Emami’s business strategy hinges on aggressive marketing, a wide distribution network reaching over 4.5 million retail outlets, and a focus on innovation, often leveraging natural and Ayurvedic formulations. Strategic acquisitions, such as Zandu and Kesh King, have not only expanded their product range but also provided synergies in distribution and marketing. The company has also strategically diversified into sectors like newsprint, real estate, and pharmacy retail through its group companies, mitigating risks associated with the core FMCG business.
Financially, Emami has demonstrated consistent growth in revenue and profitability over the years. While facing competition from larger domestic and international players, Emami’s strong brand equity and focus on consumer-centric strategies have enabled them to maintain a strong market position. Their commitment to R&D and adapting to evolving consumer preferences, including a growing digital presence, positions Emami for sustained growth in the competitive FMCG market. Recent emphasis on non-seasonal brands and expanding into international markets further strengthens their long-term outlook.
Latest News on Emami
Emami introduces ‘Pure Glow’ with Raashii Khanna as the face of the brand
Emami Limited, a leading personal care and healthcare company, has launched a new brightening cream called Emami Pure Glow, marking its entry into the Rs. 4,000 crore brightening cream market. The product is designed to address common concerns associated with existing brightening creams, such as white cast, lack of moisturization, and minimal effectiveness over time. Emami Pure Glow is backed by cutting-edge technology and combines the power of science and nature to provide a superior skincare solution.
The product features a unique formula that delivers visible results, including 2X brightness in just three weeks, 50% more moisturization, and dark spot reduction in as little as one week. The formula is infused with the potent Japanese Sakura Flower and clinically proven Niacinamide, which provides a natural and effective solution for achieving a glowing complexion.
To promote the brand and connect with consumers nationwide, Emami has partnered with actress Raashii Khanna, who brings a strong presence in both regional and Hindi film industries. Khanna’s charm, confidence, and relatability make her the perfect ambassador for the brand, which aims to redefine the glow segment.
According to Mohan Goenka, Vice Chairman and Whole-Time Director of Emami Limited, the company has extensively studied consumer concerns and developed a unique 6-Way Brightening Action formula that ensures effective and long-lasting results. Khanna, who is thrilled to be associated with the brand, believes that Emami Pure Glow combines the best of nature and innovation, providing a lightweight and non-greasy texture that absorbs quickly and leaves the skin looking fresh and radiant.
With Khanna on board, Emami Pure Glow is expected to appeal to a young and aspirational audience, particularly in South India and metro cities like Mumbai and Delhi. The brand’s entry into the brightening cream market is expected to be a game-changer, with its science-backed formula and natural ingredients poised to disrupt the category. Overall, Emami Pure Glow is a revolutionary skincare solution that is set to redefine the glow segment and provide consumers with a superior brightening cream that delivers visible results.
Emami anticipates a turnaround for Kesh King using its BCG approach, and concurrently repositions Fair and Handsome as Smart and Handsome.
Emami Ltd, a fast-moving consumer goods (FMCG) company, is working to revive its ayurvedic hair care brand, Kesh King, which has been experiencing a decline in sales. The brand’s sales declined by 10% in the third quarter and 12% in the first nine months of the current financial year due to competitive pressures and category challenges. To address this issue, Emami has hired consultancy firm Boston Consulting Group (BCG) to develop a robust strategy for the brand.
Mohan Goenka, Vice Chairman and Whole-time Director of Emami Ltd, stated that BCG is currently evaluating Kesh King and will come up with a strategy to revive the brand. He expects the brand to recover within one or two quarters, and is confident that it will bounce back strongly. Goenka attributed the decline in Kesh King’s sales to category issues, but noted that the company is working to identify opportunities for growth in the shampoo and other hair care segments.
In related news, Emami recently rebranded its male grooming brand “Fair and Handsome” to “Smart And Handsome” to address changing consumer preferences and tap into the growing market. The company aims to grow the brand, which currently has a market leadership of around 65% in India’s male grooming category, to around ₹1,000 crore in the next three to four years with new product rollouts.
Emami reported a 7% year-on-year rise in its consolidated net profit to ₹278.98 crore for the third quarter of the current fiscal year, and a 5.33% increase in revenue to ₹1049.48 crore. The company is working to address the challenges facing its brands, and is confident that it can drive growth and recovery in the coming quarters. With the help of BCG’s strategy, Emami is optimistic about the future of Kesh King and its ability to revive the brand and drive sales growth.
Revolutionizing the world of male beauty, one bold new standard at a time
Emami Ltd has announced a major rebranding of its iconic men’s grooming brand, Fair And Handsome, to Smart And Handsome. This move reflects the brand’s commitment to adapting to changing consumer preferences and embracing a more holistic approach to male grooming. The new identity, “Har Roz Handsome Code,” emphasizes the importance of confidence, personality, and overall wellness, rather than just focusing on skin whitening. The brand aims to provide men with effective solutions for face, body, and hair care, addressing multiple grooming concerns such as hydration, oil control, and skin health.
To promote this new direction, Emami has partnered with Bollywood heartthrob Kartik Aaryan as the new brand ambassador. Aaryan’s youthful energy, style, and charisma align with the brand’s ethos of encouraging men to look and feel their best every day. The association is expected to strengthen the brand’s connection with its young male target audience across urban and emerging markets.
According to Mr. Mohan Goenka, Vice Chairman and Wholetime Director of Emami Ltd, the rebranding decision was driven by consumer insights that highlight a shift towards individuality, diversity, and confidence focusing on natural skin health among today’s young men. With exciting new product launches on the horizon, the company is confident that the refreshed identity as Smart And Handsome will solidify its leadership in the evolving male grooming market.
Kartik Aaryan expressed his enthusiasm for the partnership, stating that grooming today goes beyond appearances and is about confidence, individuality, and self-expression. The brand’s vision of holistic grooming resonates deeply with him, offering modern men effective and inclusive solutions that empower them to be their best selves.
The rebranding campaign, starring Kartik Aaryan, will launch in mid-January and will include television, digital, and social media activations. The refreshed packaging will feature the message “Fair And Handsome is now Smart And Handsome,” ensuring a seamless transition and reinforcing familiarity and trust with consumers. With India’s male grooming market estimated to be around ₹18,000 crores in 2024, Emami is poised to capitalize on this growing trend and establish Smart And Handsome as a leading comprehensive grooming solution.
Vanguard News: Emami Calls for Ceasefire in Natasha-Akpabio Media Dispute
Emami Obi, a former Commissioner for Information in Akwa Ibom State, has called for an end to the media spat between Natasha Akpoti, a politician, and Godswill Akpabio, the Minister of Niger Delta Affairs. The two have been in a war of words following a perceived slight by Akpabio towards Akpoti’s late father, Senator Francis Ala Ga Akpoti, during a recent interview.
According to Obi, the ongoing media spat between Akpoti and Akpabio is “unhelpful, petty, and divisive”. He believes that the feud is only serving to distract the public from more pressing issues affecting the country. Obi urged Akpoti and Akpabio to end their war of words and focus on issues that can bring benefits to their communities.
Obi argued that the media spat is also promoting negativity and hate speech, which is detrimental to the well-being of society. He expressed hope that the two individuals will take a step back and reflect on the impact their words have on others. Obi called on journalists to be responsible and accurate in their reporting, and to avoid taking sides in the dispute.
The controversy began when Akpabio, during an interview, seemingly referred to Senator Akpoti as a “man” instead of a woman, which Akpoti took as an insult. Since then, both individuals have traded insults and accusations, with Akpoti calling Akpabio “rude” and “disrespectful”, while Akpabio has accused Akpoti of “playing the gender card”.
Emami Obi’s call for an end to the media spat has been met with mixed reactions, with some people agreeing with his sentiments and others arguing that Akpoti has a right to respond to perceived disrespect from Akpabio. The ongoing controversy has also drawn attention to the need for leaders to demonstrate respect and dignity in their interactions with others.
Emami’s Brillare introduces DermaBot, an AI-driven skincare solution, with offline availability.
Emami Limited’s subsidiary, Brillare, has launched an artificial intelligence (AI) powered tool called DermaBot to analyze skin and hair care needs. DermaBot, developed in collaboration with Orbo, allows users to answer a few questions and submit a photo, receiving a customized analysis with product recommendations tailored to their unique needs.
This marks a significant advancement in Brillare’s mission to provide personalized and accessible solutions for skincare and haircare. By leveraging AI technology, DermaBot aims to transform the way individuals interact with their skincare and haircare needs.
In addition to the digital launch of DermaBot, Brillare has also debuted in four Indian malls, offering customers the opportunity to experience and try out their products in person. The brand’s products range from sun protection creams and liquid moisturizers to face serums and hair shampoo and masks.
With the offline launch, customers can now explore and purchase Brillare’s products at their nearest store, such as Palladium Mall in Ahmedabad, Amanora Mall in Pune, Viviana Mall in Mumbai, and South City Mall in Kolkata. This expansion aims to provide a more immersive experience for customers, allowing them to discover the benefits of Brillare’s products and make informed choices about their skincare and haircare routines.
Brillare’s founder and creative head, Jigar Patel, emphasized the importance of empowering individuals to make informed choices about their skincare and haircare regimes, highlighting DermaBot as a significant step forward in achieving this goal.
Stock Market Updates for Emami
Recent Updates
Global Consumer Goods Leaders Prepare to Implement 2-4% Price Adjustments to Mitigate Thin Profit Margins
Several consumer goods companies in India, including Peer Godrej, Emami, and Marico, are experiencing pressure on their profit margins due to high palm oil prices and other raw material costs. As a result, they are implementing price hikes and grammage cuts to maintain their operating margins. Peer Godrej’s Managing Director and CEO, Sudhir Sitapati, expects the company’s operating margin to be between 22-26% for fiscal 2025, with a potential one-to-two round of price increases needed to reach this level.
Emami, another major player, anticipates a further 1-1.5% price increase in the coming quarters, on top of the 2% hike it took in the December quarter. Britannia Industries has also announced a price hike of 4-5% in the current quarter and may take further actions to maintain its margins. Marico has taken a 10% price hike in coconut oil and 20% in edible oil so far this fiscal, but more price hikes are expected to cushion profit margins.
These companies are facing challenges due to the high prices of palm oil, a key raw material, as well as other vegetable oils. Marico’s Managing Director, Harsha Manjunath, stated that the company may need to take more price hikes, as the current price hikes taken were not enough to maintain profit margins. The companies are expecting higher prices to continue in the near future, which will likely lead to more price increases and trade-offs to maintain their operating margins.
Emami to declare cash dividend for Q3 FY25, details to be revealed in upcoming results, check record date and board meeting schedule.
Emami, the Indian consumer goods company that owns popular brands like Boro Plus and Fair & Handsome, is set to announce a cash dividend for its shareholders in the third quarter of fiscal year 2025. This news is based on a report by ET Now, a leading business news channel in India.
The company’s management is likely to make an announcement regarding the dividend payout during its Q3 results announcement, which is expected to take place soon. The record date for the dividend, as well as the schedule for the board meeting, is not yet disclosed.
Emami has a strong portfolio of brands across various product categories, including personal care, skincare, and hair care. Its Boro Plus brand is one of the most popular deodorants in India, known for its long-lasting fragrance and sweat-resistant qualities. The company’s other popular brands include Fair & Handsome, Kesh King, and Ankle Bite.
The potential cash dividend payout is likely to be a result of the company’s strong financial performance in the quarter. Emami has consistently reported robust revenue growth and high profits in the past, driven by its focus on product innovation, brand building, and expansion into new markets.
As a leading consumer goods company, Emami is well-positioned to benefit from the growing demand for personal care products in India. The country’s personal care market is expected to grow at a compound annual growth rate (CAGR) of 10-12% over the next five years, driven by factors such as increasing disposable incomes, urbanization, and rising awareness about personal care.
The potential dividend payout is likely to be welcome news for Emami’s shareholders, who have been rewarded with steady dividends in the past. The company’s dividend policy has been consistent, with announcements made during quarterly results announcements. This has become a key feature of the company’s investor relations strategy, helping to maintain shareholder confidence and trust in the business.
In conclusion, Emami’s potential cash dividend payout is a positive development for the company’s shareholders. The company’s strong financial performance, driven by its product innovation and brand building strategies, is likely to continue to drive its business growth in the future.
Three Industry Leaders – United Spirits, United Breweries, and Marico – are Our Top Consumer Picks for a Sizzling Summer Summer
Nuvama, a brokerage firm, has released a report highlighting its top picks for the fourth quarter of FY25. The report identifies several companies that are expected to perform well, including United Spirits Ltd., United Breweries Ltd., Pidilite Industries Ltd., and Marico Ltd. The brokerage also expects strong performance from Nestle India Ltd., Berger Paints India Ltd., and Emami Ltd.
Nuvama believes that the upcoming summer season will drive sales of cola, beverages, talcum powder, and ice creams, which will benefit companies like Varun Beverages Ltd. and Emami. The report also notes that liquor companies will perform well due to a shift towards premium products, favorable policies in Andhra Pradesh, and the wedding season.
However, the report also highlights some challenges faced by companies. Margins for soaps, snacks, tea, and coconut oil are expected to be under pressure due to increases in the prices of palm oil, copra, and tea, which may negatively affect the year-over-year margins of Tata Consumer Products Ltd., Godrej Consumer Products Ltd., Bikaji Foods International Ltd., and Marico.
The report also notes that the paints sector is showing a slight recovery, but Asian Paints may still face challenges due to the urban slowdown. Nuvama’s pick for the sector is Berger Paints, which is expected to perform better. Colgate-Palmolive is also expected to have a weak quarter.
Rural demand is expected to show a gradual recovery, driven by a strong monsoon season. However, the slowdown in urban areas is expected to continue, affecting traditional grocery stores and modern trade.
Overall, Nuvama’s report provides a positive outlook for some companies, but also highlights some challenges and potential drawbacks. The report serves as a useful guide for investors seeking to make informed decisions about their investments.
The Indian ice cream market is expected to witness a striking surge in demand this summer, with prominent brands like Amul, Mother Dairy, Havmor, and Baskin-Robbins spearheading the record-breaking sales figures.
The Indian ice cream market is set to experience a surge in demand due to the ongoing heatwave and summer season. Havmor Ice Cream, a leading player in the market, is introducing new products and scaling up production to meet the rising demand. The company is also leveraging its new state-of-the-art plant in Pune to increase production capacity.
Baskin-Robbins, another major player in the market, has seen consistent double-digit growth in India and is capitalizing on the demand surge. The company has set up a new manufacturing facility and opened over 1,000 locations in India and the SAARC region to cope with the growing demand.
The rise of quick commerce has also played a significant role in the growth of the ice cream market, with platforms like Blinkit, Zepto, and Swiggy Instamart providing seamless last-mile delivery. This has increased the accessibility of ice cream and has led to impulse buying, with consumers wanting to buy and consume ice cream quickly.
Industry experts are optimistic about the category’s growth potential, driven by rising disposable incomes, evolving consumer preferences, and innovation. They also expect the category to be fueled by premiumization and deeper market penetration, as well as the growth of channels like quick commerce.
However, there are also challenges ahead, such as the potential strain on production facilities and cold chain infrastructure, as well as the possibility of disruptions due to erratic weather patterns like early monsoons. Despite these challenges, the industry is expected to continue growing, with companies like Emami, Varun Beverages, and Hindustan Unilever set to benefit from the demand surge in adjacent categories such as cola, talcum powder, and cooling hair oils.
Overall, the Indian ice cream market is poised for significant growth, driven by innovation, premiumization, and the growth of quick commerce and other channels.
Emami Realty Kickstarts Exciting New Venture: Unveils Aamod Construction with Bhoomi Pujan and Experience Centre Launch in New Alipore
Emami Realty Ltd., a leading real estate conglomerate, has launched its ambitious project, Emami Amod, with Bhoomi Pujan and Experience Center inauguration in New Alipore, Kolkata. The ceremony was marked by the throwing of sacred soil and turmeric (haldi) by the company’s Chairman, RS Agarwal, and other dignitaries.
Emami Amod is a luxurious residential project designed by Emami Realtly’s modern and stylish villas, nestled amidst serene environs, providing a unique living experience. The project is strategically located in New Alipore, providing easy access to the city’s finest educational institutions, hospitals, shopping malls, and IT hubs.
The Experience Center, launched on the occasion, offers a first-hand look at the project’s amenities and facilities, including the luxurious villas, lush green surroundings, and cutting-edge amenities. The center also features a show-flat, which allows potential buyers to experience the style and opulence of the project’s interior design and fittings.
Emami Amod offers spacious villas with exquisite architecture, modern design, and top-notch finishes. The project’s unique selling point is its focus on providing a holistic living experience, with attention to details and a commitment to quality. The villas are designed with big windows, high ceilings, and careful planning to ensure ample natural light and ventilation.
The project also boasts a range of amenities, including a swimming pool, clubhouse, gym, yoga center, spa, and children’s playground. The Experience Center provides an immersive experience for visitors, giving them a glimpse into the luxurious lifestyle offered by Emami Amod.
The launch of Emami Amod marks a significant milestone for Emami Realty, as it further solidifies its position as a leading player in the Indian real estate market. The project’s launch is expected to be a major draw for homebuyers seeking luxury living options in Kolkata.
In a statement, Emami Realty’s Chairman, RS Agarwal, expressed his excitement about the launch of Emami Amod, saying, “We are committed to delivering the best-in-class living experiences to our customers. Emami Amod is a reflection of our dedication to excellence and quality, and we are confident that it will set new standards in the residential real estate market in Kolkata.”
Emami Amod is now open for booking and viewing. Potential buyers can visit the Experience Center to experience the grandeur and luxury of this ambitious project.