Emami

Here’s a rewritten version of the sentence:Emami distributes millions in cash to Ilaje fishermen in a massive patronage effort to win their support for Tinubu’s political bid.

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Emmanuel (Emami) Ibeh, a prominent businessman and politician, has been in the news recently for allegedly gifting millions of Naira to fishermen in the Ilaje community in Ondo State for their support in the 2023 presidential election. The fishing community, known for its large number of active fishermen, has been a strong support base for Bola Tinubu, the presidential candidate of the All Progressives Congress (APC).

According to reports, Emami, who is a close associate of Tinubu, made the donation to show appreciation for the fishermen’s unwavering support for the former Lagos State Governor. The fishermen, who are mostly indigenes of the Ilaje community, were said to have been mobilized by Emami to campaign for Tinubu in various parts of Ondo State.

The millions of naira donated by Emami were reportedly given out in the form of cash gifts, fish farming equipment, and other items. The fishermen were also gifted mobile phones, as well as cash rewards for those who had actively participated in mobilizing their peers to support Tinubu’s bid for the presidency.

The charity beyond doubt has ruffled feathers in some quarters, with some critics describing the gesture as an egregious act of corruption. They argue that the donation is an indirect form of vote-buying, as it is perceived as an attempt to buy the support of the fishermen and influence the outcome of the election. However, supporters of Tinubu and Emami see the donation as a token of appreciation for the fishermen’s unwavering commitment to the APC and its candidate.

The development has raised concerns about the fairness and transparency of the electoral process, as well as the role of wealthy individuals in influencing the outcome of elections. While the focus is on Nigeria’s presidential election, the issue has broad implications for the integrity of the electoral process and the participation of ordinary citizens in the democratic process.

Emami Receives Tax Demand of 10.2 Million Rupees: February 5, 2025, 5:38 a.m. EST

Emami Limited is a leading Indian company that manufactures and sells a wide range of consumer goods, including hair care, healthcare, and skin care products. The company has a diverse portfolio of well-known brands, such as Boro Plus, Navratna, Fair and Handsome, Zandu Balm, Kesh King, and Mentho Plus Balm, among others. Emami’s products cater to various needs, including hair care, skin care, pain management, and personal care.

The company’s product range includes popular brands such as 7 Oils in One Hair Oil Range, Navratna Oil Range, Creme 21 Range, Smart And Handsome Range, BoroPlus Range, Kesh King Range, and Emami Gold Range. Emami’s products are available in over 70 countries, making it a global player in the consumer goods industry.

Emami’s brand portfolio is extensive, with a mix of personal care and healthcare brands. Some of its notable brands include BoroPlus, Navratna, Zandu, Kesh King, Smart And Handsome, Mentho Plus, 7 Oils in One, Dermicool, Creme 21, HE, The Man Company, and Brillare. The company also has a range of other brands, including Emami Malai Kesar Cold Cream, Emami Golden Beauty Talc, Emami Naturally Fair, and Emami Diamond Shine.

Emami’s commitment to quality and innovation has enabled the company to establish a strong presence in the Indian market and beyond. With a diverse range of products and a global footprint, Emami is well-positioned to continue its growth trajectory in the future.

Buy Emami, target price set at Rs 720, says Centrum Broking

Centrum Broking has issued a buy call on Emami with a target price of Rs 720, indicating a potential 26% increase from the current market price of Rs 571. Emami is a Mid-Cap company operating in the FMCG sector, with key products including Personal Care and other operating revenue segments. The company has reported strong financials, with a 16.69% increase in consolidated total income for the quarter ended December 31, 2024, and a 5.07% increase year-on-year. Net profit after tax for the quarter was Rs 283.48 crore.

The company’s management is optimistic about its performance, driven by prioritizing distribution excellence, product innovation, scaling up new product development, and judicious price hikes. The management expects high single-digit growth in domestic business, led by Boroplus and Healthcare. The company has also rebranded its products, including Smart & Handsome, which is expected to drive positive results. Hair Care and Male Grooming are expected to rebound in the first half of FY26.

Centrum Broking is positive on Emami’s growth story, particularly in rural areas, where the company has reported 53% saliency. The brokerage has tweaked FY25E and FY26E earnings estimates based on the company’s 9MFY25 performance and maintains a buy recommendation with a DCF-based target price of Rs 720, implying 28.2x September FY27E EPS.

As of December 31, 2024, promoters held 54.84% of the company’s stake, while FIIs and DIIs held 14.11% and 21.68%, respectively. The report concludes by cautioning investors to consult their financial advisors before making any investment decisions.

FMCG industry leaders anticipate a 2-4% price increase to safeguard their delicate profit margins

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Godrej Consumer Products and Emami are two major players in the consumer goods industry in India who are struggling with the high prices of palm oil. According to their CEOs, Sudhir Sitapati and, respectively, the high prices of palm oil derivatives, such as PFAD, have necessitated sharp price increases, grammage cuts, and trade scheme reductions, leading to trade destocking. Sitapati also stated that there is a requirement for one or two more rounds of pricing in soaps to get back to the company’s normative margins.

Godrej Consumer Products anticipates an operating margin of 22-26% for fiscal 2025, provided raw material costs remain stable. Emami, on the other hand, expects further 1-1.5% price increases in the coming quarters, on top of the 2% hike it took in the December quarter.

Britannia Industries has already announced a price hike of 4-5% in the current quarter and plans to take further pricing actions over the next nine months to maintain its margins. Marico Ltd has taken a 10% price hike in coconut oil and 20% in edible oil so far this fiscal, but has stated that further price hikes are necessary to cushion its profit margins.

All of these companies, including Godrej Consumer Products, Emami, Britannia Industries, and Marico, are struggling with high raw material costs, particularly copra and vegetable oil prices. They are expecting to take more price hikes in the coming quarters to maintain their profit margins. The situation is expected to continue for the foreseeable future, as the prices of these raw materials are expected to remain high.

Emami reports a 7% surge in net profit to ₹278.98 crore in Q3FY25.

Indian FMCG (Fast-Moving Consumer Goods) major Emami has reported a 7% year-on-year increase in its consolidated net profit to Rs 278.98 crore for the third quarter of the current fiscal year (Q3FY25). The company’s revenue grew by 5.33% year-on-year to Rs 1049.48 crore during the same period. Despite facing headwinds in the macroeconomic environment, Emami’s core domestic business reported a robust 9% growth, driven by a 6% increase in volume sales. The company’s key brands, such as Healthcare and BoroPlus, as well as its Navratna and Pain Management portfolios, achieved strong growth.

Emami’s Vice Chairman and Managing Director, Harsha V Agarwal, attributed the company’s success to targeted distribution strategies for new-age channels and strategic initiatives for its Kesh King and male grooming products. He also expressed optimism about the revival of the company’s international business, which is expected to support sustained growth.

The company faced challenges in the urban market due to rising food inflation and liquidity constraints in retail and wholesale trade channels. However, the rural market showed resilience, driven by favorable monsoon conditions and a robust harvest. The delayed onset of winter also impacted seasonal categories, adding to the complexity of the market environment. Despite these challenges, Emami reported a healthy 9% growth in its core domestic business, driven by a 6% increase in volume sales.

"Empowering a new era of confident expression, where men redefine their identity through elevated style and self-care."

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Emami Ltd has announced the rebranding of its iconic male grooming brand, Fair and Handsome, to Smart and Handsome, with Bollywood heartthrob Kartik Aaryan as its new brand ambassador. The new brand identity reflects the company’s commitment to providing men with comprehensive grooming solutions that enhance their confidence and personality. The positioning statement, “Har Roz Handsome Code,” emphasizes the brand’s holistic approach to male grooming, offering effective solutions for face, body, and hair care.

The rebranding is driven by consumer insights that highlight a shift towards individuality, diversity, and confidence, with a focus on natural skin health among young men. The rebranding campaign, set to launch in mid-January, will feature Kartik Aaryan and will include television, digital, and social media activations.

The new packaging will prominently feature the message, “Fair And Handsome is now Smart And Handsome,” to reinforce familiarity and trust with consumers. Emami’s Vice Chairman and Whole-time Director, Mr. Mohan Goenka, expressed confidence in the brand’s ability to solidify its leadership in the evolving male grooming market with the new identity.

Kartik Aaryan, who will be the face of the brand, expressed his enthusiasm for the partnership, stating that grooming goes beyond appearances and is about confidence, individuality, and self-expression. He looks forward to being part of the brand’s exciting journey.

The Indian male grooming market is estimated to be around ₹18,000 crores in 2024, with a significant shift towards products that enhance confidence. The rebranding reflects the changing behavior of men, who are investing in products that address multiple grooming concerns such as hydration, oil control, and overall skin health.

The goal of the rebranding is to offer a comprehensive grooming experience that empowers young men to look and feel their best every day. With the new identity and upcoming product launches, Smart and Handsome is poised to lead the male grooming market, providing young men with the solutions they need to achieve their best selves.

Rebranding strategy: Emami’s makeover of Fair and Handsome to Smart and Handsome aims to capitalize on the rapidly expanding male grooming products market.

Emami Limited, an IndianFMCG company, has rebranded its male grooming products line, formerly known as Fair and Handsome, to Smart and Handsome. The new brand is aimed at tapping the growing market for male grooming products, which is expected to witness significant growth in the coming years. The company has partnered with actor Kartik Aryan to promote the new brand.

Emami’s decision to rebrand Fair and Handsome to Smart and Handsome is seen as a strategic move to tap into the growing interest in male grooming products, which is expected to reach a market size of Rs 1,000 crore in the next three to four years, as per company estimates. The rebranding exercise is aimed at repositioning the brand as a smart and innovative solution for men who want to look good and feel confident.

The new brand, Smart and Handsome, is marketed as a unique and differentiated product that offers a range of products that cater to the needs of modern, fashion-conscious men. The brand’s tagline, “Har roj handsome code with Smart and Handsome,” emphasizes the idea that the products can help men feel confident and handsome every day.

The partnership with actor Kartik Aryan is expected to help increase brand visibility and appeal to a younger demographic. Kartik Aryan, who is popular among the youth, has been associated with the brand and will feature in the advertising campaigns.

The rebranding exercise is expected to expand Emami’s presence in the male grooming segment, which is seen as a significant growth area for the company. The company has a strong presence in the Indian market and is looking to leverage its expertise to tap into the growing demand for male grooming products. With the rebranding, Emami is looking to position itself as a leader in the male grooming segment and become a go-to brand for men who want to look good and feel confident.

Farewell, Future Icon! Emami’s Bold Rebranding and the Path Ahead

The article discusses the rise of male grooming products in India, with the male grooming market expected to reach $4.1 billion by 2032. Emami, a company that launched its male-specific fairness cream and facewash in 2004, has rebranded its brand “Fair and Handsome” to “Smart and Handsome” to expand its product portfolio and cater to a wider audience. The company has a strong presence in the market, with a dominance of 65% in the male fairness cream segment and a presence in the men’s face wash category.

The rebranding is seen as a strategy to adapt to evolving market trends and expand the brand’s appeal, rather than a response to a recent court ruling against the company. The company plans to allocate Rs 15 crore over the next two months for media and marketing, with an annual marketing budget of Rs 35 crore. It has also partnered with actor Kartik Aaryan as its brand ambassador to target a younger demographic.

The company’s strategy is to position itself as a mass-market player, offering affordable and accessible products. It has a strong presence in the offline distribution network, with over 15 lakh outlets across India. The company plans to expand its product range to face wash, scrub, moisturizer, sunscreen, shower gel, shampoo, and more, and tap into the growing demand for affordable grooming solutions.

However, the article notes that the rebranding may not be effective in differentiating itself from other brands, particularly in the premium segment. The company’s marketing strategy is also criticized for being conventional and lacking creativity. Despite this, the company remains optimistic about its prospects, with a plan to increase its revenue by 15-16% in the next three years.

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