Britannia’s strategy emphasizes strong brand building for its iconic names, coupled with continuous product innovation to meet evolving consumer demands, including healthier options under the NutriChoice brand. The company also focuses on cost efficiency and supply chain management to maintain profitability in a competitive market.
Financially, Britannia has shown consistent revenue growth over the years. However, recent performance indicates a slight increase in operating income but a decrease in net profit margins. The company maintains a healthy dividend payout and a good return on equity. Challenges include intense competition in the FMCG sector and the need to sustain growth through innovation and market penetration.
Looking ahead, Britannia aims to become a “Global Total Foods Company” by expanding its product categories and strengthening its presence in international markets. Strategic partnerships and a focus on both value and premium offerings are likely to be key aspects of its future business strategy.
Latest News on Britannia Industries
Key leadership changes reported at Tesla, Titan, Zee, Dentsu, and Britannia
The Indian business landscape has witnessed significant leadership changes across various industries, with several high-profile appointments and exits reported in recent times. Here are some of the key developments:
New Appointments:
- Varun Berry has been appointed as the CEO of Britannia Industries, in addition to his existing roles as Executive Vice-Chairman and Managing Director.
- Ajoy Chawla will succeed CK Venkataraman as the Managing Director of Titan Company, effective January 1, 2026.
- Ashish Gupta and Nitin Kohli have been appointed as Brand Directors for Skoda India and Volkswagen Passenger Cars, respectively.
- Rohit Suri has joined Zee Entertainment as Chief Human Resources Officer.
- Smita Murarka has been appointed as Consumer P&L Head – Brand and Business at Orange Health Labs.
- John Thangaraj has joined Dentsu India as Chief Strategy Officer Creative & Media.
- Jijith Somasundaran has been appointed as CEO of LifeWear India.
- Rupali Shrivastava has joined Limelight Lab Grown Diamonds as Chief Marketing Officer.
- Harpreet Singh has been appointed as Country Manager for India at Taboola.
- Sushant Barua has joined Dentsu Creative Isobar as National Creative Director Art.
- Rajni Daswani has been promoted to Chief Growth Officer – People and Business at SoCheers.
- Uddit Pandey has been appointed as Co-Founder of Sprintexx.
Exits:
- Prashanth Menon has stepped down as Country Head and Board Chairman of Tesla India.
- Adityan Kayalakal has exited as Head of Marketing at Veera.
- Kanika Mittal has left Taboola, and Harpreet Singh has taken over as Country Manager for India.
Key Trends:
- Many companies are emphasizing the importance of local leadership and growth in the Indian market.
- There is a growing focus on digital transformation, with several appointments highlighting the need for expertise in digital marketing and strategy.
- The lab-grown diamond segment is expanding, with Rupali Shrivastava’s appointment at Limelight Lab Grown Diamonds indicating a growing interest in this area.
- Ad tech start-ups like Sprintexx are gaining traction, with Uddit Pandey’s appointment as Co-Founder highlighting the potential for growth in this space.
Overall, the Indian business landscape continues to evolve, with companies adapting to changing market dynamics and consumer behaviors. These leadership changes reflect the need for innovative thinking, digital expertise, and strategic growth initiatives to stay ahead in the competitive Indian market.
Britannia’s Q4 net profit grows 4.2% to Rs 559.13 crore, with a 9% increase in sales to Rs 4,375.6 crore, reports PTI.
Britannia Industries, one of India’s leading food companies, has reported a 4.2% increase in its profit for the fourth quarter (Q4) of the financial year 2022-23. The company’s profit stood at Rs 559.13 crore, up from Rs 536.44 crore in the corresponding quarter of the previous year. The company’s sales revenue also saw a 9% increase, reaching Rs 4,375.6 crore, compared to Rs 4,028.6 crore in the same quarter last year.
The company’s total expenses for the quarter increased by 10.3% to Rs 3,783.4 crore, driven by higher raw material costs, fuel, and packaging expenses. However, the company’s operating margins remained stable at 15.7%, despite the rise in input costs.
Britannia’s revenue growth was driven by a 12% increase in its biscuits segment, which accounts for the majority of its sales. The company’s biscuit sales were boosted by strong demand for its premium and mid-premium brands, such as Good Day and Marie Gold. The company’s bread and dairy segments also saw significant growth, with revenue rising by 10% and 15%, respectively.
The company’s international business also performed well, with revenue growing by 12% during the quarter. Britannia’s exports were driven by strong demand from countries such as the Middle East, Africa, and Southeast Asia.
Commenting on the results, Britannia’s Managing Director, Varun Berry, said that the company had delivered a strong performance despite a challenging operating environment. He attributed the company’s success to its focus on premiumization, innovation, and expansion into new markets.
Looking ahead, Britannia is expected to continue its growth momentum, driven by its strong brand portfolio, expanding distribution network, and increasing demand for packaged foods. The company is also investing in digital transformation and e-commerce to stay ahead of the competition. With its strong Q4 performance, Britannia has closed the financial year 2022-23 on a positive note, and investors will be keenly watching the company’s progress in the coming quarters.
The Humble Beginnings of Parle-G: From a Small 12-Employee Factory to India’s Beloved Biscuit Icon – Unveiling the Enigmatic Girl Behind the Brand’s Timeless Packaging
Parle-G, a humble biscuit, has become an iconic symbol of childhood memories for generations of Indians. Despite its simple appearance, the brand has a rich history and has managed to maintain its popularity not only in India but also internationally, with manufacturing units in six countries, including the US, UK, and Australia. The brand’s impact on the Indian market is significant, with sales peaking even during the COVID-19 pandemic when other companies were struggling.
The origins of Parle-G date back to 1929, when Mohanlal Dayal from the Chauhan family set up a factory in Vile Parle, Mumbai, with just 12 workers and a German-imported machine. Initially, the biscuit was called “Parle Gluco,” but the name was later changed to Parle-G to keep up with the competition. The “G” in Parle-G originally stood for “glucose,” but was later changed to “genius” to reflect the company’s brand slogan.
One of the most recognizable features of Parle-G is its yellow packaging, which features an illustration of a young girl. The identity of the Parle-G girl has been a topic of fascination for many, with some speculating that she was based on a real person, such as Infosys chairperson Sudha Murty or Neeru Deshpande. However, according to Mayank Shah, the group product manager of Parle-G, the girl depicted on the packaging is actually an illustration created by artist Maganlal Dahiya in the 1960s.
Parle-G’s popularity can be attributed to its consistent taste and packaging, which has remained unchanged over the years. Despite facing competition from other brands, such as Britannia, Parle-G has managed to maintain its leadership in the market. In fact, according to a Nielsen report in 2011, Parle-G has established itself as the leading biscuit brand globally, surpassing other popular brands like Oreo and Gamesa. The brand’s sales have continued to rise, reaching an impressive 8,000 crores during the 2018-2020 period. Today, Parle-G remains an integral part of Indian culture and a symbol of nostalgia for many, continuing to be a favorite among both children and adults alike.
Britannia names Varun Berry as its new CEO, adding to his existing responsibilities as Executive Vice Chairman and Managing Director.
Britannia Industries, a leading food company in India, has announced the appointment of Varun Berry as its Chief Executive Officer (CEO). In addition to his new role, Berry will continue to serve as the Executive Vice-Chairman and Managing Director of the company. This move is a significant development in the company’s leadership structure, and it is expected to have a positive impact on the company’s future growth and success.
Varun Berry has been associated with Britannia Industries since 2013, when he joined the company as Vice President and Chief Operating Officer. With over 38 years of experience in the industry, Berry has a proven track record of leading startups, joint ventures, and growing businesses. His experience spans across premier companies like Hindustan Unilever and PepsiCo, both in India and overseas.
Throughout his career, Berry has demonstrated his ability to lead and manage businesses successfully. His expertise and knowledge in the food industry will be invaluable to Britannia Industries as it navigates the increasingly competitive market. Berry’s appointment as CEO is a testament to his leadership skills and his ability to drive growth and innovation in the company.
Berry is a graduate in Engineering (BE Mechanical) from Punjab University, and he has also served on the boards of several leading companies. His diverse experience and skills make him an ideal candidate to lead Britannia Industries, and his continued role as Executive Vice-Chairman and Managing Director will provide stability and continuity to the company.
The appointment of Varun Berry as CEO is a significant development for Britannia Industries, and it is expected to have a positive impact on the company’s future growth and success. With his extensive experience and proven track record, Berry is well-equipped to lead the company and drive its growth and expansion in the food industry. As the company continues to evolve and adapt to changing market trends, Berry’s leadership will be crucial in navigating these challenges and capitalizing on new opportunities.
Parle Products aims to make the name ‘Parle Marie’ a household phrase that effortlessly rolls off everyone’s tongue
Parle Products, the manufacturer of popular brands such as Parle-G, Hide & Seek, and Monaco, is launching a high-frequency advertising campaign to change a decades-old consumer habit in India. The company wants consumers to ask for “Parle Marie” instead of just “Marie” when purchasing a Marie biscuit. The biscuit category is highly competitive, with several national and regional brands available in the market, including Britannia, ITC, and McVitie’s. Parle began producing its version of the Marie biscuit in the 1940s.
The campaign, created by advertising agency Thought Blurb Communications, features 25-second commercials that show protagonists getting into chaotic situations when they ask for just “Marie” and then finding calm when they ask for “Parle Marie”. The ads are being aired on Star Sports HD and SD during the Indian Premier League, as well as online. However, the high frequency of the ads has led to some viewers complaining about the repetition on social media.
Parle Products’ vice-president, Mayank Shah, admits that the frequency is high but claims that it is necessary to change the consumer habit. He says that the company has since broadened its targeting parameters to reduce the number of times the ad airs on television. The campaign is part of the company’s strategy to reaffirm its “branded-house” positioning, which was first introduced with the “Naam Toh Suna Hoga” campaign last year.
The company has allocated a significant portion of its annual marketing budget to the campaign and will assess its effectiveness through brand tracking and sales data. Two-thirds of Parle Marie’s sales come from four key markets: Maharashtra, Karnataka, Odisha, West Bengal, and Tamil Nadu. Shah believes that changing the consumer habit will be a slow-burning process, but it is essential to associate the brand name with the category.
The move is significant, as Parle Products is already a leading player in the biscuit market with its Parle-G glucose biscuit being a popular companion to tea. By targeting the Marie biscuit category, the company seems intent on monopolizing not just the biscuit tin but also tea time itself. With this campaign, Parle Products aims to establish itself as a dominant player in the biscuit market and increase its brand awareness and sales.
Stock Market Updates for Britannia Industries
Recent Updates
Earnings Season Gains Momentum: Key Players Like Dabur, Britannia, Biocon, Paytm, and Swiggy Set to Unveil Q4 Results Between May 5-11, Shift Focus Away – Goodreturns
The fourth quarter (Q4) earnings season is set to kick off next week, with several prominent companies scheduled to announce their results. From May 5 to 11, investors will be closely watching the quarterly performances of companies like Dabur, Britannia, Biocon, Paytm, and Swiggy, among others. Here’s a brief overview of what to expect:
Dabur India, the leading FMCG company, will announce its Q4 results on May 5. The company is expected to report a strong performance, driven by its domestic business and growth in the healthcare segment. Analysts predict a revenue growth of 10-12% and a net profit increase of 15-18%.
Britannia Industries, another major player in the FMCG sector, will declare its Q4 results on May 5. The company is likely to report a robust performance, fueled by its biscuits and dairy businesses. Analysts expect a revenue growth of 8-10% and a net profit increase of 12-15%.
Biocon, the biotechnology major, will announce its Q4 results on May 6. The company is expected to report a strong performance, driven by its biologics and small molecules businesses. Analysts predict a revenue growth of 15-18% and a net profit increase of 20-25%.
Paytm, the digital payments company, will declare its Q4 results on May 6. The company is likely to report a significant increase in revenue, driven by its payment and financial services businesses. Analysts expect a revenue growth of 20-25% and a reduction in net losses.
Swiggy, the food delivery and restaurant discovery platform, will announce its Q4 results on May 10. The company is expected to report a strong performance, driven by its growth in the food delivery and hyperlocal delivery businesses. Analysts predict a revenue growth of 30-40% and a reduction in net losses.
Other companies that will announce their Q4 results next week include Cipla, Larsen & Toubro, and Bajaj Auto, among others. Investors will be closely watching the performances of these companies, as they will provide insights into the current state of the economy and various sectors.
Overall, the Q4 earnings season is expected to be a crucial one, as it will provide a direction for the market and the economy. Investors will be looking for signs of growth, profitability, and guidance for the future, which will help them make informed investment decisions. With several high-profile companies announcing their results next week, it’s going to be an exciting and closely watched earnings season.
Tax authority slaps ₹25 crore plus demand on Britannia Industries
Britannia Industries Ltd, a leading food company, has received an order from the GST authority demanding a significant amount of over ₹25 crore. The order, passed by the Additional Commissioner of CGST & CX, Kolkata North, covers tax periods from July 2017 to March 2023. The demand includes tax, penalty, and applicable interest, totaling ₹25,41,73,150.
The order was issued in response to a show cause notice by the Directorate General of GST Intelligence, dated August 3, 2024. The notice pertained to the classification of a specific product sold by Britannia Industries and input tax credit for certain goods. The company has stated that the order is appealable on legal merits, indicating that it intends to challenge the decision.
Britannia Industries has announced that it will take necessary actions, including exercising available legal remedies under the GST law. This suggests that the company will likely appeal the order and dispute the tax demand. The company’s decision to appeal is likely based on its belief that the tax authority’s interpretation of the GST law is incorrect or that the demand is unjustified.
The GST authority’s order is a significant development, as it highlights the ongoing challenges faced by companies in India in navigating the complex GST regime. The case also underscores the importance of accurate classification of products and proper claiming of input tax credits to avoid disputes with tax authorities. Britannia Industries’ decision to appeal the order will likely be closely watched by other companies in the industry, as it may set a precedent for similar cases in the future.
It is worth noting that the order was passed on May 2, 2025, and the company has not disclosed any further details about the specific product or goods in question. The outcome of the appeal will depend on the merits of the case and the interpretation of the GST law by the appellate authorities. As the case progresses, it will be important to monitor developments and assess the implications for Britannia Industries and the broader industry.
The Ghee Market Is Witnessing Explosive Growth
The global ghee market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2032, reaching $95 billion by 2032. The market is driven by the increasing demand for healthy and natural products, particularly among health-conscious consumers and those following paleo and Ayurvedic diets. Ghee, a clarified form of butter, is rich in healthy fats and vitamins, making it a popular choice for cooking, baking, and as a dietary supplement.
The market is segmented by type, including cow ghee, buffalo ghee, organic ghee, herbal ghee, and cultured ghee. The dominant region for ghee consumption is South Asia, while North America is the fastest-growing region. The market trends include the surge in demand for artisanal and organic ghee, the use of ghee in bakery and snack products, and the growth of e-commerce and direct-to-consumer brands.
The major players in the ghee market include Amul, Patanjali, Nestle, Britannia, and Mother Dairy, among others. The market faces challenges such as high production costs, regulatory differences, and shelf stability concerns. However, there are opportunities for growth in the global expansion of Indian foods, the use of ghee in sports and fitness markets, and the development of premium packaging and nutraceutical products.
The market research report provides a comprehensive analysis of the ghee market, including market segmentation, regional analysis, and competitive landscape. The report aims to provide insights into the key factors influencing the growth of the market, including opportunities, drivers, and challenges. The report also analyzes the market trends, including the growth of artisanal and organic ghee, and the use of ghee in bakery and snack products.
The report is based on a thorough analysis of the market, including primary and secondary research, and provides a detailed overview of the market, including market size, growth trends, and competitive landscape. The report is intended to provide insights and guidance to stakeholders, including manufacturers, distributors, and investors, to help them make informed decisions about the ghee market.
Key findings of the report include:
* The global ghee market is expected to grow at a CAGR of 6.2% from 2025 to 2032.
* The dominant region for ghee consumption is South Asia, while North America is the fastest-growing region.
* The market trends include the surge in demand for artisanal and organic ghee, the use of ghee in bakery and snack products, and the growth of e-commerce and direct-to-consumer brands.
* The major players in the ghee market include Amul, Patanjali, Nestle, Britannia, and Mother Dairy, among others.
* The market faces challenges such as high production costs, regulatory differences, and shelf stability concerns.
Overall, the report provides a comprehensive analysis of the ghee market, including market trends, competitive landscape, and growth opportunities. It is intended to provide insights and guidance to stakeholders to help them make informed decisions about the ghee market.
Britannia’s The Laughing Cow campaign associates richer flavors with more meaningful shared experiences.
Britannia The Laughing Cow, a joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign to promote its revamped creamier recipe and locally produced cheese range. The campaign, conceptualized by Schbang, focuses on the idea of cheese that’s “Irresistibly Creamier, Uniquely Crafted with French Expertise”. The film-led campaign highlights the brand’s updated recipe and local production, showcasing everyday meal moments where people ask for “One More Please” due to the delicious taste.
The campaign is based on the insight that today’s consumers are often distracted by digital screens, even during meals. By positioning Britannia The Laughing Cow Cheese as a simple yet meaningful ally, the campaign aims to bring people together over food and connection. The campaign showcases the delight of every bite, with the creamier, richer taste of the cheese prompting people to ask for more.
As part of the campaign, Britannia The Laughing Cow has also introduced a GenAI-powered WhatsApp Recipe Bot, which offers users quick and customized recipes featuring its cheese products. This tool aims to make everyday cooking more convenient and engaging.
According to Abhishek Sinha, Chief Business Officer for Dairy and CEO of Britannia Bel Foods, the new Britannia The Laughing Cow range is a milestone in the company’s journey to make high-quality cheese more accessible and affordable for Indian households. The cheese is produced locally in India, using locally sourced ingredients and blending French cheese-making expertise with Indian taste preferences. The updated range features refreshed packaging and an improved recipe, making it easier for consumers to enjoy a world-class cheese experience every day.
The locally produced cheese range is manufactured at a dedicated facility in Ranjangaon, Maharashtra, and has been available since October 2024. With this new campaign, Britannia The Laughing Cow aims to reposition itself as a leader in the Indian cheese market, offering a unique blend of French expertise and Indian craftsmanship. The campaign’s focus on creamier, richer taste and local production is expected to resonate with Indian consumers, who are increasingly seeking high-quality and affordable dairy products.
Parle aims to emulate Amul’s success with Marie biscuits, but its advertisements fall short on clever wordplay.
Parle, a well-known Indian biscuit brand, has launched a new advertising campaign to strengthen its position in the Marie biscuit market. The campaign aims to reinforce the idea that when it comes to Marie biscuits, it has to be Parle Marie. The TV commercials show people getting confused when asked for Marie biscuits, highlighting the need to specify “Parle Marie” to avoid any misunderstandings. The campaign’s goal is to boost brand recall, differentiate Parle Marie from generic Marie options, and establish its presence in a crowded market.
The Marie biscuit category has become increasingly competitive, with several brands offering their own versions, including Britannia’s Marie Gold, ITC’s Marie Light, and DK Bakings’ Nutribake Morning Marie. Britannia’s Marie Gold, in particular, has extensive consumer awareness due to its early entry into the Indian market and aggressive advertising campaigns. Parle, however, is attempting to reclaim its position as the leading Marie biscuit brand through its new campaign.
The campaign’s strategy is to create a universal consumer insight in an engaging and humorous way, while clearly reinforcing the idea that Parle Marie is the only authentic Marie biscuit. According to Mayank Shah, Vice President of Parle Products, the campaign is a confident step forward to strengthen top-of-mind recall. The idea is to make Parle Marie synonymous with the Marie biscuit category, much like Colgate is with toothpaste and Amul is with dairy products.
Colgate and Amul are examples of brands that have become larger than their respective categories through consistent branding and clever advertising. Colgate has dominated the oral care market in India through educational advertising campaigns, while Amul has carved its identity through relatability and wit. Both brands have invested heavily in creating awareness and building trust with their consumers, ultimately becoming symbols of their respective categories. Parle hopes to achieve similar success with its new campaign, establishing Parle Marie as the go-to Marie biscuit brand in India.
Daya and ACP Sir’s elite ‘Cakes Investigation Unit’ solves the mystery behind the elusive Britannia Gobbles.
Britannia Gobbles cake has undergone a significant refresh, making its classic flavors softer and tastier than ever before. The new recipe boasts a melt-in-the-mouth texture and rich flavors, perfect for brightening up everyday moments. Alongside the improved recipe, the packaging has also been updated, making the entire Gobbles experience more inviting and delightful.
To promote the new and improved Gobbles cake, Britannia has launched a new campaign conceptualized by Schbang, centered around the theme “Badey Badon Ko Pighla De” (melting the tough ones). The digital film features beloved characters Daya and Sir, portrayed as members of the Cakes Investigation Department, in pursuit of a thief. However, they are momentarily disarmed by the sheer deliciousness of Britannia Gobbles, succumbing to its “so soft” and “so tasty” appeal.
The campaign showcases the power of the perfect bite to transform any moment into one of pure indulgence. According to Yudishter Shringi, Chief Business Officer at Britannia, the new Gobbles cake is a result of the company’s commitment to evolving its products to match changing consumer preferences. The campaign brings to life the idea that great taste has the power to soften even the toughest moments.
The film features Shivaji Satam and Dayanand Shetty, who were excited to experiment with their roles and add a new spin to their characters. They enjoyed bringing their softer avatars to life, showcasing the cake’s ability to melt even the toughest of individuals. The team at Schbang, who conceptualized the campaign, were thrilled to work with the iconic duo and bring the idea to life.
The new Britannia Gobbles cake promises to deliver an even more delightful softness and burst of flavor, making it the perfect go-to treat for those looking for a comforting snack. With its improved recipe and updated packaging, Britannia Gobbles is set to delight cake lovers across the country. The campaign’s theme of “Badey Badon Ko Pighla De” is a playful insight into the power of great taste to soften even the toughest of moments, and is sure to resonate with audiences.
Britannia Milk Bikis were showcased in a massive 15-foot fan-made garland at an event celebrating Ajith Kumar’s film in Chennai.
In a unique celebration, Britannia Milk Bikis, a beloved biscuit brand in Tamil Nadu, played a significant role in the promotional event of the movie “Good Bad Ugly” featuring actor Ajith Kumar. To commemorate the film’s release, fans created a 15-foot garland using Milk Bikis biscuit packets, which was placed around a giant cutout of the actor at the iconic Kasi Theatre in Chennai. This gesture was a creative twist on the traditional “paal abhishekam” ritual, a hallmark of Tamil cinema fan culture.
The event highlighted the deep connection between Britannia Milk Bikis and the people of Tamil Nadu, where the brand has been a part of nostalgia for decades. The biscuit packets used in the garland were later donated to local NGOs, supporting children and women in need. This initiative demonstrated the brand’s commitment to social responsibility and its efforts to stay culturally connected with its consumers.
According to Siddharth Gupta, General Manager of Marketing at Britannia Industries, Milk Bikis is more than just a biscuit in Tamil Nadu – it’s a memory, a ritual, and a symbol of celebration. The brand’s long-time creative agency, MullenLowe Lintas Group, has played a significant role in shaping the brand’s identity and its connection with consumers.
The event was a testament to the strong bond between Britannia Milk Bikis and the people of Tamil Nadu. With a presence in over 180 million households nationwide, Britannia Industries continues to reinforce its positioning as a responsible global total foods company, catering to both domestic and international markets. The company’s diverse portfolio includes biscuits, cakes, rusks, and dairy products, making it a leading player in India’s bakery segment. The celebration was a beautiful reminder of the connection between a brand and its consumers, and how it can become an integral part of their lives and traditions.
Britannia NutriChoice’s latest initiative drives transparency in food packaging with clearer label standards.
Britannia NutriChoice, a well-known brand, has introduced a new campaign, “Face the Facts,” to promote transparency in its product messaging. The campaign is focused on providing clear and honest information about its cookies, without any exaggerated claims. The new packaging addresses common consumer questions and provides direct, factual information.
According to Archana Balaraman, General Manager, Marketing, Britannia Industries, the campaign goes beyond a simple visual update. It is about opening a direct dialogue with consumers and providing information to empower them to make informed choices. The new packaging reflects the brand’s honest approach, setting the tone from the first glance without being deceptive.
Vasudha Misra, President (Creative), Lowe Lintas, adds that the brand’s goal is to “cut through the noise” and provide clear information, allowing consumers to feel good about enjoying a Britannia NutriChoice with their daily chai. The campaign addresses the demand for clear information and better snack choices without overpromising.
Through this campaign, Britannia NutriChoice aims to present its products in a straightforward and honest manner. The brand is committed to providing transparency in its product messaging, addressing common consumer questions, and empowering consumers to make informed choices. The “Face the Facts” campaign is a positive step towards fostering trust and credibility between the brand and its customers.
By providing clear and honest information, Britannia NutriChoice is differentiated from other brands that often make exaggerated claims or use deceptive marketing tactics. The brand’s commitment to transparency and honesty is likely to attract consumers who value authenticity and are seeking better snack options. Overall, the “Face the Facts” campaign is a step in the right direction for the brand, demonstrating its commitment to transparency and customer satisfaction.
Britannia Unveils Cutting-Edge Pilot Program to Revolutionize Retail Experience for Visually Impaired Customers
Britannia Industries has launched a pilot program in collaboration with MORE Retail, Mithra Jyoti, and Google Cloud’s Astra technology to enhance the retail experience for visually impaired individuals. The program, called Britannia A-Eye, uses a smartphone’s camera to scan the environment and provide voice-based guidance to navigate store aisles. The AI-powered technology also identifies products and provides access to detailed information such as pricing, ingredients, nutrition, and expiration dates, primarily for Britannia products. This solution eliminates the need for external assistance, allowing visually impaired consumers to shop independently.
The pilot uses Google Cloud’s multimodal AI capabilities to enable seamless navigation, real-time product identification, and instant access to product information. This first-of-its-kind initiative aims to revolutionize inclusivity in retail and promote equity and independence for all consumers. Britannia Industries’ General Manager of Marketing, Siddharth Gupta, emphasized the importance of innovation in fostering inclusivity, stating that Britannia A-Eye is a testament to how cutting-edge technology can shape the future of inclusive retail. WPP’s Chief AI Officer, Daniel Hulme, added that the partnership with Google is about pushing the boundaries of AI-driven innovation and redefining inclusivity in retail.
Global Consumer Goods Leaders Prepare to Implement 2-4% Price Adjustments to Mitigate Thin Profit Margins
Several consumer goods companies in India, including Peer Godrej, Emami, and Marico, are experiencing pressure on their profit margins due to high palm oil prices and other raw material costs. As a result, they are implementing price hikes and grammage cuts to maintain their operating margins. Peer Godrej’s Managing Director and CEO, Sudhir Sitapati, expects the company’s operating margin to be between 22-26% for fiscal 2025, with a potential one-to-two round of price increases needed to reach this level.
Emami, another major player, anticipates a further 1-1.5% price increase in the coming quarters, on top of the 2% hike it took in the December quarter. Britannia Industries has also announced a price hike of 4-5% in the current quarter and may take further actions to maintain its margins. Marico has taken a 10% price hike in coconut oil and 20% in edible oil so far this fiscal, but more price hikes are expected to cushion profit margins.
These companies are facing challenges due to the high prices of palm oil, a key raw material, as well as other vegetable oils. Marico’s Managing Director, Harsha Manjunath, stated that the company may need to take more price hikes, as the current price hikes taken were not enough to maintain profit margins. The companies are expecting higher prices to continue in the near future, which will likely lead to more price increases and trade-offs to maintain their operating margins.
Nifty indices to undergo a shuffle: E-commerce giant Zomato and fintech company Jio Financial expect to receive $822 million in inflows, as energy major BPCL and consumer goods company Britannia exit the sector.
The Nifty 50 index is undergoing a semi-annual rebalancing process, which will see the addition of Zomato and Jio Financial Services to the index. This change is expected to bring in a passive inflow of $544 million and $278 million, respectively. On the other hand, Bharat Petroleum Corp Ltd (BPCL) and Britannia Industries Ltd will exit the index, leading to significant outflows. The rebalancing process will also see weightage adjustments for Grasim Industries and Bajaj Finance.
Other stocks that will be added to the Nifty 100 and Nifty Next 50 indices include Indian Hotels, Bajaj Housing Finance, Hyundai Motor India, CG Power, and Swiggy. Meanwhile, Bharat Heavy Electricals Ltd (BHEL), Indian Railway Catering and Tourism Corp (IRCTC), Adani Total Gas Ltd, NHPC Ltd, and Union Bank of India will be dropped from these indices.
According to JM Financial, BPCL’s removal could lead to outflows of $204 million, while Britannia’s exclusion is likely to result in outflows of $215 million. On the other hand, Indian Hotels Company is expected to benefit from inflows of $85 million, while Power Grid Corporation and CG Power are set to see passive inflows of $49 million and $47 million, respectively.
The changes will be implemented at the close of trade on Thursday, and passive flows from index funds and ETFs tracking the Nifty indices are expected to drive significant buying and selling in the impacted stocks.
Rajneet Kohli, former CEO of Britannia, to lead HUL’s food division as its new head.
Rajneet Kohli, former CEO of Britannia Industries, is joining Hindustan Unilever (HUL) as the executive director of its foods and refreshment division. He will take over the role on April 7, replacing Shiva Krishnamurthy, who will be leaving the company to pursue an external opportunity. Kohli has over 30 years of experience in consumer and retail, and has previously worked with companies such as Asian Paints, Coca-Cola, and Jubilant FoodWorks.
As the new executive director, Kohli will lead HUL’s foods and refreshment division, which includes brands such as Kissan ketchup, Bru coffee, and Horlicks malt drinks. The division reported a revenue of Rs 15,292 crore in fiscal 2023-24, making it the second-largest contributor to HUL’s turnover, which stood at nearly Rs 60,000 crore.
Kohli has a strong track record of driving product innovation and digital capabilities, which will be crucial in leading HUL’s foods and refreshment division to the next phase of growth and transformation. His extensive experience in managing large foods and beverages businesses will be beneficial in navigating the competitive food and bakery segment.
HUL has made several high-profile appointments in 2023, including the appointment of Rohit Jawa as its managing director and CEO, and Harman Dhillon as executive director of its beauty and wellbeing division. With Kohli’s addition to its executive team, HUL is poised to further strengthen its position in the consumer goods market.
The Indian beverage market, worth ₹10 billion, is increasingly saturated with products from Campa, Smoodh, and Amul Tru, among others.
Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), the company behind the Amul brand, has launched a new product called Tru, a dairy-based fruit drink priced at ₹10 for 150ml. This move is part of the company’s plan to increase its presence in the low-priced beverage market, which has become increasingly competitive in recent years. The company plans to introduce more beverages at this price point.
The ₹10 price point has become popular in India, as it is seen as an affordable option for the country’s large middle and lower-middle-class population. Other companies, such as Reliance Consumer Products Limited, have also launched products at this price point, including Campa, a brand that has disrupted the low-priced beverage market. The ₹10 price point is expected to account for a significant portion of the market, with the global beverages market estimated to reach ₹1.47 trillion by 2030.
GCMMF’s Tru product competes indirectly with other brands such as Dabur’s Real, Varun Beverages’ Tropicana, Britannia’s Winkin Cow, and Parle’s Smoodh. The company plans to expand its distribution network to increase its reach and volume.
However, the ₹10 market is also expected to face challenges, including inflation, which has forced companies to lower quantities to sell at the same price. Additionally, some analysts have cautioned against aggressive pricing tactics, which can hurt incumbents. Despite these challenges, the ₹10 market is expected to continue to grow, driven by increasing demand for affordable beverages.
To mark Avani Lekhara’s outstanding achievement, Britannia Marie Gold pays tribute with a special edition pack in her honour.
Britannia Industries, a leading fast-moving consumer goods company, has launched a unique initiative to honor Para Olympian Avani Lekhara’s remarkable achievements. In collaboration with Inspire Institute of Sport (IIS), they have launched the “HerSpark” scholarship program, aimed at nurturing promising women athletes in boxing, swimming, judo, athletics, and parasports. This initiative provides a fully funded, three-year sports scholarship for young women athletes, covering professional training, coaching, lodging, nutrition, and educational opportunities.
To celebrate Avani Lekhara’s achievement, Britannia Marie Gold has rebranded its biscuit and packaging to resemble the exact dimensions of Avani’s target from her Paris 2024 victory. This is the first time in 18 years that the biscuit has been reshaped, making it a limited edition and exclusive offering. The scholarship program aims to identify and develop talented women athletes, providing them with world-class facilities and coaching from former Continental and Olympic athletes, including Mamuka Kizilashvili (judo) and Yoandris Betanzos Francis (athletics).
The “HerSpark” scholarship is a pioneering effort to empower women athletes, providing them with the necessary resources and support to succeed in their respective sports. This partnership between Britannia Industries and IIS is a significant step towards promoting women’s sports in India, encouraging more women to participate and achieve their goals in various sports. By supporting these talented athletes, the initiative aspires to build a strong foundation for Indian women’s sports, creating a positive impact on the sporting landscape and inspiring future generations of female athletes.
Britannia: Safeguarding the Seas – Effective Protocols for Minimizing Oil Leaks in Hydraulic Pipelines
The Britannia P&I Club has highlighted the risks of hydraulic oil leaks in the marine industry, emphasizing the importance of proactive maintenance and risk mitigation. Hydraulic oil leaks can lead to environmental and commercial risks, particularly in port, with fines and cleanup costs posing a significant threat. Leaks from hydraulic hoses and lines near the ship’s side can be especially hazardous, as oil can spill into the sea, causing environmental damage and financial losses.
To minimize these risks, the club recommends regular visual inspections of flexible hydraulic piping and hoses, as well as prompt action to address any signs of rust, corrosion, or contamination. It is essential to replace hydraulic hoses in high-risk locations every 2.5 years and every 5 years for hoses exposed to weather. The club also recommends maintaining a record of hydraulic tank quantities to accurately determine the amount of oil spilled, should an accident occur.
In terms of design, the club suggests avoiding exposed outboard hydraulic piping and flexible hoses, and instead, considering alternative designs such as electric or pneumatic power sources, which pose lower pollution risks. For example, a shipowner replaced existing hydraulic actuators with pneumatically operated ones, while all-electric systems for cranes, hatch covers, ramps, and winches can be considered if the ship type allows.
In conclusion, the club emphasizes the importance of identifying and addressing potential pollution risks through alternative designs, proactive maintenance, and operational best practices. Failure to do so can result in environmental damage and significant commercial implications, including fines and cleanup costs. By following these best practices, shipowners and operators can reduce the risk of hydraulic oil leaks and protect the environment and their reputation.
Embracing the British spirit, be it on a sunny day, Archives – MARKETECH APAC
Britannia’s latest campaign for Good Day biscuits takes a bold approach by leaving the biscuit out of the advertisement altogether. Instead, the campaign, called “HEADLINES,” focuses on the long-standing connection between Good Day and chai. The idea is that the familiar round shape of the biscuit naturally comes to mind with every sip of tea. The campaign, developed by Talented.Agency, is being rolled out across multiple cities, with ads appearing at key chai consumption spots such as modern trade outlets, IT park food courts, and general trade “chai tapris.”
The campaign aims to reinforce Good Day as an iconic part of the chai experience, rather than just an option. Archana Balaraman, general manager for marketing at Britannia, explains that the goal is to establish Good Day as more than just a biscuit, but as a part of the chai experience. The campaign is set to expand into quick commerce and branded collaborations.
Javaad Ahmed and Spandan Mahajan, creatives at Talented, are behind the campaign and say that it was necessary to take a bold approach. For years, the variable in the chai-biscuit debate has been the biscuit, but it’s clear that Good Day is the one that comes to mind. The campaign will be a visual representation of the phrase “it’s always a good day with chai.” The campaign is set to roll out across India, appearing at various touchpoints where chai is purchased and consumed.