The company’s business is built on a foundation of authentic Indian flavors, quality ingredients, and an extensive product range. Haldiram’s offers a diverse portfolio that includes traditional namkeens (savory snacks) like Aloo Bhujia and Moong Dal, a wide variety of Indian sweets such as Soan Papdi and Gulab Jamun, ready-to-eat meals, frozen foods, bakery items, and even beverages. This broad range caters to diverse tastes and preferences across different regions and demographics.
Haldiram’s has strategically expanded its reach through a multi-pronged approach. They operate their own chain of retail stores and quick-service restaurants across India, providing a direct channel to consumers. Additionally, they have established a robust distribution network, making their products available in supermarkets, local grocery stores, and online platforms, both domestically and internationally. Their early adoption of modern packaging techniques significantly increased the shelf life of their products, facilitating wider distribution.
Innovation in product offerings and adaptation to changing consumer preferences have been crucial to Haldiram’s success. They continuously introduce new products while maintaining the quality and taste of their traditional favorites. Their understanding of regional tastes has led to the creation of region-specific snacks, further solidifying their market presence.
Haldiram’s has also made significant strides in the international market, exporting its products to over 80 countries, catering to the Indian diaspora and local populations. This global expansion has positioned them as a leading Indian food brand worldwide.
Financially, Haldiram’s is a formidable player in the Indian snack food industry. With revenues nearing ₹13,000 crore and a significant market share, they have outperformed many domestic and international competitors. Their consistent growth and profitability have attracted considerable investor interest, with the company’s valuation reaching around $10 billion.
Latest News on Haldiram’s
Haldiram’s pop-up stall in Southall celebrates Diwali, as featured in EALING.NEWS, a publication covering the 7 towns of Ealing.
Haldiram’s, a renowned Indian food brand, is celebrating Diwali in Southall with a pop-up stall offering freshly made sweets and snacks. The stall, located outside their factory on Brent Road, will run until October 19, 2025, and aims to bring a community-focused celebration of the Festival of Lights to the area. Instead of pre-packaged boxes, the stall will serve Indian sweets made on site, allowing customers to mix and match their favorites and buy them by weight.
The initiative combines Haldiram’s global reach with a local, artisanal feel, offering a range of sweets, including classic motichoor laddoo and kaju katli, as well as seasonal specials. Visitors can also find namkeen and frozen goods from the company’s wider range. Rhea Agarwal, the company’s director of business development for the UK and Europe, stated that the event is a way to “stay connected to our roots and our community.” She expressed excitement to welcome everyone to their doorstep, celebrating tradition, sharing fresh flavors, and making the festive season feel special.
The pop-up stall will operate daily from 10am to 10pm until October 19 at Haldiram’s UK factory. This event is an opportunity for the community to come together and experience the vibrant culture of Diwali. Haldiram’s is a household name across India and among the diaspora, and this initiative allows them to connect with their roots and community in the UK.
The celebration is open to everyone, and visitors can enjoy a variety of traditional Indian sweets and snacks. The event is a great way to experience the festive spirit of Diwali, and Haldiram’s invites everyone to join in the celebration. With its rich history and cultural significance, Diwali is a significant festival in the Indian calendar, and Haldiram’s pop-up stall is a wonderful way to experience the traditions and flavors of the festival. Whether you’re a fan of Indian cuisine or just looking to experience something new, the pop-up stall is definitely worth a visit.
Haldiram’s promoters and JIIF have jointly invested Rs 16 crore in Almonds Ai.
Haldiram’s promoters and a private equity firm, JIIF, have invested Rs 16 crore in Almonds Ai, a tech-enabled sales and distribution platform. This investment is a significant development in the Indian startup ecosystem, particularly in the sales and distribution sector. Almonds Ai is a platform that leverages artificial intelligence and machine learning to optimize sales and distribution operations for businesses.
The investment by Haldiram’s promoters and JIIF is a testament to the potential of Almonds Ai’s technology and its ability to disrupt the traditional sales and distribution landscape. Haldiram’s, a well-known Indian food and beverage company, has a strong understanding of the sales and distribution landscape, having operated in the industry for decades. Their investment in Almonds Ai suggests that they see significant value in the platform’s technology and its potential to improve sales and distribution operations.
JIIF, a private equity firm, has also invested in Almonds Ai, bringing their expertise and resources to the table. The investment of Rs 16 crore will likely be used to further develop Almonds Ai’s technology and expand its operations. The platform’s use of artificial intelligence and machine learning enables it to analyze large datasets and provide insights that can help businesses optimize their sales and distribution strategies.
The investment in Almonds Ai is also a reflection of the growing trend of technology adoption in the sales and distribution sector. As businesses look to improve their operational efficiency and reduce costs, they are increasingly turning to technology-enabled platforms like Almonds Ai. The platform’s ability to optimize sales and distribution operations can help businesses improve their bottom line and stay competitive in a rapidly changing market.
Overall, the investment by Haldiram’s promoters and JIIF in Almonds Ai is a significant development in the Indian startup ecosystem. It highlights the potential of technology-enabled platforms to disrupt traditional industries and improve operational efficiency. As the sales and distribution landscape continues to evolve, it will be interesting to see how Almonds Ai and other similar platforms shape the future of the industry. With the investment of Rs 16 crore, Almonds Ai is well-positioned to further develop its technology and expand its operations, making it a company to watch in the coming years.
Haldiram’s unveils a festive new campaign honoring the timeless traditions of Diwali.
Haldiram’s, a renowned brand in India, has launched its new Diwali campaign, “Aap Diwali manate hai, Hum Diwali banate hain!” which translates to “You celebrate Diwali, we make Diwali!”. The campaign aims to capture the spirit of togetherness and celebration that comes with the festive season. To commemorate the occasion, Haldiram’s has introduced an extensive range of festive sweets and gifting collections that blend traditional Indian craftsmanship with modern flavors and ingredients.
The festive line includes an array of premium offerings such as Stuffed Dates, Exotic Baklava, Khajoor Anjeer Bites, Premium Mithai, Dry Fruit Delights, and the Majestic Gourmet Collection. Each product reflects Haldiram’s commitment to preserving traditional Indian sweets while catering to evolving modern tastes. The brand’s outlets across India have been decorated with festive décor, inviting customers to experience the warmth and joy of the season while selecting sweets and hampers for their loved ones.
According to Kailash Agrawal, President – Retail QSR at Haldiram’s, the brand is proud to have been a part of countless Diwali celebrations over the years. He emphasized that Haldiram’s has introduced an exclusive range of festive sweets and gift boxes that blend heritage with indulgence. The campaign reinforces Haldiram’s long-standing connection with Indian festivities, positioning the brand as an integral part of Diwali celebrations for generations.
The “Aap Diwali manate hai, Hum Diwali banate hain!” campaign highlights Haldiram’s blend of tradition and innovation, making it a one-stop destination for all Diwali-related sweet and gifting needs. With its extensive range of premium offerings, Haldiram’s aims to bring festive flavors to homes across India, making the brand an integral part of the celebratory spirit. As Diwali 2025 approaches, Haldiram’s is all set to make the festive season even more special and memorable for its customers.
Brothers behind Indian snack giant Haldiram’s reclaim spots among India’s 100 wealthiest individuals.
The Haldiram’s brothers, Shiv Kishan Agrawal, Manohar Lal Agarwal, and Madhusudan Agarwal, have returned to the list of India’s richest individuals after a four-year gap. This comes after the sale of a 10% stake in their family business, Haldiram Snacks Food, to Singapore’s state-owned investor Temasek, valuing the company at $10 billion. The company was formed two years ago when the brothers merged their separate businesses, Haldiram Food International and Haldiram Foods, to create a single entity.
The merger and subsequent funding round, which also saw investments from Alpha Wave Global and IHC, have positioned Haldiram’s for significant growth in the Indian snacks market. The market is projected to more than double to $12 billion by 2033, from $5.6 billion in 2024, according to market research firm Imarc Group. Haldiram’s has a strong presence in India, with over 1,000 distributors, and a global market that spans Asia-Pacific, North America, and Europe.
The company is known for its popular snacks, such as bhujia and sweet cashew cakes, and has sales of $1.5 billion in 2024. The brothers plan to expand their business further in the U.S. and Middle East, which have large Indian expat populations. The company’s history dates back nearly 90 years, when the brothers’ grandfather, Gangabishan Agarwal, started selling snacks from a small shop in Rajasthan. The business was later divided among the brothers, with another brother, Shiv Ratan Agarwal, running a separate listed snack-food company, Bikaji Foods International.
The return of the Haldiram’s brothers to the list of India’s richest individuals is a testament to the success of their business and the growing demand for Indian snacks globally. With their plans for expansion and the growing market, Haldiram’s is well-positioned for continued growth and success. The company’s valuation of $10 billion and sales of $1.5 billion in 2024 demonstrate the significant scale and reach of the business, and the brothers’ ability to adapt and evolve their business to meet changing market demands.
Indians Express Outrage Over Viral Video Showing Parle-G Biscuits Priced at $5 (Rs 390) at a US Walmart Store
A viral video on Instagram has shown the prices of Indian products in a Walmart store in Dallas, Texas, leaving many viewers amazed and sparking mixed reactions. The video, posted by an Indian expat named Rajat, takes viewers through the aisles of the store, pointing out popular Indian food products such as Royal brand lentils, Haldiram’s aloo bhujia, Parle biscuits, and a variety of spices and sauces.
According to Rajat, the prices of these products are around $4 each, with some items costing slightly more. For example, Parle’s Hide & Seek biscuits cost around $4.5. The video also shows a shelf filled with other Indian products, including Parle-G, Good Day, biryani masala, tandoori masala, and butter chicken sauce. Rajat explains that Walmart stocks these products to meet the needs of the large Indian customer base in Dallas.
The video has sparked a range of reactions, with some users expressing happiness at seeing familiar Indian products in an American supermarket. However, others were surprised by the high prices of these products compared to India. Some users pointed out that the prices are excessively high, with one user noting that a packet of Hide & Seek biscuits costs Rs 20 in India, but $4 (approximately Rs 320) in the US. Another user compared prices across borders, noting that the prices seem expensive compared to Canada.
Others have pointed out that imported items often cost more abroad due to shipping, customs, and demand. Despite the mixed reactions, the video has generated significant interest and discussion among users, with many people fascinated by the availability of Indian products in an American supermarket. The video has also raised questions about the pricing of imported goods and the impact of demand on prices in different countries. Overall, the video provides a glimpse into the global availability of Indian products and the varying prices that come with them.
Recent Updates
Haldiram’s introduces its delectable ‘Swaad Bhari Navratri’ menu, a culinary delight that satisfies your cravings.
Haldiram’s, a well-known traditional snacks and dining company in India, has launched a special campaign called “Swaad Bhari Navratri” to celebrate the nine-day Navratri festival. The campaign features a curated menu that brings together taste, rituals, and festive passion. The Navratri special menu is designed to enhance the fasting experience during the festival, offering a range of delectable and light dishes.
The menu includes snacking options such as Kurkuri Sabudana Tikki, Sabudana Papdi Chaat, and Singhara Paneer Pakoda, which are all vrat-friendly and made with traditional ingredients. For those looking for more elaborate meals, the menu also offers options like the Navratri Tandoori Sizzler, Vrat Aloo Sabji Combo, and Singhara Parantha. To satisfy sweet cravings, the menu features festive desserts like Ghiya Halwa and Sweet Potato Halwa.
According to Kailash Agarwal, President of Retail at Haldiram’s, the company believes that food plays a significant role in binding people together during celebrations. The “Swaad Bhari Navratri” menu is designed to provide comfort and indulgence to devotees during the festival, combining traditional vrat-friendly ingredients with Haldiram’s signature flavors.
The special menu is now available at Haldiram’s restaurants across North India, and customers can also enjoy it from the comfort of their own homes through Zomato delivery. This initiative by Haldiram’s aims to make the Navratri celebration more enjoyable and convenient for people, while also showcasing the company’s commitment to providing delicious and traditional food options during festive occasions. With its “Swaad Bhari Navratri” campaign, Haldiram’s is set to make this year’s Navratri celebration even more special and memorable for its customers.
Haldiram’s introduces its ‘Do Dooni Mithaas’ promotional campaign for Rakhi.
With Raksha Bandhan just around the corner, Haldiram’s, a renowned Indian sweets brand, has launched a new campaign called ‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’. The campaign aims to celebrate the special bond between brothers and sisters through a range of exclusive gift hampers. These hampers are carefully curated to include a mix of traditional mithai and modern confectionery, making them an ideal gift for siblings of all ages.
The gifting collection features several packaged gifting boxes and indulgent hampers, including Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, as well as Rishton Ki Mithaas and Khushiyon Ka Bandhan. According to Kailash Agarwal, President – Retail QSR, Haldiram’s, the campaign aims to “double the sweetness” of the cherished moments between siblings. The limited-edition hampers are available at all Haldiram’s outlets and can also be ordered online through various platforms, including Zomato, Haldiram.com, and e-commerce websites like Amazon and Flipkart.
The ‘DO DOONI MITHAAS’ campaign is designed to offer not just delicious treats, but also heartfelt memories in a box. The brand hopes to aid brothers and sisters in cherishing the timeless bond through taste and tradition. With Raksha Bandhan being a festival rooted in love, nostalgia, and the bond shared between siblings, Haldiram’s aims to make the celebration even more special with its range of exclusive gift hampers.
The campaign highlights the importance of celebrating the special relationship between brothers and sisters. Haldiram’s has carefully curated the gift hampers to include a range of sweet treats that cater to different tastes and preferences. Whether you’re looking for traditional mithai or modern confectionery, the brand has something to offer. With the limited-edition hampers available both online and offline, it’s easy to choose the perfect gift for your sibling. Overall, the ‘DO DOONI MITHAAS’ campaign is a thoughtful initiative by Haldiram’s to make Raksha Bandhan even more special and memorable for siblings.
Temasek Holdings, a Singapore investment firm, has acquired a stake in Haldiram’s, a renowned Indian snack food company.
Singapore’s state investor Temasek has acquired a stake in Haldiram’s, a leading Indian snack food company. This investment marks a significant move by Temasek into the Indian food industry, which is expected to grow substantially in the coming years. Haldiram’s is a well-known brand in India, famous for its traditional sweets and namkeens (savory snacks).
The company has a strong presence in the Indian market, with a wide range of products that cater to diverse tastes and preferences. Haldiram’s has been expanding its operations, both domestically and internationally, and this investment by Temasek is expected to support its growth plans. The investment amount and the stake acquired by Temasek have not been disclosed.
Temasek’s investment in Haldiram’s is a strategic move, as it looks to tap into the growing demand for snack foods in India. The Indian food industry is expected to experience significant growth, driven by increasing consumer spending and a growing middle class. Haldiram’s, with its strong brand presence and wide range of products, is well-positioned to benefit from this growth.
This investment is also a testament to the attractiveness of the Indian market for foreign investors. India has been actively promoting foreign investment, and the food industry has been identified as a key sector for growth. Temasek’s investment in Haldiram’s is expected to bring in fresh capital, expertise, and technology, which will support the company’s expansion plans.
The partnership between Temasek and Haldiram’s is expected to be mutually beneficial. Temasek will gain exposure to the growing Indian food market, while Haldiram’s will benefit from Temasek’s expertise and resources. The investment is also expected to support Haldiram’s plans to expand its international presence, particularly in Southeast Asia and other regions where Temasek has a strong presence.
Overall, Temasek’s investment in Haldiram’s is a significant development in the Indian food industry. It highlights the growing interest of foreign investors in the sector and is expected to support the growth plans of Haldiram’s. As the Indian food industry continues to grow, it is likely that we will see more such investments in the future. With its strong brand presence and wide range of products, Haldiram’s is well-positioned to benefit from the growing demand for snack foods in India and internationally.
This festive season, Haldiram’s forecasts that flavour and demand will catapult Indian sweets into the limelight.
Haldiram’s UK is preparing for a busy period with the upcoming celebration of Diwali, a significant event in the confectionery calendar. The company offers a range of traditional Indian sweets, including gulab jamun and barfi, which are suitable for vegetarians and cater to the South Asian diaspora and UK consumers who embrace Diwali as part of the country’s diverse cultural calendar.
According to Rhea Agarwal, Director of Business Development for the UK and EU, Diwali is the busiest time of year for sweet sales, with shelves emptying faster than at any other time. The purchase of these sweets is not just a transaction, but a tradition that carries a sense of celebration and is often used for gifting to family, friends, and corporate clients.
To cater to the demand, Haldiram’s UK is offering a 10% discount on its products, with free delivery on orders over £50. The range is available through independent retailers and online on the company’s website. With Diwali falling on October 20th this year, Haldiram’s UK is anticipating strong seasonal sales and continued year-round demand for its sweets.
The company’s products are popular not only among the South Asian community but also among UK consumers who are increasingly embracing global flavors. The demand for Haldiram’s sweets reflects the cultural heritage of the South Asian community, as well as the growing appreciation for diverse flavors and traditions in the UK.
Overall, Haldiram’s UK is well-positioned to meet the demand for traditional Indian sweets during Diwali and beyond. With its range of vegetarian options and attractive offers, the company is expected to have a successful season and continue to grow its customer base throughout the year. As the UK’s cultural calendar becomes increasingly diverse, Haldiram’s UK is poised to play a significant role in bringing people together through the joy of traditional Indian sweets.
HealthOK tablet collaborates with Haldiram’s to cater to vegetarian enthusiasts
In celebration of Navratri, a festival where millions of Indians adopt a pure vegetarian diet, HealthOK, a pure vegetarian multivitamin tablet from Mankind, has partnered with Haldiram’s Nagpur, a renowned Indian restaurant and sweets chain. This collaboration aims to promote the health and wellness of vegetarians, with HealthOK reinforcing its position as a trusted pure vegetarian multivitamin brand.
The campaign, which is being executed both online and offline across 76 Haldiram’s stores in Maharashtra, Madhya Pradesh, Gujarat, and Chhattisgarh, seeks to raise awareness about the importance of pure vegetarian health supplements. HealthOK tablets and gummies are now available for purchase at most Haldiram’s stores, making it easier for vegetarians to access essential nutrients.
According to Joy Chatterjee, Vice President of Sales and Marketing at Mankind Consumer Product Private Limited, this partnership is significant as both brands embody the essence of pure vegetarian living. He emphasized that just as people trust Haldiram’s for authentic vegetarian food, HealthOK wants health-conscious individuals to have the same confidence in their pure vegetarian multivitamin tablets.
Neeraj Agrawal, Director of Haldiram’s, expressed excitement about the collaboration, stating that it aligns with their commitment to providing high-quality pure vegetarian food. Together, the brands aim to support individuals in their journey towards a healthier lifestyle, empowering vegetarians to make informed choices that align with their dietary preferences and values.
The partnership highlights the importance of vegetarian nutrition and the need for trustworthy supplements. By joining forces, HealthOK and Haldiram’s are promoting a holistic approach to wellness, one that combines nutritious food with essential supplements. This collaboration is expected to resonate with the millions of Indians who embrace a vegetarian lifestyle, particularly during the Navratri festival. With their combined efforts, HealthOK and Haldiram’s are poised to make a positive impact on the lives of vegetarians, promoting healthier living and wellness.
HealthOK partners with Haldiram’s to launch pure vegetarian multivitamins during Navratri – BW Healthcare World
HealthOK, a prominent player in the healthcare industry, has announced a strategic partnership with Haldiram’s, a renowned food company, to promote pure veg multivitamins during the upcoming Navratri festival. This collaboration aims to provide consumers with a unique and innovative approach to maintaining their health and well-being while observing the traditional fasting period.
Navratri, a nine-day celebration, is a significant event in the Hindu calendar, where devotees fast and follow a strict vegetarian diet. During this period, individuals often face challenges in maintaining their nutritional balance, which can lead to fatigue, weakness, and other health issues. To address this concern, HealthOK and Haldiram’s have joined forces to offer a range of pure veg multivitamins that cater to the specific needs of individuals observing Navratri.
The partnership will enable HealthOK to leverage Haldiram’s extensive distribution network and reach a wider audience, particularly in the northern and western regions of India. Haldiram’s, with its strong presence in the food industry, will help HealthOK to promote its products through various marketing channels, including in-store promotions, social media campaigns, and online advertising.
HealthOK’s pure veg multivitamins are designed to provide essential nutrients, vitamins, and minerals that are often lacking in a vegetarian diet. These supplements are crafted to support overall health and well-being, with a focus on energy, immunity, and digestion. By partnering with Haldiram’s, HealthOK aims to educate consumers about the importance of maintaining a balanced diet during Navratri and provide them with a convenient and effective solution to support their health goals.
The collaboration between HealthOK and Haldiram’s is a significant development in the healthcare industry, as it brings together two established players to promote a unique and relevant product offering. With Navratri approaching, this partnership is expected to generate significant interest among consumers, particularly those following a vegetarian lifestyle. By providing a pure veg multivitamin solution, HealthOK and Haldiram’s are poised to capitalize on the growing demand for health and wellness products in India.
Through this partnership, HealthOK and Haldiram’s aim to create awareness about the importance of nutrition and health during Navratri and provide consumers with a reliable and effective solution to support their well-being. With its strong distribution network and marketing efforts, the collaboration is expected to drive sales and increase brand visibility for both HealthOK and Haldiram’s. Overall, this partnership is a positive development for the healthcare industry, as it promotes a culture of health and wellness, particularly during significant cultural events like Navratri.
Haldiram’s has opened its inaugural overseas restaurant in Dubai, United Arab Emirates.
Haldiram’s, a renowned Indian snacking brand, has launched its first international restaurant in Dubai, United Arab Emirates. The restaurant, located in Bur Dubai, offers a modern dine-in and quick-service experience, showcasing authentic Indian flavors and unparalleled quality. Founded in 1937 in Rajasthan, Haldiram’s aims to connect with the Indian diaspora in Dubai through its slogan “Come home to Haldiram’s,” delivering home-cooked Indian flavors.
The Dubai restaurant has a seating capacity of 110 guests and features a diverse menu, including popular Indian dishes such as Raj Kachori, Choley Bhature, and North and South Indian specialties. The menu also includes traditional Indian sweets like Motichoor Ladoo, Kesar Rasmalai, and Kaju Katli. To enhance the dining experience, the restaurant has introduced table service.
Haldiram’s director and owner, Pankaj Agarwal, expressed excitement about launching the brand’s first international outlet in Dubai, a city known for its culinary diversity. He stated that the brand aims to provide authentic Indian cuisine with unmatched hospitality, marking the beginning of their expansion journey. The president of Haldiram’s retail and quick-service restaurant, Kailash Agarwal, added that Dubai’s diverse cultural landscape makes it an ideal location to showcase the richness of Indian cuisine to a global audience.
This launch comes amid reports that Singapore’s state-owned investment company, Temasek Holdings, is in preliminary discussions to acquire a 10% to 15% stake in Haldiram Snacks, potentially valuing the Indian snack manufacturer at $11 billion. The launch of Haldiram’s first international restaurant in Dubai marks a significant milestone in the brand’s expansion plans, with plans to enter more international locations in the future.
The restaurant’s opening is expected to cater to the large Indian diaspora in Dubai, as well as to introduce authentic Indian flavors to the local and international community. With its unique blend of dine-in and quick-service formats, Haldiram’s aims to provide a memorable dining experience, showcasing the best of Indian cuisine. As the brand continues to expand globally, it is likely to attract significant attention from investors and food enthusiasts alike.