GCPL’s business strategy revolves around a “3×3” approach to international expansion, focusing on building a significant presence in three emerging markets (Asia, Africa, and Latin America) across its three core categories. The company aims for consistent, double-digit volume growth by leveraging its existing market leadership, deepening category penetration, and focusing on innovation and renovation of its product portfolio. They are also increasingly emphasizing digital transformation and sustainability across their operations. Recent strategic moves include streamlining global manufacturing operations to focus on efficiency in India and pursuing strategic acquisitions to strengthen their market position.
GCPL has a widespread distribution network, reaching both urban and rural markets in India and extending its footprint to over 85 countries. They hold leadership positions in several key categories, including household insecticides and hair color in India and Indonesia. The company has shown consistent revenue growth over the years, although recent profit growth has been volatile. They are actively working on cost optimization and resource allocation towards profitable growth initiatives.
Latest News on Godrej Consumer Products
Dabur, HUL, and Marico are in the spotlight as the GST rate for everyday essentials like shampoo, hair oil, soaps, and toothpaste has been slashed to 5%.
Indian Finance Minister Nirmala Sitharaman has announced significant reforms to the Goods and Services Tax (GST) structure, aiming to ease the burden on common citizens and boost demand. The reforms include slashing GST rates on various fast-moving consumer goods (FMCG) items, such as shampoo, toothpaste, soaps, and hair oil, from 18% to 5%. Additionally, items like bread, paneer, and ultra-high temperature (UHT) processed milk have been exempt from GST.
This move is expected to have a positive impact on the economy, particularly in the FMCG sector. Industry players, including companies like Godrej Consumers, HUL, Marico, Colgate, DMart, Nestle, and Britannia, are likely to benefit from the reduced tax rates. These companies’ stocks are expected to be in focus, with some already rallying for four consecutive sessions.
The reduction in GST rates is also expected to make commonly consumed items more affordable, benefiting end-consumers, particularly in price-sensitive rural and semi-urban areas. Dairy products, including ghee, butter, and cheese, which were earlier taxed at 12%, have been moved to the 5% slab. Ethnic snacks like namkeens, bhujia, and mixtures will also fall under the 5% category.
The reforms have been welcomed by industry players, who believe that the move will help increase consumption of branded and quality-assured products, potentially encouraging a shift away from unregulated or adulterated alternatives. The Association of Indian Consumers and Distributors (AICPDF) expects the move to accelerate FMCG growth by 2-3 percentage points.
FMCG major Dabur also expects the shift to strengthen demand, particularly in rural and semi-urban markets, as the festival season approaches. The company believes that the reforms will energize demand, ease the burden on households, and catalyze growth for branded FMCG products.
Overall, the GST reforms are expected to have a positive impact on the FMCG sector, with companies like HUL, Nestle, and Dabur likely to benefit from the reduced tax rates. The reforms are also expected to boost consumption, ease pressures on trade, and strengthen the supply chain from manufacturers to the last-mile retailer.
Parle retains its top spot as India’s most preferred in-home fast-moving consumer goods brand, while Britannia secures a triple win in the out-of-home category.
The 13th edition of Worldpanel by Numerator’s Brand Footprint India report has been released, ranking the most chosen FMCG brands in India based on Consumer Reach Points (CRP). The report reveals that FMCG brand choices in India continued to grow in 2024, although at a slower rate than the previous year. This deceleration was largely driven by a slowdown in the foods and beverages sector. Despite this, India’s post-pandemic market remains more growth-positive than global averages, with a 60:40 ratio of growth compared to a 50:50 global average.
The report highlights that smaller brands recorded higher CRP growth in 2024, while larger brands experienced slower growth rates. In the in-home category, Parle retained its top position with 8,605 million CRPs, followed by Britannia, Amul, Clinic Plus, and Surf Excel. Notable gains were recorded by Surf Excel, Haldiram’s, and Godrej Expert, with Balaji, Everest, Goodknight, Wagh Bakri, and Godrej Expert Crème being standout growth stories.
In the out-of-home category, Britannia retained its leadership with 655 million CRPs, followed by Haldiram’s, Cadbury, Balaji, and Parle. Strong performers included Balaji and Amul, with the top 5 remaining dominated by snacking brands. The report suggests that consumer choice remains a reliable test of a brand’s strength and that India’s market remains vibrant with regional and challenger brands gaining ground.
According to K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator, “Consumer choice remains the most reliable test of a brand’s strength, and Brand Footprint has consistently captured this reality for over a decade.” The report reaffirms that growth comes from expanding the shopper base, whether through innovation, new formats, or deeper rural reach. While larger brands are experiencing a slowdown, smaller and emerging players are driving much of the momentum in the Indian market.
The report’s findings have significant implications for FMCG brands operating in India, highlighting the importance of innovation, distribution expansion, and rural reach in driving growth. As the Indian market continues to evolve, it is likely that smaller and regional brands will play an increasingly important role in shaping the country’s FMCG landscape.
Haldiram’s breaks into top 10, Parle leads as most preferred FMCG brand: Report by Worldpanel from Numerator
According to the latest report by Worldpanel by Numerator, Parle remains the most chosen in-home brand in India for the 13th consecutive year, followed by Britannia, Amul, Clinic Plus, and Surf Excel. In out-of-home consumption, Britannia took the top spot for the third year in a row, followed by Haldiram’s, Cadbury, Balaji, and Parle. The report ranks FMCG brands based on consumer reach points (CRPs), which consider actual purchases made by consumers and their frequency.
The report highlights that while overall FMCG brand choices in India grew at a slower rate in 2024, with 120 billion CRPs compared to 115 billion CRPs in 2023, smaller brands grew nearly twice as fast as larger brands. Notable movers include Balaji, which recorded a 26% increase in penetration and added 10 million new shoppers, and Everest, which added 7 million shoppers and increased its penetration by 28%. Other brands that made significant gains include Godrej’s Good Knight and Expert Crème, as well as Wagh Bakri.
In the beverage segment, Amul led the market with its range of milk-based drinks, followed by Thums Up, Frooti, Sprite, and Maaza. The report’s findings suggest that India remains a growth-positive market, driven by smaller and emerging players. The key to growth lies in expanding the shopper base through innovation, new formats, or deeper rural reach. While larger brands are experiencing a slowdown, regional and challenger brands are steadily gaining ground.
The food and beverage sector saw lower growth in 2024, with a 7% and 6% increase, respectively, compared to more than twice that rate in 2023. However, brands like Surf Excel and Haldiram’s made significant strides, with Surf Excel breaking into the top five in-home brands for the first time and Haldiram’s entering the top 10. The report’s managing director, K Ramakrishnan, emphasized that the market remains vibrant, with opportunities for growth and innovation, particularly for smaller and regional brands. Overall, the report provides insights into the evolving FMCG landscape in India, highlighting the importance of adaptability and innovation in a competitive market.
Hindustan Unilever and Dabur reduced their advertising spend, while Marico experienced a significant 35% increase in ad expenses during the fourth quarter of FY25.
India’s leading Fast-Moving Consumer Goods (FMCG) companies experienced moderate growth in advertising and marketing expenditures in the fourth quarter of fiscal year 2025. The growth was impacted by food inflation and sluggish demand in urban markets. Hindustan Unilever Limited (HUL), one of the largest FMCG companies, reduced its advertising spend by 6.5% to Rs 1,510 crore in Q4 FY25. Despite this, the company plans to increase its media spending and digital advertising to drive growth for key brands such as Lifebuoy, Glow & Lovely, and Nutrition Drinks.
Other FMCG companies also adjusted their advertising budgets. Dabur Ltd reduced its advertising spend to Rs 176.40 crore in Q4 FY25, while Godrej Consumer Products witnessed a marginal increase to Rs 310.07 crore. Marico, on the other hand, increased its advertising and promotional spends by 35% year-on-year to Rs 305 crore. Patanjali Foods, owned by Yoga guru Baba Ramdev, spent Rs 325.66 crore on advertisement and promotional activities in Q4 FY25.
The FMCG companies have shifted their focus from traditional advertising media to more targeted and digital channels. According to TAM AdEx, television advertising for FMCG brands declined by 12% in FY25, while print media ad space reduced by 20% year-on-year. Marketers are now opting for “high-impact, measurable platforms” such as Connected TV, choosing relevance and effectiveness over visibility.
The Q4 uptick in ad spending highlights a more strategic approach by FMCG companies. They are focusing on digital advertising and targeted marketing to drive growth and improve brand performance. As Managing Director and CEO of HUL, Rohit Jawa, stated, the company has taken initiatives such as heavy media spending, extensive digital advertising, and product relaunching to improve brand performance in fiscal year 2026. The shift towards digital advertising is expected to continue, with FMCG companies allocating more resources to targeted and measurable platforms.
Meet Somasree Bose Awasthi of Marico, a Key Player on the Asia-Pacific Power List for 2025
Somasree Bose Awasthi is the Chief Marketing Officer at Marico India, a company operating in the beauty and wellness space. With a long history of working with homegrown Indian companies in the FMCG sector, Awasthi’s career path differs from many senior marketers in India who typically start at multinationals like Unilever or P&G. She began her career with a summer internship at Cavin Kare and later moved to Godrej, where she spent 16 years and held various roles, including Chief Marketing Officer.
During her tenure at Godrej, Awasthi built the air care category with the launch of Godrej Aer and grew brands like pesticide Hit. She also initiated the direct-to-consumer channel at the company. At Marico, Awasthi has made a significant impact, particularly with the healthcare brand Saffola. She created a campaign called “Step Up For Your Heart” that featured a relatable celebrity, Ronit Roy, and an AI-powered app that allowed consumers to have conversations with the actor while exercising. The campaign was highly successful, with over 2.5 million registrations in 35 days.
Awasthi has also been selective in her use of influencers, avoiding the trap of being overly reliant on them. Instead, she has used them to tap into the equity of health experts and created campaigns that highlight product superiority. For example, Marico’s “Hair & Care” brand campaign is a tongue-in-cheek riff on influencers and their sometimes impractical solutions. The company’s marketing initiatives have contributed to a 19.8% increase in revenue in Q4 2025.
In addition to her marketing achievements, Awasthi is a champion of gender equity at the workplace. She has consistently worked to address the bias in hiring and promotions and has implemented initiatives to support women in senior roles. At Marico, she has launched the Neo Mama Network, which supports new mothers in the workplace. The company’s brand communication also reflects this commitment, with campaigns like #ExpressWithPride for Livon and #UnStereotype for Nihar Naturals. Overall, Awasthi’s approach to marketing and her commitment to gender equity have made her a notable figure in the industry.
Stock Market Updates for Godrej Consumer Products
Recent Updates
Major companies like Dabur, Nestle, and Emami are putting brand expansions on hold, reducing their workforce, and delaying new product launches due to sluggish market demand and intense competition from direct-to-consumer brands.
The packaged goods industry in India is undergoing significant changes due to challenging demand conditions. Many companies are discontinuing non-performing brands, shelving expansion plans, and reducing manpower costs in anticipation of a demand revival in their core businesses over the next two quarters. Nestle India, for example, has phased out select variants of Maggi noodles, while Dabur India has exited the diaper, tea, and health drink businesses to focus on core categories.
The unseasonal rains in India have had a significant impact on the sales of summer-centric products such as soft drinks, cold juices, and ice-creams. Companies that typically set up temporary small shops in rural markets to cater to seasonal demand have had to abort their plans this year. As a result, sales of large packs have declined, and companies are rationalizing manpower costs.
The weather office has predicted above-normal rainfall in the second half of the monsoon season, which is expected to further impact sales. Distributors have noted that companies are now discontinuing products that are not performing well within a shorter period, typically a few months, compared to the previous 12-15 months.
At least two dozen low-performing sub-brands are being discontinued across various categories, including tea, Ayurvedic creams, oral care, toothpaste, and soap. Emami’s hair oil business, led by the Kesh King brand, has declined 5% year-on-year, and the company is revamping its businesses with strategic transformations. The company will relaunch the Kesh King hair oil franchise in the current quarter to improve brand relevance and future growth.
Despite the challenges, most listed FMCG companies have provided guidance of high single-digit growth for FY26, driven by sequential demand recovery, a better-than-expected monsoon, easing food inflation, rural momentum, and urban revival. However, research firm Numerator has reported that demand for groceries, household, and personal care slowed to 3.9% by volume year-on-year in the June quarter, impacted by unseasonal rains. The industry is undergoing significant changes, and companies are adapting to the new reality by rationalizing their portfolios and focusing on core businesses.
Transforming vision into tangible results, driven by a relentless focus on effective execution and meaningful impact – Sudhakar Rao Desai, CEO, Emami Agrotech
The Indian government has launched the National Mission on Edible Oils – Oilseeds (NMEO-Oilseeds) to increase domestic production of oilseeds and reduce dependence on imported edible oils. The mission, which will run from 2024-25 to 2030-31, has a financial commitment of Rs 10,103 crore. The goal is to increase primary oilseed production from 39 million tonnes in 2022-23 to 69.7 million tonnes by 2030-31. This, combined with the NMEO-Oil Palm mission, aims to produce 25.45 million tonnes of edible oil domestically, covering around 72% of the projected national demand.
However, India is not yet self-reliant in oilseed production, with the country still importing close to 60% of its edible oil needs. This is due to a persistent gap between domestic production and rising consumption, as well as deeper structural challenges such as low yields, shrinking acreage, and less favorable crop economics. According to Sudhakar Rao Desai, CEO of Emami Agrotech, self-reliance in oilseed production is not just a goal, but a strategic imperative for food and trade security.
The main challenges preventing self-reliance in oilseed production include low productivity levels, limited improved seed varieties, and water stress. Additionally, oilseeds often lose out to other crops such as pulses, wheat, and cereals, which have a more robust and predictable support ecosystem. A level playing field for oilseeds is essential to address these challenges.
The impact of oilseed imports on India’s economy and farmers is significant. The annual foreign exchange outflow exceeds Rs 1.25 lakh crore, putting a heavy burden on the trade balance. It also exposes India to global market volatility, which can translate into uncertainty for farmers. International price crashes can deflate domestic prices, making cultivation risky unless backed by strong institutional support. Therefore, it is essential to address the challenges and work towards self-reliance in oilseed production to ensure food and trade security for the country.
Emami Realty’s Q4 net loss balloons over four times, with sales plummeting 76 percent.
Emami Realty Limited, a real estate firm, has reported a significant decline in its financial performance for the March quarter (Q4 FY25). The company’s consolidated net loss widened to Rs 79.68 crore, a four-fold increase from the previous quarter (Q3 FY25) and a substantial rise from the same period last year (Q4 FY24). The annual net loss for FY25 stood at Rs 126.25 crore, slightly higher than the previous year’s loss of Rs 123.10 crore.
The company’s revenue from operations plummeted 76.12% to Rs 13.66 crore in Q4 FY25, down from Rs 57.22 crore in the preceding quarter. Compared to the same period last year, revenue declined by 21.72%. Total income also saw a significant dip, falling 61.2% to Rs 27.14 crore in Q4 FY25 from Rs 69.96 crore in Q3.
Expenses continued to rise, with total expenses increasing by 16.9% to Rs 112.16 crore in Q4 FY25. Project expenses jumped 78.12% quarter-on-quarter to Rs 50.46 crore, while other expenses surged by over 4,420% to Rs 66.44 crore. On a full financial year basis, expenses rose by 5.5% to Rs 282.16 crore in FY25.
The Emami Group company, which develops residential, commercial, and mixed-use properties across Indian cities, has faced a challenging quarter. The Board of Directors has approved the appointment of MKB and Associates as Secretarial Auditors for a period of five years, subject to shareholder approval at the upcoming Annual General Meeting (AGM).
The significant decline in revenue and rise in expenses have contributed to the company’s poor financial performance. The real estate sector has faced challenges in recent times, and Emami Realty Limited’s results reflect the industry’s struggles. The company will need to reassess its strategy and costs to improve its financial performance in the coming quarters. The appointment of a new Secretarial Auditor may help the company improve its governance and compliance practices, but it will need to address its underlying financial challenges to get back on track.
Key Q4 Highlights on 16th May: Hyundai Motor posts ₹1614.34 cr profit, Emami sees significant profit growth, Dhanuka Agritech and Eureka Forbes report increased profits, BHEL achieves ₹504.45 cr profit, while Delhivery, Reliance Infra, and Heritage Foods are set to release their Q4 results, with Cochin Shipyard and Crompton Greaves closing higher.
Several Indian companies announced their Q4 results on May 15 and 16, 2025. Here are the key highlights:
Companies that reported profits:
- BHEL: Net profit rose 3% to ₹504.45 crore in the March quarter.
- Cochin Shipyard: Consolidated net profit increased 10.93% to ₹287.18 crore.
- Crompton Greaves: Consolidated net profit rose 22.46% to ₹169.48 crore.
- Emami: Consolidated net profit increased 10.51% to ₹162.17 crore.
- Eureka Forbes: Consolidated net profit rose twofold to ₹49.48 crore.
- Hyundai Motor India: Consolidated profit after tax stood at ₹1,614.34 crore, a 4% dip from the previous year.
- Kalpataru Projects International: Consolidated net profit rose over 29% to ₹218.17 crore.
- Kaynes Technology: Consolidated net profit zoomed 43% to ₹116.20 crore.
- NAVA: Consolidated net profit rose to ₹234.40 crore.
- Nucleus Software Exports: Consolidated net profit stood at ₹64.77 crore.
Companies that reported revenue growth:
- BLS International: Reported its highest-ever financial performance in FY25, with revenue reaching ₹2,193.3 crores, a 30.8% year-over-year increase.
- Dhanuka Agritech: Consolidated revenue rose to ₹1,495.
- IndiGrid: Increased its income to ₹920.3 crore from ₹824.3 crore in the year-ago quarter.
- Matrimony.com: Reported a 5% quarter-on-quarter increase in billing to ₹114.8 crores.
Other updates:
- Allied Blenders and Distillers reported record EBITDA and PAT in FY25.
- India Motor Parts and Accessories reported a standalone net profit of ₹23.93 crore.
- Jubilant Pharmova reported a consolidated net profit of ₹153.6 crore.
- Page Industries reported a net profit of ₹164 crore, up 52% year-on-year.
- Websol Energy System reported a profit after tax of ₹48.27 crore.
These results indicate a mixed performance by Indian companies, with some reporting significant profits and revenue growth, while others saw declines. The market reaction to these results has been varied, with some stocks rising and others falling.
The desire for acquisitions among FMCG companies is intensifying, with their hunger for deals showing no signs of abating.
Indian fast-moving consumer goods (FMCG) companies, including Dabur India, Marico, and Emami, are actively seeking mergers and acquisitions (M&As) to expand their presence in new categories, build a digital-first portfolio, and increase their reach in traditional markets. The companies are looking to tap into the growing demand for premium personal care and wellness products, as well as healthy snacks and beverages. Despite a slowdown in urban consumption, the Indian FMCG industry reported an 11% year-on-year value growth in the March quarter, driven by rural demand.
To achieve their goals, these companies are adopting a multi-pronged approach, including investing in core brands, expanding into premium categories, and pursuing strategic acquisitions. Dabur, for instance, has outlined a seven-pronged strategy that includes investing in new-age healthcare, wellness foods, and premium personal care brands. Marico, on the other hand, is focusing on becoming a “house of brands” and is open to acquisitions that fit its digital transformation aspirations.
The consumer and retail sector has seen a modest 13% increase in deal volume in 2024, with strategic acquisitions dominating the M&A landscape. Companies like Tata Consumer Products, Hindustan Unilever, and Emami have made significant acquisitions in the past year, with a focus on premium, online-first brands and regional players.
Industry experts expect the M&A activity to continue, driven by the need for companies to stay relevant in a rapidly changing consumer landscape. Regional brands and direct-to-consumer (D2C) companies are expected to be key targets for acquisition, as they provide immediate scalability and access to local markets.
In terms of specific deals, Dabur acquired a 51% stake in hair care company Sesa Care in 2022, while Marico has invested in premium skincare brand Just Herbs and plant-based nutrition company Plix. Emami, meanwhile, has acquired stakes in male grooming, new-age personal care, and pet care brands.
Overall, the Indian FMCG industry is witnessing a significant shift towards premiumization, digitalization, and regionalization, driven by changing consumer preferences and behaviors. Companies that are able to adapt to these changes through strategic acquisitions and investments are likely to emerge as winners in the long term. With a growing middle class and increasing demand for health and wellness products, the Indian FMCG market is expected to continue to grow, driven by both organic and inorganic expansion.
Emami introduces ‘Pure Glow’ with Raashii Khanna as the face of the brand
Emami Limited, a leading personal care and healthcare company, has launched a new brightening cream called Emami Pure Glow, marking its entry into the Rs. 4,000 crore brightening cream market. The product is designed to address common concerns associated with existing brightening creams, such as white cast, lack of moisturization, and minimal effectiveness over time. Emami Pure Glow is backed by cutting-edge technology and combines the power of science and nature to provide a superior skincare solution.
The product features a unique formula that delivers visible results, including 2X brightness in just three weeks, 50% more moisturization, and dark spot reduction in as little as one week. The formula is infused with the potent Japanese Sakura Flower and clinically proven Niacinamide, which provides a natural and effective solution for achieving a glowing complexion.
To promote the brand and connect with consumers nationwide, Emami has partnered with actress Raashii Khanna, who brings a strong presence in both regional and Hindi film industries. Khanna’s charm, confidence, and relatability make her the perfect ambassador for the brand, which aims to redefine the glow segment.
According to Mohan Goenka, Vice Chairman and Whole-Time Director of Emami Limited, the company has extensively studied consumer concerns and developed a unique 6-Way Brightening Action formula that ensures effective and long-lasting results. Khanna, who is thrilled to be associated with the brand, believes that Emami Pure Glow combines the best of nature and innovation, providing a lightweight and non-greasy texture that absorbs quickly and leaves the skin looking fresh and radiant.
With Khanna on board, Emami Pure Glow is expected to appeal to a young and aspirational audience, particularly in South India and metro cities like Mumbai and Delhi. The brand’s entry into the brightening cream market is expected to be a game-changer, with its science-backed formula and natural ingredients poised to disrupt the category. Overall, Emami Pure Glow is a revolutionary skincare solution that is set to redefine the glow segment and provide consumers with a superior brightening cream that delivers visible results.
Emami anticipates a turnaround for Kesh King using its BCG approach, and concurrently repositions Fair and Handsome as Smart and Handsome.
Emami Ltd, a fast-moving consumer goods (FMCG) company, is working to revive its ayurvedic hair care brand, Kesh King, which has been experiencing a decline in sales. The brand’s sales declined by 10% in the third quarter and 12% in the first nine months of the current financial year due to competitive pressures and category challenges. To address this issue, Emami has hired consultancy firm Boston Consulting Group (BCG) to develop a robust strategy for the brand.
Mohan Goenka, Vice Chairman and Whole-time Director of Emami Ltd, stated that BCG is currently evaluating Kesh King and will come up with a strategy to revive the brand. He expects the brand to recover within one or two quarters, and is confident that it will bounce back strongly. Goenka attributed the decline in Kesh King’s sales to category issues, but noted that the company is working to identify opportunities for growth in the shampoo and other hair care segments.
In related news, Emami recently rebranded its male grooming brand “Fair and Handsome” to “Smart And Handsome” to address changing consumer preferences and tap into the growing market. The company aims to grow the brand, which currently has a market leadership of around 65% in India’s male grooming category, to around ₹1,000 crore in the next three to four years with new product rollouts.
Emami reported a 7% year-on-year rise in its consolidated net profit to ₹278.98 crore for the third quarter of the current fiscal year, and a 5.33% increase in revenue to ₹1049.48 crore. The company is working to address the challenges facing its brands, and is confident that it can drive growth and recovery in the coming quarters. With the help of BCG’s strategy, Emami is optimistic about the future of Kesh King and its ability to revive the brand and drive sales growth.
Revolutionizing the world of male beauty, one bold new standard at a time
Emami Ltd has announced a major rebranding of its iconic men’s grooming brand, Fair And Handsome, to Smart And Handsome. This move reflects the brand’s commitment to adapting to changing consumer preferences and embracing a more holistic approach to male grooming. The new identity, “Har Roz Handsome Code,” emphasizes the importance of confidence, personality, and overall wellness, rather than just focusing on skin whitening. The brand aims to provide men with effective solutions for face, body, and hair care, addressing multiple grooming concerns such as hydration, oil control, and skin health.
To promote this new direction, Emami has partnered with Bollywood heartthrob Kartik Aaryan as the new brand ambassador. Aaryan’s youthful energy, style, and charisma align with the brand’s ethos of encouraging men to look and feel their best every day. The association is expected to strengthen the brand’s connection with its young male target audience across urban and emerging markets.
According to Mr. Mohan Goenka, Vice Chairman and Wholetime Director of Emami Ltd, the rebranding decision was driven by consumer insights that highlight a shift towards individuality, diversity, and confidence focusing on natural skin health among today’s young men. With exciting new product launches on the horizon, the company is confident that the refreshed identity as Smart And Handsome will solidify its leadership in the evolving male grooming market.
Kartik Aaryan expressed his enthusiasm for the partnership, stating that grooming today goes beyond appearances and is about confidence, individuality, and self-expression. The brand’s vision of holistic grooming resonates deeply with him, offering modern men effective and inclusive solutions that empower them to be their best selves.
The rebranding campaign, starring Kartik Aaryan, will launch in mid-January and will include television, digital, and social media activations. The refreshed packaging will feature the message “Fair And Handsome is now Smart And Handsome,” ensuring a seamless transition and reinforcing familiarity and trust with consumers. With India’s male grooming market estimated to be around ₹18,000 crores in 2024, Emami is poised to capitalize on this growing trend and establish Smart And Handsome as a leading comprehensive grooming solution.
Vanguard News: Emami Calls for Ceasefire in Natasha-Akpabio Media Dispute
Emami Obi, a former Commissioner for Information in Akwa Ibom State, has called for an end to the media spat between Natasha Akpoti, a politician, and Godswill Akpabio, the Minister of Niger Delta Affairs. The two have been in a war of words following a perceived slight by Akpabio towards Akpoti’s late father, Senator Francis Ala Ga Akpoti, during a recent interview.
According to Obi, the ongoing media spat between Akpoti and Akpabio is “unhelpful, petty, and divisive”. He believes that the feud is only serving to distract the public from more pressing issues affecting the country. Obi urged Akpoti and Akpabio to end their war of words and focus on issues that can bring benefits to their communities.
Obi argued that the media spat is also promoting negativity and hate speech, which is detrimental to the well-being of society. He expressed hope that the two individuals will take a step back and reflect on the impact their words have on others. Obi called on journalists to be responsible and accurate in their reporting, and to avoid taking sides in the dispute.
The controversy began when Akpabio, during an interview, seemingly referred to Senator Akpoti as a “man” instead of a woman, which Akpoti took as an insult. Since then, both individuals have traded insults and accusations, with Akpoti calling Akpabio “rude” and “disrespectful”, while Akpabio has accused Akpoti of “playing the gender card”.
Emami Obi’s call for an end to the media spat has been met with mixed reactions, with some people agreeing with his sentiments and others arguing that Akpoti has a right to respond to perceived disrespect from Akpabio. The ongoing controversy has also drawn attention to the need for leaders to demonstrate respect and dignity in their interactions with others.
Emami’s Brillare introduces DermaBot, an AI-driven skincare solution, with offline availability.
Emami Limited’s subsidiary, Brillare, has launched an artificial intelligence (AI) powered tool called DermaBot to analyze skin and hair care needs. DermaBot, developed in collaboration with Orbo, allows users to answer a few questions and submit a photo, receiving a customized analysis with product recommendations tailored to their unique needs.
This marks a significant advancement in Brillare’s mission to provide personalized and accessible solutions for skincare and haircare. By leveraging AI technology, DermaBot aims to transform the way individuals interact with their skincare and haircare needs.
In addition to the digital launch of DermaBot, Brillare has also debuted in four Indian malls, offering customers the opportunity to experience and try out their products in person. The brand’s products range from sun protection creams and liquid moisturizers to face serums and hair shampoo and masks.
With the offline launch, customers can now explore and purchase Brillare’s products at their nearest store, such as Palladium Mall in Ahmedabad, Amanora Mall in Pune, Viviana Mall in Mumbai, and South City Mall in Kolkata. This expansion aims to provide a more immersive experience for customers, allowing them to discover the benefits of Brillare’s products and make informed choices about their skincare and haircare routines.
Brillare’s founder and creative head, Jigar Patel, emphasized the importance of empowering individuals to make informed choices about their skincare and haircare regimes, highlighting DermaBot as a significant step forward in achieving this goal.
Global Consumer Goods Leaders Prepare to Implement 2-4% Price Adjustments to Mitigate Thin Profit Margins
Several consumer goods companies in India, including Peer Godrej, Emami, and Marico, are experiencing pressure on their profit margins due to high palm oil prices and other raw material costs. As a result, they are implementing price hikes and grammage cuts to maintain their operating margins. Peer Godrej’s Managing Director and CEO, Sudhir Sitapati, expects the company’s operating margin to be between 22-26% for fiscal 2025, with a potential one-to-two round of price increases needed to reach this level.
Emami, another major player, anticipates a further 1-1.5% price increase in the coming quarters, on top of the 2% hike it took in the December quarter. Britannia Industries has also announced a price hike of 4-5% in the current quarter and may take further actions to maintain its margins. Marico has taken a 10% price hike in coconut oil and 20% in edible oil so far this fiscal, but more price hikes are expected to cushion profit margins.
These companies are facing challenges due to the high prices of palm oil, a key raw material, as well as other vegetable oils. Marico’s Managing Director, Harsha Manjunath, stated that the company may need to take more price hikes, as the current price hikes taken were not enough to maintain profit margins. The companies are expecting higher prices to continue in the near future, which will likely lead to more price increases and trade-offs to maintain their operating margins.
Emami to declare cash dividend for Q3 FY25, details to be revealed in upcoming results, check record date and board meeting schedule.
Emami, the Indian consumer goods company that owns popular brands like Boro Plus and Fair & Handsome, is set to announce a cash dividend for its shareholders in the third quarter of fiscal year 2025. This news is based on a report by ET Now, a leading business news channel in India.
The company’s management is likely to make an announcement regarding the dividend payout during its Q3 results announcement, which is expected to take place soon. The record date for the dividend, as well as the schedule for the board meeting, is not yet disclosed.
Emami has a strong portfolio of brands across various product categories, including personal care, skincare, and hair care. Its Boro Plus brand is one of the most popular deodorants in India, known for its long-lasting fragrance and sweat-resistant qualities. The company’s other popular brands include Fair & Handsome, Kesh King, and Ankle Bite.
The potential cash dividend payout is likely to be a result of the company’s strong financial performance in the quarter. Emami has consistently reported robust revenue growth and high profits in the past, driven by its focus on product innovation, brand building, and expansion into new markets.
As a leading consumer goods company, Emami is well-positioned to benefit from the growing demand for personal care products in India. The country’s personal care market is expected to grow at a compound annual growth rate (CAGR) of 10-12% over the next five years, driven by factors such as increasing disposable incomes, urbanization, and rising awareness about personal care.
The potential dividend payout is likely to be welcome news for Emami’s shareholders, who have been rewarded with steady dividends in the past. The company’s dividend policy has been consistent, with announcements made during quarterly results announcements. This has become a key feature of the company’s investor relations strategy, helping to maintain shareholder confidence and trust in the business.
In conclusion, Emami’s potential cash dividend payout is a positive development for the company’s shareholders. The company’s strong financial performance, driven by its product innovation and brand building strategies, is likely to continue to drive its business growth in the future.
Three Industry Leaders – United Spirits, United Breweries, and Marico – are Our Top Consumer Picks for a Sizzling Summer Summer
Nuvama, a brokerage firm, has released a report highlighting its top picks for the fourth quarter of FY25. The report identifies several companies that are expected to perform well, including United Spirits Ltd., United Breweries Ltd., Pidilite Industries Ltd., and Marico Ltd. The brokerage also expects strong performance from Nestle India Ltd., Berger Paints India Ltd., and Emami Ltd.
Nuvama believes that the upcoming summer season will drive sales of cola, beverages, talcum powder, and ice creams, which will benefit companies like Varun Beverages Ltd. and Emami. The report also notes that liquor companies will perform well due to a shift towards premium products, favorable policies in Andhra Pradesh, and the wedding season.
However, the report also highlights some challenges faced by companies. Margins for soaps, snacks, tea, and coconut oil are expected to be under pressure due to increases in the prices of palm oil, copra, and tea, which may negatively affect the year-over-year margins of Tata Consumer Products Ltd., Godrej Consumer Products Ltd., Bikaji Foods International Ltd., and Marico.
The report also notes that the paints sector is showing a slight recovery, but Asian Paints may still face challenges due to the urban slowdown. Nuvama’s pick for the sector is Berger Paints, which is expected to perform better. Colgate-Palmolive is also expected to have a weak quarter.
Rural demand is expected to show a gradual recovery, driven by a strong monsoon season. However, the slowdown in urban areas is expected to continue, affecting traditional grocery stores and modern trade.
Overall, Nuvama’s report provides a positive outlook for some companies, but also highlights some challenges and potential drawbacks. The report serves as a useful guide for investors seeking to make informed decisions about their investments.
The Indian ice cream market is expected to witness a striking surge in demand this summer, with prominent brands like Amul, Mother Dairy, Havmor, and Baskin-Robbins spearheading the record-breaking sales figures.
The Indian ice cream market is set to experience a surge in demand due to the ongoing heatwave and summer season. Havmor Ice Cream, a leading player in the market, is introducing new products and scaling up production to meet the rising demand. The company is also leveraging its new state-of-the-art plant in Pune to increase production capacity.
Baskin-Robbins, another major player in the market, has seen consistent double-digit growth in India and is capitalizing on the demand surge. The company has set up a new manufacturing facility and opened over 1,000 locations in India and the SAARC region to cope with the growing demand.
The rise of quick commerce has also played a significant role in the growth of the ice cream market, with platforms like Blinkit, Zepto, and Swiggy Instamart providing seamless last-mile delivery. This has increased the accessibility of ice cream and has led to impulse buying, with consumers wanting to buy and consume ice cream quickly.
Industry experts are optimistic about the category’s growth potential, driven by rising disposable incomes, evolving consumer preferences, and innovation. They also expect the category to be fueled by premiumization and deeper market penetration, as well as the growth of channels like quick commerce.
However, there are also challenges ahead, such as the potential strain on production facilities and cold chain infrastructure, as well as the possibility of disruptions due to erratic weather patterns like early monsoons. Despite these challenges, the industry is expected to continue growing, with companies like Emami, Varun Beverages, and Hindustan Unilever set to benefit from the demand surge in adjacent categories such as cola, talcum powder, and cooling hair oils.
Overall, the Indian ice cream market is poised for significant growth, driven by innovation, premiumization, and the growth of quick commerce and other channels.
Emami Realty Kickstarts Exciting New Venture: Unveils Aamod Construction with Bhoomi Pujan and Experience Centre Launch in New Alipore
Emami Realty Ltd., a leading real estate conglomerate, has launched its ambitious project, Emami Amod, with Bhoomi Pujan and Experience Center inauguration in New Alipore, Kolkata. The ceremony was marked by the throwing of sacred soil and turmeric (haldi) by the company’s Chairman, RS Agarwal, and other dignitaries.
Emami Amod is a luxurious residential project designed by Emami Realtly’s modern and stylish villas, nestled amidst serene environs, providing a unique living experience. The project is strategically located in New Alipore, providing easy access to the city’s finest educational institutions, hospitals, shopping malls, and IT hubs.
The Experience Center, launched on the occasion, offers a first-hand look at the project’s amenities and facilities, including the luxurious villas, lush green surroundings, and cutting-edge amenities. The center also features a show-flat, which allows potential buyers to experience the style and opulence of the project’s interior design and fittings.
Emami Amod offers spacious villas with exquisite architecture, modern design, and top-notch finishes. The project’s unique selling point is its focus on providing a holistic living experience, with attention to details and a commitment to quality. The villas are designed with big windows, high ceilings, and careful planning to ensure ample natural light and ventilation.
The project also boasts a range of amenities, including a swimming pool, clubhouse, gym, yoga center, spa, and children’s playground. The Experience Center provides an immersive experience for visitors, giving them a glimpse into the luxurious lifestyle offered by Emami Amod.
The launch of Emami Amod marks a significant milestone for Emami Realty, as it further solidifies its position as a leading player in the Indian real estate market. The project’s launch is expected to be a major draw for homebuyers seeking luxury living options in Kolkata.
In a statement, Emami Realty’s Chairman, RS Agarwal, expressed his excitement about the launch of Emami Amod, saying, “We are committed to delivering the best-in-class living experiences to our customers. Emami Amod is a reflection of our dedication to excellence and quality, and we are confident that it will set new standards in the residential real estate market in Kolkata.”
Emami Amod is now open for booking and viewing. Potential buyers can visit the Experience Center to experience the grandeur and luxury of this ambitious project.