by Team Small News | Apr 9, 2025 | Amul, FMCG
The Punjab Government has introduced a new mascot for its Verka dairy brand, named “Veera”, inspired by the iconic Amul girl. Veera is dressed in a polka-dot frock with blue hair and a half-pony tied up, similar to the Amul girl. The launch was announced... by Team Small News | Apr 8, 2025 | Amul, FMCG
The article discusses the organizational purpose of dairy giant Amul, which has been embedded in its DNA since its inception. Jayen Mehta, MD of Amul, states that the company’s purpose is to provide value for its farmers, employees, and consumers, while... by Team Small News | Apr 6, 2025 | Amul, FMCG
Amul, a leading state-level dairy cooperative in India, has reported a significant rise in its financial performance in the past fiscal year. The company’s brand revenue has grown by 12% to Rs 90,000 crores (approximately $12 billion USD) in FY25, a major... by Team Small News | Apr 5, 2025 | Amul, FMCG
The article explores how the Indian dairy brand Amul leverages the summer season to drive its marketing and advertising efforts. Amul is a household name in India and has a strong emotional connection with consumers, particularly during the summer months when the... by Team Small News | Mar 31, 2025 | Amul, FMCG
Kolkata Knight Riders (KKR) has launched a new initiative, “Train Like a Knight”, in collaboration with Amul Protein, to give fans a behind-the-scenes look at the training, fitness, and nutrition routines of professional cricketers. The six-episode video...
by Team Small News | Mar 27, 2025 | Amul, Dabur, FMCG, ITC
Reliance Consumer Products Ltd (RCPL), led by Mukesh Ambani, has entered the Indian packaged beverage market with the launch of Sun Crush, a premium juice brand from Sri Lanka. The company has acquired the India rights for Sun Crush from Ceylon Beverage International,...