Established in 1990, Marico evolved from the consumer products division of Bombay Oil Industries. Over the years, it has built a strong reputation for understanding consumer needs and delivering quality products. Key milestones include the launch of iconic brands like Parachute Coconut Oil and Saffola refined edible oils, which have become household names in India. Marico has also strategically expanded its portfolio through acquisitions and the development of new product lines, venturing into categories like value-added hair oils (Nihar Naturals, Hair & Care), male grooming (Set Wet, Beardo), and healthy foods (Saffola Oats, Saffola FITTIFY Gourmet).
Marico’s business strategy focuses on “growing the core” brands while also building “new growth engines” in adjacent and new categories. The company emphasizes innovation, strong distribution networks (covering millions of retail outlets), and a consumer-centric approach. Marico also has a significant international presence, with brands like Parachute, HairCode, and Caivil holding strong positions in various overseas markets. The international business contributes a substantial portion to the Group’s overall revenue.
Latest News on Marico Limited
From Hindustan Unilever to Nestlé, traditional fast-moving consumer goods companies are repositioning their iconic brands to cater to a new premium market.
The Indian consumer goods industry is undergoing a significant transformation, with legacy brands reworking their promise of reliability at scale to cater to the changing needs of younger consumers. For decades, brands like Godrej, Marico, and Tata Consumer Products have been synonymous with reliability and affordability. However, with the rise of digital-first brands and changing consumer preferences, these companies are now shifting their focus towards premium, lifestyle-led offerings.
Younger consumers, particularly Gen Z, are driving this change. They are more exposed to global trends, less loyal to labels, and demand more from the brands they engage with. In response, companies like Hindustan Unilever, Nestle, and Dabur are reinventing their brands, introducing premium variants, and expanding their product lines to cater to the evolving needs of their customers.
For instance, Hindustan Unilever has updated its Lifebuoy soap brand to focus on skin protection, while Nestle has introduced Korean-style noodles under its Maggi brand. Dabur has launched premium variants of its Vatika shampoo, featuring ingredients like red onion and argan oil. Unilever has also launched Vaseline Lip Derma Therapy in South Korea, targeting Gen X and Gen Z consumers with a premium face-care product.
This shift towards premiumization is not just about launching new products or increasing prices. It requires a deeper transformation in how legacy companies present themselves and engage with consumers. Digital-first brands have set a new standard for packaging, visual language, and storytelling, and legacy brands must adapt to remain relevant.
The challenge for legacy companies is to balance reinvention with trust. Decades of familiarity and quality have built trust with consumers, but familiarity alone is no longer enough. Companies must layer relevance and aspiration on top of their foundation to remain competitive. As the Indian consumer market continues to evolve, with rising aspirations and increasing demand for premium products, legacy brands must be willing to adapt and innovate to remain relevant.
The premiumization trend is no longer limited to metro cities, with rural and semi-urban markets now accounting for over 40% of premium FMCG sales. Companies must deliver value-led premium experiences through the right formats and channels to cater to the growing aspirations of consumers across income groups. Ultimately, the key to success lies in understanding the changing needs of consumers and being willing to evolve and innovate to meet those needs.
Stock Market Updates for Marico Limited
Recent Updates
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.