Amul, a popular Indian dairy brand, is known for its creative and relatable topicals that capture significant milestones. When the Indian cricket team won the ICC Champions Trophy, Amul responded with a humorous and delightful artwork on Instagram. The topical features India’s captain, Rohit Sharma, proudly holding the trophy and enjoying a butter-smeared slice of bread, while the Amul girl offers another slice with a fresh dollop of butter. The caption, “Always unbeaten, never uneaten. Champions chomp it,” adds a clever wordplay, and a side note proudly declares, “Amul Topical: India wins the Champions Trophy 2025!”

Fans and cricket enthusiasts quickly responded to the post, with many praises and heart emojis. Amul has a reputation for creating witty and celebratory artworks that resonate with the public. Earlier, the brand congratulated Indian fast bowler Jasprit Bumrah on becoming the ICC Cricketer of the Year with a topical featuring him and the Amul mascot, with the text, “Bumeroh Uno.” The posts received an overwhelming response, with many comments and emojis.

Amul’s topicals are not only entertaining but also engaging, making them a hit on social media. The brand has a knack for capturing the essence of significant events and transferring that energy to its artworks. In an era where social media dominance is crucial, Amul has successfully carved out a niche for itself as a relatable and creative brand.

Amul, India’s beloved dairy brand, nearly didn’t bear its current name. When Dr. Verghese Kurien and his team were tasked with naming the brand, they faced significant challenges. Marketing experts advised against using an Indian name, believing that foreign-sounding names would be more appealing to Indian consumers. However, Dr. Kurien was adamant about using an Indian name. He chose “Amul,” a combination of “Anand Milk Union Limited” and the Sanskrit word “Amulya,” meaning “priceless” or “invaluable.” This name was more than just a brand label; it reflected Kurien’s dream of creating a self-reliant dairy industry in India, where farmers had control over their milk production and distribution.

Despite the marketing team’s resistance, Dr. Kurien persisted, and his choice of name has become iconic. Amul has since transformed from a small cooperative in Anand, Gujarat, to a symbol of India’s dairy industry. The brand’s success is a testament to the power of vision, determination, and belief in Indian-made products. Today, Amul is one of the largest dairy brands in the world and an emblem of India’s self-sufficiency and growth in the global market.

The choice of the name “Amul” has been widely acknowledged, with many praising Dr. Kurien’s persistence and vision. The brand has become an integral part of millions of households across India, and its story has been shared on social media, with users commenting on the Kurien video, with one user writing, “Legendary story.” Dr. Kurien’s legacy continues to inspire, and his choice of name for Amul has become an important part of Indian history and culture.

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Amul, India’s leading dairy cooperative, has achieved a remarkable feat by securing the third position in the prestigious YouGov India Value Rankings 2025. This recognition is a testament to Amul’s strong cooperative model, which supports millions of farmers and ensures fair pricing, while delivering high-quality and affordable dairy products to Indian households.

Amul’s success can be attributed to its strong cooperative model, which has built trust among consumers across all segments. The brand’s commitment to providing affordable, high-quality products has made it a household name in India. Amul’s consistent innovation and expansion efforts have also contributed to its growth, with a wide range of products and services catering to diverse consumer preferences.

The survey results highlight Amul’s success across different consumer segments, with the brand ranking no.1 in Tier-2 cities and among the top three in Tier-1 and Tier-3 cities. Among male consumers, Amul ranks third, while among female consumers, it ranks second, reflecting its broad appeal across demographics.

This achievement is significant, as it reinforces Amul’s legacy as India’s most trusted dairy brand and solidifies its position as a leader in the fast-moving consumer goods (FMCG) industry. Amul’s ranking alongside Amazon and Flipkart, two of India’s most popular e-commerce platforms, is a testament to the brand’s robust value-for-money proposition, which has resonated with Indian consumers.

This recognition is particularly noteworthy, as it occurs during the International Year of Cooperatives (2025), making it a special milestone for Amul’s cooperative model. The survey results demonstrate Amul’s sustained growth and performance, positioning the brand as a strong contender in the Indian FMCG industry. Overall, Amul’s achievement is a tribute to its commitment to delivering high-quality products, fair pricing, and strong partnerships with its farmers, employees, and consumers.

Amit Vyas, the Managing Director of Amul (Anand Milk Union Limited), announced plans to expand their presence in the dairy market in Tamil Nadu, starting with the production of organic fertilizers. According to Vyas, Amul will procure cow dung directly from farmers and cattle owners to produce fertilizers in their facility in Namakkal, which is expected to start production within 10 days. The fertilizers will be available in powder, granule, and liquid forms and targetted for the markets in Tamil Nadu, Kerala, and Andhra Pradesh.

Vyas also mentioned that Amul has already made a foray into the Tamil Nadu dairy market, selling butter, cheese, and ice cream, and plans to enter the milk market soon. They will supply milk from their Chittoor plant in Andhra Pradesh to Bengaluru and have already started selling curd in Chennai. The goal is to support local milk cooperative societies and increase farmers’ income, rather than competing with other milk procurement societies. Vyas noted that Amul pays approximately 80 paise back to farmers for every rupee earned.

The organization’s strategy in Tamil Nadu will be to focus on sourcing milk and other dairy products locally, which aligns with their philosophy of supporting local farmers and communities. Vyas expressed his enthusiasm about the reception of Amul’s organic products, including fertilizers, at the agriculture exhibition in Trichy, saying he was “overwhelmed” by the response. With this expansion into new markets, Amul is positioning itself to strengthen its presence in the South Indian region.

Amul, a leading dairy cooperative, is planning to enter the Tamil Nadu milk market, offering a cooperative model for local farmers. According to Amul Dairy’s Managing Director, Amit Vyas, a milk processing plant is being set up in Chittoor, Andhra Pradesh, which will supply milk to Bengaluru. Amul has already started selling curd in Chennai and plans to enter the milk market, providing a platform for local farmers to sell their produce at a fair price. The company aims to support farmers by offering services such as veterinary care to enhance milk production and improve their incomes.

Amul is also venturing into the organic farming sector, having launched its own organic fertilizer in the State. The company plans to start producing organic fertilizers at its Namakkal facility within the next 10 days, targeting markets in Tamil Nadu, Kerala, and Andhra Pradesh. The organic fertilizers will be available in various forms, including powder, granules, and liquid, providing a range of solutions for farmers.

Moreover, Amul plans to procure organic agricultural produce from Tamil Nadu and market it under its trusted brand, promoting organic farming in the region. This move is expected to benefit local farmers and further popularize organic farming practices in the state. With its expansion into Tamil Nadu, Amul aims to provide a platform for local farmers to sell their produce, while also promoting organic farming and improving the quality of life for farmers.

The Gujarat Cooperative Milk Marketing Federation (Amul) has been recognized as the third most valued brand in India, according to the YouGov India Value Rankings 2025. This is a significant achievement, considering Amul is a Fast-Moving Consumer Goods (FMCG) brand, alongside e-commerce giants Amazon and Flipkart. This recognition is a testament to Amul’s cooperative model, which prioritizes fair pricing for farmers and affordability for consumers, making high-quality dairy products accessible to every Indian household.

Amul’s ranking highlights its strong presence across different demographics, with the number one position in tier-2 cities and top three positions in tier-1 and -3 cities. Additionally, Amul ranks third among male consumers and second among female consumers, indicating its trust and relevance across various consumer groups.

Jayen Mehta, Managing Director of GCMMF, expressed his honor at being recognized as one of India’s most valued brands, stating that this milestone reinforces Amul’s commitment to empowering farmers and providing high-quality, affordable food and dairy products to consumers.

The YouGov India Value Rankings 2025 evaluated brands across various sectors, including food and beverages, airlines, consumer appliances, e-commerce, and personal care, based on consumer insights from 1.3 lakh urban Indians. The assessment considered each brand’s ability to provide the best value for money. Amul’s achievement is a significant recognition of its efforts to balance the interests of farmers, consumers, and the environment, making it a trusted name in every Indian household.

The Gujarat Cooperative Milk Marketing Federation (GCMMF) has made a historic decision to reduce the price of its one-liter Amul milk packs by Re 1, effective January 27, 2025. This move is the first price reduction in decades, following a Rs 2 per liter increase in June 2024. The goal is to provide relief to consumers and boost milk consumption, according to Jayen Mehta, managing director of GCMMF.

The main objective is to incentivize consumers to buy larger milk packets, which can lead to reduced plastic waste and environmental benefits. The price reduction applies to four variants: Amul Gold, Amul Taaza, Amul T-Special, and Amul Chai Mazza. The price of 500ml pouches remains unchanged.

GCMMF is a farmer-owned cooperative with 36,000 farmers across 18,600 villages in Gujarat. Its 18 member unions collect 300,000 liters of milk daily, with an annual processing capacity of 500,000 liters. On average, the cooperative handled 310,000 liters of milk daily in the last fiscal year.

This move is a significant step towards supporting the dairy industry and promoting sustainable consumption. By reducing the price of milk, GCMMF aims to increase milk sales and encourage consumers to opt for larger packets, which can lead to a reduction in plastic waste and environmental pollution. This initiative is expected to have a positive impact on the dairy industry, farmers, and the environment, as well as benefiting consumers.

The article discusses the full forms and origins of four Indian brands: DLF, MRF, Amul, and Paytm. Each brand has a unique history and story behind it.

DLF, short for Delhi Land and Finance, was founded in 1946 by Chaudhary Raghavendra Singh. Today, it is the largest publicly listed real estate company in India, with properties across 15 states and 24 cities. DLF started with the development of 22 urban colonies in Delhi and later expanded to Gurgaon, creating exceptional living and working spaces for India’s emerging global professionals.

MRF, short for Madras Rubber Factory, was founded in 1946 by K.M. Mammen Mappillai as a toy balloon manufacturing unit in Chennai. The company later ventured into the manufacture of tires, tubes, conveyor belts, paints, and toys. MRF is known for its high-quality products, including tires, and has partnerships with international companies.

Amul, short for Anand Milk Union Limited, is an Indian dairy brand owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF). The company was founded in 1946 by Tribhuvandas Kishibhai Patel and has since become one of the largest dairy brands in India. Verghese Kurien, who joined the organization in 1949, is credited with the success of Amul’s marketing efforts.

Paytm, short for Pay Through Mobile, was founded in 2010 by Vijay Shekhar Sharma. The company offers mobile payment services to consumers and merchants, enabling them to receive payments through QR code payment, Soundbox, Android-based-payment terminal, and online payment gateway.

The article showcases the humble beginnings and growth of these Indian brands, which have become household names. From humble beginnings to global recognition, each brand has a unique story of innovation, perseverance, and success.

Amul, India’s leading dairy brand, has announced a price reduction of ₹1 per liter across its three flagship products – Amul Gold, Amul Taaza, and Amul Tea Special. The revised prices came into effect immediately, providing relief to consumers amidst rising household expenses. The new prices are as follows: Amul Gold (1L) at ₹65, Amul Tea Special (1L) at ₹61, and Amul Taaza (1L) at ₹53. This move is aimed at making daily essentials more affordable for millions of households across India.

The price cut is intended to encourage consumers to buy larger packs of milk and offers an incentive for the same. Amul Gold milk prices in Delhi have been reduced from ₹68 to ₹67 per liter, while Amul Taaza is now priced at ₹55 per liter, down from ₹56. This decision is seen as a response to the current economic conditions, with the company committed to balancing affordability with quality and ensuring essential dairy products remain accessible.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the Amul brand, has reported an 8% increase in turnover, reaching ₹59,445 crore for the 2023-24 financial year. GCMMF’s managing director, RS Sodhi, expects double-digit revenue growth this fiscal year due to strong demand. The cooperative represents 36 lakh farmers from 18,600 villages in Gujarat and procures 300 lakh liters of milk daily.

As the world’s largest farmer-owned dairy cooperative, GCMMF exports dairy products to around 50 countries and has an annual milk processing capacity of approximately 500 lakh liters. In addition, the company has expanded into the US market by launching four fresh milk variants, targeting the Indian diaspora and Asian communities. The price reduction is seen as a demonstration of Amul’s commitment to its customers, ensuring that essential dairy products remain accessible and affordable, even in times of economic strain.

The 1976 film “Manthan” has been selected for screening at the prestigious Academy Museum of Motion Pictures in Los Angeles as part of the “Emotion in Colour: A Kaleidoscope of Indian Cinema” collection. This is a significant milestone for the film, which has undergone a 4K restoration process and was previously showcased at the Cannes Film Festival in 2024. “Manthan” was inspired by the milk cooperative movement in India and tells the story of poor farmers uniting to establish a dairy cooperative and ultimately transforming the Indian dairy industry.

Produced by the 5 lakh dairy farmers of the Gujarat Co-operative Milk Marketing Federation (Amul), “Manthan” was a crowdfunded film made on a budget of Rs. 10 lakhs, with each farmer contributing Rs. 2 towards its production. The film has been widely acclaimed and has won several awards, including the National Film Award for Best Feature Film in Hindi and Best Screenplay.

The film’s selection at the Academy Museum is a testament to its legacy as a cornerstone of socially relevant Indian cinema and its continued inspiration for generations. The Academy Museum’s “Emotion in Colour” collection aims to showcase iconic Indian films, and “Manthan” is an exemplary selection. The film’s director, Shyam Benegal, and producer, Amul, are jubilant about this achievement, and the film’s forthcoming screening on March 10, 2025, is highly anticipated.

Amul, a leading dairy company in India, has announced plans to invest Rs 600 crore to set up an integrated dairy plant in Kolkata, West Bengal. The new facility will feature the world’s largest curd (dahi) manufacturing plant, with a capacity of 10 lakh kg per day. The total milk processing capacity will be 15 lakh liters per day. The company expects a huge demand for curd in Kolkata and its surrounding areas, making this investment a strategic move.

The new plant will create job opportunities and boost the local economy. Amul has already committed to making this investment, having received positive feedback from the state government and potential investors.

It’s worth noting that West Bengal received investment proposals worth over Rs 4.40 lakh crore during the Bengal Global Business Summit 2025. Amul’s investment is part of this effort to attract foreign investment and enhance the state’s economy.

Amul has had a remarkable growth trajectory, seeing its turnover increase by 8% in the 2023-24 financial year to Rs 59,445 crore. The company expects double-digit growth in the current fiscal year, driven by strong demand for their products. With its global presence and reputation, Amul is well-positioned to continue its growth trajectory.

As the world’s largest farmer-owned dairy cooperative, Amul sources milk from 36 lakh farmers across 18,600 villages in Gujarat and its 18 member unions. It also exports dairy products to over 50 countries and ranks 8th among the top 20 dairy companies in the world, according to the International Farm Comparison Network (IFCN).

India’s leading truck manufacturers, such as Tata Motors, Ashok Leyland, and Eicher Motors, as well as startups like EKA Mobility and Omega Seiki, are partnering with companies like Amazon, Bisleri, and Amul to develop small electric commercial vehicles (e-SCVs) to cater to the growing demand for quick commerce and doorstep deliveries. These e-SCVs are designed to meet the logistics needs of e-commerce, cold chains for fruits, vegetables, medicines, and FMCG companies.

According to Tata Motors’ executive director, Girish Wagh, demand for the electric version of its best-selling SCV, the Tata ACE, has grown by 40% in the first nine months of this fiscal year, with 70 corporate customers already on board. Eicher Motors, which has recently entered this category with its Pro X range of electric SCVs, is aiming to scale up sales of EVs for last-mile deliveries to e-commerce, cold chain, parcel/courier, and FMCG segments.

These e-SCVs, which run at a third of the cost of comparable small diesel vehicles, are expected to usher in the next phase of growth in the SCV segment and help meet sustainability goals set by multinationals to have zero-emission fleets by 2030. Eicher has a partnership with Amazon to introduce up to 1,000 zero-emission electric trucks across payload categories into the e-commerce giant’s delivery operations over the next five years.

While electric SCVs are up to 50% pricier than corresponding diesel vehicles, their lower operating costs (1:3.5/4 for electric vs diesel) make them more cost-effective if they run 80-90 km per day, according to industry estimates. These e-SCVs are set to revolutionize the logistics industry, making it more sustainable and cost-efficient.