is more healthy and safer for children than it actually is.

The plaintiffs in the case argue that the use of the word “healthy” and images of smiling children on the packaging creates a false impression about the product’s ingredients and safety. They claim that the toothpaste contains sodium lauryl sulfate, an ingredient that can be harsh on children’s teeth and gums, and that the company’s advertising is therefore deceptive.

P&G had attempted to have the lawsuit dismissed, arguing that the claims made on the packaging were mere “puffery” and not meant to be taken literally. However, the judge ruled that the company’s use of the word “healthy” and other language on the packaging could be considered deceptive under federal law.

The judge also noted that P&G’s own website and marketing materials highlighted the importance of healthy oral care habits for children, which could be seen as contradicting the company’s argument that the packaging claims were not meant to be taken seriously.

The lawsuit is part of a growing trend of consumer class-action suits against food and personal care companies over allegedly deceptive labeling and advertising practices. Many of these suits claim that companies are using misleading language and imagery to make their products appear healthier or more sustainable than they actually are.

The ruling allows the lawsuit to proceed to the next stage, where the plaintiffs will attempt to prove that P&G’s packaging and advertising were indeed deceptive and caused harm to consumers. If the plaintiffs are successful, P&G could be forced to change its packaging and advertising and potentially pay damages to consumers who purchased the product.

The case highlights the importance of transparency and accuracy in product labeling and advertising, particularly when it comes to products marketed towards children. As consumers become increasingly health-conscious and skeptical of marketing claims, companies like P&G are facing growing scrutiny over their packaging and advertising practices.

Procter & Gamble (P&G), one of the world’s largest consumer goods companies, has undergone a significant strategic makeover in recent years. The company has been focusing on combining marketing and digital transformation to drive growth and stay competitive in a rapidly changing market. This transformation is built around the concept of “Marketing Smartkarma,” which aims to create a more agile, data-driven, and consumer-centric marketing approach.

At the heart of P&G’s strategy is a shift towards digital marketing, with a focus on social media, e-commerce, and data analytics. The company has increased its digital advertising spend significantly, with a focus on platforms such as Facebook, Google, and Amazon. P&G has also invested heavily in data analytics, using tools such as machine learning and artificial intelligence to better understand consumer behavior and preferences.

Another key aspect of P&G’s strategy is its focus on consumer-centricity. The company has moved away from a traditional product-focused approach, instead emphasizing the needs and desires of its consumers. This has involved the development of new products and services that meet emerging consumer trends, such as sustainability and wellness. For example, P&G has launched a range of eco-friendly products, including a line of refillable and reusable packaging.

P&G has also been working to simplify its brand portfolio, focusing on a smaller number of core brands that have the greatest potential for growth. This has involved the sale of non-core brands, such as the company’s beauty business, and the acquisition of new brands that fit with its strategic priorities. For example, P&G acquired the Merck consumer health business in 2018, which added a range of consumer healthcare brands to its portfolio.

The results of P&G’s strategic makeover have been positive, with the company reporting increased sales and profitability in recent years. The company’s digital transformation has also enabled it to improve its marketing efficiency, with a focus on targeted and personalized advertising. However, P&G still faces significant challenges, including intense competition in the consumer goods market and the need to continue innovating and adapting to changing consumer trends.

Overall, P&G’s combination of marketing and digital transformation, built around the concept of Marketing Smartkarma, has positioned the company for success in a rapidly changing market. By focusing on consumer-centricity, digital marketing, and data analytics, P&G is well-placed to drive growth and stay ahead of the competition. As the company continues to evolve and adapt, it is likely to remain a leader in the consumer goods industry for years to come.

Kenvue, the newly spun-off healthcare company from Johnson & Johnson, has hired a former Procter & Gamble (P&G) executive to help the company recover from the fallout of the Tylenol recall. The company has appointed Adrian Thomas as its new Chief Commercial Officer, effective immediately. Thomas previously served as the Executive Vice President of P&G’s Global Health Care business, where he led the development and execution of the company’s healthcare strategy.

The hiring of Thomas is seen as a significant move by Kenvue to regain momentum after the company faced a major setback due to the recall of Tylenol products. The recall, which was initiated due to concerns over contamination, led to a significant decline in sales and a loss of consumer trust. The company has been working to restore its reputation and rebuild its brand, and the appointment of Thomas is a key part of this effort.

Thomas brings a wealth of experience in the healthcare industry, having spent over 20 years at P&G. During his tenure, he led the development of several successful healthcare brands, including Vicks and Pepto-Bismol. He also played a key role in the company’s expansion into emerging markets, particularly in Asia.

As Chief Commercial Officer at Kenvue, Thomas will be responsible for leading the company’s commercial strategy, including sales, marketing, and customer development. He will also play a key role in restoring the company’s relationships with retailers and consumers, which were damaged by the Tylenol recall.

The appointment of Thomas is seen as a positive move by analysts, who believe that his experience and expertise will be invaluable in helping Kenvue to recover from the Tylenol fallout. “Adrian Thomas is a seasoned executive with a proven track record of success in the healthcare industry,” said one analyst. “He has the skills and experience necessary to help Kenvue rebuild its brand and regain consumer trust.”

Overall, the hiring of Adrian Thomas is a significant step forward for Kenvue as it seeks to recover from the Tylenol recall. With his experience and expertise, the company is well-positioned to restore its reputation and rebuild its brand. As the company continues to work to regain consumer trust, the appointment of Thomas is a positive sign that Kenvue is committed to making things right and moving forward.

Procter & Gamble, a leading consumer packaged goods company, is observing a shift in consumer shopping habits. Some consumers are buying the company’s products in bulk, while others are seeking to spend only a small amount at a time. To address this trend, Procter & Gamble aims to serve customers in the channels they prefer and at the price points they seek. According to Chief Financial Officer Andre Schulten, the company has built strong price ladders across different pack sizes to cater to diverse consumer needs.

The company has identified two distinct groups of consumers: those who buy in bulk, often shopping online or in mass and club stores, and those who are living paycheck to paycheck and seeking low, promoted prices. To meet the needs of both groups, Procter & Gamble is optimizing its product offerings and pricing strategies. The company is also focusing on providing competitive options for customers who want to trade up or trade down within its product categories, such as laundry detergent and cosmetics.

In addition to adapting to changing consumer habits, Procter & Gamble is undergoing a restructuring effort to enhance its agility and efficiency. The company plans to eliminate 7,000 non-manufacturing roles, which represents 15% of its current non-manufacturing workforce, and equip the remaining staff with new technology and data. This effort aims to enable a more agile and accountable organization, reduce internal work processes, and increase capacity to deliver superior propositions to customers.

Procter & Gamble is also preparing for the emergence of agentic commerce, a technology that enables companies to understand consumer behavior and preferences. Schulten views this development as an opportunity for the company to leverage its data infrastructure, consumer understanding, and collaboration with retail partners to communicate its brand proposition effectively. With its 187-year history of adapting to changes in consumer behavior and technology, Procter & Gamble is well-positioned to navigate the evolving retail landscape and capitalize on new opportunities.

Overall, Procter & Gamble is committed to serving its customers in the channels they prefer, at the price points they seek, and with the products they want. By optimizing its product offerings, pricing strategies, and organizational structure, the company is poised to thrive in a rapidly changing retail environment. As Schulten noted, “I think the right answer to the environment we’re in is to serve the consumer where they want to shop and with the cash outlay and the value tier that they are prepared to go after.”

Procter & Gamble (P&G), the multinational consumer goods corporation, has reported a rise in profits despite initial concerns over the impact of tariffs on its business. The company’s latest financial results indicate that the effects of tariffs have been lower than expected, contributing to the increase in profits.

P&G’s net earnings for the quarter rose to $3.6 billion, up from $3.2 billion in the same period last year. The company’s revenue also increased, reaching $17.8 billion, a 5% rise from the previous year. The growth was driven by a strong performance in its beauty, healthcare, and fabric care segments.

The company had initially forecasted a significant impact from tariffs, particularly from the ongoing trade tensions between the United States and China. However, P&G’s Chief Financial Officer, Jon Moeller, stated that the tariffs have had a lower-than-expected impact on the company’s business. Moeller attributed this to the company’s diversified portfolio and its ability to adjust pricing and product offerings to mitigate the effects of tariffs.

P&G’s results were also boosted by its cost-saving efforts, which included a reduction in marketing and advertising expenses. The company has been focused on streamlining its operations and improving productivity, which has helped to offset the impact of tariffs and other external factors.

The company’s CEO, David Taylor, expressed optimism about the future, stating that P&G is well-positioned to continue delivering growth and profitability. Taylor highlighted the company’s strong brand portfolio, its commitment to innovation, and its ability to adapt to changing market conditions as key factors driving its success.

Overall, P&G’s latest financial results demonstrate the company’s resilience and ability to navigate complex global market conditions. While tariffs remain a concern, the! company’s diversified portfolio, cost-saving efforts, and ability to adjust to changing market conditions have helped to mitigate their impact. With a strong brand portfolio and a commitment to innovation, P&G is well-positioned for continued growth and success in the future.

Procter & Gamble’s (P&G) Children’s Safe Drinking Water (CSDW) Program has achieved a remarkable milestone, delivering 25 billion liters of clean water to families and communities in need across over 100 countries. This program, which was launched in 2004, aims to provide clean drinking water to those who lack access to it, a basic human right that is still denied to nearly 2 billion people worldwide. The program’s success is attributed to the innovative P&G Purifier of Water packet, a small sachet that can turn 10 liters of contaminated water into safe drinking water in just 30 minutes.

The CSDW Program has transformed the lives of countless families, particularly children, by providing them with access to clean water. This has led to a reduction in waterborne diseases, improved health, and increased opportunities for education and economic growth. The program has also had a positive impact on communities, enabling families to pursue economic opportunities and reducing the burden on women and girls who are often responsible for managing water.

P&G’s achievement is a result of its collaboration with over 150 partner organizations, including non-governmental organizations (NGOs) such as AmeriCares, CARE, ChildFund, Save the Children, and World Vision. These partnerships have been instrumental in reaching remote communities and ensuring that clean water is available where it is needed most.

The impact of the CSDW Program extends beyond just providing clean water. It has also contributed to improved health, education, and community growth. By killing bacteria, viruses, and parasites, the P&G Purifier of Water packet has helped to reduce the number of children who die from waterborne diseases. Access to clean water has also enabled children, particularly girls, to attend school consistently, building brighter futures for themselves and their communities.

While P&G has achieved its goal of delivering 25 billion liters of clean water ahead of schedule, the company recognizes that there is still much work to be done. The global water crisis persists, and a significant portion of the world’s population still lacks access to clean water. As such, the CSDW Program will continue to serve as a critical bridge during disasters and crises, delivering immediate relief until longer-term water solutions can be established.

P&G’s achievement is a call to action, highlighting the shared responsibility that we all have in addressing the global water crisis. The company remains committed to transforming lives through the power of clean water and will continue to work with its partners to expand the reach of the program, ensuring that more families can benefit from access to this basic human right.

Procter & Gamble Korea, a leading household cleaning and hygiene product company, has introduced an innovative solution to support visually impaired consumers. In collaboration with the Korea Consumer Agency, the company has developed and donated Braille tags and stickers for its laundry products to the Korea Blind Union. The donation, valued at 170 million won ($120,000), includes 10,040 tags and 10,000 stickers that can be attached to detergent products, allowing visually impaired individuals to easily identify the products.

The Braille tags come in different colors, representing various products such as detergent, fabric softener, and shampoo. The stickers, designed for smaller containers, will also aid in identifying cosmetic cases. The Korea Blind Union will distribute these helpful items to households with visual impairments across the country through its 17 offices.

In addition to the Braille tags and stickers, P&G Korea has also donated shampoo and fabric softener products worth 22 million won under its flagship brands, Head & Shoulders and Downy. This donation is part of an annual initiative launched in 2022, which aims to provide support to disadvantaged consumers. The company has participated in this initiative every year since its inception.

To further enhance shopping convenience for disabled consumers, the cooperative will begin producing audiobooks that provide information about hygiene products and their safe use. This effort will help bridge the gap in accessing image-based information, making it easier for visually impaired individuals to navigate and make informed purchasing decisions.

P&G Korea’s CEO, Lee Chee-young, emphasized the company’s commitment to supporting vulnerable groups of consumers and creating a culture that embraces inclusivity. The company’s efforts demonstrate a dedication to improving the lives of visually impaired individuals and promoting accessibility in everyday products. By providing simple yet effective solutions, P&G Korea is setting an example for other companies to follow, highlighting the importance of inclusivity and accessibility in the consumer goods industry.

As of 2025, Procter & Gamble (P&G) has been leveraging reverse mentoring to bridge the gap between technical experts and C-suite executives. This approach has been instrumental in accelerating innovation, broadening mindsets, and preparing leaders for a digitally driven future. Reverse mentoring involves pairing senior leaders with younger, tech-savvy employees who can provide guidance on digital tools, processes, and problem-solving.

One example of reverse mentoring at P&G is the CIO Technical Advisory Board, which comprises senior-level technologists who advise and support the Chief Information Officer (CIO) and other senior executives on emerging technologies. The board has tackled challenges such as defining AI governance and researching the potential of quantum computing in consumer goods companies. According to Seba Borgnia, Lead of the CIO Technical Advisory Board, this group has the power to be transformative and deliver strong business results for P&G.

Another example of reverse mentoring is in Baby Care Product Supply, where a program launched in January 2024 has paired executive leaders with digital mentors to build critical digital skills. This program has received high praise from participants, who have reported improved productivity and a shift in mindset towards embracing digital transformation. For instance, Cem Canikoglu, HR Senior Director for Global Baby Care Product Supply, was paired with a mentor who helped him automate reporting tasks, unlocking capabilities he didn’t know were there.

Other leaders, such as Edoardo Rubbiani and Julia Semenchenko, have also benefited from reverse mentoring. Rubbiani’s mentor helped him close the gap between leadership mindset and technical knowledge, while Semenchenko’s mentor expanded her fluency in AI and gave her the confidence to apply those skills in real-time. According to Rubbiani, digital transformation is not just about technology, but also about changing mindsets and embracing a cultural shift.

Overall, reverse mentoring at P&G is a strategic lever for innovation, inclusion, and future-ready leadership. By listening to voices from every level, P&G is building digital muscle and creating a culture where every perspective helps shape what’s next. As the company continues to navigate the rapidly changing digital landscape, reverse mentoring will play a critical role in preparing leaders for the challenges and opportunities that lie ahead.

As of October 1, 2025, Procter & Gamble (P&G) continues to make progress in reducing water consumption in its operations and restoring water in water-stressed areas around the world. The company’s Water Positive Future strategy, announced in 2022, aims to restore more water than is consumed at P&G manufacturing sites in 18 water-stressed areas globally. To achieve this goal, P&G is supporting various projects, including two new initiatives in China and India.

In China, P&G is partnering with the China Environmental Protection Foundation (CEPF) to improve water quality in the Haihe Basin. The project involves installing solar aerators and ecological floating islands with aquatic plant purification capabilities in a canal in Tianjin City. The initiative also engages the local community by improving the riverbank near residential areas.

In India, P&G is working with the Bonneville Environmental Foundation and the Centre for Environment Concerns (CEC) to implement a technology called “SWAR” (System of Water for Agriculture Rejuvenation) in the Musi-Krishna River Basin. The SWAR technology delivers water directly into the soil, reducing the amount of water needed for irrigation and minimizing the impact on local groundwater aquifers. The project also aims to educate farmers on the benefits of sub-surface irrigation to support the adoption and scaling of this solution.

P&G’s water conservation efforts are guided by its Ambition 2030 goal, which prioritizes water-stressed basins and focuses on improving, managing, or protecting freshwater resources. The company collaborates with partners such as the World Resources Institute (WRI) and the World Wildlife Fund (WWF) to assess and prioritize basins based on water stress levels and potential impact.

By supporting these projects, P&G aims to address shared water challenges and make a meaningful difference in water-stressed areas. The company’s strategy will continue to evolve as its understanding of global water issues grows, and it will maintain its commitment to supporting a wide range of partners to amplify impact and accelerate solutions for a water-positive future. P&G’s progress and commitments can be tracked through its Water Positive Future Strategy, ESG Investor Portal, and Citizenship Report.

Procter & Gamble (P&G) has announced a massive expansion project for its Mason, Ohio facility, with a staggering price tag. The company has committed to investing a significant amount of money in the project, which is expected to bring new jobs and economic growth to the area.

The expansion project will focus on increasing the facility’s production capacity, with the addition of new manufacturing lines and equipment. This will enable P&G to meet growing demand for its products, particularly in the beauty and healthcare sectors. The company has stated that the investment will also include the implementation of new technologies and innovations, aimed at improving efficiency and sustainability.

While the exact details of the project have not been disclosed, it is clear that P&G is committed to making a substantial investment in the Mason facility. The company has a long history in the area, and this expansion project demonstrates its ongoing commitment to the local community. The investment is expected to have a positive impact on the local economy, with the creation of new jobs and opportunities for local businesses.

The expansion project is also expected to have a positive impact on the environment, with P&G’s focus on sustainability and reducing its carbon footprint. The company has made a commitment to reduce its greenhouse gas emissions and waste, and the new technologies and innovations implemented as part of the expansion project will help to achieve this goal.

P&G’s investment in the Mason facility is a significant vote of confidence in the local area, and demonstrates the company’s commitment to its employees, customers, and the environment. The project is expected to take several years to complete, with the exact timeline and details to be announced in the coming months.

The massive price tag associated with the expansion project is a testament to P&G’s commitment to innovation and growth. The company is clearly invested in making a positive impact on the local community, while also driving business growth and success. As the project progresses, it will be interesting to see the impact it has on the local area, and how it contributes to P&G’s ongoing success.

Procter & Gamble (P&G) is a multinational consumer goods corporation that has been actively working towards driving sustainability in its supply chain. The company has made significant strides in reducing its environmental impact, improving the lives of people in its supply chain, and promoting sustainable practices among its suppliers.

One of the key ways P&G is driving sustainability in its supply chain is through its “Ambition 2030” goals. These goals include reducing greenhouse gas emissions from its operations and supply chain by 50%, reducing water usage by 50%, and achieving 100% renewable electricity in its manufacturing sites. To achieve these goals, P&G is working closely with its suppliers to implement sustainable practices and reduce waste.

P&G has also implemented a number of initiatives to promote sustainability in its supply chain, including a supplier sustainability scorecard, which assesses suppliers’ performance on sustainability metrics such as energy and water usage, waste reduction, and labor practices. The company also provides training and resources to its suppliers to help them improve their sustainability performance.

Another key aspect of P&G’s sustainability efforts is its focus on sustainable materials. The company has set a goal to use 100% recyclable or reusable packaging by 2030 and is working with its suppliers to increase the use of sustainable materials in its products. For example, P&G has partnered with a supplier to develop a new type of recyclable plastic that can be used in its packaging.

P&G is also working to improve the lives of people in its supply chain, particularly in areas such as labor practices and human rights. The company has implemented a number of initiatives to promote fair labor practices, including training programs for suppliers and audits to ensure compliance with labor standards.

In addition to these efforts, P&G is also working to promote sustainable agriculture practices among its suppliers. The company has partnered with suppliers to implement sustainable agriculture practices, such as reducing water usage and promoting biodiversity.

Overall, P&G is making significant progress in driving sustainability in its supply chain. Through its “Ambition 2030” goals, supplier sustainability scorecard, and initiatives to promote sustainable materials and practices, the company is reducing its environmental impact, improving the lives of people in its supply chain, and promoting sustainable practices among its suppliers. As a leader in the consumer goods industry, P&G’s efforts to drive sustainability in its supply chain are an important step towards creating a more sustainable future.

The company’s commitment to sustainability is not only good for the environment, but also good for business. By reducing waste, improving efficiency, and promoting sustainable practices, P&G is able to reduce costs, improve its reputation, and attract consumers who are increasingly looking for sustainable products. As the company continues to work towards its “Ambition 2030” goals, it is likely to remain a leader in the consumer goods industry and a model for sustainable practices in the supply chain.

Procter & Gamble (P&G) has made significant strides in advancing its Environmental, Social, and Governance (ESG) and sustainability goals. The company has been working towards reducing its environmental impact, improving the lives of its consumers and employees, and promoting social responsibility throughout its supply chain.

One of P&G’s key sustainability goals is to reduce its greenhouse gas emissions by 50% by 2030. To achieve this, the company is transitioning to renewable energy sources, increasing energy efficiency, and implementing sustainable manufacturing practices. P&G has already made significant progress in reducing its emissions, with a 52% reduction in greenhouse gas emissions from its operations since 2010.

In addition to reducing its environmental impact, P&G is also committed to improving the lives of its consumers and employees. The company has implemented various initiatives to promote diversity, equity, and inclusion, including training programs, mentorship opportunities, and partnerships with organizations that support underrepresented groups. P&G has also made a commitment to improve the health and well-being of its consumers, particularly in developing markets where access to basic healthcare and hygiene products is limited.

P&G’s supply chain is also a key area of focus for the company’s sustainability efforts. The company is working to ensure that its supply chain is transparent, responsible, and sustainable, with a focus on promoting human rights, fair labor practices, and environmental sustainability. P&G has implemented a supplier sustainability program that requires its suppliers to meet certain standards and criteria, including compliance with human rights and labor laws, environmental sustainability, and business ethics.

The company is also partnering with its suppliers to implement sustainable practices and improve the environmental and social impact of its supply chain. For example, P&G is working with its palm oil suppliers to promote sustainable palm oil production and reduce deforestation. The company is also partnering with its suppliers to implement renewable energy sources, reduce waste, and improve water conservation.

Overall, P&G’s advancements in ESG and sustainability demonstrate the company’s commitment to creating a more sustainable and responsible business model. By reducing its environmental impact, improving the lives of its consumers and employees, and promoting social responsibility throughout its supply chain, P&G is setting a positive example for other companies to follow. As the company continues to work towards its sustainability goals, it is likely to have a significant impact on the environment, society, and the economy.

Procter & Gamble, a multinational consumer goods corporation, has recently launched a new production line at its Urlați factory in Prahova County, Romania. The company will be producing Lenor scented pearls, a innovative product in the fabric care sector, at this facility. This move marks an expansion of the company’s operations in Romania, where it already has a significant presence.

The Urlați factory has been in operation for several years, with Procter & Gamble inaugurating a production line for Ariel PODs detergent capsules four years ago. The company’s investment in Romania is a testament to the country’s attractive business environment and skilled workforce.

Procter & Gamble’s financial performance in Romania has been strong, with the company reporting a turnover of RON 2.59 billion (approximately USD 650 million) for its distribution arm, Procter & Gamble Distribution, in the previous year. Additionally, Procter & Gamble Marketing Romania reported a turnover of RON 278.7 million (approximately USD 70 million) during the same period.

The company’s decision to produce Lenor scented pearls in Romania is likely driven by the country’s strategic location, competitive costs, and access to a skilled workforce. The production of this innovative product is expected to create new job opportunities and contribute to the local economy.

Procter & Gamble’s expansion in Romania demonstrates the company’s commitment to investing in emerging markets and its confidence in the country’s economic potential. The company’s presence in Romania is also expected to drive growth and innovation in the consumer goods sector, with the introduction of new products and technologies.

Overall, Procter & Gamble’s new production line in Romania is a significant development for the company and the country, highlighting the attractiveness of Romania as a business destination and the company’s commitment to investing in innovative products and technologies.

Unstopables Unlimited, a luxury laundry fragrance collection, is expanding its lineup with three new high-end scents: N.06, N.15, and N.24. These new additions are inspired by fine perfumery and crafted by world-class perfumers, elevating laundry scent to a new level of complexity and luxury. The scents are designed to be accessible to everyone, everywhere, and can be worn on any laundry item.

The new scents include N.06, a deep and mysterious blend of clove, leather, and ebony wood; N.15, a sweet and inviting composition of sandalwood, red fruit, and cinnamon spice; and N.24, a modern fusion of cashmere, citrus, and amber. These scents are part of the Unstopables Vault, a carefully curated collection of exquisite fragrances.

The launch of the new scents is accompanied by a collaboration with supermodel Jasmine Tookes, who has created a custom scent, N.01, with bright bergamot, delicate jasmine, and soft cashmere. Fans can enter a sweepstakes to win this limited-edition fragrance by visiting the Unstopables Unlimited website.

To celebrate the launch, Unstopables will host an immersive pop-up experience in New York City, where guests can explore an art installation inspired by the ingredients and emotions behind the Unlimited Collection. The event will also feature a fragrance lounge where attendees can discover their favorite scents and receive a complimentary full-size product.

The Unstopables Unlimited Collection is part of Procter & Gamble’s portfolio of trusted brands, which includes Downy, Tide, and Febreze. The collection is designed to bring luxury to everyday laundry, making high-end fragrances accessible to everyone. With the addition of the three new scents, the Unstopables Unlimited Collection proves that everyday luxury is not limited, and consumers can “luxe up” their laundry with these new fragrances.