A cornerstone of Patanjali’s success is its competitive pricing. By maintaining a low-cost model and efficient supply chain, they offer products at prices significantly lower than many established national and international brands, making them accessible to a larger segment of the population, including price-sensitive rural and semi-urban markets. Patanjali boasts a diverse product range, including FMCG goods like food products (ghee, atta, biscuits, juices), personal care items (toothpaste, shampoo, skin creams), Ayurvedic medicines, and home care products. This broad portfolio allows them to cater to a wide range of consumer needs.
Patanjali strategically leverages the immense popularity and trust associated with its founders, Baba Ramdev, a well-known yoga guru, and Acharya Balkrishna. Their marketing campaigns often emphasize the natural and Ayurvedic aspects of their products, resonating with health-conscious consumers and those seeking traditional Indian remedies. The “Swadeshi” (indigenous) appeal also plays a significant role in their branding. Patanjali has established a widespread distribution network comprising exclusive Patanjali stores (Chikitsalayas and Arogya Kendras), partnerships with traditional grocery stores, supermarkets, hypermarkets, and a growing online presence through their own e-commerce platform and collaborations with major online retailers. This multi-channel approach ensures broad market reach across urban and rural India.
The company has invested in establishing its own manufacturing units and emphasizes backward integration by sourcing raw materials, including herbs and agricultural produce, directly from farmers. This helps in maintaining quality control and cost efficiency. Patanjali Ayurved has witnessed significant growth since its inception. While it underwent some restructuring with the transfer of its food business to Patanjali Foods in 2022, it still maintains a substantial presence in the Ayurvedic and FMCG sectors. In the fiscal year 2023-24, Patanjali Ayurved’s total income reportedly increased by over 23%, reaching ₹9,335.32 crore, although revenue from operations saw a decline due to the business transfer. Patanjali’s business model uniquely blends traditional Ayurvedic principles with modern manufacturing and marketing techniques. Their direct-to-consumer approach through exclusive outlets and online platforms, coupled with leveraging the trust in Ayurveda and the founders’ image, has been a key differentiator.
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Best 10 Herbal and AYUSH Companies to Watch in 2026
The AYUSH sector, which encompasses traditional Indian medicine systems such as Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy, has experienced unprecedented growth and global recognition in recent years. This sector has grown fifteen-fold over the past decade, positioning India at the forefront of the global wellness movement. The growth of AYUSH can be attributed to a fundamental shift in consumer preferences towards natural, plant-based remedies that work in harmony with the body’s innate healing mechanisms.
Several Indian companies have emerged as leaders in the AYUSH sector, including Dabur India Limited, Patanjali Ayurved Limited, Himalaya Wellness Company, Baidyanath Ayurved Bhawan, Emami Limited, Zandu Pharmaceutical Works Limited, Hamdard Laboratories, Vicco Laboratories, Sri Sri Tattva, and Kerala Ayurveda Limited. These companies have successfully bridged traditional Indian medicine with modern science, making Ayurvedic products accessible and credible to a global audience.
Dabur India Limited, founded in 1884, is one of the oldest and largest Ayurvedic companies in India, with operations spanning over 120 countries. The company has a diverse product portfolio, including healthcare, personal care, and home care segments, with iconic brands such as Dabur Chyawanprash, Dabur Honey, and Hajmola.
Patanjali Ayurved Limited, founded in 2006, has disrupted the FMCG market with its unique combination of Ayurvedic authenticity, aggressive pricing, and nationalist appeal. The company offers a wide range of products, including food, personal care, healthcare, and home care, with a strong distribution network of over 11,000 retail outlets.
Himalaya Wellness Company, founded in 1930, is a global leader in herbal healthcare, with operations in over 100 countries. The company has a strong commitment to clinical research and scientific validation, with a product portfolio that includes several blockbuster products such as Liv.52 and Septilin.
Other notable companies in the AYUSH sector include Baidyanath Ayurved Bhawan, Emami Limited, Zandu Pharmaceutical Works Limited, Hamdard Laboratories, Vicco Laboratories, Sri Sri Tattva, and Kerala Ayurveda Limited. These companies have successfully positioned themselves in the market, leveraging their unique strengths and traditional knowledge to offer high-quality Ayurvedic products and services.
The growth of the AYUSH sector is driven by increasing consumer demand for natural and holistic healthcare solutions. Consumers are seeking products that are free from chemicals and synthetic ingredients, and are instead opting for plant-based remedies that work in harmony with the body’s innate healing mechanisms. The AYUSH sector is well-positioned to meet this demand, with its rich tradition of natural medicine and wellness practices.
In conclusion, the AYUSH sector is undergoing a renaissance, with ancient wisdom meeting modern science, and traditional practices embracing contemporary business methods. The top 10 AYUSH brands profiled in this article represent not just commercial success but the recognition and respect of India’s traditional medical knowledge systems worldwide. As the demand for natural and holistic healthcare solutions continues to grow, the AYUSH sector is poised to play a significant role in the global wellness movement.
Patanjali introduces its new electric cycle with an impressive 300km range and a top speed of 55km/h, available for ₹3,499 EMI.
Patanjali is set to launch its new electric bicycle in India, which promises to combine affordability with modern technology. The e-cycle is designed for city commuters and eco-conscious riders, offering long-range performance, smart features, and efficient battery support. Although the official launch date has not been confirmed, interest in the cycle is growing rapidly.
The Patanjali Electric Cycle will be equipped with a lithium-ion battery that can cover around 200 kilometers on a single charge. It also features fast charging support, allowing the battery to fully charge in approximately 45 to 60 minutes. This makes it convenient for daily commuting as well as long rides without frequent charging stops. The cycle is powered by a 250W brushless hub motor, capable of reaching speeds between 40 km/h and 55 km/h. Riders can choose from three modes – Eco, City, and Power – which prioritize maximum range, balance speed and efficiency, and provide rapid acceleration, respectively.
The e-cycle also comes with a range of smart features, including a 3.5-inch digital display that shows essential information such as battery level, speed, range, and trip meter. Additional features include a USB charging port, LED headlight and taillight for night visibility, anti-theft lock, and a smart mobile holder. Bluetooth connectivity and a music system enhance the riding experience further. Safety is ensured with disc brakes on both the front and rear wheels, providing reliable stopping power in city traffic and on uneven roads.
The Patanjali Electric Cycle is expected to be priced between ₹10,000 and ₹15,000, making it a budget-friendly option for city commuters, students, and eco-conscious riders. With its combination of affordability, smart features, and high performance, it is likely to be a strong contender in the electric bicycle market. The e-cycle’s sturdy frame and ergonomic design make it comfortable for long rides while maintaining stability and control. Overall, the Patanjali Electric Cycle is shaping up to be a reliable, technologically advanced, and practical mode of transport. Its launch is highly anticipated, and it is likely to be available soon in India.
Patanjali Gurukulam marks its 8th Annual Day with a grand celebration of timeless Indian traditions and the enduring spirit of Vedic heritage.
Patanjali Gurukulam, an educational institution under the Indian Education Board, celebrated its 8th Annual Day at the grand auditorium of Patanjali University in Haridwar. The event was attended by senior saints, including Paramacharya Swami Ramdev, who emphasized the importance of imparting morality, purity of character, and gentleness in speech and conduct to students. He highlighted that the Gurukulam follows the ancient Rishi tradition to prepare students for global leadership, with children from all Indian states studying at the institution.
Swami Ramdev praised the sages of the past, such as Maharshi Dayanand and Sant Ravidas, who broke societal barriers and promoted unity and harmony. He emphasized that the Vedas do not distinguish between individuals and that the teachers at Patanjali Gurukulam play a vital role in shaping students’ character and guiding them towards excellence. Junapeethadheeshwar Acharya Mahamandaleshwar Swami Avdheshanand Giri Ji Maharaj described Patanjali Gurukulam as an extraordinary laboratory for preserving and promoting India’s eternal culture, ancient traditions, and Vedic values.
Acharya Balkrishna noted that the Gurukulam strengthens Indian culture, Sanatan traditions, and beliefs, and that children are not only acquiring knowledge but also being cultured. Paramacharya Swami Chidanand Muni of Parmarth Niketan emphasized the importance of revealing eternal truths to future generations and stressed that India’s true history lies in Sanatan Dharma. Mahamandaleshwar Swami Harichetananand Ji Maharaj praised Swami Ramdev Ji for sharing the message of Sanatan Dharma with the world through Patanjali Gurukulam.
The event featured cultural programs, dances, and dramas presented by students from Patanjali Gurukulam, as well as felicitations for winners of academic, sports, and scriptural competitions. The event was attended by several dignitaries, including Sadhvi Bhagwati Ji, Executive Chairman of the Indian Education Board Dr. N.P. Singh, and other prominent figures. The annual day celebration was a testament to the institution’s commitment to preserving and promoting India’s eternal culture and Vedic values.
YEIDA to sublease 50 acres of Patanjali’s land to establish an agri-export hub.
The Yamuna Expressway Industrial Development Authority (YEIDA) has proposed a plan to sublease 50 acres of land from Patanjali’s 300-acre food park in Sector 24A, Noida, to create an ‘agri export hub’ near the upcoming Noida International Airport. The hub, to be developed by Innova Food Park, aims to transform the area into a thriving center for agricultural exports, benefiting local farmers and businesses by providing access to global markets. The project is part of the ‘agriculture growth and rural enterprise ecosystem strengthening project’, backed by the World Bank and the Uttar Pradesh government.
The export hub will serve as an integrated center for testing, grading, and packaging agricultural and horticultural produce, making it ready for export. The facility will include a gamma radiation unit for food treatment and sterilization, and its proximity to the airport’s cargo terminal will enable direct exports to international destinations. The project has received approval from the state cabinet and is expected to benefit from policy incentives, including a 75% front-end land subsidy, full exemption from stamp duty, and a 50% capital subsidy.
YEIDA’s officer on special duty, Shailendra Bhatia, stated that discussions with Patanjali are ongoing, and the proposed site is well-suited for the project due to its location and existing earmarking for agro-processing activities. The land is already permitted for subleasing up to 20% under Patanjali’s project terms. The agri hub will function as a one-stop facility for quality testing, treatment, and packaging of farm produce, and its operationalization is expected to strengthen farm-to-market linkages and promote agro-based industries in western Uttar Pradesh.
The project has a significant history, dating back to 2017 when the state government allotted 430 acres to Patanjali Group for developing food and herbal parks. The original project completion deadline was set for November 2023, but the Covid pandemic caused delays, prompting the state government to grant a two-year extension in 2023. YEIDA’s board approved another two-year extension for the sublease period in January 2024, which was later endorsed by an empowered committee led by the chief secretary. The proposed agri export hub is expected to be a significant boost to the local economy and agricultural sector, and its development is eagerly awaited.
Yeida requests that Patanjali provide land for the development of a food park.
The Yamuna Expressway Industrial Development Authority (Yeida) has proposed a plan to form a partnership between Patanjali and Innova Food Park, Kolar, Karnataka, to establish an Agri Export Hub near the upcoming Jewar International Airport. The project aims to promote farm-to-market linkages and support agri-export infrastructure near the airport, which is a key logistics hub for the region.
To implement this plan, Yeida has proposed that Patanjali sublease 50 acres of its allotted food park land in Sector 24A to Innova. In return, Innova will receive various incentives to set up the hub. The land is suitably located, already earmarked for agro-processing activities, and is approximately 10 km from the airport’s cargo terminal, making it an ideal site for the export hub.
This proposal has been approved by the UP cabinet and is part of the World Bank and state-funded UP Agriculture Growth and Rural Enterprise Ecosystem Strengthening Project. The project’s goal is to enhance farm-to-market linkages and support agri-export infrastructure, ultimately reducing transit time and logistics costs for agricultural and horticultural produce exports to international markets, including the Middle East, Europe, and Russia.
The food park will be a state-of-the-art facility for testing, grading, and packaging agricultural and horticultural produce for export. If Patanjali agrees to the proposal, the 50-acre sublease will allow Innova to establish the Agri Export Hub, linking the region’s agricultural output directly to global markets and anchoring western Uttar Pradesh as a key agri-export zone.
In 2017, the state government had allotted 430 acres of land to the Patanjali Group in Sector 24 for developing food and herbal parks. Of this, 300 acres were assigned to Patanjali Food and Herbal Park Noida Pvt Ltd and 130 acres to Patanjali Ayurveda Ltd. However, Patanjali was unavailable to comment on the issue despite attempts for a comment.
The partnership between Patanjali and Innova is expected to enhance the project and promote economic growth in the region. Yeida’s officer on special duty, Shailendra Bhatia, stated that the authority approached Patanjali because it already has a large land allotment in Sector 24A and is allowed to sublease up to 20% of its land under the terms of its project. If the proposal is successful, it will have a positive impact on the region’s agricultural sector and contribute to the growth of the local economy.
In conclusion, the proposed partnership between Patanjali and Innova Food Park has the potential to establish a state-of-the-art Agri Export Hub near the Jewar International Airport, promoting farm-to-market linkages and supporting agri-export infrastructure in the region. The project’s success will depend on Patanjali’s agreement to sublease the land to Innova, and if successful, it will have a positive impact on the region’s agricultural sector and contribute to the growth of the local economy.
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Patanjali Gurukulam: A pioneering effort to safeguard India’s rich cultural heritage and traditional wisdom.
The Patanjali Gurukulam, under the guidance of the Bharatiya Shiksha Board, recently celebrated its grand Vasantotsav at the Shivadhyayana Auditorium in Haridwar. The event was attended by prominent saints, scholars, and educationists from across the country. Swami Ramdev Ji, head of Patanjali Yogpeeth, emphasized the importance of reviving the ancient Guru-Shishya tradition, which imparted knowledge alongside discipline, character-building, and humility.
Patanjali Gurukulam is a unique institution that provides both modern and traditional education to its students. Children from over 12 Indian states, from class 5 to 12, are currently studying at the Gurukulam. Acharya Balkrishna Ji noted that the institution not only imparts academic knowledge but also instills cultural and moral values in its students. The Gurukulam is seen as a beacon of light in reviving India’s timeless spiritual traditions and presenting them as solutions for modern global challenges.
The event featured speeches from several dignitaries, including Acharya Mahamandaleshwar Swami Avadheshanand Giri Ji Maharaj, who described Patanjali Gurukulam as an extraordinary experiment in preserving India’s cultural identity and spiritual heritage. Swami Chidanand Ji Maharaj emphasized the need to present eternal truths to the younger generation and lamented the misrepresentation of India’s cultural past.
The program also featured cultural performances by students from Patanjali Gurukulams in different locations, showcasing Indian cultural heritage through music, dance, and drama. The event concluded with blessings and words of encouragement from several dignitaries and saints. Overall, the Vasantotsav celebration highlighted the importance of reviving India’s spiritual traditions and presenting them as solutions for modern global challenges.
The Patanjali Gurukulam is a significant institution in India’s educational landscape, providing a unique blend of modern and traditional education. The institution’s focus on imparting cultural and moral values, alongside academic knowledge, sets it apart from other educational institutions. The Gurukulam’s emphasis on reviving India’s spiritual traditions and presenting them as solutions for modern global challenges is a testament to its commitment to preserving India’s cultural identity and spiritual heritage.
The event was a grand success, with participation from prominent saints, scholars, and educationists from across the country. The speeches and performances showcased the richness and diversity of Indian culture, and the institution’s commitment to preserving and promoting it. The Patanjali Gurukulam is an example of how traditional values and modern education can be combined to create a unique and effective learning experience.
Ramdev states that India’s traditional gurukuls have a history of producing influential global thinkers and he aims to revive this cultural heritage.
The Patanjali Gurukul, a institution recognized by the Bharatiya Shiksha Board, recently held its annual celebration at the Patanjali University Auditorium in Haridwar. The event brought together spiritual leaders, educationists, and students to honor India’s ancient Gurukul tradition. Swami Ramdev, the Chief Mentor of Patanjali Yogpeeth, addressed the gathering and praised the institution for following in the footsteps of India’s sages. He emphasized that the Gurukul is not only focused on academics, but also on developing leadership qualities and moral values in its students.
Swami Ramdev commended the teachers of the Gurukul for their role in shaping the students’ character and guiding them towards a meaningful life. He noted that the teachers are not just imparting knowledge, but also building the moral foundation of every student. Swami Avdheshanand Giri, the Acharya Mahamandaleshwar of Juna Peeth, described Patanjali Gurukul as a “living laboratory” for India’s eternal and victorious culture. He praised the institution for preserving and nurturing the essence of Vedic traditions and for awakening a higher form of human consciousness in its students.
Acharya Balkrishna, the co-founder of Patanjali, highlighted the importance of the Gurukul in promoting Indian culture and Sanatan values. He noted that the students at the Gurukul gain both knowledge and deep-rooted values, and are learning how to live life with purpose and integrity. Swami Chidanand Muni of Parmarth Niketan, Rishikesh, emphasized the importance of viewing India through its own spiritual lens. He remarked that the soul of India lies in Sanatan Dharma, and that Patanjali Gurukul is helping the nation reconnect with its true identity and history.
Overall, the event celebrated the unique approach of Patanjali Gurukul, which blends spirituality and modern education to produce leaders who are guided by knowledge and values. The institution’s focus on developing the whole person, including their moral and spiritual dimensions, was seen as a key factor in its success. The event also highlighted the importance of preserving and promoting India’s rich cultural heritage, and the role that institutions like Patanjali Gurukul can play in this endeavor. By combining traditional values with modern education, the Gurukul is helping to shape a new generation of leaders who are equipped to make a positive impact on the world.
Embracing the Ancient Wisdom of Patanjali: Harnessing Ayurveda for a Healthier Mind on World Mental Health Day 2025
World Mental Health Day, observed on October 10, 2025, serves as a reminder to prioritize our mental health and well-being in today’s chaotic world. The World Health Organization’s theme for 2025, “Mental health in humanitarian emergencies,” highlights the urgency of addressing mental health concerns globally. In response to this growing concern, many individuals are turning to ancient wisdom, such as Ayurveda, to find calm, clarity, and balance in their lives.
Ayurveda, an ancient Indian philosophy, offers valuable insights into understanding and nurturing mental well-being. The concept of three fundamental energies, or doshas – Vata, Pitta, and Kapha – is central to Ayurvedic philosophy. Each dosha governs specific aspects of the mind, and imbalances can lead to various mental health issues. For example, an imbalance of Vata can cause anxiety and restlessness, while an imbalance of Pitta can lead to anger and irritability.
Institutions like Patanjali Yogpeeth, led by Acharya Balkrishna and Swami Ramdev, have played a significant role in reviving and making Ayurvedic knowledge accessible to millions. According to Acharya Balkrishna, “When we nourish the body with purity and discipline, the mind automatically becomes steady and luminous.” Patanjali’s approach to mental health focuses on addressing the root cause of imbalances, whether it be lifestyle, diet, sleep, or emotional stress, and provides personalized solutions to correct these imbalances.
Patanjali’s contributions to mental health extend beyond its herbal products and medicines. The organization has redefined the way people understand wellness in India and beyond by promoting ancient mental health practices like yoga, pranayama, meditation, and sattvic diet. Through its wellness centers, thousands of people have undergone holistic healing for stress, anxiety, depression, and psychosomatic illnesses. Ayurveda’s emphasis on self-awareness, balanced living, compassion, and purpose resonates deeply, reminding us that true wellness can only be achieved by cultivating peace within.
On this World Mental Health Day, Patanjali’s message serves as a reminder that healing the mind begins with understanding the self. By embracing Ayurvedic principles and practices, individuals can take the first step towards achieving mental well-being and living a more balanced, compassionate, and purposeful life. As the world continues to grapple with the challenges of modern life, the timeless wisdom of Ayurveda offers a powerful tool for navigating the complexities of the human mind and achieving true wellness.
Patanjali boosts India’s sports scene with traditional ayurvedic support
Patanjali, a prominent Indian company, has been actively promoting sports in the country by combining traditional Ayurvedic wisdom with modern athletic needs. The company claims to contribute to the rapid development of sports in India, while keeping the essence of Indian culture alive in the fields. To achieve this, Patanjali provides financial support and natural supplements to athletes, enabling them to perform at their best.
One of the company’s most notable partnerships is with the Indian hockey team. Patanjali’s goal is to remove financial hurdles, allowing players to focus on their training and tournaments without worrying about funding shortages. In addition to financial aid, the company provides athletes with herbal juices, protein shakes, and other sports nutrition supplements that are free of chemicals. These products aim to boost energy, increase stamina, and aid in faster recovery from injuries.
Patanjali has also introduced Ayurveda-based therapies at training camps, which help reduce stress, improve focus, and enhance overall well-being among players. The company’s support has been particularly significant for the Indian hockey team, which recently won a bronze medal at both the Olympics and the Asia Cup. With Patanjali’s backing, the team is expected to reach even higher milestones in the future.
Patanjali’s involvement in sports extends beyond hockey, with a long-standing connection to traditional Indian sports like wrestling. The company has sponsored several wrestling events in the past, demonstrating its commitment to promoting Indian sports and culture. By providing financial support, natural supplements, and Ayurveda-based therapies, Patanjali is playing a vital role in promoting sports in India and helping athletes achieve their full potential. The company’s efforts aim to remove financial barriers, improve performance, and foster a culture of wellness and excellence in Indian sports.
Patanjali Foods reduces maximum retail prices of its products, making Nutrela soya chunks Rs 20 per kilogram cheaper.
Patanjali Foods, a company founded by Baba Ramdev, has announced a reduction in the Maximum Retail Prices (MRPs) of its products across various categories. The move comes after the implementation of GST 2.0 reforms, which aim to simplify and reduce tax rates on various goods. The company has decided to pass on the benefits of the GST rate cuts to its consumers by reducing the prices of its products.
One of the notable price reductions is on Nutrela soya chunks, which will be cheaper by Rs 20 per kilogram. This is a significant reduction, making the product more affordable for consumers. The price cuts are not limited to food products, as Patanjali Foods has also reduced the MRPs of its personal care range.
The company has implemented the price reductions across various categories, including food, personal care, and other products. The new prices are effective immediately, and consumers can expect to pay less for their favorite Patanjali products. The price cuts are a result of the company’s efforts to pass on the benefits of the GST rate reductions to its consumers, making its products more competitive in the market.
The GST 2.0 reforms have led to a reduction in tax rates on various goods, resulting in a decrease in the production costs for companies like Patanjali Foods. The company has taken a proactive approach to reduce the MRPs of its products, ensuring that the benefits of the GST rate cuts are passed on to the consumers.
The price reductions by Patanjali Foods are expected to boost sales and increase consumer loyalty. The company’s decision to reduce prices is a strategic move to stay competitive in the market and to capitalize on the benefits of the GST 2.0 reforms. With the new prices in effect, consumers can expect to save money on their purchases of Patanjali products, making them more affordable and attractive. Overall, the price reductions by Patanjali Foods are a positive development for consumers, and the company’s efforts to pass on the benefits of the GST rate cuts are likely to be well-received by the market.
Celebrating Inner Peace: Harnessing Yoga, Ayurveda, and Mindful Living for a Deeper Sense of Calm on the International Day of Non-Violence
The world celebrates the International Day of Non-Violence on October 2, which also marks the birth anniversary of Mahatma Gandhi. Gandhi’s principle of ahimsa, or non-violence, is not just about avoiding conflict, but about living in harmony with others, nature, and oneself. In today’s world, where stress, anger, and competition dominate our daily lives, the call for non-violence is more important than ever. Ayurveda and Patanjali’s teachings provide a practical path to practicing non-violence in everyday life.
According to Ayurveda, non-violence begins within. To achieve peace, the body, mind, and spirit must be in harmony. This can be achieved by maintaining inner and outer health through natural food, meditation, and yoga. Gandhi himself lived a simple life with these principles in mind. Ayurveda also emphasizes the importance of food in achieving non-violence. Certain foods can enhance irritability, while others promote harmony. A plant-based diet is often associated with non-violence, as it minimizes cruelty towards animals and simplifies digestion.
Ayurveda’s path to peaceful living involves habits such as rising early, doing yoga or pranayama, and taking meals on time. These habits keep the body in harmony with nature, avoiding illness and stress. Ayurveda also recommends mild herbal treatments over harsh chemical drugs and promotes gentle speech, truthfulness, and non-violence. By integrating these habits into everyday life, individuals can generate peace within and lead to compassionate actions towards others.
Patanjali Ayurved, established by Acharya Balkrishna and Baba Ramdev, has brought these ancient practices to modern homes. They promote herbal cosmetics over chemical-based ones, organic cultivation over pesticides, and natural wellness products over synthetic ones. Non-violence is not just about bodily actions, but also about respecting nature. Simple actions such as avoiding plastic, using herbal cleansing products, or planting trees are forms of taking ahimsa to nature.
Ultimately, non-violence is not just about remembering Gandhi’s teachings, but about living them. By adopting an Ayurvedic lifestyle, selecting natural foods, following the practice of yoga, and being kind to the earth, individuals can translate peace from an idea to a fact. As Gandhi once stated, “Be the change you wish to see in the world.” By making these simple changes, we can create a more peaceful and harmonious world. The International Day of Non-Violence serves as a reminder of the importance of non-violence and the need to incorporate it into our daily lives.