The company’s business is built on a foundation of authentic Indian flavors, quality ingredients, and an extensive product range. Haldiram’s offers a diverse portfolio that includes traditional namkeens (savory snacks) like Aloo Bhujia and Moong Dal, a wide variety of Indian sweets such as Soan Papdi and Gulab Jamun, ready-to-eat meals, frozen foods, bakery items, and even beverages. This broad range caters to diverse tastes and preferences across different regions and demographics.
Haldiram’s has strategically expanded its reach through a multi-pronged approach. They operate their own chain of retail stores and quick-service restaurants across India, providing a direct channel to consumers. Additionally, they have established a robust distribution network, making their products available in supermarkets, local grocery stores, and online platforms, both domestically and internationally. Their early adoption of modern packaging techniques significantly increased the shelf life of their products, facilitating wider distribution.
Innovation in product offerings and adaptation to changing consumer preferences have been crucial to Haldiram’s success. They continuously introduce new products while maintaining the quality and taste of their traditional favorites. Their understanding of regional tastes has led to the creation of region-specific snacks, further solidifying their market presence.
Haldiram’s has also made significant strides in the international market, exporting its products to over 80 countries, catering to the Indian diaspora and local populations. This global expansion has positioned them as a leading Indian food brand worldwide.
Financially, Haldiram’s is a formidable player in the Indian snack food industry. With revenues nearing ₹13,000 crore and a significant market share, they have outperformed many domestic and international competitors. Their consistent growth and profitability have attracted considerable investor interest, with the company’s valuation reaching around $10 billion.
Latest News on Haldiram’s
Haldiram’s pop-up stall in Southall celebrates Diwali, as featured in EALING.NEWS, a publication covering the 7 towns of Ealing.
Haldiram’s, a renowned Indian food brand, is celebrating Diwali in Southall with a pop-up stall offering freshly made sweets and snacks. The stall, located outside their factory on Brent Road, will run until October 19, 2025, and aims to bring a community-focused celebration of the Festival of Lights to the area. Instead of pre-packaged boxes, the stall will serve Indian sweets made on site, allowing customers to mix and match their favorites and buy them by weight.
The initiative combines Haldiram’s global reach with a local, artisanal feel, offering a range of sweets, including classic motichoor laddoo and kaju katli, as well as seasonal specials. Visitors can also find namkeen and frozen goods from the company’s wider range. Rhea Agarwal, the company’s director of business development for the UK and Europe, stated that the event is a way to “stay connected to our roots and our community.” She expressed excitement to welcome everyone to their doorstep, celebrating tradition, sharing fresh flavors, and making the festive season feel special.
The pop-up stall will operate daily from 10am to 10pm until October 19 at Haldiram’s UK factory. This event is an opportunity for the community to come together and experience the vibrant culture of Diwali. Haldiram’s is a household name across India and among the diaspora, and this initiative allows them to connect with their roots and community in the UK.
The celebration is open to everyone, and visitors can enjoy a variety of traditional Indian sweets and snacks. The event is a great way to experience the festive spirit of Diwali, and Haldiram’s invites everyone to join in the celebration. With its rich history and cultural significance, Diwali is a significant festival in the Indian calendar, and Haldiram’s pop-up stall is a wonderful way to experience the traditions and flavors of the festival. Whether you’re a fan of Indian cuisine or just looking to experience something new, the pop-up stall is definitely worth a visit.
Haldiram’s promoters and JIIF have jointly invested Rs 16 crore in Almonds Ai.
Haldiram’s promoters and a private equity firm, JIIF, have invested Rs 16 crore in Almonds Ai, a tech-enabled sales and distribution platform. This investment is a significant development in the Indian startup ecosystem, particularly in the sales and distribution sector. Almonds Ai is a platform that leverages artificial intelligence and machine learning to optimize sales and distribution operations for businesses.
The investment by Haldiram’s promoters and JIIF is a testament to the potential of Almonds Ai’s technology and its ability to disrupt the traditional sales and distribution landscape. Haldiram’s, a well-known Indian food and beverage company, has a strong understanding of the sales and distribution landscape, having operated in the industry for decades. Their investment in Almonds Ai suggests that they see significant value in the platform’s technology and its potential to improve sales and distribution operations.
JIIF, a private equity firm, has also invested in Almonds Ai, bringing their expertise and resources to the table. The investment of Rs 16 crore will likely be used to further develop Almonds Ai’s technology and expand its operations. The platform’s use of artificial intelligence and machine learning enables it to analyze large datasets and provide insights that can help businesses optimize their sales and distribution strategies.
The investment in Almonds Ai is also a reflection of the growing trend of technology adoption in the sales and distribution sector. As businesses look to improve their operational efficiency and reduce costs, they are increasingly turning to technology-enabled platforms like Almonds Ai. The platform’s ability to optimize sales and distribution operations can help businesses improve their bottom line and stay competitive in a rapidly changing market.
Overall, the investment by Haldiram’s promoters and JIIF in Almonds Ai is a significant development in the Indian startup ecosystem. It highlights the potential of technology-enabled platforms to disrupt traditional industries and improve operational efficiency. As the sales and distribution landscape continues to evolve, it will be interesting to see how Almonds Ai and other similar platforms shape the future of the industry. With the investment of Rs 16 crore, Almonds Ai is well-positioned to further develop its technology and expand its operations, making it a company to watch in the coming years.
Haldiram’s unveils a festive new campaign honoring the timeless traditions of Diwali.
Haldiram’s, a renowned brand in India, has launched its new Diwali campaign, “Aap Diwali manate hai, Hum Diwali banate hain!” which translates to “You celebrate Diwali, we make Diwali!”. The campaign aims to capture the spirit of togetherness and celebration that comes with the festive season. To commemorate the occasion, Haldiram’s has introduced an extensive range of festive sweets and gifting collections that blend traditional Indian craftsmanship with modern flavors and ingredients.
The festive line includes an array of premium offerings such as Stuffed Dates, Exotic Baklava, Khajoor Anjeer Bites, Premium Mithai, Dry Fruit Delights, and the Majestic Gourmet Collection. Each product reflects Haldiram’s commitment to preserving traditional Indian sweets while catering to evolving modern tastes. The brand’s outlets across India have been decorated with festive décor, inviting customers to experience the warmth and joy of the season while selecting sweets and hampers for their loved ones.
According to Kailash Agrawal, President – Retail QSR at Haldiram’s, the brand is proud to have been a part of countless Diwali celebrations over the years. He emphasized that Haldiram’s has introduced an exclusive range of festive sweets and gift boxes that blend heritage with indulgence. The campaign reinforces Haldiram’s long-standing connection with Indian festivities, positioning the brand as an integral part of Diwali celebrations for generations.
The “Aap Diwali manate hai, Hum Diwali banate hain!” campaign highlights Haldiram’s blend of tradition and innovation, making it a one-stop destination for all Diwali-related sweet and gifting needs. With its extensive range of premium offerings, Haldiram’s aims to bring festive flavors to homes across India, making the brand an integral part of the celebratory spirit. As Diwali 2025 approaches, Haldiram’s is all set to make the festive season even more special and memorable for its customers.
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