GCPL’s business strategy revolves around a “3×3” approach to international expansion, focusing on building a significant presence in three emerging markets (Asia, Africa, and Latin America) across its three core categories. The company aims for consistent, double-digit volume growth by leveraging its existing market leadership, deepening category penetration, and focusing on innovation and renovation of its product portfolio. They are also increasingly emphasizing digital transformation and sustainability across their operations. Recent strategic moves include streamlining global manufacturing operations to focus on efficiency in India and pursuing strategic acquisitions to strengthen their market position.
GCPL has a widespread distribution network, reaching both urban and rural markets in India and extending its footprint to over 85 countries. They hold leadership positions in several key categories, including household insecticides and hair color in India and Indonesia. The company has shown consistent revenue growth over the years, although recent profit growth has been volatile. They are actively working on cost optimization and resource allocation towards profitable growth initiatives.
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From Hindustan Unilever to Nestlé, traditional fast-moving consumer goods companies are repositioning their iconic brands to cater to a new premium market.
The Indian consumer goods industry is undergoing a significant transformation, with legacy brands reworking their promise of reliability at scale to cater to the changing needs of younger consumers. For decades, brands like Godrej, Marico, and Tata Consumer Products have been synonymous with reliability and affordability. However, with the rise of digital-first brands and changing consumer preferences, these companies are now shifting their focus towards premium, lifestyle-led offerings.
Younger consumers, particularly Gen Z, are driving this change. They are more exposed to global trends, less loyal to labels, and demand more from the brands they engage with. In response, companies like Hindustan Unilever, Nestle, and Dabur are reinventing their brands, introducing premium variants, and expanding their product lines to cater to the evolving needs of their customers.
For instance, Hindustan Unilever has updated its Lifebuoy soap brand to focus on skin protection, while Nestle has introduced Korean-style noodles under its Maggi brand. Dabur has launched premium variants of its Vatika shampoo, featuring ingredients like red onion and argan oil. Unilever has also launched Vaseline Lip Derma Therapy in South Korea, targeting Gen X and Gen Z consumers with a premium face-care product.
This shift towards premiumization is not just about launching new products or increasing prices. It requires a deeper transformation in how legacy companies present themselves and engage with consumers. Digital-first brands have set a new standard for packaging, visual language, and storytelling, and legacy brands must adapt to remain relevant.
The challenge for legacy companies is to balance reinvention with trust. Decades of familiarity and quality have built trust with consumers, but familiarity alone is no longer enough. Companies must layer relevance and aspiration on top of their foundation to remain competitive. As the Indian consumer market continues to evolve, with rising aspirations and increasing demand for premium products, legacy brands must be willing to adapt and innovate to remain relevant.
The premiumization trend is no longer limited to metro cities, with rural and semi-urban markets now accounting for over 40% of premium FMCG sales. Companies must deliver value-led premium experiences through the right formats and channels to cater to the growing aspirations of consumers across income groups. Ultimately, the key to success lies in understanding the changing needs of consumers and being willing to evolve and innovate to meet those needs.
Nestle and Reckitt find a beacon of hope in India amidst worldwide challenges.
Nestle SA, a Swiss packaged foods company, has highlighted India as a market with “strong performance and good momentum” in its post-earnings call. This is the first time India has been mentioned in such a context by the company, amidst global challenges. Nestle’s global CFO, Anna Manz, attributed the strong performance to investments made in high-priority areas, citing India, Malaysia, Indonesia, and Pakistan as examples. The company’s India unit reported a 10.8% year-on-year increase in domestic quarterly sales, reaching ₹5,411 crore, its highest-ever quarterly sales.
Another European company, Reckitt Benckiser, also cited India as a “standout market” despite disruptions caused by changes in the goods and services tax (GST). The company’s CEO, Kris Licht, stated that emerging markets, including India and China, had a standout performance, growing 15.5% in the quarter. However, the company’s CFO, Shannon Eisenhardt, noted that India posted low single-digit growth in the quarter due to the GST changes, which impacted revenue growth.
Other companies, such as Hindustan Unilever, Godrej Consumer Products, and Dabur, have also flagged short-term impacts on sales and profitability due to GST-related disruptions. Despite these challenges, Reckitt Benckiser expects India to continue contributing to its growth, with Licht stating that the company has a “very successful business in India” and is focused on taking other markets to the same level of excellence.
Globally, Nestle SA’s sales fell 1.9% year-on-year to $82.8 billion in the first nine months of 2025. The company has undergone significant changes, including the exit of its chairman and the termination of two chief executives. The new global chief, Philipp Navratil, announced 16,000 worldwide job cuts, describing it as a “hard but necessary” decision. Reckitt Benckiser, on the other hand, reported like-for-like net revenue growth of 7% across the group, led by emerging markets. The company expects India to continue delivering high single-digit growth in the future, despite the short-term impact of GST changes.
FMCG companies warn of temporary challenges as they prepare for GST 2.0 implementation, here’s what you need to know about the potential short-term impact.
The Indian government’s decision to reduce the Goods and Services Tax (GST) rates on various fast-moving consumer goods (FMCG) products is expected to cause short-term disruptions in the industry. Companies such as Emami, Godrej Consumer Products, and Hindustan Unilever are waiting for implementation guidelines from the government to deal with their existing inventory. The new GST regime, which comes into effect on September 22, will have two slabs of 5% and 18%, replacing the current four slabs of 5, 12, 18, and 28%.
FMCG companies are seeking clarification on how to handle existing stocks with printed Maximum Retail Prices (MRPs) under the current tax regime. They want to know if they can sell these stocks with discounts even after the new GST regime comes into force. Emami Vice Chairman and Managing Director Harsha Vardhan Agarwal said that the industry is evaluating the situation and waiting for verification from the government. Godrej Consumer Managing Director and CEO Sudhir Sitapati said that consumers will start getting FMCG products at reduced prices only by early or mid-next month, as goods take time to reach markets with the new MRPs.
The reduction of tariff to 5% is expected to cause some short-term disruptions for the FMCG industry, as dealers and companies are sitting on stocks with high MRPs. Simply passing on the reduced tax to trade does not guarantee that it reaches consumers directly. It will take some time before new MRPs flow into the market. Parle Products Vice President Mayank Shah said that the FMCG industry is waiting for implementation guidelines and that different companies will have different challenges depending on their products and shelf life.
Some companies, such as V-Mart and Blue Star, have already announced their plans to extend the benefit of the reduced GST to consumers. V-Mart will provide a discount on the final bill of consumers, while Blue Star will extend the benefit from September 22. The company has already started work on MRP labels and other administrative procedures. Overall, the reduction of GST rates is expected to boost consumer spending, but the industry is facing short-term challenges in implementing the changes.
Key FMCG companies such as HUL, Nestle, Dabur, and Britannia are set to reveal their Q2 FY26 earnings results in the near future, according to the Goodreturns earnings calendar.
The Q2 FY26 earnings calendar is upcoming, and several fast-moving consumer goods (FMCG) giants are set to announce their results soon. Companies like Hindustan Unilever (HUL), Nestle, Dabur, Britannia, and others will be declaring their quarterly earnings, providing insight into their financial performance.
Hindustan Unilever, one of the largest FMCG companies in India, is expected to announce its Q2 results. The company has a diverse portfolio of brands, including food, beverages, and personal care products. Investors will be watching closely to see how the company has performed, given the current market trends and consumer demand.
Nestle, another global FMCG major, will also be declaring its Q2 results. The company has a significant presence in India, with popular brands like Maggi, KitKat, and Nescafe. Nestle’s results will be closely watched, as the company has been investing heavily in digital transformation and expanding its product portfolio.
Dabur, a leading Indian FMCG company, is also set to announce its Q2 results. The company has a strong presence in the Ayurvedic and natural products segment, with brands like Dabur Chyawanprash and Vatika. Dabur’s results will be closely watched, as the company has been expanding its product portfolio and increasing its digital presence.
Britannia, a well-known Indian food company, will also be declaring its Q2 results. The company has a diverse portfolio of brands, including biscuits, bread, and dairy products. Britannia’s results will be closely watched, as the company has been investing in new product launches and expanding its distribution network.
Other FMCG companies, like Marico, Godrej Consumer, and Emami, will also be announcing their Q2 results. These companies have a significant presence in the Indian market, with popular brands like Parachute, Good Knight, and Boroplus. Their results will provide insight into the overall performance of the FMCG sector in India.
The Q2 earnings season will be closely watched by investors, as it will provide insight into the financial performance of these FMCG giants. The results will also indicate the trends and outlook for the sector, given the current market conditions and consumer demand. As the earnings season approaches, investors will be eagerly waiting to see how these companies have performed and what their future plans are. The results will be crucial in determining the future direction of these companies and the overall FMCG sector in India.
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FMCG giants HUL, Marico, and ITC go on a buying binge: What’s behind their D2C shopping spree
Over the past five years, approximately two-thirds of acquisitions made by Fast-Moving Consumer Goods (FMCG) companies have been in the Direct-to-Consumer (D2C) space. This trend is driven by the desire of established players to boost growth, expand into premium segments, and gain access to personalized consumer insights. According to Crisil Ratings, notable acquisitions include Hindustan Unilever’s purchase of Uprising Science Pvt Ltd (Minimalist) for Rs 2,706 crore, Marico’s acquisition of Satiya Nutraceuticals Pvt Ltd (Plix) for Rs 380 crore, and Emami Ltd’s takeover of Helios Lifestyle Ltd (The Man Company) for Rs 272 crore.
These acquisitions provide FMCG companies with access to unique features of digital channels, such as accelerated feedback, rapid innovation cycles, and targeted marketing. The modest size of these acquisitions has not impacted the credit profile of acquirers, with the average consideration for acquisitions being less than 5% of the net worth of the acquirers. Crisil Ratings notes that the acquisitions have strengthened the business profiles of traditional FMCG players by providing entry into niche product categories, aiding diversification and premiumisation of the overall product basket.
The majority of acquisitions (60%) have been in the personal care segment, with the rest in the food and beverage segment. About 85% of the acquisitions were undertaken to enter niche and premium segments, with 35% in the health and wellness segment and 20% in the specialized ingredients segment. The acquisitions have enabled D2C companies to mitigate challenges of scalability and profitability, with less than 15% of D2C companies crossing Rs 250 crore in revenue and only a third reporting operating profits prior to acquisition.
While the acquisitions have not dented the financial profiles of acquirers, Crisil Ratings notes that the ramp-up of the acquired D2C brands post-acquisition to a much larger scale will bear watching. The ability of FMCG companies to improve profitability over the medium term will be crucial in determining the success of these acquisitions. Overall, the trend of FMCG companies acquiring D2C startups is expected to continue, driven by the desire for growth, premiumisation, and access to personalized consumer insights.
FMCG giants like Amul and ITC cut prices significantly with new GST rates in effect.
The Indian government’s implementation of the Goods and Services Tax (GST) 2.0 has led to a reduction in prices of daily essentials and food items. As a result, several Fast-Moving Consumer Goods (FMCG) companies have announced price cuts, passing on the benefits to consumers. This move is expected to boost demand and sales, especially with the festive season of Navratri and Diwali approaching.
Some of the major FMCG companies that have announced price cuts include ITC, Amul, Nestlé India, Dabur, PepsiCo, Ferrero, Procter & Gamble (P&G), Emami, Hindustan Unilever (HUL), and Patanjali. The price reductions range from 2-15% across various product categories, including packaged foods, personal care products, dairy products, and beverages.
ITC has reduced prices of its ghee by Rs 70, making it one of the steepest reductions in the FMCG sector. Amul has also slashed prices of its ghee, butter, paneer, and ice creams. Nestlé India has cut prices of its Maggi noodles and coffee range, while Dabur has reduced prices of its juices, health supplements, and oral care products.
Ferrero has announced the steepest cut in the chocolate segment, with a reduction of Rs 100 on its Ferrero Rocher product. P&G has reduced prices of its Vicks Action 500 Advance and other products, including diapers, shampoos, and razors. Emami and HUL have also rolled out price cuts across their personal care and food products.
Patanjali has announced steep cuts across its Nutrela, personal care, and health products, including a reduction of Rs 48 on its ghee. Varun Beverages, the distributor of PepsiCo, has reduced prices of its juice and packaged water portfolio. Overall, the price cuts are expected to benefit consumers and boost sales for the FMCG companies during the festive season.
The price reductions will be effective starting September 22, and consumers can expect to see lower prices on a range of products, including food items, personal care products, and beverages. The move is seen as a positive development for consumers, who will benefit from the reduced prices, and for the FMCG companies, which are expected to see an increase in sales and demand.