by Team Small News | May 30, 2025 | FMCG, Parle
The Indian Premier League (IPL) has kicked off, and the advertising world is abuzz with activity. According to a recent report, the top advertisers in the first five matches of the tournament are Parle, Apple 16E, and Rajshree Elaichi. The report highlights the...
by Team Small News | May 18, 2025 | FMCG, Parle
The Income Tax Department conducted a raid on Parle Products Pvt Ltd, the manufacturer of Parle-G biscuits, at its Vile Parle facility in Mumbai on March 7. The raid, which is still ongoing, is being led by the Foreign Assets Unit and the Investigation Wing of the...
by Team Small News | May 14, 2025 | Amul, FMCG, Parle
The Indian Premier League (IPL) 2025, in its 18th season, remains a vital platform for advertisers, with television commercials playing a crucial role in reaching millions of viewers. According to the latest TAM Sports Advertising Report, covering the first 57...
by Team Small News | May 13, 2025 | FMCG, Parle
The iconic Parle-G biscuits have been a staple in Indian households for decades, and one of the most surprising aspects of this beloved brand is its pricing. Despite inflation, rising production costs, and changing market trends, Parle-G biscuits have remained...
by Team Small News | May 12, 2025 | FMCG, Parle
In a recent interview with BW Businessworld, Mayank Shah, Vice President of Parle Products, shared his insights on the premiumization trend in the Indian consumer goods market. Shah emphasized that premiumization is currently an urban-centric phenomenon, and it may...
by Team Small News | May 10, 2025 | Britannia, FMCG, Parle
Parle-G, a humble biscuit, has become an iconic symbol of childhood memories for generations of Indians. Despite its simple appearance, the brand has a rich history and has managed to maintain its popularity not only in India but also internationally, with...