The Britannia P&I Club has highlighted the risks of hydraulic oil leaks in the marine industry, emphasizing the importance of proactive maintenance and risk mitigation. Hydraulic oil leaks can lead to environmental and commercial risks, particularly in port, with fines and cleanup costs posing a significant threat. Leaks from hydraulic hoses and lines near the ship’s side can be especially hazardous, as oil can spill into the sea, causing environmental damage and financial losses.

To minimize these risks, the club recommends regular visual inspections of flexible hydraulic piping and hoses, as well as prompt action to address any signs of rust, corrosion, or contamination. It is essential to replace hydraulic hoses in high-risk locations every 2.5 years and every 5 years for hoses exposed to weather. The club also recommends maintaining a record of hydraulic tank quantities to accurately determine the amount of oil spilled, should an accident occur.

In terms of design, the club suggests avoiding exposed outboard hydraulic piping and flexible hoses, and instead, considering alternative designs such as electric or pneumatic power sources, which pose lower pollution risks. For example, a shipowner replaced existing hydraulic actuators with pneumatically operated ones, while all-electric systems for cranes, hatch covers, ramps, and winches can be considered if the ship type allows.

In conclusion, the club emphasizes the importance of identifying and addressing potential pollution risks through alternative designs, proactive maintenance, and operational best practices. Failure to do so can result in environmental damage and significant commercial implications, including fines and cleanup costs. By following these best practices, shipowners and operators can reduce the risk of hydraulic oil leaks and protect the environment and their reputation.

Britannia’s latest campaign for Good Day biscuits takes a bold approach by leaving the biscuit out of the advertisement altogether. Instead, the campaign, called “HEADLINES,” focuses on the long-standing connection between Good Day and chai. The idea is that the familiar round shape of the biscuit naturally comes to mind with every sip of tea. The campaign, developed by Talented.Agency, is being rolled out across multiple cities, with ads appearing at key chai consumption spots such as modern trade outlets, IT park food courts, and general trade “chai tapris.”

The campaign aims to reinforce Good Day as an iconic part of the chai experience, rather than just an option. Archana Balaraman, general manager for marketing at Britannia, explains that the goal is to establish Good Day as more than just a biscuit, but as a part of the chai experience. The campaign is set to expand into quick commerce and branded collaborations.

Javaad Ahmed and Spandan Mahajan, creatives at Talented, are behind the campaign and say that it was necessary to take a bold approach. For years, the variable in the chai-biscuit debate has been the biscuit, but it’s clear that Good Day is the one that comes to mind. The campaign will be a visual representation of the phrase “it’s always a good day with chai.” The campaign is set to roll out across India, appearing at various touchpoints where chai is purchased and consumed.

Amit Doshi, the former Chief Marketing Officer (CMO) of Britannia Industries, is set to join PhonePe as its new CMO. This significant move comes at a crucial time for PhonePe, as the fintech company prepares for its initial public offering (IPO). With over two decades of marketing leadership experience, Doshi has a proven track record of driving growth and market expansion for renowned brands like Britannia, Lenovo, and Perfetti Van Melle. His tenure at Britannia, which spanned over 8 years, saw him lead key categories and contribute significantly to the company’s growth.

Doshi holds an MBA in Management from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS). His expertise in building powerful, consumer-centric brands will be crucial in leading PhonePe’s marketing strategy ahead of its IPO. As PhonePe aims to increase its market penetration, Doshi’s appointment underscores the company’s commitment to scaling its brand presence and solidifying its position in the fintech sector.

With his extensive experience in building brands and delivering strong marketing outcomes, Doshi is expected to play a key role in leading PhonePe’s marketing strategy. His appointment will likely benefit PhonePe’s IPO preparations and expansion strategy, as the company prepares to make its debut on the public market. With Doshi at the helm, PhonePe is poised to drive growth and success in the fintech space.

The Indian snack brand, Britannia’s Good Day, launched a new campaign to settle the age-old debate about the best biscuit to pair with chai (Indian tea). In a bold approach, the campaign’s latest phase has entirely omitted the biscuit from the advertisements and focused on the organic connection between Good Day and chai. The TVCs and in-store promotions, developed by Talented Agency, feature the idea that the shape of a Good Day biscuit naturally comes to mind when sipping tea.

The campaign, called “HEADLINES,” aims to position Good Day as an iconic part of the chai experience, rather than just an option. Archana Balaraman, General Manager for Marketing at Britannia, believes that the brand has become synonymous with enjoying chai and wants to reinforce this perception. The campaign will rollout across multiple cities, appearing at key locations where chai is consumed, such as modern trade outlets, IT park food courts, and street stalls.

Creatives Javaad Ahmed and Spandan Mahajan from Talented Agency say that the campaign is designed to take people seriously and highlight the significance of Good Day biscuits in the Indian tea culture. They believe that, regardless of the type of tea, brand, or cup used, there is only one biscuit on people’s minds when it comes to accompanying their tea. The campaign aims to be infinite and scalable, making it a key brand ambassador for the Indian snacking market.

Tilt Brand Solutions, a Mumbai-based brand and communications consultancy, has been appointed by Britannia as its new agency on record. This announcement comes after the departure of Britannia’s chief marketing officer, Amit Doshi, earlier this year. Britannia has a history of partnering with various agencies for different campaigns, such as a unique out-of-home (OOH) campaign with Talented in January 2025, which featured billboards designed to resemble adjacent trees, highlighting the brand’s commitment to sustainability and adaptability to nature.

Prior to that, Britannia collaborated with Lowe Lintas for its “Timepass” range of baked snacks in 2019. Tilt Brand Solutions, as Britannia’s new agency on record, has an impressive portfolio of clients across multiple industries, including BAJAJ, Ather, and Myntra, among others. This new partnership marks an exciting development in Britannia’s marketing strategies, and it will be interesting to see how Tilt Brand Solutions contributes to the brand’s growth and success. With its diverse client base and range of services, Tilt Brand Solutions is well-positioned to help Britannia achieve its goals and maintain its position in the industry.

According to analysts, a group of prominent stocks are recommended to be bought this Monday. These stocks include Britannia Industries Ltd., Bharti Airtel Ltd., ICICI Securities Ltd., Bajaj Finserv Ltd., and Prestige Estate Projects Ltd. among others. A panel of experts from various financial institutions, including HDFC Securities, IDBI Capital, Angel One, and Religare Broking, shared their insights with NDTV Profit.

The experts, led by Vinay Rajani, senior technical and derivative research analyst at HDFC Securities, suggested that these stocks have strong fundamentals and potential to outperform in the near term. Brijesh Ail, head of technical and derivatives of retail research at IDBI Capital, also weighed in on the importance of fundamental analysis in identifying undervalued stocks.

Aamar Deo Singh, SVP-research at Angel One, emphasized the significance of technical analysis in spotting trends and making informed investment decisions. Kunal Rambhia, founder of The Street, pointed out that the current market conditions are favorable for investors to buy into these stocks, with valuations looking attractive compared to their historical averages.

Lastly, Ajit Mishra, SVP-research at Religare Broking, highlighted that these stocks are poised to benefit from improving sector-specific trends, robust financials, and competitive advantages. The experts’ advice is based on a thorough analysis of these stocks’ fundamental and technical aspects, which suggests that they have the potential to appreciate in the coming days.

The sample analysis and opinions shared by these experts are useful resources for investors, providing valuable insights and suggestions for making informed investment decisions. As always, investors are encouraged to do their own research, consult with a financial advisor, and consider multiple perspectives before making any investment decisions.