by Team Small News | May 3, 2025 | FMCG, Parle
Parle Marie, a brand of biscuits from Parle Products, has been airing a new TV commercial during the Indian Premier League (IPL) 2025, which has received widespread backlash on the internet. The ads, which feature a repetitive jingle and a simple message, have been...
by Team Small News | Apr 28, 2025 | Amul, FMCG, Parle
The 18th season of the Indian Premier League (IPL) saw a 6% increase in advertising volumes compared to the previous season, according to a report by TAM Sports. The report analyzed data from March 22, 2025, to April 22, 2025, and found that the number of advertisers...
by Team Small News | Apr 27, 2025 | FMCG, Parle
Nadia Chauhan, the Joint Managing Director and Chief Marketing Officer of Parle Agro, has built an impressive career, driving the success of iconic brands like Frooti and Appy Fizz. Joining the family business at just 17 years old, Nadia has been instrumental in...
by Team Small News | Apr 26, 2025 | Amul, Britannia, FMCG, ITC, Parle
Parle, a well-known Indian biscuit brand, has launched a new advertising campaign to strengthen its position in the Marie biscuit market. The campaign aims to reinforce the idea that when it comes to Marie biscuits, it has to be Parle Marie. The TV commercials show...
by Team Small News | Apr 25, 2025 | FMCG, Parle
Parle Products, a leading Indian food products company, has launched a new campaign for its popular biscuit brand, Parle Marie. The campaign takes a humorous approach to emphasize the importance of the brand’s name, “Marie”. The ad aims to strengthen...
by Team Small News | Apr 23, 2025 | FMCG, Parle
Biscuits hold a special place in the hearts of many, evoking memories of childhood and home. In Bengali households, biscuits and cookies have become an integral part of breakfast and evening snacks. The industry has a rich history in Bengal, with companies like Kolay...