by Team Small News | Apr 6, 2025 | FMCG, Parle
Appy Fizz, a Parle Agro-owned beverage brand, has launched a new ad campaign for the summer season, with Bollywood actor Vicky Kaushal as its brand ambassador. The ad’s theme is a casino-themed setting, showcasing Kaushal’s dance skills, reminiscent of his...
by Team Small News | Apr 3, 2025 | FMCG, Parle
Social media influencer Laxmi Narayan Sahu has gone viral on Instagram with a creative painting that rebrands Parle-G biscuits with a new cover featuring Mia Khalifa, a former adult film star. Sahu’s painting has garnered nearly 70 million views on his Instagram...
by Team Small News | Mar 25, 2025 | FMCG, Parle
Bollywood actress Ananya Panday is set to star in a new campaign for Parle’s popular biscuit brand, Hide & Seek. The actress will be paired with model-turned-actor Lakshya in the campaign, which is aimed at promoting the brand’s new and improved range...
by Team Small News | Mar 22, 2025 | FMCG, Parle
The Income Tax department conducted raids on the offices and manufacturing units of Parle-G, a leading biscuit and confectionery company in India, in Mumbai’s Vile Parle area. The raids were conducted on multiple locations, including the company’s main...
by Team Small News | Mar 21, 2025 | Amul, Britannia, Dabur, FMCG, Parle
Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), the company behind the Amul brand, has launched a new product called Tru, a dairy-based fruit drink priced at ₹10 for 150ml. This move is part of the company’s plan to increase its presence in the...
by Team Small News | Mar 13, 2025 | FMCG, Parle
Experience Commerce, a marketing agency within the Cheil Network, has been appointed as the official digital partner for Parle Candy Culture, a digital-first initiative that connects consumers with Parle’s iconic confectionery brands. The agency won the mandate...