Amul, a leading dairy cooperative in India, announced it will set up the world’s largest curd manufacturing plant in West Bengal near Kolkata. The plant, which will be called Amul Bengal Dairy, will have a daily capacity of 10 lakh kg of curd, along with other dairy products like yogurt, lassi, and buttermilk. It will also process and package 15 lakh litres of milk daily, including ice cream, flavoured milk, paneer, ghee, and UHT milk. The plant is being set up at the Sankrail Food Park in Howrah, with an investment of Rs 600 crore in two phases.

The facility will cater to the growing demand for curd in the market, which is a popular product in Bengal. Amul is already the largest fresh milk brand in the state, with sales of over 10 lakh litres of milk per day. The company has a strong procurement network in 14 districts of Bengal, with over 1.2 lakh women milk producers associated with it.

This project is part of the White Revolution 2.0 initiative of the Union cooperation ministry, which aims to strengthen the dairy cooperative movement in the country. The Amul Bengal Dairy plant is expected to create new employment opportunities and contribute to the growth of the local economy. With this investment, Amul aims to further solidify its position in the Indian dairy market and meet the increasing demand for its products. The plant is expected to be operational soon, marking a significant milestone for the company and the dairy industry in the region.

The Punjab Government has introduced a new mascot for its Verka dairy brand, named “Veera”, inspired by the iconic Amul girl. Veera is dressed in a polka-dot frock with blue hair and a half-pony tied up, similar to the Amul girl. The launch was announced at an event held on Wednesday, where Chief Minister Bhagwant Singh Mann unveiled Veera and laid the foundation stone for a new fermented products unit at the MARKFED-run Verka Milk Plant in the Verka area.

The launch of Veera is a significant development for the Verka dairy brand, which has been a well-known name in Punjab for many years. The brand has a reputation for producing high-quality dairy products, including butter, cheese, and milk. With the launch of Veera, the brand is hoping to increase its visibility and appeal to a wider audience.

The new mascot is designed to be a fun and engaging representation of the Verka brand, and is expected to appeal to children and adults alike. Veera is dressed in a colorful and playful polka-dot frock, with blue hair and a half-pony tied up, which are similar to the iconic Amul girl’s dress. The mascot is designed to be a friendly and approachable representation of the brand, and is expected to help to build brand recognition and loyalty.

The launch of Veera and the new fermented products unit are part of the Punjab Government’s efforts to promote the dairy industry in the state. The government is investing heavily in the sector, with the aim of increasing production and exports. The new unit is expected to create new jobs and stimulate economic growth in the region.

Overall, the launch of Veera is an exciting development for the Verka dairy brand, and is expected to help to increase brand visibility and appeal. The new mascot is designed to be fun and engaging, and is expected to help to build brand loyalty and recognition.

The article discusses the organizational purpose of dairy giant Amul, which has been embedded in its DNA since its inception. Jayen Mehta, MD of Amul, states that the company’s purpose is to provide value for its farmers, employees, and consumers, while maintaining profitability. Amul’s business model is distinct from the traditional model, where it prioritizes buying milk from farmers at the highest possible price and selling finished products at affordable prices.

Amul’s approach to organizational development is based on two core values: value for many, which ensures a better livelihood for 3.6 million farmers, and value for money, which provides high-quality dairy products at affordable prices to over a billion consumers. The company has a cooperative business model, where village dairy cooperative societies are formed at the grassroots level, and the products are marketed by the state federation, eliminating middlemen.

Amul’s journey to success began in 1946 with the visionary leadership of Sardar Vallabhbhai Patel, who believed that farmers should form cooperatives to protect themselves from exploitation by middlemen. The cooperative model, which was later expanded under Operation Flood, has made India the largest producer of milk in the world.

To stay competitive in a liberalized market, Amul embarked on a change management process, exploring international models such as the Japanese Total Quality Management (TQM) model. The TQM model focuses on continuous improvement, customer satisfaction, and employee involvement in every level of the organization. This approach has been instrumental in the company’s success and has become a blueprint for the dairy industry.

Amul has also adopted the latest technological tools, such as enterprise resource planning (ERP) systems, custom applications, and specialized online portals, to streamline its operations and manage its vast supply chain. The company’s digital infrastructure is designed to ensure accuracy, transparency, and efficiency in every aspect of the business, from procurement to sales.

The company is now exploring the potential of artificial intelligence (AI) to drive efficiency, optimize supply chains, and enhance consumer engagement. Mehta believes that AI will be instrumental in automating processes, analyzing big data, and generating valuable insights.

Overall, Amul’s unique approach to organizational development, combined with its use of technology and data analytics, has enabled the company to achieve sustainable growth and success in the dairy industry.

Amul, a leading state-level dairy cooperative in India, has reported a significant rise in its financial performance in the past fiscal year. The company’s brand revenue has grown by 12% to Rs 90,000 crores (approximately $12 billion USD) in FY25, a major achievement for the organization.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketing entity of Amul, has also seen a noticeable increase in turnover, rising 11% to Rs 66,000 crores (approx. $8.8 billion USD) in the same period.

The increase in revenue and turnover can be attributed to several factors, including the growth in milk procurement, augmented production, and geographical expansion of the brand. The company’s efforts to invest in digital marketing, improve product offerings, and expand its reach through new distribution channels have also contributed to the jump in sales.

Amul’s success is closely tied to the growth of the dairy sector in India. The penetration of dairy products is increasing, driven by changes in consumer preferences, an emphasis on a balanced diet, and the growth of the organized retail segment. The expanding middle class and increasing demand for high-quality dairy products have resulted in the rise of Amul’s brand, which has been a benchmark of quality, reliability, and affordability.

Amul’s various products, including milk, milk powder, ghee butter, cheese, and ice cream, are popular across India. The company operates in several high-volume markets, including urban and rural areas, where its support for rural milk producers and investments in enhancing dairy farming practices have been instrumental in fostering seeds of prosperity in the countryside.

The success of Amul has allowed it to contribute to the economic and social development of the country and the state of Gujarat, where its footprint is most significant. This further underscores the vision of Dr. Verghese Kurien, the pioneer who headed the National Dairy Development Board (NDDB), the organization under which Amul was founded in 1973. His vision of empowering rural India through the Amul model of dairy development remains highly relevant today.

As the demand for dairy products continues to rise in India and globally, Amul is well-positioned to capitalize on this trend and establish itself as a leader in the dairy industry.

The article explores how the Indian dairy brand Amul leverages the summer season to drive its marketing and advertising efforts. Amul is a household name in India and has a strong emotional connection with consumers, particularly during the summer months when the brand’s ice cream and dairy products are in high demand. The brand’s marketing strategy includes:

* Moment marketing: Amul creates witty and shareable ads that tie in with current events, festivals, and pop culture moments, often featuring its iconic “Amul Girl” character.
* Digital campaigns: Amul promotes its summer offerings on social media platforms like Instagram, Facebook, and Twitter, using visually appealing posts and hashtags.
* Influencer collaborations: Amul partners with food influencers who create recipes using Amul products, showcasing their versatility.
* Offline promotions: The brand sets up kiosks, bike rallies, and branded food trucks to sample its products and drive impulse purchases.
* Seasonal products and pricing: Amul tailors its product offerings to meet the heightened demand for cooling items during the summer, including new flavors and limited-edition summer specials.
* Distribution network: Amul’s extensive distribution network ensures that its products are available even in remote areas, making it easily accessible to customers.

Amul’s summer marketing strategy also includes a focus on competitive messaging, highlighting the brand’s dairy-based ice creams as a superior alternative to frozen desserts. The brand’s iconic jingle, “Chalo Chalo,” also plays a crucial role in evoking nostalgia and recall. Overall, Amul’s summer marketing efforts aim to connect with customers on an emotional level, reminding them of simpler days and the joy of childhood summers.

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The impact of the Trump administration’s retaliatory tariffs on India’s dairy industry is expected to have a positive effect on Amul, a leading dairy brand in India. According to Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, the tariffs will make Amul and other Indian dairy brands the preferred supplier of choice in 50% of international markets previously served by the US. This is because countries that were previously importing dairy products from the US at lower tariffs will now retaliate by imposing similar tariffs on US imports, making American products more expensive.

As a result, Indian dairy products, including Amul’s products, will gain access to these markets, creating a significant opportunity for the Indian dairy industry. Amul currently exports to 35 countries, including the US, and Mehta expects this growth to be a “low-hanging fruit” for the company. The tariffs will also reconfigure the supply chain in favor of the Indian dairy industry, with GCMMF expecting a strong opportunity for the next 5-10 years.

Mehta attributes this development to the Indian government’s strong support for the dairy industry, reflected in the country’s refusal to cut import duties on dairy products. The government has also been able to defend the domestic dairy sector, keeping import duties on dairy products like butter and ghee at 30-40%. In contrast, the US tariffs on Indian dairy products will increase to 27%, which Mehta believes Indian consumers can absorb.

Amul, which currently accounts for half of India’s dairy exports to the US, is expected to face a slight increase in costs due to the tariffs, but Mehta believes this will not have a significant impact on the company’s operations. The export of Amul products to the US generates around ₹150-200 crore annually, and Mehta expects this growth to continue, driven by the tariffs imposed by the Trump administration.

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Amul, a homegrown dairy giant, has seen significant growth through its umbrella organization, Gujarat Co-operative Milk Marketing Federation (GCMMF). As of 2024-25, Amul’s turnover reached Rs 90,000 crore, a growth of Rs 10,000 crore from the previous year. This growth is equivalent to nearly $11 billion. GCMMF, which sells dairy products under the Amul brand, registered a turnover of Rs 65,911 crore for the financial year ending March 2025, equivalent to approximately $7.75 billion.

The group turnover of the Amul brand reached Rs 90,000 crore in the 2024-25 financial year, a growth of 11.23% from the previous year’s sales turnover. Despite a challenging year for the global and domestic dairy industry, with prices of milk powder at a five-year low, GCMMF achieved volume-driven growth through its supply chain reconfiguration, modernization, strong distribution network, and new product development and launches.

GCMMF’s growth is driven by its membership of 36 lakh farmers across 18,600 villages of Gujarat, who collectively procure 320 lakh litres of milk every day and distribute over 22 billion packs of dairy products, including milk, butter, cheese, ghee, and ice cream, among others. GCMMF ranks eighth among the top 20 dairy companies in the world in terms of milk processing, according to the International Farm Comparison Network (IFCN).

The organization’s managing director, Jayen Mehta, expressed optimism about the future, stating that GCMMF is aiming to achieve a sales turnover of Rs 80,000 crore in the financial year 2025-26. With a strong distribution network and new product development and launches, GCMMF is well-positioned to continue its growth trajectory. Overall, Amul’s success is a testament to the cooperative’s ability to navigate challenging market conditions and maintain its position as one of the largest dairy companies in the world.

Kolkata Knight Riders (KKR) has launched a new initiative, “Train Like a Knight”, in collaboration with Amul Protein, to give fans a behind-the-scenes look at the training, fitness, and nutrition routines of professional cricketers. The six-episode video series, now available on YouTube, will showcase the daily routines of cricketers like Ajinkya Rahane, breaking down the barriers between fans and players. The initiative aims to provide fans with an authentic look at what it takes to compete at the highest level of professional cricket.

“Train Like a Knight” is a testament to KKR’s commitment to inspiring fitness and showcasing the holistic preparation of its athletes. The partnership with Amul Protein is meant to provide fans with a glimpse into the world of professional cricket, highlighting the physical and mental preparation required to compete at the highest level.

The initiative is not limited to the video series alone. It will expand into a year-long platform, featuring events, workshops, and merchandise. This comprehensive approach aims to provide fans with a more intimate connection to the players, as well as useful insights into training and nutrition.

According to Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, “Our collaboration with Amul Protein is more than just a partnership – it’s a testament to our commitment to inspiring fitness and showcasing the holistic preparation of our athletes.” The “Train Like a Knight” initiative is an innovative way for KKR to engage with its fans and provide a unique perspective on the world of professional cricket.

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The Karnataka government has approved a hike in milk and curd prices, effective April 1. The decision was taken in response to demands from dairy farmers, cooperatives, and the Animal Husbandry Department. As a result, the price of Nandini’s toned milk will rise from Rs 42 to Rs 46 per litre, while curd will now cost Rs 54 per litre, up from Rs 50.

The revised prices for Nandini dairy products in Karnataka are as follows: toned milk – Rs 46 per litre, homogenised toned milk – Rs 47 per litre, cow milk (Green Packet) – Rs 50 per litre, and Shubham Milk – Rs 52 per litre. Curd will cost Rs 54 per litre.

For comparison, prices for other leading dairy brands in Delhi-NCR are as follows: Amul Gold – Rs 67 per litre, Amul Taaza – Rs 55 per litre, Mother Dairy Full Cream – Rs 68 per litre, and Mother Dairy Toned Milk – Rs 56 per litre.

The price adjustment has been welcomed by dairy cooperatives and milk federations in Karnataka, citing rising production costs and the need for fair compensation to farmers. However, the hike is expected to weigh heavily on ordinary consumers, who are already grappling with the recent surge in public transport fares.

This move adds to the financial strain on consumers, who are already facing increased costs for basic necessities. The cycle of inflation and increasing costs is likely to continue, putting pressure on household budgets. As the price of milk and curd continues to rise, consumers will need to adjust their spending habits to accommodate the changes.

The Gujarat Co-operative Milk Marketing Federation (GCMMF), which operates under the popular dairy brand Amul, plans to invest Rs 600 crore to set up an integrated dairy plant in Kolkata, West Bengal. The plant, to be located at Sankrail Food Park in Howrah, will be the world’s largest curd (dahi) manufacturing facility, with a daily capacity of 10 lakh kg. The facility will also have a total milk processing capacity of 15 lakh litres per day. According to GCMMF MD Jayen Mehta, there is significant demand for curd in Kolkata and its surrounding areas, and the new plant will cater to this growing demand.

The new plant will be set up in two phases with an investment of Rs 600 crore. This will strengthen the dairy cooperative movement in Bengal under the White Revolution 2.0 initiative of the Ministry of Cooperation, Government of India. The plant will also help in generating more employment opportunities and contributing to the growth of the local economy.

GCMMF, which is the world’s largest farmer-owned dairy cooperative, with over 36 lakh farmers across 18,600 villages in Gujarat and its 18 member unions, has already made significant progress. Its turnover increased by 8% in the 2023-24 financial year to Rs 59,445 crore, and it is expected to register double-digit growth in revenue this fiscal on the back of strong demand.

The setting up of this new plant is a significant development for the dairy industry in West Bengal, which will help to meet the growing demand for curd and other dairy products in the region. It will also provide employment opportunities and contribute to the growth of the local economy.

Ved Ram Nagar, a small-time milk seller in Delhi, founded Paras Milk in 1980, starting with just 60 liters of milk daily. He had a vision to process and distribute milk on a large scale, and his hard work and dedication paid off. Over the years, the company grew rapidly, establishing a reputation for quality and reliability. In 1987, the company set up its first major plant in Sahibabad, increasing its capacity for large-scale processing and distribution. This was followed by another plant in Gulavathi in 1992, further accelerating the business.

The company continued to expand geographically, setting up a plant in Gwalior in 2004, allowing it to reach other parts of India. Ved Ram Nagar passed away in 2005, and his sons took over the company, rebranding it as Vedram and Sons Private Limited in 2008. Under this new name, the company launched various milk-related products and diversified into sectors such as healthcare, real estate, education, and pharmaceuticals, creating new revenue streams.

Today, Paras Milk delivers 3.6 million liters of milk daily, competing with industry giants like Mother Dairy and Amul. The company has a strong presence in Delhi-NCR and other major cities, providing a wide range of dairy products, including ghee, butter, cheese, curd, and flavored milk. The company’s network spans many states, including Haryana, Rajasthan, Maharashtra, Gujarat, and Uttar Pradesh, connecting directly to 5,400 villages. The company not only purchases milk from farmers but also provides financial assistance to thousands of farmers involved in dairy production and animal husbandry.

Paras Milk’s success story is a testament to the power of hard work, vision, and dedication. From a small milkman to the “milk king,” Ved Ram Nagar’s journey is an inspiration to entrepreneurs and business leaders around the world. His legacy continues to inspire his family, who are actively involved in politics and social service, contributing to education and health initiatives through the Chaudhary Ved Ram Charitable Trust.

The popular Indian dairy brand Amul has congratulated the Netflix original series “Adolescence” with a special doodle on its Instagram page. The illustration captures a pivotal scene from the show, depicting a pivotal moment between the main character Jamie Miller and his father in a police station. Amul’s doodle, which was shared with the caption “#Amul Topical: British web series taking the world by storm”, joins the growing chorus of praise for the limited series. The doodle also adds a dose of humor with the text “Making sense of Adolescence” written above it.

The show, which premiered on Netflix, follows the story of 13-year-old Jamie Miller, who is arrested for the murder of a schoolmate. The series explores the aftermath of the incident on Jamie’s family, particularly his parents, played by Stephen Graham and Christine Tremarco. The show has received widespread critical acclaim for its thought-provoking and intense portrayal of adolescence, mental health, and the consequences of youth violence.

Amul’s doodle is just the latest example of the brand’s playful and timely way of commenting on current events and popular culture. By adding its own creative spin to the ongoing conversation around “Adolescence”, Amul has managed to capture the attention of fans and create a buzz around the show. The doodle is a clever way to engage with the audience, and it’s no surprise that it has already generated a lot of interest and excitement on social media. As the series continues to make waves, it will be interesting to see if Amul follows up with more doodles and commentary on the show’s progress.

Amul, a popular dairy cooperative in Gujarat, has been at the center of a controversy surrounding the alleged land grabbing of over 160 bighas of land by its director, Rajesh Pathak, who is also a former Bharatiya Janata Party (BJP) MLA. According to reports, Pathak, a well-known figure in Gujarat, is accused of misusing his position and influence to grab a large tract of land, allegedly at the behest of high-ranking officials.

The controversy surrounding Pathak’s involvement in land grabbing dates back to 2012, when he was the Director of Amul Dairy. At the time, Amul was given permission to acquire a total of 246 bighas of land for the expansion of its dairy plant. However, instead of using the land for the intended purpose, Pathak allegedly diverted the land to himself, re registering it in his name or in the names of his relatives and associates.

An investigation conducted by the State Level Police Organization (STR) found that Pathak had allegedly involved high-ranking officials from the Gujarat government, including IAS and IPS officers, in the land grab. The STR report also revealed that Pathak had used his position to manipulate documents and collude with officials to facilitate the illegal transfer of land.

The Amul dairy union has been demanding Pathak’s resignation and an investigation into the alleged land grab, but so far, the government has taken no significant action. The union has also accused the government of protecting Pathak due to his political connections.

The controversy has led to widespread protests and demonstrations by the Amul union and other rural communities, who claim that Pathak’s actions have led to the disruption of livelihoods and the potential loss of jobs. The opposition parties, including the Congress, have also demanded action against Pathak and have accused the BJP-ruled state government of promoting crony capitalism and nepotism.

The controversy has also sparked a wider debate on the issues of land grab, corruption, and crony capitalism in Gujarat. The case is being closely watched by the public, who are demanding transparency and accountability from the government and its officials. The controversy has raised serious questions about the role of politics and power in the state and the need for greater accountability in public life.

India’s top truck makers, including Tata Motors, Ashok Leyland, Eicher Motors, and startups like EKA Mobility and Omega Seiki, are partnering with companies like Amazon, Bisleri, Blinkit, and Amul to develop small electric commercial vehicles (e-SCVs) to cater to the growing demand for quick commerce and doorstep deliveries. These e-SCVs are expected to revolutionize the SCV segment, reducing operating costs and helping multinational corporations meet their zero-emission fleet targets by 2030.

Tata Motors, the country’s largest commercial vehicle maker, has seen a 40% growth in demand for its electric ACE SCV in the first nine months of the current fiscal year, with over 70 corporate customers already on board. Eicher Motors, meanwhile, has announced the launch of its Pro X range of e-SCVs, which has been “co-created” with drivers and logistics players.

The demand for e-SCVs is driven by the growing need for last-mile delivery solutions for e-commerce, cold chains, parcel/courier, and FMCG companies. Electric SCVs are up to 50% pricier than their diesel counterparts, but operating costs are significantly lower, making them a more cost-effective option if used for 80-90 km per day. Industry experts predict that 25-30% of the 500,000 annual SCV market will shift to electric vehicles in the next five years.

Companies like Amul, Omega Seiki Mobility (OSM), and EKA Mobility are also exploring the potential for customised electric vehicle solutions for quick commerce, e-commerce, and refrigerated vans, with OSM expecting a major shift to electric vehicles in the next 3-5 years. While the key challenges include battery charging frequency and longevity, companies are working to develop solutions that balance capital expenditure and operating costs.

Overall, the introduction of e-SCVs is expected to accelerate the growth of the SCV segment and help companies meet their sustainability goals, while also benefiting the environment and reducing costs.

The Ahmedabad Municipal Corporation (AMC) food department team seized 105 kg of suspected fake Amul ghee from a store in Jashodanagar area. The team received a tip-off about counterfeit ghee being sold at Charbhuja Kirana Store, located at Jashodanagar Chowkdi. Upon inspection, they found seven 15-kg tins of ghee with the label “Shuddh” misspelled, raising concerns about the product’s authenticity. The store’s trader claimed to have sourced the ghee from Hardik Traders near Hatkeshwar Circle, but a raid at the godown found it closed, and it was subsequently sealed by the AMC.

The ghee, branded as Amul, was allegedly being sold at an unusually low price, which led to suspicion. The AMC team’s discovery has raised concerns about the quality and authenticity of the ghee, and the potential health risk it poses to consumers. The matter is currently under investigation, and the stores and godowns involved have been sealed.

This incident highlights the need for stricter measures to prevent the sale of substandard or fake products, particularly in the food industry. As one of the largest cities in India, Ahmedabad has a significant reputation to uphold in terms of maintaining consumer safety and quality standards. The AMC’s swift action in seizing the suspected fake ghee and sealing the Godown is commendable, and it is hoped that this incident will lead to a deeper investigation and action against those responsible.

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The Gujarat Cooperative Milk Marketing Federation (Amul) has been recognized as the third most valuable brand in India, according to the YouGov India Value Rankings 2025. This achievement is a testament to Amul’s cooperative business model, which ensures reasonable prices for farmers and affordable prices for consumers, making premium dairy products accessible to every Indian household. Amul is the only Fast-Moving Consumer Goods (FMCG) brand among the top three, along with e-commerce giants Amazon and Flipkart.

The report highlights Amul’s strong performance across different demographics, including tier-1 and tier-3 cities, as well as among male and female consumers. The brand ranks second among women and third among men, demonstrating its relevance and trustworthiness across all segments.

“We are honored to be recognized as one of India’s most valued brands,” said Jayen Mehta, Managing Director of GCMMF. “This achievement demonstrates the power of our cooperative model, which empowers farmers and provides high-quality products at reasonable prices to consumers.”

The YouGov India Value Rankings 2025 evaluates brands across six industries, including airlines, electronics, automobiles, insurance, travel booking, and e-commerce. The report is based on input from 1.3 lakh urban Indian consumers and provides insights on top-ranked brands, improved brand perception, and consumer lifestyle trends affecting brand value.

The top five brands in the report are Amazon, Flipkart, Amul, Tanishq, and MakeMyTrip, with Amul ranking third with a score of 52.8. The report provides a comprehensive overview of the most valued brands in India, highlighting the importance of Amul’s cooperative model in achieving this achievement.

Amul, a popular Indian dairy brand, is known for its creative and relatable topicals that capture significant milestones. When the Indian cricket team won the ICC Champions Trophy, Amul responded with a humorous and delightful artwork on Instagram. The topical features India’s captain, Rohit Sharma, proudly holding the trophy and enjoying a butter-smeared slice of bread, while the Amul girl offers another slice with a fresh dollop of butter. The caption, “Always unbeaten, never uneaten. Champions chomp it,” adds a clever wordplay, and a side note proudly declares, “Amul Topical: India wins the Champions Trophy 2025!”

Fans and cricket enthusiasts quickly responded to the post, with many praises and heart emojis. Amul has a reputation for creating witty and celebratory artworks that resonate with the public. Earlier, the brand congratulated Indian fast bowler Jasprit Bumrah on becoming the ICC Cricketer of the Year with a topical featuring him and the Amul mascot, with the text, “Bumeroh Uno.” The posts received an overwhelming response, with many comments and emojis.

Amul’s topicals are not only entertaining but also engaging, making them a hit on social media. The brand has a knack for capturing the essence of significant events and transferring that energy to its artworks. In an era where social media dominance is crucial, Amul has successfully carved out a niche for itself as a relatable and creative brand.

Amul, India’s beloved dairy brand, nearly didn’t bear its current name. When Dr. Verghese Kurien and his team were tasked with naming the brand, they faced significant challenges. Marketing experts advised against using an Indian name, believing that foreign-sounding names would be more appealing to Indian consumers. However, Dr. Kurien was adamant about using an Indian name. He chose “Amul,” a combination of “Anand Milk Union Limited” and the Sanskrit word “Amulya,” meaning “priceless” or “invaluable.” This name was more than just a brand label; it reflected Kurien’s dream of creating a self-reliant dairy industry in India, where farmers had control over their milk production and distribution.

Despite the marketing team’s resistance, Dr. Kurien persisted, and his choice of name has become iconic. Amul has since transformed from a small cooperative in Anand, Gujarat, to a symbol of India’s dairy industry. The brand’s success is a testament to the power of vision, determination, and belief in Indian-made products. Today, Amul is one of the largest dairy brands in the world and an emblem of India’s self-sufficiency and growth in the global market.

The choice of the name “Amul” has been widely acknowledged, with many praising Dr. Kurien’s persistence and vision. The brand has become an integral part of millions of households across India, and its story has been shared on social media, with users commenting on the Kurien video, with one user writing, “Legendary story.” Dr. Kurien’s legacy continues to inspire, and his choice of name for Amul has become an important part of Indian history and culture.

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Amul, India’s leading dairy cooperative, has achieved a remarkable feat by securing the third position in the prestigious YouGov India Value Rankings 2025. This recognition is a testament to Amul’s strong cooperative model, which supports millions of farmers and ensures fair pricing, while delivering high-quality and affordable dairy products to Indian households.

Amul’s success can be attributed to its strong cooperative model, which has built trust among consumers across all segments. The brand’s commitment to providing affordable, high-quality products has made it a household name in India. Amul’s consistent innovation and expansion efforts have also contributed to its growth, with a wide range of products and services catering to diverse consumer preferences.

The survey results highlight Amul’s success across different consumer segments, with the brand ranking no.1 in Tier-2 cities and among the top three in Tier-1 and Tier-3 cities. Among male consumers, Amul ranks third, while among female consumers, it ranks second, reflecting its broad appeal across demographics.

This achievement is significant, as it reinforces Amul’s legacy as India’s most trusted dairy brand and solidifies its position as a leader in the fast-moving consumer goods (FMCG) industry. Amul’s ranking alongside Amazon and Flipkart, two of India’s most popular e-commerce platforms, is a testament to the brand’s robust value-for-money proposition, which has resonated with Indian consumers.

This recognition is particularly noteworthy, as it occurs during the International Year of Cooperatives (2025), making it a special milestone for Amul’s cooperative model. The survey results demonstrate Amul’s sustained growth and performance, positioning the brand as a strong contender in the Indian FMCG industry. Overall, Amul’s achievement is a tribute to its commitment to delivering high-quality products, fair pricing, and strong partnerships with its farmers, employees, and consumers.

Amit Vyas, the Managing Director of Amul (Anand Milk Union Limited), announced plans to expand their presence in the dairy market in Tamil Nadu, starting with the production of organic fertilizers. According to Vyas, Amul will procure cow dung directly from farmers and cattle owners to produce fertilizers in their facility in Namakkal, which is expected to start production within 10 days. The fertilizers will be available in powder, granule, and liquid forms and targetted for the markets in Tamil Nadu, Kerala, and Andhra Pradesh.

Vyas also mentioned that Amul has already made a foray into the Tamil Nadu dairy market, selling butter, cheese, and ice cream, and plans to enter the milk market soon. They will supply milk from their Chittoor plant in Andhra Pradesh to Bengaluru and have already started selling curd in Chennai. The goal is to support local milk cooperative societies and increase farmers’ income, rather than competing with other milk procurement societies. Vyas noted that Amul pays approximately 80 paise back to farmers for every rupee earned.

The organization’s strategy in Tamil Nadu will be to focus on sourcing milk and other dairy products locally, which aligns with their philosophy of supporting local farmers and communities. Vyas expressed his enthusiasm about the reception of Amul’s organic products, including fertilizers, at the agriculture exhibition in Trichy, saying he was “overwhelmed” by the response. With this expansion into new markets, Amul is positioning itself to strengthen its presence in the South Indian region.