The company’s business is built on a foundation of authentic Indian flavors, quality ingredients, and an extensive product range. Haldiram’s offers a diverse portfolio that includes traditional namkeens (savory snacks) like Aloo Bhujia and Moong Dal, a wide variety of Indian sweets such as Soan Papdi and Gulab Jamun, ready-to-eat meals, frozen foods, bakery items, and even beverages. This broad range caters to diverse tastes and preferences across different regions and demographics.
Haldiram’s has strategically expanded its reach through a multi-pronged approach. They operate their own chain of retail stores and quick-service restaurants across India, providing a direct channel to consumers. Additionally, they have established a robust distribution network, making their products available in supermarkets, local grocery stores, and online platforms, both domestically and internationally. Their early adoption of modern packaging techniques significantly increased the shelf life of their products, facilitating wider distribution.
Innovation in product offerings and adaptation to changing consumer preferences have been crucial to Haldiram’s success. They continuously introduce new products while maintaining the quality and taste of their traditional favorites. Their understanding of regional tastes has led to the creation of region-specific snacks, further solidifying their market presence.
Haldiram’s has also made significant strides in the international market, exporting its products to over 80 countries, catering to the Indian diaspora and local populations. This global expansion has positioned them as a leading Indian food brand worldwide.
Financially, Haldiram’s is a formidable player in the Indian snack food industry. With revenues nearing ₹13,000 crore and a significant market share, they have outperformed many domestic and international competitors. Their consistent growth and profitability have attracted considerable investor interest, with the company’s valuation reaching around $10 billion.
Latest News on Haldiram’s
Temasek Holdings, a Singapore investment firm, has acquired a stake in Haldiram’s, a renowned Indian snack food company.
Singapore’s state investor Temasek has acquired a stake in Haldiram’s, a leading Indian snack food company. This investment marks a significant move by Temasek into the Indian food industry, which is expected to grow substantially in the coming years. Haldiram’s is a well-known brand in India, famous for its traditional sweets and namkeens (savory snacks).
The company has a strong presence in the Indian market, with a wide range of products that cater to diverse tastes and preferences. Haldiram’s has been expanding its operations, both domestically and internationally, and this investment by Temasek is expected to support its growth plans. The investment amount and the stake acquired by Temasek have not been disclosed.
Temasek’s investment in Haldiram’s is a strategic move, as it looks to tap into the growing demand for snack foods in India. The Indian food industry is expected to experience significant growth, driven by increasing consumer spending and a growing middle class. Haldiram’s, with its strong brand presence and wide range of products, is well-positioned to benefit from this growth.
This investment is also a testament to the attractiveness of the Indian market for foreign investors. India has been actively promoting foreign investment, and the food industry has been identified as a key sector for growth. Temasek’s investment in Haldiram’s is expected to bring in fresh capital, expertise, and technology, which will support the company’s expansion plans.
The partnership between Temasek and Haldiram’s is expected to be mutually beneficial. Temasek will gain exposure to the growing Indian food market, while Haldiram’s will benefit from Temasek’s expertise and resources. The investment is also expected to support Haldiram’s plans to expand its international presence, particularly in Southeast Asia and other regions where Temasek has a strong presence.
Overall, Temasek’s investment in Haldiram’s is a significant development in the Indian food industry. It highlights the growing interest of foreign investors in the sector and is expected to support the growth plans of Haldiram’s. As the Indian food industry continues to grow, it is likely that we will see more such investments in the future. With its strong brand presence and wide range of products, Haldiram’s is well-positioned to benefit from the growing demand for snack foods in India and internationally.
This festive season, Haldiram’s forecasts that flavour and demand will catapult Indian sweets into the limelight.
Haldiram’s UK is preparing for a busy period with the upcoming celebration of Diwali, a significant event in the confectionery calendar. The company offers a range of traditional Indian sweets, including gulab jamun and barfi, which are suitable for vegetarians and cater to the South Asian diaspora and UK consumers who embrace Diwali as part of the country’s diverse cultural calendar.
According to Rhea Agarwal, Director of Business Development for the UK and EU, Diwali is the busiest time of year for sweet sales, with shelves emptying faster than at any other time. The purchase of these sweets is not just a transaction, but a tradition that carries a sense of celebration and is often used for gifting to family, friends, and corporate clients.
To cater to the demand, Haldiram’s UK is offering a 10% discount on its products, with free delivery on orders over £50. The range is available through independent retailers and online on the company’s website. With Diwali falling on October 20th this year, Haldiram’s UK is anticipating strong seasonal sales and continued year-round demand for its sweets.
The company’s products are popular not only among the South Asian community but also among UK consumers who are increasingly embracing global flavors. The demand for Haldiram’s sweets reflects the cultural heritage of the South Asian community, as well as the growing appreciation for diverse flavors and traditions in the UK.
Overall, Haldiram’s UK is well-positioned to meet the demand for traditional Indian sweets during Diwali and beyond. With its range of vegetarian options and attractive offers, the company is expected to have a successful season and continue to grow its customer base throughout the year. As the UK’s cultural calendar becomes increasingly diverse, Haldiram’s UK is poised to play a significant role in bringing people together through the joy of traditional Indian sweets.
HealthOK tablet collaborates with Haldiram’s to cater to vegetarian enthusiasts
In celebration of Navratri, a festival where millions of Indians adopt a pure vegetarian diet, HealthOK, a pure vegetarian multivitamin tablet from Mankind, has partnered with Haldiram’s Nagpur, a renowned Indian restaurant and sweets chain. This collaboration aims to promote the health and wellness of vegetarians, with HealthOK reinforcing its position as a trusted pure vegetarian multivitamin brand.
The campaign, which is being executed both online and offline across 76 Haldiram’s stores in Maharashtra, Madhya Pradesh, Gujarat, and Chhattisgarh, seeks to raise awareness about the importance of pure vegetarian health supplements. HealthOK tablets and gummies are now available for purchase at most Haldiram’s stores, making it easier for vegetarians to access essential nutrients.
According to Joy Chatterjee, Vice President of Sales and Marketing at Mankind Consumer Product Private Limited, this partnership is significant as both brands embody the essence of pure vegetarian living. He emphasized that just as people trust Haldiram’s for authentic vegetarian food, HealthOK wants health-conscious individuals to have the same confidence in their pure vegetarian multivitamin tablets.
Neeraj Agrawal, Director of Haldiram’s, expressed excitement about the collaboration, stating that it aligns with their commitment to providing high-quality pure vegetarian food. Together, the brands aim to support individuals in their journey towards a healthier lifestyle, empowering vegetarians to make informed choices that align with their dietary preferences and values.
The partnership highlights the importance of vegetarian nutrition and the need for trustworthy supplements. By joining forces, HealthOK and Haldiram’s are promoting a holistic approach to wellness, one that combines nutritious food with essential supplements. This collaboration is expected to resonate with the millions of Indians who embrace a vegetarian lifestyle, particularly during the Navratri festival. With their combined efforts, HealthOK and Haldiram’s are poised to make a positive impact on the lives of vegetarians, promoting healthier living and wellness.
HealthOK partners with Haldiram’s to launch pure vegetarian multivitamins during Navratri – BW Healthcare World
HealthOK, a prominent player in the healthcare industry, has announced a strategic partnership with Haldiram’s, a renowned food company, to promote pure veg multivitamins during the upcoming Navratri festival. This collaboration aims to provide consumers with a unique and innovative approach to maintaining their health and well-being while observing the traditional fasting period.
Navratri, a nine-day celebration, is a significant event in the Hindu calendar, where devotees fast and follow a strict vegetarian diet. During this period, individuals often face challenges in maintaining their nutritional balance, which can lead to fatigue, weakness, and other health issues. To address this concern, HealthOK and Haldiram’s have joined forces to offer a range of pure veg multivitamins that cater to the specific needs of individuals observing Navratri.
The partnership will enable HealthOK to leverage Haldiram’s extensive distribution network and reach a wider audience, particularly in the northern and western regions of India. Haldiram’s, with its strong presence in the food industry, will help HealthOK to promote its products through various marketing channels, including in-store promotions, social media campaigns, and online advertising.
HealthOK’s pure veg multivitamins are designed to provide essential nutrients, vitamins, and minerals that are often lacking in a vegetarian diet. These supplements are crafted to support overall health and well-being, with a focus on energy, immunity, and digestion. By partnering with Haldiram’s, HealthOK aims to educate consumers about the importance of maintaining a balanced diet during Navratri and provide them with a convenient and effective solution to support their health goals.
The collaboration between HealthOK and Haldiram’s is a significant development in the healthcare industry, as it brings together two established players to promote a unique and relevant product offering. With Navratri approaching, this partnership is expected to generate significant interest among consumers, particularly those following a vegetarian lifestyle. By providing a pure veg multivitamin solution, HealthOK and Haldiram’s are poised to capitalize on the growing demand for health and wellness products in India.
Through this partnership, HealthOK and Haldiram’s aim to create awareness about the importance of nutrition and health during Navratri and provide consumers with a reliable and effective solution to support their well-being. With its strong distribution network and marketing efforts, the collaboration is expected to drive sales and increase brand visibility for both HealthOK and Haldiram’s. Overall, this partnership is a positive development for the healthcare industry, as it promotes a culture of health and wellness, particularly during significant cultural events like Navratri.
Haldiram’s has opened its inaugural overseas restaurant in Dubai, United Arab Emirates.
Haldiram’s, a renowned Indian snacking brand, has launched its first international restaurant in Dubai, United Arab Emirates. The restaurant, located in Bur Dubai, offers a modern dine-in and quick-service experience, showcasing authentic Indian flavors and unparalleled quality. Founded in 1937 in Rajasthan, Haldiram’s aims to connect with the Indian diaspora in Dubai through its slogan “Come home to Haldiram’s,” delivering home-cooked Indian flavors.
The Dubai restaurant has a seating capacity of 110 guests and features a diverse menu, including popular Indian dishes such as Raj Kachori, Choley Bhature, and North and South Indian specialties. The menu also includes traditional Indian sweets like Motichoor Ladoo, Kesar Rasmalai, and Kaju Katli. To enhance the dining experience, the restaurant has introduced table service.
Haldiram’s director and owner, Pankaj Agarwal, expressed excitement about launching the brand’s first international outlet in Dubai, a city known for its culinary diversity. He stated that the brand aims to provide authentic Indian cuisine with unmatched hospitality, marking the beginning of their expansion journey. The president of Haldiram’s retail and quick-service restaurant, Kailash Agarwal, added that Dubai’s diverse cultural landscape makes it an ideal location to showcase the richness of Indian cuisine to a global audience.
This launch comes amid reports that Singapore’s state-owned investment company, Temasek Holdings, is in preliminary discussions to acquire a 10% to 15% stake in Haldiram Snacks, potentially valuing the Indian snack manufacturer at $11 billion. The launch of Haldiram’s first international restaurant in Dubai marks a significant milestone in the brand’s expansion plans, with plans to enter more international locations in the future.
The restaurant’s opening is expected to cater to the large Indian diaspora in Dubai, as well as to introduce authentic Indian flavors to the local and international community. With its unique blend of dine-in and quick-service formats, Haldiram’s aims to provide a memorable dining experience, showcasing the best of Indian cuisine. As the brand continues to expand globally, it is likely to attract significant attention from investors and food enthusiasts alike.
Recent Updates
Haldiram’s has launched its inaugural overseas location in Dubai, as reported by ETHospitalityWorld.
Haldiram’s, a renowned Indian snacking brand, has launched its first international outlet in Dubai, marking a significant milestone in its expansion journey. The restaurant, located in Manazil Al Raffa, Bur Dubai, offers a modern-day dine-in and quick-service experience, showcasing authentic Indian flavors. With a seating capacity of 110, the outlet features a specially curated menu, including chaat favorites, Indian snacks, North and South Indian cuisine, and an array of traditional sweets.
The launch of this flagship international outlet solidifies Haldiram’s position as a global ambassador of Indian cuisine. The brand aims to deliver the flavors customers love on an international scale, staying true to its core value of “FOOD.” According to Pankaj Agarwal, director and owner of Haldiram’s, “Dubai is a booming hub of culinary diversity, and we are elated to launch our first international outlet in this iconic destination.”
The outlet introduces table service to enhance customer convenience, providing a more comfortable dining experience. Kailash Agarwal, president of retail and QSR at Haldiram’s, added, “We are excited to enter the Dubai market with our unique restaurant format, which blends dine-in and quick-service to reach our audience in Dubai.” The launch is a strategic move to showcase the richness of Indian cuisine to a global audience, with Dubai being a melting pot of cultures and a perfect stage for the brand.
The expansion into the UAE market is a significant step for Haldiram’s, as it continues to redefine how Indian food is relished worldwide. With its rich legacy of bringing authentic Indian flavors to people, the brand is poised to make a mark in the international culinary scene. The launch of the Dubai outlet is just the beginning of Haldiram’s expansion journey, with plans to bring the brand to more international locations in the near future. As of February 27, 2025, this milestone marks a new chapter in Haldiram’s history, solidifying its position as a leading global ambassador of Indian cuisine.
Parle retains top spot in India’s FMCG sector for 13 years running, according to recent findings.
The 13th edition of the Brand Footprint India report, released by Worldpanel by Numerator, provides valuable insights into the country’s most chosen FMCG brands. The report is based on Consumer Reach Points (CRPs), which combine population, penetration, and purchase frequency to provide a comprehensive view of consumer choices.
In the in-home category, Parle retained its top spot for the 13th consecutive year with 8,605 million CRPs, followed closely by Britannia with 8,241 million CRPs. Amul secured third place with 6,517 million CRPs. Notably, Surf Excel entered the top five for the first time, rising from 8th in 2023 to 5th in 2025. Haldiram’s also made a significant jump, entering the top 10 in-home rankings at 10th place with 2,513 million CRPs.
The report highlighted several brand-specific growth stories, including Balaji, which added 10 million new shoppers and grew CRPs by 22% through expanded rural presence and smaller pack sizes. Everest recorded a 10% CRP increase by reaching seven million additional shoppers, while Goodknight saw 14% CRP growth through new mosquito-repellent products.
In the out-of-home (OOH) rankings, Britannia retained the top position with 655 million CRPs, followed by Haldiram’s with 510 million CRPs. Snacking brands continued to dominate the category, with Balaji and Amul being standout performers with 41% and 19% CRP growth, respectively.
The report noted that FMCG brand choices in India continued to grow in 2024, albeit at a slower rate than in 2023. The deceleration was primarily driven by a slowdown in the foods and beverages sector. However, smaller brands recorded higher CRP growth, aided by innovation, rural outreach, and niche product development.
A key trend noted in the report was the differential growth between larger and smaller brands. While established names showed signs of plateauing, smaller brands recorded higher CRP growth. The report also reaffirmed that the fastest-growing brands were those investing in innovation, affordability, and market expansion.
The Top 10 in-home FMCG brands in India for 2025 were Parle, Britannia, Amul, Clinic Plus, Surf Excel, Tata Consumer Products, Sunfeast, Nandini, Haldiram’s, and Aavin. For OOH, the rankings were led by Britannia, followed by Haldiram’s, Cadbury, Balaji, Parle, Amul, Lay’s, Kurkure, Sunfeast, and Bingo.
The report underlined India’s distinct consumption pattern, where homegrown and regional players continue to challenge multinational incumbents. The steady rise of Haldiram’s and Balaji reflected both the enduring strength of snacking and the ability of regional companies to scale nationally.
The report suggested that established players such as Parle and Britannia continue to lead by sheer scale, but their growth is increasingly being tested by challenger brands. Innovation and adaptability appear to be the defining characteristics of brands making the most headway.
For advertisers and marketers, the report’s findings serve as a reminder of the importance of shopper expansion strategies in a slowing but resilient market. Brands that manage to extend their consumer base appear better positioned to withstand both global uncertainty and domestic competition. Ultimately, the report reaffirms that consumer choice remains the most reliable test of a brand’s strength.
Indian regulator CCI approves Alpha Wave Global’s bid to purchase a stake in Haldiram Snacks Food, according to the Press Trust of India.
Alpha Wave Global, a private equity firm, has received approval from the Competition Commission of India (CCI) to acquire a stake in Haldiram Snacks, a leading Indian food company. This development marks a significant milestone in the investment journey of Alpha Wave Global, which has been actively seeking opportunities in the Indian market.
Haldiram Snacks is a well-known brand in India, famous for its traditional snacks and sweets. The company has a strong presence in the domestic market and has been expanding its operations globally. With a rich history and a loyal customer base, Haldiram Snacks is an attractive investment opportunity for private equity firms like Alpha Wave Global.
The CCI approval is a crucial step in the acquisition process, as it ensures that the investment does not violate any competition laws in India. The CCI is responsible for promoting competition and preventing anti-competitive practices in the country. By granting approval, the CCI has indicated that the acquisition is unlikely to have an adverse impact on competition in the Indian market.
Alpha Wave Global’s investment in Haldiram Snacks is expected to provide the company with the necessary funds to expand its operations and explore new business opportunities. The private equity firm has a strong track record of investing in consumer-focused businesses, and its expertise is likely to benefit Haldiram Snacks in its future growth plans.
The acquisition is also a testament to the growing interest of private equity firms in the Indian food industry. India’s food market is expected to grow significantly in the coming years, driven by increasing demand from a growing middle class and a rising preference for packaged foods. Haldiram Snacks, with its strong brand and diverse product portfolio, is well-positioned to capitalize on this trend.
Overall, the CCI approval for Alpha Wave Global’s acquisition of a stake in Haldiram Snacks is a positive development for both parties. It paves the way for the private equity firm to invest in a leading Indian food company and provides Haldiram Snacks with the necessary funds to drive its growth plans. As the Indian food industry continues to evolve, it will be interesting to see how this partnership shapes the future of Haldiram Snacks and the broader industry.
Indians outraged as Parle-G is priced at Rs 390 in a Walmart US store, as seen in a viral video
A recent video featuring an Indian expat, Rajat, exploring a Walmart store in Dallas, Texas, has gone viral on the internet. In the video, Rajat showcases the various Indian products available at the store, including Royal brand lentils, Haldiram’s snacks, Parle biscuits, and an assortment of spices and sauces. He also lists the prices of these products, which range from $4 to $4.5. The video highlights the availability of Indian products in the US and has sparked interest among Indians living abroad and those curious about international grocery shopping.
The video begins with Rajat introducing the products and their prices, stating that Royal brand lentils, such as masoor dal and moong dal, cost around $4 each. He also mentions that Haldiram’s khatta meetha namkeen and aloo bhujia are priced at $4 each, while Parle’s Hide & Seek biscuits cost around $4.5. The shelves are stocked with a variety of other Indian products, including Parle-G, Good Day, biryani masala, tandoori masala, butter chicken sauce, and more.
The video has elicited mixed reactions from social media users, with some expressing surprise at the availability of Indian products in the US and others shocked by the high prices compared to India. Many users have commented on the video, stating that the products are overpriced and that they are better off shopping in India. Others have compared prices to those in other countries, such as Canada, and noted that imported goods often cost more due to shipping, customs, and demand from the large Indian diaspora.
The video has sparked a lively discussion about the prices of Indian products in the US and the demand for these products among the Indian expat community. While some users have expressed dissatisfaction with the prices, others have acknowledged that the availability of these products in the US is a convenience for those who crave Indian food and ingredients. The video has also highlighted the growing demand for international grocery shopping and the efforts of retailers like Walmart to cater to the needs of diverse communities. Overall, the video has provided a fascinating glimpse into the world of international grocery shopping and the complexities of pricing and demand for Indian products in the US.
Parle holds the number one position as India’s most preferred in-home fast-moving consumer goods brand for the 13th consecutive year.
The Worldpanel Brand Footprint India 2025 report, released by Worldpanel by Numerator, has revealed the most chosen FMCG brands in India, both in-home and out-of-home. The report’s rankings are based on Consumer Reach Points (CRPs), which combine population, penetration, and purchase frequency. Parle has secured the top spot in the in-home category for the 13th consecutive year with 8,605 million CRPs, followed closely by Britannia with 8,241 million CRPs. Amul retained third place with 6,517 million CRPs.
In the out-of-home (OOH) category, Britannia retained the top position for the third straight year with 655 million CRPs. Haldiram’s followed with 510 million CRPs, while Cadbury, Balaji, and Parle completed the top five. Snacking brands dominated the OOH category, with Balaji and Amul being standout performers with 41% and 19% CRP growth, respectively.
The report highlights the growth of smaller and emerging players in the Indian FMCG market, with regional and challenger brands steadily gaining ground. The top 10 in-home FMCG brands in India for 2025 included Parle, Britannia, Amul, Clinic Plus, and Surf Excel, while the top 10 OOH FMCG brands included Britannia, Haldiram’s, Cadbury, Balaji, and Parle.
The report notes that India’s FMCG landscape is characterized by slower overall growth, but stronger opportunities for smaller and regional players. Established leaders are retaining dominance, but facing rising competition. The OOH market is defined by snacks, but showing room for diversification. The report’s findings suggest that brands that manage to extend their consumer base through innovation, new formats, or deeper rural reach are better positioned to withstand global uncertainty and domestic competition.
The managing director of Worldpanel by Numerator, K Ramakrishnan, stated that consumer choice remains the most reliable test of a brand’s strength. He noted that India continues to stand out as a growth-positive market compared to global trends, with much of the momentum coming from smaller and emerging players. The report’s findings serve as a reminder of the importance of shopper expansion strategies in a slowing but resilient market. Ultimately, the report suggests that the key to success in the Indian FMCG market lies in understanding and adapting to the changing consumer preferences and habits.
Haldiram’s is introducing authentic Indian tastes to the UK market through a six-week product sampling initiative.
This summer, the popular Indian snack brand, Haldiram’s, is launching a six-week sampling campaign in the UK. The campaign aims to introduce authentic Indian flavors to UK consumers by offering thousands of free samples at various retailer locations. The goal is to give people a chance to experience why Haldiram’s has been a beloved snack brand in India for over 80 years.
The sampling campaign is focused on showcasing the brand’s commitment to quality and authenticity. Haldiram’s products are made with natural ingredients, are fully vegetarian, and almost all of them are free from preservatives or additives. The brand is highlighting its famous recipes and inviting consumers to experience the unique flavors of India.
The campaign has already begun at select stores in the UK, including locations in Rayners Lane, Hounslow, and Reading. Over the coming weeks, the campaign will expand to other locations, giving more people the opportunity to try Haldiram’s products. By putting flavor first, Haldiram’s is meeting consumers where they are and inviting them to discover the authentic taste of India.
The sampling campaign is a great way for Haldiram’s to connect with UK consumers and build brand awareness. By offering free samples, the brand is able to showcase its products and give people a chance to experience the unique flavors of India. With its commitment to quality and authenticity, Haldiram’s is well-positioned to become a favorite snack brand in the UK, just as it has been in India for over 80 years.
Overall, Haldiram’s six-week sampling campaign is an exciting opportunity for UK consumers to discover the authentic flavors of India. With its focus on quality, authenticity, and natural ingredients, Haldiram’s is a brand that is sure to resonate with consumers who are looking for a unique and delicious snacking experience. As the campaign continues to roll out across the UK, it will be interesting to see how consumers respond to the brand’s offerings and whether Haldiram’s can become a staple in UK households.
Temasek looks to invest in additional Indian family-owned companies following its investment in Haldiram’s.
Singapore’s state investor Temasek is looking to increase its investments in Indian family-run businesses, according to Vishesh Shrivastav, managing director of Temasek’s India investment team. This comes after Temasek invested $1 billion in Haldiram’s, a popular domestic snacks company, in March. The investment gave Temasek a 10% stake in the company at a valuation of around $10 billion. Family businesses in India have become attractive to global investors due to their strong domestic brands, loyal customers, and multigenerational legacies.
Temasek has a history of investing in Indian family-run businesses, including Manipal Hospitals and Dr Agarwal’s Health Care. In April 2023, Temasek spent $2 billion to raise its stake in Manipal Hospitals to 59% from 18%, and later sold a minority stake to other investors while retaining majority control. When asked about a possible public offering for Manipal Hospitals, Shrivastav described the company as “eminently listable” but did not elaborate.
India has been Temasek’s best-performing market over the last decade, driven by the country’s rapid economic growth and strong IPO market. In 2025, India became the second-largest IPO market, and Temasek remains optimistic about the country’s prospects. The company aims to invest up to $10 billion in India over a three-year horizon, and has already invested over $3 billion in the country over the past year.
Temasek’s interest in Indian family-run businesses is driven by their potential for long-term value creation. The company is keen to partner with more family-owned businesses to drive growth and expansion. While Temasek did not name any specific potential targets, its investment in Haldiram’s and Manipal Hospitals demonstrates its commitment to the Indian market. With its positive outlook for India and its goal of investing up to $10 billion in the country, Temasek is likely to continue to be a major player in India’s business landscape.
Parle retains its top spot as India’s most preferred in-home fast-moving consumer goods brand, while Britannia secures a triple win in the out-of-home category.
The 13th edition of Worldpanel by Numerator’s Brand Footprint India report has been released, ranking the most chosen FMCG brands in India based on Consumer Reach Points (CRP). The report reveals that FMCG brand choices in India continued to grow in 2024, although at a slower rate than the previous year. This deceleration was largely driven by a slowdown in the foods and beverages sector. Despite this, India’s post-pandemic market remains more growth-positive than global averages, with a 60:40 ratio of growth compared to a 50:50 global average.
The report highlights that smaller brands recorded higher CRP growth in 2024, while larger brands experienced slower growth rates. In the in-home category, Parle retained its top position with 8,605 million CRPs, followed by Britannia, Amul, Clinic Plus, and Surf Excel. Notable gains were recorded by Surf Excel, Haldiram’s, and Godrej Expert, with Balaji, Everest, Goodknight, Wagh Bakri, and Godrej Expert Crème being standout growth stories.
In the out-of-home category, Britannia retained its leadership with 655 million CRPs, followed by Haldiram’s, Cadbury, Balaji, and Parle. Strong performers included Balaji and Amul, with the top 5 remaining dominated by snacking brands. The report suggests that consumer choice remains a reliable test of a brand’s strength and that India’s market remains vibrant with regional and challenger brands gaining ground.
According to K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator, “Consumer choice remains the most reliable test of a brand’s strength, and Brand Footprint has consistently captured this reality for over a decade.” The report reaffirms that growth comes from expanding the shopper base, whether through innovation, new formats, or deeper rural reach. While larger brands are experiencing a slowdown, smaller and emerging players are driving much of the momentum in the Indian market.
The report’s findings have significant implications for FMCG brands operating in India, highlighting the importance of innovation, distribution expansion, and rural reach in driving growth. As the Indian market continues to evolve, it is likely that smaller and regional brands will play an increasingly important role in shaping the country’s FMCG landscape.
Hyderabad’s most beloved restaurant introduces an exciting new menu lineup
Hyderabad’s beloved eatery, Haldiram, has introduced a new Chinese Mania menu, offering a range of Indo-Chinese dishes that are sure to delight foodies in the city. Known for its consistency, hygiene, and vegetarian promise, Haldiram’s has brought the bold and saucy flavors of Indo-Chinese cuisine to its outlets across the city. The new menu features five popular dishes, including Chilli Paneer, Veg Manchurian, Veg Fried Rice, Chilli Garlic Spring Rolls, and Veg Manchow Soup.
Each dish is made with high-quality ingredients and is fully vegetarian, ensuring that customers can enjoy the flavors of Indo-Chinese cuisine without compromising on their dietary preferences. The menu is designed to be comforting and pocket-friendly, making it an ideal option for those looking for a quick bite or a family dinner. The dishes are priced between Rs. 119 and Rs. 349, making it an affordable option for foodies.
The Chinese Mania menu is now available at major Haldiram’s locations in Hyderabad, including Lingampally, Malakpet, SP Road, Secunderabad, Banjara Hills, and Gachibowli. These outlets will continue to serve their classic Indian offerings, with the added twist of Chinese food options. Haldiram’s has always been a favorite among Hyderabadis, and the introduction of the Chinese Mania menu is sure to further enhance its popularity.
Hyderabad has a long-standing love affair with Indo-Chinese dishes, and Haldiram’s has tapped into this trend by offering a range of dishes that cater to this preference. With its emphasis on quality, affordability, and vegetarian preparation, Haldiram’s Chinese Mania menu is sure to be a hit among foodies in the city. Whether you’re a fan of spicy dishes or comfort food, the Chinese Mania menu has something for everyone. So, the next time you’re at your nearest Haldiram’s outlet, be sure to skip the usual and try something new from the Chinese Mania menu.
Haldiram’s breaks into top 10, Parle leads as most preferred FMCG brand: Report by Worldpanel from Numerator
According to the latest report by Worldpanel by Numerator, Parle remains the most chosen in-home brand in India for the 13th consecutive year, followed by Britannia, Amul, Clinic Plus, and Surf Excel. In out-of-home consumption, Britannia took the top spot for the third year in a row, followed by Haldiram’s, Cadbury, Balaji, and Parle. The report ranks FMCG brands based on consumer reach points (CRPs), which consider actual purchases made by consumers and their frequency.
The report highlights that while overall FMCG brand choices in India grew at a slower rate in 2024, with 120 billion CRPs compared to 115 billion CRPs in 2023, smaller brands grew nearly twice as fast as larger brands. Notable movers include Balaji, which recorded a 26% increase in penetration and added 10 million new shoppers, and Everest, which added 7 million shoppers and increased its penetration by 28%. Other brands that made significant gains include Godrej’s Good Knight and Expert Crème, as well as Wagh Bakri.
In the beverage segment, Amul led the market with its range of milk-based drinks, followed by Thums Up, Frooti, Sprite, and Maaza. The report’s findings suggest that India remains a growth-positive market, driven by smaller and emerging players. The key to growth lies in expanding the shopper base through innovation, new formats, or deeper rural reach. While larger brands are experiencing a slowdown, regional and challenger brands are steadily gaining ground.
The food and beverage sector saw lower growth in 2024, with a 7% and 6% increase, respectively, compared to more than twice that rate in 2023. However, brands like Surf Excel and Haldiram’s made significant strides, with Surf Excel breaking into the top five in-home brands for the first time and Haldiram’s entering the top 10. The report’s managing director, K Ramakrishnan, emphasized that the market remains vibrant, with opportunities for growth and innovation, particularly for smaller and regional brands. Overall, the report provides insights into the evolving FMCG landscape in India, highlighting the importance of adaptability and innovation in a competitive market.
Popular restaurant chain introduces Avocado Delight Menu, tailored to Indian tastes
Haldiram’s, a renowned Indian food chain, has introduced a new menu featuring avocado as the main ingredient. The menu includes five innovative dishes: Avocado Cold Sandwich, Avocado Cheese Grilled Sandwich, Avocado & Paneer Wrap, Avocado Sev Puri, and Avocado Chatpata Paneer Tikka. This launch is a result of the company’s efforts to blend traditional Indian flavors with modern and healthy ingredients. The new menu is a perfect blend of health and indulgence, catering to the evolving food preferences of modern India.
To mark the launch of this new menu, Haldiram’s hosted an exclusive event at their flagship outlet in Pacific Mall, Pitampura, on May 13, 2025. The event saw enthusiastic participation from leading food and lifestyle media, influencers, and wellness enthusiasts, who got to experience the new avocado creations through a curated tasting session. The session featured discussions on the idea behind the menu, the creative process, and the challenges of integrating avocado into Indian cuisine.
According to Mr. Kailash Agarwal, President – Retail & QSR, Haldiram’s, the company is committed to innovating while staying true to its Indian culinary roots. He mentioned that the collaboration with the World Avocado Organisation has allowed them to introduce a global superfood in a uniquely Indian way. Zac Bard, Chairman of the World Avocado Organisation, expressed his excitement about partnering with Haldiram’s to introduce avocados into traditional Indian snack foods. He highlighted the growing demand for healthy and nutritious food in India and the potential for avocados to become a staple in Indian cuisine.
The new avocado range is now available across all Haldiram’s outlets in Delhi NCR. Haldiram’s is a legacy brand that has been around since 1937 and has transformed traditional Indian snacking with its innovative spirit and quality-driven approach. With a strong presence across India and global markets, Haldiram’s continues to delight generations of food lovers. The World Avocado Organisation, a non-profit organization, promotes the consumption of avocados based on their nutritional value and recognized health benefits, and this partnership marks the start of an exciting culinary journey for both parties.
Haldiram’s introduces Wheeler QSR at Vijayawada Railway Station to enhance the dining experience.
Harajuku Tokyo Café & Bakehouse, a popular Japanese-inspired restaurant from Delhi, has opened its first location in Mumbai at Jio World Drive. Founded by Gaurav Kanwar in 2021, the brand has evolved from a quick-service café to a full-service restaurant and bar. The Mumbai location is divided into two connected spaces: a 72-seat café and bar, and a 12-seat bakehouse. The main restaurant offers a unique Kaiten Zushi experience with an open sushi bar during the day, and transforms into an izakaya-style setting at night with sake bombs and interactive bar service.
The design of the restaurant reflects Tokyo’s visual energy, with manga murals, neon signage, and holographic elements. The Bakehouse, on the other hand, features a softer, pastel-toned space with live baking and a pet-friendly menu. Chef Raaghav Jandroia leads the kitchen, focusing on balanced flavors and innovative traditional techniques. The menu includes a range of dishes, such as sushi rolls, street-style dishes, robata-grilled items, and ramen. The bar program, created by consultant Fay Antoine Barretto, offers a range of unique drinks inspired by Japanese pop culture and nightlife.
The Bakehouse continues the brand’s focus on bakery items, with signature jiggly pancakes, cheesecakes, and boba teas. The live baking counter and playful interiors add to the immersive experience. With this opening, Harajuku Tokyo Café aims to create a multi-sensory dining and bar experience that combines food, design, and culture, setting itself apart from conventional hospitality formats. The brand’s founder, Gaurav Kanwar, is excited to bring the Harajuku experience to Mumbai, a city that thrives on culture, energy, and design.
The restaurant’s unique features, such as the conveyor belt sushi and izakaya-style nights, are expected to attract a wide range of customers. The pet-friendly menu and live baking counter in the Bakehouse are also likely to be popular among families and pet owners. With its immersive and interactive experience, Harajuku Tokyo Café & Bakehouse is set to become a must-visit destination in Mumbai’s dining scene. The brand’s commitment to innovation, quality, and customer experience is evident in every aspect of the restaurant, from the design to the menu and bar program. Whether you’re a foodie, a fan of Japanese culture, or just looking for a unique dining experience, Harajuku Tokyo Café & Bakehouse is definitely worth a visit.
Temasek seeks to invest in additional Indian family-owned companies following its investment in Haldiram’s.
Singapore’s state investor Temasek is seeking to increase its investments in Indian family-run businesses, according to Vishesh Shrivastav, managing director of Temasek’s India investment team. This comes after Temasek invested $1 billion in Haldiram’s, a popular domestic snacks company, in March. Family businesses in India have become attractive to global investors due to their strong domestic brands, loyal customers, and multigenerational legacies.
Temasek has previously invested in several Indian businesses that were once family-run, including Manipal Hospitals and Dr Agarwal’s Health Care. The company is keen to partner with more family-owned businesses to drive long-term value creation. In April 2023, Temasek spent $2 billion to increase its stake in Manipal Hospitals to 59% from 18%, and later sold a minority stake to other investors while retaining majority control.
Shrivastav described Manipal Hospitals as “an eminently listable company,” but did not elaborate on plans for a potential public offering. India remains Temasek’s best-performing market over the last decade, driven by the country’s rapid economic growth and large IPO market. Temasek has invested over $3 billion in India in the past year and aims to invest up to $10 billion in the country over the next three years.
Temasek’s interest in Indian family-run businesses is part of a broader trend of global investors seeking to tap into the country’s growing consumer sector. With its strong brands and loyal customer base, India’s family-run businesses offer attractive opportunities for investors seeking long-term growth and returns. As the Indian economy continues to grow, it is likely that Temasek and other global investors will increase their investments in the country’s family-run businesses.
Temasek’s investment strategy in India is focused on partnering with family-owned businesses to drive long-term value creation. The company is looking to invest across the value chain, from early-stage startups to established companies. With its significant resources and investment expertise, Temasek is well-positioned to help Indian family-run businesses expand and grow, both domestically and internationally. As the Indian economy continues to evolve, it is likely that Temasek and other global investors will play an increasingly important role in shaping the country’s business landscape.
Visit Haldiram’s near the British Museum’s Indian exhibit for a taste of Desi culture in the heart of London.
The British Museum, one of London’s most iconic cultural institutions, has welcomed a unique and delicious addition to its premises: Haldiram’s, a renowned Indian sweet shop from Bikaner, Rajasthan. For a limited time, visitors to the museum can indulge in traditional Indian sweets and snacks, such as gulab jamuns, kaju katlis, and laddus, in the midst of ancient artifacts and historical exhibits.
Haldiram’s arrival at the British Museum is a significant milestone for the brand, which started as a small sweet shop in 1937. The company has expanded its presence in the UK, setting up a production unit in Southall in 2018, where they produce a range of fresh sweets, snacks, and frozen goods. By partnering with the British Museum, Haldiram’s aims to showcase Indian culture and cuisine to a wider audience, placing it at the heart of London’s cultural landscape.
The initiative is led by Rhea Agarwal, the young and dynamic leader of Haldiram’s UK operations, who is determined to build on the brand’s legacy. The company has already achieved significant success, including a $1 billion global funding haul earlier this year. With plans to open a flagship London restaurant by the end of 2025, Haldiram’s is set to become a major player in the UK’s food scene.
The presence of Haldiram’s at the British Museum is not just about selling food; it’s about creating moments and memories for visitors. The combination of history, culture, and cuisine is a unique and exciting experience that is sure to leave a lasting impression. As visitors queue to view the museum’s exhibits, they will be greeted by the enticing aromas of cardamom, ghee, and sugar syrup, tempting them to try a taste of India.
The collaboration between Haldiram’s and the British Museum is a testament to the power of food to bring people together and transcend cultural boundaries. It’s a celebration of Indian cuisine and culture, and a reminder that food is an integral part of our shared human experience. Whether you’re a foodie, a history buff, or simply looking for a unique experience, Haldiram’s at the British Museum is definitely worth a visit. So, be sure to stop by and indulge in a sweet treat or two – you might just find that the sweets queue is longer than the one for the Elgin Marbles!
Haldiram’s launches festive ‘Teej ki Meethi Lehar’ initiative
Haldiram’s, a renowned Indian confectionery and food company, has launched its latest festive campaign, “Teej ki Meethi Lehar”, to celebrate the occasion of Teej. As part of this campaign, Haldiram’s has curated a special range of ghewar and feni gifting hampers that are perfect for gifting to loved ones during the festive season. The hampers include the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper, each of which offers a selection of traditional Indian sweets and snacks.
The ghewar and feni hampers feature a variety of indulgent flavors, including malai ghewar, kesar ghewar, kaju cream ghewar, rose ghewar, and white and kesar feni. These sweet treats are sure to delight friends and family during the Teej celebrations. According to Kailash Agarwal, President – Retail QSR at Haldiram’s, the company is committed to celebrating Indian cultural heritage and festivals through its signature creations. The “Teej ki Meethi Lehar” campaign is dedicated to spreading happiness and togetherness during the Teej festival.
The campaign is a thoughtful way for Haldiram’s to connect with its customers and help them celebrate the occasion with their loved ones. The company’s festive hampers are carefully curated to provide a taste of traditional Indian sweets and snacks, making them an ideal gift for friends and family during Teej. With its “Teej ki Meethi Lehar” campaign, Haldiram’s aims to bring people together and create sweet memories during the festive season. The company’s commitment to celebrating Indian cultural heritage and festivals is evident in its thoughtful and delicious creations, which are sure to delight customers of all ages. Overall, Haldiram’s “Teej ki Meethi Lehar” campaign is a great way to celebrate the spirit of Teej and indulge in the rich flavors of Indian sweets and snacks.
CCI Approves Alpha Wave’s Acquisition of Stake in Haldiram Snacks – Construction World
The Competition Commission of India (CCI) has approved the acquisition of a stake in Haldiram Snacks Private Limited by Alpha Wave Ventures. This development is significant for the Indian snack food industry, as Haldiram’s is a well-established and beloved brand. The CCI’s approval paves the way for Alpha Wave Ventures to expand its portfolio in the Indian market.
Haldiram Snacks is a leading manufacturer of traditional Indian snacks, with a strong presence in the domestic market. The company has a diverse product range, including namkeens, sweets, and other snack items. With its rich history and widespread consumer base, Haldiram’s is an attractive investment opportunity for private equity firms and venture capitalists.
Alpha Wave Ventures is a global private equity firm that invests in high-growth companies across various sectors. The firm has a strong track record of investing in successful Indian startups, including Byju’s, Ola, and Flipkart. By acquiring a stake in Haldiram Snacks, Alpha Wave Ventures aims to leverage its expertise and resources to support the company’s expansion plans.
The investment is expected to boost Haldiram Snacks’ growth trajectory, enabling the company to explore new markets, enhance its product offerings, and improve its operational efficiency. With Alpha Wave Ventures’ support, Haldiram’s can accelerate its plans to expand its distribution network, both domestically and internationally.
The CCI’s approval of the stake acquisition is subject to certain conditions, which Alpha Wave Ventures must comply with to ensure that the investment does not adversely affect competition in the Indian snack food market. The regulator has imposed conditions to prevent any potential anti-competitive practices and to ensure that Haldiram Snacks continues to operate independently.
The investment in Haldiram Snacks is a testament to the growing interest of private equity firms in the Indian food and beverage industry. With the increasing demand for traditional Indian snacks and the rising popularity of e-commerce platforms, the Indian snack food market is poised for significant growth. The partnership between Alpha Wave Ventures and Haldiram Snacks is expected to create new opportunities for the company and contribute to the development of the Indian snack food industry as a whole.
Overall, the CCI’s approval of Alpha Wave Ventures’ stake acquisition in Haldiram Snacks is a positive development for the Indian snack food industry. The investment is expected to support the growth of a leading Indian brand, enhance competition, and create new opportunities for innovation and expansion.
Haldiram’s launches ‘Teej ki Meethi Lehar’ initiative, offering specially curated Ghewar and Feni hampers for gifting.
Haldiram’s, a leading Indian sweets and snacks brand, has launched a new festive campaign called “Teej ki Meethi Lehar” to celebrate the festival of Teej. Teej is a traditional Indian festival that marks the arrival of monsoons and celebrates the bond of love and tradition. As part of the campaign, Haldiram’s has created a special range of Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper.
These hampers feature an assortment of traditional Indian sweets, such as Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, and White and Kesar Feni. The sweets are carefully curated to radiate indulgent flavors and are perfect for gifting to loved ones during the festival. According to Kailash Agarwal, President – Retail QSR at Haldiram’s, the campaign is dedicated to spreading happiness and togetherness during Teej.
Haldiram’s is known for celebrating Indian cultural heritage and festivals through its signature creations, and the “Teej ki Meethi Lehar” campaign is no exception. The brand is excited to bring joy to its customers and their loved ones through these thoughtfully curated festive hampers. The hampers can be purchased at all Haldiram’s stores and restaurants, on the official website, and can also be delivered through Zomato.
The launch of the “Teej ki Meethi Lehar” campaign is a great opportunity for customers to experience the rich flavors and traditions of Indian sweets and snacks. With its wide range of offerings, Haldiram’s is poised to make this Teej festival even more special and memorable for its customers. Overall, the campaign is a testament to Haldiram’s commitment to celebrating Indian culture and tradition, and its dedication to bringing people together through the joy of food.
Family offices of Haldiram’s and Lotus Herbals invest in Physis Capital through limited partner cheques.
Physis Capital, a venture capital firm founded by the creators of Inflection Point Ventures (IPV), has successfully raised ₹200 crore ($23.2 million) for its debut fund. The firm aims to reach its final close by early 2026, with a target of securing additional investments over the next six to nine months. The fund has already garnered commitments from notable family offices, including those of Haldiram’s and Lotus Herbals, as well as financial institutions such as SUD Life Insurance and Narayana Nethralaya.
Physis Capital was established by Vinay Bansal, Ankur Mittal, and Mitesh Shah, the founding partners of IPV. The firm launched its maiden fund in 2022 with a target of raising $50 million and achieved its first close in May 2023. The venture capital firm focuses on investing in tech-driven startups, specifically those in the pre-Series A to Series B rounds. Physis Capital typically invests between $1-1.5 million in its initial investment, with the possibility of follow-on investments ranging from $1-4 million in high-performing startups.
To date, Physis Capital has invested in three companies: Ben & Gaws, a manufacturing-tech startup; CTPL, an edtech firm; and STAGE, an OTT platform. The firm has a pipeline of eight potential deals, spanning sectors such as healthtech, fintech, consumer brands, and quick commerce. It anticipates issuing term sheets for three or four startups within the next two quarters. By the first half of 2026, Physis Capital expects to have built a portfolio of over 15 companies.
According to Vinay Bansal, General Partner at Physis Capital, the firm is well-positioned to support the next generation of high-impact startups in India, thanks to the strong backing of marquee investors and its founder-first investing approach. With its maiden fund, Physis Capital aims to provide critical funding and guidance to innovative startups, enabling them to scale and achieve their growth potential.
Haldiram’s Ransomware Breach: A Comprehensive Guide to the Cyber Attack and Protecting Your Information
The threat of ransomware has become a significant concern globally, with recent attacks highlighting its devastating impact. Ransomware is a type of malware that infects computers, encrypts files, and demands a ransom in exchange for the decryption key. If the ransom is not paid, the files remain encrypted, and the threat actor may demand additional payments or delete the data. Ransomware can spread to connected systems, including shared storage drives and other accessible computers.
Ransomware is commonly delivered through phishing emails or drive-by downloads, which can be triggered by clicking on malicious links or opening attachments. To protect against ransomware, it is essential to back up computer systems and important files regularly and store them separately, such as on an external hard drive. Organizations should also provide cybersecurity awareness training to their personnel, including phishing assessments.
To prevent ransomware infections, individuals and organizations should update and patch their computer systems, use caution when clicking on links or entering website addresses, and be wary of opening email attachments. Keeping personal information safe, verifying email senders, and staying informed about recent cybersecurity threats are also crucial. Using and maintaining preventative software programs, such as antivirus software and firewalls, can also help reduce the risk of infection.
In the event of a ransomware infection, it is essential to isolate the infected system, turn off other computers and devices, and secure backups. Removing the infected system from all networks and disabling its wireless and Bluetooth capabilities can help prevent further damage. Powering off and segregating infected computers and devices can also allow for the recovery of partially encrypted files.
To respond to a ransomware infection, it is recommended to follow these steps:
1. Isolate the infected system and remove it from all networks.
2. Turn off other computers and devices that shared a network with the infected system.
3. Secure backups and ensure they are offline and secure.
4. Contact a cybersecurity expert or IT professional for assistance.
5. Do not pay the ransom, as it does not guarantee the recovery of encrypted files and may encourage further attacks.
By taking these precautions and being aware of the risks, individuals and organizations can reduce the threat of ransomware and protect their data and networks from these devastating attacks.
U.P. cabinet nods to provide letter of comfort to Haldiram, clearing proposal for issuance.
The Uttar Pradesh cabinet, led by Chief Minister Yogi Adityanath, has approved a proposal to issue a letter of comfort to Haldiram Snacks Private Limited to set up a ready-to-eat plant in Gautam Buddh Nagar. This decision was made after a high-level empowered committee (HLEC) gave its nod to the proposal on February 25, 2025. Industry Minister Nand Gopal Gupta Nandi announced that the state cabinet has also approved incentives for six companies, including SLMG Beverages Private Limited, Silverton Pulp and Papers Private Limited, ACC Cement Limited, Wonder Cement Limited, and Moon Beverages.
The incentives approved by the cabinet include a total of ₹104.77 crore, with individual amounts ranging from ₹8.68 crore to ₹38.73 crore. Additionally, the cabinet has cancelled the letter of comfort issued to ACC Limited, Sonbhadra. The minister emphasized that these decisions demonstrate the government’s commitment to bringing investment proposals to fruition and providing incentives to the industry.
Furthermore, the cabinet has approved a proposal to grant benefits of ₹59 crore to ST Telemedia Global Data Centres India Private Limited under the UP Data Centre Policy 2021. This policy provides for reimbursement of the lowest power bills of two gridlines. Nandi stated that these decisions counter the opposition’s attacks and establish that the government is consistently bringing investment proposals to the ground and providing incentives to the industry.
The approval of these proposals is expected to promote industrial growth and employment in the state. The setting up of a ready-to-eat plant by Haldiram Snacks Private Limited in Gautam Buddh Nagar is likely to create new job opportunities and boost the local economy. The incentives provided to the six companies will also help to stimulate economic growth and encourage further investment in the state. Overall, the cabinet’s decisions aim to promote a favorable business environment and attract new investments to Uttar Pradesh.
Haldiram’s Introduces Avocado-Based Dishes in New Special Menu at BW Hotelier
Haldiram’s Chief Executive Officer Reveals Plans to Unite Delhi and Nagpur Operations
Haldiram’s, a leading Indian snack food company, has announced the merger of its Delhi and Nagpur units, effective immediately. The merged entity, Haldiram Snacks Food Private Limited (HSFPL), brings together the FMCG businesses of Haldiram Snacks Private Limited (Delhi) and Haldiram Foods International Private Limited (Nagpur). The company’s CEO, Krishan Kumar Chutani, described the merger as a “fresh start” and a meaningful coming together of “legacy, passion, and a shared vision for the future”.
According to Chutani, the merger opens up new paths for growth, collaboration, and leadership, and will lead to deeper relationships and wider opportunities for the company’s partners and vendors. The company aims to expand its reach from Indian kitchens to global shelves, while staying true to its core values. The merger is seen as a significant step towards establishing a bigger and more global presence.
The announcement comes on the heels of investments from US firm Alpha Wave Global and UAE-based International Holding Co, as well as a minority stake picked up by Singapore-headquartered Temasek last month. These investments are expected to support Haldiram’s expansion plans and help the company achieve its goal of becoming a global player in the snack food industry.
The merger is expected to have a positive impact on the company’s operations, allowing it to leverage the strengths of both its Delhi and Nagpur units. With a combined entity, Haldiram’s will be able to streamline its operations, reduce costs, and improve its competitiveness in the market. The company’s commitment to its core values and its goal of expanding its global presence are expected to drive growth and success in the years to come. Overall, the merger is a significant development for Haldiram’s and is expected to have a positive impact on the company’s future prospects.
International Holding Company (IHC) makes a strategic investment in Haldiram’s, a renowned Indian snack manufacturer.
International Holding Company (IHC) of Abu Dhabi, Alpha Wave Global of New York, and Temasek, a Singapore sovereign wealth fund, have invested in Haldiram’s, a leading Indian snack maker, as part of an equity financing round. According to a statement by PwC, the financial advisor to the deal, the investment will be used to fuel Haldiram’s expansion across the US and the Middle East. The transaction is subject to regulatory approvals and is expected to close soon.
The investment has valued Haldiram’s at $10 billion, with IHC and Alpha Wave collectively acquiring a 6% minority stake. Temasek, on the other hand, has acquired a 10% stake in Haldiram Snacks Food for INR85 billion ($1 billion), as reported by Mint, an Indian financial news outlet.
Haldiram’s is a significant player in the global snack market, manufacturing and distributing 500 food products across 100 countries, including the UK, US, and Japan. The company’s expansion plans are expected to benefit from the investment, which will enable it to increase its presence in new markets.
The investors in Haldiram’s have a track record of investing in prominent companies. Alpha Wave’s investments include companies such as Elon Musk’s SpaceX, while IHC has previously invested in Indian billionaire Gautam Adani-owned Adani Enterprises, increasing its stake to over 5% in October 2023. Temasek, as a sovereign wealth fund, has a diversified portfolio of investments across various sectors.
The investment in Haldiram’s is a significant development in the Indian snack market, which is expected to continue growing in the coming years. With the support of its new investors, Haldiram’s is well-positioned to expand its global footprint and become a major player in the international snack market. The deal is also a testament to the attractiveness of Indian companies to international investors, who are increasingly looking to tap into the country’s growing consumer market.
Shark Anupam Mittal comments on Haldiram’s staggering $10 billion valuation
Anupam Mittal, the founder of Shaadi.com and a judge on the Indian version of Shark Tank, has reacted to the news of Haldiram Snacks Foods’ $10 billion valuation with a witty remark on social media. Mittal’s comment, “Ek laakh crore ki bhujiya? Kamaal hai India” (A Rs 1 lakh crore worth of bhujiya? Amazing India), was in response to reports of Singapore’s state-owned investment firm Temasek acquiring a 9-10% stake in Haldiram’s for $1 billion.
The deal, which values the Indian snack giant at $10 billion, is one of the largest foreign investments in India’s FMCG sector. Temasek considers Haldiram’s a “prized asset” that will help expand its focus on India’s consumer sector, which is driven by rising disposable incomes and shifting consumption patterns. The firm has a significant exposure in India, with a $37 billion investment as of March 2024, and plans to invest an additional $10 billion over the next three years.
Haldiram’s, founded in 1937, has evolved into India’s most valuable consumer brand, with a wide range of namkeens, sweets, and packaged foods. The company has expanded its footprint both domestically and internationally, making it an attractive investment opportunity for global investors. Temasek’s investment in Haldiram’s is a testament to the growing appeal of India’s consumer market, which is driven by a expanding middle-class population.
Mittal’s comment highlights the surprise and amazement at the massive valuation of Haldiram’s, a company that is known for its humble beginnings and traditional Indian snacks. The deal is expected to have a significant impact on India’s FMCG sector, with many experts predicting that it will attract more foreign investments and drive growth in the industry. Overall, the investment in Haldiram’s is a significant development for India’s consumer market and a testament to the country’s growing appeal as a investment destination.
Investors seek to replicate Haldiram’s success with new acquisitions of local food companies.
There is a growing interest in investing in consumer food brands in India, particularly in regional brands that offer authentic taste patterns specific to their areas. According to Pritha Jha, co-founder of Pioneer Legal, a law firm that has helped food brands raise capital, many investment activities are happening in cities like Nashik, Jaipur, and Udaipur. Jha notes that snack brands, in particular, have immense scope for scalability, and private equity firms are interested in investing in these brands, especially when the next generation of family-owned businesses is not interested in taking over.
Recent investments in consumer food brands include Motilal Oswal’s ₹330-crore investment in Bengaluru-based ready-to-eat sweets company Lal Sweets, Sixth Sense Ventures’ ₹100-crore deal for A91 Partners’ stake in Indore-based spice brand Pushp, and Jashvik Capital’s minority stake in Bharuch, Gujarat-based snacks firm Jabson’s Foods. The interest in food brands is reflected in the significant increase in funding, with $1.68 billion raised across 14 deals in 2025 so far, compared to $507 million in 2024 and $141 million in 2023.
The growth in the food industry is driven by the advent of e-commerce and quick commerce, which has democratized distribution, making it easier for brands to reach consumers. Most food brands generate a lot of cash and are largely profitable, making them attractive to investors. The entry barriers for new brands are high, and investors are prioritizing unit economics, making established brands with a resilient business model and in-house distribution infrastructure more appealing.
The opportunity to scale up regional brands is significant, with over 100 million households entering the middle-income category, and the food services market expected to grow at a CAGR of 10-11% through 2030. However, scaling up these brands can be challenging due to ongoing challenges such as intense competition, differences in tastes and consumer preferences across geographies, and high selling expenses to maintain presence in new markets.
Despite these challenges, private equity firms continue to invest in regional brands, with the aim of scaling them up and expanding their reach. The success of these investments will depend on the ability of the brands to adapt to new markets and consumer preferences, while maintaining their authenticity and unique selling proposition. With the right strategy and support, these regional brands can become national players, and the interest in investing in consumer food brands is expected to continue to grow.
Temasek, Singapore’s state investor, is seeking an okay from India’s Competition Commission of India to acquire a 10 per cent stake in Haldiram.
Temasek, a Singaporean investment firm, is seeking approval from the Competition Commission of India (CCI) to acquire a 10% stake in Haldiram, a popular Indian snacks brand. Temasek has proposed to acquire the stake through a public market transaction, which is expected to value Haldiram at around ₹5,000 crore.
Haldiram is a well-known brand in India, famous for its lottery-style snack packets containing a mix of flavored snacks, and its diversified product portfolio, which includes biscuits, chocolates, and breakfast cereals. The brand has been around since 1982 and has a strong presence across various channels, including offline and online.
Temasek’s proposed acquisition of a 10% stake in Haldiram is part of its growth strategy, which focuses on investing in Indian companies with a strong potential for growth and scalability. Temasek has been expanding its presence in India, having already invested in companies such as Airtel, Bharti Enterprises, and Indian Hotels.
The CCI is expected to review the proposed transaction to determine whether it will have an adverse impact on competition in the Indian market. The regulator’s approval is required under the Competition Act, 2002, as the proposed acquisition will result in Temasek holding a significant stake in Haldiram.
The move is likely to benefit both parties. Haldiram will gain access to Temasek’s expertise and network, which will help the company expand its reach and scale up its operations. Temasek, on the other hand, will gain a foothold in the Indian snacks market, which is expected to grow significantly in the coming years.
The proposed acquisition is also seen as a strategic play by Temasek, which is looking to diversify its portfolio and gain exposure to emerging Indian brands. Haldiram’s strong brand recognition and loyal customer base make it an attractive target for Temasek.
In conclusion, Temasek’s proposed acquisition of a 10% stake in Haldiram is a significant development in India’s food sector. The CCI’s approval will pave the way for Temasek to take a significant stake in the Indian snacks company, which is expected to boost Haldiram’s growth prospects and expand its reach into new markets.
Haldiram’s, a prominent Indian snack company, attracts two new investors following Temsaek’s investment.
Indian snack company Haldiram’s has made significant progress in its ongoing equity financing round, announcing that it has added two new investors, Alpha Wave Global and International Holding Company (IHC), to its list of investors. This comes just weeks after Singapore’s Temasek, a prominent sovereign wealth fund, acquired a 10% stake in the company for approximately $1 billion.
With the latest investments, Haldiram’s has secured a significant influx of capital, which it plans to use to drive growth and expansion in the market. The company, which is known for its popular snacks such as snacks such as rasgullas, samosas, and various types of chaat, has been on an acquisition spree in recent years, expanding its portfolio of products and brands.
Alpha Wave Global, a global growth equity firm, and IHC, an Abu Dhabi-based conglomerate, join Temasek as investors in Haldiram’s equity financing round. The exact stake acquired by each of the new investors has not been disclosed.
Haldiram’s has been expanding its presence in the domestic market and internationally, with a focus on emerging economies such as the Middle East, Southeast Asia, and Africa. The company has also been venturing into new product categories, such as baked foods and premium snacks.
The latest investments are significant for Haldiram’s, as they demonstrate the confidence of global investors in the company’s growth prospects and its ability to compete in the highly competitive snack food market. With its expanded capital base, Haldiram’s is well-positioned to drive further expansion and growth in the coming years.
Overall, the latest developments at Haldiram’s are a testament to the company’s success in building a strong brand and its appeal to investors. As the snacking landscape continues to evolve, Haldiram’s is poised to capitalize on opportunities and maintain its position as a leading snack food company in India and beyond.
Temasek seeks CCI clearance to acquire a 10% stake in Haldiram Snacks Food at a valuation of $10 billion.
Temasek Holdings, Singapore’s sovereign wealth fund, has approached the Competition Commission of India (CCI) for approval to invest in Haldiram Snacks Food Pvt. Ltd., the largest packaged snacks and sweets company in India. The investment will be made through a Temasek subsidiary, Jongsong Investments Pte, and is worth around 10% of the company’s equity. This investment values Haldiram Snacks Food at approximately $10 billion.
The notice filed with CCI stated that the deal does not pose any competition law concerns, and the company has outlined potential market segments, including packaged food, snacks, sweets, and beverages. However, some experts have expressed concerns about a potential competition law issue, although the exact nature of this concern was not specified.
Haldiram Snacks Food, owned by the Agarwal family, had considered partnering with private equity firms such as Blackstone, Alpha Wave, and Bain Capital, but has instead chosen to sell a minority stake to Temasek. The company is reportedly exploring further options for the sale of additional equity.
The investment from Temasek is expected to fuel Haldiram’s expansion in both domestic and international markets, and the company may also consider an initial public offering (IPO) next year. The National Company Law Tribunal has cleared the merger of two family-run businesses, Haldiram Snacks (Delhi) and Haldiram Foods International (Nagpur), which formed Haldiram Snacks Food. Regulatory approvals are currently pending.
Temasek’s investment in Haldiram Snacks Food is significant, and the deal may indicate the company’s focus on growing its presence in the food sector. The valuation of $10 billion is a testament to the company’s success and growth potential in the competitive packaged food market.
A slow week for India’s stock market was given a boost by Haldiram’s and ITC, which shone brightly amidst the otherwise lackluster trading activity.
Dealmaking activity slowed significantly in the recent week, due in part to the absence of large-scale transactions and the quietude of private equity firms. While some prominent venture capital firms did close deals, the overall value of private equity and venture capital deals dropped by 66% to $281 million. This marked a substantial decline from previous periods.
The lack of big-ticket transactions was a major factor in the slowdown, as these types of deals often drive the overall deal value and activity. In contrast, venture capital firms were more active during this period, striking new deals despite the prevailing sluggishness.
Despite the stalemate, some venture capital firms managed to close deals, signaling a glimmer of activity in the industry. This contrasted with the private equity firms, which seemed to be sitting on the sidelines, adopting a wait-and-see approach.
The decline in dealmaking activity can be attributed to various factors, including market fluctuations, regulatory hurdles, and other external factors. However, the recent slowdown serves as a reminder of the unpredictable nature of the deal-making landscape, highlighting the need for flexibility and adaptability among investors.
Overall, the subdued dealmaking activity in the recent week may be an indication of a more cautious approach by investors, especially private equity firms. Meanwhile, venture capital firms have maintained a more proactive stance, despite the prevailing market conditions. As the deal-making landscape continues to evolve, investors will need to remain vigilant and adjust their strategies accordingly to capitalize on new opportunities and navigate potential challenges.
Temasek, a major investor from Singapore, acquires a significant stake in Indian snack food brand Haldiram’s for a whopping ₹8,719 crore, according to reports.
Singapore-based investment company Temasek has made a significant investment in Haldiram’s, one of India’s leading food and beverages company, by acquiring a significant stake for $10 billion (approximately Rs 8,719 crore). This deal is considered one of the biggest foreign investments in India’s consumer goods sector.
According to reports, Temasek’s investment will value Haldiram’s at $10 billion, making it one of the most valuable consumer goods companies in India. The financial details of the deal were not disclosed, but it is believed that Temasek will take a significant stake in Haldiram’s, which will give it a strong foothold in the Indian consumer goods market.
The deal is seen as a strategic investment by Temasek, which is looking to expand its presence in India’s fast-growing consumer goods market. India’s consumer goods sector is expected to continue to grow at a rapid pace, driven by the country’s large and young population, increasing disposable income, and rapidly changing lifestyles.
The deal is also seen as an endorsement of Haldiram’s growth prospects and the company’s ability to capitalize on India’s snacking frenzy. India is one of the world’s largest snack markets, with a growing demand for a variety of snacks, including biscuits, crackers, chips, and other packaged foods.
For Haldiram’s, the deal could lead to significant expansion opportunities, both domestically and internationally. The company has been expanding rapidly in recent years, both organically and through strategic acquisitions. The investment from Temasek will provide it with the necessary resources to accelerate its growth plans and become a major player in the global snack market.
Overall, the deal between Temasek and Haldiram’s is a significant development in India’s consumer goods sector and is likely to have a significant impact on the country’s snacking landscape. The investment will provide Haldiram’s with the necessary resources to capitalize on India’s snacking frenzy and grow its presence globally.
What’s a $10 billion deal between Haldiram and Temasek? Anupam Mittal looks astonished.
Anupam Mittal, an Indian entrepreneur and Shark Tank India judge, recently reacted to the acquisition of a stake in Haldiram Snacks Foods by Singaporean investment firm Temasek. He made a witty remark, “Ek Laakh Crore ki bhujiya? Kamaal hai India,” which translates to “Is a thousand crores worth of bhujiya? It’s amazing in India.” This refers to Haldiram’s reported valuation of $10 billion, a staggering figure that reflects the growing interest in India’s fast-moving consumer goods (FMCG) sector.
Temasek’s investment in Haldiram’s is a significant milestone, as it outbid several global firms to secure a 9-10% minority stake. This deal is one of the largest foreign investments in India’s FMCG sector, demonstrating confidence in the country’s booming food and retail space. India’s growing middle class and shift in consumer behavior have made it an attractive market for global investors.
Temasek’s investment is part of its broader strategy in India, which includes a $37 billion exposure as of March 2024. The company plans to invest an additional $10 billion over the next three years. Haldiram’s is just the latest addition to Temasek’s Indian portfolio, which already includes Manipal Health, Rebel Foods, and others.
The deal may not be the only one, as private equity giants Blackstone and Alpha Wave Global are in talks to acquire an additional 5% stake in Haldiram’s. If successful, this could attract even more foreign capital to India’s FMCG sector. Haldiram’s, known for its traditional sweets and packaged foods, has garnered global attention, and its valuation of $10 billion underscores the strength and potential of India’s FMCG sector.
The Unlikely Rise of Haldiram’s: How a Bikaner homemaker’s recipes scaled up to a $10 billion snack empire, shattering traditional industries.
The article tells the story of Gopabai Kothari, a simple Bikaner woman who built a $10 billion snack empire, Haldiram’s, from her humble kitchen. Born in 1924, Gopabai grew up in a small town in India where food was always at the center of family life. Her love for cooking and experimentation with recipes laid the foundation for her remarkable journey.
In the 1950s, Gopabai started making crispy, crunchy snack called Bhujia, which quickly became a favorite among locals. Word-of-mouth and enthusiasm from happy customers led her to establish Haldiram’s, a small manufacturing unit in her kitchen. Her innovative recipes and commitment to quality soon earned a strong reputation in the region.
As demand grew, Gopabai’s son, Parsanmal Kothari, joined the business, and together they scaled up operations. In the 1970s, they transitioned from manual production to mechanized manufacturing, allowing them to meet the increasing demand. The company remained committed to using high-quality, locally-sourced ingredients and maintaining traditional recipes.
The 1980s saw the introduction of new products, including Masala Pack, the company’s signature blend of spices. This innovative move further boosted sales and brand recognition. Haldiram’s expanded its market reach, entering new cities and international territories.
Today, Haldiram’s is a global brand with a presence in over 75 countries. The company remains family-run, with Gopabai’s grandchildren and great-grandchildren involved in its operations. The company’s commitment to quality, innovation, and customer satisfaction has resulted in an impressive brand worth $10 billion.
The story of Haldiram’s is a testament to the power of innovation, dedication, and the importance of family. Gopabai Kothari’s humble kitchen, where it all began, is now a small reminder of the giant enterprise that has grown from her love of cooking. The brand has come a long way from its origins in a small Indian town, and its success is a tribute to the talent, hard work, and vision of its founder. Gopabai’s legacy continues to inspire generations, and Haldiram’s remains an iconic snack brand that people all over the world love and recognize.
Unifying the family legacy: Haldiram’s Delhi and Nagpur units come together under one umbrella
Haldiram Snacks Food, India’s largest manufacturer of snacks, has secured a deal with Temasek, a Singaporean private equity firm, to acquire a 10% stake in the company at a valuation of $10 billion. The deal is part of a larger plan to merge two separate entities, Haldiram Foods (based in Nagpur) and Haldiram Snacks (based in Delhi), which are both managed by the Agrawal family. The merger, which has been approved by the National Company Law Tribunal, aims to create a new entity, Haldiram Foods and Snacks, which will offer a range of products including salted snacks, sweets, retail stores, and eateries.
The deal is significant as it marks the first major investment in the Indian snacks industry by a foreign private equity firm. The valuation of the company, at $10 billion, is also notable, making it one of the largest in the Indian snacks industry. The company’s product portfolio, which includes popular brands like bhujia, popular among Indian immigrants worldwide, was a key factor in determining its valuation.
The deal comes as the Indian FMCG sector is witnessing a surge in mergers and acquisitions, with many companies looking to expand their presence in the snacks industry. The company’s promoters, the Agrawal family, had previously considered selling a majority stake, but decided to retain control within the family. The deal is expected to set the stage for an initial public offering (IPO) in the future.
The acquisition by Temasek is seen as a strategic move by the company to fund its growth plans and capitalize on the growing demand for snacks in India. The deal is also expected to attract more private equity and foreign funds to the Indian snacks industry, which is becoming increasingly attractive to investors.
The incredible tale of Haldiram’s: A humble Bikaner woman’s home cooking that spawned a global snack giant, valued at $10 billion.
The article tells the story of Gopabai, a Bikaner woman, and her role in the founding of Haldiram’s, a popular food brand in India. In the 1870s, Gopabai was a skilled cook who loved to experiment with new recipes and ingredients. She lived in Bikaner, a small town in the state of Rajasthan, India.
One day, a British merchant, H.L. Wadia, visited Bikaner and was impressed by Gopabai’s culinary skills. He approached her to create a range of savory snacks, including a spicy, crispy snack called bhujia, which became an instant hit. Wadia encouraged Gopabai to open a small shop, and Haldiram’s was born.
The partnership between Gopabai and Wadia flourished, and Haldiram’s quickly expanded to other parts of India. Gopabai’s recipes became famous for their unique blend of spices, which added a distinct flavor to the traditional Indian snacks. The brand became synonymous with quality and consistency, and Haldiram’s soon became a household name.
Gopabai’s story is often overshadowed by that of Wadia, but she was the true mastermind behind Haldiram’s early success. Her creativity, innovative recipes, and culinary expertise helped shape the brand’s identity and fueled its rapid growth.
Today, Haldiram’s is a $10 billion brand, with a global presence and a wide range of products, including snacking foods, breakfast items, and ready-to-cook meals. The brand has become a household name, and its logo is instantly recognizable.
Gopabai’s story is a testament to the power of innovation and determination. Despite being a woman with limited formal education, she was able to leave a lasting legacy in the world of food and entrepreneurship. Her legacy continues to inspire women entrepreneurs and food enthusiasts around the world.
The story of Haldiram’s is also a reminder of the importance of preserving and recognizing the contribution of women like Gopabai, who have played a crucial role in the development of India’s food industry. Their stories are often forgotten, but they deserve to be celebrated and emulated, as they have provided a lasting impact on the lives of millions of people around the world.
Accenture founder Anupam Mittal praises India’s ‘grand success story’ as Singapore’s Temasek acquires 10% stake in Haldiram for $10 billion
Anupam Mittal, a judge on Shark Tank India, recently commented on the acquisition of a 9-10% stake in Haldiram’s, a popular Indian snacks brand, by Singaporean investment firm Temasek. In a social media post, Mittal expressed his amazement at the reported valuation of Haldiram Snacks Foods at nearly $10 billion (around ₹8,500 crore), writing “Ek Laakh Crore ki bhujiya? Kamaal hai India” (Is it even worth one lakh crores? It’s amazing in India).
The acquisition is one of the largest recent deals in India’s fast-moving consumer goods sector and could pave the way for increased foreign investment. Temasek, which has a significant exposure to India with plans to invest another $10 billion over the next three years, is expanding its portfolio beyond its existing high-profile holdings, including Manipal Health and Rebel Foods.
The deal was the result of several months of negotiations, with Temasek emerging as the highest bidder for a minority stake. The investment highlights Temasek’s strategic push to grow its presence in India’s rapidly expanding consumer sector. The company is also in talks with private equity giants Blackstone and Alpha Wave Global to acquire an additional 5% stake in Haldiram’s, with the promoter family considering selling the stake.
Temasek is reportedly closing in on a deal to purchase around 9% stake in Haldiram at a valuation of approximately $10 billion.
Temasek, a Singapore-based state investment firm, is close to finalizing a deal to purchase a 9% stake in India’s Haldiram, a popular food and beverages company. The deal is reportedly valued at around $10 billion, according to sources. This move would be one of the largest foreign investments in an Indian company.
Blackstone, a US-based private equity firm, was initially in the running to acquire a significant stake in Haldiram, but it has reportedly backed out of the deal due to valuation disputes. Blackstone was said to have valued Haldiram at around $2 billion, lower than the company’s management’s expected valuation of $10 billion.
Temasek, on the other hand, is said to be willing to pay around $10 billion for a 9% stake, which would value the entire company at around $11.1 billion. This indicates that Temasek is willing to pay a premium for the stake, showing confidence in the company’s prospects.
The deal is likely to be a strategic one for both sides. For Haldiram, the investment would provide much-needed capital to fund its expansion plans and help the company grow its presence in the Indian market. For Temasek, the investment would be a significant addition to its Asian portfolio, particularly in the Indian market, which is expected to continue growing in the coming years.
The deal is also seen as a vote of confidence in the Indian economy and the country’s industrial sector. It would be one of the largest foreign investments in an Indian company, and is likely to attract more foreign investors to the country. The deal is expected to be finalized in the coming weeks, pending regulatory approvals.