Latest News on Bisleri
Aquapeya, a competitor to Bisleri, ventures into the high-end snacking market.
Aquapeya, a popular packaged drinking water brand that gained fame after appearing on Shark Tank India, is now venturing into the premium snacking category. The company has introduced its new product, Bhadang Bite Rice Puff, a wholesome snack that combines quality and heritage. Bhadang Bite is a unique blend of rice puffs with a rich legacy spanning over 70 years, originating from the culturally rich Sangli-Kolhapur region of India. The product aims to capture the hearts of consumers by offering a traditional snack with modern appeal.
This move into the snacking space is part of Aquapeya’s expansion strategy, which aims to achieve $1 million in revenue over the next three years. The brand plans to expand its footprint by entering Modern Trade and various online marketplaces, leveraging its existing network of over 10,000 retailers and more than 100 distributors. With a strong distribution network, Aquapeya is confident of broadening its reach and making Bhadang Bite a household name.
The launch of Bhadang Bite marks Aquapeya’s commitment to providing quality products across multiple categories, extending beyond hydration to tasty, premium snacks. As the brand continues to grow, it is excited about expanding its reach globally and making a mark in the premium snacking category. With its rich heritage and modern appeal, Bhadang Bite is poised to become a popular snack among consumers.
Aquapeya’s expansion into the snacking category is a strategic move, allowing the brand to diversify its product portfolio and increase its revenue streams. The brand’s focus on quality, heritage, and modern appeal is expected to resonate with consumers, who are increasingly looking for unique and traditional snacks with a modern twist. As Aquapeya continues to innovate and expand its product offerings, it is likely to become a major player in the premium snacking category, both domestically and internationally.
Case Study of Bisleri: Analysis of Marketing Strategy, Distribution Channels, and Brand Development
Bisleri is a leading Indian brand in the packaged water category, owned by Parle Agro, founded by Ramesh Chauhan. The brand was introduced in the 1960s by an Italian doctor-businessman as a mineral water for the affluent. In 1969, Parle acquired Bisleri and began Indianizing the product, making it more accessible to the masses. Over the years, Bisleri has evolved its marketing mix, product strategy, pricing, and distribution to stay ahead of the competition.
Initially, Bisleri positioned itself as “pure water” for the elite, but later shifted to a mass product with aspirational hygiene value. The brand has used various taglines, including “Play it Safe,” “Har Pani Ki Bottle Bisleri Nahin,” and “Samajhdaar Jaante Hain,” to emphasize the importance of safe packaged water. Bisleri has also expanded its product offerings to include premium Himalayan mineral water, club soda, and fruit-based fizzy drinks.
The brand’s pricing strategy is mass-market approach, with affordable pricing starting at ₹10-₹20 for small packs. Larger packs are priced economically for daily home and office use. Bisleri has a strong distribution network, with a mix of in-house bottling and franchisee operations, ensuring quality control. The brand has used various channels, including heavy outdoor advertising, transit media, TV, and digital storytelling, to reach its target audience.
Bisleri faces challenges such as genericization of the brand, counterfeit and lookalike brands, low margins, and high logistics costs. To address these challenges, the brand has launched anti-counterfeit education campaigns, filed legal suits, and strengthened its back-end logistics and quality checks. Bisleri has also expanded its offerings to include flavored and mineral waters for premium consumers.
Today, Bisleri is estimated to have an annual revenue of ₹2,000-2,500 crore, controlling around 35% of India’s packaged water market. The brand has a presence in 25+ countries and is exploring an IPO and partial divestment. Key learnings from Bisleri’s journey include the importance of consistent brand reinforcement, distribution, and logistics in creating a powerful brand. The brand’s story is a testament to how a commodity can become a powerful brand with the right packaging, reach, and trust.
Co-star reveals shocking behind-the-scenes secrets: Aamir Khan’s team used Bisleri water for bathing!
Aamir Khan’s film Lagaan, directed by Ashutosh Gowariker, was a groundbreaking cinematic experience that redefined Indian storytelling on a global scale. The Oscar-nominated sports drama was not only a critical and commercial success but also a monumental production that boasted a crew of nearly 300 members, making it the most expensive Indian production at the time. To recreate the dusty environment of colonial India, the entire team camped in a remote village in Gujarat for almost six months, braving extreme heat and limited amenities.
Despite the harsh conditions, the production team ensured that every member, regardless of their fame or position, was treated equally. Akhilendra Mishra, who played a supporting role in the film, shared some behind-the-scenes stories, revealing that the team bathed with bottled mineral water and had a dedicated person to ensure no one drank contaminated local water. The team’s well-being was a top priority, reflecting the film’s disciplined yet humane work culture.
The Lagaan crew was treated to royal hospitality, with a grand breakfast spread every morning. Mishra fondly remembered the lavish food arrangements, where everyone was free to eat what they wanted, without any discrimination. The inclusive and harmonious atmosphere on set was a rare feat, unlike many film sets where hierarchy dictates comfort. The team’s bonding and respect for each other were palpable, with Mishra describing everyone as “bricks in a cemented wall,” bound together by teamwork and respect.
The film’s success can be attributed to the dedication and hard work of the entire team, who worked together tirelessly to bring the story to life. Lagaan’s legacy continues to inspire and influence Indian cinema, and its impact on the global stage is still felt today. The film’s story, characters, and themes have become an integral part of Indian pop culture, and its influence can be seen in many subsequent films and TV shows. Overall, Lagaan was a cinematic revolution that paved the way for Indian storytelling to reach a global audience, and its impact will be felt for generations to come.
Bisleri joins forces with Indian Super League to become official hydration partner
The Indian Supercross Racing League (ISRL) has announced a partnership with Bisleri, making them the Official Hydration Partner for the league. This partnership aims to provide hydration support to athletes, teams, and fans throughout the season. Eeshan Lokhande, Co-Founder of ISRL, emphasized the importance of hydration in a physically demanding sport like Supercross, and expressed delight in welcoming Bisleri as a partner.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, noted that the partnership reflects Bisleri’s commitment to supporting emerging sports and delivering hydration where it’s needed most. The association also aims to help Bisleri strengthen its connection with Gen Z consumers. Through this collaboration, Bisleri will provide support for sports events, and ISRL will include Bisleri as part of its Supercross season operations and fan activities.
The partnership is seen as a strategic move to cater to world-class riders and provide them with the necessary hydration to perform at their best. ISRL is committed to providing a platform that celebrates speed, endurance, and passion, and the partnership with Bisleri reinforces this commitment. The collaboration is expected to grow in the coming years, with both parties looking to build on the success of the partnership.
The Indian Supercross Racing League is a platform that brings together some of the best athletes in the sporting world, and the partnership with Bisleri is seen as a key aspect of the league’s operations. With Bisleri’s support, ISRL aims to provide a world-class experience for athletes, teams, and fans, and to establish itself as a leading platform for Supercross racing in India.
Overall, the partnership between ISRL and Bisleri is a significant development for the Indian Supercross Racing League, and is expected to have a positive impact on the sport as a whole. With Bisleri’s support, ISRL is well-placed to continue to grow and develop, and to provide a platform for athletes to showcase their skills and compete at the highest level.
ISRL collaborates with Bisleri as its official hydration partner, as reported by BW Marketing World.
Bisleri, a leading Indian beverage company, has announced a partnership with the Indian Supercross Racing League (ISRL) as its official hydration partner. This partnership aims to provide hydration solutions to the athletes and participants of the racing league.
The Indian Supercross Racing League is a prominent motorsport event in India, featuring high-speed racing and stunts. As the official hydration partner, Bisleri will provide its range of beverages, including mineral water and other drinks, to keep the athletes and staff hydrated throughout the events.
This partnership is a significant move for Bisleri, as it looks to expand its presence in the sports and fitness sector. By associating with a popular motorsport event like ISRL, Bisleri aims to promote the importance of hydration and provide a refreshing beverage experience to the athletes and spectators.
The partnership is also expected to boost Bisleri’s brand visibility and reach a wider audience. With ISRL’s growing popularity, Bisleri can leverage the platform to promote its products and values to a larger demographic.
As part of the partnership, Bisleri will have a significant presence at ISRL events, with branding and advertising visible throughout the venues. The company will also provide hydration stations and bottles to the athletes and staff, ensuring they stay hydrated and perform at their best.
The partnership between Bisleri and ISRL is a strategic move for both parties. For ISRL, having a reputable hydration partner like Bisleri ensures that the athletes and staff receive high-quality beverages, while for Bisleri, the partnership provides an opportunity to promote its brand and products to a wider audience.
Overall, the partnership between Bisleri and ISRL is a win-win for both parties. With Bisleri’s expertise in providing hydration solutions and ISRL’s platform for high-octane motorsport action, the partnership is expected to be a success and provide a refreshing experience for athletes and spectators alike.
In a statement, the companies expressed their excitement about the partnership and look forward to working together to provide a unique experience for the athletes and spectators. The partnership is expected to run for the duration of the ISRL season, with possibilities of extension in the future. With this partnership, Bisleri continues to reinforce its commitment to promoting hydration and fitness, while ISRL benefits from a reputable partner that can provide high-quality beverages to its athletes and staff.
Recent Updates
Bisleri joins forces with the Indian Supercross Racing League as its designated Official Hydration Partner.
The Indian Supercross Racing League (ISRL) has announced a partnership with Bisleri, a prominent drinking water brand, as its Official Hydration Partner. This collaboration aims to provide world-class hydration to athletes, fans, and the entire team involved in the league. According to Eeshan Lokhande, Co-Founder of ISRL, hydration plays a vital role in the physically demanding sport of Supercross, and this partnership reinforces the league’s commitment to catering to the needs of its riders.
The partnership between ISRL and Bisleri is expected to grow in the coming years, with a focus on keeping athletes and fans energized and hydrated throughout the events. Tushar Malhotra, Director of Sales and Marketing at Bisleri International, emphasized that hydration is at the heart of performance, and this strategic partnership aims to fuel the energy of racers and fans alike.
Bisleri’s association with ISRL reflects its commitment to supporting emerging sports and delivering hydration where it is needed most. The partnership also seeks to strengthen Bisleri’s connection with Gen Z consumers, who are likely to be interested in the high-energy sport of Supercross. By partnering with ISRL, Bisleri aims to promote its brand and values among a younger demographic.
The Indian Supercross Racing League is a platform that celebrates speed, endurance, and passion, making it an ideal fit for Bisleri’s brand values. As the Official Hydration Partner, Bisleri will provide its drinking water to athletes, officials, and fans throughout the league’s events, ensuring that everyone stays hydrated and energized.
Overall, the partnership between ISRL and Bisleri is a significant development for the Indian Supercross Racing League, and it is expected to enhance the overall experience of the athletes, fans, and officials involved in the league. With Bisleri’s support, ISRL can focus on delivering high-quality events and promoting the sport of Supercross in India.
Reliance Launches Campa Sure to Challenge Bisleri, Coca-Cola, and PepsiCo Dominance
Reliance, a conglomerate, has launched its second packaged water brand, Campa Sure, which is priced lower than the segment leader, Bisleri. This move marks Reliance’s most direct challenge to rivals such as Bisleri, Coca-Cola, and PepsiCo. Reliance’s first packaged water brand, Independence, was launched in 2022 and is part of the company’s staples portfolio, targeting value-conscious households. Campa Sure, on the other hand, is a bottled water extension of the Campa soft drink brand, which was relaunched in 2023.
The rationale behind having two water brands lies in distribution and brand positioning. Independence is designed for households buying staples, while Campa is a beverage-first brand with stronger consumer recall, especially among urban and younger audiences. Selling water under Campa Sure allows Reliance to offer a unified beverage basket to distributors and retailers, simplifying sales pitches and improving shelf visibility.
Campa Sure strengthens Reliance’s beverage distribution by deepening its reach in small retail outlets, paan shops, and local stores. Retailers prefer stocking brands that offer a full range of products, and with Campa Sure, Reliance can offer a complete beverage suite under one name, improving margins and simplifying inventory. This allows Reliance to compete more directly with Coca-Cola and PepsiCo, whose water brands are integral to their distribution strategy.
Reliance is using penetration pricing to scale Campa Sure quickly, with a one-litre bottle expected to retail at ₹15-₹17, compared to ₹20-₹22 for brands like Bisleri, Kinley, and Aquafina. This strategy is expected to pressure incumbents to lower prices or increase trade discounts, potentially reshaping pricing dynamics across India’s bottled water industry.
Reliance’s broader game plan is to intensify a price war across both the cola and bottled water segments. By bundling water into the same product line as its fizzy drinks, Reliance is directly undercutting global beverage giants like Coca-Cola and PepsiCo. However, competing on price alone may not guarantee successful long-term expansion, especially in urban markets where consumers are spoilt for choice. Reliance will need to navigate this challenge to achieve its goal of becoming a major player in the Indian beverage market.
Can Reliance’s Campa Sure replicate Jio’s dominance in the telecom sector by outpricing and outmaneuvering established players like Bisleri and Kinley in the bottled water market?
Reliance Industries, led by Mukesh Ambani, has entered India’s ₹20,000-crore bottled water market with two new brands: Campa Sure and Independence. The company has adopted an aggressive pricing strategy, with Campa Sure priced at ₹15 per liter and ₹25 for a two-liter pack, significantly lower than market leaders like Bisleri, Kinley, and Aquafina. This move is seen as a disruption in the industry, similar to what Reliance did with Jio in the telecom sector and Campa Cola in the soft drinks market.
The low-cost strategy aims to capture volume and secure quick shelf space and consumer attention. However, analysts warn that the bottled water industry is trust-driven, and established brands like Bisleri have spent decades building reputations for purity and reliability. To succeed, Reliance will need to scale its distribution quickly and combine affordability with quality and nationwide reach.
The launch of Campa Sure and Independence is expected to trigger a price war in the packaged drinking water sector. If Reliance can execute its strategy effectively, it may rewrite industry rules, just as it did with Jio and Campa Cola. Industry experts believe that Reliance’s ability to scale its distribution network will be crucial in determining the impact of the new launch.
The pricing strategy of Campa Sure and Independence is as follows:
– Campa Sure: ₹15 per liter and ₹25 for a two-liter pack
– Independence: ₹20 for a 1.5-liter bottle
In comparison, rival brands typically charge ₹20 for one liter and ₹30-35 for two liters. The aggressive pricing strategy by Reliance is likely to disrupt the market and challenge the dominance of established players. With its strong distribution network and brand recognition, Reliance is well-positioned to make a significant impact in the bottled water market.
Reliance, led by Mukesh Ambani, launches Campa Sure bottled water at ₹15/L, competing with brands like Bisleri and Kinley.
Reliance Industries has entered India’s booming bottled water market with the launch of two new brands, Campa Sure and Independence. The company is aiming to disrupt the market with its low pricing strategy, offering a one-liter bottle of Campa Sure for ₹15, significantly lower than the ₹20 charged by established players such as Bisleri, Aquafina, and Kinley. A two-liter pack of Campa Sure is priced at ₹25, while Independence offers a 1.5-liter bottle for ₹20. This pricing strategy is similar to the one used by Reliance in the telecom sector with Jio and in the soft drinks market with Campa Cola.
Industry observers believe that Reliance’s low pricing strategy is intended to capture volume and gain shelf space quickly in a market worth over ₹20,000 crore. However, building trust and scale in the bottled water category will be a challenge. Established brands like Bisleri have built reputations over decades, and consumers often associate them with consistent quality and purity. Reliance will need to invest heavily in manufacturing plants, bottling operations, and logistics to match the reach of incumbents.
Analysts caution that the success of Reliance’s new launch will depend on how quickly the company can scale its distribution. With its vast distribution network and history of aggressive market entry, Reliance is well-positioned to replicate the impact it created in other consumer segments. If the company can combine aggressive pricing with strong quality controls and nationwide availability, it may once again rewrite the rules of the game, forcing established players to rethink their strategies.
The entry of Reliance into the bottled water market is expected to trigger a price battle, with other players likely to respond to the company’s low pricing strategy. The move is also expected to increase competition in the market, which could lead to better quality products and services for consumers. Overall, Reliance’s entry into the bottled water market is a significant development that is likely to have a major impact on the industry.
Apparel Group Collaborates with Bisleri International to Broaden Beverage Presence in the Middle East and Africa Region
Apparel Group, a global retail and fashion lifestyle conglomerate based in Dubai, has announced a strategic partnership with Bisleri International, India’s leading premium beverage company. The partnership will see Apparel Group handle the manufacturing, marketing, and distribution of Bisleri’s iconic brands across the Middle East and Africa, starting with the UAE launch in 2025.
Bisleri International has a diverse product portfolio, including packaged drinking water, premium Himalayan Spring water, and a range of aerated beverages. The company has a strong presence in India with 128 manufacturing centers and a robust distribution network catering to over 500,000 outlets. In the UAE, Bisleri has an established retail presence and has sponsored marquee sports events like the Dubai Marathon.
The partnership is a significant milestone in Apparel Group’s mission to diversify its portfolio and introduce best-in-class consumer brands to the region. With its extensive retail and F&B infrastructure spanning over 2,300 stores and 85+ brands in 14 countries, Apparel Group is well-positioned to unlock new avenues of growth and elevate regional beverage experiences.
The CEOs of both companies have expressed their enthusiasm for the partnership, citing the strong heritage of Bisleri and the operational expertise of Apparel Group. Neeraj Teckchandani, CEO of Apparel Group, commented that the partnership presents a powerful opportunity to deliver exceptional beverage experiences to consumers in the Middle East and Africa. Angelo George, CEO of Bisleri International, added that the partnership will be a perfect blend for success, given Bisleri’s commitment to product quality and brand building, and Apparel Group’s well-established presence and consumer understanding in the region.
The partnership is expected to drive growth and innovation in the beverage sector, with both companies committed to elevating the consumer experience through strategic collaboration. The Middle East and Africa markets represent a significant opportunity for value creation, with a large Indian diaspora in the region already familiar with Bisleri’s brands. The partnership is set to redefine beverage retail in the region and create a new standard for consumer experiences.
Bisleri International, LAHDC, and Ladakh Marathon collaborate to revive a 1.2 million litre water reservoir in Ladakh’s Nubra Valley
Bisleri International, a leading packaged drinking water company in India, has inaugurated its third reservoir restoration project in Nubra Valley, Ladakh. The project, launched under the company’s flagship initiative “Project Nayi Umeed,” aims to provide a reliable irrigation supply to farming communities in the region. The restored reservoir has a capacity to hold 1.2 million liters of water and is connected to the Lakjung Irrigation Canal, which supports around 7,000 kanals (875 acres) of farmland.
The project is expected to benefit 300 farming families and strengthen agricultural production in the Nubra Valley. Bisleri International collaborated with the Ladakh Autonomous Hill Development Council (LAHDC) and the Ladakh Marathon to implement the project. The inauguration ceremony was attended by Shri Rigzen Lundup, Councillor – Tegar Constituency, who emphasized the importance of addressing water needs in the region.
Bisleri International’s Director of Sustainability and Corporate Affairs, K. Ganesh, stated that ensuring water security is critical for communities vulnerable to climate change. The company aims to provide long-term sustainable solutions that help secure livelihoods, support food security, and bring prosperity to the region. This marks the third successful reservoir restoration project by Bisleri in Nubra Valley, with previous projects benefiting over 200 households and ensuring irrigation for vast agricultural lands.
The project is part of Bisleri’s “Greener Promise” philosophy, which focuses on combating climate change, ensuring access to safe and healthy water, and creating a circular economy. To date, Project Nayi Umeed has built or restored 336 check dams, harvesting nearly 28 billion liters of water, benefiting over 64,362 farmer family members across India, and irrigating more than 20,878 acres of land. Bisleri International has a strong presence in India and the UAE, with 128 operational plants and a robust distribution network, offering a range of beverages, including packaged drinking water, carbonated drinks, and Himalayan spring water.
Bisleri Named Official Hydration Partner for Indian Racing Festival’s 2025 Season
The Indian Racing Festival (IRF) has announced a partnership with Bisleri International, a leading packaged drinking water brand in India. As the Official Hydration Partner for the 2025 season, Bisleri will provide high-performance hydration to participants across five race weekends between August and November. This partnership marks Bisleri’s entry into the world of Indian motorsport and will see the brand’s logo featured on driver kits, race cars, and trackside branding.
The IRF features two elite championships: the Indian Racing League (IRL) and the FIA-certified Formula 4 Indian Championship (F4 India). The partnership will include limited-edition 500ml bottles designed around five of IRF’s racing teams, allowing Bisleri to engage with a growing motorsports audience across India. According to Akhilesh Reddy, Chairman and Managing Director of Racing Promotions Pvt. Ltd. (RPPL), the partnership reflects the growing recognition of motorsport as a sporting and lifestyle movement in India.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, expressed excitement about the partnership, which will see the Bisleri logo prominently displayed on race cars and driver jackets. The IRF’s 2025 season will feature 14 city-based teams, including Speed Demons Delhi, Hyderabad Blackbirds, and Chennai Turbo Riders. The partnership is expected to enhance athlete wellbeing, brand recall, and immersive experiences for fans.
The IRF continues to grow as a platform where elite motorsport meets emerging fan culture. With its focus on engineering performance and lifestyle-led storytelling, the festival is set to deliver an exciting experience for fans and participants alike. The partnership with Bisleri is a key aspect of this, and is expected to play a significant role in the success of the 2025 season.
The partnership between IRF and Bisleri is a strategic one, with both parties aiming to create a sporting experience that is healthy, aspirational, and connected to India’s youth. With its reputation for trust and quality, Bisleri is a natural fit for the IRF, and the partnership is expected to strengthen the brand’s hold in the sporting arena. As the IRF accelerates towards its 2025 season launch, the partnership with Bisleri is set to be an exciting and significant development in the world of Indian motorsport.
Esports sees surge in sponsorships from brands like Tesla, Bisleri, and Red Bull as real money gaming declines.
The real money gaming industry in India has been facing significant challenges, including regulatory hurdles and growing scrutiny from authorities. However, this loss for the real money gaming industry has turned out to be a gain for the Esports sector. Several prominent brands, including Tesla, Bisleri, and Red Bull, are now rushing to sponsor Esports tournaments in the country.
The Esports industry in India has been growing rapidly, with the number of professional gamers and teams increasing significantly over the past few years. The industry has also seen a surge in investment, with several venture capital firms and investors pouring money into Esports startups. According to a report, the Indian Esports industry is expected to reach $1.1 billion by 2025, growing at a CAGR of 22.1%.
Brands are taking notice of the growing popularity of Esports and are looking to tap into the large and engaging audience that it offers. Tesla, the electric vehicle manufacturer, has partnered with a leading Esports organization in India to sponsor its teams and players. Bisleri, the packaged water brand, has also partnered with an Esports platform to promote its products and reach out to the gaming community. Red Bull, the energy drink manufacturer, has been a long-time supporter of Esports and has been sponsoring several tournaments and teams in the country.
The reason behind the growing interest of brands in Esports is the large and engaged audience that it offers. Esports tournaments and events attract millions of viewers, with many of them being young and urban. This demographic is highly attractive to brands, as they are more likely to be influenced by the products and services that they see being promoted during Esports events.
Moreover, Esports offers a unique opportunity for brands to engage with their target audience in a more meaningful way. Unlike traditional sports, Esports allows brands to interact with their audience in real-time, through live streaming and social media. This allows brands to build a stronger connection with their audience and create a more lasting impression.
Overall, the growing interest of brands in Esports is a positive sign for the industry, which is expected to continue growing in the coming years. As more brands look to tap into the large and engaged audience that Esports offers, the industry is likely to see significant investment and growth, providing a boost to the overall gaming ecosystem in India. With its unique offerings and engagement opportunities, Esports is emerging as a lucrative space for brands to promote their products and services, and it will be interesting to see how the industry evolves in the coming years.
IHCL Goa Resorts Collaborates with Bisleri International to Promote Eco-Friendliness through ‘Bench of Dreams’ Initiative – Deccan Chronicle
The Indian Hotels Company Limited (IHCL) Goa Resorts has partnered with Bisleri International to launch the “Bench of Dreams” initiative, aiming to drive sustainability and reduce plastic waste. This collaboration is part of IHCL’s efforts to promote eco-friendly practices and minimize its environmental footprint.
The “Bench of Dreams” initiative involves collecting plastic bottles from IHCL’s Goa Resorts and recycling them into benches. These benches will be installed at various locations across the resorts, serving as a symbol of the company’s commitment to sustainability. The partnership with Bisleri International, a leading manufacturer of bottled water, will help to amplify the impact of this initiative.
The collection of plastic bottles will be done through a reverse vending machine, which will be installed at the resorts. Guests and staff can deposit used plastic bottles into the machine, which will then be collected and recycled into benches. This innovative approach will not only reduce plastic waste but also encourage guests and staff to participate in the sustainability efforts.
IHCL’s Goa Resorts have already implemented various sustainability measures, such as rainwater harvesting, solar power, and waste management systems. The “Bench of Dreams” initiative is an extension of these efforts, demonstrating the company’s commitment to reducing its environmental impact.
The partnership with Bisleri International is a significant step towards achieving IHCL’s sustainability goals. Bisleri International has a strong track record of promoting sustainability and reducing plastic waste. The company has already implemented various initiatives, such as using recycled plastic in its packaging and promoting the use of refillable bottles.
The “Bench of Dreams” initiative is a unique and innovative approach to promoting sustainability. By involving guests and staff in the recycling process, IHCL’s Goa Resorts aim to raise awareness about the importance of reducing plastic waste and promote a culture of sustainability. The installation of benches made from recycled plastic bottles will serve as a reminder of the impact of human actions on the environment and the need to adopt sustainable practices.
Overall, the partnership between IHCL’s Goa Resorts and Bisleri International is a positive step towards promoting sustainability and reducing plastic waste. The “Bench of Dreams” initiative is a creative and innovative approach to addressing the environmental challenges facing the hospitality industry, and it sets an example for other companies to follow.
Bisleri states that merely 60% of the plastic waste produced undergoes recycling.
India consumes a significant amount of plastic every year, with approximately 13 million tonnes being used annually. Unfortunately, only 60% of this plastic is recycled, leaving 40% to end up in landfills and water bodies. To address this issue, Bisleri International has launched the “Bottles for Change” initiative, a program aimed at promoting plastic recycling in India. The initiative includes a mobile app that connects citizens, plastic collection agents, and recyclers to facilitate the recycling process.
Under this program, Bisleri has collected and recycled over 19,300 tonnes of plastic, making a significant contribution to reducing plastic waste in the country. The company’s director of sustainability and corporate affairs, K. Ganesh, emphasized the importance of proper disposal and recycling of plastic waste. He noted that people often litter plastic after consumption, which ends up in landfills or oceans, and that it is essential to promote a circular economy where plastic waste is recycled and reused.
The “Bottles for Change” initiative educates and empowers citizens to practice source segregation, responsible disposal of post-consumer plastic, and ensures that all used plastic is sent for recycling. The program also involves the collection of used plastics from registered stakeholders and channeling them to recycling facilities, where they are transformed into new products. For example, PET bottles can be recycled and converted into fibre yarn, which can be used to make fabric and dress materials.
Bisleri’s efforts are in line with government regulations for extended producer responsibility (EPR), which require producers, importers, and brand owners to manage the post-consumer waste of their products. The company’s initiatives, such as collecting bottle caps and making benches out of them, demonstrate its commitment to reducing waste and promoting environmentally responsible disposal of products. By promoting a circular economy and reducing plastic waste, Bisleri aims to make a positive impact on the environment and contribute to a more sustainable future.