by Team Small News | May 13, 2025 | FMCG, Parle
The iconic Parle-G biscuits have been a staple in Indian households for decades, and one of the most surprising aspects of this beloved brand is its pricing. Despite inflation, rising production costs, and changing market trends, Parle-G biscuits have remained...
by Team Small News | May 12, 2025 | FMCG, Parle
In a recent interview with BW Businessworld, Mayank Shah, Vice President of Parle Products, shared his insights on the premiumization trend in the Indian consumer goods market. Shah emphasized that premiumization is currently an urban-centric phenomenon, and it may...
by Team Small News | May 10, 2025 | Britannia, FMCG, Parle
Parle-G, a humble biscuit, has become an iconic symbol of childhood memories for generations of Indians. Despite its simple appearance, the brand has a rich history and has managed to maintain its popularity not only in India but also internationally, with...
by Team Small News | May 9, 2025 | FMCG, Parle
Schauna and Nadia Chauhan, daughters of Parle Agro founder Prakash Chauhan, are leading the company’s efforts to become the largest beverage company in India. The sisters have been instrumental in revamping traditional brands and introducing new products, such...
by Team Small News | May 6, 2025 | Britannia, FMCG, ITC, Parle
Parle Products, the manufacturer of popular brands such as Parle-G, Hide & Seek, and Monaco, is launching a high-frequency advertising campaign to change a decades-old consumer habit in India. The company wants consumers to ask for “Parle Marie”...
by Team Small News | May 5, 2025 | FMCG, Parle
Parle Products has launched a new television commercial (TVC) for Parle’s Wafers, coinciding with the Indian Premier League (IPL) 2025 season. The campaign, titled “Taste ka Social Snacking,” highlights the role of Parle’s Wafers in bringing...