A cornerstone of Patanjali’s success is its competitive pricing. By maintaining a low-cost model and efficient supply chain, they offer products at prices significantly lower than many established national and international brands, making them accessible to a larger segment of the population, including price-sensitive rural and semi-urban markets. Patanjali boasts a diverse product range, including FMCG goods like food products (ghee, atta, biscuits, juices), personal care items (toothpaste, shampoo, skin creams), Ayurvedic medicines, and home care products. This broad portfolio allows them to cater to a wide range of consumer needs.
Patanjali strategically leverages the immense popularity and trust associated with its founders, Baba Ramdev, a well-known yoga guru, and Acharya Balkrishna. Their marketing campaigns often emphasize the natural and Ayurvedic aspects of their products, resonating with health-conscious consumers and those seeking traditional Indian remedies. The “Swadeshi” (indigenous) appeal also plays a significant role in their branding. Patanjali has established a widespread distribution network comprising exclusive Patanjali stores (Chikitsalayas and Arogya Kendras), partnerships with traditional grocery stores, supermarkets, hypermarkets, and a growing online presence through their own e-commerce platform and collaborations with major online retailers. This multi-channel approach ensures broad market reach across urban and rural India.
The company has invested in establishing its own manufacturing units and emphasizes backward integration by sourcing raw materials, including herbs and agricultural produce, directly from farmers. This helps in maintaining quality control and cost efficiency. Patanjali Ayurved has witnessed significant growth since its inception. While it underwent some restructuring with the transfer of its food business to Patanjali Foods in 2022, it still maintains a substantial presence in the Ayurvedic and FMCG sectors. In the fiscal year 2023-24, Patanjali Ayurved’s total income reportedly increased by over 23%, reaching ₹9,335.32 crore, although revenue from operations saw a decline due to the business transfer. Patanjali’s business model uniquely blends traditional Ayurvedic principles with modern manufacturing and marketing techniques. Their direct-to-consumer approach through exclusive outlets and online platforms, coupled with leveraging the trust in Ayurveda and the founders’ image, has been a key differentiator.
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Patanjali introduces its new electric cycle with an impressive 300km range and a top speed of 55km/h, available for ₹3,499 EMI.
Patanjali is set to launch its new electric bicycle in India, which promises to combine affordability with modern technology. The e-cycle is designed for city commuters and eco-conscious riders, offering long-range performance, smart features, and efficient battery support. Although the official launch date has not been confirmed, interest in the cycle is growing rapidly.
The Patanjali Electric Cycle will be equipped with a lithium-ion battery that can cover around 200 kilometers on a single charge. It also features fast charging support, allowing the battery to fully charge in approximately 45 to 60 minutes. This makes it convenient for daily commuting as well as long rides without frequent charging stops. The cycle is powered by a 250W brushless hub motor, capable of reaching speeds between 40 km/h and 55 km/h. Riders can choose from three modes – Eco, City, and Power – which prioritize maximum range, balance speed and efficiency, and provide rapid acceleration, respectively.
The e-cycle also comes with a range of smart features, including a 3.5-inch digital display that shows essential information such as battery level, speed, range, and trip meter. Additional features include a USB charging port, LED headlight and taillight for night visibility, anti-theft lock, and a smart mobile holder. Bluetooth connectivity and a music system enhance the riding experience further. Safety is ensured with disc brakes on both the front and rear wheels, providing reliable stopping power in city traffic and on uneven roads.
The Patanjali Electric Cycle is expected to be priced between ₹10,000 and ₹15,000, making it a budget-friendly option for city commuters, students, and eco-conscious riders. With its combination of affordability, smart features, and high performance, it is likely to be a strong contender in the electric bicycle market. The e-cycle’s sturdy frame and ergonomic design make it comfortable for long rides while maintaining stability and control. Overall, the Patanjali Electric Cycle is shaping up to be a reliable, technologically advanced, and practical mode of transport. Its launch is highly anticipated, and it is likely to be available soon in India.
Patanjali Gurukulam marks its 8th Annual Day with a grand celebration of timeless Indian traditions and the enduring spirit of Vedic heritage.
Patanjali Gurukulam, an educational institution under the Indian Education Board, celebrated its 8th Annual Day at the grand auditorium of Patanjali University in Haridwar. The event was attended by senior saints, including Paramacharya Swami Ramdev, who emphasized the importance of imparting morality, purity of character, and gentleness in speech and conduct to students. He highlighted that the Gurukulam follows the ancient Rishi tradition to prepare students for global leadership, with children from all Indian states studying at the institution.
Swami Ramdev praised the sages of the past, such as Maharshi Dayanand and Sant Ravidas, who broke societal barriers and promoted unity and harmony. He emphasized that the Vedas do not distinguish between individuals and that the teachers at Patanjali Gurukulam play a vital role in shaping students’ character and guiding them towards excellence. Junapeethadheeshwar Acharya Mahamandaleshwar Swami Avdheshanand Giri Ji Maharaj described Patanjali Gurukulam as an extraordinary laboratory for preserving and promoting India’s eternal culture, ancient traditions, and Vedic values.
Acharya Balkrishna noted that the Gurukulam strengthens Indian culture, Sanatan traditions, and beliefs, and that children are not only acquiring knowledge but also being cultured. Paramacharya Swami Chidanand Muni of Parmarth Niketan emphasized the importance of revealing eternal truths to future generations and stressed that India’s true history lies in Sanatan Dharma. Mahamandaleshwar Swami Harichetananand Ji Maharaj praised Swami Ramdev Ji for sharing the message of Sanatan Dharma with the world through Patanjali Gurukulam.
The event featured cultural programs, dances, and dramas presented by students from Patanjali Gurukulam, as well as felicitations for winners of academic, sports, and scriptural competitions. The event was attended by several dignitaries, including Sadhvi Bhagwati Ji, Executive Chairman of the Indian Education Board Dr. N.P. Singh, and other prominent figures. The annual day celebration was a testament to the institution’s commitment to preserving and promoting India’s eternal culture and Vedic values.
YEIDA to sublease 50 acres of Patanjali’s land to establish an agri-export hub.
The Yamuna Expressway Industrial Development Authority (YEIDA) has proposed a plan to sublease 50 acres of land from Patanjali’s 300-acre food park in Sector 24A, Noida, to create an ‘agri export hub’ near the upcoming Noida International Airport. The hub, to be developed by Innova Food Park, aims to transform the area into a thriving center for agricultural exports, benefiting local farmers and businesses by providing access to global markets. The project is part of the ‘agriculture growth and rural enterprise ecosystem strengthening project’, backed by the World Bank and the Uttar Pradesh government.
The export hub will serve as an integrated center for testing, grading, and packaging agricultural and horticultural produce, making it ready for export. The facility will include a gamma radiation unit for food treatment and sterilization, and its proximity to the airport’s cargo terminal will enable direct exports to international destinations. The project has received approval from the state cabinet and is expected to benefit from policy incentives, including a 75% front-end land subsidy, full exemption from stamp duty, and a 50% capital subsidy.
YEIDA’s officer on special duty, Shailendra Bhatia, stated that discussions with Patanjali are ongoing, and the proposed site is well-suited for the project due to its location and existing earmarking for agro-processing activities. The land is already permitted for subleasing up to 20% under Patanjali’s project terms. The agri hub will function as a one-stop facility for quality testing, treatment, and packaging of farm produce, and its operationalization is expected to strengthen farm-to-market linkages and promote agro-based industries in western Uttar Pradesh.
The project has a significant history, dating back to 2017 when the state government allotted 430 acres to Patanjali Group for developing food and herbal parks. The original project completion deadline was set for November 2023, but the Covid pandemic caused delays, prompting the state government to grant a two-year extension in 2023. YEIDA’s board approved another two-year extension for the sublease period in January 2024, which was later endorsed by an empowered committee led by the chief secretary. The proposed agri export hub is expected to be a significant boost to the local economy and agricultural sector, and its development is eagerly awaited.
Yeida requests that Patanjali provide land for the development of a food park.
The Yamuna Expressway Industrial Development Authority (Yeida) has proposed a plan to form a partnership between Patanjali and Innova Food Park, Kolar, Karnataka, to establish an Agri Export Hub near the upcoming Jewar International Airport. The project aims to promote farm-to-market linkages and support agri-export infrastructure near the airport, which is a key logistics hub for the region.
To implement this plan, Yeida has proposed that Patanjali sublease 50 acres of its allotted food park land in Sector 24A to Innova. In return, Innova will receive various incentives to set up the hub. The land is suitably located, already earmarked for agro-processing activities, and is approximately 10 km from the airport’s cargo terminal, making it an ideal site for the export hub.
This proposal has been approved by the UP cabinet and is part of the World Bank and state-funded UP Agriculture Growth and Rural Enterprise Ecosystem Strengthening Project. The project’s goal is to enhance farm-to-market linkages and support agri-export infrastructure, ultimately reducing transit time and logistics costs for agricultural and horticultural produce exports to international markets, including the Middle East, Europe, and Russia.
The food park will be a state-of-the-art facility for testing, grading, and packaging agricultural and horticultural produce for export. If Patanjali agrees to the proposal, the 50-acre sublease will allow Innova to establish the Agri Export Hub, linking the region’s agricultural output directly to global markets and anchoring western Uttar Pradesh as a key agri-export zone.
In 2017, the state government had allotted 430 acres of land to the Patanjali Group in Sector 24 for developing food and herbal parks. Of this, 300 acres were assigned to Patanjali Food and Herbal Park Noida Pvt Ltd and 130 acres to Patanjali Ayurveda Ltd. However, Patanjali was unavailable to comment on the issue despite attempts for a comment.
The partnership between Patanjali and Innova is expected to enhance the project and promote economic growth in the region. Yeida’s officer on special duty, Shailendra Bhatia, stated that the authority approached Patanjali because it already has a large land allotment in Sector 24A and is allowed to sublease up to 20% of its land under the terms of its project. If the proposal is successful, it will have a positive impact on the region’s agricultural sector and contribute to the growth of the local economy.
In conclusion, the proposed partnership between Patanjali and Innova Food Park has the potential to establish a state-of-the-art Agri Export Hub near the Jewar International Airport, promoting farm-to-market linkages and supporting agri-export infrastructure in the region. The project’s success will depend on Patanjali’s agreement to sublease the land to Innova, and if successful, it will have a positive impact on the region’s agricultural sector and contribute to the growth of the local economy.
Patanjali Gurukulam: A pioneering effort to safeguard India’s rich cultural heritage and traditional wisdom.
The Patanjali Gurukulam, under the guidance of the Bharatiya Shiksha Board, recently celebrated its grand Vasantotsav at the Shivadhyayana Auditorium in Haridwar. The event was attended by prominent saints, scholars, and educationists from across the country. Swami Ramdev Ji, head of Patanjali Yogpeeth, emphasized the importance of reviving the ancient Guru-Shishya tradition, which imparted knowledge alongside discipline, character-building, and humility.
Patanjali Gurukulam is a unique institution that provides both modern and traditional education to its students. Children from over 12 Indian states, from class 5 to 12, are currently studying at the Gurukulam. Acharya Balkrishna Ji noted that the institution not only imparts academic knowledge but also instills cultural and moral values in its students. The Gurukulam is seen as a beacon of light in reviving India’s timeless spiritual traditions and presenting them as solutions for modern global challenges.
The event featured speeches from several dignitaries, including Acharya Mahamandaleshwar Swami Avadheshanand Giri Ji Maharaj, who described Patanjali Gurukulam as an extraordinary experiment in preserving India’s cultural identity and spiritual heritage. Swami Chidanand Ji Maharaj emphasized the need to present eternal truths to the younger generation and lamented the misrepresentation of India’s cultural past.
The program also featured cultural performances by students from Patanjali Gurukulams in different locations, showcasing Indian cultural heritage through music, dance, and drama. The event concluded with blessings and words of encouragement from several dignitaries and saints. Overall, the Vasantotsav celebration highlighted the importance of reviving India’s spiritual traditions and presenting them as solutions for modern global challenges.
The Patanjali Gurukulam is a significant institution in India’s educational landscape, providing a unique blend of modern and traditional education. The institution’s focus on imparting cultural and moral values, alongside academic knowledge, sets it apart from other educational institutions. The Gurukulam’s emphasis on reviving India’s spiritual traditions and presenting them as solutions for modern global challenges is a testament to its commitment to preserving India’s cultural identity and spiritual heritage.
The event was a grand success, with participation from prominent saints, scholars, and educationists from across the country. The speeches and performances showcased the richness and diversity of Indian culture, and the institution’s commitment to preserving and promoting it. The Patanjali Gurukulam is an example of how traditional values and modern education can be combined to create a unique and effective learning experience.
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Ramdev states that India’s traditional gurukuls have a history of producing influential global thinkers and he aims to revive this cultural heritage.
The Patanjali Gurukul, a institution recognized by the Bharatiya Shiksha Board, recently held its annual celebration at the Patanjali University Auditorium in Haridwar. The event brought together spiritual leaders, educationists, and students to honor India’s ancient Gurukul tradition. Swami Ramdev, the Chief Mentor of Patanjali Yogpeeth, addressed the gathering and praised the institution for following in the footsteps of India’s sages. He emphasized that the Gurukul is not only focused on academics, but also on developing leadership qualities and moral values in its students.
Swami Ramdev commended the teachers of the Gurukul for their role in shaping the students’ character and guiding them towards a meaningful life. He noted that the teachers are not just imparting knowledge, but also building the moral foundation of every student. Swami Avdheshanand Giri, the Acharya Mahamandaleshwar of Juna Peeth, described Patanjali Gurukul as a “living laboratory” for India’s eternal and victorious culture. He praised the institution for preserving and nurturing the essence of Vedic traditions and for awakening a higher form of human consciousness in its students.
Acharya Balkrishna, the co-founder of Patanjali, highlighted the importance of the Gurukul in promoting Indian culture and Sanatan values. He noted that the students at the Gurukul gain both knowledge and deep-rooted values, and are learning how to live life with purpose and integrity. Swami Chidanand Muni of Parmarth Niketan, Rishikesh, emphasized the importance of viewing India through its own spiritual lens. He remarked that the soul of India lies in Sanatan Dharma, and that Patanjali Gurukul is helping the nation reconnect with its true identity and history.
Overall, the event celebrated the unique approach of Patanjali Gurukul, which blends spirituality and modern education to produce leaders who are guided by knowledge and values. The institution’s focus on developing the whole person, including their moral and spiritual dimensions, was seen as a key factor in its success. The event also highlighted the importance of preserving and promoting India’s rich cultural heritage, and the role that institutions like Patanjali Gurukul can play in this endeavor. By combining traditional values with modern education, the Gurukul is helping to shape a new generation of leaders who are equipped to make a positive impact on the world.
Embracing the Ancient Wisdom of Patanjali: Harnessing Ayurveda for a Healthier Mind on World Mental Health Day 2025
World Mental Health Day, observed on October 10, 2025, serves as a reminder to prioritize our mental health and well-being in today’s chaotic world. The World Health Organization’s theme for 2025, “Mental health in humanitarian emergencies,” highlights the urgency of addressing mental health concerns globally. In response to this growing concern, many individuals are turning to ancient wisdom, such as Ayurveda, to find calm, clarity, and balance in their lives.
Ayurveda, an ancient Indian philosophy, offers valuable insights into understanding and nurturing mental well-being. The concept of three fundamental energies, or doshas – Vata, Pitta, and Kapha – is central to Ayurvedic philosophy. Each dosha governs specific aspects of the mind, and imbalances can lead to various mental health issues. For example, an imbalance of Vata can cause anxiety and restlessness, while an imbalance of Pitta can lead to anger and irritability.
Institutions like Patanjali Yogpeeth, led by Acharya Balkrishna and Swami Ramdev, have played a significant role in reviving and making Ayurvedic knowledge accessible to millions. According to Acharya Balkrishna, “When we nourish the body with purity and discipline, the mind automatically becomes steady and luminous.” Patanjali’s approach to mental health focuses on addressing the root cause of imbalances, whether it be lifestyle, diet, sleep, or emotional stress, and provides personalized solutions to correct these imbalances.
Patanjali’s contributions to mental health extend beyond its herbal products and medicines. The organization has redefined the way people understand wellness in India and beyond by promoting ancient mental health practices like yoga, pranayama, meditation, and sattvic diet. Through its wellness centers, thousands of people have undergone holistic healing for stress, anxiety, depression, and psychosomatic illnesses. Ayurveda’s emphasis on self-awareness, balanced living, compassion, and purpose resonates deeply, reminding us that true wellness can only be achieved by cultivating peace within.
On this World Mental Health Day, Patanjali’s message serves as a reminder that healing the mind begins with understanding the self. By embracing Ayurvedic principles and practices, individuals can take the first step towards achieving mental well-being and living a more balanced, compassionate, and purposeful life. As the world continues to grapple with the challenges of modern life, the timeless wisdom of Ayurveda offers a powerful tool for navigating the complexities of the human mind and achieving true wellness.
Patanjali boosts India’s sports scene with traditional ayurvedic support
Patanjali, a prominent Indian company, has been actively promoting sports in the country by combining traditional Ayurvedic wisdom with modern athletic needs. The company claims to contribute to the rapid development of sports in India, while keeping the essence of Indian culture alive in the fields. To achieve this, Patanjali provides financial support and natural supplements to athletes, enabling them to perform at their best.
One of the company’s most notable partnerships is with the Indian hockey team. Patanjali’s goal is to remove financial hurdles, allowing players to focus on their training and tournaments without worrying about funding shortages. In addition to financial aid, the company provides athletes with herbal juices, protein shakes, and other sports nutrition supplements that are free of chemicals. These products aim to boost energy, increase stamina, and aid in faster recovery from injuries.
Patanjali has also introduced Ayurveda-based therapies at training camps, which help reduce stress, improve focus, and enhance overall well-being among players. The company’s support has been particularly significant for the Indian hockey team, which recently won a bronze medal at both the Olympics and the Asia Cup. With Patanjali’s backing, the team is expected to reach even higher milestones in the future.
Patanjali’s involvement in sports extends beyond hockey, with a long-standing connection to traditional Indian sports like wrestling. The company has sponsored several wrestling events in the past, demonstrating its commitment to promoting Indian sports and culture. By providing financial support, natural supplements, and Ayurveda-based therapies, Patanjali is playing a vital role in promoting sports in India and helping athletes achieve their full potential. The company’s efforts aim to remove financial barriers, improve performance, and foster a culture of wellness and excellence in Indian sports.
Patanjali Foods reduces maximum retail prices of its products, making Nutrela soya chunks Rs 20 per kilogram cheaper.
Patanjali Foods, a company founded by Baba Ramdev, has announced a reduction in the Maximum Retail Prices (MRPs) of its products across various categories. The move comes after the implementation of GST 2.0 reforms, which aim to simplify and reduce tax rates on various goods. The company has decided to pass on the benefits of the GST rate cuts to its consumers by reducing the prices of its products.
One of the notable price reductions is on Nutrela soya chunks, which will be cheaper by Rs 20 per kilogram. This is a significant reduction, making the product more affordable for consumers. The price cuts are not limited to food products, as Patanjali Foods has also reduced the MRPs of its personal care range.
The company has implemented the price reductions across various categories, including food, personal care, and other products. The new prices are effective immediately, and consumers can expect to pay less for their favorite Patanjali products. The price cuts are a result of the company’s efforts to pass on the benefits of the GST rate reductions to its consumers, making its products more competitive in the market.
The GST 2.0 reforms have led to a reduction in tax rates on various goods, resulting in a decrease in the production costs for companies like Patanjali Foods. The company has taken a proactive approach to reduce the MRPs of its products, ensuring that the benefits of the GST rate cuts are passed on to the consumers.
The price reductions by Patanjali Foods are expected to boost sales and increase consumer loyalty. The company’s decision to reduce prices is a strategic move to stay competitive in the market and to capitalize on the benefits of the GST 2.0 reforms. With the new prices in effect, consumers can expect to save money on their purchases of Patanjali products, making them more affordable and attractive. Overall, the price reductions by Patanjali Foods are a positive development for consumers, and the company’s efforts to pass on the benefits of the GST rate cuts are likely to be well-received by the market.
Celebrating Inner Peace: Harnessing Yoga, Ayurveda, and Mindful Living for a Deeper Sense of Calm on the International Day of Non-Violence
The world celebrates the International Day of Non-Violence on October 2, which also marks the birth anniversary of Mahatma Gandhi. Gandhi’s principle of ahimsa, or non-violence, is not just about avoiding conflict, but about living in harmony with others, nature, and oneself. In today’s world, where stress, anger, and competition dominate our daily lives, the call for non-violence is more important than ever. Ayurveda and Patanjali’s teachings provide a practical path to practicing non-violence in everyday life.
According to Ayurveda, non-violence begins within. To achieve peace, the body, mind, and spirit must be in harmony. This can be achieved by maintaining inner and outer health through natural food, meditation, and yoga. Gandhi himself lived a simple life with these principles in mind. Ayurveda also emphasizes the importance of food in achieving non-violence. Certain foods can enhance irritability, while others promote harmony. A plant-based diet is often associated with non-violence, as it minimizes cruelty towards animals and simplifies digestion.
Ayurveda’s path to peaceful living involves habits such as rising early, doing yoga or pranayama, and taking meals on time. These habits keep the body in harmony with nature, avoiding illness and stress. Ayurveda also recommends mild herbal treatments over harsh chemical drugs and promotes gentle speech, truthfulness, and non-violence. By integrating these habits into everyday life, individuals can generate peace within and lead to compassionate actions towards others.
Patanjali Ayurved, established by Acharya Balkrishna and Baba Ramdev, has brought these ancient practices to modern homes. They promote herbal cosmetics over chemical-based ones, organic cultivation over pesticides, and natural wellness products over synthetic ones. Non-violence is not just about bodily actions, but also about respecting nature. Simple actions such as avoiding plastic, using herbal cleansing products, or planting trees are forms of taking ahimsa to nature.
Ultimately, non-violence is not just about remembering Gandhi’s teachings, but about living them. By adopting an Ayurvedic lifestyle, selecting natural foods, following the practice of yoga, and being kind to the earth, individuals can translate peace from an idea to a fact. As Gandhi once stated, “Be the change you wish to see in the world.” By making these simple changes, we can create a more peaceful and harmonious world. The International Day of Non-Violence serves as a reminder of the importance of non-violence and the need to incorporate it into our daily lives.
Patanjali inks MoU with Brazil’s Sri Vajera Foundation on Ayurveda Day
On the occasion of the 10th Ayurveda Day, Patanjali took a significant step to advance India’s ancient Ayurvedic heritage on the international stage. The Patanjali Research Foundation, University of Patanjali, and Brazil’s Sri Vajera Foundation signed a historic Memorandum of Understanding (MoU) to integrate Ayurveda with contemporary scientific approaches. This collaboration aims to foster new prospects in global health, education, and research by bringing together researchers from India and Brazil to explore the rich phytodiversity and medicinal benefits of plants from both nations.
The MoU establishes a platform for researchers to evaluate medicinal herbs from India and Brazil, with the goal of scientifically understanding their unique properties across different climatic conditions. The three institutions will also collaborate to promote education, research, and cultural exchange, strengthening the bonds of mutual understanding and knowledge-sharing between the two nations. Acharya Balkrishna emphasized that the MoU will boost collaboration in knowledge, research, and education between India and Brazil, enhancing the credibility and efficacy of Ayurveda and enabling it to gain global recognition.
The partnership aims to integrate the ancient principles of Ayurveda with modern scientific advancements, offering the international community natural, evidence-based healthcare solutions that are both accessible and reliable. Dr. Jose Rugue Ribeiro, representing Sri Vajera Foundation, described the MoU as a historic milestone in strengthening India-Brazil relations, promoting new research opportunities and broadening the scope of research topics. Dr. Anurag Varshney, Chief Scientist at Patanjali, emphasized that the agreement will introduce a new dimension to global health research, validating the safety and efficacy of Ayurvedic formulations according to international scientific standards.
The joint initiative between India and Brazil will enrich scientific research and help Ayurveda gain greater recognition on international platforms. The collaboration extends beyond research, aiming to promote holistic health and restore natural balance for the benefit of humanity. With this MoU, Patanjali aims to globalize Ayurveda, making it a universal science for health and well-being. The partnership is expected to have a significant impact on the global healthcare landscape, offering a unique and effective approach to health and wellness. Overall, the MoU marks a significant step forward in advancing India’s ancient Ayurvedic heritage and promoting its recognition on the international stage.
FMCG giants like Amul and ITC cut prices significantly with new GST rates in effect.
The Indian government’s implementation of the Goods and Services Tax (GST) 2.0 has led to a reduction in prices of daily essentials and food items. As a result, several Fast-Moving Consumer Goods (FMCG) companies have announced price cuts, passing on the benefits to consumers. This move is expected to boost demand and sales, especially with the festive season of Navratri and Diwali approaching.
Some of the major FMCG companies that have announced price cuts include ITC, Amul, Nestlé India, Dabur, PepsiCo, Ferrero, Procter & Gamble (P&G), Emami, Hindustan Unilever (HUL), and Patanjali. The price reductions range from 2-15% across various product categories, including packaged foods, personal care products, dairy products, and beverages.
ITC has reduced prices of its ghee by Rs 70, making it one of the steepest reductions in the FMCG sector. Amul has also slashed prices of its ghee, butter, paneer, and ice creams. Nestlé India has cut prices of its Maggi noodles and coffee range, while Dabur has reduced prices of its juices, health supplements, and oral care products.
Ferrero has announced the steepest cut in the chocolate segment, with a reduction of Rs 100 on its Ferrero Rocher product. P&G has reduced prices of its Vicks Action 500 Advance and other products, including diapers, shampoos, and razors. Emami and HUL have also rolled out price cuts across their personal care and food products.
Patanjali has announced steep cuts across its Nutrela, personal care, and health products, including a reduction of Rs 48 on its ghee. Varun Beverages, the distributor of PepsiCo, has reduced prices of its juice and packaged water portfolio. Overall, the price cuts are expected to benefit consumers and boost sales for the FMCG companies during the festive season.
The price reductions will be effective starting September 22, and consumers can expect to see lower prices on a range of products, including food items, personal care products, and beverages. The move is seen as a positive development for consumers, who will benefit from the reduced prices, and for the FMCG companies, which are expected to see an increase in sales and demand.
Delhi High Court rebukes Patanjali for misleading Dabur Chyawanprash advertisement, threatens to impose penalties
The Delhi High Court has criticized Patanjali Ayurved for appealing against a previous order that restrained the company from running advertisements that allegedly disparaged Dabur’s Chyawanprash brand. A division bench comprising Justice C Hari Shankar and Justice Om Prakash Shukla questioned the maintainability of the appeal, calling it a case of “generic disparagement.” The court noted that Patanjali’s advertisements had painted all other chyawanprash manufacturers as incompetent, implying that only Patanjali knew how to make the product correctly.
The bench warned Patanjali that it would impose costs if the appeal was found to be unnecessary, stating that it would not allow “frivolous” appeals. The judges pointed out that Patanjali’s advertisement claiming “why settle for ordinary chyawanprash made with 40 herbs?” was a clear reference to Dabur’s long-standing advertisement claim of using “40+ herbs.” The court observed that the use of the phrase “40 herbs” was an obvious reference to Dabur, and that Patanjali’s statement was a disparagement of not just Dabur’s product, but the entire class of chyawanprash available in the market.
Patanjali’s senior advocate, Jayant Mehta, sought time to confer with his client and the opposite side, and the court adjourned the matter for further hearing on September 23. The appeal arises from a July 3 order by Justice Mini Pushkarna, which directed Patanjali to modify its advertisements for ‘Patanjali Special Chyawanprash’. The single judge had held that a “clear case of disparagement was made out” and directed the deletion of certain lines from the advertisements.
Dabur India had accused Patanjali of denigrating its brand ‘Dabur Chyawanprash’ and misleading consumers by presenting rival products as substandard and “ordinary.” The company argued that Patanjali’s statements disparaged not only its product but the entire class of chyawanprash available in the market. The case will now return to court on September 23 for further consideration. The court’s remarks suggest that it is unlikely to entertain Patanjali’s appeal, and may impose costs on the company if it finds that the appeal is unnecessary.
The Delhi High Court has raised questions over Patanjali’s challenge to an order that prohibited the company from running advertisements disparaging other brands.
The Delhi High Court has questioned Patanjali Ayurved’s decision to appeal against an order that restrained the company from running disparaging advertisements against Dabur Chyawanprash. On September 19, 2025, a Division Bench of Justices C. Hari Shankar and Om Prakash Shukla warned Patanjali that the court would not entertain “frivolous appeals.” The court observed that the advertisements in question amounted to “generic disparagement” and were an obvious reference to Dabur.
The advertisement in question asked, “Why settle for ordinary chyawanprash made with 40 herbs?” The court noted that the use of the phrase “40 herbs” was a clear reference to Dabur, as their product is known to contain 40 herbs. The Single Judge court had previously treated the advertisement as disparaging and issued an interim order. The Division Bench saw no reason to overturn this discretionary order.
The court cautioned Patanjali’s lawyer that if the appeal was found to be “useless” or “luxury litigation,” costs would be imposed. The court asked Patanjali to demonstrate what irreparable loss they would suffer if the appeal was not heard. The lawyer requested time to discuss the matter with his clients, and the court listed the appeal for further hearing on September 23.
This development is the latest in an ongoing dispute between Patanjali and Dabur. On July 3, the Single Judge court had restrained Patanjali from running disparaging advertisements against Dabur Chyawanprash, citing a strong prima facie case of disparagement in both TV and print ads. The court’s decision to question Patanjali’s appeal suggests that the company may face significant costs if the appeal is deemed frivolous. The outcome of the appeal, scheduled to be heard on September 23, will be crucial in determining the future of Patanjali’s advertising strategy.
Patanjali challenges Delhi High Court order to stop airing ads that disparage Dabur Chyawanprash.
Patanjali Ayurved, a company founded by yoga guru Ramdev, has approached the Delhi High Court to challenge an order that restrains the company from airing advertisements that allegedly disparage Dabur Chyawanprash, a product of Dabur India Ltd. The order was passed by a single-judge bench of the High Court, which had directed Patanjali to stop airing the advertisements that were deemed to be derogatory to Dabur’s product.
Patanjali had launched an advertising campaign for its own Chyawanprash product, which allegedly made certain claims that were found to be disparaging to Dabur Chyawanprash. Dabur had approached the court, alleging that Patanjali’s advertisements were misleading and deceitful, and were intended to harm the reputation of Dabur’s product. The court had agreed with Dabur’s contentions and passed an interim order, restraining Patanjali from airing the advertisements.
However, Patanjali has now challenged this order before a division bench of the Delhi High Court, arguing that the single-judge bench had erred in passing the order. Patanjali’s counsel argued that the advertisements in question were not disparaging to Dabur’s product, and that they were merely highlighting the benefits of Patanjali’s own Chyawanprash product. The counsel also argued that the order passed by the single-judge bench was premature, and that Patanjali should have been given an opportunity to respond to Dabur’s allegations before the order was passed.
The division bench of the High Court has now issued a notice to Dabur, seeking its response to Patanjali’s appeal. The court has also directed Patanjali to maintain the status quo with regards to the advertisements, until the next date of hearing. The matter is scheduled to be heard next on a date to be fixed by the court.
The dispute between Patanjali and Dabur is significant, as both companies are major players in the Indian ayurvedic products market. Patanjali has been expanding its product portfolio in recent years, and has been aggressively marketing its products through various advertising campaigns. Dabur, on the other hand, is a well-established company with a long history of producing ayurvedic products, including Chyawanprash. The outcome of this dispute will be closely watched, as it will have implications for the way in which companies market their products in India.
Patanjali Yogpeeth set to unveil national service initiatives on Prime Minister Narendra Modi’s 75th birthday celebration
On the occasion of Indian Prime Minister Narendra Modi’s 75th birthday, Patanjali Yogpeeth, led by Ramdev and Acharya Balkrishna, has announced three major national service programs. The first program is an award for meritorious students, where students who secure the top three positions in Class 10 and Class 12 exams from various boards across the country will receive a cash prize of ₹50,000 each. This award aims to encourage and recognize the hard work of students.
The second program focuses on health and wellness, with free medical check-ups, yoga, and health camps to be held at 750 locations across the country. These camps will provide guidance on yoga, healthy living, and preventive care, helping people to stay healthy and understand the benefits of simple lifestyle practices. The goal of this program is to promote overall well-being and support people in adopting healthy habits.
The third program is specifically designed for people suffering from liver problems, including chronic liver diseases, fatty liver, and liver cirrhosis. Free treatment and medicines will be provided to patients at 750 locations across India. This initiative aims to support people who do not have easy access to medical care and help them manage their health. By providing free treatment and medicines, Patanjali Yogpeeth hopes to make a positive impact on the lives of those affected by liver diseases.
These three programs demonstrate Patanjali Yogpeeth’s commitment to giving back to the community and promoting the well-being of citizens across India. By recognizing and rewarding academic achievement, promoting health and wellness, and providing support for those affected by liver diseases, Patanjali Yogpeeth is making a significant contribution to the country’s social and healthcare landscape. The announcement of these programs on Prime Minister Modi’s 75th birthday is a fitting tribute to his vision for a healthier and more prosperous India.
Patanjali disputes Delhi High Court ruling on Dabur Chyawanprash advertisements.
Patanjali, an Indian Ayurvedic products company, has challenged a Delhi High Court order regarding its advertising campaign for Chyawanprash, a traditional Indian herbal supplement. The court had earlier directed Patanjali to delete certain parts of its ad campaign that allegedly disparaged Dabur, a competitor in the Chyawanprash market.
The dispute between Patanjali and Dabur began when Patanjali launched an advertising campaign claiming that its Chyawanprash product was superior to others available in the market, including Dabur’s. Dabur alleged that Patanjali’s ads were misleading and disparaging, and filed a lawsuit against the company. The Delhi High Court ruled in favor of Dabur, ordering Patanjali to remove the allegedly offending parts of its ad campaign.
However, Patanjali has now challenged this order before the appellate bench of the Delhi High Court. The company argues that its advertising campaign is legitimate and does not disparage Dabur’s products. Patanjali claims that it has the right to promote its products and compare them to those of its competitors, as long as it does so in a truthful and non-misleading manner.
The case highlights the ongoing competition between Patanjali and Dabur in the Indian Chyawanprash market. Both companies are major players in the market, and the dispute over advertising claims reflects their efforts to gain an edge over each other. The outcome of the case will be closely watched, as it will have implications for how companies in India can advertise and promote their products in comparison to those of their competitors.
Patanjali’s decision to challenge the Delhi High Court order suggests that the company is unwilling to back down in the face of competition from Dabur. The company is known for its aggressive marketing and advertising strategies, and it appears to be taking a similarly assertive approach in this dispute. As the case continues to unfold, it will be interesting to see how the court ultimately rules on the matter, and what implications this will have for the Indian advertising and marketing landscape.
Balkrishna, a close associate of Ramdev, emerges as winner of Uttarakhand tourism project, with all three bidding companies reportedly having ties to him.
An investigation by The Indian Express has revealed that Acharya Balkrishna, the co-founder and managing director of Patanjali Ayurved Ltd, violated tender norms in a bid for an adventure tourism project near Mussoorie’s George Everest Estate in Uttarakhand. Balkrishna, who is also a longtime associate of Baba Ramdev, held stakes in all three companies that bid for the project, including the one that was eventually awarded the contract, Rajas Aerosports and Adventures Pvt Ltd.
The Uttarakhand government had invited bids for the project in December 2022, offering 142 acres of land and various facilities in return for an annual concession fee of ₹1 crore. Balkrishna held more than 99% stakes in two of the bidders, Prakriti Organics India Pvt Ltd and Bharuwa Agri Science Pvt Ltd, and a 25.01% stake in Rajas Aerosports and Adventures Pvt Ltd at the bidding stage. However, months after Rajas was awarded the letter of award, Balkrishna’s stake in the company increased to 69.43%.
The investigation found that Balkrishna’s companies acquired significant stakes in Rajas after it was awarded the contract. Four other companies owned by Balkrishna, including Bharuwa Agro Solution, Bharuwa Solutions, Fit India Organic, and Patanjali Revolution, acquired 33.25% in Rajas. Additionally, Prakriti and Bharuwa, which bid along with Rajas, acquired 17.43% in the company in October 2023.
The tender norms require bidders to sign an undertaking declaring that they have not colluded with others or engaged in anti-competitive practices. However, the investigation found that Balkrishna’s companies had violated these norms. Tourism officials, however, claimed that the process was open to all and that shareholding overlaps were not unusual. They also stated that the contract was awarded to the highest bidder.
The investigation has raised questions about the transparency and fairness of the bidding process. The Uttarakhand government has been criticized for pushing to involve Rajas in more key projects, despite the company’s links to Balkrishna. The government’s actions have sparked concerns about favoritism and corruption in the awarding of contracts. The case highlights the need for greater transparency and accountability in government contracting processes to prevent such violations of tender norms.