Emami’s business strategy hinges on aggressive marketing, a wide distribution network reaching over 4.5 million retail outlets, and a focus on innovation, often leveraging natural and Ayurvedic formulations. Strategic acquisitions, such as Zandu and Kesh King, have not only expanded their product range but also provided synergies in distribution and marketing. The company has also strategically diversified into sectors like newsprint, real estate, and pharmacy retail through its group companies, mitigating risks associated with the core FMCG business.
Financially, Emami has demonstrated consistent growth in revenue and profitability over the years. While facing competition from larger domestic and international players, Emami’s strong brand equity and focus on consumer-centric strategies have enabled them to maintain a strong market position. Their commitment to R&D and adapting to evolving consumer preferences, including a growing digital presence, positions Emami for sustained growth in the competitive FMCG market. Recent emphasis on non-seasonal brands and expanding into international markets further strengthens their long-term outlook.
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Emami Charts Worldwide Development Program, Targets Fresh Territories for Expansion – scanx.trade
Emami, a leading Indian conglomerate, is charting a course for global expansion, with its sights set on new markets for growth. The company, which has a diverse portfolio of businesses including FMCG, paper, and real estate, is looking to increase its international presence and tap into new revenue streams.
According to reports, Emami is planning to enter new markets in Asia, Africa, and the Middle East, where it sees significant growth potential. The company is expected to leverage its existing brand portfolio, which includes popular brands such as Boroplus, Navratna, and Zandu, to make inroads into these new markets.
Emami’s global expansion plans are driven by its ambition to become a major player in the global FMCG industry. The company has already made significant investments in its international operations, including the setting up of manufacturing facilities and distribution networks in countries such as Bangladesh, Nepal, and Bhutan.
In addition to its existing brands, Emami is also planning to launch new products and categories in its target markets. The company has a strong research and development pipeline, and is working on developing innovative products that cater to the needs of consumers in its target markets.
Emami’s global expansion plans are also driven by its desire to reduce its dependence on the Indian market, where the company generates the majority of its revenues. By diversifying its revenue streams and increasing its international presence, Emami hopes to reduce its exposure to market volatility and economic downturns in India.
The company’s global expansion plans are expected to be driven by a combination of organic and inorganic growth strategies. Emami is expected to make strategic acquisitions in its target markets, in addition to investing in its existing operations and setting up new manufacturing facilities and distribution networks.
Overall, Emami’s global expansion plans are a significant development for the company, and reflect its ambition to become a major player in the global FMCG industry. With its strong brand portfolio, innovative products, and strategic investments, Emami is well-placed to tap into new markets and achieve significant growth in the years to come.
It’s worth noting that, Emami’s expansion into new markets will also depend on various factors such as market conditions, competition, and regulatory environment. The company will need to navigate these challenges carefully in order to achieve its growth objectives. Nevertheless, Emami’s global expansion plans are an exciting development for the company, and reflect its commitment to growth and innovation.
FMCG companies warn of temporary challenges as they prepare for GST 2.0 implementation, here’s what you need to know about the potential short-term impact.
The Indian government’s decision to reduce the Goods and Services Tax (GST) rates on various fast-moving consumer goods (FMCG) products is expected to cause short-term disruptions in the industry. Companies such as Emami, Godrej Consumer Products, and Hindustan Unilever are waiting for implementation guidelines from the government to deal with their existing inventory. The new GST regime, which comes into effect on September 22, will have two slabs of 5% and 18%, replacing the current four slabs of 5, 12, 18, and 28%.
FMCG companies are seeking clarification on how to handle existing stocks with printed Maximum Retail Prices (MRPs) under the current tax regime. They want to know if they can sell these stocks with discounts even after the new GST regime comes into force. Emami Vice Chairman and Managing Director Harsha Vardhan Agarwal said that the industry is evaluating the situation and waiting for verification from the government. Godrej Consumer Managing Director and CEO Sudhir Sitapati said that consumers will start getting FMCG products at reduced prices only by early or mid-next month, as goods take time to reach markets with the new MRPs.
The reduction of tariff to 5% is expected to cause some short-term disruptions for the FMCG industry, as dealers and companies are sitting on stocks with high MRPs. Simply passing on the reduced tax to trade does not guarantee that it reaches consumers directly. It will take some time before new MRPs flow into the market. Parle Products Vice President Mayank Shah said that the FMCG industry is waiting for implementation guidelines and that different companies will have different challenges depending on their products and shelf life.
Some companies, such as V-Mart and Blue Star, have already announced their plans to extend the benefit of the reduced GST to consumers. V-Mart will provide a discount on the final bill of consumers, while Blue Star will extend the benefit from September 22. The company has already started work on MRP labels and other administrative procedures. Overall, the reduction of GST rates is expected to boost consumer spending, but the industry is facing short-term challenges in implementing the changes.
Key FMCG companies such as HUL, Nestle, Dabur, and Britannia are set to reveal their Q2 FY26 earnings results in the near future, according to the Goodreturns earnings calendar.
The Q2 FY26 earnings calendar is upcoming, and several fast-moving consumer goods (FMCG) giants are set to announce their results soon. Companies like Hindustan Unilever (HUL), Nestle, Dabur, Britannia, and others will be declaring their quarterly earnings, providing insight into their financial performance.
Hindustan Unilever, one of the largest FMCG companies in India, is expected to announce its Q2 results. The company has a diverse portfolio of brands, including food, beverages, and personal care products. Investors will be watching closely to see how the company has performed, given the current market trends and consumer demand.
Nestle, another global FMCG major, will also be declaring its Q2 results. The company has a significant presence in India, with popular brands like Maggi, KitKat, and Nescafe. Nestle’s results will be closely watched, as the company has been investing heavily in digital transformation and expanding its product portfolio.
Dabur, a leading Indian FMCG company, is also set to announce its Q2 results. The company has a strong presence in the Ayurvedic and natural products segment, with brands like Dabur Chyawanprash and Vatika. Dabur’s results will be closely watched, as the company has been expanding its product portfolio and increasing its digital presence.
Britannia, a well-known Indian food company, will also be declaring its Q2 results. The company has a diverse portfolio of brands, including biscuits, bread, and dairy products. Britannia’s results will be closely watched, as the company has been investing in new product launches and expanding its distribution network.
Other FMCG companies, like Marico, Godrej Consumer, and Emami, will also be announcing their Q2 results. These companies have a significant presence in the Indian market, with popular brands like Parachute, Good Knight, and Boroplus. Their results will provide insight into the overall performance of the FMCG sector in India.
The Q2 earnings season will be closely watched by investors, as it will provide insight into the financial performance of these FMCG giants. The results will also indicate the trends and outlook for the sector, given the current market conditions and consumer demand. As the earnings season approaches, investors will be eagerly waiting to see how these companies have performed and what their future plans are. The results will be crucial in determining the future direction of these companies and the overall FMCG sector in India.
Direct-to-consumer startups in major fast-moving consumer goods sector show promise, yet struggle to achieve significant profits
In recent years, top Indian consumer goods companies such as Hindustan Unilever, ITC, Marico, and Emami have acquired or taken controlling stakes in numerous digital-first brands, also known as direct-to-consumer (D2C) startups. This move was largely driven by the ecommerce boom, which presented an opportunity for these fast-moving consumer goods (FMCG) companies to exploit the growing online market. The partnerships have enabled the D2C brands to scale up their distribution networks across India, leveraging the marketing muscle and extensive reach of the FMCG companies.
As a result, many of these D2C startups have experienced significant sales growth. For instance, Plix’s revenue rose nearly threefold to Rs 418 crore in fiscal 2025, while Oziva’s revenue more than doubled to Rs 257.8 crore. Yogabar also saw a 50% surge in revenue to Rs 197.1 crore post-acquisition. However, despite the increased sales, many of these startups continue to incur losses, with some even widening their losses. Experts attribute this to the high cost of customer acquisition, which is a major contributor to the losses incurred by D2C brands.
The founders of these D2C startups acknowledge that being part of a larger FMCG ecosystem has provided them with access to more resources, including a larger distribution network and marketing muscle. However, they also emphasize that their operations remain independent, and they have been able to leverage the ecosystem without losing control. For example, Puru Gupta, the cofounder of True Elements, stated that Marico did not interfere in how they built their brand, and they were able to make strategic investments that led to slower growth in the short term but eventually resulted in significant growth.
Despite the mixed results, FMCG companies are expected to continue their D2C acquisition spree, driven by pressure from investors and analysts to innovate and compete with nimbler D2C companies. However, experts warn that simply plugging a D2C brand into a legacy FMCG system is not a guarantee of success. The cost of customer acquisition and the focus on efficiency and cost management in established FMCG companies can be challenging for D2C brands to navigate. As Arvind Singhal, MD of The Knowledge Company, noted, “In the next five years, most of these acquisitions will turn out to be completely dead. Many of them are being bought at crazy prices but may not deliver the growth expected.”
Prosenjit Chatterjee attends the culmination of Maa Durga idol creation, accompanied by Atta, as the process nears completion.
This Durga Puja, Emami Healthy & Tasty has come up with a unique celebration by creating a Maa Durga idol made from Emami Healthy & Tasty Fresh Chakki Atta. The idol is made from 100% pure wheat and is traditionally stone-ground, embodying the brand’s core values of purity, nutrition, and softness. The initiative aims to symbolize tradition, togetherness, and wholesome living.
The idol-making process began on September 17, 2025, with popular actor Priyanka Sarkar participating in the initial phase. Later, Prosenjit Chatterjee, the brand ambassador of Emami Healthy & Tasty, attended the final phase of the idol-making. In a symbolic gesture of renewal, seeds embedded in the idol will be planted later, marking new beginnings and extending the divine blessings of Maa Durga.
According to Vibhash Agarwal, Director of the Emami Group, the “Atta Durga” initiative aims to create a symbol that embodies nourishment, purity, and tradition, which are the same values that Emami Healthy & Tasty Fresh Chakki Atta represents. The initiative has been widely appreciated, with visitors coming to see the idol of Durga Maa.
Emami Agrotech Ltd, the edible oil, food, and bio-diesel arm of the Emami Group, has recently entered the branded staples market with the launch of Emami Healthy & Tasty Fresh Chakki Atta, Maida, and Suji. The Emami Healthy & Tasty Fresh Chakki Atta is made from the finest wheat grains and is traditionally stone-ground to retain its natural goodness. It is rich in protein, fiber, and vitamins, ensuring nutritious meals with soft, fluffy rotis. The brand is committed to quality and “food happiness,” turning every meal into a celebration of life and relationships.
The Emami Group is a Rs 30,000 crore company, and Emami Agrotech Ltd is its Rs 20,000 crore arm. With the launch of Emami Healthy & Tasty, the company aims to provide high-quality products that embody the values of tradition, togetherness, and wholesome living. The unique initiative of creating a Maa Durga idol from Emami Healthy & Tasty Fresh Chakki Atta is a reflection of the company’s commitment to these values.
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FMCG giants HUL, Marico, and ITC go on a buying binge: What’s behind their D2C shopping spree
Over the past five years, approximately two-thirds of acquisitions made by Fast-Moving Consumer Goods (FMCG) companies have been in the Direct-to-Consumer (D2C) space. This trend is driven by the desire of established players to boost growth, expand into premium segments, and gain access to personalized consumer insights. According to Crisil Ratings, notable acquisitions include Hindustan Unilever’s purchase of Uprising Science Pvt Ltd (Minimalist) for Rs 2,706 crore, Marico’s acquisition of Satiya Nutraceuticals Pvt Ltd (Plix) for Rs 380 crore, and Emami Ltd’s takeover of Helios Lifestyle Ltd (The Man Company) for Rs 272 crore.
These acquisitions provide FMCG companies with access to unique features of digital channels, such as accelerated feedback, rapid innovation cycles, and targeted marketing. The modest size of these acquisitions has not impacted the credit profile of acquirers, with the average consideration for acquisitions being less than 5% of the net worth of the acquirers. Crisil Ratings notes that the acquisitions have strengthened the business profiles of traditional FMCG players by providing entry into niche product categories, aiding diversification and premiumisation of the overall product basket.
The majority of acquisitions (60%) have been in the personal care segment, with the rest in the food and beverage segment. About 85% of the acquisitions were undertaken to enter niche and premium segments, with 35% in the health and wellness segment and 20% in the specialized ingredients segment. The acquisitions have enabled D2C companies to mitigate challenges of scalability and profitability, with less than 15% of D2C companies crossing Rs 250 crore in revenue and only a third reporting operating profits prior to acquisition.
While the acquisitions have not dented the financial profiles of acquirers, Crisil Ratings notes that the ramp-up of the acquired D2C brands post-acquisition to a much larger scale will bear watching. The ability of FMCG companies to improve profitability over the medium term will be crucial in determining the success of these acquisitions. Overall, the trend of FMCG companies acquiring D2C startups is expected to continue, driven by the desire for growth, premiumisation, and access to personalized consumer insights.
FMCG giants like Amul and ITC cut prices significantly with new GST rates in effect.
The Indian government’s implementation of the Goods and Services Tax (GST) 2.0 has led to a reduction in prices of daily essentials and food items. As a result, several Fast-Moving Consumer Goods (FMCG) companies have announced price cuts, passing on the benefits to consumers. This move is expected to boost demand and sales, especially with the festive season of Navratri and Diwali approaching.
Some of the major FMCG companies that have announced price cuts include ITC, Amul, Nestlé India, Dabur, PepsiCo, Ferrero, Procter & Gamble (P&G), Emami, Hindustan Unilever (HUL), and Patanjali. The price reductions range from 2-15% across various product categories, including packaged foods, personal care products, dairy products, and beverages.
ITC has reduced prices of its ghee by Rs 70, making it one of the steepest reductions in the FMCG sector. Amul has also slashed prices of its ghee, butter, paneer, and ice creams. Nestlé India has cut prices of its Maggi noodles and coffee range, while Dabur has reduced prices of its juices, health supplements, and oral care products.
Ferrero has announced the steepest cut in the chocolate segment, with a reduction of Rs 100 on its Ferrero Rocher product. P&G has reduced prices of its Vicks Action 500 Advance and other products, including diapers, shampoos, and razors. Emami and HUL have also rolled out price cuts across their personal care and food products.
Patanjali has announced steep cuts across its Nutrela, personal care, and health products, including a reduction of Rs 48 on its ghee. Varun Beverages, the distributor of PepsiCo, has reduced prices of its juice and packaged water portfolio. Overall, the price cuts are expected to benefit consumers and boost sales for the FMCG companies during the festive season.
The price reductions will be effective starting September 22, and consumers can expect to see lower prices on a range of products, including food items, personal care products, and beverages. The move is seen as a positive development for consumers, who will benefit from the reduced prices, and for the FMCG companies, which are expected to see an increase in sales and demand.